The Story-Driven Business podcast with Susanna Rantanen

Email marketing is one of the most powerful forms of marketing but is seldom used in any areas of talent marketing. In this episode of the Building a Modern Employer Brand podcast, I talk about what email marketing is and how it fits your employer branding strategy because it's time to look outside the box and see what else we have apart from social media marketing where posting links no longer works. In this episode: 💡 Email marketing explained in short 💡 What makes email marketing bad and good 💡 Types of email marketing content fitting easily into employer branding 💡 How to get emails to send emails? 🔗 https://bit.ly/3K9Slcz ⏱ 28:36 min ************** 📩 Subscribe to the Weekly Podcast Email and stop missing out on my free, exclusive expertise tip or advice each week on the topic of the episode: https://bit.ly/33XoaCM ************** 💟 If you are on Instagram, follow my @talentmarketingpro -profile because you don't want to miss out on my free talent marketing tips and opportunities to expand your talent marketing acumen, all for free! ************** 👩🏻‍💻 Become a modern talent marketing student and get access to Talent Marketing School here: https://bit.ly/337hsd3

In this episode of the Building a Modern Employer Brand podcast, I share with you the latest key findings and news about social media marketing trends because there are some significant changes happening right in front of our eyes. The findings I share in this episode will force us to rethink how we make continue to make the most of social media as it is still the only media aside from our own career sites that we can operate independently to drive marketing results. This episode might shake you. Hearing some of the news shook me also. But now, I'm confident that the next era in social media and other marketing will present us with amazing employer brand marketing opportunities. I'll promise to keep you updated and on board with how to confidently ride these waves! ⏱ 25:21 min In this episode: ☝️ Key trends in how social media is changing ☝️ What the algorithms are increasingly focusing on ☝️ Which social media has become the world's most visited website, and most of us are not there In the episode theme article: ☝️ Social media trends 2022 and beyond in short 🔗 https://bit.ly/3JOmfTu ************** 📩 IMPORTANT! Subscribe to the Weekly Email to stay on a top of what's going on in the world of social media, marketing and modern employer branding: https://bit.ly/33XoaCM ************** 💟 If you are on Instagram, follow my @talentmarketingpro -profile because you don't want to miss out on my free talent marketing tips and opportunities to expand your talent marketing acumen, all for free! ************** 👩🏻‍💻 Become a modern talent marketing student and get access to Talent Marketing School here: https://bit.ly/337hsd3

Should your business marketing be the employer branding expert? I think that's a fair question to ask. And the answer is: no, they should not be expected to be an expert in employer branding unless they have years of hands-on experience in employer branding. In this episode of the Building a Modern Employer Brand podcast I talk about why your business marketing colleagues are unlikely to be the experts in employer brand marketing. ⏱ 31:35 min In this episode: ❓ Why your business marketing team is not the expert in employer branding? ❓ Understanding the versatility of business marketing. ❓ What makes all marketing fail unless.. ❓ Why HR & talent marketing can afford to be more confident about becoming talent marketing and employer branding experts? The theme article expands on the topic and addresses what is expertise and how to assess if your marketing team has the expertise you need. 🔗 https://bit.ly/37axsQS ************** 📩 Subscribe to the Weekly Podcast Email and stop missing out on my free, exclusive expertise tip or advice each week on the topic of the episode: https://bit.ly/33XoaCM ************** 💟 If you are on Instagram, follow my @talentmarketingpro -profile because you don't want to miss out on my free talent marketing tips and opportunities to expand your talent marketing acumen, all for free! ************** 👩🏻‍💻 Become a modern talent marketing student and get access to Talent Marketing School here: https://bit.ly/337hsd3

