The Story-Driven Business podcast with Susanna Rantanen

In this episode of Building a Modern Employer Brand we'll talk content marketing! I love content marketing and it works so well also in employer branding! ⏱ 29:54 min 🔗 Read the complimentary blog post at: https://modernemployerbrand.com/content-marketing-in-employer-branding/ In this episode: 💎 What is content marketing? 💎 Why content marketing works so well in employer branding? 💎 How branding through content is available for all of us. 💎 What specifically is "talent content marketing"? 💎 Implementing the Candidate Journey in talent content marketing. 8️⃣ steps to get started! Do you like this podcast? Let me know by connecting with me on socials: Find me on Linkedin: https://www.linkedin.com/in/susannarantanen/ Find me on Instagram: instagram.com/rantanensusanna/ instagram.com/hr_podcast/ Learn more about my business Employee Experience Agency Emine by visiting the website: https://emine.fi/briefly-in-english/ Or just enjoy the Modern Employer Brand blog at: https://modernemployerbrand.com

In this episode of Building a Modern Employer Brand, we will talk about how to choose the right kind of HR strategy for your business needs. Your key choices are: 1. Recruitment marketing & communications' strategy 2. Employer awareness strategy 3. Employer branding strategy ⏱ 35:15 min 🔗 Read the complimentary blog post at: https://modernemployerbrand.com/choosing-the-right-hr-marketing-strategy/ Episode content: 💎 The three main strategic choices you have for HR marketing 💎Examples of types of employers & needs matched with the most likely strategy type 💎 Three types of objectives your marketing & communications can impact and influence 💎 Few key rules to help you decide 💎 What you cannot impact or change with any of these HR marketing strategies This podcast is sponsored by Employee Experience Agency Emine. We were recently recognized as one of the Top 10 Employer Branding Agencies in Europe by HR Tech Outlook. Learn more about us at: https://emine.fi/briefly-in-english/ Find the Modern Employer Brand Blog at: https://modernemployerbrand.com Follow this podcast on Instagram: https://www.instagram.com/hr_podcast/

In this episode of Building a Modern Employer Brand, I'm taking you through what is an employer branding strategy and what are the overall benefits of having a strategy in place. ⏱ 25:08 min 🔗 Find a complementary blog post at: http://modernemployerbrand.com/why-your-business-needs-an-employer-branding-strategy/ Connect with me on socials! Follow this podcast handle on Instagram: instagram.com/hr_podcast/ Follow me on Instagram: instagram.com/rantanensusanna/ Connect with me on LinkedIn: https://www.linkedin.com/in/susannarantanen/ Do you like this podcast? If so, please show your love with a 💗!

Do you have a marketing funnel for your employer brand? An HR marketing funnel gives you clarity over what actions to take and in which strategically chosen media and channels. If you recall, in episode 6 I spoke about the Candidate Journey of the Information Era. I drafted that journey for you to simplify what Building a Modern Employer Brand really is about. During the candidate journey, we do consistent and planned actions of marketing to invite and engage with our ideal talents until they are ready to apply for our jobs. Having a planned HR marketing funnel linked to this journey gives you better clarity and control over the media you use for your marketing actions. In this episode: 💎 What is an HR marketing funnel? 💎 What are the benefits of having one and sticking with it ⏱34:03 min 🔗 Read the complementary blog post at: 🎧 Listen to episode 6 about Candidate Journey: https://soundcloud.com/modernemployerbrand/podcast6 Connect with me on socials! Follow this podcast handle on Instagram: instagram.com/hr_podcast/ Follow me on Instagram: instagram.com/rantanensusanna/ Connect with me on LinkedIn: https://www.linkedin.com/in/susannarantanen/

I can barely remember the time when my only HR marketing tactics were a job post on Monster with a fancy header image, some banner advertising in the form of skyscrapers and roll-ups at a recruitment event. Today, HR marketing practitioners are fortunate to have a multitude of means to support our needs to hire, grow employer awareness and build employer brands. In this episode 8 of the Building a Modern Employer Brand -podcast, we'll be talking about the three key HR marketing tactics, their key differences, and their audiences. 💎 Recruitment marketing 💎 Employer awareness marketing 💎 Employer branding ⏱ 19:44 🤓 Read the complementary blog post at http://modernemployerbrand.com/the-three-types-of-hr-marketing/ Do you already follow this podcast and me on Instagram? https://www.instagram.com/rantanensusanna/ https://www.instagram.com/hr_podcast/ Connect with me on LinkedIn (and let me know if you are a listener). https://www.linkedin.com/in/susannarantanen/ Connect with me on LinkedIn (and let me know if you are a listener). https://www.linkedin.com/in/susannarantanen/

In this episode of Building a Modern Employer Brand, Susanna talks to you about HR content marketing as a format to use in building The Modern Employer Brand and executing your Modern Employer Brand Strategy. ⏱ 16:28 min In this episode: 💎 How to actually build the modern employer brand? 💎 What is content marketing? 💎 What is HR content marketing, and specifically in the context of employer branding? 💎 What type of content passive job seekers tend to look for? Let's get connected on LinkedIn! https://www.linkedin.com/in/susannarantanen/ Join the new Building a Modern Employer Brand -group on Facebook: https://www.facebook.com/groups/modernemployerbranding/ Follow us on Instagram: Susanna: https://www.instagram.com/rantanensusanna/ This podcast: https://www.instagram.com/hr_podcast/

In this episode of Building a Modern Employer Brand, I will introduce you the Candidate Journey of the Information Era I've mapped out for us HR-marketers. This Candidate Journey is meant to shift our focus from short term campaign -mindset towards building a continuous dialogue with our ideal talent audiences. ⏱31:02 min In this episode: 💡How to shift from the traditional project orientation in HR 💡What is and how to use the Candidate Journey of the Information Era 💡The four phases of the Candidate Journey explained 💡How the Candidate Journey impacts our HR marketing decisions and actions 🔗 Read to complementary blog post at: https://www.modernemployerbrand.com/podcast6 and see how the Candidate Journey looks like. Follow this podcast handle on Instagram: https://www.instagram.com/hr_podcast/ Follow me on Instagram: https://www.instagram.com/rantanensusanna/ Connect with me on LinkedIn: https://www.linkedin.com/in/susannarantanen/ The Building of a Modern Employer Brand -podcast is sponsored by Employee Experience Agency Emine https://emine.fi/briefly-in-english/

In this episode of Building a Modern Employer Brand -podcast, I'm going to introduce you the key elements of the modern employer branding method I have developed. Episode length: 36:30 min Episode #3 content: 💎 Key elements of the Modern Employer Branding Method 💎 Brief look into how marketing has changed 💎 The difference is in the objective of the employer branding work 💎 How the Candidate Journey connects with the method 💎 What you need to successfully start modern employer branding 💎 What will success look like when you commit into consistent modern employer branding Follow me on Instagram: @rantanensusanna @hr_podcast