The Story of a Brand Show

**This episode is brought to you by MuteSix, CartText, and Forum Brands**

“All-natural, clean labeled health-supporting fun little treats,” that’s what you’ll get at Shameless Pets.

In the first half of this Feature, we have Alex Waite, Co-Founder of Shameless Pets, a brand that uses a sustainable solution called upcycling that rescues and transforms misfits and surplus food into high-quality treats for your pets.

Alex went to school for human nutrition and food science. She had experience with the R & D department too. She became excited about the ideas and potential related to upcycling and wanted to be part of it.

Besides making delicious treats for your pets, this brand focuses on the consumer experience and environment.

We discussed:

* The support she got from others * Overview of Shameless Pets * The ingredients used in making their product * How food waste needs to be better utilized, managed * Why the Consumer has power (to help the environment) * Where she got the idea for this brand * Her background and entrepreneurship * How she started with nutrition composition * Unexpected experiences and more...

Join Ramon Vela and Alex Waite as they break down the inside story on The Story of a Brand.

For more on Shameless Pets, visit https://shamelesspets.com/.

*

OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX.

MuteSix is the leading agency in performance marketing.

They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel.

They're currently offering listeners a FREE omnichannel marketing audit.

Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance.

The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO.

For your free digital marketing consultation, visit mutesix.com/storyofabrand.

*

This episode is also brought to you by CartText.

Are you interested in improving your Abandoned Cart Recovery rates?

Cart Text is Powered by real people, not bots, not AI, real people. Cart Text will contact & engage with your customers in real-time to make the sales you missed.

One by one, CartText will convert your abandoned carts, churned subscriptions, and billing-related issues using live agents + SMS. Real people, getting the job done.

To learn more, visit https://carttext.com/.

*

This episode is also brought to you by Forum Brands.

Have you built an online brand that consumers love? Do you sell in consumer categories that are essential to everyday life? Do the majority of your sales go through Amazon FBA?

If this sounds like you, you should get to know Forum Brands.

Forum is a team of expert investors, operators, and many ex-Amazonian, who provide entrepreneurs and owners with the most efficient and lucrative way to sell their e-commerce businesses.

If you’re interested in exploring a sale and cashing out years of your profits in one day, visit us at https://www.forumbrands.com/ to schedule a 30-minute call.

**This episode is brought to you by MuteSix, Daasity, and Honeycomb Credit**

If you can find the mission in what you're doing, it makes all the difference, says Monte Deere, the CEO of Kizik. In the second part of this feature, he shares his experiences at a legal education seminar that eventually inspired him and how the possibility of helping others with this universal hands-free technology led him to this journey.

He says that in business, there are ups and downs. For example, their brand had a difficult time last spring during the pandemic, but Nike's partnership was a success.

He wants his shoes to be accessible to as many people as possible. An outward focus and the ability to reach out and touch a lot of people have been exhilarating.

We talked about:

* What led him to his entrepreneurial journey * Successful partnership with Nike * Hands-Free Lab and technology * Why they wanted their own brand, Kizik * His advice for someone moving to business * Their hero products and new ones

Join Ramon Vela and Monte Deere as they break down the inside story on The Story of a Brand.

For more on Kizik, visit: https://kizik.com/

*

OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX.

MuteSix is the leading agency in performance marketing.

They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel.

They're currently offering listeners a FREE omnichannel marketing audit.

Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance.

The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO.

For your free digital marketing consultation, visit: mutesix.com/storyofabrand

*

This specific episode is also brought to you by Daasity.

Daasity provides a single view of your Sales and Marketing data to identify the channels, and products, that are performing the best -- so you can make better data-empowered decisions.

In minutes, unify all of your sales and marketing data to understand better critical growth metrics like LTV, ROAS, and profit margin by product.

Join 1,400 Shopify and Shopify Plus brands like Rothy’s, Who Gives A Crap, Kopari, and MVMT Watches, who are all growing faster with better insights.

Get started today with over 130 pre-built Reports.

