The Story of a Brand Show

The Story of a Brand Show

By Compass Rose Ventures, LLCBusinessEntrepreneurship
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The Story of a Brand Show episodes

  • Kits.com - Put Customers at the Center of Everything You Do

    **This episode is brought to you by MuteSix and FenixCommerce**

     

    “You're grateful when you're doing something you love,” tells Roger. In the first half of this Feature, we have Roger V. Hardy, CEO, and Co-founder of Kits.com, a brand that provides high-quality eyewear at affordable prices.

    Roger's first entrepreneurial job was selling ice cream. But his entrepreneurial journey took off when he built a website and started a company with his sister in 2000. The company grew quickly, but they later sold it. After selling the previous company, they created a small fund investing in real estate and technology.

    Focusing on customers and having the right people is necessary for growth. Roger has been hyper-motivated and passionate about his company. He says that it's essential to keep more control through equity and be careful about debt.

    He talks about:

    * Focus on gratefulness * His early career and entrepreneurial journey * Attributes that helped him to grow * Lessons for other entrepreneurs * His advice for handling challenges * Why he started Kits

    Join Ramon Vela and Roger V. Hardy as they break down the inside story on The Story of a Brand.

    For more on Kits.com, visit: https://www.kits.com/

    Subscribe and Listen to the podcast on all major apps, just search for The Story of a Brand. Click here to listen on Apple Podcast or Spotify.

    *

    OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX.

    MuteSix is the leading agency in performance marketing.

    They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel.

    They're currently offering listeners a FREE omnichannel marketing audit.

    Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance.

    The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO.

    For your free digital marketing consultation, visit: mutesix.com/storyofabrand

    *

    This episode is also brought to you by Fenix Commerce.

    Folks, we all know delivery and shipping are a major pain.

    Fortunately, with FenixCommerce, you can now deliver a better customer experience AND improve conversions up to 14%, by providing personalized actual delivery dates and options directly on your Webstore.

    And post-purchase, stay on top of things with Fenix proactive delivery alerts.

    Retailers, brands, and online merchants big and small trust FenixCommerce to optimize the entire order, shipping, and delivery experience, so why not you.

    For more details, check out fenixcommerce.com

    30 min
  • Arrae - Feel Better with Fewer, High-Quality Ingredients

    **This episode is brought to you by MuteSix, StoreYa, and Justuno**

     

    “There's no better combination than creative and tech,” says Siff. In the second half of this Feature, both Siffat Haider and Nishant Samantray, Co-Founders of Arrae, continue the conversation about their wellness brand and backgrounds.

    In 2016, Siff quit her job and started working on her blog and then podcast full time. Siff is a creative and brand-building person, while Nish is analytical and comes from a tech background.

    When they decide to create Arrae, they knew that their goal was to have people feel better with fewer, high-quality ingredients.

    They discussed:

    * Their backgrounds * Working together as a couple and Co-Founders * Tips for people starting a business * Myths around entrepreneurism * Hero products from Arrae * The brand mission * Their brand & product roadmap

    Join Ramon Vela and Siff Haider, and Nish Samantray as they break down the inside story on The Story of a Brand.

    For more on Arrae, visit: https://www.arrae.com/

    *

    OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX.

    MuteSix is the leading agency in performance marketing.

    They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel.

    They're currently offering listeners a FREE omnichannel marketing audit.

    Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance.

    The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO.

    For your free digital marketing consultation, visit: mutesix.com/storyofabrand

    *

    This episode is also brought to you by Justuno. (audio ad starts at 00:59, Take 3)

    Worried about hitting your revenue goals this month?

    Make the most of your website traffic with Justuno - the #1 CRO tool for thriving e-commerce sites.

    Grow your email and SMS lists, show smart product recommendations to increase your average order value, improve return on ad spend, and so much more.

    Justuno helps you convert more website visitors into sales.

    Visit justuno.com/ramon for a free 14-day trial, one-click install on Shopify, and 15% off with the code RAMON.

