The Story of a Brand Show

In this first part of this Feature, we sit down with Craig Winer, Co-Owner & Senior VP of Garrett Wade, to discuss Garrett Wade’s lasting success. Since the 1970s, Garrett Wade has offered a variety of selections for any demographic to enjoy true craftsmanship.

The company was started by Garrettson Wade Chinn with the original goal of celebrating craftsmen by offering a catalog with hard to find, quality tools. Through the decades, that goal has expanded from selling hard to find tools for offering vintage kitchenware, quality gardening tools, and even collectible toys. 

As Craig mentions in the episode, it’s more than purchasing a tool to complete your next project. It’s a well-crafted tool that could be passed down for generations.  

In Part 1, Craig discusses Craig Winer and his mentor; The 100 ft overview of Garrett Wade; The importance of craftsmanship; Putting your own passions into creating successful products; COVID Impacts on the brand; Adapting throughout the decades; The foundation of Garrett Wade; And much more.

Join us while Ramon Vela interviews Craig for The Story of a Brand, and listen to her share the inside story.

For more on Garrett Wade, visit: https://www.garrettwade.com/

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This episode and our entire podcast are brought to you by ATTN Agency. ATTN Agency is a full-funnel growth and performance digital marketing agency with proven strategies to scale and optimize direct to consumer brands through tactical media buying, data-driven analysis, and unrivaled creative services.

If you are looking back on this year wondering what went wrong or what could have gone better, or if you're starting to put together your game plan for 2021, I have one piece of advice: you need to talk to ATTN Agency.

I’ve interviewed several of their clients, and I can say that they are the best in the business. ATTN represents some of the fastest-growing direct to consumer brands, delivering month over month results.

Go to https://www.attnagency.com/storyofabrand/ for a comprehensive, no-obligation, 14 point audit of your social, search, shopping, email, and SMS channels.

* This episode is also brought to you by Forum Brands.  Have you built an online brand that consumers love? Do you sell in consumer categories that are essential to everyday life? Do the majority of your sales go through Amazon FBA?

If this sounds like you, you should get to know Forum Brands.

Forum is a team of expert investors, operators, and many ex-Amazonians, who provide entrepreneurs and owners with the most efficient and lucrative way to sell their e-commerce businesses

If you’re interested in exploring a sale and cashing out years of your profits in one day, visit us at https://www.forumbrands.com/ to schedule a call.

In this second part of this Feature, Alastair Dorward, CEO of OLIKA, continues his discussion on how OLIKA is reimagining the Hand Sanitizer market.

Being an entrepreneur beforehand, Alastair saw the potential that this category offered by redesigning the idea of hand sanitizer and taking it to the next level.

With his company Olika, he has done just that. Through Olika, Alastair is reaching its goal to add hand sanitizer to the average consumer’s daily routine. As hand sanitizer is no longer used upon necessity, Olika strives to design it for your every day. 

It’s created to be portable, functional, and reusable. So tune in as Alastair not only talks about the product but gives an inside look at creating a fashionable hand sanitizer.

In Part 1, Alastair discusses The importance of design; Focusing on consumer engagement with the product; Creating a product that’s also reusable and sustainable; Painting an image for the product that’s photogenic; Adding hand sanitizer to your skincare regimen; The future of Olika; And much more.

Join us while Ramon Vela interviews Alastair for The Story of a Brand, and listen to him share the inside story.

For more on OLIKA, visit: https://olikalife.com/

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This episode and our entire podcast are brought to you by ATTN Agency. ATTN Agency is a full-funnel growth and performance digital marketing agency with proven strategies to scale and optimize direct to consumer brands through tactical media buying, data-driven analysis, and unrivaled creative services.

If you are looking back on this year wondering what went wrong or what could have gone better, or if you're starting to put together your game plan for 2021, I have one piece of advice: you need to talk to ATTN Agency.

I’ve interviewed several of their clients, and I can say that they are the best in the business. ATTN represents some of the fastest-growing direct to consumer brands, delivering month over month results.

Go to https://www.attnagency.com/storyofabrand/ for a comprehensive, no-obligation, 14 point audit of your social, search, shopping, email, and SMS channels.

In this first part of this Feature, we interview Alastair Dorward, CEO of OLIKA. At Olika, Alastair and his team are reinventing the use of hand sanitizer. 