Schedule a free call with an Ecommerce Strategist today. Visit Daasity.com/story

*

This episode is also brought to you by Honeycomb Credit.

With Honeycomb Credit, you can transform your customers into your biggest brand advocates by giving them the chance to lend directly to your growing business.

Brands looking to expand nationally, buy equipment, or launch a new product have used Honeycomb to get the funds they need while engaging their customers in a whole new way.

Learn how to level up your customers today visit https://www.honeycombcredit.com/brand

**This episode is brought to you by MuteSix, Daasity, and Honeycomb Credit**

“Shoes the way they always should have been” is the idea behind Kizik. In part 1 of this feature, we have Monte Deere, CEO of Kizik, a brand that provides hands-free shoes.

Kizik also has a parent company called HandsFree Labs. At HandsFree Labs, they create technologies that allow a person to step into shoes without using their hands or tying their shoelaces.

Montee had worked in the legal services industry before he got into the business. However, he was fascinated by his friend Mike's shoe technology and its potential in the multi-billion dollar shoe industry.

In the first half, we discussed the following:

* His gratefulness for Alex, who is the Chief Marketing Officer of the company * Overview of the parent company HandsFree Labs and Kizik * What was his motivation for the brand * His background in the law and service industry * His wife's reaction

Join Ramon Vela and Monte Deere as they break down the inside story on The Story of a Brand.

For more on Kizik, visit: https://kizik.com/

*

OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX.

MuteSix is the leading agency in performance marketing.

They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel.

They're currently offering listeners a FREE omnichannel marketing audit.

Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance.

The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO.

For your free digital marketing consultation, visit: mutesix.com/storyofabrand

*

This specific episode is also brought to you by Daasity.

Daasity provides a single view of your Sales and Marketing data to identify the channels, and products, that are performing the best -- so you can make better data-empowered decisions.

In minutes, unify all of your sales and marketing data to understand better critical growth metrics like LTV, ROAS, and profit margin by product.

Join 1,400 Shopify and Shopify Plus brands like Rothy’s, Who Gives A Crap, Kopari, and MVMT Watches, who are all growing faster with better insights.

Get started today with over 130 pre-built Reports.

Schedule a free call with an Ecommerce Strategist today. Visit Daasity.com/story

*

This episode is also brought to you by Honeycomb Credit.

With Honeycomb Credit, you can transform your customers into your biggest brand advocates by giving them the chance to lend directly to your growing business.

Brands looking to expand nationally, buy equipment, or launch a new product have used Honeycomb to get the funds they need while engaging their customers in a whole new way.

Learn how to level up your customers today visit https://www.honeycombcredit.com/brand

**This episode is brought to you by MuteSix and Omnisend**

“Who doesn't want more radiance in their life,” says Matt Peterson, CEO of OPTE, a skincare brand that is the first all-in-one precision skincare device for hyperpigmentation treatment that instantly corrects, then visibly fades, and prevents dark spots with every use.

Matt tells us more about the concept of radiance and your skin. Mike says, “radiance is determined by how many colors your skin has and how light reflects off it. So as you get older, your skin and your collagen lessen. You're reflecting less light off of it. So that's why when you see a twenty-two-year-old, you're like, oh my God, you look so vibrant. We should be doing everything we can to maintain our radiance.”

He then shares how stressful the product launch was during the pandemic. The pandemic suppressed frequency, but it increased demand because of at-home solutions. However, it creates some challenges on the other end.

We talked about:

* What beauty is really about * Marketing outreach to men for beauty products * What motivated him * His previous jobs * A brand that is built on fact and science * Experience in pandemic * Strategies they use and advice for others

Join Ramon Vela and Matt Peterson as they break down the inside story on The Story of a Brand.

For more on Opte, visit: https://opte.com/

*

MuteSix is the leading agency in performance marketing.

They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel.

They're currently offering listeners a FREE omnichannel marketing audit.

Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance.

The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO.

For your free digital marketing consultation, visit: mutesix.com/storyofabrand

*

This episode was brought to you by Omnisend.

