The Story of a Brand Show

In the first part of this Feature, we interview Lindsey Andrews, Co-founder and CEO of Minibar Delivery.  Minibar Delivery is the go-to app for having beers, wines, and liquors delivered straight to your front door.    It’s become increasingly popular with the recent pandemic to have almost anything delivered to your home, whether it’s food, Amazon orders, or dry cleaning.    With Minibar Delivery, Lindsey created an e-commerce market for the local mom and pop liquor stores to join that trend. Wherever you may be sheltering at home, you could have your favorite beers or wines delivered while maintaining a safe distance. In Part 1, Lindsey discusses What Minibar Delivery is; COVID Impacts on a delivery company; Creating the Minibar Delivery brand; Helping mom and pop shops go into the digital age; Working with local guidelines to deliver safely; Being a role model for your daughter; and much more.   Join us while Ramon Vela interviews Lindsey on The Story of a Brand and listen to him share the inside story of a brand. For more on Minibar Delivery, visit: https://minibardelivery.com/ *    This episode and our entire podcast are brought to you by ATTN Agency. ATTN Agency is a full-funnel growth and performance digital marketing agency with proven strategies to scale and optimize direct to consumer brands through tactical media buying, data-driven analysis, and unrivaled creative services.   If you are looking back on this year wondering what went wrong, or what could have gone better, or if you need to start putting together your game plan for 2021, I have one piece of advice; you need to talk to the strategists at ATTN Agency. I’ve interviewed several of their clients, and I can say that they are the best in the business. ATTN represents some of the fastest-growing direct to consumer brands, delivering month over month results. Go to https://www.attnagency.com/storyofabrand/ for a comprehensive, no-obligation, 14 point audit of your social, search, shopping, email, and SMS channels.   *   MuteSix -  http://mutesix.com/storyofabrand

In the second part of this Feature, James Dodkin, VP of Marketing of FORLOH, which stands for “For Love of Hunting.” FORLOH is a premium hunting apparel brand that utilizes the latest technology to give its customers the best hunting experience possible. 

  Dodkin mentions the numerous amounts of technology that goes into creating FORLOH.    For example, the technology that comes from “the automotive industry” like GM for their resistant knee pads or how the “Tri-Star certified NASA technology” inspires the fabric's complex insulation system.    In Part 1, James delves into the details of FORLOH; Discussing tech and how it impacts the product; Using the “Outdoor Perspective” when designing; The importance of researching for your market; Talking about brand perspective; The future of FORLOH and the future of hunters.   ; and more.  Join us while Ramon Vela interviews James for The Story of a Brand, and listen to them share the inside story. For more on Forloh, visit: https://forloh.com/ * This episode and our entire podcast are brought to you by ATTN Agency.  ATTN Agency is a full-funnel growth and performance digital marketing agency with proven strategies to scale and optimize direct to consumer brands through tactical media buying, data-driven analysis, and unrivaled creative services. If you are looking back on this year wondering what went wrong or what could have gone better, or if you're starting to put together your game plan for 2021, I have one piece of advice; you need to talk to the strategists at ATTN Agency. I’ve interviewed several of their clients, and I can say that they are the best in the business. ATTN represents some of the fastest-growing direct to consumer brands, delivering month over month results. Go to https://www.attnagency.com/storyofabrand/ for a comprehensive, no-obligation, 14 point audit of your social, search, shopping, email, and SMS channels. * This episode is also brought to you by Klaviyo - https://www.klaviyo.com/

In the first part of this Feature, we interview James Dodkin, VP of Marketing of FORLOH, which stands for “For Love of Hunting.” 

