The Story of a Brand Show

*This episode is brought to you by MuteSix, Honeycomb Credit, and Daasity*

In the first part of this Feature, we sit down with George Cook, CEO and Co-founder of Honeycomb Credit, a debt crowd-funding website where independent business owners can raise capital from their customer base, other business enthusiasts or fans.

“Bringing the community banking model back in a more tech-enabled and scalable way.”

This concept paved the way for George and his partner Ken Martin, Co-founder, to establish Honeycomb Credit. This is their story.

In part 1, we discuss: What made George jump-start Honeycomb; A broad overview of the company; Honeycomb Credit’s pandemic story; Why companies are pulling back from traditional online lenders and banks; What attracted George to the community model of banking; How customers are your best investors; The advantage of crowd-funding versus giving up equity; Why companies see an increase in revenue using this model; Who Honeycomb Credit is for; and much more.

Join Ramon Vela and George Cook as they break down the inside story on The Story of a Brand.

For more on Honeycomb Credit, visit: https://www.honeycombcredit.com/

*

OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX.

MuteSix is the leading agency in performance marketing.

They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel.

They're currently offering listeners a FREE omnichannel marketing audit.

Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance.

The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO.

For your free digital marketing consultation, visit: mutesix.com/storyofabrand

*

This episode is also brought to you by Honeycomb Credit.

With Honeycomb Credit, you can transform your customers into your biggest brand advocates by giving them the chance to lend directly to your growing business.

Brands looking to expand nationally, buy equipment, or launch a new product have used Honeycomb to get the funds they need while engaging their customers in a whole new way.

Learn how to level up your customers today visit https://www.honeycombcredit.com/brand

*

This specific episode is also brought to you by Daasity.

Daasity provides a single view of your Sales and Marketing data to identify the channels, and products, that are performing the best -- so you can make better data-empowered decisions.

In minutes, unify all of your sales and marketing data to understand better critical growth metrics like LTV, ROAS, and profit margin by product.

Join 1,400 Shopify and Shopify Plus brands like Rothy’s, Who Gives A Crap, Kopari, and MVMT Watches, who are all growing faster with better insights.

Get started today with over 130 pre-built Reports.

Schedule a free call with an Ecommerce Strategist today. Visit Daasity.com/story

*This episode is brought to you by MuteSix, Rockerbox, and Repeat**

In the second part, Melanie Kahn, Founder of Poppilu, emphasizes having a network and finding your path and process.

Then the conversation shifts to the feedback and effectiveness of the brand.

She shares her inspiration behind the company’s name. And in the case of Walmart, she recounts the challenges during the shutdown but positives as well.

A startup must be extra conscious about retailers like Walmart and Target. Then she speaks on the changing preferences of consumers.

In part 2, we talk about: What is her special ingredient or way of doing; How the consumer reacts to their brand; Consumer priorities; What is unique about Poppilu; What are the challenges in the pandemic; Why you should prepare for big retailers; What priority she observed among consumers; How despite experience she makes mistakes; What keeps her going; Where she founded Poppilu and their growth idea; and so much more.

Join Ramon Vela and Melanie Kahn as they break down the inside story on The Story of a Brand.

For more on Poppilu, visit: https://www.poppilu.com/

*

OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX.

MuteSix is the leading agency in performance marketing.

They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel.

They're currently offering listeners a FREE omnichannel marketing audit.

Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance.

The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO.

For your free digital marketing consultation, visit: mutesix.com/storyofabrand

*

This specific episode is also brought to you by Rockerbox.

We all know that The moment you go beyond advertising on Facebook and Google, things get messy. Rockerbox is here to solve this problem for you.

As you start testing hard-to-track channels like Direct Mail, Linear TV, Podcasts, and OTT, Rockerbox is there to be your single source of marketing truth.

Rockerbox works with leading DTC brands like Tula, Figs, and Tracksmith to help them centralize all of their online/offline marketing spend, de-duplicate conversions, and understand their TRUE CPA & ROAS.

Book a strategy call with one of their attribution experts today, and just for my listeners, they’ll waive your onboarding fee (a $500 value).

