The Story of a Brand Show

***This episode is brought to you by ATTN Agency and Omnisend.***

Tens of thousands of people have supplemented their income by building Amazon FBA business out of their garages and homes.

With the acceleration of e-commerce caused by the pandemic, many of these Amazon FBA businesses have seen tremendous growth.

However, with tremendous growth comes increased expenditures for inventory, new employees, shipping costs, etc. What once was an easy, fun way to make money now is a headache.

Alex Kopco, co-Founder & COO of Forum Brands, might have a solution for you. They look for passionate sellers who have built great brands that consumers love and allow them to cash out years of profits in one day.

In part 1 of this Feature, we discuss The hundred-foot overview of Forum Brands; Alex’s experience with Amazon; Being truly customer-centric; The advantages of listening to the cultural differences of your customers; The customer’s first impression of your brand; The boarding process with Forum; and much more.

Join Ramon Vela and Alex as they discuss Forum Brands on The Story of a Brand.

For more on Forum Brands, visit: https://www.forumbrands.com/

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OUR ENTIRE PODCAST IS BROUGHT TO YOU BY ATTN Agency.

ATTN Agency is a full-funnel growth and performance digital marketing agency with proven strategies to scale and optimize direct to consumer brands through tactical media buying, data-driven analysis, and unrivaled creative services.

If you are looking back on this year wondering what went wrong or what could have gone better, or if you're starting to put together your game plan for 2021, I have one piece of advice: you need to talk to ATTN Agency.

I’ve interviewed several of their clients, and I can say that they are the best in the business. ATTN represents some of the fastest-growing direct to consumer brands, delivering month over month results.

Go to https://www.attnagency.com/storyofabrand/ for a comprehensive, no-obligation, 14 point audit of your social, search, shopping, email, and SMS channels.

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This episode was brought to you by Omnisend.

Omnisend is an e-commerce marketing platform that goes above and beyond regular email campaigns - so you can start increasing your sales, not your workload.

With Omnisend, you’ll be launching pre-built e-commerce automation in no time, as well as intuitively segmenting customers and even trying out SMS or push notifications - all from the same platform.

The best part? Omnisend provides an immediate boost to your revenue while staying as comfortable as drag & drop email building - with automated emails averaging up to 40% of total email revenue.

Join Hallmark, Duke Cannon, and 50,000 other high-growth brands who choose Omnisend to grow their e-commerce businesses on autopilot.

Start your 14-day free trial today. No credit card is required. Visit https://www.omnisend.com/sob/

***This episode is brought to you by ATTN Agency and Repeat.***

In today’s episode, we sit back down with Emily Groden, founder and Evergreen CEO. Evergreen is one of the first organic frozen waffle companies or all of those who love a quick snack that’s not only delicious but healthy.

Through trial and error, Emily took her love of food to create her waffles’ first few recipes. From flavors such as Peanut Butter and Banana to Chocolate Chip and Matcha, Emily ensures an excellent quality waffle with clean ingredients.

Along with diverse flavors, each of the waffles is dairy-free without any refined sugars or preservatives. Tune in as we talk to Emily about the “behind the scenes” of Evergreen.

In part 1, we discuss Perfecting the Evergreen recipes; Being a working parent of a newborn; Depending on your support system; Taking the dive into your entrepreneurial journey; The advantage of having Whole Foods as your customer; The future of the brand; and much more.

Join Ramon Vela and Emily as they discuss Evergreen on The Story of a Brand.

For more on Evergreen, visit: https://eatevergreen.com/

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OUR ENTIRE PODCAST IS BROUGHT TO YOU BY ATTN Agency.

ATTN Agency is a full-funnel growth and performance digital marketing agency with proven strategies to scale and optimize direct to consumer brands through tactical media buying, data-driven analysis, and unrivaled creative services.

If you are looking back on this year wondering what went wrong or what could have gone better, or if you're starting to put together your game plan for 2021, I have one piece of advice: you need to talk to ATTN Agency.

