The Story of a Brand Show

**This episode is brought to you by MuteSix and Omnisend**

“We're on a mission to bring nutrition to the mainstream,” says Alex Bayer, Co-Founder and CEO of Genius Juice, a brand that provides clean, healthy, and organic smoothies.

Alex majored in business administration, marketing and minored in graphic design and communication. He joined an insurance company where he worked for seven years. His impulse to grow and find something new led him to a food and beverage company through his mentor. He also went to a nonprofit for a year.

He says that everything else will follow if you pursue what you love to do and believe in it.

In part 1, Alex talks about:

* His supportive mentor * Overview of the company * His educational and work background * Why he started Genius Juice * Why he left working in insurance * The practical and passionate side

Join Ramon Vela and Alex Bayer as they break down the inside story on The Story of a Brand.

For more on Genius Juice, visit: https://geniusjuice.com/

*

MuteSix is the leading agency in performance marketing.

They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel.

They're currently offering listeners a FREE omnichannel marketing audit.

Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance.

The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO.

For your free digital marketing consultation, visit: mutesix.com/storyofabrand

*

This episode was brought to you by Omnisend.

Omnisend is an e-commerce marketing platform that goes above and beyond regular email campaigns - so you can start increasing your sales, not your workload.

With Omnisend, you’ll be launching pre-built e-commerce automation in no time, as well as intuitively segmenting customers and even trying out SMS or push notifications - all from the same platform.

The best part? Omnisend provides an immediate boost to your revenue while staying as comfortable as drag & drop email building - with automated emails averaging up to 40% of total email revenue.

Join Hallmark, Duke Cannon, and 50,000 other high-growth brands who choose Omnisend to grow their e-commerce businesses on autopilot.

Start your 14-day free trial today. No credit card is required. Visit https://www.omnisend.com/sob/

**This episode is brought to you by MuteSix and Repeat**

“The energy you're projecting out to the world is the energy you attract in the end,” says María Cebrían Fernández, Founder and CEO of Terraseed. In part 2, she talks about the pandemic, which led to more awareness in health & wellness and environmental impact. 

She recommends that one must be aware and embrace the fear always present at the beginning of any business. One needs to convince themselves of the success of the venture and picture the result.

In hard times, building strength and not giving up becomes difficult. In such a situation, María's mantra is to stay focused as well as positive.

In part 2, she talks about:

* Suggestions for those starting mission-driven businesses * Living in Covid times * Her mantra during hard times * The Concept of happiness and points of alignment * Description of Terraseed products * Sustainable and ethical supplements * The Long-term product roadmap * Launch of their new campaign

Join Ramon Vela and María Cebrían Fernández as they break down the inside story on The Story of a Brand.

For more on Terraseed, visit: https://terraseed.com/

*

OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX.

MuteSix is the leading agency in performance marketing.

They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel.

They're currently offering listeners a FREE omnichannel marketing audit.

Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance.

The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO.

For your free digital marketing consultation, visit: mutesix.com/storyofabrand

*

This episode was brought to you by Repeat.

Repeat is the easiest way for your customers to reorder products they love.

Repeat will automate a frictionless reordering experience for the most significant part of a CPG brand’s customer base: The non-subscriber.

Repeat uses machine learning to analyze one-time shopper behavior, automates reorder notifications, and delivers personalized replenishment carts that aid in up-sell and cross-sell efforts.

The result? Higher LTV, better margins, and more insights on your best customers.

To learn more, visit https://signup.getrepeat.io/

**This episode is brought to you by MuteSix and Repeat**

“Create a product that is respectful with the planet, with the animals, and also with human beings,” says María Cebrían Fernández, Founder and CEO of Terraseed, a brand of nutritional products specifically created for vegans.

María used to feel a shortage of energy and nutrients in her body while going vegan. However, she found that supplements were confusing and a hassle, so she came up with the idea to create multivitamins containing all the nutrients needed for vegans.

It took a year and a half to get to the right product and formula. Plus, for Maria and her team, getting the packaging right in terms of sustainability was just as important as the formula.

We discuss:

* Grateful to her kids * Overview of the brand * Her life before Terraseed * Why she started Terraseed * Her entrepreneurial journey * Thoughts on building and managing a mission-based company * Her participation in the Techstars program

Join Ramon Vela and María Cebrían Fernández as they break down the inside story on The Story of a Brand.

For more on Terraseed, visit: https://terraseed.com/

*

OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX.

