The Story of a Brand Show

On this podcast, we’ve covered a lot of great snacks. Whether it’s mindless snacking during quarantine or pairing a snack with your favorite movie, we can’t get enough of it. So instead of taking it out altogether, our buddies at RIND Snacks have an alternative solution.

RIND snacks utilize the nutritional value found in the peel or rind of the fruit while providing quality taste. As our guest mentions in the episode, “the secret ingredient” isn’t “something we add, but rather something we don’t subtract.”

The rind is “the heart of a fruit’s nutritional core.” With RIND, there’s no longer that after-snacking guilt of eating a whole bag of chips, but rather a boost of health. So please tune in for today’s episode as we sit down with Matt Weiss, CEO, and Founder of RIND Snacks, as he breaks down his journey into creating RIND Snacks.

In part 1, Matt discusses His support system; The Hundred-Foot Overview of RIND Snacks; Introducing the power of the peel; Continuing Great-Grandma Seitner’s legacy through RIND Snacks; Matt’s journey to creating RIND; Learning by doing; Why Matt chose rinds; Receiving feedback at the start of the business; and much more.

Join Ramon Vela and Matt as they discuss RIND Snacks on The Story of a Brand.

For more on RIND Snacks, visit: https://www.rindsnacks.com/

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OUR ENTIRE PODCAST IS BROUGHT TO YOU BY ATTN Agency.

ATTN Agency is a full-funnel growth and performance digital marketing agency with proven strategies to scale and optimize direct to consumer brands through tactical media buying, data-driven analysis, and unrivaled creative services.

If you are looking back on this year wondering what went wrong or what could have gone better, or if you're starting to put together your game plan for 2021, I have one piece of advice: you need to talk to ATTN Agency.

I’ve interviewed several of their clients, and I can say that they are the best in the business. ATTN represents some of the fastest-growing direct to consumer brands, delivering month over month results.

Go to https://www.attnagency.com/storyofabrand/ for a comprehensive, no-obligation, 14 point audit of your social, search, shopping, email, and SMS channels.

*

This specific episode is also brought to you by Repeat.

Repeat is the easiest way for your customers to reorder products they love.

Most vendors in the Shopify ecosystem would have you believe that subscription-focused commerce is the key to customer retention for CPG brands.

But with monthly churn rates pushing 10% across the industry, Repeat has a better way.

Repeat will automate a frictionless reordering experience for the largest part of a CPG brand’s customer base: The non-subscriber.

Repeat uses machine learning to analyze one-time shopper behavior, automates reorder notifications, and delivers personalized replenishment carts that aid in up-sell and cross-sell efforts.

The result? Higher LTV, better margins, and more insights on your best customers.

To learn more, visit https://signup.getrepeat.io/

Whether it’s for a big job interview or a presentation, we’ve all had that butterfly feeling in our stomachs when we’re feeling stressed.

Although today we’re talking about what that butterfly feeling means when it comes to your digestive health.

In part 2 of this Feature, we sit back down with Afif Ghannoum, CEO and Co-Founder of BIOHM Health, to talk about the impacts of the microbiome.

As Afif mentions in the previous episode, BIOHM Health focuses on the digestive microbiome. From different stressors such as lack of sleep, mental stress, dietary routines, there are multiple reasons why the digestive microbiome could be impacted. Through BIOHM Health’s take-home test, not only could they provide a report on what’s happening in your body, but they could also advise different solutions.

In part 1, Afif discusses His and his Father’s journey into the U.S.; Being grateful for our parents’ strength to overcome struggle; Taking a microbiome test; Going through the different products at BIOHM Health; The “Super Greenhouse”; Future partnerships with medical tech; Testing again with taking active adjustments to your health; The future of BIOHM Health; and much more.

Join Ramon Vela and Afif as they discuss BIOHM on The Story of a Brand.

For more on BIOHM, visit: https://www.biohmhealth.com/

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OUR ENTIRE PODCAST IS BROUGHT TO YOU BY ATTN Agency.

ATTN Agency is a full-funnel growth and performance digital marketing agency with proven strategies to scale and optimize direct to consumer brands through tactical media buying, data-driven analysis, and unrivaled creative services.