  FORLOH was created for adventurous spirits who enjoy taking a moment to be completely involved in nature. For those who love to take a step back from the “Get Up and Go” mentality of supermarkets, hunting provides an alternative solution to the harm of cattle farming while providing the sense of self that comes with understanding exactly where your food is coming from.   Not only does FORLOH empathize and support this sense of self, but it provides the quality tech and apparel for those who not only love to eat locally but shop locally as all of FORLOH manufacturing takes place right here in the United States.    FORLOH continuously works to break boundaries in both the hunting and apparel industries.  In Part 1, we hear about FORLOH and what it is; Discussing potential controversies and connotations; Best ways to market a brand with a polarized idea; Discussing the pros and cons of having a polarized idea; Talking about popular culture and trends in food; Finding your focus group; What it means to manufacture in the US; and more.  Join us while Ramon Vela interviews James for The Story of a Brand, and listen to them share the inside story. For more on Forloh, visit: https://forloh.com/ * This episode and our entire podcast are brought to you by ATTN Agency.  ATTN Agency is a full-funnel growth and performance digital marketing agency with proven strategies to scale and optimize direct to consumer brands through tactical media buying, data-driven analysis, and unrivaled creative services. If you are looking back on this year wondering what went wrong or what could have gone better, or if you're starting to put together your game plan for 2021, I have one piece of advice; you need to talk to the strategists at ATTN Agency. I’ve interviewed several of their clients, and I can say that they are the best in the business. ATTN represents some of the fastest-growing direct to consumer brands, delivering month over month results. Go to https://www.attnagency.com/storyofabrand/ for a comprehensive, no-obligation, 14 point audit of your social, search, shopping, email, and SMS channels. * This episode is also brought to you by Klaviyo - https://www.klaviyo.com/

In this second part of this Feature, Kate Weiler, Co-Founder of Drink Simple, continues to break down the journey of creating Drink Simple. 

  From Drink Simple, co-founder Kate Weiler tells us about her health and nutrition passions while also discussing the growing pains of starting a new company in an already crowded market.    From finding the maple farmers to finding the right distributors, Kate shares her own experience in the food and beverage industry, especially as a first-time founder learning on the job.    Despite what hardship may come her way, Kate has successfully found a way to create the nutritious maple water as a fully sustainable drink. With different flavors such as grapefruit, raspberry lemon, and many more to come, maple water proves to be the next coconut water. In Part 2, Kate discusses The specifics in obtaining press; Talking about the “This might work” moment; Discussing distributors; Appealing to the mainstream consumer; Going through the different types of flavors; Tapping into your consumer market and using both positive and negative feedback; and much more. Join us while Ramon Vela interviews Kate for The Story of a Brand, and listen to her share the inside story. For more on Drink Simple, visit: https://drinksimple.com/ * This episode and our entire podcast are brought to you by ATTN Agency. ATTN Agency is a full-funnel growth and performance digital marketing agency with proven strategies to scale and optimize direct to consumer brands through tactical media buying, data-driven analysis, and unrivaled creative services. If you are looking back on this year wondering what went wrong or what could have gone better, or if you're starting to put together your game plan for 2021, I have one piece of advice: you need to talk to ATTN Agency. I’ve interviewed several of their clients, and I can say that they are the best in the business. ATTN represents some of the fastest-growing direct to consumer brands, delivering month over month results. Go to https://www.attnagency.com/storyofabrand/ for a comprehensive, no-obligation, 14 point audit of your social, search, shopping, email, and SMS channels. * This episode is also brought to you by CartText - https://carttext.com/ 

In this first part of this Feature, Kate Weiler, Co-Founder of Drink Simple, breaks down the journey to creating Drink Simple. She shares her own entrepreneurial story starting as a dedicated triathlete to discovering her passions in a healthy, holistic lifestyle. 

  There was no better way to delve into that passion than through her discovery of maple water.   Despite popular belief, maple water is not equivalent to the maple syrup we put on our pancakes. Water is actually the original form it takes before being boiled down into the syrup.    Without the boil, it is a must-try hydrating water that holds numerous benefits such as anti-aging, athletic booster, and a possible hangover helper for just after the upcoming holidays. In Part 1, Kate discusses Introducing Drink Simple; The origins of Kate Weiler and how she came to create Drink Simple; Walking through the research process before starting a company; Getting back to the basics and cold calling; Finding creative marketing solutions to better your brand in a growing market; Moving through the hardships of building a brand and much more. Join us while Ramon Vela interviews Kate for The Story of a Brand, and listen to her share the inside story. For more on Drink Simple, visit: https://drinksimple.com/ * This episode and our entire podcast are brought to you by ATTN Agency. ATTN Agency is a full-funnel growth and performance digital marketing agency with proven strategies to scale and optimize direct to consumer brands through tactical media buying, data-driven analysis, and unrivaled creative services. If you are looking back on this year wondering what went wrong or what could have gone better, or if you're starting to put together your game plan for 2021, I have one piece of advice: you need to talk to ATTN Agency. I’ve interviewed several of their clients, and I can say that they are the best in the business. ATTN represents some of the fastest-growing direct to consumer brands, delivering month over month results. Go to https://www.attnagency.com/storyofabrand/ for a comprehensive, no-obligation, 14 point audit of your social, search, shopping, email, and SMS channels. * This episode is also brought to you by CartText - https://carttext.com/ 

