The Story-Driven Business podcast with Susanna Rantanen

A career page is the same to recruiting as business websites tend to be for sales. The more hiring oriented the business is the more important the career page becomes. Your career page is also your most important piece of media property. It is the only landscape you have 100% control over. That is why every growth company should maximize the potential of their career site and put it into work. In this episode of Building a Modern Employer Brand -podcast, I talk about how to turn your career site from a static window into a marketing tool that supports your employer branding and works relentlessly to deliver your recruitment leads. ⏱23:34 min THE CONTENT IN THIS EPISODE: 🔆What makes a good career page (from this perspective)? 🔆Why is it so important to a growth company to invest in a career page that converts? You should definitely check out the shownotes-article for this podcast as well. I cover the topics such as: 🤓 What makes a good career page? 🤓 How to use the Candidate Journey of the Information Era©️to help you plan your career site content for driving conversions. 🤓 Taking into account how website behavior impacts your career page structure. 🤓 How to use content to answer the key questions in your career site visitor's mind. FIND THE BLOG POST HERE: 🔗 https://modernemployerbrand.com/podcast22 P.S I'm building a new Facebook Community for people like you inspired to learn how to Build a Modern Employer Brand (with me)! You are welcome to join it here: www.facebook.com/groups/modernemployerbranding Also, if you don't follow the Instagram handle of this podcast yet, please do. What you get is a weekly reminder and a short summary of the new episode. Plus from time to time, if I feel like I have something valuable to tell you, I'll pay a visit to the Stories. Find us here: https://www.instagram.com/hr_podcast/

In the last week's episode (20) I challenged your thinking with a question: What if you had a recruiter brand. In this episode of Building a Modern Employer Brand -podcast, I'm going to give you a few tips and ideas how to get started with your personal recruiter brand. ⏱33:26 min THE CONTENT IN THIS EPISODE: 🔆7 tips getting started with your personal recruiter brand If you didn't get the list of the tips, find it on the shownotes-article at: https://modernemployerbrand.com/podcast21 P.S I'm building a new Facebook Community for people like you inspired to learn how to Build a Modern Employer Brand (with me)! You are welcome to join it here: www.facebook.com/groups/modernemployerbranding Also, if you don't follow the Instagram handle of this podcast yet, please do. What you get is a weekly reminder and a short summary of the new episode. Plus from time to time, if I feel like I have something valuable to tell you, I'll pay a visit to the Stories. Find us here: https://www.instagram.com/hr_podcast/

If you work in talent acquisition or recruiting and have ambitions for your career, personal talent acquisition or recruiter brand might benefit you. A Talent Acquisition or a Recruiter brand is based on your professional self with the icing and a cherry topping coming from your personal self. You can decide how much icing and cherries you want to add. When you have a professional brand people remember you, trust you, and believe you will be more likely to deliver value for them. You will be an influencer in the field of talent acquisition. In this episode #20 of Building a Modern Employer Brand I talk about professional branding and how it can help a person working in recruiting or talent acquisition in their work and career. ⏱24:13 min In this episode: ❓What is a recruiter / talent acquisition brand? ❓How can I benefit from a professional brand as a recruiting professional? 🤓 PREFER TO READ? 🔗 Check out the blog post at https://modernemployerbrand.com/podcast20 P.S I'm building a new Facebook Community for people like you inspired to learn how to Build a Modern Employer Brand (with me)! You are welcome to join it here: www.facebook.com/groups/modernemployerbranding Also, if you don't follow the Instagram handle of this podcast yet, please do. What you get is a weekly reminder and a short summary of the new episode. Plus from time to time, if I feel like I have something valuable to tell you, I'll pay a visit to the Stories. Find us here: https://www.instagram.com/hr_podcast/

