The Story-Driven Business podcast with Susanna Rantanen

With the exception of strong consumer brands, most businesses use social media wrong. When we use socials for work, we change our own social media behavior. We turn into promotion and sales machines expecting total strangers to be interested and act on our requests. When we use socials for as private people, we hang out, have conversations, share personal experiences, memories, and moments. We don't go to socials to promote, ask, push, and request. And when we are hanging out on socials, we don't like strangers coming to ask, push, and request something from us. In this episode of Building a Modern Employer Brand -podcast, I talk about why I think businesses are using social media wrong and why we should pick up a few tricks and tactics from our employees on socials. ⏱ 15:55 min IN THIS EPISODE: 🔸What companies are doing wrong on socials? 🔸Why we can learn from our employees (and perhaps also our own personal social media behavior)? Check out the Candidate Journey mentioned in this episode: https://bit.ly/2DbdPsK Learn more about modern employer branding and talent marketing on our blog at: https://bit.ly/3hqXbnX ❓QUESTION! ❓ Are you interested in developing professionally in talent marketing? We are currently working on to branch out in an online coaching business for our international audience. I don't have a launch date for you yet, BUT if you start to follow the new Instagram account @talentmarketingpro, you will be in the front line to know when we are ready to launch our first courses. Go to: https://www.instagram.com/talentmarketingpro/ and click >FOLLOW< and be the first ones to know more. I might even have special offers to in-store once we launch!

Are you one of the many HR, business leader, or marcoms professional who has tried endlessly to get employees to share company content on their social media profiles? You are not alone! Getting your employees to regularly share company content online is hard. But it doesn't have to be. You simply need to understand why they are not sharing currently, and then adopt a few tricks to start changing this. IN THIS EPISODE: 💎 Most common reasons why employees are not sharing company content on their own social media profiles. 💎 5 steps to start changing the why not to "yes of course and I will!" ⏱ 30:03 min 🔗 Learn more about modern employer branding and talent marketing tips and tactics on our blog: https://bit.ly/3hqXbnX Are we connected yet? Find this podcast on Instagram: https://www.instagram.com/hr_podcast/ Would love to connect with you there! // Susanna

For some reason most conversations about measuring hiring success start from and end with metrics. I'm suggesting to pause there. If you are familiar with Google Analytics, you know how overwhelming it can be. You can spend forever building reports and eyeballing data. But without an understanding of what exactly you are looking for and what do the numbers tell you, it is an utter waste of your time. In this episode of Building a Modern Employer Brand, I talk specifically about goals, objectives, and what to measure in hiring. ⏱ 28:32 min IN THIS EPISODE: 🔸Why we measure in the first place? 🔸What is the difference between goals, objectives and metrics? 🔸Various examples about goals, objectives and metrics in hiring. Check out the show notes article on my blog to learn more and find links to further tips and recommendations about measuring and optimizing your hiring success: 🔗 https://bit.ly/3epp8dK Let's connect on socials! I'd love to network and connect with people like you interested in modern employer branding and developing their talent marketing skills to build a successful talent marketing career! Find me & this podcast on Instagram: https://www.instagram.com/rantanensusanna/ https://www.instagram.com/hr_podcast/ Find me on Twitter: https://twitter.com/RantanenSusanna Find me on Linkedin: https://www.linkedin.com/in/susannarantanen/ I'd love for you to introduce yourself when connecting so I know you are a listener!

Measuring success in hiring is actually not that simple. Yet, choosing the right metrics, collecting data regularly and optimizing actions to improve hiring success are a must for all employers who regularly hire. Often times, success is seen as a signed employment contract. But when we look at common failures in hiring, we can see there is a lot more to measuring hiring success than did we or did we not succeed in signing a new contract. In this episode of Building a Modern Employer Brand I address this topic and discuss the many aspects of measuring success in hiring. ⏱ 29:05 min IN THIS EPISODE: ➕ What success in hiring really means? ➕ How to measure hiring? ➕ Figuring first out our strengths and weaknesses in overall hiring. 🤓 Check out this blog post about measuring hiring success: https://modernemployerbrand.com/how-to-evaluate-and-optimize-your-hiring-success-reputation/ Come back next week, because I will continue with this topic in the next week's episode and talk about goals, objectives and metrics in hiring!

