The Story of a Brand Show

**This episode is brought to you by ATTN Agency and Repeat.**

In the first part of this feature, we hear from Kailey Donewald, founder and CEO of Sacred Serve. Sacred Serve makes organic gelato that comes from coconut milk, medicinal products, and superfoods.

Kailey was feeling rundown from her day job and decided to take some time and visit an ashram in India and travel to Bali. While in Bali, she learned about mental health and was introduced to a food cleanse.

With a better diet, Kailey felt mentally and spiritually stronger. She realized that she wants to help people get healthier but on a larger scale, and that’s how Sacred Serve was started.

She never viewed herself as an entrepreneur, but she learned as she went. She outlines the early struggles and difficulties in starting her business.

In Part 1, we hear about starting a business, Kailey’s background, and how Sacred Serve all started.

Join Ramon Vela and Kailey as they breakdown the inside story on The Story of a Brand.

For more on Sacred Serve, visit: https://www.sacredserve.com/

*

OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF ATTN Agency.

ATTN Agency is a full-funnel growth and performance digital marketing agency with proven strategies to scale and optimize direct-to-consumer brands through tactical media buying, data-driven analysis, and unrivaled creative services.

If you are looking back on this year wondering what went wrong or what could have gone better, or if you're starting to put together your game plan for 2021, I have one piece of advice: you need to talk to ATTN Agency.

I’ve interviewed several of their clients, and I can say that they are the best in the business. ATTN represents some of the fastest-growing direct-to-consumer brands, delivering month-over-month results.

For a comprehensive, no-obligation, 14 point audit of your social, search, shopping, email, and SMS channels, visit: https://www.attnagency.com/storyofabrand/

*

This episode is also brought to you by Forum Brands.

Have you built an online brand that consumers love? Do you sell in consumer categories that are essential to everyday life? Do the majority of your sales go through Amazon FBA?

If this sounds like you, you should get to know Forum Brands.

Forum is a team of expert investors, operators, and many ex-Amazonian, who provide entrepreneurs and owners with the most efficient and lucrative way to sell their e-commerce businesses.

If you’re interested in exploring a sale and cashing out years of your profits in one day, visit us at https://www.forumbrands.com/ to schedule a 30-minute call.

**This episode is brought to you by ATTN Agency and Repeat.**

In the second part of this feature, Steve Schwartz, the CEO of Art of Tea, compares tea to wine. The grapes that go into the wine are meticulously sourced and grown, yet the leaves that go into tea don’t have the same backstory.

Art of Tea uses the idea of specifically-selected leaves to go into each drink. Steve outlines some of the cooking processes that result in different tastes and some of the harvesting techniques used.

Even the size of the leaves has a huge impact on the final taste. Steve shows his experience by diving into the specifics and science behind making tea, giving us a better understanding of this magical process.

In part 2, we learn about the intricacies of sourcing and preparing tea leaves, the science behind making tea, and why it all matters.

Join Ramon Vela and Steve as they breakdown the inside story on The Story of a Brand.

For more on Art of Tea, visit: https://www.artoftea.com/

*

OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF ATTN Agency.

ATTN Agency is a full-funnel growth and performance digital marketing agency with proven strategies to scale and optimize direct-to-consumer brands through tactical media buying, data-driven analysis, and unrivaled creative services.

If you are looking back on this year wondering what went wrong or what could have gone better, or if you're starting to put together your game plan for 2021, I have one piece of advice: you need to talk to ATTN Agency.

I’ve interviewed several of their clients, and I can say that they are the best in the business. ATTN represents some of the fastest-growing direct-to-consumer brands, delivering month-over-month results.

For a comprehensive, no-obligation, 14 point audit of your social, search, shopping, email, and SMS channels, visit: https://www.attnagency.com/storyofabrand/

*

This episode was brought to you by Repeat.

Repeat is the easiest way for your customers to reorder products they love.

