The Story-Driven Business podcast with Susanna Rantanen

Ever wondered if a talent marketing career could be your calling? 🤔✨ Join us in the latest episode of the "Building the Modern Employer Brand" podcast, where we dive deep into the world of employer branding and recruitment marketing. 🌟 Meet our guest, Claudia Nolan, a seasoned talent marketing pro with an impressive journey. Over the past seven years, Claudia has worked her magic for top employers like Accenture, Just Eat Takeaway, and Workday. 🚀 But here's the real twist: Claudia was inspired by this very podcast! 🙌 They reached out on LinkedIn to share how our episodes ignited their career journey. 📈 And guess what? We invited Claudia to chat with us, and we're sharing their insights with YOU! 🎧 Discover how Claudia's career evolved from growth marketing to employee engagement and then to the fascinating world of employer branding. 🌐✨ Ready to supercharge your own career? Tune in now and be inspired! 🔥 Don't miss this opportunity to gain valuable insights from Claudia's journey. 🌠 Hit that play button and start building your own path in talent marketing and employer branding. 🎯 ** Connect with me on: LinkedIn: https://www.linkedin.com/in/susannarantanen/ Instagram: https://www.instagram.com/rantanensusanna/ TikTok: https://www.tiktok.com/@rantanensusanna Facebook: https://www.facebook.com/susanna.rantanen Connect with my guest Claudia Nolan: https://www.linkedin.com/in/claudianolan/ ** Find the podcast blog here: https://modernemployerbrand.com/podcast152 ** Want to learn more about career opportunities and roles in Talent Marketing? Download my eBook here: https://landing.mailerlite.com/webforms/landing/n2d9l9

In this storytelling podcast episode of the Building a Modern Employer Brand podcast, I'm sharing a love of mine: the art of storytelling and how to use it in your employer branding content. ✨ Storytelling can help employers create content that is both compelling and memorable, allowing them to engage with their target audience in a meaningful way. ✨ When done correctly, storytelling can help employers differentiate themselves from their competition and better communicate the value they bring to potential current and future employees. This will significantly help you to grow your employer pulling power and improve retention. If you are new to this podcast, my name is Susanna Rantanen and I am a seasoned strategic employer branding expert, executive-level advisor and content & social media marketing coach for professionals struggling with winning and keeping the talents a business needs to succeed. ** Connect with me on: LinkedIn: https://www.linkedin.com/in/susannarantanen/ Instagram: https://www.instagram.com/rantanensusanna/ TikTok: https://www.tiktok.com/@rantanensusanna Facebook: https://www.facebook.com/susanna.rantanen ** Find the podcast blog here: https://modernemployerbrand.com ** Subscribe to my Weekly Email and get exclusive tips supporting the weekly topic not available anywhere else. https://landing.mailerlite.com/webforms/landing/o4g1m0

In this episode of the "Building a Modern Employer Brand" podcast, we're diving deep into the world of employer branding for modern leaders. If you're a business leader or an HR Business Partner struggling to find and retain top talent, this is a must-listen! You'll find what are the three key strategies helping you to overcome your struggles with finding and retaining talents. We'll also share not one, but three tips how you, as a modern leader, can empower your HR business partners deliver better ROI from recruitment marketing and employer branding. 🎧 Listen to this episode and subscribe to "Building a Modern Employer Brand" on your favorite podcast platform. Don't forget to rate and share if you love what you hear! 🌟 Connect with me on: LinkedIn: https://www.linkedin.com/in/susannarantanen/ Instagram: https://www.instagram.com/rantanensusanna/ TikTok: https://www.tiktok.com/@rantanensusanna Facebook: https://www.facebook.com/susanna.rantanen

Ever find yourself struggling to secure a seat at the table as an HR professional? The challenges are real, but the solutions are within reach. Discover the secrets to becoming an invaluable advisor to your CEO in this enlightening episode on Building the Modern Employer Brand podcast with our guest, Tammy Alvarez, CEO and founder of Career Winners Circle and a former Wall Street C-level executive. Tammy and I bring you insights to bridge that gap in getting your voice heard. Unlock the potential of HR and become an indispensable advisor to your organisation's leadership. 🔗 https://rb.gy/6mnfm

📈 Feeling lost in the data forest when it comes to employer branding and recruitment marketing? 🌲 Let's be your compass! In our latest podcast episode on Building a Modern Employer Brand, Susanna Rantanen explores the power of data analytics in employer branding and recruitment marketing. Learn how to set specific goals, measure success, and navigate your way to a stronger employer brand and better recruitment campaign results! 🗺️ Dive into the world of data-driven branding with us here at Employer Branding Agency Emine! 🌟 Find the text version here: 🔗 https://bit.ly/3Poqzia Subscribe to Susanna's Weekly Email on Building the Modern Employer Brand for exclusive insights and updates about the upcoming book: https://bit.ly/44pdABi