    *

    This episode is also brought to you by StoreYa.

    If managing your ads drives you crazy, and you’re all about automating your ecom business, then you have to give StoreYa a try! StoreYa will Launch, Optimize & Scale your ads on Google, Facebook & Instagram...WITHOUT YOU having to do ANYTHING

    Their powerful AI will optimize your campaigns 24/7, delivering the best ads to the right customers...

    They are a Google & Facebook Partner that supports over 400,000 merchants!

    To get started and enjoy a 33% discount for the first month, simply visit www.StoreYa.com/Story

    30 min
  • Arrae - 100% Natural, Targeted Supplements that Work

    **This episode is brought to you by MuteSix, StoreYa, and Justuno**

     

    “We wanted to create products that would provide relief more immediately,” says Siffat Haider and Nishant Samantray, Co-Founders of Arrae, a 100% natural wellness company.

    Nish has worked with startups, and Siff comes from a beauty/influencer background. When they came up with the idea for Arrae, what was necessary for them was that it had to be results-driven, targeted, and efficacious.

    Digestion and anxiety are so closely linked that they created holistic solutions called “Bloat” for optimal digestion health and “Calm” for a naturally calming down without feeling drowsy.

    During the pandemic, sales did exceptionally well; however, the situation was stressful and tough to navigate. Still, orders from around the world gave them the conviction and validation that their product impacted people’s lives.

    They talk about:

    * What they are grateful for * Overview of the brand * Problems they experienced * Stress during the pandemic * The thing that gave them conviction & motivation * Their backgrounds before Arrae

    Join Ramon Vela and Siff Haider, and Nish Samantray as they break down the inside story on The Story of a Brand.

    For more on Arrae, visit: https://www.arrae.com/

    *

    OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX.

    MuteSix is the leading agency in performance marketing.

    They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel.

    They're currently offering listeners a FREE omnichannel marketing audit.

    Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance.

    The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO.

    For your free digital marketing consultation, visit: mutesix.com/storyofabrand

    *

    This episode is also brought to you by Justuno. (audio ad starts at 00:59, Take 3)

    Worried about hitting your revenue goals this month?

    Make the most of your website traffic with Justuno - the #1 CRO tool for thriving e-commerce sites.

    Grow your email and SMS lists, show smart product recommendations to increase your average order value, improve return on ad spend, and so much more.

    Justuno helps you convert more website visitors into sales.

    Visit justuno.com/ramon for a free 14-day trial, one-click install on Shopify, and 15% off with the code RAMON.

    *

    This episode is also brought to you by StoreYa.

    If managing your ads drives you crazy, and you’re all about automating your ecom business, then you have to give StoreYa a try! StoreYa will Launch, Optimize & Scale your ads on Google, Facebook & Instagram...WITHOUT YOU having to do ANYTHING

    Their powerful AI will optimize your campaigns 24/7, delivering the best ads to the right customers...

    They are a Google & Facebook Partner that supports over 400,000 merchants!

    To get started and enjoy a 33% discount for the first month, simply visit www.StoreYa.com/Story

    29 min
  • MenoLabs - Creating a Support Network for Women in Midlife

    **This episode is brought to you by MuteSix, Repeat, and CarText**

     

    “It’s sad that we don't have support networks in place for women in midlife,” says Vanessa Ford, Co-Founder of MenoLabs. In the second half of this Feature, she talks about the challenges, stressfulness, and frustration they faced while formulating their products as well as operating during Covid.

    Vanessa also talks about their customers and mission. For instance, Menolabs has a 3% return rate and 97% happy consumers. While these numbers are significant from a business perspective, what drives her and the team is their mission.

    She gives us a review of two of their prominent probiotic products. She also laments the limited knowledge about menopause that’s provided to doctors during medical school.

