The Story of a Brand Show

The Story of a Brand Show

By Compass Rose Ventures, LLCBusinessEntrepreneurship
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The Story of a Brand Show episodes

  • Pyrrha - Sustainable Jewelry with Meaning

    **This episode is brought to you by MuteSix, CartText, and Forum Brand**

     

    In the first half of this Feature, we meet with Wade and Danielle Papin, Co-Founders of Pyrrha, a brand made from meaning.

    Danielle and Wade wanted this brand to be authentic to who they were, and they wanted it to represent something, whether those are feelings, emotions, or a personal meaning. Put another way, anything and everything that makes us human.

    That’s why their jewelry is unique and perhaps a little flawed because it’s human.

    In part 1, Wade and Danielle share their journey as they reminisce about their past, their struggles and help us understand why Pyrrha is not just a jewelry brand. This is their story.

    We discuss:

    * An overview of Pyrrha * Their lives before Pyrrha * Quitting their jobs and the birth of Pyrrha * How they juggled business and personal life * Lessons learned from their experience * Their past unbalanced life * How Pyrrha is organically made

    Join Ramon Vela and Wade, and Danielle Papin as they break down the inside story on The Story of a Brand.

    For more on Pyrrha, visit: https://pyrrha.com/

    *

    OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX.

    MuteSix is the leading agency in performance marketing.

    They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel.

    They're currently offering listeners a FREE omnichannel marketing audit.

    Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance.

    The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO.

    For your free digital marketing consultation, visit: mutesix.com/storyofabrand

    *

    This episode is also brought to you by CartText.

    Are you interested in improving your Abandoned Cart Recovery rates?

    Cart Text is Powered by real people, not bots, not AI, real people. Cart Text will contact & engage with your customers in real-time to make the sales you missed.

    One by one, CartText will convert your abandoned carts, churned subscriptions, and billing-related issues using live agents + SMS. Real people, getting the job done.

    To learn more, visit https://carttext.com/

    *

    This episode is also brought to you by Forum Brands.

    Have you built an online brand that consumers love? Do you sell in consumer categories that are essential to everyday life? Do the majority of your sales go through Amazon FBA?

    If this sounds like you, you should get to know Forum Brands.

    Forum is a team of expert investors, operators, and many ex-Amazonian, who provide entrepreneurs and owners with the most efficient and lucrative way to sell their e-commerce businesses.

    If you’re interested in exploring a sale and cashing out years of your profits in one day, visit us at https://www.forumbrands.com/ to schedule a 30-minute call.

    30 min
  • Cleo and Coco - Keep Going if You Believe in Your Vision

    **This episode is brought to you by MuteSix and Repeat**

    The Story of a Brand Show with Ramon Vela Guest: Suzannah Raff, Founder & CEO of Cleo and Coco

    In this second part of the episode, Suzannah weaves the story of finding her path, inspirations, and aspirations which ultimately led to the birth of Cleo and Coco.

    Suzannah Raff also details Cleo and Coco’s products and expresses herself by sharing the experiences that molded her personally and professionally.

    Here are some of the key topics covered in this week’s Part 2 Episode:

    * The Early Challenges of Cleo and Coco * Suzannah's Entrepreneurial Experience * How Suzannah Managed to Breakthrough the Brick Walls ahead of Her. * What are the Benefits of Charcoal in Cleo & Coco’s products

    Getting the brand off the ground was challenging, but Suzannah kept persevering. For instance, initially, she had trouble finding a manufacturer but eventually found one that she continues to work with today.

    As Suzannah mentions, “keep pushing through those brick walls if you believe strongly in your vision.”

    Connect with Suzannah Raff: https://www.linkedin.com/in/suzannah-raff-06061027/

    Guest Contact Info Website: www.cleoandcoco.com Instagram: https://www.instagram.com/cleoandcoconatural/

    *

    OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX.

    MuteSix is the leading agency in performance marketing.

    They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel.

    They're currently offering listeners a FREE omnichannel marketing audit.

    Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance.

    The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO.

    For your free digital marketing consultation, visit: mutesix.com/storyofabrand

     

    *

     

    This episode was brought to you by Repeat.

    Repeat is the easiest way for your customers to reorder products they love.

    Repeat will automate a frictionless reordering experience for the most significant part of a CPG brand’s customer base: The non-subscriber.

    Repeat uses machine learning to analyze one-time shopper behavior, automates reorder notifications, and delivers personalized replenishment carts that aid in up-sell and cross-sell efforts.

    The result? Higher LTV, better margins, and more insights on your best customers.

