The Story of a Brand Show

**This episode is brought to you by ATTN Agency and Forum Brands**

In the first part of this Feature, we interview Andrew Ferenci, Founder and CEO of Comrad, who started as your standard lemonade stand entrepreneur.

Starting from his parent's garage to selling businesses to becoming a product manager – find out how Andrew found his passion in the thrilling art of entrepreneurship.

Coming from a family of public servants, Andrew set out in search of his own way of supporting people. Andrews’s extensive search led him to swollen feet and ultimately to his calling – stylized compression socks.

From software to socks, this is his story.

In part 1, we talk about: His mentor experience; a Broad overview of his brand; Andrew’s early entrepreneurial career; His family’s influence on his outlook of life; How compression socks became his calling; How the pandemic became a valuable learning experience, and opportunity; How a donation campaign helped Comrad make a mark in peoples’ hearts; and much more.

Join Ramon Vela and Grace as they breakdown the inside story on The Story of a Brand.

For more on Comrad, visit: https://www.comradsocks.com/ *

OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF ATTN Agency.

ATTN Agency is a full-funnel growth and performance digital marketing agency with proven strategies to scale and optimize direct-to-consumer brands through tactical media buying, data-driven analysis, and unrivaled creative services.

If you are looking back on this year wondering what went wrong or what could have gone better, or if you're starting to put together your game plan for 2021, I have one piece of advice: you need to talk to ATTN Agency.

I’ve interviewed several of their clients, and I can say that they are the best in the business. ATTN represents some of the fastest-growing direct-to-consumer brands, delivering month-over-month results.

For a comprehensive, no-obligation, 14 point audit of your social, search, shopping, email, and SMS channels, visit:

https://www.attnagency.com/storyofabrand/

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This episode is also brought to you by Forum Brands.

Have you built an online brand that consumers love? Do you sell in consumer categories that are essential to everyday life? Do the majority of your sales go through Amazon FBA?

If this sounds like you, you should get to know Forum Brands.

Forum is a team of expert investors, operators, and many ex-Amazonian, who provide entrepreneurs and owners with the most efficient and lucrative way to sell their e-commerce businesses.

If you’re interested in exploring a sale and cashing out years of your profits in one day, visit us at https://www.forumbrands.com/ to schedule a 30-minute call.

**This episode is brought to you by ATTN Agency and Repeat.**

Quality and consistency are the two major factors that Equilibria values the most.

In the second part, we sit back down with Coco Meers, CEO & Co-founder, and Marcy Capron-Vermillion, CPO & Co-founder, delve deep into Equilibria's service and how their service benefits women from different generations.

Learn about some great insights on how they ensure the highest quality of their service, starting from the genetics till the time the product is prepared.

In part 2, we talk about: How CBD is therapeutic for a woman’s wellbeing; How they partner with farms and participate in the supply chain process to ensure quality; The future of women in health care; Who are their customers? How the data-driven approach has changed the game; Advice for new entrepreneurs; and much more.

Join Ramon Vela, Coco, and Marcy as they breakdown the inside story on The Story of a Brand.

For more on Equilibria, visit: https://myeq.com/

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OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF ATTN Agency.

ATTN Agency is a full-funnel growth and performance digital marketing agency with proven strategies to scale and optimize direct-to-consumer brands through tactical media buying, data-driven analysis, and unrivaled creative services.

If you are looking back on this year wondering what went wrong or what could have gone better, or if you're starting to put together your game plan for 2021, I have one piece of advice: you need to talk to ATTN Agency.

I’ve interviewed several of their clients, and I can say that they are the best in the business. ATTN represents some of the fastest-growing direct-to-consumer brands, delivering month-over-month results.

For a comprehensive, no-obligation, 14 point audit of your social, search, shopping, email, and SMS channels, visit:

https://www.attnagency.com/storyofabrand/

*

This episode was brought to you by Repeat.

Repeat is the easiest way for your customers to reorder products they love.

Repeat will automate a frictionless reordering experience for the largest part of a CPG brand’s customer base: The non-subscriber.

Repeat uses machine learning to analyze one-time shopper behavior, automates reorder notifications, and delivers personalized replenishment carts that aid in up-sell and cross-sell efforts.

The result? Higher LTV, better margins, and more insights on your best customers.

To learn more, visit signup.getrepeat.io.

**This episode is brought to you by ATTN Agency and Repeat.**

It all started with Marcy's 30th birthday. While she was still recovering from her kayaking accident, she experienced the miraculous benefits of using CBD, which one of her close relatives gifted on her birthday.