Omnisend is an e-commerce marketing platform that goes above and beyond regular email campaigns - so you can start increasing your sales, not your workload.

With Omnisend, you’ll be launching pre-built e-commerce automation in no time, as well as intuitively segmenting customers and even trying out SMS or push notifications - all from the same platform.

The best part? Omnisend provides an immediate boost to your revenue while staying as comfortable as drag & drop email building - with automated emails averaging up to 40% of total email revenue.

Join Hallmark, Duke Cannon, and 50,000 other high-growth brands who choose Omnisend to grow their e-commerce businesses on autopilot.

Start your 14-day free trial today. No credit card is required. Visit https://www.omnisend.com/sob/

**This episode is brought to you by MuteSix and Omnisend**

“An existing problem that we solved simply and elegantly”- OPTE stands for optimization of the skin. In the first part of this feature, we have Matt Peterson, CEO of OPTE, a skincare brand that is the first all-in-one precision skincare device for hyperpigmentation treatment that instantly corrects, then visibly fades and prevents dark spots with every use.

OPTE scans the skin to find dark spots. Then lays down high-performance, spot-fading optimizing serum treatment. The best thing is that it is suitable for all skin types at the same time.

The brand uses simple and clean ingredients. However, Matt mentions that the most challenging part is getting people to understand precisely who they are and what OPTE does.

In part 1, we discussed:

* Gratefulness towards his boss at Pepsi * Overview of the brand * Description of the world's smallest inkjet printer * Should one need to scan the whole face every day * Does skin color matter * Was the absence of technology his idea * What were the challenges and customer feedback

Join Ramon Vela and Matt Peterson as they break down the inside story on The Story of a Brand.

For more on Opte, visit: https://opte.com/

*

MuteSix is the leading agency in performance marketing.

They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel.

They're currently offering listeners a FREE omnichannel marketing audit.

Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance.

The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO.

For your free digital marketing consultation, visit: mutesix.com/storyofabrand

*

This episode was brought to you by Omnisend.

Omnisend is an e-commerce marketing platform that goes above and beyond regular email campaigns - so you can start increasing your sales, not your workload.

With Omnisend, you’ll be launching pre-built e-commerce automation in no time, as well as intuitively segmenting customers and even trying out SMS or push notifications - all from the same platform.

The best part? Omnisend provides an immediate boost to your revenue while staying as comfortable as drag & drop email building - with automated emails averaging up to 40% of total email revenue.

Join Hallmark, Duke Cannon, and 50,000 other high-growth brands who choose Omnisend to grow their e-commerce businesses on autopilot.

Start your 14-day free trial today. No credit card is required. Visit https://www.omnisend.com/sob/

**This episode is brought to you by MuteSix and Rockerbox**

“The best investment that you can make is on yourself,” says Fotini Copeland, author, fashion designer, style strategist, personal brand enhancement consultant.

Fotini dresses people to enhance who they are. She understands and listens to her clients. She assesses the current wardrobe before working on it. She focuses on a capsule collection and builds from there. They restore, refresh and renew instead of changing the client's identity.

She points out that her strength is her relationship with the audience and being in front of them.

In part 2, she discusses:

* The most important thing about dressing people * How she enhances who you are * Why visual representation is more than just the garment * How demeanor and visual representation is a pathway to your success * Is it difficult for people to change or step out of the box * How she builds wardrobes * Five things you can do now to enhance your image

Join Ramon Vela and Fotini Copeland as they break down the inside story on The Story of a Brand.

For more on The Fotini Factor, visit: https://thefotinifactor.com/

*

MuteSix is the leading agency in performance marketing.

They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel.

They're currently offering listeners a FREE omnichannel marketing audit.

Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance.

The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO.

For your free digital marketing consultation, visit: mutesix.com/storyofabrand

*

This specific episode is also brought to you by Rockerbox.

We all know that The moment you go beyond advertising on Facebook and Google, things get messy. Rockerbox is here to solve this problem for you.