🤔 Have you ever wondered: "How can we achieve a truly relevant employer brand that resonates with our target audience?" Well, wonder no more! This episode starts by addressing this critical question, which sets the foundation for all employer brand development. In this episode of the "Building a Modern Employer Brand" podcast, I'm thrilled to share some game-changing insights with you. 💡 Join me as I unveil the power of the Magnetic Employer Branding Method™️. 🌌 The core principle behind this method is simple yet revolutionary: "It's not about you, it's about them." I'll walk you through the difference between modern employer branding that captivates and converts, and the traditional approach that falls flat. 🔥 Get ready to rethink your approach to employer branding and discover how to truly connect with your audience. Remember, it's not about you; it's about them. Let's embark on a journey that transforms how you connect with your target talents and create an employer brand that's truly magnetic! 🚀🌈 Find additional notes and links for this episode on the blog: 🔗 https://bit.ly/45PjeNY ** Subscribe to my Weekly Email on Building the Modern Employer Brand for exclusive insights and updates about the upcoming book: https://bit.ly/44pdABi

Building an inspiring career and being a great manager is an appealing combo, yet complex to figure our and sustain! Add raising a family and financial security into this equation, and it gets even more complex! Maybe you are at an intersection of life, figuring out if your current way of life fulfils you and gives you joy or whether there is something that needs changing. The older we get, the more clearly we can see what makes us happy and what doesn't. But what if we were able to understand our needs, desires, strengths and weaknesses better already in our 20s and 30sand reaching your dream life way before your middle age? My guest Suzy Welch has created a methodology called Becoming You, and today she shares with us her key thoughts and ideas on figuring out life, career and being a great boss. Find additional notes and links for this episode on the blog: https://bit.ly/45tTW8g Watch this episode on YouTube: https://youtu.be/CDNvkPc5eDk

In today's Building a Modern Employer Brand podcast episode, you learn about social recruiting which is different to recruiting on social media. And, you'll also learn why it's time to move from simply recruiting on social media to social recruiting. My name is Susanna Rantanen, and my employer branding agency Emine has been recognised as one of the Top 10 European Employer Branding Agencies. We work with HR, talent acquisition, marketing and communications and hiring managers to apply content, social media marketing and persuasive communication to convince and convert talents to choose your company over and over again. Find me at https://www.rantanensusanna.com for more information. Did you want to read this audio recording as show notes? Go to: bit.ly/42euMbz ************** 📩 Subscribe to my weekly email and stop missing out on my free, exclusive expertise tip or advice each week on the topic of the episode: https://bit.ly/33XoaCM ************** 💟 Find me @‌rantanensusanna on Instagram, YouTube, and Tiktok for branding, marketing and communications tips and content for the HR Industry!

Corporate employer brand influencers, internal employer brand influencers and talent ambassadors. They all mean the same thing, and we all want to collaborate with them for the same reason: getting business advantage from employees who are actively engaging, networking and creating content on their social media. In today's Building a Modern Employer Brand podcast episode, we will discuss how you can work with your internal influencers to build a strong employer brand that attracts and retains talent. If you want a written version of this episode, find the show notes page here: 🔗 https://bit.ly/42TkDSC ************** 📩 Subscribe to my weekly email and stop missing out on my free, exclusive expertise tip or advice each week on the topic of the episode: https://bit.ly/33XoaCM ************** 💟 Find me @‌rantanensusanna on Instagram, YouTube, and Tiktok for branding, marketing and communications tips and content for the HR Industry!

Copywriting is one of the most important marketing tools to connect with your target audience and convert them into customers, such as job seekers, candidates and future employees. However, the process of creating effective copy can be time-consuming and requires a lot of effort. As technology continues to evolve, marketing AI has become an indispensable tool for copywriters. In today's Building a Modern Employer Brand podcast episode, we'll explore how AI technology is revolutionizing copywriting and how it can help you to create better and more effective copy. Don't forget to go to the show notes page to get the access to all the extra resources I provided with this episode. 🔗 https://bit.ly/3W69Dz0 ************** 📩 Subscribe to my weekly email and stop missing out on my free, exclusive expertise tip or advice each week on the topic of the episode: https://bit.ly/33XoaCM ************** 💟 Find me @‌rantanensusanna on Instagram, YouTube, and Tiktok for branding, marketing and communications tips and content for the HR Industry!