    In part 2, Vanessa talks about:

    * The Brand’s challenges * Success by the Numbers * The negative impact of menopause * Description of their product line * What's the age to try MenoLabs products * How doctor’s view menopause * Her message for women * Moving to retail centers

    Join Ramon Vela and MenoLabs as they break down the inside story on The Story of a Brand.

    For more on MenoLabs, visit: https://menolabs.com/

    *

    OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX.

    MuteSix is the leading agency in performance marketing.

    They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel.

    They're currently offering listeners a FREE omnichannel marketing audit.

    Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance.

    The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO.

    For your free digital marketing consultation, visit: mutesix.com/storyofabrand

    *

    This episode is also brought to you by CartText.

    Are you interested in improving your Abandoned Cart Recovery rates?

    Cart Text is Powered by real people, not bots, not AI, real people. Cart Text will contact & engage with your customers in real-time to make the sales you missed.

    One by one, CartText will convert your abandoned carts, churned subscriptions, and billing-related issues using live agents + SMS. Real people, getting the job done.

    To learn more, visit https://carttext.com/

    *

    This episode was brought to you by Repeat.

    Repeat is the easiest way for your customers to reorder products they love.

    Repeat will automate a frictionless reordering experience for the most significant part of a CPG brand’s customer base: The non-subscriber.

    Repeat uses machine learning to analyze one-time shopper behavior, automates reorder notifications, and delivers personalized replenishment carts that aid in up-sell and cross-sell efforts.

    The result? Higher LTV, better margins, and more insights on your best customers.

    To learn more, visit https://signup.getrepeat.io/

    34 min
  • MenoLabs - Built by Women for Women

    **This episode is brought to you by MuteSix, Repeat, and CarText**

     

    “MenoLabs is a company founded to fundamentally change menopause in the United States,” tells Vanessa Ford, Co-Founder of MenoLabs, a brand that provides natural products to relieve menopause symptoms.

    Vanessa did doctoral research around cognitive studies and learned about human brains along with storytelling. She pivoted into marketing, nonprofits and then started MenoLabs in 2019 to change women's options for treating menopausal symptoms, which includes the not-so-small task of improving the education and research done on this subject and changing how society views menopause.

    Their consumers validate the brand's existence. Interestingly, MenoLabs has operated mainly as a flat organization where they work collaboratively and bring different expertise areas to solve challenges. They iterate, adapt, fail, learn, fail forward, keep on learning, adapting, and make decisions based on data in front of them. In part 1, Vanessa talks about:

    * Her gratitude towards her Co-Founder, Danielle Jacobs * Overview of the brand * Why menopause is a Taboo discussion * Effect of menopause from an entrepreneurial standpoint * Why no CEO * Can a collaborative management model work in other areas * Her life before MenoLabs * Danielle Jacobs’ background

    Join Ramon Vela and MenoLabs as they break down the inside story on The Story of a Brand.

    For more on MenoLabs, visit: https://menolabs.com/

    *

    OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX.

    MuteSix is the leading agency in performance marketing.

    They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel.

    They're currently offering listeners a FREE omnichannel marketing audit.

    Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance.

    The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO.

    For your free digital marketing consultation, visit: mutesix.com/storyofabrand

    *

    This episode is also brought to you by CartText.

    Are you interested in improving your Abandoned Cart Recovery rates?

    Cart Text is Powered by real people, not bots, not AI, real people. Cart Text will contact & engage with your customers in real-time to make the sales you missed.

    One by one, CartText will convert your abandoned carts, churned subscriptions, and billing-related issues using live agents + SMS. Real people, getting the job done.

    To learn more, visit https://carttext.com/

    *

    This episode was brought to you by Repeat.

    Repeat is the easiest way for your customers to reorder products they love.

    Repeat will automate a frictionless reordering experience for the most significant part of a CPG brand’s customer base: The non-subscriber.

    Repeat uses machine learning to analyze one-time shopper behavior, automates reorder notifications, and delivers personalized replenishment carts that aid in up-sell and cross-sell efforts.

    The result? Higher LTV, better margins, and more insights on your best customers.