  As the pandemic has evolved throughout the year, hand sanitizers have grown more critical in our day to day lives. At OLIKA, they’re reimagining and redesigning "hand-sanitizers" from a commodity to a product that sits at the intersection of beauty and hygiene.   Aside from its effective use of sanitizing your hands, OLIKA’s hand sanitizer formula is made with other ingredients that benefit the skin, such as aloe vera, which helps to moisturize your hands. Built with a clip-on top, anyone could clip the cute bottle onto your jeans for on the go ease.   With OLIKA, you are purchasing a tool that will help protect you from germs and microbes, as well as a product that has a beautifully designed minimalist look.   In Part 1, Alastair discusses Reinventing hand sanitizer; Having a hand sanitizer company during the pandemic; Alastair’s personal entrepreneurial journey; Creating an opportunity in a category that needs renovation; First thoughts of 2020; Relying on your network and team; Working on your capital; And much more.   Join us while Ramon Vela interviews Alastair for The Story of a Brand, and listen to him share the inside story.   For more on OLIKA, visit: https://olikalife.com/ *   This episode and our entire podcast are brought to you by ATTN Agency. ATTN Agency is a full-funnel growth and performance digital marketing agency with proven strategies to scale and optimize direct to consumer brands through tactical media buying, data-driven analysis, and unrivaled creative services.   If you are looking back on this year wondering what went wrong or what could have gone better, or if you're starting to put together your game plan for 2021, I have one piece of advice: you need to talk to ATTN Agency. I’ve interviewed several of their clients, and I can say that they are the best in the business. ATTN represents some of the fastest-growing direct to consumer brands, delivering month over month results.   Go to https://www.attnagency.com/storyofabrand/ for a comprehensive, no-obligation, 14 point audit of your social, search, shopping, email, and SMS channels.

In this second part of this Feature, Carly Leahy, Co-Founder & CCO of Modern Fertility, continues the conversation about fertility and her company, making personalized fertility information more accessible.

  Today's healthcare environment can be stressful. From medical care that may or may not be financially accessible to a healthcare system that routinely makes fertility tests available "only if" you've first proven that you cannot have a child.    Modern Fertility offers an at-home fertility hormone test that allows you to track your hormone levels with clinic accuracy at a fraction of the normal cost. Modern Fertility also offers free 1:1 calls with fertility nurses to help provide information for women who have further questions. At Modern Fertility, they’re breaking the silence on reproductive health & wellness to help educate women on how they could control their own bodies without the financial stress.    In Part 2, Carly discusses Getting affordable medical care; Creating an experience about personalization and education; Having a community that’s about sharing information about women’s health; Discussing fertility openly; Talking about the finances with Modern Fertility’s finances tool; Growing as a company and normalizing a focus on women’s health; Where to contact Modern Fertility; And much more.   Join us while Ramon Vela interviews Carly for The Story of a Brand, and listen to her share the inside story.   For more on Modern Fertility, visit: https://modernfertility.com/ *   This episode and our entire podcast are brought to you by ATTN Agency. ATTN Agency is a full-funnel growth and performance digital marketing agency with proven strategies to scale and optimize direct to consumer brands through tactical media buying, data-driven analysis, and unrivaled creative services.   If you are looking back on this year wondering what went wrong or what could have gone better, or if you're starting to put together your game plan for 2021, I have one piece of advice: you need to talk to ATTN Agency.   I’ve interviewed several of their clients, and I can say that they are the best in the business. ATTN represents some of the fastest-growing direct to consumer brands, delivering month over month results.   Go to https://www.attnagency.com/storyofabrand/ for a comprehensive, no-obligation, 14 point audit of your social, search, shopping, email, and SMS channels.   This episode is also brought to you by CartText - https://carttext.com/ 

In this first part of this Feature, we interview Carly Leahy, Co-Founder & CCO of Modern Fertility, a reproductive health company making personalized fertility information more accessible.

  As Carly mentions in the episode, the word “fertility” is often synonymous with “babies.” There’s a notion that women need to have babies by a certain age, which often coincides with a fear of choosing between their career trajectory and creating a family.   With Modern Fertility, Carly and her co-founder, Afton Veche, have created an empowering alternative for women and their reproductive health. With the right Fertility knowledge early on, the ultimate goal is that a woman can have the options as to when or whether to have children and how it fits in within their life, career, and financial trajectory.   In Part 1, Carly discusses Carly’s Mentorship; About Modern Fertility; Educating women about fertility; Creating access to information around fertility; Getting ahead of the problem; Carly’s entrepreneurial journey, and much more.   Join us while Ramon Vela interviews Carly for The Story of a Brand, and listen to her share the inside story.   For more on Modern Fertility, visit: https://modernfertility.com/ *   This episode and our entire podcast are brought to you by ATTN Agency. ATTN Agency is a full-funnel growth and performance digital marketing agency with proven strategies to scale and optimize direct to consumer brands through tactical media buying, data-driven analysis, and unrivaled creative services.   If you are looking back on this year wondering what went wrong or what could have gone better, or if you're starting to put together your game plan for 2021, I have one piece of advice: you need to talk to ATTN Agency.   I’ve interviewed several of their clients, and I can say that they are the best in the business. ATTN represents some of the fastest-growing direct to consumer brands, delivering month over month results.   Go to https://www.attnagency.com/storyofabrand/ for a comprehensive, no-obligation, 14 point audit of your social, search, shopping, email, and SMS channels.   This episode is also brought to you by CartText - https://carttext.com/ 

