The Story of a Brand Show

**This episode is brought to you by ATTN Agency and Daasity**

Turning sick care into true health care is the reason why Imaware was established.

In the first part of this Feature, we have Jani Tuomi, co-founder of imaware, a company that provides personalized testing to those who want to empower their health journey.

Jani has worked in the product industry for the past 20 years. Today he talks about how he entered health care and how the platform helps the patients from the comfort of their homes.

From watching a family member suffer from cancer to starting a healthcare company in 2017. Jani shares his story.

In part 1, we discuss: The people he is most grateful for; Overview of his company; Idea behind Imaware; Jani explains the early test of Rheumatoid Arthritis; How to track the efficacy of supplements; What are the trends and challenges during the pandemic; What problems they faced at the beginning; What encourages him and his team; and so much more.

Join Ramon Vela and Jani as they breakdown the inside story on The Story of a Brand.

For more on imaware, visit: https://www.imaware.health/

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OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF ATTN Agency.

ATTN Agency is a full-funnel growth and performance digital marketing agency with proven strategies to scale and optimize direct-to-consumer brands through tactical media buying, data-driven analysis, and unrivaled creative services.

If you are looking back on this year wondering what went wrong or what could have gone better, or if you're starting to put together your game plan for 2021, I have one piece of advice: you need to talk to ATTN Agency.

I’ve interviewed several of their clients, and I can say that they are the best in the business. ATTN represents some of the fastest-growing direct-to-consumer brands, delivering month-over-month results.

For a comprehensive, no-obligation, 14 point audit of your social, search, shopping, email, and SMS channels, visit:

https://www.attnagency.com/storyofabrand/

*

This specific episode is also brought to you by Daasity.

Daasity provides a single view of your Sales and Marketing data to identify the channels, and products, that are performing the best -- so you can make better data-empowered decisions.

In minutes, unify all of your sales and marketing data to understand better critical growth metrics like LTV, ROAS, and profit margin by product.

Join 1,400 Shopify and Shopify Plus brands like Rothy’s, Who Gives A Crap, Kopari, and MVMT Watches, who are all growing faster with better insights.

Get started today with over 130 pre-built Reports.

Schedule a free call with an Ecommerce Strategist today. Visit Daasity.com/story

**This episode is brought to you by ATTN Agency and Omnisend.**

In the second part of this Feature, Jacob Pechenik, founder and CEO of Lettuce Grow, elaborates on the work he's done before the launch. He explains in detail how finding a perfect manufacturer can be challenging but can facilitate growth.

According to him, having a sound relationship with customers and the environment helped a lot.

He mentions a few pieces of advice for people looking to start a business. Then he listed out some popular products along with preferable sizes.

He also gives information on varieties of plants and customer service and, later, a quick description of upcoming products.

In part 2, we discuss: How the brand was built; His advice for newcomers; What are the prominent products; What are the offered varieties and plans; How they handle queries operation in new seasons; How much is the expansion of products and locations; and so much more. 

Join Ramon Vela and Jacob as they breakdown the inside story on The Story of a Brand.

For more on Lettuce Grow, visit: https://www.lettucegrow.com/

*

OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF ATTN Agency.

ATTN Agency is a full-funnel growth and performance digital marketing agency with proven strategies to scale and optimize direct-to-consumer brands through tactical media buying, data-driven analysis, and unrivaled creative services.

If you are looking back on this year wondering what went wrong or what could have gone better, or if you're starting to put together your game plan for 2021, I have one piece of advice: you need to talk to ATTN Agency.

I’ve interviewed several of their clients, and I can say that they are the best in the business. ATTN represents some of the fastest-growing direct-to-consumer brands, delivering month-over-month results.

For a comprehensive, no-obligation, 14 point audit of your social, search, shopping, email, and SMS channels, visit:

https://www.attnagency.com/storyofabrand/

*

This episode was brought to you by Omnisend.