I’ve interviewed several of their clients, and I can say that they are the best in the business. ATTN represents some of the fastest-growing direct to consumer brands, delivering month over month results.

Go to https://www.attnagency.com/storyofabrand/ for a comprehensive, no-obligation, 14 point audit of your social, search, shopping, email, and SMS channels.

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This specific episode is also brought to you by Repeat.

Repeat is the easiest way for your customers to reorder products they love.

Most vendors in the Shopify ecosystem would have you believe that subscription-focused commerce is the key to customer retention for CPG brands.

But with monthly churn rates pushing 10% across the industry, Repeat has a better way.

Repeat will automate a frictionless reordering experience for the largest part of a CPG brand’s customer base: The non-subscriber.

Repeat uses machine learning to analyze one-time shopper behavior, automates reorder notifications, and delivers personalized replenishment carts that aid in up-sell and cross-sell efforts.

The result? Higher LTV, better margins, and more insights on your best customers.

To learn more, visit https://signup.getrepeat.io/

***This episode is brought to you by ATTN Agency and Repeat.***

In today’s show, we sit down with founder and CEO Emily Groden to talk about the Evergreen brand.

As Emily mentions, at the time, she was a lawyer with a young daughter who wanted to feed her “something really quick and easy” and “frozen waffles seemed like the obvious option.” Although she couldn’t believe the type of ingredients were in them when she got a closer look.

Listen in as we hear about how Emily created an organic frozen waffle company for all of those hard-working moms.

In part 1, we discuss Emily’s mentor experience; The 100 ft overview of the brand; Emily’s journey as a college athlete and lawyer; Learning from the Chef’s Table; Pursuing your dreams out of college; Being a lawyer who loves food; and much more.

Join Ramon Vela and Emily as they discuss Evergreen on The Story of a Brand.

For more on Evergreen, visit: https://eatevergreen.com/

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OUR ENTIRE PODCAST IS BROUGHT TO YOU BY ATTN Agency.

ATTN Agency is a full-funnel growth and performance digital marketing agency with proven strategies to scale and optimize direct to consumer brands through tactical media buying, data-driven analysis, and unrivaled creative services.

If you are looking back on this year wondering what went wrong or what could have gone better, or if you're starting to put together your game plan for 2021, I have one piece of advice: you need to talk to ATTN Agency.

I’ve interviewed several of their clients, and I can say that they are the best in the business. ATTN represents some of the fastest-growing direct to consumer brands, delivering month over month results.

Go to https://www.attnagency.com/storyofabrand/ for a comprehensive, no-obligation, 14 point audit of your social, search, shopping, email, and SMS channels.

*

This specific episode is also brought to you by Repeat.

Repeat is the easiest way for your customers to reorder products they love.

Most vendors in the Shopify ecosystem would have you believe that subscription-focused commerce is the key to customer retention for CPG brands.

But with monthly churn rates pushing 10% across the industry, Repeat has a better way.

Repeat will automate a frictionless reordering experience for the largest part of a CPG brand’s customer base: The non-subscriber.

Repeat uses machine learning to analyze one-time shopper behavior, automates reorder notifications, and delivers personalized replenishment carts that aid in up-sell and cross-sell efforts.

The result? Higher LTV, better margins, and more insights on your best customers.

To learn more, visit https://signup.getrepeat.io/

In today’s episode of The Story of a Brand, we sit back down with Dan Demsky, co-founder of Unbound Merino. Unbound Merino is a high-performance appeal brand that utilizes premium merino wool material.

In the previous episode, we talked about the pros of wearing merino wool; lightweight regulates your temperature and never wrinkles.

In this episode, we delve into Dan’s journey into building the brand and creating Unbound Merino. Not only do we hear about his inspiration leading him to the idea, but we get an insight into what it took to keep the dream live.

As Dan recalls, “it made sense to me... I need these people to support me. I need this momentum. So what else would I be doing? … I could have played video games, read comic books, I could have got a 12 pack of beer, ate some pizza, and watched Netflix. No, I wanted to make this thing work. So you do the work.”

