The Story-Driven Business podcast with Susanna Rantanen

Are you working in talent acquisition and struggling with the lack of employer brand or even awareness? What this looks like is you struggling to get the top candidates your hiring manager very unrealistically expect. You know that if your company had a better reputation or were better known in the talent market, you would not have to struggle so much. 🤨 But the problem is, your boss is unwilling to invest in building an employer brand. 😩 What can you do? 🤩 You can use my 6 step process and plan a simple yet effective candidate communication framework and then implement your plan into your recruitment processes. I introduce this 6-step process and the idea in this episode of Building a Modern Employer Brand. ⏱ 34:16 min There is a cheat sheet included which you can download at: 🔗 https://bit.ly/3ulIbyS And I have a full course with several videos, an ebook and messaging templates coming up at Talent Marketing School when we launch. P.S. Are we connected yet on Instagram? I'm sharing free talent marketing pro tips on this my Instagram account every week: 💟 https://www.instagram.com/rantanensusanna/

"Advertising is about you saying you are good. PR is getting someone else to say you are good."  - Jean-Louis Gassee (former Apple Computers executive) Most talent marketers have no idea how much impact talent PR could have for their employer brand. Instead of the company promoting how good we are, talent PR is about getting your talent audiences to share their positive experiences about your company as a place to work. There are many more roles in the modern talent marketing and employer branding team than those where we use the company mouth to speak good about ourselves. And one of these roles is that of a Talent communication & PR manager. In this episode of Building a Modern Employer Brand, I introduce PR as an opportunity for modern employer branding. And to be frank, to me talent PR is the heart of modern employer branding. ⏱ 25:25 min 💎 What exactly is PR? 💎 Why does PR fit so well in modern employer branding? Find the theme article for this episode at: 🔗 https://bit.ly/3s3EyvD 🆘 LAST CHANCE TO SIGN UP ON THE TALENT MARKETING SCHOOL WAITLIST! WE ARE CLOSING the waitlist on Sunday 21st Feb 2021. Sign up before you miss out on the chance to get in before we launch for everyone and the discount code for your year 1 subscription! 🎓 More info here: https://bit.ly/3kyyE12 P.S.2 Are we connected yet on Instagram? I'm sharing free talent marketing pro tips on this new Instagram account every week: 💟 https://www.instagram.com/talentmarketingpro/

A couple of episodes ago I spoke about employer branding trends for 2021. I added three more trends to the theme blog for that episode and one of the trends on the blog was micro-moments. In this weeks episode of Building a Modern Employer Brand -podcast I'm talking about micro-moments as a new employer branding trend. If you want to check out that blog post for episode 57: https://bit.ly/35QWZe0 💎 What are micro-moments? 💎 Micro-moments as an employer branding trend. 💎 Why it might be worth to pay more attention to micro-moments as a talent marketer? ⏱15:19 min Find all the links ➕ a theme article about the 5 mind states on my blog: 🔗 https://bit.ly/2LB8AHu P.S Did you sign up on the Talent Marketing School Waitlist yet? 🆘 You should do it now BECAUSE WE ARE CLOSING OFF the waitlist on Sunday 21st Feb 2021. Sign up before you miss out on the chance to get in before we launch for everyone and the discount code for your year 1 subscription! 🎓 More info here: https://bit.ly/3kyyE12 P.S.2 Are we connected yet on Instagram? I'm sharing free talent marketing pro tips on this new Instagram account every week: 💟 https://www.instagram.com/talentmarketingpro/

In this week's episode of Building a Modern Employer Brand -podcast, I want to talk to you about content curation. When we set out to do consistent talent marketing on social media, we need content to post about and share about. Often times we struggle keeping up with a posting rhythm and most often that happens because we feel like we have nothing to post about. Creating your own content, even if it was in the form of a social media post requires time and, well, having interesting enough to say. Curating existing content comes handy when you feel the infamous writer's block approaching. 💡 What is content curation? 💡 How to use curated content in talent marketing? 💡 The 3 ways I regularly keep up with great content for inspiration and content curation when needed ⏱ 27:59 🔗 More about this topic on the blog: https://bit.ly/3oFTBtl P.S Did you sign up on the Talent Marketing School Waitlist yet? 🆘  You should do it now BECAUSE WE ARE CLOSING OFF the waitlist on Sunday 21st Feb, 2021. Sign up before you miss out on the chance to get in before we launch for everyone and the discount code for your year 1 subscription! 🎓 More info here: https://bit.ly/3kyyE12 P.S.2 Are we connected yet on Instagram? I'm sharing free talent marketing pro tips on this new Instagram account every week: 💟 https://www.instagram.com/talentmarketingpro/

