The Story-Driven Business podcast with Susanna Rantanen

Does your company use Instagram for employer branding? Or maybe you have tried but ended up getting very little value out of Instagram? Instagram can be an extremely good social media for employer branding especially, but you can also use it successfully as your platform to engage and help your job applicants in your recruitment processes. If you have used Instagram only for occasional job advertising, you probably have not found that much success. Especially, if your company does not have an attractive brand in your target talent market. In this episode of the Building a Modern Employer Brand -podcast, I talk about Instagram as a social media platform for talent marketing. Talent marketing covers both recruitment marketing and employer branding. 💎 The key characteristics of Instagram in 2021 and forward. 💎 6 basics to get right to empower your company Instagram for talent marketing. ⏱ 35:15 min 🔗 https://bit.ly/3nI628R As you probably are on Instagram, follow my @talentmarketingpro -profile! Otherwise, you'll miss out on my free talent marketing tips and opportunities to expand your talent marketing acumen all for free! Have you signed up on the "Notify me when you launch" list for Talent Marketing School yet? The doors are actually open already, but I want to add one more course before we officially launch. Check out Talent Marketing School: https://bit.ly/337hsd3 (link to site) Go here to sign up: https://bit.ly/3rQ8CKy (notify me list)

Companies hiring a lot dream about their own talent pool. The kind of a pool where you can just reach out to a qualified, great talent whenever you have a hiring need. And these talents are ready to jobs with you. This will save up the company's time and not to mention money. A beautiful dream, isn't it? It doesn't have to be a dream, it can become a reality. But if you want something truly valuable, you need to work to get it, right? Otherwise, it's just another outdated CV bank where those talents have not committed to your company more than to any other. An active talent pool is more of a community instead of a pool. If you want your prospects to convert into warm leads for your recruitment funnel they need to be nurtured, kept interested and warm. Because there is much more potential to achieve such a talent pool outside your recruitment system, you need someone to take ownership of this goal. In this episode of Building a Modern Employer Brand -podcast, I'll introduce the second role in the modern, Magnetic Talent Marketing Team, the Talent Community & Social Media Manager. ⏱ 46:15 min 🔗 https://bit.ly/32FVXjm 📘 Learn more about this role and the other 5 roles in the modern, Magnetic Talent Marketing Team in this free eBook: https://bit.ly/3g0fy5z 💟 If you are on Instagram, follow my @talentmarketingpro -profile because you don't want to miss out on my free talent marketing tips and opportunities to expand your talent marketing acumen all for free! TAKE OWNERSHIP OF YOUR TALENT MARKETING CAREER!  GET YOURSELF ON A REGULAR LEARNING TRACK AT TALENT MARKETING SCHOOL! ✍🏻 Sign up on the "Notify me when you launch" list for Talent Marketing School. We are opening the doors soon! Go here to sign up: https://bit.ly/3rQ8CKy

In this episode of the Building a Modern Employer Brand -podcast, I'll introduce how to use my Candidate Journey of the Information Era© tool as a basis for transitioning from the short span recruitment focus to the long term employer branding focus. In this episode: 💡 Simple reasons we actually are so recruitment/sales-minded in HR. 💡 What is the Candidate Journey of the Information Era©? 💡 Understanding the differences between recruitment objectives and employer branding objectives. 💡How our CJIE-framework guides you as a tool. ⏱ 47:17 min 🔗 https://bit.ly/3svHPUg If you are on Instagram, follow my @talentmarketingpro -profile because you don't want to miss out on my free talent marketing tips and opportunities to expand your talent marketing acumen all for free! Have you signed up on the "Notify me when you launch" list for Talent Marketing School yet? We are opening the doors very soon! Go here to sign up: https://bit.ly/3rQ8CKy

What is employer brand management? Is it a task or is it an actual role in an employer branding team? BOTH! In this episode of the Building a Modern Employer Brand -podcast, we'll talk about the employer brand team leader's role. This is the role that comes with the title of an Employer or Talent Brand Manager. If you aspire to a job as an Employer Brand Manager or you already have that job, check out this episode and definitely download the free eBook too! Together they make a pretty comprehensive yet short and sassy account of what modern employer brand management is and what all you are able to learn in this role ⏱ 17:29 min Link to free eBook covering ALL modern talent marketing team roles, including that of the employer brand manager's. 📘 https://bit.ly/3g0fy5z Learn more about employer brand management: 🔗 https://bit.ly/2QbW2Ip If you are on Instagram, follow my @talentmarketingpro -profile because you don't want to miss out on my free talent marketing tips and opportunities to expand your talent marketing acumen all for free! Have you signed up on the "Notify me when you launch" list for Talent Marketing School yet? Go here to sign up: https://bit.ly/3rQ8CKy

Do you feel like something is up with social media constantly these days? I do too. In this episode of the Building a Modern Employer Brand podcast I share my observations on social media changes in connection with employer branding. What is different to the "official changes" that took place a few years ago, these are more like consequences to the movements of the tectonic plates. 🔎 Changes in the former power positions. 🔎 A Newcomer consuming our bandwidth. 🔎 One remaining the best social media for employer branding specifically. ⏱ 27:05 min Learn more: 🔗 https://bit.ly/39NMtq9 If you are on Instagram, follow my @talentmarketingpro -profile because you don't want to miss out on my free talent marketing tips and opportunities to expand your talent marketing acumen all for free! 📢 Have you signed up on the "Notify me when you launch" list for Talent Marketing School yet? Go here to sign up: https://bit.ly/3rQ8CKy P.S If you already signed up on the earlier waitlist with a discount code, stay there. You'll get your discount code when we launch soon.