MuteSix is the leading agency in performance marketing.

They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel.

They're currently offering listeners a FREE omnichannel marketing audit.

Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance.

The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO.

For your free digital marketing consultation, visit: mutesix.com/storyofabrand

*

This episode was brought to you by Repeat.

Repeat is the easiest way for your customers to reorder products they love.

Repeat will automate a frictionless reordering experience for the most significant part of a CPG brand’s customer base: The non-subscriber.

Repeat uses machine learning to analyze one-time shopper behavior, automates reorder notifications, and delivers personalized replenishment carts that aid in up-sell and cross-sell efforts.

The result? Higher LTV, better margins, and more insights on your best customers.

To learn more, visit https://signup.getrepeat.io/

**This episode is brought to you by MuteSix and Rockerbox**

“You're flying the plane while you're building the plane; that’s what it’s like to start a business,” says Bertha Gonzalez Nieves, Co-Founder, and CEO of Tequila Casa Dragones in the second half of this Feature.

According to Bertha, humility and constant learning is the only way to move forward. There are no mistakes but opportunities. The true trampoline for growth and nourishment is finding one's passion and staying humble and curious too.

We also discuss how the pandemic was a big challenge and new territory for their business. How Casa Dragones moved to the online world and shifted their focus within retail. And why Casa Dragones introduced new styles of tequila during the pandemic.

In part 2, we discuss:

* What surprised her about Entrepreneurship * Advice for people moving from the corporate world to entrepreneurship * How Tequila is made * What's the difference between Tequilas * How pandemic affected them * An educational platform for the next generation * How her parents empowered her

Join Ramon Vela and Bertha Gonzalez Nieves as they break down the inside story on The Story of a Brand.

For more on Tequila Casa Dragones, visit: https://casadragones.com/

*

MuteSix is the leading agency in performance marketing.

They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel.

They're currently offering listeners a FREE omnichannel marketing audit.

Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance.

The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO.

For your free digital marketing consultation, visit: mutesix.com/storyofabrand

*

This specific episode is also brought to you by Rockerbox.

We all know that The moment you go beyond advertising on Facebook and Google, things get messy. Rockerbox is here to solve this problem for you.

As you start testing hard-to-track channels like Direct Mail, Linear TV, Podcasts, and OTT, Rockerbox is there to be your single source of marketing truth.

Rockerbox works with leading DTC brands like Tula, Figs, and Tracksmith to help them centralize all of their online/offline marketing spend, de-duplicate conversions, and understand their TRUE CPA & ROAS.

Book a strategy call with one of their attribution experts today, and just for my listeners, they’ll waive your onboarding fee (a $500 value).

Visit https://www.rockerbox.com/storyofabrand

**This episode is brought to you by MuteSix and Rockerbox**

“Tequila is part of the social fabric of Mexico,” says Bertha Gonzalez Nieves, Co-Founder, and CEO of Tequila Casa Dragones, a small batch producer with a passion for crafting exceptional tequila.

Bertha grew up in a family of entrepreneurs in Mexico City. She started venturing at the young age of 13 years. At 20, she was chosen to participate in an ambassador program in Japan representing Mexico. Later, after some initial beverage industry experience, she decided that she wanted to focus on Tequila.

Her motivation to innovate and instill craftsmanship in Casa Dragones is rooted in her love for Mexico and her strong desire to expose the world to Mexican culture.

In part 1, she talks about:

* Gratefulness * Overview of the brand * How they started with a blend of white tequila * Misconceptions around tequila * Her journey before Casa Dragones * Why Casa Dragones is different * Women in the tequila industry

Join Ramon Vela and Bertha Gonzalez Nieves as they break down the inside story on The Story of a Brand.

For more on Tequila Casa Dragones, visit: https://casadragones.com/

*

MuteSix is the leading agency in performance marketing.

They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel.

They're currently offering listeners a FREE omnichannel marketing audit.

Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance.

The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO.

For your free digital marketing consultation, visit: mutesix.com/storyofabrand

*

This specific episode is also brought to you by Rockerbox.

We all know that The moment you go beyond advertising on Facebook and Google, things get messy. Rockerbox is here to solve this problem for you.

As you start testing hard-to-track channels like Direct Mail, Linear TV, Podcasts, and OTT, Rockerbox is there to be your single source of marketing truth.