After that, she spent a lot of time educating herself and other women about the benefits of CBD. However, one sentiment she heard over and over again stayed with her. Women would tell her that "they had run out of options in their health and recovery, and they were frustrated."

Coco Meers, CEO and Co-founder, and Marcy Capron-Vermillion, CPO and Co-founder of Equilibria, share their journey in building a brand to empower women and help them achieve their wellness goals with CBD.

Their mission, to restore balance in the lives of women.

In Part 1, we talk about: Broad Overview of the brand; How they got the idea to start their own brand; How Equilibria is different from other brands; How they personalize every service; The deep insights from their quality control process.

Join Ramon Vela, Coco, and Marcy as they breakdown the inside story on The Story of a Brand.

For more on Equilibria, visit: https://myeq.com/

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OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF ATTN Agency.

ATTN Agency is a full-funnel growth and performance digital marketing agency with proven strategies to scale and optimize direct-to-consumer brands through tactical media buying, data-driven analysis, and unrivaled creative services.

If you are looking back on this year wondering what went wrong or what could have gone better, or if you're starting to put together your game plan for 2021, I have one piece of advice: you need to talk to ATTN Agency.

I’ve interviewed several of their clients, and I can say that they are the best in the business. ATTN represents some of the fastest-growing direct-to-consumer brands, delivering month-over-month results.

For a comprehensive, no-obligation, 14 point audit of your social, search, shopping, email, and SMS channels, visit:

https://www.attnagency.com/storyofabrand/

*

This episode was brought to you by Repeat.

Repeat is the easiest way for your customers to reorder products they love.

Repeat will automate a frictionless reordering experience for the largest part of a CPG brand’s customer base: The non-subscriber.

Repeat uses machine learning to analyze one-time shopper behavior, automates reorder notifications, and delivers personalized replenishment carts that aid in up-sell and cross-sell efforts.

The result? Higher LTV, better margins, and more insights on your best customers.

To learn more, visit signup.getrepeat.io.

**This episode is brought to you by ATTN Agency and Omnisend.**

In the second part of the Feature, we sit back with Dan LeBlanc, Co-Founder and CEO at Daasity. We find out how being data-driven helps you save hours of your precious time and how it helps you unlock and gain valuable insight into your business.

We'll also learn about what Daasity truly entails, its plans, and how simple raw data combined from your various platforms can transform your business.

In part 2, we talk about: How they capture and combine data from different selling platforms; What makes Daasity unique? How they unify all the data and give a compact data analysis; Flexibility and optimization of the database analytics platform; Brand stories of Daasity and what brands Daasity is for; How Daasity unlocks information and gives insight; How the team is working on an amazing new method of segmentation, and much more.

Join Ramon Vela and Dan as they breakdown the inside story on The Story of a Brand.

For more on Daasity, visit: https://www.daasity.com/

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OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF ATTN Agency.

ATTN Agency is a full-funnel growth and performance digital marketing agency with proven strategies to scale and optimize direct-to-consumer brands through tactical media buying, data-driven analysis, and unrivaled creative services.

If you are looking back on this year wondering what went wrong or what could have gone better, or if you're starting to put together your game plan for 2021, I have one piece of advice: you need to talk to ATTN Agency.

I’ve interviewed several of their clients, and I can say that they are the best in the business. ATTN represents some of the fastest-growing direct-to-consumer brands, delivering month-over-month results.

For a comprehensive, no-obligation, 14 point audit of your social, search, shopping, email, and SMS channels, visit:

https://www.attnagency.com/storyofabrand/

*

This episode was brought to you by Omnisend.

Omnisend is an e-commerce marketing platform that goes above and beyond regular email campaigns - so you can start increasing your sales, not your workload.

With Omnisend, you’ll be launching pre-built e-commerce automation in no time, as well as intuitively segmenting customers and even trying out SMS or push notifications - all from the same platform.

The best part? Omnisend provides an immediate boost to your revenue while staying as comfortable as drag & drop email building - with automated emails averaging up to 40% of total email revenue.

Join Hallmark, Duke Cannon, and 50,000 other high-growth brands who choose Omnisend to grow their e-commerce businesses on autopilot.

Start your 14-day free trial today. No credit card is required. Visit https://www.omnisend.com/sob/

**This episode is brought to you by ATTN Agency and Omnisend.**

In a world where numbers speak the ultimate truth, Dan LeBlanc, the co-founder of Daasity, has made it his mission to help brands become data-driven.