We typically group and profile our talent audiences based on roles, job requirements, education and years of experience. This is called demographic segmentation. While demographic segmentation works well in recruiting, it fails in employer branding because employer branding is not about promoting your career opportunities and roles. Employer branding is about positioning your organization as a specific type of organization and employer to specific kinds of people who desire the create the same professional impact as you do as a business. In this episode of the Building a Modern Employer Brand podcast, I introduce you to the psychographic segmentation key in modern employer branding. In this episode: 💡 What is psychographic segmentation? 💡 Why psychographic segmentation makes so much sense in modern employer branding? 💡 What does psychographic segmentation look like? ⏱ 20:52 min If you want to learn more about psychographic profiling, check out this blog post: https://bit.ly/3DxbEe6 ************** 📩 Subscribe to the Weekly Podcast Email and stop missing out on my free, exclusive expertise tip or advice each week on the topic of the episode: https://bit.ly/33XoaCM ************** 👩🏻‍💻 Take your employer branding career into your own hands and become a student at Talent Marketing School! Learn all you need to know to master the modern employer brand in my guidance: https://bit.ly/337hsd3 *********** 💟 If you are on Instagram, follow my @talentmarketingpro -profile because you don't want to miss out on my free talent marketing tips and opportunities to expand your talent marketing acumen, all for free! **************

Companies who direct employer branding activities into recruitment campaigns miss on the real power of employer branding. Recruitment is the final stage in the candidate's journey. The decision making doesn't take place at this phase. It took place long before the applications are being sent. The more experienced your target talent needs to be, the more likely they have made the decisions about their next place to work long before you published your job post. It's too late to influence the most ideal talents at this stage anymore. You only get what's left and available if you leave it to the recruitment stage. In this episode of the Building a Modern Employer Brand podcast, I talk about the power of the real employer brand. 🔗 https://bit.ly/3JR6BaD ⏱ 20:40 min In this episode: 💥 The power of the employer brand 💥 Why it is too late to change your relevant candidates' minds during the recruitment marketing phase if they don't know you. ************** 📩 Subscribe to the Weekly Podcast Email and stop missing out on my free, exclusive expertise tip or advice each week on the topic of the episode: https://bit.ly/33XoaCM ************** 👩🏻‍💻 Take your employer branding career into your own hands and become a student at Talent Marketing School! Learn all you need to know to master the modern employer brand in my guidance: https://bit.ly/337hsd3 *********** 💟 If you are on Instagram, follow my @talentmarketingpro -profile because you don't want to miss out on my free talent marketing tips and opportunities to expand your talent marketing acumen, all for free! **************

Implementing story messages in your talent marketing will significantly increase the impact of your message. What you need is a simple formula for copywriting a story message. This week in the Building a Modern Employer Brand podcast, I talk about crafting your talent marketing messages in a way that will win attention and influence your audience in the ways you intended. 🔗 https://bit.ly/37IZWRH ⏱ 38:22 min In this episode: 💌 The purpose of commercial messages (such as a talent marketing message) 💌 Story messages in talent marketing 💌 A simple formula for crafting story messages in talent marketing. ************** 📩 Did you know I share an exclusive tip every week about the podcast topic of the week. You can get this tip only if you subscribe to my Weekly Podcast Email! ✋ Stop missing out on my free, exclusive expertise tip or advice each week by subscribing here: https://bit.ly/33XoaCM ************** 💟 If you are on Instagram, join my Instagram community at @talentmarketingpro -profile! I share free talent marketing tips and opportunities to expand your talent marketing acumen, all for free! ************** 👩🏻‍💻 Want to make a more serious effort and invest in your career! Join Talent Marketing School to become a master in modern employer branding. Everything you hear on this podcast has led you on this path. 👉 https://bit.ly/337hsd3

In this episode of the Building a Modern Employer Brand podcast, Susanna explains why stories work so well in talent marketing. Check out the blog post for this episode in which Susanna continues with the topic. 🔗 https://bit.ly/34C6K2n ⏱ 32:10 min In this episode: 💡 Understanding why exactly drives people to change jobs or buy products & services from businesses. 💡 4 key reasons why stories work so well in marketing. 💡 Why exactly common marketing messages tend to fail. ************** 📩 Subscribe to the Weekly Podcast Email and stop missing out on my free, exclusive expertise tip or advice each week on the topic of the episode: https://bit.ly/33XoaCM ************** 💟 If you are on Instagram, follow my @talentmarketingpro -profile because you don't want to miss out on my free talent marketing tips and opportunities to expand your talent marketing acumen, all for free! ************** 👩🏻‍💻 Become a modern talent marketing student and get access to Talent Marketing School here: https://bit.ly/337hsd3