Rockerbox works with leading DTC brands like Tula, Figs, and Tracksmith to help them centralize all of their online/offline marketing spend, de-duplicate conversions, and understand their TRUE CPA & ROAS.

Book a strategy call with one of their attribution experts today, and just for my listeners, they’ll waive your onboarding fee (a $500 value).

Visit https://www.rockerbox.com/storyofabrand

**This episode is brought to you by MuteSix and CartText**

"It has been very much about a learning curve and creating safety nets for my mental health," says Nadine while describing her entrepreneurial journey.

In the second part, Nadine Fonseca, Co-founder and CEO of Mighty Kind, mention the various sections of each Issue. For example, they have sections on kindness and section for parents, teachers, caretakers, etc.

Their issues are also an opportunity for teenagers to learn about anti-bias. They are working on a subscription box model along with collaborating and producing an anti-bias school curriculum. She advises parents that they need to be open to learning as well.

In part 2, she talks about:

* The various section of each Issue * Future Plans * The negativity toward anti-bias and social justice education * The challenges within the journey * What parents can do * How to listen to other voices with empathy

Join Ramon Vela and Nadine Fonseca as they break down the inside story on The Story of a Brand.

For more on Mighty Kind, visit: https://mightykindkids.com/

*

OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX.

MuteSix is the leading agency in performance marketing.

They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel.

They're currently offering listeners a FREE omnichannel marketing audit.

Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance.

The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO.

For your free digital marketing consultation, visit: mutesix.com/storyofabrand

*

This episode is also brought to you by CartText.

Are you interested in improving your Abandoned Cart Recovery rates?

Cart Text is Powered by real people, not bots, not AI, real people. Cart Text will contact & engage with your customers in real-time to make the sales you missed.

One by one, CartText will convert your abandoned carts, churned subscriptions, and billing-related issues using live agents + SMS. Real people, getting the job done.

To learn more, visit https://carttext.com/

**This episode is brought to you by MuteSix and CartText**

“We are striving to bring humanity back into the conversation at a younger age,” says Nadine Fonseca, Co-founder, and CEO of Mighty Kind, an anti-bias education company.

The brand aims to bring a better understanding of anti-bias learning to kids of elementary ages. Nadine grew up in the San Francisco Bay Area with a lot of diversity. She wanted her children to experience the same. This feeling towards her kids pushed Nadine to get started with the brand.

She says surrounding herself with people who understand and love the mission is essential.

In part 1, she talks about:

* How she’s grateful for her daughter * Overview of the brand * Why Bias is a naturally occurring thing that may never go away * Dealing with Imposter syndrome * Her life before Mighty Kind * What pushed her to get started * The Challenges * The different types of content they produce

Join Ramon Vela and Nadine Fonseca as they break down the inside story on The Story of a Brand.

For more on Mighty Kind, visit: https://mightykindkids.com/

*

OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX.

MuteSix is the leading agency in performance marketing.

They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel.

They're currently offering listeners a FREE omnichannel marketing audit.

Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance.

The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO.

For your free digital marketing consultation, visit: mutesix.com/storyofabrand

*

This episode is also brought to you by CartText.

Are you interested in improving your Abandoned Cart Recovery rates?

Cart Text is Powered by real people, not bots, not AI, real people. Cart Text will contact & engage with your customers in real-time to make the sales you missed.

One by one, CartText will convert your abandoned carts, churned subscriptions, and billing-related issues using live agents + SMS. Real people, getting the job done.

To learn more, visit https://carttext.com/

**This episode is brought to you by MuteSix and Repeat**

“Give out something meaningful, like a reasonable bottle or reusable bag,” says Matt Wittek, Founder and CEO of Fill it Forward.

In the second half of this Feature, Matt says that he hopes to inspire more actions. The brand sells products directly to consumers as well as B2B channels. In addition, they sell trackers and support projects through partner programs in 12 different countries.

A donation is made whenever someone uses the tracker. Fill it Forward works with corporate event teams and brands that care about sustainability. Matt says that earlier they used to go by 'Companion,' but they changed the name to 'Fill it Forward' about a year ago.

In part 2, he talks about:

* How to get started with Fill it Forward * How the tracker works * Donation made for every use * Inspired by brands like Fitbit * What companies work with Fill it Forward * The future of Fill it Forward

Join Ramon Vela and Matt Wittek as they break down the inside story on The Story of a Brand.

For more on Fill it Forward, visit: https://www.fillitforward.com/

*

OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX.