If you are looking back on this year wondering what went wrong or what could have gone better, or if you're starting to put together your game plan for 2021, I have one piece of advice: you need to talk to ATTN Agency.

I’ve interviewed several of their clients, and I can say that they are the best in the business. ATTN represents some of the fastest-growing direct to consumer brands, delivering month over month results.

Go to https://www.attnagency.com/storyofabrand/ for a comprehensive, no-obligation, 14 point audit of your social, search, shopping, email, and SMS channels.

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This episode is brought to you by FlavorCloud.

Who wants to deal with international shipping, customs, duties, and taxes.

FlavorCloud makes it easy for fast-growing DTC brands and 3PL partners to ship globally in just a few simple steps.

Let FlavorCloud manage it all. For more details, visit https://flavorcloud.com/

On today’s episode of Story of a Brand, we’re diving into the depths of BIOHM Health. BIOHM Health produces probiotics to help break down the digestive biofilm. 

So if you’re like us and thinking to yourself, “well, what does this mean?” Afif Ghannoum, CEO and Co-Founder of BIOHM Health, has got an answer. 

“All sorts of plaques are biofilms,” Afif explains, “the reason we want to remove that plaque is so that we get to the germs that are underneath causing issues” such as gingivitis. Along with his father, a world-renowned microbiome scientist, they’ve created a brand to spread awareness of this problem and to provide a solution as well. So listen in as we head into the microbiome. 

In part 1, Afif discusses The Hundred-foot overview of BIOHM Health; The evolution of studying the microbiome; The impact of the microbiome on taking medication; Using a probiotic to supplement your healthy lifestyle; What having “the nervous tummy” means on your digestive system; The different types of microbiomes in our body; and much more.

Join Ramon Vela and Afif as they discuss BIOHM on The Story of a Brand.

For more on BIOHM, visit https://www.biohmhealth.com/.

*

OUR ENTIRE PODCAST IS BROUGHT TO YOU BY ATTN Agency. 

ATTN Agency is a full-funnel growth and performance digital marketing agency with proven strategies to scale and optimize direct to consumer brands through tactical media buying, data-driven analysis, and unrivaled creative services.

If you are looking back on this year wondering what went wrong or what could have gone better, or if you're starting to put together your game plan for 2021, I have one piece of advice: you need to talk to ATTN Agency.

I’ve interviewed several of their clients, and I can say that they are the best in the business. ATTN represents some of the fastest-growing direct to consumer brands, delivering month over month results.

Go to https://www.attnagency.com/storyofabrand/ for a comprehensive, no-obligation, 14 point audit of your social, search, shopping, email, and SMS channels.

*

This episode is brought to you by FlavorCloud. 

Who wants to deal with international shipping, customs, duties, and taxes.

FlavorCloud makes it easy for fast-growing DTC brands and 3PL partners to ship globally in just a few simple steps. 

Let FlavorCloud manage it all; for more details, visit www.flavorcloud.com

In part 2 of this Feature, we sit back down with Josh Clemente, the Founder and President of Levels, to discuss the importance of understanding our health. 

Becoming healthier is a broad subject with millions of different routes to take. Some routes may work, and others may not.  As Josh mentioned in the previous episode, this ties into a “closed-loop system.” 

In a closed-loop system, we could try hundreds of combinations between turning vegetarian and working out 3 times a week or turning to a juice cleanse and working out once a week; maybe they work, maybe they won’t. The key is that it’s the lack of feedback that will always keep us guessing if what we’re doing is working for our own bodies, which is why Josh created Levels. 

Levels could help provide you the feedback to understand your health truly. 

In part 2, Josh discusses His inspiration for creating Levels; Working with health data; Combining the medical world with a DTC brand; Coping with the stress from the development stage to the first customer; The positive impact of Levels; Finding empowerment through understanding your physical health; and much more.

Join Ramon Vela and Josh as they discuss Levels on The Story of a Brand.

For more on Levels, visit: https://www.levelshealth.com/

*

OUR ENTIRE PODCAST IS BROUGHT TO YOU BY ATTN Agency. 

ATTN Agency is a full-funnel growth and performance digital marketing agency with proven strategies to scale and optimize direct to consumer brands through tactical media buying, data-driven analysis, and unrivaled creative services.