In the second part of this Feature, Zak Williams, Co-founder, and CEO of PYM (Prepare Your Mind), a PYM is an all-natural, non-GMO, gluten, and no-sugar-added, “Original Mood Chew,” walks us through the three active compounds of the Mood Chew specifically highlighting one called GABA.   As Zak explains, GABA provides natural anxiety and stress relief with benefits such as becoming more focused, relaxed, and present as well as providing a better night’s rest.   Through dedicated food science and a passion for the cause, Zak shares with us a fully natural tool to help your mental health journey in the best way possible.   With many more flavors to come in the future, PYM is creating an alternative option for those looking for stress relief in a fun chewy form.    In Part 2, Zak discusses Building a mission-driven brand; Going through the active compounds in the chews; Talking about the demographics and target audience for PYM; The Future of PYM; Working through the growing pains of a new business; Discussing the food science of the gummies; Using your passion to get through the stressful logistics of starting a business; and much more.   Join us while Ramon Vela interviews Zak on The Story of a Brand and listen to him share the inside story of a brand. For more on PYM, visit: https://youcanpym.com/ *    This episode and our entire podcast are brought to you by ATTN Agency. ATTN Agency is a full-funnel growth and performance digital marketing agency with proven strategies to scale and optimize direct to consumer brands through tactical media buying, data-driven analysis, and unrivaled creative services.   If you are looking back on this year wondering what went wrong, or what could have gone better, or if you need to start putting together your game plan for 2021, I have one piece of advice; you need to talk to the strategists at ATTN Agency. I’ve interviewed several of their clients, and I can say that they are the best in the business. ATTN represents some of the fastest-growing direct to consumer brands, delivering month over month results. Go to https://www.attnagency.com/storyofabrand/ for a comprehensive, no-obligation, 14 point audit of your social, search, shopping, email, and SMS channels.   *   MuteSix -  http://mutesix.com/storyofabrand

In the first part of this Feature, we interview Zak Williams, Co-founder and CEO of PYM (Prepare Your Mind).  PYM is an all-natural, non-GMO, gluten, and no-added-sugar, “mood chew.” 

  As Zak takes us through his own mental health journey, we also talk about the uses of the mood chew. With the recent stresses of our social climate, mood chews are designed to use as a tool to boost healthy productivity.   Whether it’s learning to cope with personal anxiety throughout daily activities or it’s your first try, PYM is solely created to help lift your mood.   Zak also shares with us that they donate a portion of their proceeds to Bring Change to Mind.   Through their mission, Zak is truly devoted to helping break mental health stigmas and normalize, reaching out to receive mental health care.  In Part 1, Zak discusses Zak Williams and his own journey in mental health; Starting an accessible consumer goods company; Developing the chews; Creative solutions that help maintain productivity and assurance; Growing the company’s mental health initiative with the brand; Discussing mental health & productivity; and much more.   Join us while Ramon Vela interviews Zak on The Story of a Brand and listen to him share the inside story of a brand. For more on PYM, visit: https://youcanpym.com/ *    This episode and our entire podcast are brought to you by ATTN Agency. ATTN Agency is a full-funnel growth and performance digital marketing agency with proven strategies to scale and optimize direct to consumer brands through tactical media buying, data-driven analysis, and unrivaled creative services.   If you are looking back on this year wondering what went wrong, or what could have gone better, or if you need to start putting together your game plan for 2021, I have one piece of advice; you need to talk to the strategists at ATTN Agency. I’ve interviewed several of their clients, and I can say that they are the best in the business. ATTN represents some of the fastest-growing direct to consumer brands, delivering month over month results. Go to https://www.attnagency.com/storyofabrand/ for a comprehensive, no-obligation, 14 point audit of your social, search, shopping, email, and SMS channels.   *   MuteSix -  http://mutesix.com/storyofabrand

In the second part of this Feature, Patrick Raymond, Founder of Space, discusses how Space fills the market’s need without overpaying. He starts by giving advice to other entrepreneurs. He urges people to do market research and understand the viability of a product before launching. Additionally, he explains that Kickstarter is not an indication of how the market will really react. Patrick equates the idea of innovating to being an artist. You never know if the idea will be a hit until it’s released, and you take the risk. He discusses details about specific design choices he made in Space. In part 2, we learn about starting a business, the turmoil of staffing your company, and more details that went into Space.

