The Story of a Brand Show

**This episode is brought to you by ATTN Agency, Rockerbox, and CartText**

Better and different, that's what Bandits Bandanas want their products to be. They don't just sell but contribute up to 10% to charity as well.

In the first part of this Feature, we have Connor Humphreys, Co-Founder of Bandits Bandanas, a company delivering 100 percent certified organic bandanas with original designs created by artists from all over the world.

You'll learn how Connor Humphreys quit his job and then moved to Bali. Today he talks about his inspiration for starting the business and how they support the artists' community.

In part 1, we discuss The gratitude he received in his journey; Overview of the brand; The story and the idea behind the company; His wife's background; How localization and charity are done; What was the motivation for him; What things a consumer must know in regards to quality; and so much more.

Join Ramon Vela and Connor as they break down the inside story on The Story of a Brand.

For more on Bandits Bandanas, visit: https://banditsbandanas.com/

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OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF ATTN Agency.

ATTN Agency is a full-funnel growth and performance digital marketing agency with proven strategies to scale and optimize direct-to-consumer brands through tactical media buying, data-driven analysis, and unrivaled creative services.

If you are looking back on this year wondering what went wrong or what could have gone better, or if you're starting to put together your game plan for 2021, I have one piece of advice: you need to talk to ATTN Agency.

I’ve interviewed several of their clients, and I can say that they are the best in the business. ATTN represents some of the fastest-growing direct-to-consumer brands, delivering month-over-month results.

For a comprehensive, no-obligation, 14 point audit of your social, search, shopping, email, and SMS channels, visit:

https://www.attnagency.com/storyofabrand/

*

This specific episode is also brought to you by Rockerbox.

We all know that The moment you go beyond advertising on Facebook and Google, things get messy. Rockerbox is here to solve this problem for you.

As you start testing hard-to-track channels like Direct Mail, Linear TV, Podcasts, and OTT, Rockerbox is there to be your single source of marketing truth.

Rockerbox works with leading DTC brands like Tula, Figs, and Tracksmith to help them centralize all of their online/offline marketing spend, de-duplicate conversions, and understand their TRUE CPA & ROAS.

Book a strategy call with one of their attribution experts today, and just for my listeners, they’ll waive your onboarding fee (a $500 value).

Visit https://www.rockerbox.com/storyofabrand

*

This episode is also brought to you by CartText.

Are you interested in improving your Abandoned Cart Recovery rates?

Cart Text is Powered by real people, not bots, not AI, real people. Cart Text will contact & engage with your customers in real-time to make the sales you missed.

One by one, CartText will convert your abandoned carts, churned subscriptions, and billing-related issues using live agents + SMS. Real people, getting the job done.

To learn more, visit https://carttext.com/

**This episode is brought to you by ATTN Agency, Rockerbox, and Honeycomb Credit**

In the second part of this Feature, we discuss the economic and manufacturing aspects of Veldskoen shoes. We also discuss how the brand gives back to the community and also helps in environmental sustainability.

We then move on to their second brand – Thula Tula, which showcases exclusive hand-crafted Lesotho blankets of purely African origin.

This brand started during the pandemic, is very personal to the couple as it is an ode to their daughter and her late grandmother.

Thus, Co-Founders Steve and Angela Watts make it a goal to spread awareness about tradition with a personal touch.

In part 2, we discuss Factory conditions and manufacturing processes of Veldskoen shoes; How they commercialize shoes without changing the traditional craft; How they give back to the people and the environment; Their pandemic experience and the birth of Thula Tula; History of Lesotho blankets; How their proceeds provide for the community; Inspiration behind the naming of the Thula Tula brand; and so much more.

Join Ramon Vela, Steve, and Angela as they break down the inside story on The Story of a Brand.

For more on Veldskoen Shoes/Thula Tula, visit:

https://www.veldskoenshoes.com/

https://www.thulatula.com/

*

OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF ATTN Agency.

ATTN Agency is a full-funnel growth and performance digital marketing agency with proven strategies to scale and optimize direct-to-consumer brands through tactical media buying, data-driven analysis, and unrivaled creative services.

If you are looking back on this year wondering what went wrong or what could have gone better, or if you're starting to put together your game plan for 2021, I have one piece of advice: you need to talk to ATTN Agency.

I’ve interviewed several of their clients, and I can say that they are the best in the business. ATTN represents some of the fastest-growing direct-to-consumer brands, delivering month-over-month results.