    To learn more, visit https://signup.getrepeat.io/

    34 min
  • NadaMoo - A Household Name for All Ice Cream Lovers

    **This episode is brought to you by MuteSix and Omnisend**

     

    We want to continue to work hard to be that household name for all ice cream lovers,” says Daniel Nicholson, CEO and honorary Founder of NadaMoo. In the second part of this Feature, he says that the brand is committed to an organic supply chain and high-quality ingredients crucial to unlocking taste. Further, he adds that they are aligning themselves with farmers and farming practices.

    They want to promote the mindful eating movement and stop consumers’ disconnectivity with where their food comes from by educating them.

    Daniel says that NadaMoo wants to increase market presence, maximize distribution, accelerate product sales, work on food services, innovate, move to new categories outside frozen desserts and ultimately add value to customers' lives.

    He speaks on:

    * Their focus on ingredients * Promoting more than products * NadaMoo website and store locator * Filling flavor gaps * Their plans for the future * Their “No sugar” line

    Join Ramon Vela and Daniel Nicholson as they break down the inside story on The Story of a Brand.

    For more on NadaMoo, visit: https://nadamoo.com/

    *

    MuteSix is the leading agency in performance marketing.

    They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel.

    They're currently offering listeners a FREE omnichannel marketing audit.

    Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance.

    The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO.

    For your free digital marketing consultation, visit: mutesix.com/storyofabrand

    *

    This episode was brought to you by Omnisend.

    Omnisend is an e-commerce marketing platform that goes above and beyond regular email campaigns - so you can start increasing your sales, not your workload.

    With Omnisend, you’ll be launching pre-built e-commerce automation in no time, as well as intuitively segmenting customers and even trying out SMS or push notifications - all from the same platform.

    The best part? Omnisend provides an immediate boost to your revenue while staying as comfortable as drag & drop email building - with automated emails averaging up to 40% of total email revenue.

    Join Hallmark, Duke Cannon, and 50,000 other high-growth brands who choose Omnisend to grow their e-commerce businesses on autopilot.

    Start your 14-day free trial today. No credit card is required. Visit https://www.omnisend.com/sob/

    35 min
  • NadaMoo - The Gateway Drug to a Plant-Based LifeStyle

    **This episode is brought to you by MuteSix and Omnisend**

     

    “Dealing with food is always a labor of love,” says Daniel Nicholson, CEO and honorary Founder of NadaMoo, a dairy-free plant-based frozen dessert brand.

    Daniel graduated from the University of Texas in 2007 with a degree in mechanical engineering and went to work for a major energy utility in Spain after graduating. However, it was when he returned from Spain that he uncovered something that would soon be his all-encompassing passion.

    It happened when he met the founder of NadaMoo, who was raising capital at that time. Daniel was so taken with the product and the founder that he introduced his family to the founder and they became investors in the company.

    In part 1 of this Feature, Daniel talks about:

    * Gratefulness * Overview of the brand * His education and early career * How he discovered and joined NadaMoo * The Little product with significant impact * Advice for others like him

    Join Ramon Vela and Daniel Nicholson as they break down the inside story on The Story of a Brand.

    For more on NadaMoo, visit: https://nadamoo.com/

    *

    MuteSix is the leading agency in performance marketing.

    They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel.

    They're currently offering listeners a FREE omnichannel marketing audit.

    Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance.

    The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO.

    For your free digital marketing consultation, visit: mutesix.com/storyofabrand

    *

    This episode was brought to you by Omnisend.

    Omnisend is an e-commerce marketing platform that goes above and beyond regular email campaigns - so you can start increasing your sales, not your workload.

    With Omnisend, you’ll be launching pre-built e-commerce automation in no time, as well as intuitively segmenting customers and even trying out SMS or push notifications - all from the same platform.

    The best part? Omnisend provides an immediate boost to your revenue while staying as comfortable as drag & drop email building - with automated emails averaging up to 40% of total email revenue.

