The Story of a Brand Show

In this first part of this Feature, we hear from Ed Tattersall, Marketing Lead for North America for the Woolroom, the world's premium wool bedding manufacturer. The Woolroom specializes in paying farmers livable wages for the wool and then creating wonderful products from it. They want to re-educate people about how great wool really is as a material. The wool from their company is organic, ethically sourced, and eco-friendly. All of their wool is processed in the UK, and they care about quality. This company has been in the Dawson family for 150 years. They take a lot of pride in the products they create. The Woolroom wants to shift the market towards wool, a miracle fiber that is hypoallergenic, temperature regulating, biodegradable, sustainable, and extremely comfortable. In Part 1, we hear about the power of wool, the clean-conscience way The Woolroom runs the company, and its brand's history.   Join us while Ramon Vela interviews Ed in this episode and listen to him share the inside story of a brand. For more on Woolroom, visit: https://www.thewoolroom.com/us/ Visit our advertisers:   CartText - https://carttext.com/  Attn Agency - https://www.attnagency.com/

In the second part of this Feature, Sara and Ben Jensen, Co-CEOs and Co-Founders of Hugh & Grace talk about unity in a company. They urge entrepreneurial listeners to get ready for stress and uncertainty as their company grows, and how important it is to be united with your partner.

They say that growing a company is just like parenting a child together. They talk about how cracked skin turned into an emergency room visit. With healthy skin this could be avoided, and that further inspired the birth of Hugh & Grace. They outline the early hustle for their brand and different people’s reluctance to pick up their product. Since Sara and Ben were parenting their company, they were patient and determined and it led to their ultimate success. In part 2, we learn how to parent a company, the difficulties in the beginning, and fighting through the oversaturation of the skincare market.

  Join us while Ramon Vela interviews Sara and Ben and listen to them share the inside story of a brand. For more on Hugh & Grace, visit: https://hughandgrace.com/ Klaviyo -  https://www.klaviyo.com/ Retention Science - RetentionScience.com/SOB

In the first part of this Feature, we interview the wife and husband team, Sara and Ben Jensen, Co-CEOs and Co-Founders of Hugh & Grace. Hugh & Grace is the first skincare company that uses natural products to address hormone disruption.

Sara and Ben have been married for 18 years. They spent most of that time unsuccessfully trying to get pregnant before they were diagnosed with unexplained infertility. Through this course, they learned about hormone-disrupting chemicals and how prevalent they are in products we use every day. That’s how the brand started. Not with a product, but with a problem. Sara dives into the emotional implications of infertility. She spends a lot of her time helping other women who are struggling with the same problem. In Part 1, we hear how Hugh & Grace started, their mission, and the impact of infertility in the co-founders’ lives.

  Join us while Ramon Vela interviews Sara and Ben and listen to them share the inside story of a brand. For more on Hugh & Grace, visit: https://hughandgrace.com/ Klaviyo -  https://www.klaviyo.com/ Retention Science - RetentionScience.com/SOB

In the second part of this Feature, we interview Scott Sensenbrenner, CEO of Enzymedica. Enzymedica is the leading brand in natural digestive health and one of the top innovators of natural wellness.    Enzymedica acts as a total game-changer in the world of natural digestive supplements. Scott breaks down the Human Microbiome and how it affects our overall health. Scott also breaks down products based on symptoms, diet, or health goals.   In part 2, Scott discusses What is the Human Microbiome, Why our bodies are like swimming pools, How digestion is linked to our immune systems and why better digestion helps you stay immune, How digestion affects brain health, The Digestion 360 Quiz, How cleansing helps you, In general, how to keep healthy digestion, and much more.   Join us while Ramon Vela interviews Scott, and listen to him, share the inside story of a brand. For more on Enzymedica, please visit: https://enzymedica.com/ Klaviyo -  https://www.klaviyo.com/ Retention Science - RetentionScience.com/SOB

In the first part of this Feature, we interview Scott Sensenbrenner, CEO of Enzymedica. Enzymedica is the leading brand in natural digestive health and one of the top innovators of natural wellness.    One of the most important qualities that separate Enzymedica from the rest is their attention to quality sourced ingredients that don’t include the average artificial ones. On top of that, they’re efficient, sustainable, and easy to use for any reason.   Throughout the episode, we learn just how impactful our digestion system could be daily. Whether it’s giving into those late-night cravings and overeating or a mere lactose intolerant reaction, Enzymedica provides an easy but effective solution. Just in time for the holidays, listen in as Scott breaks down just how game-changing Enzymedica could be.    In part 1, Scott discusses Enzymedica and what it is; Going through the different products that Enzymedica offers; Improving the digestive system; The positive effects of using Enzymedica; Talking about Enzymedica’s impact on non-profit organizations; The mission of Enzymedica, and much more.   Join us while Ramon Vela interviews Scott, and listen to him, share the inside story of a brand. For more on Enzymedica, please visit: https://enzymedica.com/ Klaviyo -  https://www.klaviyo.com/ Retention Science - RetentionScience.com/SOB