Listen in as Ramon Vela, and Dan Demsky discuss what it means to keep up that entrepreneurial momentum on The Story of a Brand.

In part 1, Dan discusses Unbound Merino’s marketing strategy; The upsides of crowdfunding; Reaching out to everyone you know to build momentum; Creating the perfect campaign; COVID Impacts on a travel apparel brand; Delving into the different products; and much more.

For more on Unbound Merino, visit: https://unboundmerino.com/

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OUR PODCAST IS BROUGHT TO YOU BY ATTN Agency.

ATTN Agency is a full-funnel growth and performance digital marketing agency with proven strategies to scale and optimize direct to consumer brands through tactical media buying, data-driven analysis, and unrivaled creative services.

If you are looking back on this year wondering what went wrong or what could have gone better, or if you're starting to put together your game plan for 2021, I have one piece of advice: you need to talk to ATTN Agency.

I’ve interviewed several of their clients, and I can say that they are the best in the business. ATTN represents some of the fastest-growing direct to consumer brands, delivering month over month results.

Go to https://www.attnagency.com/storyofabrand/ for a comprehensive, no-obligation, 14 point audit of your social, search, shopping, email, and SMS channels.

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This episode is brought to you by TryNow.

Do your shoppers love your products once they've had a chance to try them? Is it hard for you to convey the quality of your product digitally?

Well, there is a secret strategy that many of the fastest-growing Shopify brands use to get their products in more shoppers' homes.

They use TryNow to automate a Try At Home program.

With TryNow, 1) shoppers can check out with a zero dollar cart, 2) get items shipped right to their home, and 3) only pay for what they keep.

DTC brands like Hammit, Myles Apparel, Solid + Striped, Tamara Mellon, Universal Standard, and Girlfriend Collective... use TryNow to increase conversion rates and average order values.

If you want to say to your shoppers, don't trust us, trust our products, then go to https://www.trynow.io/ to learn if a TryNow program is right for you.

In the first part of this Feature, we interview Dan Demsky, co-Founder of Unbound Merino. Unbound Merino is a versatile, high performance & sustainable clothing line for men and women made from Merino wool.

Merino wool comes from the merino sheep in Australia. The secret in “nature’s miracle fabric” is that it holds the capabilities to insulate heat when it’s cold and breathe comfortably when it’s warm.

It’s also naturally antibacterial and moisture-wicking, which means less washing with clothes that stay dry, clean, and fresh. This makes it the perfect material to bring in your carry on to maximize your travel wardrobe or wear for everyday use.

Listen in as we talk to co-founder Dan Demsky, as he tells us how he turned merino wool into a travel apparel brand.

In part 1, Dan discusses Dan’s mentor experience; The Hundred-Foot Overview of Unbound Merino; Nature’s miracle fabric; How merino wool works; Crowdfunding your project; Utilizing the next travel hack; and much more.

Join Ramon Vela and Dan as they discuss Unbound Merino on The Story of a Brand.

For more on Unbound Merino, visit: https://unboundmerino.com/

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OUR PODCAST IS BROUGHT TO YOU BY ATTN Agency.

ATTN Agency is a full-funnel growth and performance digital marketing agency with proven strategies to scale and optimize direct to consumer brands through tactical media buying, data-driven analysis, and unrivaled creative services.

If you are looking back on this year wondering what went wrong or what could have gone better, or if you're starting to put together your game plan for 2021, I have one piece of advice: you need to talk to ATTN Agency.

I’ve interviewed several of their clients, and I can say that they are the best in the business. ATTN represents some of the fastest-growing direct to consumer brands, delivering month over month results.

Go to https://www.attnagency.com/storyofabrand/ for a comprehensive, no-obligation, 14 point audit of your social, search, shopping, email, and SMS channels.

*

This episode is brought to you by TryNow.

Do your shoppers love your products once they've had a chance to try them? Is it hard for you to convey the quality of your product digitally?