    Join Hallmark, Duke Cannon, and 50,000 other high-growth brands who choose Omnisend to grow their e-commerce businesses on autopilot.

    Start your 14-day free trial today. No credit card is required. Visit https://www.omnisend.com/sob/

    38 min
  • SunDaze - Enjoy SunDaze, “Yourwaze”

    **This episode is brought to you by MuteSix, Omnisend, and Rockerbox**

     

    “...For our generation, social drinking was loud. It was rambunctious.”

    Arthur Gallego, Co-founder and CEO of SunDaze, believes that social drinking has changed from downing shots and chugging beer to a more spiritual experience of socializing, relaxing, and being in the moment.

    These changes have led people to look for more in drinks - more functionality, more variety, more options, and so much more.

    SunDaze aims to be exactly that and more.

    From the fermentation process to being light and refreshing and having a cocktail feel to it, SunDaze aims to give you something new.

    In part 2, we discuss:

    * Being a founder and how age and experience helps * What are the challenges of being an entrepreneur * How to know if you’re up to the task of being a founder * How entrepreneurship takes sacrifice * What to prepare for as a CEO/founder * How age doesn’t matter for entrepreneurship

    Join Ramon Vela and Arthur Gallego as they break down the inside story on The Story of a Brand.

    For more on SunDaze, visit: https://www.drinksundaze.com/

    *

    MuteSix is the leading agency in performance marketing.

    They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel.

    They're currently offering listeners a FREE omnichannel marketing audit.

    Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance.

    The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO.

    For your free digital marketing consultation, visit: mutesix.com/storyofabrand

    *

    This episode was brought to you by Omnisend.

    Omnisend is an e-commerce marketing platform that goes above and beyond regular email campaigns - so you can start increasing your sales, not your workload.

    With Omnisend, you’ll be launching pre-built e-commerce automation in no time, as well as intuitively segmenting customers and even trying out SMS or push notifications - all from the same platform.

    The best part? Omnisend provides an immediate boost to your revenue while staying as comfortable as drag & drop email building - with automated emails averaging up to 40% of total email revenue.

    Join Hallmark, Duke Cannon, and 50,000 other high-growth brands who choose Omnisend to grow their e-commerce businesses on autopilot.

    Start your 14-day free trial today. No credit card is required. Visit https://www.omnisend.com/sob/

    *

    This specific episode is also brought to you by Rockerbox.

    We all know that The moment you go beyond advertising on Facebook and Google, things get messy. Rockerbox is here to solve this problem for you.

    As you start testing hard-to-track channels like Direct Mail, Linear TV, Podcasts, and OTT, Rockerbox is there to be your single source of marketing truth.

    Rockerbox works with leading DTC brands like Tula, Figs, and Tracksmith to help them centralize all of their online/offline marketing spend, de-duplicate conversions, and understand their TRUE CPA & ROAS.

    Book a strategy call with one of their attribution experts today, and just for my listeners, they’ll waive your onboarding fee (a $500 value).

    Visit https://www.rockerbox.com/storyofabrand

    32 min
  • SunDaze - Rethink Your Social Drink with SunDaze

    **This episode is brought to you by MuteSix, Omnisend, and Rockerbox**

     

    “The way we look at what we drink socially in alcohol has changed significantly. We're at that turning point.”

    Arthur Gallego, Co-founder, and CEO of SunDaze, sees the social drinking scene changing. So he decided to give the people what they want: more functionality in their drinks.

    Along with Juan Diego Cordón Toledano, Co-founder and the brains behind formulating the fermentation process of SunDaze beverages - they made a new smooth beverage that helps you relax and enjoy your social outing.

    In the first part of the Feature, we discuss: * What drove Arthur to go from consulting to being a brand owner * How social drinking is changing and How SunDaze is a part of it * How the pandemic became a blessing * How the pandemic changed the work culture * Explanation of how the fermentation process works * The future of SunDaze * How SunDaze combines alcohol and juice smoothly

    Join Ramon Vela and Arthur Gallego as they break down the inside story on The Story of a Brand.