Have you ever thought about how important words are for getting our messages across? Have you ever thought about how important the choice of words is to getting your reader to do what you want them to do? In this episode #19 of Building a Modern Employer Brand we are going to talk about words, more specifically about why choosing the right words really matter in your job post. If job posts are not your game, just imagine any other content in the place of a job post and think about how you word commercial your writing better to achieve your goals. I'm specifying "commercial/business goals", because when we write as a hobby, we tend to write to ourselves without goals really. But all the writing we do in our job must have this controlling idea we want to achieve with the text. ⏱ 15:07 min 🔗 Check out the blog post here: https://modernemployerbrand.com/podcast19/ In this episode: 👉 Reminding ourselves of the purpose of a job post 👉 5 goals a job post must deliver 👉 The 3 stages of a great job post I'm building a new Facebook Community for people like you inspired to learn how to Build a Modern Employer Brand (with me)! You are welcome to join it here: https://www.facebook.com/groups/modernemployerbranding The more the merrier! Do you want to connect with me? Find me on Linkedin: www.linkedin.com/in/susannarantanen/ Find me on Instagram: instagram.com/rantanensusanna/ Follow this podcast handle on Instagram: instagram.com/hr_podcast/ Follow me on Twitter: https://twitter.com/RantanenSusanna Learn more about my business: https://bit.ly/34osGtw

Content is a great way to position your company as an employer or as a a business in front of the audience you want and need. But there are some rules, tricks and tactics that apply when producing content your audience actually wants to consume and engage with. In this episode 18 of the Building a Modern Employer Brand -podcast, I talk about what makes content interesting for specific audiences. The tips and ideas I talk about I've learned from others as well as through my own content marketing experiences over the years. Remember, there is no content that will resonate and be relevant with every single person out there. So the more you understand about the people you want to reach, the more you learn about them, the more likely you are to produce content they want. At the end of this episode, I will share 10 ideas how to produce interesting content. In this episode: 💎 The four types of content people search and consume. 💎 How to know what content is relevant to your own audience? 💎 Why is it important to stop producing content on what the company needs and start producing content what matters to your audiences? 💎 10 tips how to create content your audience is likely to enjoy ⏱ 49:33 min 🔗 Check out the complimentary blog post at: https://modernemployerbrand.com/podcast18. There is more about this topic than in this podcast-episode. Please join me on Instagram! I'm building an audience and a modern employer branding community on this profile: https://www.instagram.com/hr_podcast/ I'd like to connect with like-minded!

I'm probably not alone when I say the strength your company culture is really tested during times like this. It is not that difficult to sail the calm seas. Our physical and mental strengths are really tested during the stormy waters. In this episode of Building a Modern Employer Brand -podcast, I'm going slightly off the plan and talk to you about the importance of building a strong company culture. Because, when the s-h-i-t hits the fan, you need your employees by your side fighting for your mutual goals. It seems, many organizations would like to make withdraws now, but never bothered to deposit in the strong culture bank. Over the recent weeks, as companies have had to lay off people permanently or temporarily (as we are able to here in Finland), I've read countless social media posts where people have been pinpointing organizations who seem to have over-promised and are now under-delivering. I of course talk about the values as the basis of your company culture. ⏱19:27 min 🔗 Read the complimentary blog post at: https://modernemployerbrand.com/podcast17/ Would you like to connect with me on socials? Find me on Linkedin: www.linkedin.com/in/susannarantanen/ Find me on Instagram: instagram.com/rantanensusanna/ instagram.com/hr_podcast/ Learn more about my business: https://bit.ly/34osGtw

Imagine yourself on a stage in front of a huge audience. You have no idea how you got there, but you know you have to keep this audience inspired and entertained. Otherwise you are footing the bill. What are you going to do? I bet you will find out what they want you to do! Yet, many organizations do employer branding without any idea who their actual audience is and what they are interested in. When it's not our own money, it is easy to just do whatever seems like fun for me. If we had to pay for the time we spend and the actions we take, I bet we would be more concerned about making it all worth our while. In this episode of Building a Modern Employer Brand -podcast I will continue last week's topic about talent audiences. But now we're going to move from talent audiences into talent segmentation. ⏱ 18.09 min 🔗 https;//modernemployerbrand.com/podcast16 In this episode: ❓What is talent segmentation? ❓How does it differ from talent audiences or target audiences? ❓Why is it useful in employer branding? ❓What is the value I or my business gets from talent segmentation in employer branding? 🔗 Download the PDF about talent segmentation in modern employer branding mentioned in this episode: https://palvelut.emine.fi/talentsegmentation_pdf Would you like to connect with me on socials? Find me on Linkedin: www.linkedin.com/in/susannarantanen/ Find me on Instagram: instagram.com/rantanensusanna/ instagram.com/hr_podcast/ Learn more about my business Employee Experience Agency Emine by visiting the website: https://bit.ly/34osGtw

