The Story of a Brand Show

****This episode was brought to you by ATTN Agency and Daasity.

In part 1 of this Feature, we sit down with Joshua Ingraham, who truly practices what he teaches. Chef Joshua Ingraham is the founder of Go Buddha, a plant-based food service dedicated to making affordable and accessible plant-based meals.

Starting as a Chef in Cleveland sports arenas, Joshua recalls cooking lots and lots of hot dogs, but he realized his love for a plant-based diet after gaining a second chance.

As Joshua mentions in the interview, plant-based doesn’t always mean going vegetarian or vegan. Go Buddha can be used to supplement your usual diet with a plant-based break.

“It’s about making a mindful and conscious decision about food and just the environment around food.”

In Part 1, we hear about Joshua’s mentor experience; The 100 ft overview of Go Buddha; Normalizing plant-based food; Breaking the cycle and retraining your taste for natural foods; Cleansing your body of media and sugar, and much more.

Join Ramon Vela and Joshua as they breakdown the inside story on The Story of a Brand.

For more on Go Buddha, visit: https://gobuddhameals.com/

*

OUR PODCAST IS BROUGHT TO YOU BY ATTN Agency.

ATTN Agency is a full-funnel growth and performance digital marketing agency with proven strategies to scale and optimize direct-to-consumer brands through tactical media buying, data-driven analysis, and unrivaled creative services.

If you are looking back on this year wondering what went wrong or what could have gone better, or if you're starting to put together your game plan for 2021, I have one piece of advice: you need to talk to ATTN Agency.

I’ve interviewed several of their clients, and I can say that they are the best in the business. ATTN represents some of the fastest-growing direct-to-consumer brands, delivering month-over-month results.

Get a comprehensive, no-obligation, 14 point audit of your social, search, shopping, email, and SMS channels.

Visit https://www.attnagency.com/storyofabrand/

*

This specific episode is also brought to you by Daasity.

Daasity provides a single view of your Sales and Marketing data to identify the channels, and products, that are performing the best -- so you can make better data-empowered decisions.

In minutes, unify all of your sales and marketing data to understand better critical growth metrics like LTV, ROAS, and profit margin by product.

Join 1,400 Shopify and Shopify Plus brands like Rothy’s, Who Gives A Crap, Kopari, and MVMT Watches, who are all growing faster with better insights.

Get started today with over 130 pre-built Reports.

Schedule a free call with an Ecommerce Strategist today. Visit Daasity.com/story

**This episode is brought to you by ATTN Agency and Omnisend.**

In the second part of this Feature, we sit back down with Daniel Shapiro, CEO, and Founder of Fourlaps. Fourlaps is a quality athletic apparel brand made to be just as fashionable as it is comfortable.

With tons of experience with major fashion brands and a love for working out, Daniel realized what he wanted in an athletic brand and decided that he had the perfect way to do it.

Now Daniel runs Fourlaps, a brand dedicated to giving customers the best athletic experience without jeopardizing their everyday look.

Join Ramon Vela and Daniel as they breakdown the inside story on one of GQ’s favorite athletic apparel brands on The Story of a Brand.

In Part 2, we hear Reaching a high point with GQ; COVID impacts the brand and marketing strategy; Moving past obstacles; Integrating sustainability into activewear; Creating athletic clothing with highly functional fabrics; The future of Fourlaps; and much more.

For more on Fourlaps, visit: https://www.fourlaps.com/

*

OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF ATTN Agency.

ATTN Agency is a full-funnel growth and performance digital marketing agency with proven strategies to scale and optimize direct-to-consumer brands through tactical media buying, data-driven analysis, and unrivaled creative services.

If you are looking back on this year wondering what went wrong or what could have gone better, or if you're starting to put together your game plan for 2021, I have one piece of advice: you need to talk to ATTN Agency.

I’ve interviewed several of their clients, and I can say that they are the best in the business. ATTN represents some of the fastest-growing direct-to-consumer brands, delivering month-over-month results.