    To learn more, visit https://signup.getrepeat.io/

    32 min
  • Cleo and Coco - Authentic Products that are Safe and Effective

    **This episode is brought to you by MuteSix and Repeat**

    The Story of a Brand Show with Ramon Vela Guest: Suzannah Raff, Founder & CEO of Cleo and Coco

    Suzannah Raff is the founder and CEO of Cleo and Coco. Suzannah is a New York native and mother of four committed to living an authentic life spiritually, physically, and professionally. Over the years, she has earned both a Master’s degree in Business and a Master’s degree in Social Work. Cleo and Coco were born out of a passion for learning more about toxic ingredients, the negative effect on our bodies, and the benefits of plant-based ingredients to create authentic products that are safe and effective. After years of listening, experimenting, teaching, and learning, Cleo and Coco’s next generation of natural was born. Cleo and Coco are an award-winning deodorant combined with natural charcoal, botanicals for protection that lasts all day.

    Suzannah was also using a deodorant that she made for herself and realized that a massive shift in this category was about to occur, and Suzannah was sitting on a winning formula. So Suzannah looked for a professional chemist and manufacturer and launched Cleo and Coco.

    From the beginning, Suzannah had a clear vision and jumped in and started making the products, learning about the industry, gathering feedback, and growing the brand. Suzannah did a soft launch in 2017. Suzannah went to a lot of beauty shows and spoke to many brands and a lot of consumers and learned that that packaging was vital.

    Here are some of the beneficial topics covered on this week’s show: * So, who is Cleo and Coco? * Why did she start the company. * What is her motivation for building Cleo and Coco? * What are the Benefits of Natural Ingredients on a Deodorant. * Other Products that Coco and Cleo offer.

    Connect with Suzannah Raff: https://www.linkedin.com/in/suzannah-raff-06061027/

    Guest Contact Info Website: www.cleoandcoco.com Instagram: https://www.instagram.com/cleoandcoconatural/

    *

    OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX.

    MuteSix is the leading agency in performance marketing.

    They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel.

    They're currently offering listeners a FREE omnichannel marketing audit.

    Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance.

    The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO.

    For your free digital marketing consultation, visit: mutesix.com/storyofabrand

    *

    This episode was brought to you by Repeat.

    Repeat is the easiest way for your customers to reorder products they love.

    Repeat will automate a frictionless reordering experience for the most significant part of a CPG brand’s customer base: The non-subscriber.

    Repeat uses machine learning to analyze one-time shopper behavior, automates reorder notifications, and delivers personalized replenishment carts that aid in up-sell and cross-sell efforts.

    The result? Higher LTV, better margins, and more insights on your best customers.

    To learn more, visit https://signup.getrepeat.io/

    32 min
  • Private Label - The Entrepreneur’s Mindset

    **This episode is brought to you by MuteSix and Rockerbox**

     

    In the second half of this Feature, we go into more details about the book - Fearless Beauty. Mikey Moran, Founder of Private Label Extensions, describes how to be a detective as an entrepreneur in his new book “Fearless Beauty.”

    This book is all of Mikey’s mistakes, failures - so that you don’t make them, and the lessons learned on how he turned his failures around and became a successful entrepreneur.

    In part 2, we discuss: What inspired Mikey to write the book; How the first half of the book focuses on mindset; How his girlfriend played a part in making this book unique; Mikey’s fight against cancer; How his illness helped him see his business in a new light; How this book has influenced Mikey and others; and much more.

    Join Ramon Vela and Mikey Moran as they break down the inside story on The Story of a Brand.

    For more on Private Label Extensions, visit: https://www.privatelabelextensions.com/

    Website - www.hairbusinessblueprint.com Mikey - www.linkedin.com/in/mikeymoran/ Fearless Beauty - www.amazon.com/Fearless-Beauty-Hair-Business-Blueprint/dp/1544520085

    *

    OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX.

    MuteSix is the leading agency in performance marketing.

    They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel.

    They're currently offering listeners a FREE omnichannel marketing audit.

    Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance.

    The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO.

    For your free digital marketing consultation, visit: mutesix.com/storyofabrand

    *

    This specific episode is also brought to you by Rockerbox.

    We all know that The moment you go beyond advertising on Facebook and Google, things get messy. Rockerbox is here to solve this problem for you.

    As you start testing hard-to-track channels like Direct Mail, Linear TV, Podcasts, and OTT, Rockerbox is there to be your single source of marketing truth.