Visit https://www.rockerbox.com/storyofabrand

*

This episode was brought to you by Repeat.

Repeat is the easiest way for your customers to reorder products they love.

Repeat will automate a frictionless reordering experience for the most significant part of a CPG brand’s customer base: The non-subscriber.

Repeat uses machine learning to analyze one-time shopper behavior, automates reorder notifications, and delivers personalized replenishment carts that aid in up-sell and cross-sell efforts.

The result? Higher LTV, better margins, and more insights on your best customers.

To learn more, visit https://signup.getrepeat.io/

*This episode is brought to you by MuteSix, Rockerbox, and Repeat**

A kids lemonade brand with great flavor and is healthier at the same time.

In the first part of this Feature, we have Melanie Kahn, founder, and CEO of Poppilu, a brand that makes healthy beverages for kids.

Melanie worked with a big company like Coca-Cola, as well as the challenging startup environment with Fairlife. Today she speaks about her motivation and the experience building Poppilu.

In part 1, she talks about: Who supported and believed in her potential; Overview of her brand; Her early career and experience; Things she learned from entrepreneurship; Why she started the business; How her pregnancy led to the brand idea; What makes Poppilu better than other beverage brands in the same space; How taste is most important; What hardships or challenges she faced; and so much more.

Join Ramon Vela and Melanie Kahn as they break down the inside story on The Story of a Brand.

For more on Poppilu, visit: https://www.poppilu.com/

*

OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX.

MuteSix is the leading agency in performance marketing.

They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel.

They're currently offering listeners a FREE omnichannel marketing audit.

Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance.

The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO.

For your free digital marketing consultation, visit: mutesix.com/storyofabrand

*

This specific episode is also brought to you by Rockerbox.

We all know that The moment you go beyond advertising on Facebook and Google, things get messy. Rockerbox is here to solve this problem for you.

As you start testing hard-to-track channels like Direct Mail, Linear TV, Podcasts, and OTT, Rockerbox is there to be your single source of marketing truth.

Rockerbox works with leading DTC brands like Tula, Figs, and Tracksmith to help them centralize all of their online/offline marketing spend, de-duplicate conversions, and understand their TRUE CPA & ROAS.

Book a strategy call with one of their attribution experts today, and just for my listeners, they’ll waive your onboarding fee (a $500 value).

Visit https://www.rockerbox.com/storyofabrand

*

This episode was brought to you by Repeat.

Repeat is the easiest way for your customers to reorder products they love.

Repeat will automate a frictionless reordering experience for the most significant part of a CPG brand’s customer base: The non-subscriber.

Repeat uses machine learning to analyze one-time shopper behavior, automates reorder notifications, and delivers personalized replenishment carts that aid in up-sell and cross-sell efforts.

The result? Higher LTV, better margins, and more insights on your best customers.

To learn more, visit https://signup.getrepeat.io/

**This episode is brought to you by MuteSix and Omnisend**

In the second part of this Feature, Liat Karpel Gurwicz, Head of e-commerce at Wix, delves deep into the Wix platform.

How the platform is designed and what services are provided. We also hear a success story on how Wix analyzes data to help businesses handle their data better.

She explains Wix’s full breadth and comprehensiveness across its platform in terms of e-commerce, and we dive deeper into the story of Wix.

In part 2, we talk about: How Wix’s platform grows with businesses; What are Wix’s goals; Why should someone choose Wix versus all other platforms? How data helps them see trends in e-commerce; Future of Wix in e-commerce; Community of store owners and customers; How Wix is a platform that caters to anyone and everyone; and so much more.  Join Ramon Vela and Liat Karpel Gurwicz as they break down the inside story on The Story of a Brand.

For more on Wix, visit: https://www.wix.com/

*

OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX.

MuteSix is the leading agency in performance marketing.

They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying and data-driven results in every step of the funnel.

They're currently offering listeners a FREE omnichannel marketing audit.

Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance.

The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO.

For your free digital marketing consultation, visit: mutesix.com/storyofabrand

*

This episode was brought to you by Omnisend.

Omnisend is an e-commerce marketing platform that goes above and beyond regular email campaigns - so you can start increasing your sales, not your workload.

