The Story of a Brand Show

**This episode is brought to you by MuteSix and Rockerbox.**

In the first part of this Feature, we sit down with Rachel Ashwell. Rachel is an author, a creative, and an entrepreneur.

From the fearlessness and fearfulness of growing a brand, Rachel talks about the importance of moving forward and overcoming obstacles.

With her brand Shabby Chic, she exemplifies just that. As a mother and entrepreneur, Rachel created Shabby Chic with a fearless perspective going from start-up to a lifestyle brand that covers everything from vintage furniture to fashionable clothing.

Join Ramon Vela and Rachel as they break down the inside story on Rachel, the person, and Shabby Chic, the brand.

In part 1, we discuss: Rachel’s mentor experience; Talking about entrepreneurial fearlessness; Time management; Following through with your creative vision; Creating a routine that meshes your personal and entrepreneurial lifestyles, and so much more.

For more on Shabby Chic, visit: https://www.shabbychic.com/

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OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX.

MuteSix is the leading agency in performance marketing.

They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying and data-driven results in every step of the funnel.

They're currently offering listeners a FREE omnichannel marketing audit.

Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance.

The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO.

For your free digital marketing consultation, visit: mutesix.com/storyofabrand

*

This specific episode is also brought to you by Rockerbox.

We all know that The moment you go beyond advertising on Facebook and Google, things get messy. Rockerbox is here to solve this problem for you.

As you start testing hard-to-track channels like Direct Mail, Linear TV, Podcasts, and OTT, Rockerbox is there to be your single source of marketing truth.

Rockerbox works with leading DTC brands like Tula, Figs, and Tracksmith to help them centralize all of their online/offline marketing spend, de-duplicate conversions, and understand their TRUE CPA & ROAS.

Book a strategy call with one of their attribution experts today, and just for my listeners, they’ll waive your onboarding fee (a $500 value).

Visit  https://www.rockerbox.com/storyofabrand

**This episode is brought to you by MuteSix and Daasity.**

In the second half of this Feature, Claudia Harvey, founder of Dig It, explains how to use experiences for the next opportunity. She talks about her fearlessness as well as her nervousness.

When she was young, her goal was to make money. So, she keenly observed people who were making money. She got into sales, where her mentors guided her. This and more were a blueprint that helped her realize her ability to influence people and gain valuable experience.

She talks about the need to find something special. Then shares her idea on reconnecting during the pandemic.

We discussed: Unique experiences; Her thoughts on the past; What she learned from her mentors Jack and Ellen; Her blueprint for success; Why niche is important for a company; Her reflections on life in the pandemic; What products they have; Other businesses she is working on; and so much more.

Join Ramon Vela and Claudia as they break down the inside story on The Story of a Brand.

For more on Dig It, visit: https://digitapparel.com/

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OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX.

MuteSix is the leading agency in performance marketing.

They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying and data-driven results in every step of the funnel.

They're currently offering listeners a FREE omnichannel marketing audit.

Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance.

The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO.

For your free digital marketing consultation, visit: mutesix.com/storyofabrand

*

This specific episode is also brought to you by Daasity.

Daasity provides a single view of your Sales and Marketing data to identify the channels, and products, that are performing the best -- so you can make better data-empowered decisions.

In minutes, unify all of your sales and marketing data to understand better critical growth metrics like LTV, ROAS, and profit margin by product.

Join 1,400 Shopify and Shopify Plus brands like Rothy’s, Who Gives A Crap, Kopari, and MVMT Watches, who are all growing faster with better insights.

Get started today with over 130 pre-built Reports.

Schedule a free call with an Ecommerce Strategist today. Visit Daasity.com/story

**This episode is brought to you by MuteSix and Daasity.**

Stylish yet very functional and practical - that's what Dig It products are. In the first part of this Feature, we have Claudia Harvey - Founder of Dig It, a brand that provides protective outdoor wear and protective products for women and families.

Claudia had a demanding corporate job. She was a wife and a mother of 3 children, but she wanted more. She decided to move to entrepreneurship after realizing that she would not find what she truly wanted through her corporate life: Strength, Balance, and Harmony.

It took her nearly 10 years to make the transition. She shares how she did it and why it was worth it.

In part 1, we talk about: People who supported her; Overview of the brand; Why she started this business; The need for strength, balance, and harmony in life; Partnership with Dragon's Den; Her suggestion to avoid negativity; What is her advice to people like her who are looking for balance; Took 10 years to change; and so much more.