As you start testing hard-to-track channels like Direct Mail, Linear TV, Podcasts, and OTT, Rockerbox is there to be your single source of marketing truth.

Rockerbox works with leading DTC brands like Tula, Figs, and Tracksmith to help them centralize all of their online/offline marketing spend, de-duplicate conversions, and understand their TRUE CPA & ROAS.

Book a strategy call with one of their attribution experts today, and just for my listeners, they’ll waive your onboarding fee (a $500 value).

Visit https://www.rockerbox.com/storyofabrand

**This episode is brought to you by MuteSix and Rockerbox**

“You need to understand the business before the beautiful fabrics,” says Fotini Copeland, author, fashion designer, style strategist, personal brand enhancement consultant.

In childhood, she used to like making clothes for her dolls. Later, Fotini started with a fashion house in New York City, which later developed into her current business of personal brand enhancement and style strategy. But before that, she worked in the corporate world, which helped her understand and build her business.

Fotini is also an author who has published her journey...so far. In addition, she is a wife, mother, grandmother, and entrepreneur at the same time.

In the first half, she talked about: * Overview of Fotini * Her early career * How Business and fashion go hand in hand * How she jumped into fashion * How she went to Italy to master corsetry * What led her to start her business * Her focus on a strategic curated collection

Join Ramon Vela and Fotini Copeland as they break down the inside story on The Story of a Brand.

For more on The Fotini Factor, visit: https://thefotinifactor.com/

*

MuteSix is the leading agency in performance marketing.

They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel.

They're currently offering listeners a FREE omnichannel marketing audit.

Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance.

The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO.

For your free digital marketing consultation, visit: mutesix.com/storyofabrand

*

This specific episode is also brought to you by Rockerbox.

We all know that The moment you go beyond advertising on Facebook and Google, things get messy. Rockerbox is here to solve this problem for you.

As you start testing hard-to-track channels like Direct Mail, Linear TV, Podcasts, and OTT, Rockerbox is there to be your single source of marketing truth.

Rockerbox works with leading DTC brands like Tula, Figs, and Tracksmith to help them centralize all of their online/offline marketing spend, de-duplicate conversions, and understand their TRUE CPA & ROAS.

Book a strategy call with one of their attribution experts today, and just for my listeners, they’ll waive your onboarding fee (a $500 value).

Visit https://www.rockerbox.com/storyofabrand

**This episode is brought to you by MuteSix and Repeat**

“Having the self-awareness of what you're good at” is a Trevor Crotts belief. Trevor, the CEO and Founder of Buddy Brands, continues the conversation, in part 2 of this feature, by focusing on the idea of the Unique Selling Proposition, which is about reaching out to the audience and learning what they want.

He mentions that due to gigantic companies, low cost is a challenge for startups. That's why they should focus on other spots where victory is possible. He tells about his agency called Compel Commerce agency and how a good team can help manage many things simultaneously. Furthermore, he suggests that it will give you the freedom to do more if you can work and scale your business.

In the second half, we talked about:

* His tips and advice for entrepreneurs * What are the challenges with USP * How to test USP * Why Low cost is a challenge * How he manages his agency & his brands * How they help other companies * Their credibility standpoint * Do they understand the expectations

Join Ramon Vela and Trevor Crotts as they break down the inside story on The Story of a Brand.

For more on Buddy Brands, visit: https://www.buddybrands.pet/

*

OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX.

MuteSix is the leading agency in performance marketing.

They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel.

They're currently offering listeners a FREE omnichannel marketing audit.

Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance.

The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO.

For your free digital marketing consultation, visit: mutesix.com/storyofabrand

*

This episode was brought to you by Repeat.

Repeat is the easiest way for your customers to reorder products they love.

Repeat will automate a frictionless reordering experience for the most significant part of a CPG brand’s customer base: The non-subscriber.

Repeat uses machine learning to analyze one-time shopper behavior, automates reorder notifications, and delivers personalized replenishment carts that aid in up-sell and cross-sell efforts.

The result? Higher LTV, better margins, and more insights on your best customers.