MuteSix is the leading agency in performance marketing.

They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel.

They're currently offering listeners a FREE omnichannel marketing audit.

Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance.

The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO.

For your free digital marketing consultation, visit: mutesix.com/storyofabrand

*

This episode was brought to you by Repeat.

Repeat is the easiest way for your customers to reorder products they love.

Repeat will automate a frictionless reordering experience for the most significant part of a CPG brand’s customer base: The non-subscriber.

Repeat uses machine learning to analyze one-time shopper behavior, automates reorder notifications, and delivers personalized replenishment carts that aid in up-sell and cross-sell efforts.

The result? Higher LTV, better margins, and more insights on your best customers.

To learn more, visit https://signup.getrepeat.io/

**This episode is brought to you by MuteSix and Repeat**

Fill it Forward exists to help inspire people to reuse. In the first half of this Feature, we have Matt Wittek, Founder and CEO of Fill it Forward, a renewable and environmental brand that created reusable products, technology, and initiatives to reuse.

Matt’s environmental responsibility journey started in college when he tried to convince people to save plastic bags during his college days. He eventually focused his efforts on reuse and sustainability.

He started Fill it Forward in 2012 as a product company. But Matt later realized that what was needed was a process and technology tied to a product.

According to Matt, you have to innovate around “giving” and finding a business model that works.

We discuss:

* Gratitude toward his wife, family, and friends * Overview of the brand * Why the product is not everything * His life before Fill it Forward * Overcoming the early challenges * Leading up to Fill it Forward * Recommendations for mission-based founders * How to Innovate around giving

Join Ramon Vela and Matt Wittek as they break down the inside story on The Story of a Brand.

For more on Fill it Forward, visit: https://www.fillitforward.com/

*

OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX.

MuteSix is the leading agency in performance marketing.

They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel.

They're currently offering listeners a FREE omnichannel marketing audit.

Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance.

The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO.

For your free digital marketing consultation, visit: mutesix.com/storyofabrand

*

This episode was brought to you by Repeat.

Repeat is the easiest way for your customers to reorder products they love.

Repeat will automate a frictionless reordering experience for the most significant part of a CPG brand’s customer base: The non-subscriber.

Repeat uses machine learning to analyze one-time shopper behavior, automates reorder notifications, and delivers personalized replenishment carts that aid in up-sell and cross-sell efforts.

The result? Higher LTV, better margins, and more insights on your best customers.

To learn more, visit https://signup.getrepeat.io/

**This episode is brought to you by MuteSix and Omnisend**

“It's our job to make the complex simple,” that's precisely what Rockerbox does. In the second half of this Feature, Ron Jacobson, Founder and CEO of Rockerbox, continue the conversation by talking about eCommerce and its focus on Business-to-Consumer (B2C). 

According to Ron, if you have clear digital-based conversion goals that you seek to optimize, you’re a perfect fit for Rockerbox. Then he dives into the implementation perspective and explains three stages, including 1) understanding what's happening to customers' properties, 2) adjusting all marketing data, and 3) structuring data to be helpful for clients.

We discuss:

* Who is a fit for Rockerbox * Marketing channels that brands use * How they approach offline channels * Why it’s impossible to be perfect * Ways and examples of using Rockerbox * How channels are tested * How they make the complex simple * A tool that puts everything together * New integration launch

Join Ramon Vela and Ron Jacobson as they break down the inside story on The Story of a Brand.

For more on Rockerbox, visit: https://www.rockerbox.com/

*

MuteSix is the leading agency in performance marketing.

They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel.

They're currently offering listeners a FREE omnichannel marketing audit.

Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance.

The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO.

For your free digital marketing consultation, visit: mutesix.com/storyofabrand

*

This episode was brought to you by Omnisend.

Omnisend is an e-commerce marketing platform that goes above and beyond regular email campaigns - so you can start increasing your sales, not your workload.

With Omnisend, you’ll be launching pre-built e-commerce automation in no time, as well as intuitively segmenting customers and even trying out SMS or push notifications - all from the same platform.

The best part? Omnisend provides an immediate boost to your revenue while staying as comfortable as drag & drop email building - with automated emails averaging up to 40% of total email revenue.

Join Hallmark, Duke Cannon, and 50,000 other high-growth brands who choose Omnisend to grow their e-commerce businesses on autopilot.

Start your 14-day free trial today. No credit card is required. Visit https://www.omnisend.com/sob/