If you are looking back on this year wondering what went wrong or what could have gone better, or if you're starting to put together your game plan for 2021, I have one piece of advice: you need to talk to ATTN Agency.

I’ve interviewed several of their clients, and I can say that they are the best in the business. ATTN represents some of the fastest-growing direct to consumer brands, delivering month over month results.

Go to https://www.attnagency.com/storyofabrand/ for a comprehensive, no-obligation, 14 point audit of your social, search, shopping, email, and SMS channels.

*

This episode is also brought to you by Forum Brands.

Have you built an online brand that consumers love? Do you sell in consumer categories that are essential to everyday life? Do the majority of your sales go through Amazon FBA? 

If this sounds like you, you should get to know Forum Brands. 

Forum is a team of expert investors, operators, and many ex-Amazonians, who provide entrepreneurs and owners with the most efficient and lucrative way to sell their e-commerce businesses.

If you’re interested in exploring a sale and cashing out years of your profits in one day, visit us at https://www.forumbrands.com/ to schedule a 30-minute call.

For today’s episode of The Story of a Brand, we’re sitting down with Josh Clemente, Founder, and President of Levels. 

When it comes to getting healthy, people’s first thoughts usually turn to exercise and eating better. Although as Josh noticed, it’s hard to exercise and eat better when each one of our bodies is entirely different. Different people do better with different diets, and exercise routines vary between every person.

In response to this, Josh and his team utilized existing medical technology to create Levels, a metabolic fitness program. With each meal or exercise, Levels gives you feedback on how it affects your body. With consistent live feedback, any customer could tweak their routine until it’s perfect for them. Tune in as we talk about the value of Levels. 

In part 2, Josh discusses Josh’s support system; The hundred-foot overview of Levels; The technology behind Levels; Adjusting your diet and routine to your personal needs; Learning about the “closed-loop feedback system”; Where Josh got his start in medical tech; and much more.

Join Ramon Vela and Josh as they discuss Levels on The Story of a Brand.

For more on Levels, visit: https://www.levelshealth.com/

*

OUR ENTIRE PODCAST IS BROUGHT TO YOU BY ATTN Agency. 

ATTN Agency is a full-funnel growth and performance digital marketing agency with proven strategies to scale and optimize direct to consumer brands through tactical media buying, data-driven analysis, and unrivaled creative services.

If you are looking back on this year wondering what went wrong or what could have gone better, or if you're starting to put together your game plan for 2021, I have one piece of advice: you need to talk to ATTN Agency.

I’ve interviewed several of their clients, and I can say that they are the best in the business. ATTN represents some of the fastest-growing direct to consumer brands, delivering month over month results.

Go to https://www.attnagency.com/storyofabrand/ for a comprehensive, no-obligation, 14 point audit of your social, search, shopping, email, and SMS channels.

*

This episode is also brought to you by Forum Brands.

Have you built an online brand that consumers love? Do you sell in consumer categories that are essential to everyday life? Do the majority of your sales go through Amazon FBA? 

If this sounds like you, you should get to know Forum Brands. 

Forum is a team of expert investors, operators, and many ex-Amazonians, who provide entrepreneurs and owners with the most efficient and lucrative way to sell their e-commerce businesses.

If you’re interested in exploring a sale and cashing out years of your profits in one day, visit us at https://www.forumbrands.com/ to schedule a 30-minute call.

In part 2 of our Feature, we sit back down with the Co-founder and CEO of Justuno, Erik Christiansen. In our last conversation, we covered Erik’s hero’s journey into creating Justuno. 

In today’s episode, we’re talking about the keys to building and maintaining a successful brand. As Erik explains in the show, there are so many variables in starting a company that sometimes you forget about the “basics of the shopping experience.” 

With small adjustments such as installing new ways to communicate to your customers, Justuno helps you become familiar with the marketing strategies that work best for you. 

With Justuno, Erik and his team are here to ease your way around e-commerce marketing so you could continue building your dream brand. Tune in today as we talk about the value of Justuno. 

In part 2, Erik discusses Engaging with your customers during their shopping experience; Shopping your own site; Using communication as a turning point; The advantage of having a DTC brand; The value of Justuno; Being thankful for the team; and much more.