Join Ramon Vela and Claudia as they break down the inside story on The Story of a Brand.

For more on Dig It, visit: https://digitapparel.com/

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OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX.

MuteSix is the leading agency in performance marketing.

They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying and data-driven results in every step of the funnel.

They're currently offering listeners a FREE omnichannel marketing audit.

Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance.

The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO.

For your free digital marketing consultation, visit: mutesix.com/storyofabrand

*

This specific episode is also brought to you by Daasity.

Daasity provides a single view of your Sales and Marketing data to identify the channels, and products, that are performing the best -- so you can make better data-empowered decisions.

In minutes, unify all of your sales and marketing data to understand better critical growth metrics like LTV, ROAS, and profit margin by product.

Join 1,400 Shopify and Shopify Plus brands like Rothy’s, Who Gives A Crap, Kopari, and MVMT Watches, who are all growing faster with better insights.

Get started today with over 130 pre-built Reports.

Schedule a free call with an Ecommerce Strategist today. Visit Daasity.com/story

**This episode is brought to you by MuteSix, Omnisend, and Rockerbox.**

In the second part of this Feature, Michael Bell, Founder, and CEO of Manukora, talks about efficacy and traceability. He also shares the opportunities that led him to this business.

He lived in New Zealand, where the Manuka tree is available. Then, his family, close friends, and mentor helped direct him on his path. That's why he considers himself fortunate.

Michael mentions some Hero products along with their descriptions. He describes the complicated production process and nature of honey.

In part 2, we discussed: What makes them different from other brands; His advice for people involved in a corporate job; Does he feel lucky; Which are the best selling products; What are the grades in the honey; How honey production is stressful; How they take care of bees; What kind of product is honey; and so much more.

Join Ramon Vela and Michael Bell as they break down the inside story on The Story of a Brand.

For more on Manukora, visit: https://manukora.com/

*

OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX.

MuteSix is the leading agency in performance marketing.

They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying and data-driven results in every step of the funnel.

They're currently offering listeners a FREE omnichannel marketing audit.

Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance.

The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO.

For your free digital marketing consultation, visit: www.mutesix.com/storyofabrand

*

This episode was brought to you by Omnisend.

Omnisend is an e-commerce marketing platform that goes above and beyond regular email campaigns - so you can start increasing your sales, not your workload.

With Omnisend, you’ll be launching pre-built e-commerce automation in no time, as well as intuitively segmenting customers and even trying out SMS or push notifications - all from the same platform.

The best part? Omnisend provides an immediate boost to your revenue while staying as comfortable as drag & drop email building - with automated emails averaging up to 40% of total email revenue.

Join Hallmark, Duke Cannon, and 50,000 other high-growth brands choose Omnisend to grow their e-commerce businesses on autopilot.

Start your 14-day free trial today. No credit card is required. Visit https://www.omnisend.com/sob/

*

This specific episode is also brought to you by Rockerbox.

We all know that The moment you go beyond advertising on Facebook and Google, things get messy. Rockerbox is here to solve this problem for you.

As you start testing hard-to-track channels like Direct Mail, Linear TV, Podcasts, and OTT, Rockerbox is there to be your single source of marketing truth.

Rockerbox works with leading DTC brands like Tula, Figs, and Tracksmith to help them centralize all of their online/offline marketing spend, de-duplicate conversions, and understand their TRUE CPA & ROAS.

Book a strategy call with one of their attribution experts today, and just for my listeners, they’ll waive your onboarding fee (a $500 value).

Visit  https://www.rockerbox.com/storyofabrand

**This episode is brought to you by MuteSix, Omnisend, and Rockerbox.**

Part of your health ritual - that's what Manukora wants their products to be for you. In the first part of this Feature, we have Michael Bell, Founder, and CEO of Manukora, a health and wellness brand that produces Manuka honey and supplements.

Michael worked at an accounting and finance company. While growing up, he learned about nutrition from his family as they were involved in food production. In 2015, he left his job and decided to launch Manukora. Today he is going to talk about his journey and challenges that came along the way.

In the first part of this Feature, we discussed: To whom he grateful; Overview of the brand; Where he was before Manukora; Why he started the business; How finding the right person helped him; What interested people in Manukora; Trends during the pandemic; What struggles he faced in the market; and so much more.

Join Ramon Vela and Michael Bell as they break down the inside story on The Story of a Brand.

For more on Manukora, visit: https://manukora.com/

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OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX.

MuteSix is the leading agency in performance marketing.

They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying and data-driven results in every step of the funnel.