Repeat will automate a frictionless reordering experience for the largest part of a CPG brand’s customer base: The non-subscriber.

Repeat uses machine learning to analyze one-time shopper behavior, automates reorder notifications, and delivers personalized replenishment carts that aid in up-sell and cross-sell efforts.

The result? Higher LTV, better margins, and more insights on your best customers.

To learn more, visit signup.getrepeat.io.

**This episode is brought to you by ATTN Agency and Repeat.**

In the first part of this feature, we hear from Steve Schwartz, the CEO of Art of Tea. Art of Tea is an importer and blender of organic and specialty teas.

It all started when Steve saved up his money, got a backpack, and took time throughout the world. His goal was to learn more about the best teas on the planet. As his research continued, he realized that he needed to turn this passion into a career.

He talks about his mother getting sick and passing away and the influence she had on his life. Steve describes what it means to visit a sick person and ultimately explains how tea can be viewed the same way.

In Part 1, we hear about Steve’s story, why tea is so important to him, and the early days of Art of Tea.

Join Ramon Vela and Steve as they breakdown the inside story on The Story of a Brand.

For more on Art of Tea, visit: https://www.artoftea.com/

*

OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF ATTN Agency.

ATTN Agency is a full-funnel growth and performance digital marketing agency with proven strategies to scale and optimize direct-to-consumer brands through tactical media buying, data-driven analysis, and unrivaled creative services.

If you are looking back on this year wondering what went wrong or what could have gone better, or if you're starting to put together your game plan for 2021, I have one piece of advice: you need to talk to ATTN Agency.

I’ve interviewed several of their clients, and I can say that they are the best in the business. ATTN represents some of the fastest-growing direct-to-consumer brands, delivering month-over-month results.

For a comprehensive, no-obligation, 14 point audit of your social, search, shopping, email, and SMS channels, visit: https://www.attnagency.com/storyofabrand/

*

This episode was brought to you by Repeat.

Repeat is the easiest way for your customers to reorder products they love.

Repeat will automate a frictionless reordering experience for the largest part of a CPG brand’s customer base: The non-subscriber.

Repeat uses machine learning to analyze one-time shopper behavior, automates reorder notifications, and delivers personalized replenishment carts that aid in up-sell and cross-sell efforts.

The result? Higher LTV, better margins, and more insights on your best customers.

To learn more, visit signup.getrepeat.io.

**This episode is brought to you by ATTN Agency and Omnisend.**

In the second part of this feature, Ely Khakshouri, the CEO of Retrospec, talks about nostalgia. He remarks that some products are sold simply because of the nostalgic nature of the product. This is his inspiration to create high-performance items that pay homage to their old-school predecessors.

Retrospec is built on the idea of injecting all of their products with the same personality.

Ely mentions that some of the design ideas come from polls or posts on Instagram. He allows fans of his brand to help shape the future products of Retrospec.

He also discusses that his brand is built around his own passions. He has a love for outdoor activities and an affinity for old-school stylings.

In part 2, we learn about the power of nostalgia, how some design considerations are made, and how Ely’s company revolves around his own passions.

Join Ramon Vela and Ely as they breakdown the inside story on The Story of a Brand.

For more on Retrospec, visit: https://retrospec.com/

*

OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF ATTN Agency.

ATTN Agency is a full-funnel growth and performance digital marketing agency with proven strategies to scale and optimize direct-to-consumer brands through tactical media buying, data-driven analysis, and unrivaled creative services.

If you are looking back on this year wondering what went wrong or what could have gone better, or if you're starting to put together your game plan for 2021, I have one piece of advice: you need to talk to ATTN Agency.

I’ve interviewed several of their clients, and I can say that they are the best in the business. ATTN represents some of the fastest-growing direct-to-consumer brands, delivering month-over-month results.

For a comprehensive, no-obligation, 14 point audit of your social, search, shopping, email, and SMS channels, visit: https://www.attnagency.com/storyofabrand/

*

This episode was brought to you by Omnisend.