Isn't it super annoying when it looks like our talent marketing attempts either visibly failed or just boiled down and disappeared into the thin air? You worked hard, figured you had some pretty decent ideas and went about sharing those to the whole world. Or at least your immediate talent audience world. And nothing happens. No pulse whatsoever. We've all been there. It's only a matter of climbing up and covering this pothole! There are a few common rules to adopt in order to avoid talent marketing fails. I'll explain in this episode of Building a Modern Employer Brand -podcast ⏱ 33:21 min 🔗 Check out the blog post at https://bit.ly/3qQjxUp P.S Did you sign up on the Talent Marketing School Waitlist yet? 🎓 More info here: https://bit.ly/3kyyE12 P.S.2 Are we connected yet on Instagram? I'm sharing free talent marketing pro tips on this new Instagram account every week: 💟 https://www.instagram.com/talentmarketingpro/

Keeping tabs on what is going on in our operating environment is key in our efforts to influence and impact our target audiences. We are living in an era of extremely rapid change regardless of where we focus our eyes, ears, or our attention. All this turbulence, but also the speed of development is impacting our behavior. What was a common practice or at the center of attention last year may be nothing but a distant memory next year. In this week's episode of Building a Modern Employer Brand -podcast I share four (4) employer branding trends that I believe to be important in 2021 for modern talent marketers. My key predictions as employer branding trends for 2021 and onwards: 1️⃣ Talent marketers will learn to understand the range different talent marketing strategies and pick up the most suited for their business and talent marketing needs. 2️⃣ Social media continues to maintain its position as the key media for employer branding specifically. 3️⃣ Humane values will rise up as the core values in modern organizations. 4️⃣ EVP's will be adapted to a new, different role. ⏱ 24:10 min 🔗 Check out the additional 3 employer branding trends from my blog: https://bit.ly/35QWZe0 Connect with me on: LINKEDIN: https://www.linkedin.com/in/susannarantanen/ 💟 FIND, FOLLOW AND DM ME ON INSTAGRAM: @rantanensusanna https://www.instagram.com/rantanensusanna/ @talentmarketingpro https://www.instagram.com/talentmarketingpro/ @hr_podcast https://www.instagram.com/hr_podcast/ 🎓 Become a professional talent marketer and sign up for TALENT MARKETING SCHOOL online! https://bit.ly/3kyyE12

In this week's episode of Building a Modern Employer Brand -podcast, we will talk about Google Analytics. Understanding your talent marketing data gives you so much clarity into how what you are doing actually works. Learning to listen to what your data tells you is the only way you ever know what really works and what doesn't. And that is the first bust stop to the land of professional talent marketing. ⏱ 33:38 min In this episode: 📊 What is Google Analytics? 📊 Why GA is an important tool for you as a talent marketer? 📊 How does Google Analytics work? 📊 How to make GA useful? 📊 Ask GA questions; it will answer! 🔗 Learn more: https://bit.ly/3i5M98Z Are we connected yet on socials? Connect with me on: LINKEDIN: https://www.linkedin.com/in/susannarantanen/ 💟 FIND, FOLLOW AND DM ME ON INSTAGRAM: @rantanensusanna https://www.instagram.com/rantanensusanna/ @talentmarketingpro https://www.instagram.com/talentmarketingpro/ @hr_podcast https://www.instagram.com/hr_podcast/ 🎓 DID YOU sign up on the waitlist for Talent Marketing School yet? We are approaching the time we are inviting waitlisters in first. if you want to be one of the first ones to get access, then sign up on the waitlist asap here: https://bit.ly/3kyyE12