They're currently offering listeners a FREE omnichannel marketing audit.

Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance.

The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO.

For your free digital marketing consultation, visit: www.mutesix.com/storyofabrand

*

This episode was brought to you by Omnisend.

Omnisend is an e-commerce marketing platform that goes above and beyond regular email campaigns - so you can start increasing your sales, not your workload.

With Omnisend, you’ll be launching pre-built e-commerce automation in no time, as well as intuitively segmenting customers and even trying out SMS or push notifications - all from the same platform.

The best part? Omnisend provides an immediate boost to your revenue while staying as comfortable as drag & drop email building - with automated emails averaging up to 40% of total email revenue.

Join Hallmark, Duke Cannon, and 50,000 other high-growth brands choose Omnisend to grow their e-commerce businesses on autopilot.

Start your 14-day free trial today. No credit card is required. Visit https://www.omnisend.com/sob/

*

This specific episode is also brought to you by Rockerbox.

We all know that The moment you go beyond advertising on Facebook and Google, things get messy. Rockerbox is here to solve this problem for you.

As you start testing hard-to-track channels like Direct Mail, Linear TV, Podcasts, and OTT, Rockerbox is there to be your single source of marketing truth.

Rockerbox works with leading DTC brands like Tula, Figs, and Tracksmith to help them centralize all of their online/offline marketing spend, de-duplicate conversions, and understand their TRUE CPA & ROAS.

Book a strategy call with one of their attribution experts today, and just for my listeners, they’ll waive your onboarding fee (a $500 value).

Visit https://www.rockerbox.com/storyofabrand

**This episode is brought to you by ATTN Agency and CartText**

In the second part of this Feature, Darren Rude, CEO and founder of Youtheory tells how collagen helps relieve stress.

He happily explains the joy of making something great. He suggests few collagen categories for beginners.

The conversation moves to the misconception that all collagens are animal-based, which Darren clears up. He characterizes products with their usefulness in solving problems related to immunity, sleep, nails, hair, and many more.

In part 2, we discuss a List of some other interesting products; How customer see results; What is preferable for newcomers to collagen; What are his recommendations for people looking for good health; What he would have done differently; Are they are taking online orders or focusing on retail; Reveals the new weight loss products and where to get them; and so much more. Join Ramon Vela and Darren as they break down the inside story on The Story of a Brand.

For more on Youtheory, visit: https://www.youtheory.com/

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OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF ATTN Agency.

ATTN Agency is a full-funnel growth and performance digital marketing agency with proven strategies to scale and optimize direct-to-consumer brands through tactical media buying, data-driven analysis, and unrivaled creative services.

If you are looking back on this year wondering what went wrong or what could have gone better, or if you're starting to put together your game plan for 2021, I have one piece of advice: you need to talk to ATTN Agency.

I’ve interviewed several of their clients, and I can say that they are the best in the business. ATTN represents some of the fastest-growing direct-to-consumer brands, delivering month-over-month results.

For a comprehensive, no-obligation, 14 point audit of your social, search, shopping, email, and SMS channels, visit:

https://www.attnagency.com/storyofabrand/

*

This episode is also brought to you by CartText.

Are you interested in improving your Abandoned Cart Recovery rates?

Cart Text is Powered by real people, not bots, not AI, real people. Cart Text will contact & engage with your customers in real-time to make the sales you missed.

One by one, CartText will convert your abandoned carts, churned subscriptions, and billing-related issues using live agents + SMS. Real people, getting the job done.

To learn more, visit https://carttext.com/

**This episode is brought to you by ATTN Agency and CartText**

Today we sit down with Darren Rude, CEO & Founder of Youtheory, a brand that provides health & wellness supplements.

Darren came from the food industry and was fascinated by supplements. He saw similarities between what it took to create food and how you manufacture supplements and thought to himself, "I can do that." That was the impetus for starting Youtheory 11 years ago.

Today he describes his journey and the difficulties that arise.

In part 1, we discuss The support he received from his family, friends, and seniors; What is Youtheory; His view on customer feedback; The story behind his inspiration for the company; How they develop the products; Describes what customers look for; What challenges he faced; Reviewing their turmeric-based product; How the demand for immunity influenced business; What is the manufacturing process; and much more. Join Ramon Vela and Darren as they break down the inside story on The Story of a Brand.

For more on Youtheory, visit: https://www.youtheory.com/

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OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF ATTN Agency.

ATTN Agency is a full-funnel growth and performance digital marketing agency with proven strategies to scale and optimize direct-to-consumer brands through tactical media buying, data-driven analysis, and unrivaled creative services.