After spending a significant amount of time in e-commerce, Dan wanted to get merchants out of their spreadsheet nightmare. With Daasity – an amazing data analytics platform, he made it possible.

From sitting behind a corporate desk to being an innovator and starting his own SaaS company, here is Dan’s story:

In part 1, we talk about: How Daasity wants to help and educate merchants to be data-driven; Motivation behind the creation of Daasity; How him leaving his e-commerce life was a blessing; Challenges in the early days of business; Lessons they took from their corporate careers about large companies; What merchants should be truly thinking about in terms of data; The six-pack of e-commerce; How to deal with high-value customers; and much more.

Join Ramon Vela and Dan as they breakdown the inside story on The Story of a Brand.

For more on Daasity, visit: https://www.daasity.com/

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OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF ATTN Agency.

ATTN Agency is a full-funnel growth and performance digital marketing agency with proven strategies to scale and optimize direct-to-consumer brands through tactical media buying, data-driven analysis, and unrivaled creative services.

If you are looking back on this year wondering what went wrong or what could have gone better, or if you're starting to put together your game plan for 2021, I have one piece of advice: you need to talk to ATTN Agency.

I’ve interviewed several of their clients, and I can say that they are the best in the business. ATTN represents some of the fastest-growing direct-to-consumer brands, delivering month-over-month results.

For a comprehensive, no-obligation, 14 point audit of your social, search, shopping, email, and SMS channels, visit:

https://www.attnagency.com/storyofabrand/

*

This episode was brought to you by Omnisend.

Omnisend is an e-commerce marketing platform that goes above and beyond regular email campaigns - so you can start increasing your sales, not your workload.

With Omnisend, you’ll be launching pre-built e-commerce automation in no time, as well as intuitively segmenting customers and even trying out SMS or push notifications - all from the same platform.

The best part? Omnisend provides an immediate boost to your revenue while staying as comfortable as drag & drop email building - with automated emails averaging up to 40% of total email revenue.

Join Hallmark, Duke Cannon, and 50,000 other high-growth brands who choose Omnisend to grow their e-commerce businesses on autopilot.

Start your 14-day free trial today. No credit card is required. Visit https://www.omnisend.com/sob/

**This episode is brought to you by ATTN Agency and Repeat.**

In part 2 of this Feature, we sit back down with Nicole Dawes, Founder, and CEO of Nixie Sparkling Water, a certified organic, deliciously flavored sparkling water without synthetic mystery ingredients brand.

We talk about the hardships one faces to create a brand. She also discusses her father's journey in building Cape Cod Potato Chips company and how her mother had an organic food store. She says this is why she decided to set up a food and beverage brand of her own.

She aimed to bring fresh botanical teas to customers for a healthier life choice. She describes the health benefits of every drink of her brand.

In part 2, we talked about: A broad overview of the brand; The inspiration behind organic beverage brands, the Story of the team working at Nixie; The journey of starting with only 7 flavors, Ending with optimism.

Join Ramon Vela and Nicole as they breakdown the inside story on The Story of a Brand.

For more on Nixie, visit: https://www.drinknixie.com/

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OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF ATTN Agency.

ATTN Agency is a full-funnel growth and performance digital marketing agency with proven strategies to scale and optimize direct-to-consumer brands through tactical media buying, data-driven analysis, and unrivaled creative services.

If you are looking back on this year wondering what went wrong or what could have gone better, or if you're starting to put together your game plan for 2021, I have one piece of advice: you need to talk to ATTN Agency.

I’ve interviewed several of their clients, and I can say that they are the best in the business. ATTN represents some of the fastest-growing direct-to-consumer brands, delivering month-over-month results.

For a comprehensive, no-obligation, 14 point audit of your social, search, shopping, email, and SMS channels, visit:

https://www.attnagency.com/storyofabrand/

*

This episode was brought to you by Repeat.

Repeat is the easiest way for your customers to reorder products they love.

Repeat will automate a frictionless reordering experience for the largest part of a CPG brand’s customer base: The non-subscriber.

Repeat uses machine learning to analyze one-time shopper behavior, automates reorder notifications, and delivers personalized replenishment carts that aid in up-sell and cross-sell efforts.

The result? Higher LTV, better margins, and more insights on your best customers.

To learn more, visit signup.getrepeat.io.

**This episode is brought to you by ATTN Agency and Repeat.**

In the first part of this Feature, Nicole Dawes, Founder, and CEO of Nixie Sparkling Water, a certified organic, deliciously flavored sparkling water without synthetic mystery ingredients. Previously, Nicole and her husband, Peter Dawes, founded Late July Organic Snacks.