Join Ramon Vela and Erik to discuss Justuno on The Story of a Brand.

For more on Justuno, visit: https://www.justuno.com/ramon/

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OUR ENTIRE PODCAST IS BROUGHT TO YOU BY ATTN Agency. 

ATTN Agency is a full-funnel growth and performance digital marketing agency with proven strategies to scale and optimize direct to consumer brands through tactical media buying, data-driven analysis, and unrivaled creative services.

If you are looking back on this year wondering what went wrong or what could have gone better, or if you're starting to put together your game plan for 2021, I have one piece of advice: you need to talk to ATTN Agency.

I’ve interviewed several of their clients, and I can say that they are the best in the business. ATTN represents some of the fastest-growing direct to consumer brands, delivering month over month results.

Go to https://www.attnagency.com/storyofabrand/ for a comprehensive, no-obligation, 14 point audit of your social, search, shopping, email, and SMS channels.

*

This episode is brought to you by TryNow.

Do your shoppers love your products once they've had a chance to try them? Is it hard for you to convey the quality of your product digitally? 

Well, there is a secret strategy that many of the fastest-growing Shopify brands use to get their products in more shoppers' homes.

They use TryNow to automate a Try At Home program. 

With TryNow, 1) shoppers can check out with a zero dollar cart, 2) get items shipped right to their home, and 3) only pay for what they keep. 

DTC brands like Hammit, Myles Apparel, Solid + Striped, Tamara Mellon, Universal Standard, and Girlfriend Collective... use TryNow to increase conversion rates and average order values. 

If you want to say to your shoppers, don't trust us, trust our products, then go to https://www.trynow.io/ to learn if a TryNow program is right for you.

In today’s episode of Story of a Brand, we’re talking to Erik Christiansen, CEO & Co-Founder, about his Hero’s journey into starting and growing Justuno.

Starting off at a snowboarding company, Erik noticed the impact that building an online community would have in starting a brand. Although his first company didn’t make it, he took this knowledge to enter the next part of his journey. 

Along with his buddy, Travis Logan, the two started Justuno which is a conversion optimization platform. As Erik mentions, Justuno was created to perfect the last mile and help “get that customer across the finish line.”

With Justuno, companies could use their software to stay creative with their marketing strategy and keep their customers engaged. Listen in as Erik gives us the inside scoop. 

In part 1, Erik discusses The Hundred-Foot overview of JustUno; Working on the last mile - Getting your customer over the finish line; Erik’s Hero’s Journey to creating JustUno; Creating an online community; Depending on your support system; Engaging with your customers during their shopping experience; and much more.

Join Ramon Vela and Erik as they discuss Justuno on The Story of a Brand.

For more on Justuno, visit: https://www.justuno.com/

*

OUR ENTIRE PODCAST IS BROUGHT TO YOU BY ATTN Agency. 

ATTN Agency is a full-funnel growth and performance digital marketing agency with proven strategies to scale and optimize direct to consumer brands through tactical media buying, data-driven analysis, and unrivaled creative services.

If you are looking back on this year wondering what went wrong or what could have gone better, or if you're starting to put together your game plan for 2021, I have one piece of advice: you need to talk to ATTN Agency.

I’ve interviewed several of their clients, and I can say that they are the best in the business. ATTN represents some of the fastest-growing direct to consumer brands, delivering month over month results.

Go to https://www.attnagency.com/storyofabrand/ for a comprehensive, no-obligation, 14 point audit of your social, search, shopping, email, and SMS channels.

*

This episode is brought to you by TryNow.

Do your shoppers love your products once they've had a chance to try them? Is it hard for you to convey the quality of your product digitally? 

Well, there is a secret strategy that many of the fastest-growing Shopify brands use to get their products in more shoppers' homes.

They use TryNow to automate a Try At Home program. 

With TryNow, 1) shoppers can check out with a zero dollar cart, 2) get items shipped right to their home, and 3) only pay for what they keep. 

DTC brands like Hammit, Myles Apparel, Solid + Striped, Tamara Mellon, Universal Standard, and Girlfriend Collective... use TryNow to increase conversion rates and average order values. 