To learn more, visit https://signup.getrepeat.io/

**This episode is brought to you by MuteSix and Repeat**

Improving the lives of pets through innovation and integrity, that’s the mission of Buddy Brands.

In the first part of this Feature, we sit with Trevor Crotts, CEO and Founder of Buddy Brands, a brand that provides a collection of solution-based pet product companies that solve real problems for pet people.

Trevor started Buddy Brands because he wanted to support his dog, who was expected to live less than ten years. His objective then became to help millions of dogs suffering the same fate.

From the start, people liked their work even though in the beginning they had challenges. The biggest challenge was articulating the value proposition and benefits of their products.

We discussed:

* What is Buddy Brands * The story behind Buddy Rest * The early days of the company * Problems with new products along with their own experience * What were strategies they used to overcome the challenges * Keeping the messaging concise * Mistakes brands make * Focus on USP

Join Ramon Vela and Trevor Crotts as they break down the inside story on The Story of a Brand.

For more on Buddy Brands, visit: https://www.buddybrands.pet/

*

OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX.

MuteSix is the leading agency in performance marketing.

They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel.

They're currently offering listeners a FREE omnichannel marketing audit.

Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance.

The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO.

For your free digital marketing consultation, visit: mutesix.com/storyofabrand

*

This episode was brought to you by Repeat.

Repeat is the easiest way for your customers to reorder products they love.

Repeat will automate a frictionless reordering experience for the most significant part of a CPG brand’s customer base: The non-subscriber.

Repeat uses machine learning to analyze one-time shopper behavior, automates reorder notifications, and delivers personalized replenishment carts that aid in up-sell and cross-sell efforts.

The result? Higher LTV, better margins, and more insights on your best customers.

To learn more, visit https://signup.getrepeat.io/

**This episode is brought to you by MuteSix, CartText, and Forum Brands**

In the second part of our Feature, we continue our conversation with Wade and Danielle Papin while they talk about the ideology behind their designs. Wade describes their line of jewelry as “An evergreen line.”

Pyrrha doesn’t conform to the latest trends; Pyrrha’s designs are personal. Danielle describes their designs by saying, “There's protection, there's love, there's empowerment.”

That is what Wade and Danielle want their jewelry to be: personal and symbolic.

In part 2, we focus on the designs and the philosophy behind the brand, how they function as a company, and the whole process of making unique jewelry.

We discuss:

* The inspiration behind their designs * How their jewelry is authentic * How their designs have history behind them * How they had difficulty starting their idea * What people say about their jewelry * How their jewelry is imperfect and personal * Pyrrha as a B-Corp * A message to the listeners

Join Ramon Vela and Wade, and Danielle Papin as they break down the inside story on The Story of a Brand.

For more on Pyrrha, visit: https://pyrrha.com/

*

OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX.

MuteSix is the leading agency in performance marketing.

They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel.

They're currently offering listeners a FREE omnichannel marketing audit.

Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance.

The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO.

For your free digital marketing consultation, visit: mutesix.com/storyofabrand

*

This episode is also brought to you by CartText.

Are you interested in improving your Abandoned Cart Recovery rates?

Cart Text is Powered by real people, not bots, not AI, real people. Cart Text will contact & engage with your customers in real-time to make the sales you missed.

One by one, CartText will convert your abandoned carts, churned subscriptions, and billing-related issues using live agents + SMS. Real people, getting the job done.

To learn more, visit https://carttext.com/

*

This episode is also brought to you by Forum Brands.

Have you built an online brand that consumers love? Do you sell in consumer categories that are essential to everyday life? Do the majority of your sales go through Amazon FBA?

If this sounds like you, you should get to know Forum Brands.

Forum is a team of expert investors, operators, and many ex-Amazonian, who provide entrepreneurs and owners with the most efficient and lucrative way to sell their e-commerce businesses.

If you’re interested in exploring a sale and cashing out years of your profits in one day, visit us at https://www.forumbrands.com/ to schedule a 30-minute call.