Omnisend is an e-commerce marketing platform that goes above and beyond regular email campaigns - so you can start increasing your sales, not your workload.

With Omnisend, you’ll be launching pre-built e-commerce automation in no time, as well as intuitively segmenting customers and even trying out SMS or push notifications - all from the same platform.

The best part? Omnisend provides an immediate boost to your revenue while staying as comfortable as drag & drop email building - with automated emails averaging up to 40% of total email revenue.

Join Hallmark, Duke Cannon, and 50,000 other high-growth brands who choose Omnisend to grow their e-commerce businesses on autopilot.

Start your 14-day free trial today. No credit card is required. Visit https://www.omnisend.com/sob/

**This episode is brought to you by ATTN Agency and Omnisend.**

Planting a garden is to be optimistic - reconnecting humans with nature. That's what Lettuce Grow works towards.

In the first part of this Feature, we have Jacob Pechenik, founder and CEO of Lettuce Grow, a sustainable food company that facilitates farming at home without a green thumb.

Jacob has been a food expert since 2017. In this episode, he will talk about his inspiration for Lettuce Grow and how the brand influences multiple lives.

From running a trading firm to film production and finally moving to the food and organic farming industry. Jacob speaks about his journey and experiences so far.

In part 2, we talk about: How much support and feedback they receive; A quick introduction of his brand; How pandemic impacted the uniqueness; What was his motivation for organic farming; He tells about his early career; How did people react and complications; How much time he invested; and so much more.

Join Ramon Vela and Jacob as they breakdown the inside story on The Story of a Brand.

For more on Lettuce Grow, visit: https://www.lettucegrow.com/

*

OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF ATTN Agency.

ATTN Agency is a full-funnel growth and performance digital marketing agency with proven strategies to scale and optimize direct-to-consumer brands through tactical media buying, data-driven analysis, and unrivaled creative services.

If you are looking back on this year wondering what went wrong or what could have gone better, or if you're starting to put together your game plan for 2021, I have one piece of advice: you need to talk to ATTN Agency.

I’ve interviewed several of their clients, and I can say that they are the best in the business. ATTN represents some of the fastest-growing direct-to-consumer brands, delivering month-over-month results.

For a comprehensive, no-obligation, 14 point audit of your social, search, shopping, email, and SMS channels, visit:

https://www.attnagency.com/storyofabrand/

*

This episode was brought to you by Omnisend.

Omnisend is an e-commerce marketing platform that goes above and beyond regular email campaigns - so you can start increasing your sales, not your workload.

With Omnisend, you’ll be launching pre-built e-commerce automation in no time, as well as intuitively segmenting customers and even trying out SMS or push notifications - all from the same platform.

The best part? Omnisend provides an immediate boost to your revenue while staying as comfortable as drag & drop email building - with automated emails averaging up to 40% of total email revenue.

Join Hallmark, Duke Cannon, and 50,000 other high-growth brands choose Omnisend to grow their e-commerce businesses on autopilot.

Start your 14-day free trial today. No credit card is required. Visit https://www.omnisend.com/sob/

**This episode is brought to you by ATTN Agency and Repeat**

In the second part of this Feature, Emma Fuerst Frelinghuysen, CEO of R.E.D.D., dives into the brand's intricacies, from their products, business outlook, and much more.

Emma talks enthusiastically about why plant-based food is making an impact and changing the food industry.

She speaks passionately about Alden Blease, the founder of R.E.D.D., and how he formulates the products. She also breaks down the products and how the complex formulation strives towards a tastier yet healthier snacking alternative.

So, join Ramon Vela and Emma and learn about how healthy plant-based food is now available on the go with R.E.D.D. Bar.

In part 2, we discuss: How the pandemic affected the brand; How the snack bars are made tasty; How R.E.D.D. is healthier than other snack bars; How plant-based food is making an impact; Words for young entrepreneurs out there; How R.E.D.D. is improving and upgrading; How social media helped the business; and so much more.