In this second part of this Feature, Georgia Dant, Founder & CEO of Marfa Stance, shares what she considers the brand's DNA. 

  She discusses why she likes to add a sense of playfulness to her designs. She also considers how people use her products, such as the ergonomics of clothing. Functional yet fun is her goal.   In Part 2, Georgia discusses The Hero products, Her design process, Why she uses an architectural approach to design, Why she likes modular clothing, Why she frequently Zooms with customers, The Success of the Build Your Own Page, and why it is part of the DNA of the brand, and much more. Join us while Ramon Vela interviews Georgia for The Story of a Brand, and listen to her share the inside story. For more on Marfa Stance, visit: https://www.marfastance.com/ * This episode and our entire podcast are brought to you by ATTN Agency. ATTN Agency is a full-funnel growth and performance digital marketing agency with proven strategies to scale and optimize direct to consumer brands through tactical media buying, data-driven analysis, and unrivaled creative services. If you are looking back on this year wondering what went wrong or what could have gone better, or if you're starting to put together your game plan for 2021, I have one piece of advice: you need to talk to ATTN Agency. I’ve interviewed several of their clients, and I can say that they are the best in the business. ATTN represents some of the fastest-growing direct to consumer brands, delivering month over month results. Go to https://www.attnagency.com/storyofabrand/ for a comprehensive, no-obligation, 14 point audit of your social, search, shopping, email, and SMS channels. * This episode is also brought to you by CartText - https://carttext.com/  This episode is also brought to you by Klaviyo - https://www.klaviyo.com/

In this first part of this Feature, we interview Georgia Dant, Founder & CEO of Marfa Stance. With Marfa Stance, Georgia has used her passion for utilitarian clothing and design to create a label that focuses on outerwear and adaptable clothes for a flexible lifestyle.

 

At the time, she was constantly traveling and passing through different climates, and her frustration grew from not finding clothes that could do multiple things. In essence, she wanted to design and make simple and modern clothing but clothing that had a hidden functionality. 

  What she came up with is both beautiful, functional, and unique.   In Part 1, Georgia discusses Who Marfa Stance is, What was the catalyst for the brand, The designer's mentality, How she (as a designer) deals with the business side of things, Advice for Designers on starting a brand, and Why you should be prepared for sacrifice and hard work if you're going to be a Founder, and much more. Join us while Ramon Vela interviews Georgia for The Story of a Brand, and listen to her share the inside story. For more on Marfa Stance, visit: https://www.marfastance.com/ * This episode and our entire podcast are brought to you by ATTN Agency. ATTN Agency is a full-funnel growth and performance digital marketing agency with proven strategies to scale and optimize direct to consumer brands through tactical media buying, data-driven analysis, and unrivaled creative services. If you are looking back on this year wondering what went wrong or what could have gone better, or if you're starting to put together your game plan for 2021, I have one piece of advice: you need to talk to ATTN Agency. I’ve interviewed several of their clients, and I can say that they are the best in the business. ATTN represents some of the fastest-growing direct to consumer brands, delivering month over month results. Go to https://www.attnagency.com/storyofabrand/ for a comprehensive, no-obligation, 14 point audit of your social, search, shopping, email, and SMS channels. * This episode is also brought to you by CartText - https://carttext.com/  This episode is also brought to you by Klaviyo - https://www.klaviyo.com/