For a comprehensive, no-obligation, 14 point audit of your social, search, shopping, email, and SMS channels, visit:

https://www.attnagency.com/storyofabrand/

*

This specific episode is also brought to you by Rockerbox.

We all know that The moment you go beyond advertising on Facebook and Google, things get messy. Rockerbox is here to solve this problem for you.

As you start testing hard-to-track channels like Direct Mail, Linear TV, Podcasts, and OTT, Rockerbox is there to be your single source of marketing truth.

Rockerbox works with leading DTC brands like Tula, Figs, and Tracksmith to help them centralize all of their online/offline marketing spend, de-duplicate conversions, and understand their TRUE CPA & ROAS.

Book a strategy call with one of their attribution experts today, and just for my listeners, they’ll waive your onboarding fee (a $500 value).

Visit https://www.rockerbox.com/storyofabrand

*

This episode is also brought to you by Honeycomb Credit.

With Honeycomb Credit, you can transform your customers into your biggest brand advocates by giving them the chance to lend directly to your growing business.

Brands looking to expand nationally, buy equipment, or launch a new product have used Honeycomb to get the funds they need while engaging their customers in a whole new way.

Learn how to level up your customers today visit https://www.honeycombcredit.com/brand

**This episode is brought to you by ATTN Agency, Rockerbox, and Honeycomb Credit**

“Upholding the rich craftsmanship of South Africa”– Steve and Angela Watts made this their goal as they co-founded two brands based on South African craft: Thula Tula and Veldskoen Shoes.

As a third-generation South African, Steve has always wanted to find a way to share the traditional crafts of South Africa with the entire world while also giving back to the community.

This is the story of how Angela and Steve took a step towards that goal. In part of one of this Feature, we first break down the Veldskoen shoe brand.

We talk about: The rich cultural history behind Veldskoen shoes; How Steve came up with the brand idea for these shoes; Their experience after Shark Tank; Their early struggle and lesson learned; How the couple balances their work and personal life; Products of Veldskoen shoes and the hero product; and so much more. Join Ramon Vela, Steve, and Angela as they break down the inside story on The Story of a Brand.

For more on Veldskoen Shoes/Thula Tula, visit:

https://www.veldskoenshoes.com/

https://www.thulatula.com/

*

OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF ATTN Agency.

ATTN Agency is a full-funnel growth and performance digital marketing agency with proven strategies to scale and optimize direct-to-consumer brands through tactical media buying, data-driven analysis, and unrivaled creative services.

If you are looking back on this year wondering what went wrong or what could have gone better, or if you're starting to put together your game plan for 2021, I have one piece of advice: you need to talk to ATTN Agency.

I’ve interviewed several of their clients, and I can say that they are the best in the business. ATTN represents some of the fastest-growing direct-to-consumer brands, delivering month-over-month results.

For a comprehensive, no-obligation, 14 point audit of your social, search, shopping, email, and SMS channels, visit:

https://www.attnagency.com/storyofabrand/

*

This specific episode is also brought to you by Rockerbox.

We all know that the moment you go beyond advertising on Facebook and Google, things get messy. Rockerbox is here to solve this problem for you.

As you start testing hard-to-track channels like Direct Mail, Linear TV, Podcasts, and OTT, Rockerbox is there to be your single source of marketing truth.

Rockerbox works with leading DTC brands like Tula, Figs, and Tracksmith to help them centralize all of their online/offline marketing spend, de-duplicate conversions, and understand their TRUE CPA & ROAS.

Book a strategy call with one of their attribution experts today, and just for my listeners, they’ll waive your onboarding fee (a $500 value).

Visit https://www.rockerbox.com/storyofabrand

*

This episode is also brought to you by Honeycomb Credit.

With Honeycomb Credit, you can transform your customers into your biggest brand advocates by giving them the chance to lend directly to your growing business.

Brands looking to expand nationally, buy equipment, or launch a new product have used Honeycomb to get the funds they need while engaging their customers in a whole new way.

Learn how to level up your customers today visit https://www.honeycombcredit.com/brand

**This episode is brought to you by ATTN Agency, Forum Brands, and Honeycomb Credit**

In the second part of this feature, Grace Ventura, who is the founder of Grace's Goodness, continues with the story of Beyond Broth and the lessons they learned. She reveals the name change and repositioning of the brand.

She merrily explains the ways through which a brand can learn the needs of the customers. She discusses how her family members assist her in creating new recipes. She then gives some review of the current recipes and her vision of things to come.