For more on R.E.D.D., visit: https://www.reddbar.com/

*

OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF ATTN Agency.

ATTN Agency is a full-funnel growth and performance digital marketing agency with proven strategies to scale and optimize direct-to-consumer brands through tactical media buying, data-driven analysis, and unrivaled creative services.

If you are looking back on this year wondering what went wrong or what could have gone better, or if you're starting to put together your game plan for 2021, I have one piece of advice: you need to talk to ATTN Agency.

I’ve interviewed several of their clients, and I can say that they are the best in the business. ATTN represents some of the fastest-growing direct-to-consumer brands, delivering month-over-month results.

For a comprehensive, no-obligation, 14 point audit of your social, search, shopping, email, and SMS channels, visit:

https://www.attnagency.com/storyofabrand/

*

This episode was brought to you by Repeat.

Repeat is the easiest way for your customers to reorder products they love.

Repeat will automate a frictionless reordering experience for the largest part of a CPG brand’s customer base: The non-subscriber.

Repeat uses machine learning to analyze one-time shopper behavior, automates reorder notifications, and delivers personalized replenishment carts that aid in up-sell and cross-sell efforts.

The result? Higher LTV, better margins, and more insights on your best customers.

To learn more, visit https://signup.getrepeat.io/

**This episode is brought to you by ATTN Agency and Repeat**

Radiant Energy Deliciously Delivered – this is what R.E.D.D. stands for, literally and metaphorically.

In the first part of this feature, we sit down with Emma Fuerst Frelinghuysen, CEO of R.E.D.D., a brand providing plant-based nutrition in a radiantly delicious way.

Emma is a food and beverage expert with 15 years of experience under her belt. Today she talks about how R.E.D.D. allowed her to achieve her passion for working with what she loves – food and marketing.

From being an economics major to being a business graduate to being a CEO, Emma shares her story.

In part 1, we discuss The experience that made her grateful; A brief introduction to her brand; How Emma rebelled to follow her passion in early life; How she got into public relations and business; Her previous work experiences; How she realized her true passion; What got her into healthy food; What drew Emma to REDD; and so much more.

Join Ramon Vela and Emma as they breakdown the inside story on The Story of a Brand.

For more on R.E.D.D., visit: https://www.reddbar.com/

*

OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF ATTN Agency.

ATTN Agency is a full-funnel growth and performance digital marketing agency with proven strategies to scale and optimize direct-to-consumer brands through tactical media buying, data-driven analysis, and unrivaled creative services.

If you are looking back on this year wondering what went wrong or what could have gone better, or if you're starting to put together your game plan for 2021, I have one piece of advice: you need to talk to ATTN Agency.

I’ve interviewed several of their clients, and I can say that they are the best in the business. ATTN represents some of the fastest-growing direct-to-consumer brands, delivering month-over-month results.

For a comprehensive, no-obligation, 14 point audit of your social, search, shopping, email, and SMS channels, visit:

https://www.attnagency.com/storyofabrand/

*

This episode was brought to you by Repeat.

Repeat is the easiest way for your customers to reorder products they love.

Repeat will automate a frictionless reordering experience for the largest part of a CPG brand’s customer base: The non-subscriber.

Repeat uses machine learning to analyze one-time shopper behavior, automates reorder notifications, and delivers personalized replenishment carts that aid in up-sell and cross-sell efforts.

The result? Higher LTV, better margins, and more insights on your best customers.

To learn more, visit https://signup.getrepeat.io/

**This episode is brought to you by ATTN Agency, Forum Brands, and Daasity**

In the second part of this Feature, we learn about the marketing activities that Read The Ingredients Co-Founders Micheal and Bobbi Giudicelli had to do, such as in-store demos and advertising.

These demos gave them valuable feedback that helped them move the brand forward. For instance, they made chocolate favored (sugar-free) loaves that exactly matched the average American breakfast calorie.

Read The Ingredients are a certified gluten-free brand that primarily focuses on authentic and unique products that keep individuals healthy. Knowing the ingredients of what you are going to eat is indeed a value that their customers value.