    For more on SunDaze, visit: https://www.drinksundaze.com/

    *

    MuteSix is the leading agency in performance marketing.

    They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel.

    They're currently offering listeners a FREE omnichannel marketing audit.

    Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance.

    The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO.

    For your free digital marketing consultation, visit: mutesix.com/storyofabrand

    *

    This episode was brought to you by Omnisend.

    Omnisend is an e-commerce marketing platform that goes above and beyond regular email campaigns - so you can start increasing your sales, not your workload.

    With Omnisend, you’ll be launching pre-built e-commerce automation in no time, as well as intuitively segmenting customers and even trying out SMS or push notifications - all from the same platform.

    The best part? Omnisend provides an immediate boost to your revenue while staying as comfortable as drag & drop email building - with automated emails averaging up to 40% of total email revenue.

    Join Hallmark, Duke Cannon, and 50,000 other high-growth brands who choose Omnisend to grow their e-commerce businesses on autopilot.

    Start your 14-day free trial today. No credit card is required. Visit https://www.omnisend.com/sob/

    *

    This specific episode is also brought to you by Rockerbox.

    We all know that The moment you go beyond advertising on Facebook and Google, things get messy. Rockerbox is here to solve this problem for you.

    As you start testing hard-to-track channels like Direct Mail, Linear TV, Podcasts, and OTT, Rockerbox is there to be your single source of marketing truth.

    Rockerbox works with leading DTC brands like Tula, Figs, and Tracksmith to help them centralize all of their online/offline marketing spend, de-duplicate conversions, and understand their TRUE CPA & ROAS.

    Book a strategy call with one of their attribution experts today, and just for my listeners, they’ll waive your onboarding fee (a $500 value).

    Visit https://www.rockerbox.com/storyofabrand

    32 min
  • BeefySites - Do Something Your Passionate About

    **This episode is brought to you by MuteSix and StoreYa**

     

    “Do something that you're passionate about,” says Jared Mitchell, Head of eCommerce for Neil Patel and a leader in 3 different companies. In the second half of this Feature, Jared tells us different ways to test a new product, from following trends to joining Facebook groups.

    He is passionate and loves inventing and even mentions the government’s R&D tax credit for creating new products.

    Jared talks about sales channels needed with an example of how a brand can utilize influencers to drive the brand. He discusses his three critical must-haves, including vision, values, and target customer personas.

    Lastly, he prioritizes family and encourages people to write eulogies and epitaphs as a motivation to live a great life.

    He speaks on:

    * Example of a surfing brand * Building a personal brand * Finalize your value proposition before starting * Getting started with target personas * Social capitalism * Advice for newcomers

    Join Ramon Vela and Jared Mitchell as they break down the inside story on The Story of a Brand.

    For more on Beefysites, visit: https://www.beefysites.com/

    *

    OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX.

    MuteSix is the leading agency in performance marketing.

    They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel.

    They're currently offering listeners a FREE omnichannel marketing audit.

    Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance.

    The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO.

    For your free digital marketing consultation, visit: mutesix.com/storyofabrand

    *

    This episode is also brought to you by StoreYa.

    If managing your ads drives you crazy, and you’re all about automating your ecom business, then you have to give StoreYa a try! StoreYa will Launch, Optimize & Scale your ads on Google, Facebook & Instagram...WITHOUT YOU having to do ANYTHING

    Their powerful AI will optimize your campaigns 24/7 delivering the best ads to the right customers...

    They are a Google & Facebook Partner that supports over 400,000 merchants!

    To get started and enjoy a 33% discount for the first month, simply visit www.StoreYa.com/Story

    33 min

About The Story of a Brand Show

From the publisher's feed

Welcome to The Story Of A Brand Show. Hear the unique entrepreneurial journeys of 1000+ Consumer Brand founders. We tap into the doubts, failures, wins and inspirations that come with building…