Social media is probably the most important and efficient media for talent marketers to build audiences, employer brand and engage with their ideal talents. That's why keeping tabs on social media trends is an incremental part of professional talent marketing. In this episode, I dug into Social Media Examiner's Industry Report to find out for us how marketers are using social media. The podcast-article on my blog includes more key trends and links. ⏱ 27:41 min Find more tips and links to trends as well as the link to the downloadable Industry Report here: 🔗 https://bit.ly/3pRhvml Are we connected yet on socials? Connect with me on: LINKEDIN: https://www.linkedin.com/in/susannarantanen/ 💟 FIND, FOLLOW AND DM ME ON INSTAGRAM: @rantanensusanna https://www.instagram.com/rantanensusanna/ @talentmarketingpro https://www.instagram.com/talentmarketingpro/ @hr_podcast https://www.instagram.com/hr_podcast/ 🎓DID YOU sign up on the waitlist for Talent Marketing School yet? We are approaching the time we are inviting waitlisters in first.. if you want to be one of the first ones to get access, then sign up on the waitlist asap here: https://bit.ly/3kyyE12

One of the most popular topics of this podcast is storytelling in reference to talent marketing. Every time I talk about the art of storytelling, you listen and you love. As the LAST episode of 2020, let's call it off with a storytelling episode. In this week's episode of Building a Modern Employer Brand -podcast I explain why your ideal talent must be the hero on your employer brand -story, not your business. I can hear you going: WHAAT?! Before you go all bonkers, just listen and you'll understand why. It's going to be a big revelation. It was to me when I learned it years ago. This was also a turning point how I do all the marketing for my business and for myself. And it made a HUGE change. We became an employer adored by our own audience. People started to publicly call themselves as our fans. Yes, F-A-N-S. Can you imagine that? I still can't. I'd understand if we were a multimillion consumer empire with your hottest products. But we've never been more than a 5-6 people boutique agency in one of the smallest markets on the earth. It's a miracle and it is due to what I'm telling you in this episode. In this episode: 💡What is a hero (in a story)? 💡Why talent must be the hero in your businesses employer brand -story? 💡Where does that leave your business? ⏱ 17:51 min 🔗 https://bit.ly/38C80kd P.S 2️⃣ Additional calls to act for you: 💟 The new @talentmarketingpro account on Instagram. 👉🏻 https://www.instagram.com/talentmarketingpro/ 🎓 Online Talent Marketing School (launching soon) 👉🏻 https://bit.ly/3kyyE12 HAVE A HAPPY NEW YEAR! Back on the air next week! Susanna xoxo

In this week's episode of Building a Modern Employer Brand -podcast I continue with the topic I started last week: how to be more persuasive in talent acquisition. Hiring is selling. And to succeed in sales, we need to persuade and motive customers to choose our products and services. A modern customer is pretty firm about not being fooled own cornered into buying something we don't need or want. Your ideal applicants are probably modern customers too. Become more successful in talent acquisition by learning to be more persuasive in your actions and with your words. In this episode: 💎 Why we should think hiring as selling. 💎 Why we need to make our hiring more personal and purposeful to our ideal applicants. 💎4 steps to becoming more persuasive in talent acquisition. ⏱ 30:12 min Learn more about being more persuasive in hiring from this blog post I wrote: 🔗 https://bit.ly/3rggVAe ⚡️ARE YOU AN ASPIRING TALENT MARKETING PROFESSIONAL? ⚡️ ⭐️ An aspiring talent marketing professional is someone who wants to build an entire career in employer branding and talent marketing. ⭐️ Someone who wants to focus on marketing and communication full time instead of doing HR or recruiting full time with only an occasional dose of marketing and communication tasks. To get there requires learning the professional ropes of talent marketing. When you know what modern talent marketing really is about, you are in a better place to choose your ideal talent marketing path. And not only that, you are also in a much better position to prove your boss the value professional talent marketing will add to your business. 🔥 And THAT is how to get a full time job in talent marketing. The problem is, up until now, there has not been a one place where to get a comprehensive understanding and full picture of professional talent marketing. That's why we built Talent Marketing School and we are launching in early 2021. You should definitely check it out and sign up. 🔛 Learn more and sign up here: https://bit.ly/3kyyE12 Do you follow @talentmarketingpro yet on Instagram? It's a new profile for aspiring talent marketing professionals where I will be sharing free doses of inspiration about professional talent marketing as well as peaks to Talent Marketing School content when we launch. Go to https://www.instagram.com/talentmarketingpro/ See you there! //Susanna