With Omnisend, you’ll be launching pre-built e-commerce automation in no time, as well as intuitively segmenting customers and even trying out SMS or push notifications - all from the same platform.

The best part? Omnisend provides an immediate boost to your revenue while staying as comfortable as drag & drop email building - with automated emails averaging up to 40% of total email revenue.

Join Hallmark, Duke Cannon, and 50,000 other high-growth brands who choose Omnisend to grow their e-commerce businesses on autopilot.

Start your 14-day free trial today. No credit card is required. Visit https://www.omnisend.com/sob/

**This episode is brought to you by MuteSix and Omnisend**

“The Internet should be accessible to everyone to develop, create and contribute.”

That’s what Liat Karpel Gurwicz, the Head of e-commerce at Wix, has to say about their platform. Wix is a cloud-based website development platform for over 200 million users worldwide today.

Founded in 2006, Wix is one of the oldest and biggest website development platforms catering to a broad and versatile customer base.

In the first part of this Feature, we sit down with Liat as she breaks down the inner workings of Wix for the audience and tells us the story of Wix.

In part 1, we talk about: Liat’s experience with her mentor; An overview of Wix; Her tech journey of over 15 years; How the pandemic affected their business; How e-commerce has evolved; What business categories does Wix caters to; How user-friendly is Wix; The Wix community of developers and customer support; and so much more.

Join Ramon Vela and Liat Karpel Gurwicz as they break down the inside story on The Story of a Brand.

For more on Wix, visit: https://www.wix.com/

*

OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX.

MuteSix is the leading agency in performance marketing.

They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying and data-driven results in every step of the funnel.

They're currently offering listeners a FREE omnichannel marketing audit.

Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance.

The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO.

For your free digital marketing consultation, visit: mutesix.com/storyofabrand

*

This episode was brought to you by Omnisend.

Omnisend is an e-commerce marketing platform that goes above and beyond regular email campaigns - so you can start increasing your sales, not your workload.

With Omnisend, you’ll be launching pre-built e-commerce automation in no time, as well as intuitively segmenting customers and even trying out SMS or push notifications - all from the same platform.

The best part? Omnisend provides an immediate boost to your revenue while staying as comfortable as drag & drop email building - with automated emails averaging up to 40% of total email revenue.

Join Hallmark, Duke Cannon, and 50,000 other high-growth brands who choose Omnisend to grow their e-commerce businesses on autopilot.

Start your 14-day free trial today. No credit card is required. Visit https://www.omnisend.com/sob/

**This episode is brought to you by MuteSix, Omnisend, and Repeat**

"Seamless, easy, breezy, and experiential at the same time" - that's what products from Tea Drops strive to be.

In the second half of this Feature, Sashee Chandran, Founder and CEO of Tea Drops shares the sacrifices she’s made to be a DTC brand founder. She shares her experience while making the product and her motive for creating a fun, universal, and accessible tea.

There was a lot of instability at the start of the business. But according to Sashee, high-risk tolerance can be exciting for entrepreneurs. Also, her parents understood and supported her when she gave up her job at eBay for Tea Drops. In part 2, we discussed: Importance of family and relationships in life; How the product is made and works; What was her parent's reaction towards Tea Drops and their favorite products; When she felt it was a “real” business; What are their major products; New launches of the brand; and so much more. Join Ramon Vela and Sashee Chandran as they break down the inside story on The Story of a Brand.

For more on Tea Drops, visit: https://www.myteadrop.com/

*

OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX.

MuteSix is the leading agency in performance marketing.

They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying and data-driven results in every step of the funnel.

They're currently offering listeners a FREE omnichannel marketing audit.

Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance.

The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO.

For your free digital marketing consultation, visit: mutesix.com/storyofabrand

*

This episode was brought to you by Omnisend.

Omnisend is an e-commerce marketing platform that goes above and beyond regular email campaigns - so you can start increasing your sales, not your workload.

With Omnisend, you’ll be launching pre-built e-commerce automation in no time, as well as intuitively segmenting customers and even trying out SMS or push notifications - all from the same platform.