If you want to say to your shoppers, don't trust us, trust our products then go to https://www.trynow.io/ to learn if a TryNow program is right for you.

In part 2 of this Feature, we sit back down with Will Nitze, Founder of IQBar, to continue discussing nutrition, brain food, and what it means to be an entrepreneur. 

Will’s company, IQBar, is a “brain and body nutrition company” for quality protein bars. With different flavors such as chocolate, wild blueberry, matcha chai, it’s no wonder why IQBars have been successful. 

Although as Will talks about in today’s episode, it wasn’t always easy. Starting a company means going through a lot of trial and error. To be a successful entrepreneur, “you have to be a little bit kooky” and “have a few screws loose.” Because as Will puts it, “creating anything from nothing” is an overall “wild experience” that isn’t always easy but almost always worth it. 

Check out the episode as we talk about balancing out your creative/methodical personalities, being passionate about your career, and advice to future entrepreneurs. 

In part 1, Will discusses COVID impacts on nutrition; Revolutionizing brain food; Growing more passionate in your work; Training yourself to become methodical; Advice for future entrepreneurs; What it truly means to be an entrepreneur; The future of the brand; and much more.

Join Ramon Vela, and Will discuss IQBar on The Story of a Brand.

For more on IQBar, visit: https://www.eatiqbar.com/

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OUR ENTIRE PODCAST IS BROUGHT TO YOU BY ATTN Agency. 

ATTN Agency is a full-funnel growth and performance digital marketing agency with proven strategies to scale and optimize direct to consumer brands through tactical media buying, data-driven analysis, and unrivaled creative services.

If you are looking back on this year wondering what went wrong or what could have gone better, or if you're starting to put together your game plan for 2021, I have one piece of advice: you need to talk to ATTN Agency.

I’ve interviewed several of their clients, and I can say that they are the best in the business. ATTN represents some of the fastest-growing direct to consumer brands, delivering month over month results.

Go to https://www.attnagency.com/storyofabrand/ for a comprehensive, no-obligation, 14 point audit of your social, search, shopping, email, and SMS channels.

*

This specific episode is also brought to you by Repeat.

Repeat is the easiest way for your customers to reorder products they love.

Most vendors in the Shopify ecosystem would have you believe that subscription-focused commerce is the key to customer retention for CPG brands. 

But with monthly churn rates pushing 10% across the industry, Repeat has a better way.

Repeat automates frictionless reordering experiences for the largest part of a CPG brand’s customer base: The non-subscriber.

Repeat uses machine learning to analyze one-time shopper behavior, automates reorder notifications, and delivers personalized replenishment carts that aid in up-sell and cross-sell efforts. 

The result? Higher LTV, better margins, and more insights on your best customers.

To learn more, visit https://signup.getrepeat.io/

*

This specific episode is also brought to you by CartText.

Are you interested in improving your Abandoned Cart Recovery rates?

Cart Text is Powered by real people, not bots, not AI, real people. Cart Text will contact & engage with your customers in real-time to make the sales you missed.

One by one, CartText will convert your abandoned carts, churned subscriptions, and billing-related issues using live agents + SMS. Real people, getting the job done. 

To learn more, visit https://carttext.com/

On today’s episode of Story of a Brand, we’re sitting down with Will Nitze, the Founder of IQBar.

While studying psychology as an undergrad, Will became fascinated with the brain and neuroscience. After graduation and long days at work, Will started to experience chronic headaches, which he soon found out would be caused by an unhealthy diet.

Through much research, he discovered his true calling was to reinvent brain food. As Will mentions, “this light bulb went off. I was like, oh, this could be the thing that I do now.”

With IQBar, “I could create functional nutritional products and not only solve my problems, but tens of thousands of other people's problems.” Listen in as we talk about IQBar and the six brain nutrients to help start your day off right.

In part 1, Will discusses The Hundred-foot overview of IQBar; The Six Brain nutrients of the IQBar; Connecting nutrition to our psychology; Will’s start to the brand; A focus on nutrition; Working on fundraising; and much more.

Join Ramon Vela, and Will discuss the IQBar on The Story of a Brand.

For more on IQBar, visit: https://www.eatiqbar.com/

*

OUR ENTIRE PODCAST IS BROUGHT TO YOU BY ATTN Agency.