Omnisend is an e-commerce marketing platform that goes above and beyond regular email campaigns - so you can start increasing your sales, not your workload.

With Omnisend, you’ll be launching pre-built e-commerce automation in no time, as well as intuitively segmenting customers and even trying out SMS or push notifications - all from the same platform.

The best part? Omnisend provides an immediate boost to your revenue while staying as comfortable as drag & drop email building - with automated emails averaging up to 40% of total email revenue.

Join Hallmark, Duke Cannon, and 50,000 other high-growth brands who choose Omnisend to grow their e-commerce businesses on autopilot.

Start your 14-day free trial today. No credit card is required. Visit https://www.omnisend.com/sob/

**This episode is brought to you by ATTN Agency and Omnisend.**

In the first part of this feature, we hear from Ely Khakshouri, the CEO of Retrospec. Retrospec is a brand that creates products for outdoor hobbies like bicycles, paddleboards, skateboards, and more.

Ely discusses how many people are glued to their technology and digital forms of entertainment – the focus is moving away from outdoor hobbies, and he believes that’s poor for people’s mental health and socialization. To do something about it, Retrospec was born.

In college, Ely would convert old bikes at yard sales into working bikes with very little work. 20 dollars and a little elbow grease could turn into close to a thousand dollars.

He found out how to make his own bikes and would give them to local sellers. That’s when he realized the incredible demand for his product.

In Part 1, we hear about the birth of Retrospec and learn more about Ely’s background.

Join Ramon Vela and Ely as they breakdown the inside story on The Story of a Brand.

For more on Retrospec, visit: https://retrospec.com/

*

OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF ATTN Agency.

ATTN Agency is a full-funnel growth and performance digital marketing agency with proven strategies to scale and optimize direct-to-consumer brands through tactical media buying, data-driven analysis, and unrivaled creative services.

If you are looking back on this year wondering what went wrong or what could have gone better, or if you're starting to put together your game plan for 2021, I have one piece of advice: you need to talk to ATTN Agency.

I’ve interviewed several of their clients, and I can say that they are the best in the business. ATTN represents some of the fastest-growing direct-to-consumer brands, delivering month-over-month results.

For a comprehensive, no-obligation, 14 point audit of your social, search, shopping, email, and SMS channels, visit:

https://www.attnagency.com/storyofabrand/

*

This episode was brought to you by Omnisend.

Omnisend is an e-commerce marketing platform that goes above and beyond regular email campaigns - so you can start increasing your sales, not your workload.

With Omnisend, you’ll be launching pre-built e-commerce automation in no time, as well as intuitively segmenting customers and even trying out SMS or push notifications - all from the same platform.

The best part? Omnisend provides an immediate boost to your revenue while staying as comfortable as drag & drop email building - with automated emails averaging up to 40% of total email revenue.

Join Hallmark, Duke Cannon, and 50,000 other high-growth brands who choose Omnisend to grow their e-commerce businesses on autopilot.

Start your 14-day free trial today. No credit card is required. Visit https://www.omnisend.com/sob/

** This episode is brought to you by ATTN Agency and TryNow. **

In the second part of this feature, Will and Robert Brunner, brothers and co-founders of Devereux, talk about their focus. They want to create a brand that’s affordable, functional, aesthetic, and stylish.

They mention that you don’t need to golf every day to wear golf apparel every day.

The brothers outline the design considerations when they put together a new piece of apparel. Their business is built around producing clothes that they would personally wear.

They keep referring back to their father and how they would dress and draw inspiration from him. After all, Devereux is intended to be a brand that any generation of man would be proud to wear.

In part 2, we learn about design considerations, the influence behind Devereux, and what big of a role the co-founders’ father played in the inspiration.

Join Ramon Vela, Will, and Robert as they discuss Devereux on The Story of a Brand.

For more on Devereux, visit: https://dvrxthreads.com/

*

OUR PODCAST IS BROUGHT TO YOU BY ATTN Agency.