Stories are the only form of communication that uses the entire, whole brain. There is no other form of communication more effective in getting the message across and impacting the behaviour of the recipient than a story. That's why storytelling marketing can be the most effective way to get your message across and get your audience to act on it. In this episode of the Building a Modern Employer Brand podcast, I explain what storytelling marketing is and why stories make such a powerful form of marketing. ⏱ 23:00 min In this episode: 💡 What is storytelling marketing? 💡 Why does it benefit you and your company to care about storytelling? 💡 How stories affect our brain and make storytelling marketing so effective. Find the complementary blog post here expanding this topic for you: 🔗 https://bit.ly/3HDQPhr ************** 👩🏻‍💻 Learn how to build the modern employer brand that uses storytelling! Become a student at the online Talent Marketing Student and grow your employer branding and talent communication acumen at your own pace! Get access here: https://bit.ly/337hsd3 ************** 📩 Subscribe to the Weekly Podcast Email and stop missing out on my free, exclusive expertise tip or advice each week on the topic of the episode: https://bit.ly/33XoaCM ************** 💟 If you are on Instagram, follow my @talentmarketingpro -profile because you don't want to miss out on my free talent marketing tips and opportunities to expand your talent marketing acumen, all for free!

"When you want a person to send an application to your vacancy, you let them know you have a vacancy to apply for. When you want a person to become aware of who you are as an employer, you talk about what kind of an employer you really are. And when you want a person to choose you as their preferred place to work, you have got to talk about how becoming their ideal place to work is going to transform their lives." In this episode of the Building a Modern Employer Brand -podcast, I share with you what is the difference between your recruitment marketing and employer branding messages because they offer answers and insight into very different questions and needs. ⏱ 9:10 min In this episode: 💎 What exactly are employer branding messages? 💎 How exactly are recruitment marketing messages different? 💎 What kind of questions do these messages need to answer? Check out the complimentary blog post at: 🔗 https://bit.ly/3IxgdqH ************** 📩 Subscribe to the Weekly Podcast Email and stop missing out on my free, exclusive expertise tip or advice each week on the topic of the episode: https://bit.ly/33XoaCM ************** 💟 If you are on Instagram, follow my @talentmarketingpro -profile because you don't want to miss out on my free talent marketing tips and opportunities to expand your talent marketing acumen, all for free! ************** 👩🏻‍💻 Become a modern talent marketing student and get access to Talent Marketing School here: https://bit.ly/337hsd3

Developing the employer image (the first phase in employer branding) is hugely popular these days as you very well know. But have you ever stopped to think about what prevents your organization from achieving the kind of employer image your business needs? Or maybe you're not really sure what exactly is the employer image your organization needs to achieve? In this episode of the Building a Modern Employer Brand -podcast, I share with you what typically stops organizations from achieving the employer image they need and what it takes to achieve the kind of employer image your business needs. ⏱ 17:43 min In this episode: 👉 The basic principle of a developed employer image. 👉 What stops you from achieving a specific employer image? 👉 What stops you from achieving the kind of employer image your business needs? 👉 How to make sure you end up with a specific, value-add employer image? Find the complementary blog post: 🔗 https://bit.ly/3JNfrpN In this blog post, I share a few additional tips about developing and promoting an employer image/brand. (Image or brand depends on which stage you are at with your employer brandING). ************** 📩 Subscribe to the Weekly Podcast Email and stop missing out on my free, exclusive expertise tip or advice each week on the topic of the episode: https://bit.ly/33XoaCM ************** 💟 If you are on Instagram, follow my @talentmarketingpro -profile because you don't want to miss out on my free talent marketing tips and opportunities to expand your talent marketing acumen, all for free! ************** 👩🏻‍💻 Become a modern talent marketing student and get access to Talent Marketing School here: https://bit.ly/337hsd3