If you are looking back on this year wondering what went wrong or what could have gone better, or if you're starting to put together your game plan for 2021, I have one piece of advice: you need to talk to ATTN Agency.

I’ve interviewed several of their clients, and I can say that they are the best in the business. ATTN represents some of the fastest-growing direct-to-consumer brands, delivering month-over-month results.

For a comprehensive, no-obligation, 14 point audit of your social, search, shopping, email, and SMS channels, visit:

https://www.attnagency.com/storyofabrand/

*

This episode is also brought to you by CartText.

Are you interested in improving your Abandoned Cart Recovery rates?

Cart Text is Powered by real people, not bots, not AI, real people. Cart Text will contact & engage with your customers in real-time to make the sales you missed.

One by one, CartText will convert your abandoned carts, churned subscriptions, and billing-related issues using live agents + SMS. Real people, getting the job done.

To learn more, visit https://carttext.com/

**This episode is brought to you by ATTN Agency, Forum Brands, and Repeat**

In the second part of this Feature, Michael Malkin, Founder of Calm Strips, starts by recounting the brand's experience during the pandemic. He then moves on to designing and customization.

They saw a need for solid colors and not just comic themes. That is how he learned to find the right opportunities. He explains the money-back guarantees along with shipping and much more.

Then he shares the new ideas their team is working on. He gives some pieces of advice to other entrepreneurs.

In part 2, we discuss: The Calm Strips designs and customizations; How the company operates along with the offers; How searching for the right opportunities is important; Why does the process work; What are their plans and target for future; What guidance he has for other entrepreneurs; Where people can get Calm Strips; and so much more.

Join Ramon Vela and Michael as they break down the inside story on The Story of a Brand.

For more on Calm Strips, visit: https://www.calmstrips.net/

*

OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF ATTN Agency.

ATTN Agency is a full-funnel growth and performance digital marketing agency with proven strategies to scale and optimize direct-to-consumer brands through tactical media buying, data-driven analysis, and unrivaled creative services.

If you are looking back on this year wondering what went wrong or what could have gone better, or if you're starting to put together your game plan for 2021, I have one piece of advice: you need to talk to ATTN Agency.

I’ve interviewed several of their clients, and I can say that they are the best in the business. ATTN represents some of the fastest-growing direct-to-consumer brands, delivering month-over-month results.

For a comprehensive, no-obligation, 14 point audit of your social, search, shopping, email, and SMS channels, visit:

https://www.attnagency.com/storyofabrand/

*

This episode is also brought to you by Forum Brands.

Have you built an online brand that consumers love? Do you sell in consumer categories that are essential to everyday life? Do the majority of your sales go through Amazon FBA?

If this sounds like you, you should get to know Forum Brands.

Forum is a team of expert investors, operators, and many ex-Amazonian, who provide entrepreneurs and owners with the most efficient and lucrative way to sell their e-commerce businesses.

If you’re interested in exploring a sale and cashing out years of your profits in one day, visit us at https://www.forumbrands.com/ to schedule a 30-minute call.

*

This episode was brought to you by Repeat.

Repeat is the easiest way for your customers to reorder products they love.

Repeat will automate a frictionless reordering experience for the largest part of a CPG brand’s customer base: The non-subscriber.

Repeat uses machine learning to analyze one-time shopper behavior, automates reorder notifications, and delivers personalized replenishment carts that aid in up-sell and cross-sell efforts.

The result? Higher LTV, better margins, and more insights on your best customers.

To learn more, visit https://signup.getrepeat.io/

**This episode is brought to you by ATTN Agency, Forum Brands, and Repeat**

Not just any ordinary sticker but textured sensory adhesives- that's what Calm Strips delivers to its customers. In the first part of this feature, we have Michael Malkin - founder of Calm Strips, a brand that helps you reduce fidgeting, regulate restless energy, and increase focus.

Michael worked at Apple for 13 years, but he left in 2020. He wanted to start something of his own, so he decided to launch his own brand. Today he will tell the story behind the brand.

From composing a comic book to running a cookie business, Michael shares his experiences.

In part 1, we addressed these topics: The support he is grateful for; Overview of the brand; Where he was before; Why he started this company; His experience with Apple; Story of his comic book and cookie business; What he did before launching Calm Strips; What reactions they received during the pandemic; and so much more.

Join Ramon Vela and Michael as they break down the inside story on The Story of a Brand.