We begin by talking about the pandemic's effects on our families, and she tells about how her son has been a constant friend to her. She also expresses sorrow at the same time as her son has left for college.

Then we talk about her parents and family. Her family had an Italian-Irish mixture. They were crazy hippies and always lived in joy. Her love for organic foods came from her mother. Her mother had always supported her and her dreams.

In part 1, we talk about; Our kids and how they were supported in achieving their dreams; Fun moments with her son; About the craziness of parenthood; Family rules and issues; Her school life; The inspiration of organic food from her mother; Problems of starting a brand.

Join Ramon Vela and Nicole as they breakdown the inside story on The Story of a Brand.

For more on Nixie, visit: https://www.drinknixie.com/

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OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF ATTN Agency.

ATTN Agency is a full-funnel growth and performance digital marketing agency with proven strategies to scale and optimize direct-to-consumer brands through tactical media buying, data-driven analysis, and unrivaled creative services.

If you are looking back on this year wondering what went wrong or what could have gone better, or if you're starting to put together your game plan for 2021, I have one piece of advice: you need to talk to ATTN Agency.

I’ve interviewed several of their clients, and I can say that they are the best in the business. ATTN represents some of the fastest-growing direct-to-consumer brands, delivering month-over-month results.

For a comprehensive, no-obligation, 14 point audit of your social, search, shopping, email, and SMS channels, visit:

https://www.attnagency.com/storyofabrand/

*

This episode was brought to you by Repeat.

Repeat is the easiest way for your customers to reorder products they love.

Repeat will automate a frictionless reordering experience for the largest part of a CPG brand’s customer base: The non-subscriber.

Repeat uses machine learning to analyze one-time shopper behavior, automates reorder notifications, and delivers personalized replenishment carts that aid in up-sell and cross-sell efforts.

The result? Higher LTV, better margins, and more insights on your best customers.

To learn more, visit signup.getrepeat.io.

**This episode is brought to you by ATTN Agency and Forum Brands**

“My intention with creating Mystic Monday's tarot was really to build a better relationship with yourself,” Grace mentions on our latest episode of The Story of a Brand.

CEO and Founder of Mystic Mondays, Grace Duong, tells us about her own explorations with tarot. She describes her passion for offering an accessible version to others.

As Grace designs Mystic Monday’s tarot deck for the modern person, she’s also created a companion tarot app for your phone designed to give you tarot readings on the go. Through the app, you could draw cards, learn from resources, save journal entries, and so much more to give the everyday person access to spirituality.

In part 2, we learn about Talking about Dreams and Doers; Grace’s upbringing; Paving and walking your own path; Building a better relationship with yourself; Tarot decks and guidebooks; Tarot deck app for everyday use; The future of Mystic Mondays; and much more.

Join Ramon Vela and Grace as they breakdown the inside story on The Story of a Brand.

For more on Mystic Mondays and information on her Kickstarter campaign, visit: https://mysticmondays.com/

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OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF ATTN Agency.

ATTN Agency is a full-funnel growth and performance digital marketing agency with proven strategies to scale and optimize direct-to-consumer brands through tactical media buying, data-driven analysis, and unrivaled creative services.

If you are looking back on this year wondering what went wrong or what could have gone better, or if you're starting to put together your game plan for 2021, I have one piece of advice: you need to talk to ATTN Agency.

I’ve interviewed several of their clients, and I can say that they are the best in the business. ATTN represents some of the fastest-growing direct-to-consumer brands, delivering month-over-month results.

For a comprehensive, no-obligation, 14 point audit of your social, search, shopping, email, and SMS channels, visit: https://www.attnagency.com/storyofabrand/

*

This episode is also brought to you by Forum Brands.

Have you built an online brand that consumers love? Do you sell in consumer categories that are essential to everyday life? Do the majority of your sales go through Amazon FBA?

If this sounds like you, you should get to know Forum Brands.

Forum is a team of expert investors, operators, and many ex-Amazonian, who provide entrepreneurs and owners with the most efficient and lucrative way to sell their e-commerce businesses.

If you’re interested in exploring a sale and cashing out years of your profits in one day, visit us at https://www.forumbrands.com/ to schedule a 30-minute call.

**This episode is brought to you by ATTN Agency and Forum Brands**

In the first part of this Feature, we sit down with Grace Duong, Founder of Mystic Mondays. The pandemic's trauma has unmasked the frailty of life and has many people asking themselves if where they are in life or what they do, is where they should be. 