For a comprehensive, no-obligation, 14 point audit of your social, search, shopping, email, and SMS channels, visit:

https://www.attnagency.com/storyofabrand/

*

This episode was brought to you by Omnisend.

Omnisend is an e-commerce marketing platform that goes above and beyond regular email campaigns - so you can start increasing your sales, not your workload.

With Omnisend, you’ll be launching pre-built e-commerce automation in no time, as well as intuitively segmenting customers and even trying out SMS or push notifications - all from the same platform.

The best part? Omnisend provides an immediate boost to your revenue while staying as comfortable as drag & drop email building - with automated emails averaging up to 40% of total email revenue.

Join Hallmark, Duke Cannon, and 50,000 other high-growth brands choose Omnisend to grow their e-commerce businesses on autopilot.

Start your 14-day free trial today. No credit card is required. Visit https://www.omnisend.com/sob/

**This episode is brought to you by ATTN Agency and Omnisend.**

In part 1 of this Feature, we’re looking past the logos and into the quality of the product. Today, our guest, Daniel Shapiro, CEO and Founder of Fourlaps, tells us how he created his own independent athletic wear company.

Starting his journey within different companies, Daniel took his experience of apparel and entrepreneurship to create Fourlaps.

As Daniel mentions in the interview, there was initially a “lack of really good functional athletic apparel for men.” Instead of the “neon stitched lines running in every direction,” men don’t have to sacrifice appearance to have quality athletic clothing.

With Fourlaps, each customer could own well-crafted apparel made to withstand your performance and keep you comfortable.

Join Ramon Vela and Daniel as they breakdown the inside story on one of GQ’s favorite athletic apparel brands on The Story of a Brand.

In Part 1, we hear about Daniel’s mentor experience; The hundred-foot overview of the brand, Daniel’s journey to creating Fourlaps; Knowing your shoppers; Learning from your past; Finding the perfect supplier; and much more.

For more on Fourlaps, visit: https://www.fourlaps.com/

*

OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF ATTN Agency.

ATTN Agency is a full-funnel growth and performance digital marketing agency with proven strategies to scale and optimize direct-to-consumer brands through tactical media buying, data-driven analysis, and unrivaled creative services.

If you are looking back on this year wondering what went wrong or what could have gone better, or if you're starting to put together your game plan for 2021, I have one piece of advice: you need to talk to ATTN Agency.

I’ve interviewed several of their clients, and I can say that they are the best in the business. ATTN represents some of the fastest-growing direct-to-consumer brands, delivering month-over-month results.

For a comprehensive, no-obligation, 14 point audit of your social, search, shopping, email, and SMS channels, visit:

https://www.attnagency.com/storyofabrand/

*

This episode was brought to you by Omnisend.

Omnisend is an e-commerce marketing platform that goes above and beyond regular email campaigns - so you can start increasing your sales, not your workload.

With Omnisend, you’ll be launching pre-built e-commerce automation in no time, as well as intuitively segmenting customers and even trying out SMS or push notifications - all from the same platform.

The best part? Omnisend provides an immediate boost to your revenue while staying as comfortable as drag & drop email building - with automated emails averaging up to 40% of total email revenue.

Join Hallmark, Duke Cannon, and 50,000 other high-growth brands who choose Omnisend to grow their e-commerce businesses on autopilot.

Start your 14-day free trial today. No credit card is required. Visit https://www.omnisend.com/sob/

**This episode is brought to you by ATTN Agency and Omnisend.**

In the second part of this Feature, we sit back down with Parker Olson, founder of Forij. Forij creates natural granola made to bring the experience of foraging to your own kitchen.

The granola utilizes multiple ingredients such as almonds, walnuts, naked sprouted oats, pepita seeds, and so much more. Although, one of the ingredients that Forij highlights is their use of functional mushrooms.