Well, there is a secret strategy that many of the fastest-growing Shopify brands use to get their products in more shoppers' homes.

They use TryNow to automate a Try At Home program.

With TryNow, 1) shoppers can check out with a zero dollar cart, 2) get items shipped right to their home, and 3) only pay for what they keep.

DTC brands like Hammit, Myles Apparel, Solid + Striped, Tamara Mellon, Universal Standard, and Girlfriend Collective... use TryNow to increase conversion rates and average order values.

If you want to say to your shoppers, don't trust us, trust our products, then go to https://www.trynow.io/ to learn if a TryNow program is right for you.

In today’s episode, we sit back down with Davis Clute, Author and CEO & Co-Founder of Hiccapop, as we continue the discussion of his new book, “How to Start a Business (In 50 Pages).”

Throughout the book, Davis gives insight from his own experiences and expertise to break down what it means to start a brand.

From customer service to product development, Davis holds a lot of great advice, and one of the topics we’re focusing on today is growth.

As Davis references an old military quote, “slow is smooth and smooth is fast,” he's sharing with us that growing slow, deliberate, and profitable is better than growing quickly and at "all cost" while sacrificing profitability. Instead of growing slow & profitable, it often helps you to grow faster.

Listen in as we talk about taking the long term approach to growing a successful brand with Davis Clute.

In part 1, Davis discusses The pros and cons of having a co-founder; Is hard work overrated; The importance of persistence; “Slow is smooth and smooth is fast”; Growing at a rate that works for your company; Advice for entrepreneurs; and much more.

Join Ramon Vela and Davis as they discuss Hiccapop on The Story of a Brand.

For more on Hiccapop, visit: https://www.hiccapop.com/

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OUR PODCAST IS BROUGHT TO YOU BY ATTN Agency.

ATTN Agency is a full-funnel growth and performance digital marketing agency with proven strategies to scale and optimize direct to consumer brands through tactical media buying, data-driven analysis, and unrivaled creative services.

If you are looking back on this year wondering what went wrong or what could have gone better, or if you're starting to put together your game plan for 2021, I have one piece of advice: you need to talk to ATTN Agency.

I’ve interviewed several of their clients, and I can say that they are the best in the business. ATTN represents some of the fastest-growing direct to consumer brands, delivering month over month results.

Go to https://www.attnagency.com/storyofabrand/ for a comprehensive, no-obligation, 14 point audit of your social, search, shopping, email, and SMS channels.

*

This episode is also brought to you by Forum Brands.

Have you built an online brand that consumers love? Do you sell in consumer categories that are essential to everyday life? Do the majority of your sales go through Amazon FBA?

If this sounds like you, you should get to know Forum Brands.

Forum is a team of expert investors, operators, and many ex-Amazonians, who provide entrepreneurs and owners with the most efficient and lucrative way to sell their e-commerce businesses.

If you’re interested in exploring a sale and cashing out years of your profits in one day, visit us at https://www.forumbrands.com/ to schedule a 30-minute call.

On today’s episode of Story of a Brand, we’re sitting down with CEO and Co-Founder Davis Clute.

With a couple of previous start-ups under his belt, Davis created the brand Hiccapop. Hiccapop is a brand solely dedicated to rethinking children’s products for the modern parent.

With Hiccapop growing in success, Davis released his latest book, “How to Start a Business (In 50 Pages),” which provides insights to upcoming entrepreneurs.

Insights including past experiences, how to expect and overcome failure, and ways to de-stress during your business’s growth. Please tune in to today’s episode as we go over the entrepreneurial insights of Davis Clute.

In part 1, Davis discusses His Mentor experience, Focusing on customer service and product development, Going over the keys of success, Learning from failure, Growing a business in a stress-free environment, Getting your product out to the public.

Join Ramon Vela and Davis as they discuss Hiccapop on The Story of a Brand.

For more on Hiccapop, visit: https://www.hiccapop.com/

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OUR PODCAST IS BROUGHT TO YOU BY ATTN Agency.