ATTN Agency is a full-funnel growth and performance digital marketing agency with proven strategies to scale and optimize direct to consumer brands through tactical media buying, data-driven analysis, and unrivaled creative services.

If you are looking back on this year wondering what went wrong or what could have gone better, or if you're starting to put together your game plan for 2021, I have one piece of advice: you need to talk to ATTN Agency.

I’ve interviewed several of their clients, and I can say that they are the best in the business. ATTN represents some of the fastest-growing direct to consumer brands, delivering month over month results.

Go to https://www.attnagency.com/storyofabrand/ for a comprehensive, no-obligation, 14 point audit of your social, search, shopping, email, and SMS channels.

*

This specific episode is also brought to you by Repeat.

Repeat is the easiest way for your customers to reorder products they love.

Most vendors in the Shopify ecosystem would have you believe that subscription-focused commerce is the key to customer retention for CPG brands.

But with monthly churn rates pushing 10% across the industry, Repeat has a better way.

Repeat automates frictionless reordering experiences for the largest part of a CPG brand’s customer base: The non-subscriber.

Repeat uses machine learning to analyze one-time shopper behavior, automates reorder notifications, and delivers personalized replenishment carts that aid in up-sell and cross-sell efforts.

The result? Higher LTV, better margins, and more insights on your best customers.

To learn more, visit https://signup.getrepeat.io/

*

This specific episode is also brought to you by CartText.

Are you interested in improving your Abandoned Cart Recovery rates?

Cart Text is Powered by real people, not bots, not AI, real people. Cart Text will contact & engage with your customers in real-time to make the sales you missed.

One by one, CartText will convert your abandoned carts, churned subscriptions, and billing-related issues using live agents + SMS. Real people, getting the job done.

To learn more, visit https://carttext.com/

In part 2 of our Feature, we continue the conversation with Ray Li about his brand Sene. Sene is a custom clothing company that’s innovating the shopping experience. 

No longer does clothing have to be size-centric; instead, it is worn with ease as your attire is customized to fit you. 

Sene is about creating a thoughtful experience for each consumer to create a personal atmosphere that fast fashion doesn’t always seem to capture. 

It all starts with a 60 second Smart Fit quiz to upload your measurements and any sizing preferences. After that, it’s sewn and shipped right to your doorstep. 

For those who are eager to try out Sene but are unsure about any fitting mishaps, there is a 60-day guarantee for all orders.  Alterations are made within those 60 days until you find your perfect fit. 

Listen in as Ramon Vela and Ray LI discuss the future of custom clothing on The Story of a Brand.

In part 2, Ray discusses the following: The importance of believing in your vision; Breaking the traditional suiting market; Going into the trial and error of growing the company; Changing conventional approaches to starting a modern clothing brand; Walking through the Sene customer experience; The Sene VIP program; Advice for future entrepreneurs; and much more.

For more on Sene, visit:  https://senestudio.com/

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This episode and our entire podcast are brought to you by ATTN Agency. 

ATTN Agency is a full-funnel growth and performance digital marketing agency with proven strategies to scale and optimize direct to consumer brands through tactical media buying, data-driven analysis, and unrivaled creative services.

If you are looking back on this year wondering what went wrong or what could have gone better, or if you're starting to put together your game plan for 2021, I have one piece of advice: you need to talk to ATTN Agency.

I’ve interviewed several of their clients, and I can say that they are the best in the business. ATTN represents some of the fastest-growing direct to consumer brands, delivering month over month results.

Go to https://www.attnagency.com/storyofabrand/ for a comprehensive, no-obligation, 14 point audit of your social, search, shopping, email, and SMS channels.

*

This episode is also brought to you by Forum Brands.

Have you built an online brand that consumers love? Do you sell in consumer categories that are essential to everyday life? Do the majority of your sales go through Amazon FBA? 

If this sounds like you, you should get to know Forum Brands. 

Forum is a team of expert investors, operators, and many ex-Amazonians, who provide entrepreneurs and owners with the most efficient and lucrative way to sell their e-commerce businesses

If you’re interested in exploring a sale and cashing out years of your profits in one day, visit us at https://www.forumbrands.com/ to schedule a 30-minute call.