ATTN Agency is a full-funnel growth and performance digital marketing agency with proven strategies to scale and optimize direct-to-consumer brands through tactical media buying, data-driven analysis, and unrivaled creative services.

If you are looking back on this year wondering what went wrong or what could have gone better, or if you're starting to put together your game plan for 2021, I have one piece of advice: you need to talk to ATTN Agency.

I’ve interviewed several of their clients, and I can say that they are the best in the business. ATTN represents some of the fastest-growing direct-to-consumer brands, delivering month-over-month results.

Go to https://www.attnagency.com/storyofabrand/ for a comprehensive, no-obligation, 14 point audit of your social, search, shopping, email, and SMS channels.

*

This episode is brought to you by TryNow.

Do your shoppers love your products once they've had a chance to try them? Is it hard for you to convey the quality of your product digitally?

Well, there is a secret strategy that many of the fastest-growing Shopify brands use to get their products in more shoppers' homes.

They use TryNow to automate a Try At Home program.

With TryNow, 1) shoppers can check out with a zero dollar cart, 2) get items shipped right to their home, and 3) only pay for what they keep.

DTC brands like Hammit, Myles Apparel, Solid + Striped, Tamara Mellon, Universal Standard, and Girlfriend Collective... use TryNow to increase conversion rates and average order values.

If you want to say to your shoppers, don't trust us, trust our products, then go to https://www.trynow.io/ to learn if a TryNow program is right for you.

** This episode is brought to you by ATTN Agency and TryNow. **

In the first part of this feature, we hear from Will and Robert Brunner, Devereux brothers and co-founders. Devereux is a modern direct-to-consumer golf apparel company that helps you save money without sacrificing quality.

Their father was a golfer, and the brothers grew up with respect for the sport. When they later decided to get into the apparel business, golfing was a clear choice.

Will and Robert had no previous experience launching an apparel brand, so there were many struggles in the beginning. They outline some of their tactics that they used to get started.

Since they didn’t have previous experience, they had a great ability to adapt and grow as the industry shifted.

In Part 1, we hear about the struggles of starting a business, building a network, and searching for the right people.

Join Ramon Vela, Will, and Robert as they discuss Devereux on The Story of a Brand.

For more on Devereux, visit: https://dvrxthreads.com/

*

OUR PODCAST IS BROUGHT TO YOU BY ATTN Agency.

ATTN Agency is a full-funnel growth and performance digital marketing agency with proven strategies to scale and optimize direct-to-consumer brands through tactical media buying, data-driven analysis, and unrivaled creative services.

If you are looking back on this year wondering what went wrong or what could have gone better, or if you're starting to put together your game plan for 2021, I have one piece of advice: you need to talk to ATTN Agency.

I’ve interviewed several of their clients, and I can say that they are the best in the business. ATTN represents some of the fastest-growing direct-to-consumer brands, delivering month-over-month results.

Go to https://www.attnagency.com/storyofabrand/ for a comprehensive, no-obligation, 14 point audit of your social, search, shopping, email, and SMS channels.

*

This episode is brought to you by TryNow.

Do your shoppers love your products once they've had a chance to try them? Is it hard for you to convey the quality of your product digitally?

Well, there is a secret strategy that many of the fastest-growing Shopify brands use to get their products in more shoppers' homes.

They use TryNow to automate a Try At Home program.

With TryNow, 1) shoppers can check out with a zero dollar cart, 2) get items shipped right to their home, and 3) only pay for what they keep.

DTC brands like Hammit, Myles Apparel, Solid + Striped, Tamara Mellon, Universal Standard, and Girlfriend Collective... use TryNow to increase conversion rates and average order values.

If you want to say to your shoppers, don't trust us, trust our products, then go to https://www.trynow.io/ to learn if a TryNow program is right for you.