Using social media for employer branding is becoming evermore popular. However, many organizations seem to focus more on the recruitment marketing angle than the actual employer branding angle when getting on social media with talent messages. In this episode of Building a Modern Employer Brand, I will give you a few tips on how to get started with modern employer branding on social media. ⏱ 27:35 min 🔸What steps do I take to get started with modern employer branding on social media? 🔸How to know which social media I should opt for or do I just go for it all? 🔸What do we post on social media? 🔸How often should we post? Want to learn more? 🔗 Go to: https://modernemployerbrand.com/how-to-create-content-for-marketing-in-a-smart-way/ to learn about how to do content marketing in a smart way. Check this blog post as well: 🤓 Content marketing in employer branding: https://modernemployerbrand.com/content-marketing-in-employer-branding/ The show notes article for this episode contains more links about content marketing in employer branding for your inspiration: 🔗 https://modernemployerbranding.com/ podcast28

Are you putting in a lot of effort to boost your recruitment success, but it doesn't seem to correspond? Do you feel like you've tested all the tricks you can think of and come up with. but your hiring success doesn't seem to get any better? In this episode of Building a Modern Employer Brand -podcast I'm addressing five of the most common reasons why talent marketing lacks impact and fails to deliver return on your invested time and money. ⏱ 28:40 min THE 5 REASONS ARE: 1️⃣ Ideating activities that seem like fun to myself. 2️⃣ Not getting my talent audiences right. 3️⃣ Focusing on talent profiles we needed in the past instead of who we need in the future. 4️⃣ Making wrong choices with media and channels. 5️⃣ Getting the message wrong. 🔗 5 more common reasons: https://modernemployerbrand.com/podcast27/ Learn more about modern talent marketing at https://modernemployerbrand.com

Even though the rise of video and photos as content has increased rapidly as popular types of content, blogging is still extremely relevant. In this episode of Building a Modern Employer Brand, I talk about how HR can take advantage of the company blog for talent marketing purposes. 💡 The company blog as a talent marketing platform 💡 How HR can take advantage of the company blog content ⏱ 25:42 min Check out the blog article for this podcast: https://modernemployerbrand.com/podcast26 ➕ Additional read or listening: Content marketing in employer branding: https://modernemployerbrand.com/content-marketing-in-employer-branding/ The episode number is 18 and you can find the episode on this platform.

As discussed in the previous episode (24), the War for Talent is on! But this time it concerns the talents of the digital era. In this episode of Building a Modern Employer Brand -podcast we talk about how a growth business becomes a talent magnet. In other words, if you plan to be on the winning side in the war for the digital talent, there are certain things your company must adhere to. "Talent Magnet" comes from a book by the same name written and published by an author called Mark Miller. IN THIS EPISODE: 👉 What is a Talent Magnet company? 👉 How to become a Talent Magnet company? 👉 The three core elements making a company a Talent Magnet ⏱ 31:24 min 🤓 I blogged about the topic at: https://modernemployerbrand.com/podcast25

🔛The War for Talent is back on! But it is a different war now. The digital talent is a whole new breed. And they are a rare species! Let's talk about what makes The Digital Talent so special. 🔥Digital talent is equipped to succeed in the digital era. 👉Their skills are transferrable into new types of needs. 👉They invest their own time into maintaining their professional market value. 👉 Their personal strengths enable them to maneuver in rapid change. 👉They quite enjoy contributing to solving the business and people challenges the digitalization has brought upon. ⏱30:54 min IN THIS EPISODE: ❓What is digital talent? ❓Examples of traditional roles digitalization have changed completely. ❓What exactly are the new skills and traits of digital talents? ❓Why are we in such desperate demand of digital talents?

Every recruiter knows how important it is to make sure our candidates feel nothing but great experiences when participating in our recruitment processes. Great candidate experiences help build employer awareness, even employer brand. Job seekers talk a lot these days on socials about their good, bad and ugly experiences with recruiters, recruiting consultants as well as employing companies. And they name names! Just like in sales, if the prospective customers are dissatisfied how salespeople manage the sales process, their willingness to purchase will decrease. In this episode of Building a Modern Employer Brand -podcast I talk about how a recruiter can influence better candidate experiences through communication. Often times there are more people involved in the recruitment process than the recruiter. And we cannot control how those individuals behave in front of the candidates. But we can influence the overall candidate experience a lot by specific use of communication. I'll give you 7 tips what you can personally do to improve those important candidate experiences through the use of better communication. ⏱30:13 min IN THIS EPISODE: 💡What is the candidate experience? 💡How candidate experiences are built during the recruitment process? 💡Communication in the recruitment process 💡7 tips to take over candidate experiences with better communication 🔗Check out my blog post about improving candidate experiences at https://modernemployerbrand.com/podcast23 Are we connected yet? Connect with me on any or all of the following socials: Instagram: https://www.instagram.com/rantanensusanna/ https://www.instagram.com/hr_podcast/ Linkedin: https://www.linkedin.com/in/susannarantanen/ Twitter: https://twitter.com/RantanenSusanna Join the new community I'm building on Facebook: https://www.facebook.com/groups/modernemployerbranding