    Rockerbox works with leading DTC brands like Tula, Figs, and Tracksmith to help them centralize all of their online/offline marketing spend, de-duplicate conversions, and understand their TRUE CPA & ROAS.

    Book a strategy call with one of their attribution experts today, and just for my listeners, they’ll waive your onboarding fee (a $500 value).

    Visit https://www.rockerbox.com/storyofabrand

    37 min
  • Private Label - How to Push Through and Make Things Happen

    **This episode is brought to you by MuteSix and Rockerbox**

     

    “We push through, and we don't give up, and we make things happen.” This is what Mikey Moran, Founder of Private Label Extensions and author of Fearless Beauty, says is the entrepreneur’s mindset.

    Mikey knows what terrifies entrepreneurs: Fear. Yet, it rarely stops the true entrepreneurs from trying. Still, Mikey knows from first-hand experience what it’s like to fail and then pick yourself up. That is what we learn in today’s episode: how do entrepreneurs recover from failure and go on to succeed. But, of course, we also learn all about his brand and what it stands for, the story of Private Label Extensions.

    In part 1, we discuss: How Mikey’s mom supported him; A 100-foot overview of his brand; How Mikey’s first business failed; His journey from failure to his present business; How Mikey started Private Label Extensions; His learning curve and advice; How his business evolved to help others start their own business; Who the company stands for; and so much more.

    Join Ramon Vela and Mikey Moran as they break down the inside story on The Story of a Brand.

    For more on Private Label Extensions, visit: https://www.privatelabelextensions.com/

    Website - www.hairbusinessblueprint.com Mikey - www.linkedin.com/in/mikeymoran/ Fearless Beauty - www.amazon.com/Fearless-Beauty-Hair-Business-Blueprint/dp/1544520085

    *

    OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX.

    MuteSix is the leading agency in performance marketing.

    They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel.

    They're currently offering listeners a FREE omnichannel marketing audit.

    Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance.

    The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO.

    For your free digital marketing consultation, visit: mutesix.com/storyofabrand

    *

    This specific episode is also brought to you by Rockerbox.

    We all know that The moment you go beyond advertising on Facebook and Google, things get messy. Rockerbox is here to solve this problem for you.

    As you start testing hard-to-track channels like Direct Mail, Linear TV, Podcasts, and OTT, Rockerbox is there to be your single source of marketing truth.

    Rockerbox works with leading DTC brands like Tula, Figs, and Tracksmith to help them centralize all of their online/offline marketing spend, de-duplicate conversions, and understand their TRUE CPA & ROAS.

    Book a strategy call with one of their attribution experts today, and just for my listeners, they’ll waive your onboarding fee (a $500 value).

    Visit https://www.rockerbox.com/storyofabrand

    38 min
  • Zenkai Sports - People Want Transparency from Apparel Brands

    **This episode is brought to you by MuteSix, Daasity, and Honeycomb Credit**

     

    “People are looking for transparency these days,” as said by Doug Lynch, Co-Founder of Zenkai Sports.

    In the second half of this feature, Doug mentions the unique qualities of their products. He highlights that they want to make athletes cooler, and that's why their products repel water. Their brand looks at the performance side as well as sustainability.

    He lists out their apparel for both men and women. He then talks about compostable, biodegradable packages that they use. Finally, he speaks of his belief in Kaizen, which is a Japanese philosophy for continuous improvement.

    He shares his new plans to form a partnership with Cycling Canada, sending apparel for Tokyo Olympics, NHL officials, and other organizations.

    We discuss Unique things about their products; Feedback from customers; Who is their audience; Cotton over synthetic for avoiding skin allergies; Best selling products at Zenkai Sports; What technology they use; Mentions Kaizen philosophy; What are their plans for the future; Need for transparency in present times; Where to find Zenkai Sports; and so much more.

    Join Ramon Vela and Doug Lynch as they break down the inside story on The Story of a Brand.

    For more on Zenkai Sports, visit: https://zenkaisports.com/

    *

    OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX.

    MuteSix is the leading agency in performance marketing.

    They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel.

    They're currently offering listeners a FREE omnichannel marketing audit.

    Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance.

    The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO.

    For your free digital marketing consultation, visit: mutesix.com/storyofabrand

    *

    This specific episode is also brought to you by Daasity.

    Daasity provides a single view of your Sales and Marketing data to identify the channels, and products, that are performing the best -- so you can make better data-empowered decisions.

    In minutes, unify all of your sales and marketing data to understand better critical growth metrics like LTV, ROAS, and profit margin by product.