Functional mushrooms aid physical and mental health for the human body. Not only is Forij good for the body, but it also pursues sustainability practices and partners with certified B corporations to work with.

Join Ramon Vela and Parker as they breakdown the inside story on The Story of a Brand.

In Part 2, we hear about Sustaining your mental energy; Advice for future entrepreneurs; Delving into the different products at Forij; Perfecting the recipes; Benefits of the mushrooms; Where to find Forij, and more.

For more on Forij, visit: https://www.forij.co/

*

OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF ATTN Agency.

ATTN Agency is a full-funnel growth and performance digital marketing agency with proven strategies to scale and optimize direct-to-consumer brands through tactical media buying, data-driven analysis, and unrivaled creative services.

If you are looking back on this year wondering what went wrong or what could have gone better, or if you're starting to put together your game plan for 2021, I have one piece of advice: you need to talk to ATTN Agency.

I’ve interviewed several of their clients, and I can say that they are the best in the business. ATTN represents some of the fastest-growing direct-to-consumer brands, delivering month-over-month results.

For a comprehensive, no-obligation, 14 point audit of your social, search, shopping, email, and SMS channels, visit: https://www.attnagency.com/storyofabrand/

*

This episode was brought to you by Omnisend.

Omnisend is an e-commerce marketing platform that goes above and beyond regular email campaigns - so you can start increasing your sales, not your workload.

With Omnisend, you’ll be launching pre-built e-commerce automation in no time, as well as intuitively segmenting customers and even trying out SMS or push notifications - all from the same platform.

The best part? Omnisend provides an immediate boost to your revenue while staying as comfortable as drag & drop email building - with automated emails averaging up to 40% of total email revenue.

Join Hallmark, Duke Cannon, and 50,000 other high-growth brands who choose Omnisend to grow their e-commerce businesses on autopilot.

Start your 14-day free trial today. No credit card is required. Visit https://www.omnisend.com/sob/

**This episode is brought to you by ATTN Agency and Omnisend.**

In the first part of this feature, we find Parker Olson, Founder & CEO of Forij, conducting an impromptu focus group on his brand's name while on a Flight. It's just the kind of crazy stunt Parker, a wildly passionate founder, is known for.

Forij is actually the phonetic spelling of “forage.” Forage being searching for your own provisions, specifically in the wilderness. It’s a lifestyle that highlights independence and the knowledge of understanding where your food comes from.

Forij is a brand that takes this independence and knowledge and ships it right to your front door.

In Part 1, we hear about Parker’s mentor experience; The high level of Forji; Doing a test group on the airplane; Perfecting sustainability; Working with functional mushrooms; Moving past obstacles.

Join Ramon Vela and Parker as they breakdown the inside story on The Story of a Brand.

For more on Forij, visit: https://www.forij.co/

*

OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF ATTN Agency.

ATTN Agency is a full-funnel growth and performance digital marketing agency with proven strategies to scale and optimize direct-to-consumer brands through tactical media buying, data-driven analysis, and unrivaled creative services.

If you are looking back on this year wondering what went wrong or what could have gone better, or if you're starting to put together your game plan for 2021, I have one piece of advice: you need to talk to ATTN Agency.

I’ve interviewed several of their clients, and I can say that they are the best in the business. ATTN represents some of the fastest-growing direct-to-consumer brands, delivering month-over-month results.

For a comprehensive, no-obligation, 14 point audit of your social, search, shopping, email, and SMS channels, visit:

https://www.attnagency.com/storyofabrand/

*

This episode was brought to you by Omnisend.

Omnisend is an e-commerce marketing platform that goes above and beyond regular email campaigns - so you can start increasing your sales, not your workload.

With Omnisend, you’ll be launching pre-built e-commerce automation in no time, as well as intuitively segmenting customers and even trying out SMS or push notifications - all from the same platform.

The best part? Omnisend provides an immediate boost to your revenue while staying as comfortable as drag & drop email building - with automated emails averaging up to 40% of total email revenue.

