The Story of a Brand Show

**This episode is brought to you by ATTN Agency and Repeat.**

“It is a lifestyle, not a company” – this is how Tekla Back, the founder of Keho Life, describes her brand.

Starting as a master calorie counter back in her coxswain days, Tekla soon discovered the keto diet and became obsessed with it.

Tekla came from a personal space of wanting a proper healthy pescatarian meal without the hassles of cooking.

Being a physicist, she could not help but indulge in formulating the innovative concept of savory snack bites, which finally gave birth to – Keho.

In the first part, we talk about: How her mentor became her partner; How she brought in the world’s first savory snack bite; What makes Keho products novel; Tekla’s early life and career; How she was introduced to ketogenic diet; Discussion on what exactly is a keto diet; How she went from being a reluctant entrepreneur to a founder; and much more.

Join Ramon Vela and Tekla as they breakdown the inside story on The Story of a Brand.

For more on Keho Life, visit: https://keho.life/

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OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF ATTN Agency.

ATTN Agency is a full-funnel growth and performance digital marketing agency with proven strategies to scale and optimize direct-to-consumer brands through tactical media buying, data-driven analysis, and unrivaled creative services.

If you are looking back on this year wondering what went wrong or what could have gone better, or if you're starting to put together your game plan for 2021, I have one piece of advice: you need to talk to ATTN Agency.

I’ve interviewed several of their clients, and I can say that they are the best in the business. ATTN represents some of the fastest-growing direct-to-consumer brands, delivering month-over-month results.

For a comprehensive, no-obligation, 14 point audit of your social, search, shopping, email, and SMS channels, visit:

https://www.attnagency.com/storyofabrand/

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This episode was brought to you by Repeat.

Repeat is the easiest way for your customers to reorder products they love.

Repeat will automate a frictionless reordering experience for the largest part of a CPG brand’s customer base: The non-subscriber.

Repeat uses machine learning to analyze one-time shopper behavior, automates reorder notifications, and delivers personalized replenishment carts that aid in up-sell and cross-sell efforts.

The result? Higher LTV, better margins, and more insights on your best customers.

To learn more, visit https://signup.getrepeat.io/.

****This episode was brought to you by ATTN Agency and Daasity.

In the second part of this Feature, we’re breaking the mold with Laura Modi, CEO, and Co-Founder of Bobbie.

Laura and her co-founder, Sara Hardy, created Bobbie as a way to produce a healthy, organic baby formula for all mothers.

As they break the stigma against baby formula, Laura and Sara also do all they can to support women, no matter the situation.

With each sale of their product, they donate to non-profit organizations to help make formula affordable and accessible to every mother.

Not only does Bobbie help make a difference for mothers, but Bobbie also helps to perfect recipes to help give your baby all of the nutrients that they need.

All in all, as Laura mentions in the episode, “whatever you are feeding your child, they are going to be great. And you are going to be great and you've made the right decision, and no matter what you choose to feed your child, you shouldn't feel guilty.”

In part 2, we discuss Supporting mother entrepreneurs; Setting future generations up for success; Where to reach Bobbie; The ingredients included in Bobbie; Perfecting the recipe. Join Ramon Vela and Laura as they breakdown the inside story on The Story of a Brand.

For more on Bobbie, visit: https://hibobbie.com/

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OUR PODCAST IS BROUGHT TO YOU BY ATTN Agency.

ATTN Agency is a full-funnel growth and performance digital marketing agency with proven strategies to scale and optimize direct-to-consumer brands through tactical media buying, data-driven analysis, and unrivaled creative services.

If you are looking back on this year wondering what went wrong or what could have gone better, or if you're starting to put together your game plan for 2021, I have one piece of advice: you need to talk to ATTN Agency.

I’ve interviewed several of their clients, and I can say that they are the best in the business. ATTN represents some of the fastest-growing direct-to-consumer brands, delivering month-over-month results.

Get a comprehensive, no-obligation, 14 point audit of your social, search, shopping, email, and SMS channels.

Visit https://www.attnagency.com/storyofabrand/

*

This specific episode is also brought to you by Daasity.

Daasity provides a single view of your Sales and Marketing data to identify the channels, and products, that are performing the best -- so you can make better data-empowered decisions.

In minutes, unify all of your sales and marketing data to better understand critical growth metrics like LTV, ROAS, and profit margin by product.

Join 1,400 Shopify and Shopify Plus brands like Rothy’s, Who Gives A Crap, Kopari, and MVMT Watches who are all growing faster with better insights.

Get started today with over 130 pre-built Reports.