    Join 1,400 Shopify and Shopify Plus brands like Rothy’s, Who Gives A Crap, Kopari, and MVMT Watches, who are all growing faster with better insights.

    Get started today with over 130 pre-built Reports.

    Schedule a free call with an Ecommerce Strategist today. Visit Daasity.com/story

    *

    This episode is also brought to you by Honeycomb Credit.

    With Honeycomb Credit, you can transform your customers into your biggest brand advocates by giving them the chance to lend directly to your growing business.

    Brands looking to expand nationally, buy equipment, or launch a new product have used Honeycomb to get the funds they need while engaging their customers in a whole new way.

    Learn how to level up your customers today visit https://www.honeycombcredit.com/brand

    36 min
  • Zenkai Sports - How Pro Hockey Prepared this Apparel Founder

    **This episode is brought to you by MuteSix, Daasity, and Honeycomb**

     

    A new age eco-friendly performance brand - this is Zenkai Sports. In the first part of this feature, we have Doug Lynch, Co-Founder of Zenkai Sports, a twenty-first-century sustainable apparel brand.

    Doug completed his high school education and made a career in ice hockey. However, it was after retirement that he had to enter the workforce. During his athlete days, he learned soft skills like teamwork, time management, competitiveness, and so on, which helps him in business today.

    But instead of working for others, he wanted to own his destiny, so he was motivated to start Zenkai Sports.

    In part 1, we talk about: The support he got from his father; What is Zenkai Sports; His background from the sports side; What brought him to entrepreneurship; How soft skills help in business; Having sheer determination when facing adversity; Why the apparel industry; What his Dad taught him; How they evolved this brand; and so much more.

    Join Ramon Vela and Doug Lynch as they break down the inside story on The Story of a Brand.

    For more on Zenkai Sports, visit: https://zenkaisports.com/

    *

    OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX.

    MuteSix is the leading agency in performance marketing.

    They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel.

    They're currently offering listeners a FREE omnichannel marketing audit.

    Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance.

    The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO.

    For your free digital marketing consultation, visit: mutesix.com/storyofabrand

    *

    This specific episode is also brought to you by Daasity.

    Daasity provides a single view of your Sales and Marketing data to identify the channels, and products, that are performing the best -- so you can make better data-empowered decisions.

    In minutes, unify all of your sales and marketing data to understand better critical growth metrics like LTV, ROAS, and profit margin by product.

    Join 1,400 Shopify and Shopify Plus brands like Rothy’s, Who Gives A Crap, Kopari, and MVMT Watches, who are all growing faster with better insights.

    Get started today with over 130 pre-built Reports.

    Schedule a free call with an Ecommerce Strategist today. Visit Daasity.com/story

    *

    This episode is also brought to you by Honeycomb Credit.

    With Honeycomb Credit, you can transform your customers into your biggest brand advocates by giving them the chance to lend directly to your growing business.

    Brands looking to expand nationally, buy equipment, or launch a new product have used Honeycomb to get the funds they need while engaging their customers in a whole new way.

    Learn how to level up your customers today visit https://www.honeycombcredit.com/brand

    34 min
  • NotCo - Taste, Experience, & Price are Key to Plant-based Adoption

    **This episode is brought to you by MuteSix and Omnisend**

     

    We are changing the world. In the second half, Matias Muchnick - CEO and Founder of NotCo, tells more about his journey and experience. They want to help the environment, the ecosystem, and consumers to make better decisions with their brands.

    According to him, the two biggest problems in the plant-based industry are a lack of understanding of food and a wide variety of plant species and their combinations.

    Matias mentions that taste, experience, and the price is critical for increased adoption. Then moves to products available along with upcoming launches. Finally, he advises following one's passion.

    We discuss: What are the two biggest problems in Plant-based Industry; Discussion about the other Co-founders; Why Consumers want a reason to believe; Why launching in 2017 was outstanding; What the food industry thinks of them; How they are challenging the industry; 3 biggest drivers for customers; What products they have; What are their upcoming products and plans; Message for people starting; and so much more.

    Join Ramon Vela and Matias Muchnick as they break down the inside story on The Story of a Brand.

    For more on NotCo, visit: https://notco.com/us/

    *

    OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX.

    MuteSix is the leading agency in performance marketing.

    They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel.

    They're currently offering listeners a FREE omnichannel marketing audit.

    Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance.

    The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO.

    For your free digital marketing consultation, visit: mutesix.com/storyofabrand

    *

    This episode was brought to you by Omnisend.

    Omnisend is an e-commerce marketing platform that goes above and beyond regular email campaigns - so you can start increasing your sales, not your workload.