Join Hallmark, Duke Cannon, and 50,000 other high-growth brands who choose Omnisend to grow their e-commerce businesses on autopilot.

Start your 14-day free trial today. No credit card is required. Visit https://www.omnisend.com/sob/

**This episode is brought to you by ATTN Agency and Forum Brands**

In the second part of this Feature, we sit back down with Rytis Lauris, CEO, and Co-founder of Omnisend, an e-commerce-tailored email & SMS marketing automation platform built to help nimble e-commerce teams drive more revenue without increasing their workload.

Through Omnisend, companies could utilize their tools to reach the customer behind the screen. With push notifications, SMS, templates, landing pages, Pop-Ups, and more, Omnisend creates an easy-to-use experience through a single platform to allow companies to market themselves to the best of their ability.

In part 2, we discuss Focusing on your consumer group, Prioritize your goals, Case studies, What brands can expect when using Omnisend, What brands should be using Omnisend, and much more.

Join Ramon Vela and Rytis as they breakdown the inside story on The Story of a Brand.

For more on Omnisend, visit: https://www.omnisend.com/

*

OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF ATTN Agency.

ATTN Agency is a full-funnel growth and performance digital marketing agency with proven strategies to scale and optimize direct-to-consumer brands through tactical media buying, data-driven analysis, and unrivaled creative services.

If you are looking back on this year wondering what went wrong or what could have gone better, or if you're starting to put together your game plan for 2021, I have one piece of advice: you need to talk to ATTN Agency.

I’ve interviewed several of their clients, and I can say that they are the best in the business. ATTN represents some of the fastest-growing direct-to-consumer brands, delivering month-over-month results.

For a comprehensive, no-obligation, 14 point audit of your social, search, shopping, email, and SMS channels, visit: https://www.attnagency.com/storyofabrand/

*

This episode is also brought to you by Forum Brands.

Have you built an online brand that consumers love? Do you sell in consumer categories that are essential to everyday life? Do the majority of your sales go through Amazon FBA?

If this sounds like you, you should get to know Forum Brands.

Forum is a team of expert investors, operators, and many ex-Amazonian, who provide entrepreneurs and owners with the most efficient and lucrative way to sell their e-commerce businesses.

If you’re interested in exploring a sale and cashing out years of your profits in one day, visit us at https://www.forumbrands.com/ to schedule a 30-minute call.

**This episode is brought to you by ATTN Agency and Forum Brands**

In the first part of this Feature, we interview Rytis Lauris, Co-Founder, and CEO of Omnisend, an e-commerce-tailored email & SMS marketing automation platform built to help nimble e-commerce teams drive more revenue without increasing their workload.

Rytis gives us a candid look into his journey to building the number one email & SMS e-commerce platform. He talks about his past startups, his failures, and the lessons he learned from them.

As Rytis mentions, "And I'm not afraid of the word failure myself. And I'm really happy with sharing my failure stories because I think it's the most important thing to anyone who's just starting their business or writing and may be facing some difficulties. So my advice would be to learn from your failures and not to repeat the same mistakes."

In part 2, we learn about his early startups, how attending a seminar for young entrepreneurs changed his life, his book recommendations, his advice for SaaS entrepreneurs and other founders, and much more.

Join Ramon Vela and Rytis as they breakdown the inside story on The Story of a Brand.

For more on Omnisend, visit: https://www.omnisend.com/

*

OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF ATTN Agency.

ATTN Agency is a full-funnel growth and performance digital marketing agency with proven strategies to scale and optimize direct-to-consumer brands through tactical media buying, data-driven analysis, and unrivaled creative services.

If you are looking back on this year wondering what went wrong or what could have gone better, or if you're starting to put together your game plan for 2021, I have one piece of advice: you need to talk to ATTN Agency.

I’ve interviewed several of their clients, and I can say that they are the best in the business. ATTN represents some of the fastest-growing direct-to-consumer brands, delivering month over month results.