ATTN Agency is a full-funnel growth and performance digital marketing agency with proven strategies to scale and optimize direct to consumer brands through tactical media buying, data-driven analysis, and unrivaled creative services.

If you are looking back on this year wondering what went wrong or what could have gone better, or if you're starting to put together your game plan for 2021, I have one piece of advice: you need to talk to ATTN Agency.

I’ve interviewed several of their clients, and I can say that they are the best in the business. ATTN represents some of the fastest-growing direct to consumer brands, delivering month over month results.

Go to https://www.attnagency.com/storyofabrand/ for a comprehensive, no-obligation, 14 point audit of your social, search, shopping, email, and SMS channels.

*

This episode is also brought to you by Forum Brands.

Have you built an online brand that consumers love? Do you sell in consumer categories that are essential to everyday life? Do the majority of your sales go through Amazon FBA?

If this sounds like you, you should get to know Forum Brands.

Forum is a team of expert investors, operators, and many ex-Amazonians, who provide entrepreneurs and owners with the most efficient and lucrative way to sell their e-commerce businesses.

If you’re interested in exploring a sale and cashing out years of your profits in one day, visit us at https://www.forumbrands.com/ to schedule a 30-minute call.

For our next episode, we sit back down with CEO and Co-Founder Aaron Luo to talk about his brand Caraa. Caraa is a luxury handbag brand created for everyone.

Creating Caraa was never meant to hold the same ideals as larger luxury brands. Caraa denies “exclusivity” to make the idea of luxury more accessible to the modern woman.

“There’s nothing wrong with luxury brands,” as Aaron mentions, “the idea is always ‘can we democratize good products?’” By producing a product in similar factories such as those that create luxury, Caraa has that same quality for lesser than the usual price. Between duffels, totes, and even their award-winning masks, check out today’s episode to hear the story behind Caraa.

In part 1, Aaron discusses Receiving feedback in a luxury space; Building inclusivity in a luxury space for consumers; Expensive doesn’t always mean better; COVID impacts; The future of Caraa; How to contact Caraa; and much more.

Join Ramon Vela and Aaron as they discuss Caraa on The Story of a Brand.

For more on Caraa, visit: https://caraasport.com/

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OUR ENTIRE PODCAST IS BROUGHT TO YOU BY ATTN Agency.

ATTN Agency is a full-funnel growth and performance digital marketing agency with proven strategies to scale and optimize direct to consumer brands through tactical media buying, data-driven analysis, and unrivaled creative services.

If you are looking back on this year wondering what went wrong or what could have gone better, or if you're starting to put together your game plan for 2021, I have one piece of advice: you need to talk to ATTN Agency.

I’ve interviewed several of their clients, and I can say that they are the best in the business. ATTN represents some of the fastest-growing direct to consumer brands, delivering month over month results.

Go to https://www.attnagency.com/storyofabrand/ for a comprehensive, no-obligation, 14 point audit of your social, search, shopping, email, and SMS channels.

*

This episode is brought to you by FlavorCloud.

Who wants to deal with international shipping, customs, duties, and taxes.

FlavorCloud makes it easy for fast-growing DTC brands and 3PL partners to ship globally in just a few simple steps.

Let FlavorCloud manage it all, for more details visit https://flavorcloud.com/

In today’s episode, we sit down with Aaron Luo as he introduces his brand Caraa.

Aaron and his co-founder, Carmen Chen Wu, teamed up in New York, where they later learned that they both spent their childhoods in Spain.

Seemingly destined by fate, Aaron and the award-winning designer created Caraa. Caraa is a brand built to democratize luxury-quality products to the modern woman on the go.

Especially living in a metropolitan city such as New York, people go from the A train to work to grab a coffee to run errands to getting back on the A train to finally getting home. Sounds tiring? It’s because it is.

After a long day like that, you deserve a great looking bag designed to last as long as you do. So tune in today to hear about a kick-ass product that’s challenging the world of luxury handbags.