In Part 2, we discuss The main objective behind the name Read The ingredients; The idea behind founding the brand; The manufacturing process behind the loaf; Customer satisfaction; The teamwork between Bobbi and Michael; and so much more.

Join Ramon Vela, Bobbi, and Michael as they breakdown the inside story on The Story of a Brand.

For more on Read The Ingredients, visit: https://rtifoods.com/

*

OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF ATTN Agency.

ATTN Agency is a full-funnel growth and performance digital marketing agency with proven strategies to scale and optimize direct-to-consumer brands through tactical media buying, data-driven analysis, and unrivaled creative services.

If you are looking back on this year wondering what went wrong or what could have gone better, or if you're starting to put together your game plan for 2021, I have one piece of advice: you need to talk to ATTN Agency.

I’ve interviewed several of their clients, and I can say that they are the best in the business. ATTN represents some of the fastest-growing direct-to-consumer brands, delivering month-over-month results.

For a comprehensive, no-obligation, 14 point audit of your social, search, shopping, email, and SMS channels, visit:

https://www.attnagency.com/storyofabrand/

*

This episode is also brought to you by Forum Brands.

Have you built an online brand that consumers love? Do you sell in consumer categories that are essential to everyday life? Do the majority of your sales go through Amazon FBA?

If this sounds like you, you should get to know Forum Brands.

Forum is a team of expert investors, operators, and many ex-Amazonian, who provide entrepreneurs and owners with the most efficient and lucrative way to sell their e-commerce businesses.

If you’re interested in exploring a sale and cashing out years of your profits in one day, visit us at https://www.forumbrands.com/ to schedule a 30-minute call.

*

This specific episode is also brought to you by Daasity.

Daasity provides a single view of your Sales and Marketing data to identify the channels, and products, that are performing the best -- so you can make better data-empowered decisions.

In minutes, unify all of your sales and marketing data to understand better critical growth metrics like LTV, ROAS, and profit margin by product.

Join 1,400 Shopify and Shopify Plus brands like Rothy’s, Who Gives A Crap, Kopari, and MVMT Watches, who are all growing faster with better insights.

Get started today with over 130 pre-built Reports.

Schedule a free call with an Ecommerce Strategist today. Visit Daasity.com/story

**This episode is brought to you by ATTN Agency, Forum Brands, and Daasity**

In the first part of this Feature, Bobbi and Michael Giudicelli, both co-founders and mother and son, straightway jump into describing their brand, Read the Ingredients.

Read the ingredients is a brand for those that want to know what is in their food. It is especially centered around clean eating, gluten-free, plant-based, and low sugar products.

Eating healthy has been a concern among people; thus, Read The Ingredients was born. This is the product a person can take on their busy schedules and feel good that they are staying healthy.

In part 1, we discuss Bobbi and Michael's story, how they started together; The Harmful effects of gluten and sugar in the diet; Avoiding bars among people; The story of her personal problem with sweets; The alarming rate of being healthy; and much more.

Join Ramon Vela, Bobbi, and Michael as they breakdown the inside story on The Story of a Brand.

For more on Read The Ingredients, visit: https://rtifoods.com/

*

OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF ATTN Agency.

ATTN Agency is a full-funnel growth and performance digital marketing agency with proven strategies to scale and optimize direct-to-consumer brands through tactical media buying, data-driven analysis, and unrivaled creative services.

If you are looking back on this year wondering what went wrong or what could have gone better, or if you're starting to put together your game plan for 2021, I have one piece of advice: you need to talk to ATTN Agency.

I’ve interviewed several of their clients, and I can say that they are the best in the business. ATTN represents some of the fastest-growing direct-to-consumer brands, delivering month-over-month results.

For a comprehensive, no-obligation, 14 point audit of your social, search, shopping, email, and SMS channels, visit:

https://www.attnagency.com/storyofabrand/

*

This episode is also brought to you by Forum Brands.