Schedule a free call with an Ecommerce Strategist today. Visit Daasity.com/story

****This episode was brought to you by ATTN Agency and Daasity.

In the first part of this Feature, we sit down with Laura Modi, CEO, and Bobbie's co-founder. Bobbie is dedicated to creating a better-for-you organic infant formula.

As Laura mentions in the episode, Bobbie wasn’t exactly a brand she always imagined growing, but it’s extremely personal.

Formula is one of the “only substitutes to breast milk and the only way to feed your child if you are unable to breastfeed.” Not only is formula one of the only substitutes, but Formula also holds a large stigma in the world of becoming a parent.

As a woman becomes a mother, breastfeeding is largely highlighted as one of the biggest ways to bond with your child, but what happens if you can't breastfeed? This is why Laura created Bobbie.

In part 1, we discuss Laura’s mentor experience; The hundred-foot overview of Bobbie; Breaking stigmas; Taking the dive into building a brand; Being a founder and a mother, and much more.

Join Ramon Vela and Laura as they breakdown the inside story on The Story of a Brand.

For more on Bobbie, visit: https://hibobbie.com/

*

OUR PODCAST IS BROUGHT TO YOU BY ATTN Agency.

ATTN Agency is a full-funnel growth and performance digital marketing agency with proven strategies to scale and optimize direct-to-consumer brands through tactical media buying, data-driven analysis, and unrivaled creative services.

If you are looking back on this year wondering what went wrong or what could have gone better, or if you're starting to put together your game plan for 2021, I have one piece of advice: you need to talk to ATTN Agency.

I’ve interviewed several of their clients, and I can say that they are the best in the business. ATTN represents some of the fastest-growing direct-to-consumer brands, delivering month-over-month results.

Get a comprehensive, no-obligation, 14 point audit of your social, search, shopping, email, and SMS channels.

Visit https://www.attnagency.com/storyofabrand/

*

This specific episode is also brought to you by Daasity.

Daasity provides a single view of your Sales and Marketing data to identify the channels, and products, that are performing the best -- so you can make better data-empowered decisions.

In minutes, unify all of your sales and marketing data to understand better critical growth metrics like LTV, ROAS, and profit margin by product.

Join 1,400 Shopify and Shopify Plus brands like Rothy’s, Who Gives A Crap, Kopari, and MVMT Watches, who are all growing faster with better insights.

Get started today with over 130 pre-built Reports.

Schedule a free call with an Ecommerce Strategist today. Visit Daasity.com/story

**This episode is brought to you by ATTN Agency and Repeat.**

In the second half of this Feature, we sit back down with Blake Sorensen. Since the initial release in 2018, Blake and his team at Blake’s Seed Based have dedicated their time to perfecting the best recipes for snacks that are allergy-friendly.

As “seed-based” means their products are free from ingredients such as peanuts, tree nuts, milk, egg, wheat, soy, and sesame.

Products from Blake’s Seed Based range from different types of snack bars to rice crispy treats.

Whether you’re a child or an adult with allergies, Blake’s Seed Based has a quality allergy-friendly snack for you.

In part 2, we discuss: The nutritional benefit; The different types of snacks; What seed-based mean in terms of the products; Going through the ingredients in the products; A healthier snack alternative for anybody, Where to find Blake’s Seed Based.

Join Ramon Vela and Blake as they breakdown the inside story on The Story of a Brand.

For more on Blake's Seed Based, visit:

https://www.blakesseedbased.com/

*

OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF ATTN Agency.

ATTN Agency is a full-funnel growth and performance digital marketing agency with proven strategies to scale and optimize direct-to-consumer brands through tactical media buying, data-driven analysis, and unrivaled creative services.

If you are looking back on this year wondering what went wrong or what could have gone better, or if you're starting to put together your game plan for 2021, I have one piece of advice: you need to talk to ATTN Agency.

I’ve interviewed several of their clients, and I can say that they are the best in the business. ATTN represents some of the fastest-growing direct-to-consumer brands, delivering month-over-month results.

For a comprehensive, no-obligation, 14 point audit of your social, search, shopping, email, and SMS channels, visit:

https://www.attnagency.com/storyofabrand/

*

This episode was brought to you by Repeat.

Repeat is the easiest way for your customers to reorder products they love.

Repeat will automate a frictionless reordering experience for the largest part of a CPG brand’s customer base: The non-subscriber.

Repeat uses machine learning to analyze one-time shopper behavior, automates reorder notifications, and delivers personalized replenishment carts that aid in up-sell and cross-sell efforts.