****This episode was brought to you by ATTN Agency and Daasity.

Growing up in the Caribbean, Marc was surrounded by a beautiful culture. As he mentions in the episode, “remember when we thought this whole thing was like pirates on plantations and the kitschy, kitschy bullshit or whatever. Now, all of a sudden, we have this more progressive, more celebratory, more authentic view of what it's meant to be.”

That’s what Ten to One Rum ultimately is. As their site says, “it’s rum reimagined,” but it’s also a culture reimagined. It’s an opportunity to indulge in a premium beverage and appreciate the real Caribbean and not the one you see in the movies.

Marc’s vision “builds bridges to consumers” in all categories, “one that leverages the beauty of the broader Caribbean” and has it “unfold into the final product.” Drinking Ten to One isn’t just enjoying a quality drink, but it’s a reflection on Marc’s passion for rum and his home.

Tune in and listen to Ramon Vela and Marc Farell, Founder & CEO of Ten to One Rum, discuss the beauty of Caribbean rum.

In part 1, Marc discusses Perfecting the rum recipe; Elevated but not exclusive; Breaking down the Three Core Mixers of Ten to One; Impacts of the pandemic on the company and switching to e-commerce; Keeping advertisements authentic; Delving into the different kinds of Ten to One rums; Where to reach and buy Ten to One; and much more.

Want to give it taste? Use promo code STORY15

For more on Ten to One Rum, visit: https://www.tentoonerum.com/

*

OUR PODCAST IS BROUGHT TO YOU BY ATTN Agency.

ATTN Agency is a full-funnel growth and performance digital marketing agency with proven strategies to scale and optimize direct to consumer brands through tactical media buying, data-driven analysis, and unrivaled creative services.

If you are looking back on this year wondering what went wrong or what could have gone better, or if you're starting to put together your game plan for 2021, I have one piece of advice: you need to talk to ATTN Agency.

I’ve interviewed several of their clients, and I can say that they are the best in the business. ATTN represents some of the fastest-growing direct to consumer brands, delivering month over month results.

Get a comprehensive, no-obligation, 14 point audit of your social, search, shopping, email, and SMS channels.

Visit https://www.attnagency.com/storyofabrand/

*

This specific episode is also brought to you by Daasity.

Daasity provides a single view of your Sales and Marketing data to identify the channels, and products, that are performing the best -- so you can make better, data-empowered decisions.

In minutes, unify all of your sales and marketing data to understand better critical growth metrics like LTV, ROAS, and profit margin by product.

Join 1,400 Shopify and Shopify Plus brands like Rothy’s, Who Gives A Crap, Kopari, and MVMT Watches who are all growing faster with better insights.

Get started today with over 130 pre-built Reports.

Schedule a free call with an Ecommerce Strategist today. Visit Daasity.com/story

****This episode was brought to you by ATTN Agency and Daasity.

Whether it’s celebrating a day in the sun or enjoying a drink by the fire, add to any experience with a glass of Ten to One Rum.

As Marc mentions, Ten to One Rum is an “elevated brand not exclusive.” With Ten to One Rum, “there aren’t velvet ropes around the brand,” making it the perfect drink for any occasion.

In the first part of this Feature, we sit down with Marc Farrell, CEO and Founder of Ten to One Rum. After starting his first business in the 2000s, Marc learned the importance of learning from first-time failures. Hard work is a big part of creating the brand, but so is timing and perseverance. It’s the vision, and the passion to keep going that helped make his company a successful up and coming brand in the premium spirit space.

Listen in today to hear Ramon Vela and Marc discuss how and why Ten to One Rum was created.

In part 1, Marc discusses His Mentor experience; The 100 ft overview of Ten to One; Marc’s journey through Harvard Business school; The importance of learning from first time failure; When starting a business, timing matters; Building trust in your team; The inspiration for creating Ten to One; and much more.

Want to give it taste? Use promo code STORY15

For more on Ten to One Rum, visit: https://www.tentoonerum.com/

*

OUR PODCAST IS BROUGHT TO YOU BY ATTN Agency.