Have you built an online brand that consumers love? Do you sell in consumer categories that are essential to everyday life? Do the majority of your sales go through Amazon FBA?

If this sounds like you, you should get to know Forum Brands.

Forum is a team of expert investors, operators, and many ex-Amazonian, who provide entrepreneurs and owners with the most efficient and lucrative way to sell their e-commerce businesses.

If you’re interested in exploring a sale and cashing out years of your profits in one day, visit us at https://www.forumbrands.com/ to schedule a 30-minute call.

*

This specific episode is also brought to you by Daasity.

Daasity provides a single view of your Sales and Marketing data to identify the channels, and products, that are performing the best -- so you can make better data-empowered decisions.

In minutes, unify all of your sales and marketing data to understand better critical growth metrics like LTV, ROAS, and profit margin by product.

Join 1,400 Shopify and Shopify Plus brands like Rothy’s, Who Gives A Crap, Kopari, and MVMT Watches, who are all growing faster with better insights.

Get started today with over 130 pre-built Reports.

Schedule a free call with an Ecommerce Strategist today. Visit Daasity.com/story

**This episode is brought to you by ATTN Agency and Omnisend.**

Molly Fienning's journey with building the Red Clay Hot Sauce brand has been challenging, with the difficulty of finding a cold press facility, meeting tight deadlines, scaling up with manufacturers, and much more.

Plus, they used old Bourbon barrels to get the authentic juice flavor out of the pepper. Which makes it seem more like pepper juice than hot sauce, and people love it with Avocado or steamed oysters.

But in the end, hard work pays off, and now, Red Clay has become one of the most wanted hot sauce brands.

In part 2, we discuss Molly's first brand - Babiators; Teamwork for building the success of Red Clay; How customers became brand advocates; The secret recipe; and much more.

Join Ramon Vela and Molly as they breakdown the inside story on The Story of a Brand.

For more on Red Clay, visit: https://redclayhotsauce.com/

*

OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF ATTN Agency.

ATTN Agency is a full-funnel growth and performance digital marketing agency with proven strategies to scale and optimize direct-to-consumer brands through tactical media buying, data-driven analysis, and unrivaled creative services.

If you are looking back on this year wondering what went wrong or what could have gone better, or if you're starting to put together your game plan for 2021, I have one piece of advice: you need to talk to ATTN Agency.

I’ve interviewed several of their clients, and I can say that they are the best in the business. ATTN represents some of the fastest-growing direct-to-consumer brands, delivering month-over-month results.

For a comprehensive, no-obligation, 14 point audit of your social, search, shopping, email, and SMS channels, visit:

https://www.attnagency.com/storyofabrand/

*

This episode was brought to you by Omnisend.

Omnisend is an e-commerce marketing platform that goes above and beyond regular email campaigns - so you can start increasing your sales, not your workload.

With Omnisend, you’ll be launching pre-built e-commerce automation in no time, as well as intuitively segmenting customers and even trying out SMS or push notifications - all from the same platform.

The best part? Omnisend provides an immediate boost to your revenue while staying as comfortable as drag & drop email building - with automated emails averaging up to 40% of total email revenue.

Join Hallmark, Duke Cannon, and 50,000 other high-growth brands who choose Omnisend to grow their e-commerce businesses on autopilot.

Start your 14-day free trial today. No credit card is required. Visit https://www.omnisend.com/sob/

**This episode is brought to you by ATTN Agency and Omnisend.**

In the first part of this Feature, the CEO and Co-Founder of Red Clay Hot Sauce, Molly Fienning, shares the stories of her cold-pressed barrel-aged hot sauce and raw hot honey brand.

Based in South Carolina, Red Clay had for years given the patrons of Chef Geoff Rhyne's oyster bar a near-divine taste experience.

So much so that it compelled customers to steal it from restaurant tables and Oyster bars.

Soon thereafter, Molly had been one of those patrons who got hooked and thus was born this flavorful hot sauce brand.