    With Omnisend, you’ll be launching pre-built e-commerce automation in no time, as well as intuitively segmenting customers and even trying out SMS or push notifications - all from the same platform.

    The best part? Omnisend provides an immediate boost to your revenue while staying as comfortable as drag & drop email building - with automated emails averaging up to 40% of total email revenue.

    Join Hallmark, Duke Cannon, and 50,000 other high-growth brands who choose Omnisend to grow their e-commerce businesses on autopilot.

    Start your 14-day free trial today. No credit card is required. Visit https://www.omnisend.com/sob/

    43 min
  • NotCo - Bringing Taste & Technology to the Plant-based Revolution

    **This episode is brought to you by MuteSix and Omnisend**

    “Maybe not a revolution by itself, but a revelation to the industry,” as said by Matias Muchnick, the CEO and Founder of NotCo, a food tech company that makes food formulation faster, better, and more accurate than anyone else in the space using AI.

    Matias majored in finance and worked in the finance industry before NotCo. Since childhood, he was surrounded by a finance-driven environment and family. Later, he realized his passion for food and wanted to fix the confusion around the industry.

    He learned that problems were technology as well as the mindset of the industry that needed to change. So he started NotCo that makes plant-based versions of traditionally animal-based products.

    We discussed: The support he got from his mentor; A brief overview of the brand; His background and last company; The reaction of his parents; His thoughts and idea of converging technology with food; Why he moved out of Silicon Valley; Where he decided to use this technology; and so much more.

    Join Ramon Vela and Matias Muchnick as they break down the inside story on The Story of a Brand.

    For more on NotCo, visit: https://notco.com/us/

    *

    OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX.

    MuteSix is the leading agency in performance marketing.

    They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel.

    They're currently offering listeners a FREE omnichannel marketing audit.

    Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance.

    The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO.

    For your free digital marketing consultation, visit: mutesix.com/storyofabrand

    *

    This episode was brought to you by Omnisend.

    Omnisend is an e-commerce marketing platform that goes above and beyond regular email campaigns - so you can start increasing your sales, not your workload.

    With Omnisend, you’ll be launching pre-built e-commerce automation in no time, as well as intuitively segmenting customers and even trying out SMS or push notifications - all from the same platform.

    The best part? Omnisend provides an immediate boost to your revenue while staying as comfortable as drag & drop email building - with automated emails averaging up to 40% of total email revenue.

    Join Hallmark, Duke Cannon, and 50,000 other high-growth brands who choose Omnisend to grow their e-commerce businesses on autopilot.

    Start your 14-day free trial today. No credit card is required. Visit https://www.omnisend.com/sob/

    44 min
  • Givz - Forget Discounts and Engage Customers Like Never Before

    **This episode is brought to you by MuteSix and CartText**

     

    “The more touches, the better,” Andrew states in the second half of this Feature.

    Andrew Forman, Founder and CEO of Givz, tells us the story behind the brand's name. How the previous owner resisted then handed the “Givz” domain and eventually became a fan of the SaaS platform.

    According to Andrew, from a marketing standpoint, promoting your Givz program is essential for its success. Pushing it on email and social media sites in the form of ads can help spread the word. Also, key in your promotion strategy is highlighting that your customer has a hand in deciding where their donation goes.

    In part 2, we discuss: How the brand got its name; How Givz implemented its idea; The push for an email-based solution; How brand owners can promote; What is the criteria for using the platform; The ultimate personalization tool; and so much more.

    Join Ramon Vela and Andrew Forman as they break down the inside story on The Story of a Brand.

    For more on Givz, visit: https://givz.com/

    *

    OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX.

    MuteSix is the leading agency in performance marketing.

    They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel.

    They're currently offering listeners a FREE omnichannel marketing audit.

    Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance.

    The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO.

    For your free digital marketing consultation, visit: mutesix.com/storyofabrand

    *

    This episode is also brought to you by CartText.

    Are you interested in improving your Abandoned Cart Recovery rates?

    Cart Text is Powered by real people, not bots, not AI, real people. Cart Text will contact & engage with your customers in real-time to make the sales you missed.

    One by one, CartText will convert your abandoned carts, churned subscriptions, and billing-related issues using live agents + SMS. Real people, getting the job done.

    To learn more, visit https://carttext.com/

    35 min

About The Story of a Brand Show

From the publisher's feed

Welcome to The Story Of A Brand Show. Hear the unique entrepreneurial journeys of 1000+ Consumer Brand founders. We tap into the doubts, failures, wins and inspirations that come with building…