For more on Calm Strips, visit: https://www.calmstrips.net/

*

OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF ATTN Agency.

ATTN Agency is a full-funnel growth and performance digital marketing agency with proven strategies to scale and optimize direct-to-consumer brands through tactical media buying, data-driven analysis, and unrivaled creative services.

If you are looking back on this year wondering what went wrong or what could have gone better, or if you're starting to put together your game plan for 2021, I have one piece of advice: you need to talk to ATTN Agency.

I’ve interviewed several of their clients, and I can say that they are the best in the business. ATTN represents some of the fastest-growing direct-to-consumer brands, delivering month-over-month results.

For a comprehensive, no-obligation, 14 point audit of your social, search, shopping, email, and SMS channels, visit:

https://www.attnagency.com/storyofabrand/

*

This episode is also brought to you by Forum Brands.

Have you built an online brand that consumers love? Do you sell in consumer categories that are essential to everyday life? Do the majority of your sales go through Amazon FBA?

If this sounds like you, you should get to know Forum Brands.

Forum is a team of expert investors, operators, and many ex-Amazonian, who provide entrepreneurs and owners with the most efficient and lucrative way to sell their e-commerce businesses.

If you’re interested in exploring a sale and cashing out years of your profits in one day, visit us at https://www.forumbrands.com/ to schedule a 30-minute call.

*

This episode was brought to you by Repeat.

Repeat is the easiest way for your customers to reorder products they love.

Repeat will automate a frictionless reordering experience for the largest part of a CPG brand’s customer base: The non-subscriber.

Repeat uses machine learning to analyze one-time shopper behavior, automates reorder notifications, and delivers personalized replenishment carts that aid in up-sell and cross-sell efforts.

The result? Higher LTV, better margins, and more insights on your best customers.

To learn more, visit https://signup.getrepeat.io/

**This episode is brought to you by ATTN Agency, Rockerbox, and CartText**

In the second part of this Feature, Connor Humphreys, Co-founder of Bandits Bandanas, opens with sustainability. He talks about the way people react in the pandemic world to their bandanas.

He shares the experiences of 14 months. He received an amazing and unexpected response. The traffic was pretty good because the mask was in demand.

He then tells us about how the brand is involved in charity and supported important causes such as the George Floyd movement.

He then throws light on the good intentions as well as the supportive nature of the brand. He heartily talks about their new plans along with artists.

We discuss in detail: The feedback during the pandemic; Their own pandemic experience; What you'll find on the website; His thoughts on masks; How helping others is important to them; What new products they want to introduce; What's in the latest spring collection; and so much more.

Join Ramon Vela and Connor as they break down the inside story on The Story of a Brand.

For more on Bandits Bandanas, visit: https://banditsbandanas.com/

*

OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF ATTN Agency.

ATTN Agency is a full-funnel growth and performance digital marketing agency with proven strategies to scale and optimize direct-to-consumer brands through tactical media buying, data-driven analysis, and unrivaled creative services.

If you are looking back on this year wondering what went wrong or what could have gone better, or if you're starting to put together your game plan for 2021, I have one piece of advice: you need to talk to ATTN Agency.

I’ve interviewed several of their clients, and I can say that they are the best in the business. ATTN represents some of the fastest-growing direct-to-consumer brands, delivering month-over-month results.

For a comprehensive, no-obligation, 14 point audit of your social, search, shopping, email, and SMS channels, visit:

https://www.attnagency.com/storyofabrand/

*

This specific episode is also brought to you by Rockerbox.

We all know that The moment you go beyond advertising on Facebook and Google, things get messy. Rockerbox is here to solve this problem for you.

As you start testing hard-to-track channels like Direct Mail, Linear TV, Podcasts, and OTT, Rockerbox is there to be your single source of marketing truth.

Rockerbox works with leading DTC brands like Tula, Figs, and Tracksmith to help them centralize all of their online/offline marketing spend, de-duplicate conversions, and understand their TRUE CPA & ROAS.

Book a strategy call with one of their attribution experts today, and just for my listeners, they’ll waive your onboarding fee (a $500 value).

Visit https://www.rockerbox.com/storyofabrand

*

This episode is also brought to you by CartText.

Are you interested in improving your Abandoned Cart Recovery rates?

Cart Text is Powered by real people, not bots, not AI, real people. Cart Text will contact & engage with your customers in real-time to make the sales you missed.

One by one, CartText will convert your abandoned carts, churned subscriptions, and billing-related issues using live agents + SMS. Real people, getting the job done.

To learn more, visit https://carttext.com/