In part 1, we discuss Molly's entrepreneur life before Red Clay; Inspiration from Sir Kensington's example; The idea behind hot sauce making; How Jeff, her husband, was a constant support to her in building the brand; and so much more.

Join Ramon Vela and Molly as they breakdown the inside story on The Story of a Brand.

For more on Red Clay, visit: https://redclayhotsauce.com/

*

OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF ATTN Agency.

ATTN Agency is a full-funnel growth and performance digital marketing agency with proven strategies to scale and optimize direct-to-consumer brands through tactical media buying, data-driven analysis, and unrivaled creative services.

If you are looking back on this year wondering what went wrong or what could have gone better, or if you're starting to put together your game plan for 2021, I have one piece of advice: you need to talk to ATTN Agency.

I’ve interviewed several of their clients, and I can say that they are the best in the business. ATTN represents some of the fastest-growing direct-to-consumer brands, delivering month-over-month results.

For a comprehensive, no-obligation, 14 point audit of your social, search, shopping, email, and SMS channels, visit:

https://www.attnagency.com/storyofabrand/

*

This episode was brought to you by Omnisend.

Omnisend is an e-commerce marketing platform that goes above and beyond regular email campaigns - so you can start increasing your sales, not your workload.

With Omnisend, you’ll be launching pre-built e-commerce automation in no time, as well as intuitively segmenting customers and even trying out SMS or push notifications - all from the same platform.

The best part? Omnisend provides an immediate boost to your revenue while staying as comfortable as drag & drop email building - with automated emails averaging up to 40% of total email revenue.

Join Hallmark, Duke Cannon, and 50,000 other high-growth brands who choose Omnisend to grow their e-commerce businesses on autopilot.

Start your 14-day free trial today. No credit card is required. Visit https://www.omnisend.com/sob/

**This episode is brought to you by ATTN Agency and Repeat.**

In the second part of this Feature, we dive deep into what makes Keho Life new, innovative and healthy. We go into details about the products and their constitution.

Tekla Back, Founder of Keho Life, made it her mission and goal to help people switch to healthy diets after seeing how problematic obesity has become.

Find out how she built Keho from the ground up with the help of knowledge, passion, and research. Thus, Keho is "food packaged, not packaged food." This is the story of Keho - the brand that believes in collaboration, not competition.

In the second part, we address: How obesity is becoming an epidemic; What the Covid-19 pandemic taught us in terms of food; Advice and lessons for young founders; Competition in the market; The products itself and their structural breakdown; Why Keho is one of a kind; What the website offers and plans; and much more.

Join Ramon Vela and Tekla as they breakdown the inside story on The Story of a Brand.

For more on Keho Life, visit: https://keho.life/

*

OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF ATTN Agency.

ATTN Agency is a full-funnel growth and performance digital marketing agency with proven strategies to scale and optimize direct-to-consumer brands through tactical media buying, data-driven analysis, and unrivaled creative services.

If you are looking back on this year wondering what went wrong or what could have gone better, or if you're starting to put together your game plan for 2021, I have one piece of advice: you need to talk to ATTN Agency.

I’ve interviewed several of their clients, and I can say that they are the best in the business. ATTN represents some of the fastest-growing direct-to-consumer brands, delivering month-over-month results.

For a comprehensive, no-obligation, 14 point audit of your social, search, shopping, email, and SMS channels, visit:

https://www.attnagency.com/storyofabrand/

*

This episode was brought to you by Repeat.

Repeat is the easiest way for your customers to reorder products they love.

Repeat will automate a frictionless reordering experience for the largest part of a CPG brand’s customer base: The non-subscriber.

Repeat uses machine learning to analyze one-time shopper behavior, automates reorder notifications, and delivers personalized replenishment carts that aid in up-sell and cross-sell efforts.

The result? Higher LTV, better margins, and more insights on your best customers.

To learn more, visit https://signup.getrepeat.io/.