The result? Higher LTV, better margins, and more insights on your best customers.

To learn more, visit https://signup.getrepeat.io/

**This episode is brought to you by ATTN Agency and Repeat.**

In the first part of this Feature, we sit down with Blake Sorensen, founder of Blake’s Seed Based. After growing up with a severe allergy, Blake was aware of the different ways in which allergies could affect everyday life.

As Blake mentions in the episode, one of the biggest reasons “why we started” is that “they’re free of all major food allergens.” Now for those who want a convenient snack without worrying about allergens, Blake Seed Based offers a solution for you.

In part 2, we discuss Blake’s mentor experience; The 100 Ft overview of Blake’s Seed Based; Blake’s journey to founding Blake’s; The biggest challenges when starting the brand; Funding through Kickstarter; The importance of understanding the economics of food and beverage.

Join Ramon Vela and Blake as they breakdown the inside story on The Story of a Brand.

For more on Blake's Seed Based, visit: https://www.blakesseedbased.com/

*

OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF ATTN Agency.

ATTN Agency is a full-funnel growth and performance digital marketing agency with proven strategies to scale and optimize direct-to-consumer brands through tactical media buying, data-driven analysis, and unrivaled creative services.

If you are looking back on this year wondering what went wrong or what could have gone better, or if you're starting to put together your game plan for 2021, I have one piece of advice: you need to talk to ATTN Agency.

I’ve interviewed several of their clients, and I can say that they are the best in the business. ATTN represents some of the fastest-growing direct-to-consumer brands, delivering month-over-month results.

For a comprehensive, no-obligation, 14 point audit of your social, search, shopping, email, and SMS channels, visit:

https://www.attnagency.com/storyofabrand/

*

This episode was brought to you by Repeat.

Repeat is the easiest way for your customers to reorder products they love.

Repeat will automate a frictionless reordering experience for the largest part of a CPG brand’s customer base: The non-subscriber.

Repeat uses machine learning to analyze one-time shopper behavior, automates reorder notifications, and delivers personalized replenishment carts that aid in up-sell and cross-sell efforts.

The result? Higher LTV, better margins, and more insights on your best customers.

To learn more, visit signup.getrepeat.io.

**This episode is brought to you by ATTN Agency and Omnisend.**

In the second half of this Feature, we sit back down with Aidan Corbett, CEO, and Co-founder of Wayflyer. Aiden and his co-founder, Jack Pierse, created Wayflyer to help start-up e-commerce brands to reach their full potential.

As Aiden mentions, “We try and be as supportive to the e-commerce brand as possible by giving them a quick decision, hopefully, a quick injection of cash.”

Along with that “quick injection of cash,” Wayflyer also provides free analytics to help your company succeed. Through Wayflyer, not only are you obtaining the funds you need to help your brand grow, but you’re also gaining access as an e-commerce brand to quality analytics to understand what works and what doesn’t.

In part 1, we discuss Pandemic impacts on the economy; What Wayflyer does for its customers; Creating a good alignment between brand and customer; The impact of a changing digital market; Social media analysis; What Wayflyer looks for in a brand; and much more.

Join Ramon Vela and Aidan as they breakdown the inside story on The Story of a Brand.

For more on Wayflyer, visit: https://www.wayflyer.com/

*

OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF ATTN Agency.

ATTN Agency is a full-funnel growth and performance digital marketing agency with proven strategies to scale and optimize direct-to-consumer brands through tactical media buying, data-driven analysis, and unrivaled creative services.

If you are looking back on this year wondering what went wrong or what could have gone better, or if you're starting to put together your game plan for 2021, I have one piece of advice: you need to talk to ATTN Agency.

I’ve interviewed several of their clients, and I can say that they are the best in the business. ATTN represents some of the fastest-growing direct-to-consumer brands, delivering month-over-month results.

For a comprehensive, no-obligation, 14 point audit of your social, search, shopping, email, and SMS channels, visit:

https://www.attnagency.com/storyofabrand/

*

This episode was brought to you by Omnisend.

Omnisend is an e-commerce marketing platform that goes above and beyond regular email campaigns - so you can start increasing your sales, not your workload.

With Omnisend, you’ll be launching pre-built e-commerce automation in no time, as well as intuitively segmenting customers and even trying out SMS or push notifications - all from the same platform.

The best part? Omnisend provides an immediate boost to your revenue while staying as comfortable as drag & drop email building - with automated emails averaging up to 40% of total email revenue.

Join Hallmark, Duke Cannon, and 50,000 other high-growth brands who choose Omnisend to grow their e-commerce businesses on autopilot.