In the second part of this Feature, Bart Freibert, Co-founder & CMO of Reign Together, shares that the goal was to break the cellphone normality and reintroduce “human interaction and real interaction” into our lifestyle.    Alongside Amy Roberts, Bart introduced products such as the Massage oil, the Confidence Face serum, and more.    Both co-founders have previous experience with CBD oil and were excited to utilize the newfound trend in their own skincare brand. Unlike other related products, they used CBD without the typical “hemp” smell and adapted it with a fresher scent that’s not overpowering. In Part 2, Bart discusses the Confidence Face Serum and skin types; The ingredients in the Kissing Balm; Benefits of Mango Butter; Creating a beneficial skincare brand for couples; Where to reach Reign Together; The future of Reign Together; and much more.    Join us while Ramon Vela interviews Bart on The Story of a Brand and listen to him share the inside story. For more on Reign Together, visit: https://www.reigntogether.com/ *    This episode and our entire podcast are brought to you by ATTN Agency. ATTN Agency is a full-funnel growth and performance digital marketing agency with proven strategies to scale and optimize direct to consumer brands through tactical media buying, data-driven analysis, and unrivaled creative services.   If you are looking back on this year wondering what went wrong, or what could have gone better, or if you need to start putting together your game plan for 2021, I have one piece of advice; you need to talk to the strategists at ATTN Agency. I’ve interviewed several of their clients, and I can say that they are the best in the business. ATTN represents some of the fastest-growing direct to consumer brands, delivering month over month results. Go to https://www.attnagency.com/storyofabrand/ for a comprehensive, no-obligation, 14 point audit of your social, search, shopping, email, and SMS channels.   *   MuteSix -  http://mutesix.com/storyofabrand

In the first part of this Feature, we interview Bart Freibert, Co-founder & CMO of Reign Together. Reign Together is a brand on a mission.   They’ve dedicated their time to creating what Bart refers to as a “shared self-care routine.” For couples, friends, partners growing stressed throughout the pandemic, Reign Together creates skincare products to help couples relax, and most importantly, connect.    With products such as Confidence Serum and the Royal Mask, Bart and his co-founder, Amy Roberts, bring the spa experience to your front door.   Through this spa experience, the co-founders share the goal of helping people put down the phones and reconnect through the most difficult times to cultivate a loving relationship. In Part 1, Bart discusses Reign Together and their mission; The origins of creating Reign Together; Putting down the phones and reconnecting; The ingredients in making the CBD massage oil; Discussing the benefits of CBD; Creating a holistic product that smells great; and much more.    Join us while Ramon Vela interviews Bart on The Story of a Brand and listen to him share the inside story. For more on Reign Together, visit: https://www.reigntogether.com/   *    This episode and our entire podcast are brought to you by ATTN Agency. ATTN Agency is a full-funnel growth and performance digital marketing agency with proven strategies to scale and optimize direct to consumer brands through tactical media buying, data-driven analysis, and unrivaled creative services.   If you are looking back on this year wondering what went wrong, or what could have gone better, or if you need to start putting together your game plan for 2021, I have one piece of advice; you need to talk to the strategists at ATTN Agency. I’ve interviewed several of their clients, and I can say that they are the best in the business. ATTN represents some of the fastest-growing direct to consumer brands, delivering month over month results. Go to https://www.attnagency.com/storyofabrand/ for a comprehensive, no-obligation, 14 point audit of your social, search, shopping, email, and SMS channels.   *   MuteSix -  http://mutesix.com/storyofabrand

In the second part of this Feature, Lindsey Andrews, Co-founder, and CEO of Minibar Delivery continues to tell us her journey into establishing a delivery service for beers, wines, and liquor.    With Minibar, not only could you shop from the stores with their selections, but you could also use their platform to search for a specific brand, such as Tito’s, to find the closest carrier to you.    The self-proclaimed hardcore New Yorker is truly adding to the innovation of the digital age by creating an alcohol friendly e-commerce market. For those staying at home for the holidays, we encourage you to check out Minibar to add to your COVID holiday experience.    In Part 2, Lindsey discusses: Working with the logistics of liquor laws; Investing in an alcohol company; Creating a business for future generations of tech-savvy drinkers; Being a New Yorker during COVID times; How to contact Minibar; The specifics with ordering with Minibar; Taking the risk to become an entrepreneur - Lindsey’s Advice; and much more.   Join us while Ramon Vela interviews Lindsey on The Story of a Brand and listen to him share the inside story of a brand. For more on Minibar Delivery, visit: https://minibardelivery.com/ *    This episode and our entire podcast are brought to you by ATTN Agency. ATTN Agency is a full-funnel growth and performance digital marketing agency with proven strategies to scale and optimize direct to consumer brands through tactical media buying, data-driven analysis, and unrivaled creative services.   If you are looking back on this year wondering what went wrong, or what could have gone better, or if you need to start putting together your game plan for 2021, I have one piece of advice; you need to talk to the strategists at ATTN Agency. I’ve interviewed several of their clients, and I can say that they are the best in the business. ATTN represents some of the fastest-growing direct to consumer brands, delivering month over month results. Go to https://www.attnagency.com/storyofabrand/ for a comprehensive, no-obligation, 14 point audit of your social, search, shopping, email, and SMS channels.   *   MuteSix -  http://mutesix.com/storyofabrand