The Story of a Brand Show

In the first part of this Feature, we interview Renee Dunn, CEO & Founder of Amazi Foods.  Amazi Foods is a mindful food company that partners with farmers in Uganda. They source ethically and create a lot of opportunities for the farmers in the area. Renee is looking to stop taking jobs away from the countries where the raw ingredients are sourced. She started this journey four years ago – two years went into creating the product and another year went into getting to know the market. Even with a solid supply chain, Renee has troubles from time to time. She reflects on the journey she’s had so far and the struggles to get to this point. She is using Amazi Foods as a launching pad for locals in Uganda to live their dreams. In Part 1, we hear about the company’s creation, the struggle to get to this point, and how much work went into getting started.

Join us while Ramon Vela interviews Seema and Sunny for The Story of a Brand, and listen to them share the inside story. For more on Amazi Foods, visit: https://amazifoods.com/ * This episode and our entire podcast are brought to you by ATTN Agency.  ATTN Agency is a full-funnel growth and performance digital marketing agency with proven strategies to scale and optimize direct to consumer brands through tactical media buying, data-driven analysis, and unrivaled creative services. If you are looking back on this year wondering what went wrong or what could have gone better or starting putting together your game plan for 2021, I have one piece of advice; you need to talk to the strategists at ATTN Agency. I’ve interviewed several of their clients, and I can say that they are the best in the business. ATTN represents some of the fastest-growing direct to consumer brands, delivering month over month results. Go to https://www.attnagency.com/storyofabrand/ for a comprehensive, no-obligation, 14 point audit of your social, search, shopping, email, and SMS channels. * This episode is also brought to you by Klaviyo - https://www.klaviyo.com/

In this second part of this Feature, Sunny S. Chadha and Seema Bansal, co-founders of Venus ET Fleur, talk about how to build a new product in a new sector.

They highlight the early struggles for the company and the decisions they had to make. For them, this company is a necessity, so they spent a lot of hard hours working out the details and perfecting their business. They talk about their 12 days of roses, the first-ever floral advent calendar. This leads the pair to explain that innovation is the heart of this company. As time goes on, there’s no saying what their next steps and product lines will be. They explain the importance of communication with customers. They urge entrepreneurs to be on the same page as their customers and use the right language and tone. In part 2, we hear about the struggles of their brand, how much work went into each detail, and their constant innovation. Join us while Ramon Vela interviews Seema and Sunny for The Story of a Brand, and listen to them share the inside story. For more on Venus ET Fleur, visit: https://www.venusetfleur.com/ *   This episode and our entire podcast are brought to you by ATTN Agency.  ATTN Agency is a full-funnel growth and performance digital marketing agency with proven strategies to scale and optimize direct to consumer brands through tactical media buying, data-driven analysis, and unrivaled creative services. If you are looking back on this year wondering what went wrong or what could have gone better or starting putting together your game plan for 2021, I have one piece of advice; you need to talk to the strategists at ATTN Agency. I’ve interviewed several of their clients, and I can say that they are the best in the business. ATTN represents some of the fastest-growing direct to consumer brands, delivering month over month results. Go to https://www.attnagency.com/storyofabrand/ for a comprehensive, no-obligation, 14 point audit of your social, search, shopping, email, and SMS channels.   *   This episode is also brought to you by CartText - https://carttext.com/ 

In this first part of this Feature, we hear from Sunny S. Chadha and Seema Bansal, co-founders of Venus ET Fleur.  Venus ET Fleur is a luxury floral brand that carved its way into the world of flowers. It started when Seema and Sunny were first dating. Sunny tried sending a beautiful bouquet to Seema, but the florist sent her wilted and ugly flowers. The pair realized that something needed to be done about this for consumers, and that’s how Venus ET Fleur started. Both came from a background of working in family businesses and doing a lot of different roles. As their relationship continued, so did the business. They keep revisiting the idea of trust between one another in the business. In Part 1, we hear about the co-founders’ relationship, how it all started, and how they built their business.   Join us while Ramon Vela interviews Seema and Sunny for The Story of a Brand, and listen to them share the inside story. For more on Venus ET Fleur, visit: https://www.venusetfleur.com/     *   This episode and our entire podcast are brought to you by ATTN Agency. ATTN Agency is a full-funnel growth and performance digital marketing agency with proven strategies to scale and optimize direct to consumer brands through tactical media buying, data-driven analysis, and unrivaled creative services.   If you are looking back on this year wondering what went wrong or what could have gone better or start putting together your game plan for 2021, I have one piece of advice; you need to talk to the strategists at ATTN Agency. I’ve interviewed several of their clients, and I can say that they are the best in the business. ATTN represents some of the fastest-growing direct to consumer brands, delivering month over month results. Go to https://www.attnagency.com/storyofabrand/ for a comprehensive, no-obligation, 14 point audit of your social, search, shopping, email, and SMS channels.   *   This episode is also brought to you by CartText - https://carttext.com/ 

