The Story-Driven Business podcast with Susanna Rantanen

In this week's episode of Building a Modern Employer Brand -podcast I'm going to introduce you to something called persuasion. A truly professional talent marketer knows what persuasion is and how to persuade others. Key questions answered in this episode: ▫️ What is persuasion? ▫️ Why talent marketers can greatly benefit from being more persuasive? ▫️ Why persuasion matters? ⏱ 27:24 min Don't forget to check out this blog post in which I continue with the theme: 🔗 https://bit.ly/3oQFIsC ✍🏻 Have you signed up yet on the Waitlist for the Talent Marketing School? Learn more about it and sign yourself at https://bit.ly/3kyyE12 FOLLOW & ENGAGE WITH ME ON SOCIALS 💟 INSTAGRAM https://www.instagram.com/rantanensusanna/ https://www.instagram.com/hr_podcast/ https://www.instagram.com/talentmarketingpro/ 🔀 LINKEDIN https://www.linkedin.com/in/susannarantanen/

Did this happen to you? 💪🏻 You finally got the opportunity to do a proper marketing campaign to support the recruitment process. 🤩 You thought everything went well in the campaign! 😰 The hiring manager disagreed. They said they did not get any more applications than usual, yet paid a lot more for the campaign. 😩 Now you feel like you failed, but don't really know how to stand up your ground. You're afraid you'll never get another opportunity like this again. At least, not at this place of work. In this week's episode of Building a Modern Employer Brand -podcast we're going to talk about what are the typical events that kill hiring success and when the marketing part is to blame and when not. ⏱ 40:47 min 🔗 Find the complementary blog post here: https://bit.ly/2JSFiml 🏁 IS TALENT MARKETING SCHOOL SOMETHING YOU'VE WAITED FOR? 🏁 We are launching the world's first Talent Marketing School online in early 2021. This is going to be the Netflix for aspiring talent marketing professionals to binge, to learn, to develop your skills and know-how on very important topics within modern talent marketing and employer branding. I'll be sharing my soon 20 years of experience in developing and modernizing talent marketing and communications in hiring, in candidate experiences, in internal communications, development of employer image as well as employer branding. If you want to step on a journey of becoming a professional talent marketer, this could be what you have waited for! Go to https://bit.ly/3kyyE12 to learn more and sign up! Or if you rather warm your soul up, follow @talentmarketingpro on Instagram. I'll be serving very small portions of professional talent marketing thoughts and tips to welcome you to this journey with me. 👉🏻 https://www.instagram.com/talentmarketingpro/ That's cool too. 😎

This episode is dedicated to you who want to understand behind this "phenomenon" of talent marketing, and maybe be able to argue at work why talent marketing is in fact, so crucial to a growth company. In this episode, I talk about the growing importance of talent marketing as a profession and skill for growth companies. I go into explaining some of the trends behind as well as talk about why the role of a talent marketer will become so critical for a business expecting to run smoothly. I strongly recommend reading also the blog post linked below. In the complementary blog post I write about the 3 key reasons why professional talent marketers are fast becoming relevant. ⏱ 37:29 min 🔗 https://bit.ly/3mtnmNK Are you truly interested in talent marketing? So as to perhaps build an entire career out of it? 🆘 Did you know that learning what talent marketing encompasses is still impossible anywhere in one place? 🔥 Well, I have news for you! 🔜 We are launching a Talent Marketing School online in early 2021. ✍🏻 To get more information and early access, join the waitlist now.