In the second part of this Feature, Kimberly Smith, Founder & CEO of The United States of Camo, talks about her early career on Wall Street. She says that this hardened her and prepared her to start her own company. She tells us that it’s important to know your company’s numbers for everything before expanding or starting something new. She discusses how she made sure veterans weren’t ignored during the BLM protests. Kim explains that her purpose in life is to help people who need it. Kim also talks about how important it is to talk with the customer. She gets a lot of feedback from her customers, and it helps her steer the brand. In part 2, we hear the inspiration behind some of her pieces, her driving factors, and how she uses her product to help people across the country.   Join us while Ramon Vela interviews Kimberly and listen to her share the inside story of a brand. For more on The United States of Camo, visit: https://unitedstatesofcamo.com/ Retention Science - RetentionScience.com/SOB

In the first part of this Feature, we interview Kimberly Smith, Founder & CEO of The United States of Camo.  The United States of Camo is a contemporary spin on traditional golf wear for men. They put 10% of every sale towards benefitting American Veterans and their families. Kim never saw herself as someone who would get into the fashion industry. Her father grew up very poor and later served in the military for 35 years and became a doctor. She recalls his heroic career and sites him, her uncle, and fellow war heroes as major influences for the brand. After visiting her uncle’s grave, Kim started talking to more veterans and understanding their struggles with returning to normal life. She realized her mission is to help these heroes. In Part 1, we hear about Kim’s father, how the brand started, and Kim’s mission.   Join us while Ramon Vela interviews Kimberly and listen to her share the inside story of a brand. For more on The United States of Camo, visit: https://unitedstatesofcamo.com/ Retention Science - RetentionScience.com/SOB

In this second part of this Feature, we continue the conversation with Jon Bostock, Founder of Truman's. Jon is an entrepreneurial veteran. From his time at G.E to Big Ass Fans to Truman’s, his journey is definitely one to study.    Although with such a veteran at the wheel, Truman’s cleaning company breaks all boundaries as their tagline mentions, it truly is the “coolest cleaning company on the internet.”    Along with an extensive focus on chemicals, Truman's supply and packaging goes beyond the traditional spray bottle. Truman’s customer experience consists of personality, sustainability, and efficiency. Listen in as Jon goes through what it means to break boundaries and truly be solutions-oriented.  In Part 1, Jon discusses Creating efficiency at the foundation of the company; Building a personalized cleaning brand; Defying automation; “Cheap doesn’t not equal quality”; What it means to go the extra mile at Truman’s; and Advice for future entrepreneurs.   Join us while Ramon Vela interviews Jon in this episode and listen to him share the inside story of a brand. For more on Truman's visit: https://www.trumans.com/ Visit our advertisers:   CartText - https://carttext.com/  Retention Science - RetentionScience.com/SOB

In this first part of this Feature, we hear from Jon Bostock, Founder of Truman's, about making the Big Step. Jon tells us about his journey, making that leap into the economic unknown.   As Jon comments, when it comes to following through with ideas, personal goals, finding the confidence to leave the comfortability of a stable desk job, “we talk ourselves out more than we talk ourselves in.”    With Jon’s insight, today we’re learning to do just that; talk ourselves into making the big step to leave corporate America. The big step isn’t always safe, there aren’t always huge payouts, and it is rarely easy, but the ability to produce value in doing something you love is always worth it.    Whether you’ve kept it in the back of your mind or at the forefront of debate, Jon is here to help you break the routine, the normalcy, to go beyond all dreams of success.  In part 1, Jon discusses His start at General Electric; Building the confidence to leave corporate America; Giving into innovation; Finding freedom and reflecting on your career; COVID advice for future entrepreneurs; Discussing Jon’s book The Elephant Dilemma: Break Free and Reimagine Your Future at Work.      Join us while Ramon Vela interviews Jon in this episode and listen to him share the inside story of a brand. For more on Truman's visit: https://www.trumans.com/ Visit our advertisers:   CartText - https://carttext.com/  Retention Science - RetentionScience.com/SOB

In the second part of this Feature, Shaz Rajashekar and Kiku Chaudhuri, Co-Founders of Shaz & Kiks, talk about their different products and the natural elements that go into them. They teach us about how our hair's root is the most important part of keeping healthy and how their products do that. They made sure to do extensive research before making any decisions or launching any new products. Shaz and Kiku make sure that they have the science to back up their mission. They later speak about the future of the company and the different products that they want to release. Their illustrator and designer are based in Mumbai and deliver traditional work for Shaz and Kiks. In part 2, we learn more about how the products work, what products are currently offered, and the company's future.   Join us while Ramon Vela interviews Shaz & Kiku and listen to them share the inside story of a brand. For more on Shaz & Kiks, visit: https://www.shazandkiks.com/ Klaviyo -  https://www.klaviyo.com/ Retention Science - RetentionScience.com/SOB