The best part? Omnisend provides an immediate boost to your revenue while staying as comfortable as drag & drop email building - with automated emails averaging up to 40% of total email revenue.

Join Hallmark, Duke Cannon, and 50,000 other high-growth brands who choose Omnisend to grow their e-commerce businesses on autopilot.

Start your 14-day free trial today. No credit card is required. Visit https://www.omnisend.com/sob/

* This episode was brought to you by Repeat.

Repeat is the easiest way for your customers to reorder products they love.

Repeat will automate a frictionless reordering experience for the most significant part of a CPG brand’s customer base: The non-subscriber.

Repeat uses machine learning to analyze one-time shopper behavior, automates reorder notifications, and delivers personalized replenishment carts that aid in up-sell and cross-sell efforts.

The result? Higher LTV, better margins, and more insights on your best customers.

To learn more, visit https://signup.getrepeat.io/

**This episode is brought to you by MuteSix, Omnisend, and Repeat**

“Life is about choices”, said Sashee Chandran, Founder and CEO of Tea Drops, an organic tea company that makes an assortment of bagless whole leaf tea. Sashee comes from a very tea-centric household where she grew up appreciating loose leaf tea. During her college years and working days at Silicon Valley, she never came across any convenient yet high-quality loose leaf tea options. She did not like tea bags due to bleaching and plastic. This personal frustration led her to launch Tea Drops. For Sashee, Tea Drops is like a canvas that helps her in expressing herself. In part 1 of this Feature, she talks about: Her gratefulness towards her teacher; Overview of the brand; The inspiration behind Tea Drops; How she brought bath bombs and tea together; What were the challenges at the beginning; Her advice for tackling hurdles; A most rewarding aspect of being an entrepreneur; What sacrifices she made; and so much more.

Join Ramon Vela and Sashee Chandran as they break down the inside story on The Story of a Brand.

For more on Tea Drops, visit: https://www.myteadrop.com/

*

OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX.

MuteSix is the leading agency in performance marketing.

They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying and data-driven results in every step of the funnel.

They're currently offering listeners a FREE omnichannel marketing audit.

Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance.

The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO.

For your free digital marketing consultation, visit: mutesix.com/storyofabrand

*

This episode was brought to you by Omnisend.

Omnisend is an e-commerce marketing platform that goes above and beyond regular email campaigns - so you can start increasing your sales, not your workload.

With Omnisend, you’ll be launching pre-built e-commerce automation in no time, as well as intuitively segmenting customers and even trying out SMS or push notifications - all from the same platform.

The best part? Omnisend provides an immediate boost to your revenue while staying as comfortable as drag & drop email building - with automated emails averaging up to 40% of total email revenue.

Join Hallmark, Duke Cannon, and 50,000 other high-growth brands who choose Omnisend to grow their e-commerce businesses on autopilot.

Start your 14-day free trial today. No credit card is required. Visit https://www.omnisend.com/sob/

* This episode was brought to you by Repeat.

Repeat is the easiest way for your customers to reorder products they love.

Repeat will automate a frictionless reordering experience for the most significant part of a CPG brand’s customer base: The non-subscriber.

Repeat uses machine learning to analyze one-time shopper behavior, automates reorder notifications, and delivers personalized replenishment carts that aid in up-sell and cross-sell efforts.

The result? Higher LTV, better margins, and more insights on your best customers.

To learn more, visit https://signup.getrepeat.io/

**This episode is brought to you by MuteSix and CartText**

In the second part of this Feature, Myriam and Eric Malka, Founders of Ingredients, give a brief about promoting health. Eric emphasizes the importance of a fair and honest relationship with the consumer. They explain their production process for producing 100% plant-based and safe products. Then points out the daily exposure to petrochemicals and the harms of the compound. Myriam talks about her interest in chemistry which led her to 'Art of Shaving.’ The products from the wellness company are also genderless. Their target is to deliver high-quality organics. We discuss: What they wanted to create with this brand; What is their manufacturing process; Things included or avoided; What are petrochemicals and their problems; How petrochemicals are invisible; Myriam's background and early career; What products are available; Difference between face cleanser and serum; Genderless products and skincare; What is their plan for future; Where to find their products; and so much more. Join Ramon Vela and Myriam, and Eric Malka to break down the inside story on The Story of a Brand.