In this episode of the Building a Modern Employer Brand -podcast, I decode the unconscious and conscious journey taking place in a talent's mind when they become ready and open for new opportunities on the job market. Understanding this often times a lengthy journey offers multiple touchpoints for you as an employer to invite your ideal talents into a Candidate Journey of the Information Era© with your company and build A Magnetic Employer Brand© ⏱ 27:39 min Definitely recommend checking out the complimentary blog post for this episode! 🔗 https://bit.ly/3weiill Hey, are we hooked yet on LinkedIn or Instagram? Connect with me on LinkedIn: https://www.linkedin.com/in/susannarantanen/ Follow us on Instagram: https://www.instagram.com/talentmarketingpro/ https://www.instagram.com/hr_podcast/

Every company has what I call the employer brand product. It is not the job you hire for. It is the experience a talent gets into when they start a career in your company. This product is the product you need to build your employer brand for. This is what sets your business apart from all other businesses. When you hire for whatever role, the experience of taking that role, working in that role and delivering the value and the results in that role every day form a unique experience unlike in any other company. Even if they had the same roles. When you hire, you should promote less the title and much more the unique product coming with the title. That product is the Unique Employee Experiences people can only get if they work in your company. In this episode of the Building a Modern Employer Brand -podcast, I'm going to introduce you to this product, the product called Unique Employee Experiences in your company. ⏱ 16:55 min If you enjoy the episode, check out the blog post for more info on the topic: 🔗 https://bit.ly/3lC5q3L Opt-in to download a free PDF presenting The Four Types of Experiences Building a Modern Employer Brand": 📥 https://bit.ly/3cb28kE Are we hooked yet on LinkedIn or Instagram? Connect with me on LinkedIn: https://www.linkedin.com/in/susannarantanen/ Follow us on Instagram: https://www.instagram.com/talentmarketingpro/ https://www.instagram.com/hr_podcast/

Starting a recruitment process is not hard. Getting applications meeting our expectations is hard. There are three specific reasons leading to the failure of getting the talents you want to participate in your recruitment process. ❌ Not knowing how to profile the hiring need correctly. ❌ Recruitment messaging is not making sense to the applicant. ❌ Promoting the wrong offer. In this episode of the Building a Modern Employer Brand podcast, I explain these three key reasons. Don't forget to check out the complimentary blog post in which I talk about how to put a stop to this failure to win over the applicants you need and probably deserve too. ⏱ 18:21 min 🔗 https://bit.ly/3cyhGOp Are we hooked yet on LinkedIn or Instagram? Connect with me on LinkedIn: https://www.linkedin.com/in/susannarantanen/ Follow us on Instagram: https://www.instagram.com/talentmarketingpro/ https://www.instagram.com/hr_podcast/

Do you know what a work-to-life riddle is? Well, I'm going to tell you in this episode of the Building a Modern Employer Brand -podcast. Work-to-life riddles are the specific reasons why talents activate on the job market and start looking for suitable ways to solve their key work-to-life riddle. Often times as employers and recruiters we forget talents are not changing jobs because we have a need to hire. Talents start to look for a career change when something - a work-to-life riddle becomes so pressing the risk of changing to an unknown no longer seem a hassle or something stressful. ⏱ 25:15 min 🔗 https://bit.ly/3v3ctXq Are we hooked yet on LinkedIn or Instagram? Connect with me on LinkedIn: https://www.linkedin.com/in/susannarantanen/ Follow us on Instagram: https://www.instagram.com/talentmarketingpro/ https://www.instagram.com/hr_podcast/

Modern talent marketing is so much more than creating recruitment videos, writing compelling job posts and participating in career fairs. In this episode of the Building a Modern Employer Brand podcast, I introduce the six primary talent marketer roles making up a Modern Employer Brand Team! If you go to the blog post linked below, you can also find a link to a light-hearted quiz to test which Talent Marketer you are. When you take the quiz, you are able to opt-in to an 18-page eBook I wrote in which you can learn about all the six roles! If talent marketing is your career passion, you should definitely take the quiz and then opt-in to this eBook. ⏱ 26:28 min 🔗 https://bit.ly/3uH0EpF // Susanna P.S When you take the quiz, share with me which role you got and what do you think about it! Instagram: @talentmarketingpro @hr_podcast On Linkedin: https://www.linkedin.com/in/susannarantanen/