Grace's focus is on self-reflection. Grace highlights the positive advantages of looking inwards with Mystic Mondays.

As she mentions in today’s episode, “the purpose of the Mystic Monday's app is to really turn inwards and use technology in a way where you can reflect and access your inner world.”

Mystic Mondays produce tarot cards for the modern mystic. Each card is designed with vibrant colors to encourage you to take a moment and reflect.

In part 2, we learn about The 100 Foot overview of Mystic Mondays; Grace’s spiritual journey and awareness; Using a Kickstarter for funding; Normalizing internal reflection during a pandemic; Detoxing through tarot, and much more.

Join Ramon Vela and Grace as they breakdown the inside story on The Story of a Brand.

For more on Mystic Mondays, visit: https://mysticmondays.com/

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OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF ATTN Agency.

ATTN Agency is a full-funnel growth and performance digital marketing agency with proven strategies to scale and optimize direct-to-consumer brands through tactical media buying, data-driven analysis, and unrivaled creative services.

If you are looking back on this year wondering what went wrong or what could have gone better, or if you're starting to put together your game plan for 2021, I have one piece of advice: you need to talk to ATTN Agency.

I’ve interviewed several of their clients, and I can say that they are the best in the business. ATTN represents some of the fastest-growing direct-to-consumer brands, delivering month-over-month results.

For a comprehensive, no-obligation, 14 point audit of your social, search, shopping, email, and SMS channels, visit: https://www.attnagency.com/storyofabrand/

*

This episode is also brought to you by Forum Brands.

Have you built an online brand that consumers love? Do you sell in consumer categories that are essential to everyday life? Do the majority of your sales go through Amazon FBA?

If this sounds like you, you should get to know Forum Brands.

Forum is a team of expert investors, operators, and many ex-Amazonian, who provide entrepreneurs and owners with the most efficient and lucrative way to sell their e-commerce businesses.

If you’re interested in exploring a sale and cashing out years of your profits in one day, visit us at https://www.forumbrands.com/ to schedule a 30-minute call.

****This episode was brought to you by ATTN Agency and Daasity.

You aren’t what you eat, but in reality, you really are. In the second part of this Feature, Joshua Ingraham, founder of Go Buddha, tells us about the positive effects of switching to a more plant-based diet.

Until the recent trend to plant-based diets, the large conglomerates controlled a lot of what we ate. With sugars and fatty foods it’s ingrained into our everyday lives.

This is why Joshua founded Go Buddha. No longer does eating healthy have to a huge investment. With prepped meals shipped to your doorstep within 15 hours, plant-based meals don’t have to be a hassle either.

Not only is it convenient, but Joshua and his team work hard to make their food affordable. Health shouldn’t be exclusive, and neither is Go Buddha.

In Part 2, we hear about Taking the first steps to eat better; The positive effects of a healthier diet; Creating the recipes for Go Buddha; Reinventing an accessible meal service; the brand's future, and much more.

Join Ramon Vela and Joshua as they breakdown the inside story on The Story of a Brand.

For more on Go Buddha, visit: https://gobuddhameals.com/

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OUR PODCAST IS BROUGHT TO YOU BY ATTN Agency.

ATTN Agency is a full-funnel growth and performance digital marketing agency with proven strategies to scale and optimize direct-to-consumer brands through tactical media buying, data-driven analysis, and unrivaled creative services.

If you are looking back on this year wondering what went wrong or what could have gone better, or if you're starting to put together your game plan for 2021, I have one piece of advice: you need to talk to ATTN Agency.

I’ve interviewed several of their clients, and I can say that they are the best in the business. ATTN represents some of the fastest-growing direct-to-consumer brands, delivering month-over-month results.

Get a comprehensive, no-obligation, 14 point audit of your social, search, shopping, email, and SMS channels.

Visit https://www.attnagency.com/storyofabrand/

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This specific episode is also brought to you by Daasity.

Daasity provides a single view of your Sales and Marketing data to identify the channels, and products, that are performing the best -- so you can make better data-empowered decisions.

In minutes, unify all of your sales and marketing data to understand better critical growth metrics like LTV, ROAS, and profit margin by product.

Join 1,400 Shopify and Shopify Plus brands like Rothy’s, Who Gives A Crap, Kopari, and MVMT Watches, who are all growing faster with better insights.

Get started today with over 130 pre-built Reports.

Schedule a free call with an Ecommerce Strategist today. Visit Daasity.com/story