In part 2, we discuss Her experience with Beyond Broth; Customer reaction when they used different ingredients; Appreciation during the pandemic; What they added in their recipes; What are the substitutes available; Her view of a healthy life; What you'll find on the website; Where people can find the products; and so much more.

Join Ramon Vela and Grace as they break down the inside story on The Story of a Brand.

For more on Grace's Goodness, visit: https://gracesgoodness.com/

*

OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF ATTN Agency.

ATTN Agency is a full-funnel growth and performance digital marketing agency with proven strategies to scale and optimize direct-to-consumer brands through tactical media buying, data-driven analysis, and unrivaled creative services.

If you are looking back on this year wondering what went wrong or what could have gone better, or if you're starting to put together your game plan for 2021, I have one piece of advice: you need to talk to ATTN Agency.

I’ve interviewed several of their clients, and I can say that they are the best in the business. ATTN represents some of the fastest-growing direct-to-consumer brands, delivering month-over-month results.

For a comprehensive, no-obligation, 14 point audit of your social, search, shopping, email, and SMS channels, visit:

https://www.attnagency.com/storyofabrand/

*

This episode is also brought to you by Forum Brands.

Have you built an online brand that consumers love? Do you sell in consumer categories that are essential to everyday life? Do the majority of your sales go through Amazon FBA?

If this sounds like you, you should get to know Forum Brands.

Forum is a team of expert investors, operators, and many ex-Amazonian, who provide entrepreneurs and owners with the most efficient and lucrative way to sell their e-commerce businesses.

If you’re interested in exploring a sale and cashing out years of your profits in one day, visit us at https://www.forumbrands.com/ to schedule a 30-minute call.

*

This episode is brought to you by Honeycomb Credit.

With Honeycomb Credit, you can transform your customers into your biggest brand advocates by giving them the chance to lend directly to your growing business.

Brands looking to expand nationally, buy equipment, or launch a new product have used Honeycomb to get the funds they need while engaging their customers in a whole new way.

Learn how to level up your customers today visit https://www.honeycombcredit.com/brand

**This episode is brought to you by ATTN Agency, Forum Brands, and Honeycomb Credit**

Bringing Loving-kindness into your body - that's what Grace's Goodness wants to deliver with their products. In the first part of this feature, we have Grace Ventura, Founder of Grace's Goodness, a plant-based sipping broths company.

Grace had been working as a health and wellness coach, massage therapist, and yoga teacher for the past 30 years and a mother to six children. Today she shares insights into building a brand as well the challenges of her journey.

In part 1, we discussed: The Support she received; Overview of the brand; Her early career; Her inspiration behind the company; How she started working on the business; What efforts she made at the beginning; What kind of response they received; What is her advice for newcomers; How she would have done things differently if given another chance; Why personal values should stand equal to brand values; and so much more.

Join Ramon Vela and Grace as they break down the inside story on The Story of a Brand.

For more on Grace's Goodness, visit: https://gracesgoodness.com/

*

OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF ATTN Agency.

ATTN Agency is a full-funnel growth and performance digital marketing agency with proven strategies to scale and optimize direct-to-consumer brands through tactical media buying, data-driven analysis, and unrivaled creative services.

If you are looking back on this year wondering what went wrong or what could have gone better, or if you're starting to put together your game plan for 2021, I have one piece of advice: you need to talk to ATTN Agency.

I’ve interviewed several of their clients, and I can say that they are the best in the business. ATTN represents some of the fastest-growing direct-to-consumer brands, delivering month-over-month results.

For a comprehensive, no-obligation, 14 point audit of your social, search, shopping, email, and SMS channels, visit:

https://www.attnagency.com/storyofabrand/

*

This episode is also brought to you by Forum Brands.

Have you built an online brand that consumers love? Do you sell in consumer categories that are essential to everyday life? Do the majority of your sales go through Amazon FBA?

If this sounds like you, you should get to know Forum Brands.

Forum is a team of expert investors, operators, and many ex-Amazonian, who provide entrepreneurs and owners with the most efficient and lucrative way to sell their e-commerce businesses.

If you’re interested in exploring a sale and cashing out years of your profits in one day, visit us at https://www.forumbrands.com/ to schedule a 30-minute call.

*

This episode is brought to you by Honeycomb Credit.

With Honeycomb Credit, you can transform your customers into your biggest brand advocates by giving them the chance to lend directly to your growing business.

Brands looking to expand nationally, buy equipment, or launch a new product have used Honeycomb to get the funds they need while engaging their customers in a whole new way.