What is a talent audience? How do I decide on our talent audiences? Why is it important to me to understand who our talent audiences are? In this episode of Building a Modern Employer Brand -podcast, we talk about talent audiences in talent marketing. Understanding and being specific about your target talent audiences is actually a pretty critical element and skill in any HR / talent marketing job. It is not irrelevant who you address your employer brand or recruiting messages to. Understand your talent audience behavior is also critical in order to have a desired outcome and impact with your talent marketing messages. ⏱ 30:09 min 🔗 Check out the blog post in the show notes article: https://modernemployerbrand.com/podcast15/ Episode content: ❓ What is a talent audience? 🔍 Keeping taps on talent insight 👥 The various talent audiences organizations have ❓ How the activeness / passiveness impacts our ability to deliver results in our talent marketing efforts? Do you like this podcast? Please give a rating, show some love and let me know whether I should continue with this podcast or not. Would you like to connect with me on socials? Find me on Linkedin: www.linkedin.com/in/susannarantanen/ Find me on Instagram: instagram.com/rantanensusanna/ instagram.com/hr_podcast/ Learn more about my business Employee Experience Agency Emine by visiting the website: emine.fi/briefly-in-english/ 🔗 https://modernemployerbrand.com/how-emine-became-one-of-the-top-10-employer-branding-agencies-in-europe/ Or just enjoy the Modern Employer Brand blog at: https://www.modernemployerbrand.com

HR marketing - to this extent - is a new competence area connecting HR and recruiting with marketing and communications departments. Internal communications and short term recruitment campaigns are not unfamiliar to us at HR. However, the talent marketing mix is so much more than just short term campaigns to push job posts out there and the one-way internal communications we are used to. In this episode of Building a Modern Employer Brand, I invite you to take a look inside the talent marketing box and see what all goes in there. We have so many more tools and tactics available for us today, and I feel the gate to a whole new exciting world of marcom opportunities has been opened in front of our eyes. Let's take a step in! ⏱ 14:57 min 🔗 Read about Marketing and communication in the HR role: https://modernemployerbrand.com/podcast14/ In this episode: 👉 Why the term "employer branding" needs a bit of a revamp 👉 Separating communication activities from marketing activities 👉 Understanding the difference between branding and marketing 👉 The new role of HR marketing (within business marketing) 🔗 How my company became one of the TOP 10 Employer Branding Agencies in Europe: https://modernemployerbrand.com/how-emine-became-one-of-the-top-10-employer-branding-agencies-in-europe/ This podcast is sponsored by my family business: https://emine.fi/briefly-in-english/

What is an employer value proposition and do we even need it anymore? I challenge this. Not because of what it could be but because of how most organizations abuse it. In this blog post and podcast-episode I talk about why I went ahead and challenged the holy employer value proposition (EVP). ⏱17:14 mins 🔗Check out the complimentary blog post on Modern Employer Brand blog at https://modernemployerbrand.com/podcast13/ Episode content: 📍What is an employer value proposition and do we still need them? 📍The three typical angles to employer branding I have experienced 📍Why employer value propositions lack effectiveness 📍Why talent content marketing can give you much better results than creating and marketing EVP-slogans Do you like this podcast? Let me know by connecting with me on socials: Find me on Linkedin: www.linkedin.com/in/susannarantanen/ Find me on Instagram: instagram.com/rantanensusanna/ instagram.com/hr_podcast/ Learn more about my business Employee Experience Agency Emine by visiting the website: https://emine.fi/briefly-in-english/ Or just enjoy the Modern Employer Brand blog at: https://modernemployerbrand.com