Start your 14-day free trial today. No credit card is required. Visit https://www.omnisend.com/sob/

**This episode is brought to you by ATTN Agency and Omnisend.**

In the first part of this Feature, we sit down with Aidan Corbett, CEO, and Co-founder of Wayflyer. As Aiden tells us about his own entrepreneurial journey, building a company isn’t always easy, especially when it comes to cash flow.

Before Wayflyer, Aiden started two other startups, The Kubicle and Conjura. The Kubicle was a workplace education brand, while the other is an analytics consultancy.

Using his experience, Aiden then created Wayflyer. Wayflyer is a brand dedicated to helping businesses grow. They help bring funds to e-commerce brands along with free analytics to help advance your company.

In part 1, we discuss Aiden’s mentor experience; The hundred-foot overview of the brand; Succeeding on your third try; The importance of distribution; Advice for other entrepreneurs, and much more.

Join Ramon Vela and Aidan as they breakdown the inside story on The Story of a Brand.

For more on Wayflyer, visit: https://www.wayflyer.com/

*

OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF ATTN Agency.

ATTN Agency is a full-funnel growth and performance digital marketing agency with proven strategies to scale and optimize direct-to-consumer brands through tactical media buying, data-driven analysis, and unrivaled creative services.

If you are looking back on this year wondering what went wrong or what could have gone better, or if you're starting to put together your game plan for 2021, I have one piece of advice: you need to talk to ATTN Agency.

I’ve interviewed several of their clients, and I can say that they are the best in the business. ATTN represents some of the fastest-growing direct-to-consumer brands, delivering month-over-month results.

For a comprehensive, no-obligation, 14 point audit of your social, search, shopping, email, and SMS channels, visit:

https://www.attnagency.com/storyofabrand/

*

This episode was brought to you by Omnisend.

Omnisend is an e-commerce marketing platform that goes above and beyond regular email campaigns - so you can start increasing your sales, not your workload.

With Omnisend, you’ll be launching pre-built e-commerce automation in no time, as well as intuitively segmenting customers and even trying out SMS or push notifications - all from the same platform.

The best part? Omnisend provides an immediate boost to your revenue while staying as comfortable as drag & drop email building - with automated emails averaging up to 40% of total email revenue.

Join Hallmark, Duke Cannon, and 50,000 other high-growth brands who choose Omnisend to grow their e-commerce businesses on autopilot.

Start your 14-day free trial today. No credit card is required. Visit https://www.omnisend.com/sob/

**This episode is brought to you by ATTN Agency and Forum Brands**

In the second part of this Feature, John Pritchard, Founder of Pala Eyewear, shares why he believes it is important to be authentic and keep transparency in his business.

He set up his factory initially in China, but due to some policies that he wanted to achieve, he had to shift his factory to Italy. He says that working in Microsoft enhanced his entrepreneurial skills and helped prepare him for Pala. He also shares that he has learned a lot from his mistakes in five years.

He also worked with TerraCycle on a program to request old frames from customers and recycle them.

In part 2, we talk about: How he connects with the audience; Challenges he faced due to soil degradation; About his long-term vision to help these communities in various ways; Setting up a vision center in Zambia; Perks of working in Italy; Why he left Microsoft; What motivates him to keep going; Working with TerraCycle on a program to recycle old frames from customers; and much more.

Join Ramon Vela and John as they breakdown the inside story on The Story of a Brand.

For more on Pala, visit: https://www.palaeyewear.com/ *

OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF ATTN Agency.

ATTN Agency is a full-funnel growth and performance digital marketing agency with proven strategies to scale and optimize direct-to-consumer brands through tactical media buying, data-driven analysis, and unrivaled creative services.

If you are looking back on this year wondering what went wrong or what could have gone better, or if you're starting to put together your game plan for 2021, I have one piece of advice: you need to talk to ATTN Agency.

I’ve interviewed several of their clients, and I can say that they are the best in the business. ATTN represents some of the fastest-growing direct-to-consumer brands, delivering month-over-month results.

For a comprehensive, no-obligation, 14 point audit of your social, search, shopping, email, and SMS channels, visit:

https://www.attnagency.com/storyofabrand/

*

This episode is also brought to you by Forum Brands.

Have you built an online brand that consumers love? Do you sell in consumer categories that are essential to everyday life? Do the majority of your sales go through Amazon FBA?

If this sounds like you, you should get to know Forum Brands.