In the second part of this Feature, Ken Tomita, Co-founder, and CEO of Grovemade, highlights the importance of his engineering pedigree – not because it landed him an engineering job, but because he got used to iterating and failing and going back to the drawing board. Grovemade started out making laser engraved bamboo iPhone cases. They then pivoted to laser-engraved artwork. Now, Ken is trying to figure out what he wants the next move to be. He speaks on this topic with a lot of excitement as he dives into the possibilities for the next pivot. He explains that his customers care about their work and being productive. He shares that same mentality which is why his products seem to speak so directly to consumers. In part 2, we hear about the iterative process in his business, the path Grovemade took, and why he does what he does.

  Join us while Ramon Vela interviews Ken on The Story of a Brand and listen to him share the inside story of a brand. For more on Grovemade, visit: https://grovemade.com/ *    This episode and our entire podcast are brought to you by ATTN Agency. ATTN Agency is a full-funnel growth and performance digital marketing agency with proven strategies to scale and optimize direct to consumer brands through tactical media buying, data-driven analysis, and unrivaled creative services.   If you are looking back on this year wondering what went wrong, or what could have gone better, or you need to start putting together your game plan for 2021, I have one piece of advice, you need to talk to the strategists at ATTN Agency.

I’ve interviewed several of their clients, and I can say that they are the best in the business. ATTN represents some of the fastest-growing direct to consumer brands, delivering month over month results. Go to https://www.attnagency.com/storyofabrand/ for a comprehensive, no-obligation, 14 point audit of your social, search, shopping, email, and SMS channels.

  *   This episode is also brought to you by MuteSix -  http://mutesix.com/storyofabrand

In the first part of this Feature, we interview Ken Tomita, Co-founder, and CEO of Grovemade. Grovemade manufactures and sells accessories for your home and office that are functional and minimalist. Ken explains his unconventional story to get where he is today. He was in a prestigious architecture program for college and dropped out. The professor who helped him decide to drop out connected him with a great job making bamboo furniture and art. He highlights his career and how he learned the ropes. By breaking the rules of a “traditional career path,” Ken created a life and a brand he’s proud of. Throughout the conversation, Ken reiterates his interest in learning and evolving. In Part 1, we hear about Ken’s career path, his big decision to leave college, and how the quest for learning shapes everything in his life.

  Join us while Ramon Vela interviews Ken on The Story of a Brand and listen to him share the inside story of a brand. For more on Grovemade, visit: https://grovemade.com/ *    This episode, and our entire podcast, is brought to you by ATTN Agency. ATTN Agency is a full-funnel growth and performance digital marketing agency with proven strategies to scale and optimize direct to consumer brands through tactical media buying, data-driven analysis, and unrivaled creative services.   If you are looking back on this year wondering what went wrong, or what could have gone better, or you need to start putting together your game plan for 2021, I have one piece of advice; you need to talk to the strategists at ATTN Agency.

I’ve interviewed several of their clients, and I can say that they are the best in the business. ATTN represents some of the fastest-growing direct to consumer brands, delivering month over month results. Go to https://www.attnagency.com/storyofabrand/ for a comprehensive, no-obligation, 14 point audit of your social, search, shopping, email, and SMS channels.

  *   This episode is also brought to you by MuteSix,  http://mutesix.com/storyofabrand

In the second part of this Feature, Coral Chung, Founder & CEO of SENREVE, continues the conversation by telling us how her bags are timeless and classic.