For a comprehensive, no-obligation, 14 point audit of your social, search, shopping, email, and SMS channels, visit: https://www.attnagency.com/storyofabrand/

*

This episode is also brought to you by Forum Brands.

Have you built an online brand that consumers love? Do you sell in consumer categories that are essential to everyday life? Do the majority of your sales go through Amazon FBA?

If this sounds like you, you should get to know Forum Brands.

Forum is a team of expert investors, operators, and many ex-Amazonian, who provide entrepreneurs and owners with the most efficient and lucrative way to sell their e-commerce businesses.

If you’re interested in exploring a sale and cashing out years of your profits in one day, visit us at https://www.forumbrands.com/ to schedule a 30-minute call.

**This episode is brought to you by ATTN Agency and Repeat.**

For most coffee lovers, instant coffee is rarely the first choice unless it’s needed. Although with Cusa Tea & Coffee, this might not always be the case.

As the world’s first premium instant coffee and tea company, Jim and his team are on a mission to change how the world thinks of instant by creating an award-winning product.

In the second part of this Feature, we sit back down with Jim Lamancusa, Founder of Cusa Tea & Coffee, to discuss his brand. As Jim mentioned on the show, Cusa was created to bring premium, barista-made drinks to every customer with convenience.

“So no more boiling water waiting to stir up a tea bag over steaming the tea bag, then trying to find somebody somewhere to throw this wet, soggy tea bag after you're done with it or using your coffee maker, and then it sits on that pot and gets burned.”

In part 1, Jim discusses Working through your companies biggest challenges; Destigmatizing instant coffee; Changing your marketing strategies to build your purchase rate; Building a positive image for the brand; Reducing waste with instant tea and coffee; Getting into the different tea and coffee categories; Delving into the ingredients; The future of Cusa; and much more.

Join Ramon Vela and Jim as they breakdown the inside story on The Story of a Brand.

For more on Cusa Tea & Coffee, visit: https://www.drinkcusa.com/

*

OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF ATTN Agency.

ATTN Agency is a full-funnel growth and performance digital marketing agency with proven strategies to scale and optimize direct-to-consumer brands through tactical media buying, data-driven analysis, and unrivaled creative services.

If you are looking back on this year wondering what went wrong or what could have gone better, or if you're starting to put together your game plan for 2021, I have one piece of advice: you need to talk to ATTN Agency.

I’ve interviewed several of their clients, and I can say that they are the best in the business. ATTN represents some of the fastest-growing direct-to-consumer brands, delivering month-over-month results.

For a comprehensive, no-obligation, 14 point audit of your social, search, shopping, email, and SMS channels, visit:

https://www.attnagency.com/storyofabrand/

*

This episode was brought to you by Repeat.

Repeat is the easiest way for your customers to reorder products they love.

Repeat will automate a frictionless reordering experience for the largest part of a CPG brand’s customer base: The non-subscriber.

Repeat uses machine learning to analyze one-time shopper behavior, automates reorder notifications, and delivers personalized replenishment carts that aid in up-sell and cross-sell efforts.

The result? Higher LTV, better margins, and more insights on your best customers.

To learn more, visit signup.getrepeat.io.

**This episode is brought to you by ATTN Agency and Repeat.**

With nearly all his funds gone and unable to perfect the process for making his instant Teas, Jim was about to give up. Fortunately, while casually glancing over the ingredients table for his wife’s face mask as he brushed his teeth, Jim stumbled onto the key to perfecting his process.

With his newfound appreciation for botanical extraction, Jim was able to perfect the process to create instant tea and coffee as well.

In part 1 of this Feature, we talk to Jim Lamancusa, Founder of Cusa Tea & Coffee. As an avid tea drinker and backpacker, Jim wanted a convenient way to carry his tea without worrying about harmful waste. With Cusa instant tea, anyone could enjoy a quality cup of tea any time and any place.