Learn how to level up your customers today visit https://www.honeycombcredit.com/brand

**This episode is brought to you by ATTN Agency, Omnisend, and Daasity.**

In the second half of this Feature, we have John Sherwin, Co-Founder of Hydrant, sharing how Finding the right people - is important for success.

He talks about his job and how he moved to New York for the company, and how he came across Hydrant's other co-founder.

They took longer than expected, and on top of that, the pandemic has impacted in some way or the other.

He also discusses packaging. Hydrant's products have single-use plastic, which is good for the environment.

In part 2, we ruminate on: How switching to sustainable things can help the environment; What job he did and why he left Silicon Valley; How he meets Jai in the journey; How pandemic affected the business; Places where Hydrant is available; What are the ingredients; How they make their products; What flavors and options consumers get; His advice for the audience; and so much more.

Join Ramon Vela and John as they break down the inside story on The Story of a Brand.

For more on Hydrant visit: https://www.drinkhydrant.com/

*

OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF ATTN Agency.

ATTN Agency is a full-funnel growth and performance digital marketing agency with proven strategies to scale and optimize direct-to-consumer brands through tactical media buying, data-driven analysis, and unrivaled creative services.

If you are looking back on this year wondering what went wrong or what could have gone better, or if you're starting to put together your game plan for 2021, I have one piece of advice: you need to talk to ATTN Agency.

I’ve interviewed several of their clients, and I can say that they are the best in the business. ATTN represents some of the fastest-growing direct-to-consumer brands, delivering month-over-month results.

For a comprehensive, no-obligation, 14 point audit of your social, search, shopping, email, and SMS channels, visit:

https://www.attnagency.com/storyofabrand/

*

This episode was brought to you by Omnisend.

Omnisend is an e-commerce marketing platform that goes above and beyond regular email campaigns - so you can start increasing your sales, not your workload.

With Omnisend, you’ll be launching pre-built e-commerce automation in no time, as well as intuitively segmenting customers and even trying out SMS or push notifications - all from the same platform.

The best part? Omnisend provides an immediate boost to your revenue while staying as comfortable as drag & drop email building - with automated emails averaging up to 40% of total email revenue.

Join Hallmark, Duke Cannon, and 50,000 other high-growth brands who choose Omnisend to grow their e-commerce businesses on autopilot.

Start your 14-day free trial today. No credit card is required. Visit https://www.omnisend.com/sob/

*

This specific episode is also brought to you by Daasity.

Daasity provides a single view of your Sales and Marketing data to identify the channels, and products, that are performing the best -- so you can make better data-empowered decisions.

In minutes, unify all of your sales and marketing data to understand better critical growth metrics like LTV, ROAS, and profit margin by product.

Join 1,400 Shopify and Shopify Plus brands like Rothy’s, Who Gives A Crap, Kopari, and MVMT Watches, who are all growing faster with better insights.

Get started today with over 130 pre-built Reports.

Schedule a free call with an Ecommerce Strategist today. Visit Daasity.com/story

**This episode is brought to you by ATTN Agency and Omnisend and Daasity.**

Make that change - that's what Hydrant works towards. In the first part of this feature, we have John Sherwin, the Co-founder of Hydrant. Hydrant a health and wellness brand located in New York.

John graduated from the University of Oxford. As a college student, he experienced the effects of dehydration. He became fascinated by the science of hydration, how it worked, and why it was beneficial to the human body and performance.

In this episode, he shares the inspiration for starting Hydrant and how Hydrant's products are made, keeping both hydration and immunity in mind.

In part 1, we discuss: When people supported and believed him; A brief overview of the brand; What kind of feedback they receive in pandemic time; What was the concept behind the company; How were his dehydration experience; His idea and personal experience; What sorts of ingredients the product contains; How one can learn about over-hydration and dehydration; How they maintain sustainability; and so much more.

Join Ramon Vela and John as they break down the inside story on The Story of a Brand.

For more on Hydrant visit: https://www.drinkhydrant.com/

*

OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF ATTN Agency.

ATTN Agency is a full-funnel growth and performance digital marketing agency with proven strategies to scale and optimize direct-to-consumer brands through tactical media buying, data-driven analysis, and unrivaled creative services.

If you are looking back on this year wondering what went wrong or what could have gone better, or if you're starting to put together your game plan for 2021, I have one piece of advice: you need to talk to ATTN Agency.

