The Story-Driven Business podcast with Susanna Rantanen

There is no skill more important in employer branding and other talent marketing than knowing how to communicate your key message. If you fail to get your message right, you will confuse and lose your audience. Simple as that. Every professional communicator knows this and consistently polishes the three characteristics that make them a great communicator. In this episode of the Building a Modern Employer Brand podcast I share with you why success in talent marketing begins with knowing how to clarify your message. If you don't learn how to clarify your message, your talent marketing will fail to deliver. ⏱ 25:32 min 🔗 https://bit.ly/2XTmudx Are you on Instagram? So am I! ❓ Want to enjoy free snippets of modern talent marketing and employer branding inspo in the form of posts, Reels and videos? 🤝 Then you've got to follow and engage with me on @talentmarketingpro See you there!

In this episode, I introduce the 6th and final key role in the modern employer branding team: The creative employer brand content producer's role. 💡 What is creative employer brand content and why does it need a producer? 💡 What does the creative employer brand content producer do in this team? 💡 What skills and experiences are required for success in this role? 💡 What to focus on when developing for and in this role? ⏱ 25:18 min Want to check out the previous episodes on the other 5 roles? Scroll back to the episodes on this list: #79 Employer Brand Content Manager #75 Talent Communication & PR Specialist #73 Digital Talent Marketing Manager #71 Talent Community & Social Media Manager #69 Employer Brand Manager #63 Introducing the Modern Talent Marketing & Employer Brand Team roles 📘 Download the free eBook covering all of the 6 roles in the Modern Talent Marketing Team to gain more perspective into what your talent marketing career could look like: https://bit.ly/3g0fy5z 📩 Subscribe to the Weekly Podcast Email and stop missing out on my free, exclusive expertise tip or advice each week on the topic of the episode: https://bit.ly/33XoaCM 💟 If you are on Instagram, follow my @talentmarketingpro -profile because you don't want to miss out on my free talent marketing tips and opportunities to expand your talent marketing acumen all for free! 👩🏻‍💻 Become a modern talent marketing student and get access to Talent Marketing School here: https://bit.ly/337hsd3

I recently took a LinkedIn course thought by LinkedIn trainer Michaela Alexis and offered by Social Media Examiner. Some of the tips were so interesting I converted those into the employer branding context and share them with you in this episode of the Building a Modern Employer Brand podcast. In this episode: 💡 Optimizing the company page for employer branding. 💡 Ideas what to post on your LinkedIn company page for employer branding. ⏱ 25:08 min Check out the blog post for this episode with more LinkedIn employer branding tips: 🔗 https://bit.ly/3w2jEhK This podcast is taking a summer break in July and returns with new episodes again in August. Enjoy your summertime! 📩 Subscribe to the Weekly Podcast Email and stop missing out on my free, exclusive expertise tip or advice each week on the topic of the episode: https://bit.ly/33XoaCM 💟 If you are on Instagram, follow my @talentmarketingpro -profile because you don't want to miss out on my free talent marketing tips and opportunities to expand your talent marketing acumen all for free! 👩🏻‍💻 Become a student and get access to Talent Marketing School here: https://bit.ly/337hsd3

Content and social media marketing have taken day-to-day marketing over by storm. Open any of the apps you are likely to use the most frequently on your mobile device and that app is likely to have something to do with content that you search for, browse through, engage with and share forward, or just consume. Content saturation is both an opportunity, but also a threat for business marketing like all talent marketing is. In this episode of the Building a Modern Employer Brand -podcast, I'll introduce the 5th role in the modern, Magnetic Talent Marketing Team, the Employer Brand Content Manager. Employer Brand Content Manager is the gatekeeper, the quality assurance and the boss of your content ideas taken into production for your employer branding. Is this your ideal EB-role? ⏱ 28:45 min 📘 Learn more about all the roles in the Magnetic Employer Branding Team by downloading my free eBook: The Modern Talent Marketing Roles https://bit.ly/3g0fy5z 📩 Subscribe to the Weekly Podcast Email and stop missing out on my free, exclusive expertise tip or advice each week on the topic of the episode: https://bit.ly/33XoaCM 💟 If you are on Instagram, follow my @talentmarketingpro -profile because you don't want to miss out on my free talent marketing tips and opportunities to expand your talent marketing acumen all for free!

"I'm into endurance sport and that's why employer branding appeals to me as well", says Laura is a long-time follower and calls herself my fangirl. And she could not say it better! The thing with endurance sports is to build that endurance in order to succeed in that sport. You start to study and learn what else you can do before you just put your kit on and practise the sport. That's becoming strategic. In this week's episode, we continue where we left last week at episode 77 and cover: 💡 The 3 steps to becoming strategic. 💡 How to act in a strategic manner. ⏱ 24:11 min 🔗 https://bit.ly/2SmCnqP 📩 Subscribe to the Weekly Podcast Email and stop missing out on my free, exclusive expertise tip or advice each week on the topic of the episode: https://bit.ly/33XoaCM 💟 If you are on Instagram, follow my @talentmarketingpro -profile because you don't want to miss out on my free talent marketing tips and opportunities to expand your talent marketing acumen all for free! 👩🏻‍💻 Become a student and get access to Talent Marketing School here: https://bit.ly/337hsd3