 

  She puts a lot of thought into every bag she designs because she’s looking to make a classic icon in the fashion industry. She then talks about the versatility of their line of bags.   Coral talks about some of her proudest moments with Senreve. She would get texts from friends when they spotted an executive or businessperson with a Senreve bag, and the excitement kept her fueled.   Senreve recently launched a unique vegan collection of luxury handbags. This is just another way that they are adding functionality to their bags.   In part 2, we hear about the idea behind every design, little triumphs in the early days, and the eco-centric ideals of Senreve.   Join us while Ramon Vela interviews Coral on The Story of a Brand and listen to her share the inside story of a brand. For more on SENREVE, visit: https://www.senreve.com/ Klaviyo -  https://www.klaviyo.com/ Retention Science - RetentionScience.com/SOB

In the first part of this Feature, we interview Coral Chung, Founder & CEO of SENREVE. SENREVE creates products that combine luxury and versatility, most famously their bags.

Coral talks about how the company first started. She was desperate for a luxurious, stylish, functional, and versatile bag but couldn’t find anything. At the time, she worked in data analytics for a company that worked with brands like Nike and Nordstrom. She used her knowledge of big brands to launch her own company later down the road. She talks about her friends and family's initial pushback for aspiring to leave her high role at the impressive company she worked at. In Part 1, we hear about the importance of digitally native brands, building a company to solve a problem, and what goes into building a next-generation global luxury brand.

  Join us while Ramon Vela interviews Coral on The Story of a Brand and listen to her share the inside story of a brand. For more on SENREVE, visit: https://www.senreve.com/ Klaviyo -  https://www.klaviyo.com/ Retention Science - RetentionScience.com/SOB

In the second part of this Feature, Jon Shanahan and Devir Kahan, Co-Founders of Stryx, talk about going against people’s advice.   They believe it was important that they carved their own path.

They keep visiting the idea of persistence and how it plays a role in their company. Jon recounts the hustle he went through first to build a YouTube following and then to build Stryx with Devir. He tells us that it all started as something that he wanted to do for himself. They detail the different products they sell and the thought behind them. Everything they offer is convenient, easy to use, and made specifically for men. They formulated the products to be ideal for men's skin, and the packaging is discreet and simple for men to use. In part 2, we learn about the ideas behind the products, how important persistence is to Stryx, and how the co-founders made their own way through the market.

  Join us while Ramon Vela interviews Jon and Devir on The Story of a Brand Show, and, and listen to them, share the inside story of a brand. For more on Stryx, please visit: https://www.stryx.com/ Klaviyo -  https://www.klaviyo.com/ Retention Science - RetentionScience.com/SOB

In the first part of this Feature, we interview Jon Shanahan and Devir Kahan, Co-Founders of Stryx. Stryx is a line of cosmetic, makeup, and skincare products for men.

Zits on the day of Devir’s wedding was the start of Stryx. He was too embarrassed to ask the makeup artist to cover his pimples, and the result was thousands of photos of his zits on display. From there, Devir sought to create a company to help de-stigmatize the use of cosmetics for men and offer a solution. To help, they created discreet makeup tools that don’t look like traditional cosmetic applicators. They explain that it’s important not to launch a brand in a void. They spent time working on a blog that attracted the right people, to have a good starting point. In Part 1, we hear about the brand's birth, the little details behind their designs, and the anxiety of their launch.

  Join us while Ramon Vela interviews Jon and Devir on The Story of a Brand Show, and listen to them, share the inside story of a brand. For more on Stryx, please visit: https://www.stryx.com/ Klaviyo -  https://www.klaviyo.com/ Retention Science - RetentionScience.com/SOB

In this second part of this Feature, Ed Tattersall, Marketing Lead for North America for the Woolroom, the world's premium wool bedding manufacturer, talks about the five key benefits of using wool. Ed explains how wool is the ultimate sleep solution for most of their customers. For people who are serious about improving their sleep and don’t mind paying for it, wool is the way to go. Woolroom has a number of different products for different customers’ needs. Ed goes into details surrounding the items they offer and the reasoning behind each item. For them, the focus is to introduce the power of wool to everyone. Ed and the team at the Woolroom use customer feedback to better define their brand. In part 2, we learn about the different products they offer, the five key benefits of using wool, and the ability to improve your sleep by using wool.   Join us while Ramon Vela interviews Ed in this episode and listen to him share the inside story of a brand. For more on Woolroom, visit: https://www.thewoolroom.com/us/ Visit our advertisers:   CartText - https://carttext.com/  Attn Agency - https://www.attnagency.com/