I’ve interviewed several of their clients, and I can say that they are the best in the business. ATTN represents some of the fastest-growing direct-to-consumer brands, delivering month-over-month results.

For a comprehensive, no-obligation, 14 point audit of your social, search, shopping, email, and SMS channels, visit:

https://www.attnagency.com/storyofabrand/

*

This episode was brought to you by Omnisend.

Omnisend is an e-commerce marketing platform that goes above and beyond regular email campaigns - so you can start increasing your sales, not your workload.

With Omnisend, you’ll be launching pre-built e-commerce automation in no time, as well as intuitively segmenting customers and even trying out SMS or push notifications - all from the same platform.

The best part? Omnisend provides an immediate boost to your revenue while staying as comfortable as drag & drop email building - with automated emails averaging up to 40% of total email revenue.

Join Hallmark, Duke Cannon, and 50,000 other high-growth brands who choose Omnisend to grow their e-commerce businesses on autopilot.

Start your 14-day free trial today. No credit card is required. Visit https://www.omnisend.com/sob/

*

This specific episode is also brought to you by Daasity.

Daasity provides a single view of your Sales and Marketing data to identify the channels, and products, that are performing the best -- so you can make better data-empowered decisions.

In minutes, unify all of your sales and marketing data to understand better critical growth metrics like LTV, ROAS, and profit margin by product.

Join 1,400 Shopify and Shopify Plus brands like Rothy’s, Who Gives A Crap, Kopari, and MVMT Watches, who are all growing faster with better insights.

Get started today with over 130 pre-built Reports.

Schedule a free call with an Ecommerce Strategist today. Visit Daasity.com/story

**This episode is brought to you by ATTN Agency and Omnisend.**

In the second part of this Feature, we’re speaking with Alexa Fischer, founder of Wishbeads. Alexa is an entrepreneur, author, actress, and motivational speaker with the goal to bring positivity into other people’s lives.

Through Wishbeads, people have jewelry that will help them manifest their goals. With each necklace and bracelet is a compartment to keep a written goal hidden in your jewelry.

On the go, no matter where you are, you will have a reminder of your goal until you've accomplished it.

For those who may be skeptical of this, this process uses the practice of manifestation. By building a positive mindset, you're reinforcing your motivational skills, which could then create better outcomes for your personal goals.

As Alexa mentions, “it's one thing to wish and think that it's the stuff of children and blowing out birthday candles. But really, it's our hidden superpower. And with a little identification of what you want and action steps towards what you want, you truly can change your life.”

In part 2, we discuss: Experiencing moments of clarity; Sharing the brand with others; Witnessing your own story, you are your own author; The true impacts of positive thinking; Moving away from fear as an entrepreneur; Where to find Wishbeads; and so much more.

Join Ramon Vela and Alexa as they break down the inside story on The Story of a Brand.

For more on Wishbeads, visit: https://www.wishbeads.com/

*

OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF ATTN Agency.

ATTN Agency is a full-funnel growth and performance digital marketing agency with proven strategies to scale and optimize direct-to-consumer brands through tactical media buying, data-driven analysis, and unrivaled creative services.

If you are looking back on this year wondering what went wrong or what could have gone better, or if you're starting to put together your game plan for 2021, I have one piece of advice: you need to talk to ATTN Agency.

I’ve interviewed several of their clients, and I can say that they are the best in the business. ATTN represents some of the fastest-growing direct-to-consumer brands, delivering month-over-month results.

For a comprehensive, no-obligation, 14 point audit of your social, search, shopping, email, and SMS channels, visit:

https://www.attnagency.com/storyofabrand/

*

This episode was brought to you by Omnisend.

Omnisend is an e-commerce marketing platform that goes above and beyond regular email campaigns - so you can start increasing your sales, not your workload.

With Omnisend, you’ll be launching pre-built e-commerce automation in no time, as well as intuitively segmenting customers and even trying out SMS or push notifications - all from the same platform.

The best part? Omnisend provides an immediate boost to your revenue while staying as comfortable as drag & drop email building - with automated emails averaging up to 40% of total email revenue.

Join Hallmark, Duke Cannon, and 50,000 other high-growth brands who choose Omnisend to grow their e-commerce businesses on autopilot.

Start your 14-day free trial today. No credit card is required. Visit https://www.omnisend.com/sob/

**This episode is brought to you by ATTN Agency and Omnisend.**

In the first part of this feature, we’re manifesting our desire to live our best life.