ATTN Agency is a full-funnel growth and performance digital marketing agency with proven strategies to scale and optimize direct to consumer brands through tactical media buying, data-driven analysis, and unrivaled creative services.

If you are looking back on this year wondering what went wrong or what could have gone better, or if you're starting to put together your game plan for 2021, I have one piece of advice: you need to talk to ATTN Agency.

I’ve interviewed several of their clients, and I can say that they are the best in the business. ATTN represents some of the fastest-growing direct to consumer brands, delivering month over month results.

Get a comprehensive, no-obligation, 14 point audit of your social, search, shopping, email, and SMS channels.

Visit https://www.attnagency.com/storyofabrand/

*

This specific episode is also brought to you by Daasity.

Daasity provides a single view of your Sales and Marketing data to identify the channels, and products, that are performing the best -- so you can make better data-empowered decisions.

In minutes, unify all of your sales and marketing data to understand better critical growth metrics like LTV, ROAS, and profit margin by product.

Join 1,400 Shopify and Shopify Plus brands like Rothy’s, Who Gives A Crap, Kopari, and MVMT Watches, who are all growing faster with better insights.

Get started today with over 130 pre-built Reports.

Schedule a free call with an Ecommerce Strategist today. Visit Daasity.com/story

****This episode was brought to you by ATTN Agency and Repeat.

In the second part of this Feature, we sit down with Shannon and Delia McLinden from the brand FarmHouse Fresh (FHF). After creating her first company, Summer Soles, Shannon realized a love for business and a passion for inventing.

As Shannon mentions in the episode, “I almost feel like we're all inventors. I mean, in some form or fashion, everything is born from a challenge that we have or a problem we have or something we want to fix.”

Through this desire to solve a problem, Shannon merged a passion for skincare and awareness for nature to form FarmHouse Fresh. Not only does FarmHouse Fresh take care of human needs, but they also do a lot for the rescue animals on their very own farm.

As a wellness brand, FHF indeed provides living proof of their positive contribution to others as their skincare line profits go into their Fresh animal sanctuary.

Tune in and join Ramon Vela to hear more about how your purchase with FarmHouse Fresh could save animals.

In part 2, Shannon and Delia discuss COVID impacts on the company; Advancing your social media marketing skills; Building a community within your industry; Delving into their homegrown organic ingredients; Future product developments; Where to reach FHF; and much more.

For more on FarmHouse Fresh, visit: https://farmhousefreshgoods.com/

*

OUR PODCAST IS BROUGHT TO YOU BY ATTN Agency.

ATTN Agency is a full-funnel growth and performance digital marketing agency with proven strategies to scale and optimize direct to consumer brands through tactical media buying, data-driven analysis, and unrivaled creative services.

If you are looking back on this year wondering what went wrong or what could have gone better, or if you're starting to put together your game plan for 2021, I have one piece of advice: you need to talk to ATTN Agency.

I’ve interviewed several of their clients, and I can say that they are the best in the business. ATTN represents some of the fastest-growing direct to consumer brands, delivering month over month results.

Go to https://www.attnagency.com/storyofabrand/ for a comprehensive, no-obligation, 14 point audit of your social, search, shopping, email, and SMS channels.

*

This specific episode is also brought to you by Repeat.

Repeat is the easiest way for your customers to reorder products they love.

Most vendors in the Shopify ecosystem would have you believe that subscription-focused commerce is the key to customer retention for CPG brands.

But with monthly churn rates pushing 10% across the industry, Repeat has a better way.

Repeat will automate a frictionless reordering experience for the largest part of a CPG brand’s customer base: The non-subscriber.

Repeat uses machine learning to analyze one-time shopper behavior, automates reorder notifications, and delivers personalized replenishment carts that aid in up-sell and cross-sell efforts.

The result? Higher LTV, better margins, and more insights on your best customers.

To learn more, visit https://signup.getrepeat.io/