In this episode of the Building a Modern Employer Brand -podcast, I'm going to share a really important tip to people like you who want to level up with employer branding. We're going to talk about why becoming strategic is the answer. This episode is part 1 and I'll continue with this topic next week in the episode 78. 💡 Your need for a more systematic approach in employer branding is called strategic employer branding. 🎧 At which point does it typically become critical to adopt a more strategic approach? 🎧 What becoming strategic means? 🎧 What is toughest about becoming strategic? ⏱ 28:26 min 🔗 https://bit.ly/3z68sna 📩 Subscribe to the Weekly Podcast Email and stop missing out on my free, exclusive expertise tip or advice each week on the topic of the episode: https://bit.ly/33XoaCM 💟 If you are on Instagram, follow my @talentmarketingpro -profile because you don't want to miss out on my free talent marketing tips and opportunities to expand your talent marketing acumen all for free! 👩🏻‍💻 Become a student and get access to Talent Marketing School here: https://bit.ly/337hsd3

Are you feeling unsure of what building a modern employer brand looks like day-to-day? ❓ What tasks it might include? ❓ What skills do you need for it? ❓ How much time it might take? ❓ What tools you might need? In this episode of the Building a Modern Employer Brand -podcast I share how I build a modern employer brand day-to-day. How I work to plan my content, how I prepare my content and posts in advance, how I use analytics to learn what works and what doesn't and so on. We use the Magnetic Employer Branding Method© not just to build our own employer brand, but for growing and strengthening our agency brand in Finland. When I started planning for our international expansion online about 1,5 years ago, I became strategic in building my personal brand as a Modern Employer Branding Guide and now my plan includes also branding Talent Marketing School. I literally apply the Magnetic Employer Branding Method© for all of this work on a daily basis. Everything you see me doing online, not just here on this podcast, but on social media as well. It is all strategic branding using content and social media to grow awareness then build and nurture emotional connections between individuals and the brand. Listen to the episode to get into the nitty-gritty of what it looks like in practice. ⏱ 45:53 min 🔗 https://bit.ly/3fAC58x (to theme article on our blog) 📩 Subscribe to the Weekly Podcast Email and stop missing out on my free, exclusive expertise tip or advice each week on the topic of the episode: https://bit.ly/33XoaCM 💟 If you are on Instagram, follow my @talentmarketingpro -profile because you don't want to miss out on my free talent marketing tips and opportunities to expand your talent marketing acumen all for free! 👩🏻‍💻 Become a student and get access to Talent Marketing School here: https://bit.ly/337hsd3

This has got to be my personal favourite out of all the 6 modern talent marketing team roles. Communication and messaging are in such a central role in pretty much everything we do together, with and for other people. In this episode of the Building a Modern Employer Brand -podcast, I introduce the role of the Talent Communication and PR Specialist. While all of us can put letters and words together to form sentences and phrases, it takes special knowledge to word your messages in ways that actually stop people, make them want to pay attention, really digest and comprehend and even influence them in ways they want to change their perceptions, attitudes and even actions and behaviour. This kind of strategic, powerful communication forms the basis also for the Magnetic Employer Branding Method© I developed back in 2017. And that's why this role is the real Queen or King role in modern employer branding and talent marketing. ⏱ 32:53 min 🔗 https://bit.ly/2QyzTVi 📩 Subscribe to the Weekly Podcast Email and stop missing out on my free, exclusive expertise tip or advice each week on the topic of the episode: https://bit.ly/33XoaCM 💟 If you are on Instagram, follow my @talentmarketingpro -profile because you don't want to miss out on my free talent marketing tips and opportunities to expand your talent marketing acumen all for free! 👩🏻‍💻 Become a student and get access to Talent Marketing School here: https://bit.ly/337hsd3

Many people like you working in employer branding are struggling due to the lack of adequate resources and a decent budget to get help. But how do you convince your boss to give you a budget and how much money do you actually need, let's say per annum? In this podcast episode and blog post compilation, I'll share with you my tips for how to get that budget and why your strategic employer branding plan is key to getting a decent budget. In this episode: 💎 Understanding why we do employer branding and what we can solve with it. 💎 Why you always start with a strategic intent before you start planning actions and activities. 💎 Which comes first, budgeting or the plan? 💎 The 4 necessary steps in getting a decent budget for employer branding ⏱ 35:57 min 🔗 https://bit.ly/3opNieM P.S There is a course about talent marketing strategies at Talent Marketing School. Sign up and begin learning strategic employer branding: https://bit.ly/337hsd3 P.S 2 If you are on Instagram, follow my @talentmarketingpro -profile because you don't want to miss out on my free talent marketing tips and opportunities to expand your talent marketing acumen all for free!

Modern employer branding uses digital marketing to build awareness, grow affinity and drive the target audience towards the employer branding goals of the organization. To understand how it all works and optimize the value for the company, this works needs digital marketing and data analysis acumen. In this episode of the Building a Modern Employer Brand -podcast, I'll introduce the third role in the modern, Magnetic Talent Marketing Team, the role of a Digital Talent Marketing Manager. 💡 What does a Digital Talent Marketing Manager do? 💡 What is digital talent marketing and why does it need managing? 💡 The very basics of digital talent marketing that need to be up-to-date. ⏱ 30:52 min The complimentary blog post expanding your knowledge on this topic is here: 🔗 https://bit.ly/3h9vsLC If you are on Instagram, follow my @talentmarketingpro -profile because you don't want to miss out on my free talent marketing tips and opportunities to expand your talent marketing acumen all for free! 📘 Learn more about this role and the other 5 roles in the modern, Magnetic Talent Marketing Team in this free eBook: https://bit.ly/3g0fy5z 💟 If you are on Instagram, follow my @talentmarketingpro -profile because you don't want to miss out on my free talent marketing tips and opportunities to expand your talent marketing acumen all for free! TAKE OWNERSHIP OF YOUR TALENT MARKETING CAREER!  GET YOURSELF ON A REGULAR LEARNING TRACK AT TALENT MARKETING SCHOOL! ✍🏻 Sign up on the "Notify me when you launch" list for Talent Marketing School https://bit.ly/3rQ8CKy