For more on Ingredients, visit: https://ingredientswellness.com/

*

OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX.

MuteSix is the leading agency in performance marketing.

They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying and data-driven results in every step of the funnel.

They're currently offering listeners a FREE omnichannel marketing audit.

Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance.

The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO.

For your free digital marketing consultation, visit: mutesix.com/storyofabrand

*

This episode is also brought to you by CartText.

Are you interested in improving your Abandoned Cart Recovery rates?

Cart Text is Powered by real people, not bots, not AI, real people. Cart Text will contact & engage with your customers in real-time to make the sales you missed.

One by one, CartText will convert your abandoned carts, churned subscriptions, and billing-related issues using live agents + SMS. Real people, getting the job done.

To learn more, visit https://carttext.com/

**This episode is brought to you by MuteSix and CartText**

In the first part of this Feature, we sit down with Myriam and Eric Malka, Founders of Ingredients, a one hundred percent plant-based petrochemical-free wellness line of consumer products. Myriam and Eric Malka sold their previous brand named 'Art of Shaving' to Proctor and Gamble. They were always into wellness which led them to start Ingredients. Today the couple will share their experiences and recommendations. In the first half, they discussed: The time when they felt grateful; Overview of the brand; Story of their former brand called 'Art of Shaving'; Experience with Proctor and Gamble; The idea of transparency, purity, and safe; Obsession with ingredients; Their entrepreneurial journey from when they met; What advice they have for people like them; Did they had acquisition in mind; Recommendations to others; and so much more.

Join Ramon Vela and Myriam and Eric Malka as they break down the inside story on The Story of a Brand.

For more on Ingredients, visit: https://ingredientswellness.com/

*

OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX.

MuteSix is the leading agency in performance marketing.

They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying and data-driven results in every step of the funnel.

They're currently offering listeners a FREE omnichannel marketing audit.

Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance.

The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO.

For your free digital marketing consultation, visit: mutesix.com/storyofabrand

*

This episode is also brought to you by CartText.

Are you interested in improving your Abandoned Cart Recovery rates?

Cart Text is Powered by real people, not bots, not AI, real people. Cart Text will contact & engage with your customers in real-time to make the sales you missed.

One by one, CartText will convert your abandoned carts, churned subscriptions, and billing-related issues using live agents + SMS. Real people, getting the job done.

To learn more visit https://carttext.com/

**This episode is brought to you by MuteSix and Daasity**

In the second part of this Feature, David Fudge, Co-Founder of Aplós, talks about its advantages and its approaches to get into the industry. Operation and supply were a problem for them during the COVID situation. He mentions that they regularly faced ups and downs. He likes brands with a strong point of view. The reason being, a brand that is a bit polarizing can build a strong connection with the target audience. He advises brands to have a personal connection. David believes that if a brand wants to make an impact, then it must think beyond selling. We discussed: How does it feel like to have a team open to this new perspective; Challenges faced by their disruptive brand; His previous experience and learnings; His advice for new entrepreneurs; Where to find products; How customers get motivated; and so much more. Join Ramon Vela and David Fudge as they break down the inside story on The Story of a Brand.

For more on Aplós, visit: https://aplos.world/

*

OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX.

MuteSix is the leading agency in performance marketing.

They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying and data-driven results in every step of the funnel.

They're currently offering listeners a FREE omnichannel marketing audit.

Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance.

The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO.

For your free digital marketing consultation, visit: mutesix.com/storyofabrand

*

This specific episode is also brought to you by Daasity.

Daasity provides a single view of your Sales and Marketing data to identify the channels, and products, that are performing the best -- so you can make better data-empowered decisions.

In minutes, unify all of your sales and marketing data to understand better critical growth metrics like LTV, ROAS, and profit margin by product.

Join 1,400 Shopify and Shopify Plus brands like Rothy’s, Who Gives A Crap, Kopari, and MVMT Watches, who are all growing faster with better insights.

Get started today with over 130 pre-built Reports.

Schedule a free call with an Ecommerce Strategist today. Visit Daasity.com/story