In this episode of Building a Modern Employer Brand -podcast, I talk about what HR and Talent Acquisition can blog about and why I strongly recommend blogging as a regular activity to support your recruitment and employer branding. IN THIS EPISODE: 💡 What HR/talent acquisition can blog about? 💡Why blogging for talent marketing needs a clear objective too? 💡What is the difference between "HR" blogging and talent acquisition blogging? ⏱ 37:06 min 🔗 Find the complementary blog-post: https://bit.ly/3kZIsl8 🔛 Join the Waitlist for Talent Marketing School, if for example, this is something you desire to learn much more about https://bit.ly/3kyyE12 Let's get connected on socials! Find me on: Linkedin: https://www.linkedin.com/in/susannarantanen/ Instagram: 🤳 My personal IG: https://www.instagram.com/rantanensusanna/ 🎓 For aspiring Talent Marketing Professionals: https://www.instagram.com/talentmarketingpro/ 🎧 For my podcast-listeners: https://www.instagram.com/hr_podcast/ Find these new Facebook-pages I recently created to teach and share modern talent marketing wisdom for people like you! 🎓 Talent Marketing Pro: https://www.facebook.com/talentmarketingpro 🧠 Modern Employer Brand: https://www.facebook.com/modernemployerbrand Twitter (not my current favorite though): https://twitter.com/RantanenSusanna

Are you making recruitment or employer branding videos for your business? Or maybe you are producing videos for your client for recruitment and employer branding purposes. In either case, did you know that the most typical videos produced for recruitment and employer branding fail? These videos fail, because even though they may look awesome and have cool technical features and B-rolls and whatnot, they fail because there is no storyline. Just because a video was really well produced does not make it automatically a great communication tool. In this episode of BUILDING A MODERN EMPLOYER BRAND -podcast I explain why so many recruitment videos fail. Hopefully, after listening to this podcast episode, you will be in a better place to make the right decisions about your videos. ⏱ 27:16 min 🔗 Check out the blog post for this episode: https://bit.ly/2IIlH7F 📥 Download a free Cheat Sheet on How to Avoid Making Another Expensive Recruitment Video that Fails to Deliver: https://bit.ly/36AoOqB I HAVE A QUESTION FOR YOU. ❓ Are talent marketing and employer branding something you are into and would like to learn more about, even make a career about? ✍🏻 If you said yes, join the Talent Marketing School Waitlist here: https://bit.ly/3kyyE12 We are launching an online members-only Talent Marketing School in early 2021. By joining the Waitlist before 23rd December, you ✅ Will be among the first ones to get access to the TMS when we launch. ✅ Receive a 10% discount for the membership fee should you choose to join Talent Marketing School when we launch. IN ADDITION, as a Wait Lister ✅ You could be invited into a VIP group where you will be able to give your 2 cents into what kind of courses you'd absolutely want to take at Talent Marketing School. ✅ We will have an additional surprise for VIP group members as a thank you for your thoughts, ideas, and opinions that help us to make Talent Marketing School really attractive and valuable for members. Join the waitlist and decide later whether you actually want to become a Talent Marketing School student. ☝️ You are not obliged to join the actual Talent Marketing School as a wait lister. But if you will, you'll get 10% off when we launch. We're pretty sure you will though.

What is your favorite story? Why did you choose it? What makes it so memorable for you? In this episode of Building a Modern Employer Brand -podcast I talk about what are the elements that make up a story. Even if I wrote 200 pages does not automatically constitute a good story or even a story, to begin with! For a bunch of words to form a story, certain key elements must be found. If we are talking about a 2,5-hour movie, there will be more of the elements used and in a repetitive manner than in a blog post or a career story you write to your company blog. This episode ends- for now - the three-part miniseries about storytelling and business communication. However, if you feel storytelling is something that interests you more, do let me know. I can always return back to this topic later in this podcast. ⏱ 35:09 min Learn more and get the eBook mentioned in this episode on the Modern Employer Brand website: 🔗 https://bit.ly/3k95d5z 👂 Listen, would you like to: 1️⃣ Learn more about modern employer branding and talent marketing? Did you know that we are launching an online Talent Marketing School in early 2021? 💯 SIGN UP on the WAITLIST now and you'll not only be the first ones to hear about it, but you will also get a 10% DISCOUNT from whatever comes on sale the first from Talent Marketing School. ✍🏻 JOIN WAITLIST HERE: https://bit.ly/38rCOFW 2️⃣ Would you like to get a free Behind-the-Scene-Thought from me about each podcast-episode directly to your email? 📫 In this BTST I share a specific tip, thought, or recommendation about the topic I address on that week's podcast-episode. I won't share it anywhere else. Just to you as a subscriber-extraordinaire to this Podcast Weekly. SUBSCRIBE HERE: https://bit.ly/3jXy3Wy