Tune in today to hear how Jim perfected your favorite teas and coffees into an instantaneous experience.

In part 1, Jim discusses Jim’s mentor experience; The 100 Ft Overview of the brand; The beginning of Jim’s love for tea; Discovering the need for instant tea; Perfecting instant coffee and tea; Composting tea and coffee; Packaging the product; and much more.

Join Ramon Vela and Jim as they breakdown the inside story on The Story of a Brand.

For more on Cusa Tea & Coffee, visit: https://www.drinkcusa.com/

*

OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF ATTN Agency.

ATTN Agency is a full-funnel growth and performance digital marketing agency with proven strategies to scale and optimize direct-to-consumer brands through tactical media buying, data-driven analysis, and unrivaled creative services.

If you are looking back on this year wondering what went wrong or what could have gone better, or if you're starting to put together your game plan for 2021, I have one piece of advice: you need to talk to ATTN Agency.

I’ve interviewed several of their clients, and I can say that they are the best in the business. ATTN represents some of the fastest-growing direct-to-consumer brands, delivering month-over-month results.

For a comprehensive, no-obligation, 14 point audit of your social, search, shopping, email, and SMS channels, visit:

https://www.attnagency.com/storyofabrand/

*

This episode was brought to you by Repeat.

Repeat is the easiest way for your customers to reorder products they love.

Repeat will automate a frictionless reordering experience for the largest part of a CPG brand’s customer base: The non-subscriber.

Repeat uses machine learning to analyze one-time shopper behavior, automates reorder notifications, and delivers personalized replenishment carts that aid in up-sell and cross-sell efforts.

The result? Higher LTV, better margins, and more insights on your best customers.

To learn more, visit signup.getrepeat.io.

**This episode is brought to you by ATTN Agency and Forum Brands**

In the second part of this feature, Kailey Donewald, founder and CEO of Sacred Serve, talks about sustainability across her business. Shipping a frozen product sustainably comes with a world of problems. However, Kailey never lets her business destroy her personal ideals.

She reflects on the scarcity of non-meat products on the market in the early 2000s. As the market adapts and becomes more inclusive, brands like Sacred Serve can flourish. Kailey believes that innovation is an important part of connecting people with dietary restrictions with products that they can eat and enjoy.

Her next phase involves including her customers and getting feedback. She believes that businesses should have a two-way conversation with people and see what they can change about their products.

In part 2, we learn about the evolution of the market, how sustainability works in a business, and the next steps for Sacred Serve.

Join Ramon Vela and Kailey as they breakdown the inside story on The Story of a Brand.

For more on Sacred Serve, visit: https://www.sacredserve.com/

*

OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF ATTN Agency.

ATTN Agency is a full-funnel growth and performance digital marketing agency with proven strategies to scale and optimize direct-to-consumer brands through tactical media buying, data-driven analysis, and unrivaled creative services.

If you are looking back on this year wondering what went wrong or what could have gone better, or if you're starting to put together your game plan for 2021, I have one piece of advice: you need to talk to ATTN Agency.

I’ve interviewed several of their clients, and I can say that they are the best in the business. ATTN represents some of the fastest-growing direct-to-consumer brands, delivering month-over-month results.

For a comprehensive, no-obligation, 14 point audit of your social, search, shopping, email, and SMS channels visit: https://www.attnagency.com/storyofabrand/

*

This episode is also brought to you by Forum Brands.

Have you built an online brand that consumers love? Do you sell in consumer categories that are essential to everyday life? Do the majority of your sales go through Amazon FBA?

If this sounds like you, you should get to know Forum Brands.

Forum is a team of expert investors, operators, and many ex-Amazonian, who provide entrepreneurs and owners with the most efficient and lucrative way to sell their e-commerce businesses.

If you’re interested in exploring a sale and cashing out years of your profits in one day, visit us at https://www.forumbrands.com/ to schedule a 30-minute call.