In part 1, Aaron discusses Aaron’s mentor experience; The Hundred-foot overview of Caraa; Creating luxury products designed to last; Growing the company at the right pace; Differences in funding; Aaron’s Co-Founder Journey; and much more.

Join Ramon Vela and Aaron as they discuss Caraa on The Story of a Brand.

For more on Caraa, visit: https://caraasport.com/

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OUR ENTIRE PODCAST IS BROUGHT TO YOU BY ATTN Agency.

ATTN Agency is a full-funnel growth and performance digital marketing agency with proven strategies to scale and optimize direct to consumer brands through tactical media buying, data-driven analysis, and unrivaled creative services.

If you are looking back on this year wondering what went wrong or what could have gone better, or if you're starting to put together your game plan for 2021, I have one piece of advice: you need to talk to ATTN Agency.

I’ve interviewed several of their clients, and I can say that they are the best in the business. ATTN represents some of the fastest-growing direct to consumer brands, delivering month over month results.

Go to https://www.attnagency.com/storyofabrand/ for a comprehensive, no-obligation, 14 point audit of your social, search, shopping, email, and SMS channels.

*

This episode is brought to you by FlavorCloud.

Who wants to deal with international shipping, customs, duties, and taxes.

FlavorCloud makes it easy for fast-growing DTC brands and 3PL partners to ship globally in just a few simple steps.

Let FlavorCloud manage it all, for more details visit https://flavorcloud.com/

In today’s episode, we sit back down with Matt Weiss, CEO and Founder of RIND Snacks.

In the previous episode, Matt told us the story of how inspired he was by his great grandmother, Helen Seitner, and her resourcefulness.

Using the rinds of the fruit is not only nutritional and delicious but helps lessen food waste. With RIND, Matt can create a snack that positively benefits the environment, and with their mission, he can give this positivity to other people.

Their mission, “Love is Rind,” allows RIND to be part of the solution to absolve child hunger. With 5,000+ bags already donated, Matt shows us what it truly means to pay it forward.

From his great grandmother’s warming spirit to building the brand, tune in today to hear more about RIND’s kindness.

In part 1, Matt discusses COVID impacts on RIND Snacks; Launching a D to C brand during a pandemic; Getting into the ingredients; Growing your brand despite “haters”; RIND’s mission statement; Delving into the inspiration behind their flavors; Matt’s advice to future entrepreneurs; and much more.

Join Ramon Vela and Matt as they discuss RIND Snacks on The Story of a Brand.

For more on RIND Snacks, visit: https://www.rindsnacks.com/

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OUR ENTIRE PODCAST IS BROUGHT TO YOU BY ATTN Agency.

ATTN Agency is a full-funnel growth and performance digital marketing agency with proven strategies to scale and optimize direct to consumer brands through tactical media buying, data-driven analysis, and unrivaled creative services.

If you are looking back on this year wondering what went wrong or what could have gone better, or if you're starting to put together your game plan for 2021, I have one piece of advice: you need to talk to ATTN Agency.

I’ve interviewed several of their clients, and I can say that they are the best in the business. ATTN represents some of the fastest-growing direct to consumer brands, delivering month over month results.

Go to https://www.attnagency.com/storyofabrand/ for a comprehensive, no-obligation, 14 point audit of your social, search, shopping, email, and SMS channels.

*

This specific episode is also brought to you by Repeat.

Repeat is the easiest way for your customers to reorder products they love.

Most vendors in the Shopify ecosystem would have you believe that subscription-focused commerce is the key to customer retention for CPG brands.

But with monthly churn rates pushing 10% across the industry, Repeat has a better way.

Repeat will automate a frictionless reordering experience for the largest part of a CPG brand’s customer base: The non-subscriber.

Repeat uses machine learning to analyze one-time shopper behavior, automates reorder notifications, and delivers personalized replenishment carts that aid in up-sell and cross-sell efforts.

The result? Higher LTV, better margins, and more insights on your best customers.

To learn more, visit https://signup.getrepeat.io/