One of the ways we’re doing that is through Wishbeads. Wishbeads is a jewelry brand created as “a way for people to identify what they deeply desire.”

Whether you’re going through a rocky phase because of COVID or you’re trying something new, a positive mindset is one of the true keys to getting through it.

No matter what it is, you hope to achieve motivation, and confidence comes from positivity. Our guest on the show today, Alexa Fischer, founder of Wishbeads, realized just that.

During her acting career, she realized how important it was to understand other people’s energy while building up your own.

Through Wishbeads, she encourages everyone to build up their own positive energy to help others live their best life.

In part 1, we discuss Alexa’s Mentor experience; Working for a cause; Alexa’s entrepreneurial journey; Identifying the behavior of others; The inspiration behind Wishbeads, COVID Impacts on the brand, and so much more.

Join Ramon Vela and Alexa as they break down the inside story on The Story of a Brand.

For more on Wishbeads, visit: https://www.wishbeads.com/

*

OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF ATTN Agency.

ATTN Agency is a full-funnel growth and performance digital marketing agency with proven strategies to scale and optimize direct-to-consumer brands through tactical media buying, data-driven analysis, and unrivaled creative services.

If you are looking back on this year wondering what went wrong or what could have gone better, or if you're starting to put together your game plan for 2021, I have one piece of advice: you need to talk to ATTN Agency.

I’ve interviewed several of their clients, and I can say that they are the best in the business. ATTN represents some of the fastest-growing direct-to-consumer brands, delivering month-over-month results.

For a comprehensive, no-obligation, 14 point audit of your social, search, shopping, email, and SMS channels, visit:

https://www.attnagency.com/storyofabrand/

*

This episode was brought to you by Omnisend.

Omnisend is an e-commerce marketing platform that goes above and beyond regular email campaigns - so you can start increasing your sales, not your workload.

With Omnisend, you’ll be launching pre-built e-commerce automation in no time, as well as intuitively segmenting customers and even trying out SMS or push notifications - all from the same platform.

The best part? Omnisend provides an immediate boost to your revenue while staying as comfortable as drag & drop email building - with automated emails averaging up to 40% of total email revenue.

Join Hallmark, Duke Cannon, and 50,000 other high-growth brands who choose Omnisend to grow their e-commerce businesses on autopilot.

Start your 14-day free trial today. No credit card is required. Visit https://www.omnisend.com/sob/

**This episode is brought to you by ATTN Agency and Repeat**

In the second part of this Feature, we catch up with Co-Founder David Lester and creative director Tristin Kincaid, as they discuss Olipop as “a healthy alternative to soda” with the main goal of bringing “the benefits of digestive health to a broad audience," and how they've chosen soda as the vehicle to do that.

Since our last Feature with Olipop, the brand has expanded its product to additional markets allowing them to reach new audiences. Olipop could be found in Whole Foods, Kroger, and soon, Target.

Like traditional soda, Olipop is accessible and recreates that nostalgic feeling we all love from the sodas of the past.

Join Ramon Vela, David Lester, and Tristin Kincaid, and learn the inside story of a brand.

In part 2, we discuss: Ways to widen your audience; How to approach your potential customers, Launching in new venues; Hearing feedback about the brand; The future of Olipop marketing, and so much more.

For more on Olipop, visit: https://drinkolipop.com/

*

OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF ATTN Agency.

ATTN Agency is a full-funnel growth and performance digital marketing agency with proven strategies to scale and optimize direct-to-consumer brands through tactical media buying, data-driven analysis, and unrivaled creative services.

If you are looking back on this year wondering what went wrong or what could have gone better, or if you're starting to put together your game plan for 2021, I have one piece of advice: you need to talk to ATTN Agency.

I’ve interviewed several of their clients, and I can say that they are the best in the business. ATTN represents some of the fastest-growing direct-to-consumer brands, delivering month-over-month results.

For a comprehensive, no-obligation, 14 point audit of your social, search, shopping, email, and SMS channels, visit:

https://www.attnagency.com/storyofabrand/

*

This episode was brought to you by Repeat.

Repeat is the easiest way for your customers to reorder products they love.

Repeat will automate a frictionless reordering experience for the largest part of a CPG brand’s customer base: The non-subscriber.

Repeat uses machine learning to analyze one-time shopper behavior, automates reorder notifications, and delivers personalized replenishment carts that aid in up-sell and cross-sell efforts.

The result? Higher LTV, better margins, and more insights on your best customers.

To learn more, visit https://signup.getrepeat.io/