  Join us while Ramon Vela interviews Patrick on The Story of a Brand and listen to him share the inside story of a brand. For more on Space, visit: https://moreshowerspace.com/   *      This episode and our entire podcast are brought to you by ATTN Agency. ATTN Agency is a full-funnel growth and performance digital marketing agency with proven strategies to scale and optimize direct to consumer brands through tactical media buying, data-driven analysis, and unrivaled creative services.   If you are looking back on this year wondering what went wrong or what could have gone better or perhaps starting to put together your game plan for 2021, I have one piece of advice; you need to talk to the strategists at ATTN Agency.

I’ve interviewed several of their clients, and I can say that they are the best in the business. ATTN represents some of the fastest-growing direct to consumer brands, delivering month over month results. Go to https://www.attnagency.com/storyofabrand/ for a comprehensive, no-obligation, 14 point audit of your social, search, shopping, email, and SMS channels.

  *   MuteSix -  http://mutesix.com/storyofabrand

In the first part of this Feature, we interview Patrick Raymond, Founder of Space. Space offers a shower liner that curves away from you without the need for a curved shower rod. Patrick explains that he isn’t an engineer; he’s a marketing guy who had a problem with shower liners sticking to him. He realized it was a universal problem and decided to do something about it. For more than a decade, he thought of the idea behind Space. He explains the details of how it works and how he ultimately came up with the idea. Patrick details how many equivalent plastic straws go into a standard shower liner that just gets thrown away. That further enticed him to take Space to the next level. He highlights how the pandemic changed his sales and shaped his online platform. In Part 1, we hear about how Space started, the ecological benefit, and his company's inner workings.

  Join us while Ramon Vela interviews Patrick on The Story of a Brand and listen to him share the inside story of a brand. For more on Space, visit: https://moreshowerspace.com/   *      This episode and our entire podcast are brought to you by ATTN Agency. ATTN Agency is a full-funnel growth and performance digital marketing agency with proven strategies to scale and optimize direct to consumer brands through tactical media buying, data-driven analysis, and unrivaled creative services.   If you are looking back on this year wondering what went wrong or what could have gone better or starting putting together your game plan for 2021, I have one piece of advice; you need to talk to the strategists at the ATTN Agency.

I’ve interviewed several of their clients, and I can say that they are the best in the business. ATTN represents some of the fastest-growing direct to consumer brands, delivering month over month results. Go to https://www.attnagency.com/storyofabrand/ for a comprehensive, no-obligation, 14 point audit of your social, search, shopping, email, and SMS channels.

  *   MuteSix -  http://mutesix.com/storyofabrand

In the second part of this Feature, Renee Dunn, CEO & Founder of Amazi Foods, remarks on how lucky she feels to follow her dream and live her passion. She’s in love with the idea of Amazi Foods, which is why her company has seen so much success. She got a lot of support from her family and friends to make the initial jump. Renee talks about how many iterations it took to get her final recipe. She would take her products to a farmer’s market, get feedback, and then tweak the recipe. She goes into detail about the current products that Amazi Foods offers. She always aims for three or fewer ingredients that have bold flavors and unique textures. Of course, everything they offer is very nutritionally dense. In part 2, we hear about the product family, how the final recipes were made, and how passionate Renee is.

Join us while Ramon Vela interviews Seema and Sunny for The Story of a Brand, and listen to them share the inside story. For more on Amazi Foods, visit: https://amazifoods.com/ * This episode and our entire podcast are brought to you by ATTN Agency.  ATTN Agency is a full-funnel growth and performance digital marketing agency with proven strategies to scale and optimize direct to consumer brands through tactical media buying, data-driven analysis, and unrivaled creative services. If you are looking back on this year wondering what went wrong or what could have gone better or starting putting together your game plan for 2021, I have one piece of advice; you need to talk to the strategists at ATTN Agency. I’ve interviewed several of their clients, and I can say that they are the best in the business. ATTN represents some of the fastest-growing direct to consumer brands, delivering month over month results. Go to https://www.attnagency.com/storyofabrand/ for a comprehensive, no-obligation, 14 point audit of your social, search, shopping, email, and SMS channels. * This episode is also brought to you by Klaviyo - https://www.klaviyo.com/