What is BUSINESS storytelling? As talent marketers, we send hundreds if not thousands of messages to our internal and external talent audiences on a monthly basis. ❓ How many of those messages are seen, opened, consumed, and acted upon? 😱 The problem is not many. Most of your messages are not paid attention to. You wrote it, you sent it and no one ever read it. It doesn't have to be that way though. Storytelling is an excellent method to deliver messages in a business context. When we formulate our message into a story format, the recipient is likely to pay more attention, hear you out and become inspired to act as you have asked for in your message. 🎧 In this episode of BUILDING A MODERN EMPLOYER BRAND - podcast, I introduce you to business storytelling. 💡 What is business storytelling? 💡 The value of business storytelling. ⏱ 30:48 min Did you know that there is a theme article on my blog to complement each podcast-episode? Sometimes you may want to quickly browse about the topic before deciding if you listen to it or not. My theme-articles are not the show notes for the episode though. They are additional content about the same topic. You get more about the topic if you also read, or also listen. 🔗 https://bit.ly/2TNucRh IN ADDITION! There is an eBook available now for download to kickstart a talent marketing pro's journey with me. This eBook is about the Magnetic Employer Branding Method AND Business Storytelling. ⬇︎ Download it for free here: https://bit.ly/3mG7Bm2 🎓 TALENT MARKETING SCHOOL NEWS! Do you aspire to become a modern talent marketing professional? We are building an online school for a 2021 spring release. JOIN THE WAITLIST HERE: https://bit.ly/2TNktuf If you rather wait a while, find the new @talentmarketingpro profile on Instagram and give yourself some time to figure out what this is about. 🔗 https://www.instagram.com/talentmarketingpro/ Come back next week for episode 47 in which I talk about how the story works. // Susanna

#45 Why our brains need a good story by Susanna Rantanen

In this episode of Building a Modern Employer Brand -podcast we continue with your career site -topic. It is essential to pay attention to the value of your career pages to your target talent audiences. The value is measured by your career pages' ability to answer the questions your talent website visitor has on their mind. Active and passive job seekers have very different questions on their minds. If you want a passive talent to spend time on your site, and return as well, you need to cater to the very different content than what your career site usually tends to have. Listen to this episode to learn more about the essential questions your career pages must answer and why. ⏱ 34:02 min 🔗 Theme article and all links and questions mentioned in this episode can be found here: https://bit.ly/3m3b0Ll 📥 DOWNLOAD a PDF 8 Tips How to Get Your Career Site to Work for You: https://bit.ly/31oi1Pf Is talent marketing something you want to learn more about and MASTER one day? We are currently building an online Talent Marketing School for all talent marketers who aspire to a career in modern employer branding and talent marketing. 🎓 Join the waitlist here: https://bit.ly/3o8CqBu 📲 Follow the @talentmarketingpro on Instagram: https://www.instagram.com/talentmarketingpro/ 📲 Follow this podcast on Instagram: https://www.instagram.com/hr_podcast/

In this episode of Building a Modern Employer Brand -podcast, I want to give our attention to your career site for a bit. If you are a growth business active in talent acquisition, your career site is your most important talent media. Most career sites are unfortunately not much more than a "shop window" without an entrance in sight. They may be well dressed, but all they allow you is to browse a few items; not touch anything, not interact with anyone, and not step inside. Too many businesses seem totally blind to this amazing opportunity to activate your career sites as your talent lead generators. ⏱ 12:26 min Check out the theme article on the blog to get a few examples and learn more about this amazing topic! 🔗 https://bit.ly/36VbDT4 Download a free PDF: 8 Tips How to Get Your Career Site Work for You: 📥 https://bit.ly/370Coph