Forum is a team of expert investors, operators, and many ex-Amazonian, who provide entrepreneurs and owners with the most efficient and lucrative way to sell their e-commerce businesses.

If you’re interested in exploring a sale and cashing out years of your profits in one day, visit us at https://www.forumbrands.com/ to schedule a 30-minute call.

**This episode is brought to you by ATTN Agency and Forum Brands**

In the first part of this Feature, John Pritchard, Founder of Pala Eyewear, tells us about his vision for creating social impact in Africa through his eyewear.

He used to work in Microsoft before, but he visited Africa, where he got to know the people and challenges they face and thus decided to start the business based on charity.

He also tells how he got the motivation to start and uses biodegradable waste to make eyewear.

He tells us that eye care has been a massive challenge in Africa, and people can’t afford costly treatment and glasses.

In Part 1, we talk about: The motivation behind starting Pala Eyewear; Early days challenges faced; Challenges to connect with the customers; People’s rigid mentality towards the product; High competition and low budget; About the ingredients used in making the frames; Making use of discarded water sachet as recycled plastic waste; and much more.

Join Ramon Vela and John as they breakdown the inside story on The Story of a Brand.

For more on Pala, visit: https://www.palaeyewear.com/ *

OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF ATTN Agency.

ATTN Agency is a full-funnel growth and performance digital marketing agency with proven strategies to scale and optimize direct-to-consumer brands through tactical media buying, data-driven analysis, and unrivaled creative services.

If you are looking back on this year wondering what went wrong or what could have gone better, or if you're starting to put together your game plan for 2021, I have one piece of advice: you need to talk to ATTN Agency.

I’ve interviewed several of their clients, and I can say that they are the best in the business. ATTN represents some of the fastest-growing direct-to-consumer brands, delivering month-over-month results.

For a comprehensive, no-obligation, 14 point audit of your social, search, shopping, email, and SMS channels, visit:

https://www.attnagency.com/storyofabrand/

*

This episode is also brought to you by Forum Brands.

Have you built an online brand that consumers love? Do you sell in consumer categories that are essential to everyday life? Do the majority of your sales go through Amazon FBA?

If this sounds like you, you should get to know Forum Brands.

Forum is a team of expert investors, operators, and many ex-Amazonian, who provide entrepreneurs and owners with the most efficient and lucrative way to sell their e-commerce businesses.

If you’re interested in exploring a sale and cashing out years of your profits in one day, visit us at https://www.forumbrands.com/ to schedule a 30-minute call.

**This episode is brought to you by ATTN Agency and Forum Brands**

In the second part of this Feature we delve deep into the science behind compression socks and how they work.

Andrew Ferenci, Founder and CEO of Comrad, also goes into details about his main products. He breaks down his products' composition and gives a transparent view of what his products truly entail.

He goes into detail about how the future entails an amalgamation of the health and apparel industry. Find out how Comrad plans to evolve and become more than socks with benefits.

In part 2, we talk about; The misconceptions about compression socks; How compression socks are beneficial for everyone; The science of compression; How weighted blankets also work on compression therapy; How the apparel industry is changing; What are the main products, and the science behind their creation; Future plans for the company; Advice for upcoming young entrepreneurs.

Join Ramon Vela and Andrew as they breakdown the inside story on The Story of a Brand.

For more on Comrad, visit: https://www.comradsocks.com/ *

OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF ATTN Agency.

ATTN Agency is a full-funnel growth and performance digital marketing agency with proven strategies to scale and optimize direct-to-consumer brands through tactical media buying, data-driven analysis, and unrivaled creative services.

If you are looking back on this year wondering what went wrong or what could have gone better, or if you're starting to put together your game plan for 2021, I have one piece of advice: you need to talk to ATTN Agency.

I’ve interviewed several of their clients, and I can say that they are the best in the business. ATTN represents some of the fastest-growing direct-to-consumer brands, delivering month-over-month results.

For a comprehensive, no-obligation, 14 point audit of your social, search, shopping, email, and SMS channels, visit:

https://www.attnagency.com/storyofabrand/

*

This episode is also brought to you by Forum Brands.

Have you built an online brand that consumers love? Do you sell in consumer categories that are essential to everyday life? Do the majority of your sales go through Amazon FBA?

If this sounds like you, you should get to know Forum Brands.

Forum is a team of expert investors, operators, and many ex-Amazonian, who provide entrepreneurs and owners with the most efficient and lucrative way to sell their e-commerce businesses.

If you’re interested in exploring a sale and cashing out years of your profits in one day, visit us at https://www.forumbrands.com/ to schedule a 30-minute call.