The Story of a Brand Show

**This episode is brought to you by MuteSix and FenixCommerce**

To provide affordable and reliable emergency backup solutions to every household in the United States, that's the mission of Generark. In the first part of this episode, we have Anson Liang, Founder and CEO of Generark, a consumer electronics brand.

Anson has a background in computer science and engineering. He got the idea for Generark four years ago when the California wildfires caused a four-day power outage for his family. With a six-month-old baby at home, he experienced first-hand the stress of not being able to store or prepare foods to feed his child when the power was out.

His business idea turned into a reality through connections, putting together a team, finding a manufacturer, and partnerships in the industry. However, early on, there were many challenges, ranging from budgeting for additional product development, forecasting, and inventory.

In part 2, he discusses:

* His Gratitude towards his wife * Overview of the company * The catalyst for starting the brand * His life before Generark * A product for the modern home, friendly and simple * Challenges with hardware

Join Ramon Vela and Anson Liang as they break down the inside story on The Story of a Brand.

For more on Generark, visit: https://generark.com/

Subscribe and Listen to the podcast on all major apps. Just search for The Story of a Brand. 

*

OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX.

MuteSix is the leading agency in performance marketing.

They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel.

They're currently offering listeners a FREE omnichannel marketing audit.

Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance.

The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO.

For your free digital marketing consultation, visit: mutesix.com/storyofabrand

*

This episode is also brought to you by Fenix Commerce.

Folks, we all know delivery and shipping are a major pain.

Fortunately, with FenixCommerce, you can now deliver a better customer experience AND improve conversions up to 14% by providing personalized actual delivery dates and options directly on your Webstore.

And post-purchase, stay on top of things with Fenix proactive delivery alerts.

Retailers, brands, and online merchants big and small trust FenixCommerce to optimize the entire order, shipping, and delivery experience, so why not you.

For more details, check out fenixcommerce.com.

**This episode is brought to you by MuteSix, Gorgias, and Justuno**

“We're right at the beginning of our journey in terms of what we're building,” tells Saad Alam, Founder and CEO of Hone Health, the country’s fastest-growing and premier men's health clinic.

Customers can go to their website to place orders for at-home tests. They receive a physician consultation with a licensed practitioner along with the test. Saad says that it's a painless and convenient process as possible. Analyzing eight different hormones, 30 minutes audiovisual facetime console, and giving a set of medications is all part of the offering.

Hone Health works with men of all ages; however, most of their customers are men around 39. The ideal client is simply tired of living with the results of low testosterone and wants their life back.

In part of this Feature, we discuss:

* How Hone Health works * Their ideal customers * Measuring testosterone levels * What are the symptoms of low testosterone * Recommendations while going through the program

Join Ramon Vela and Saad Alam as they break down the inside story on The Story of a Brand.

For more on Hone Health, visit: https://honehealth.com/

*

OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX.

MuteSix is the leading agency in performance marketing.

They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel.

They're currently offering listeners a FREE omnichannel marketing audit.

Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance.

The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO.

For your free digital marketing consultation, visit: mutesix.com/storyofabrand

*

This episode is also brought to you by Justuno.

Worried about hitting your revenue goals this month?

Make the most of your website traffic with Justuno - the #1 CRO tool for thriving e-commerce sites.

Grow your email and SMS lists, show smart product recommendations to increase your average order value, improve return on ad spend, and so much more.

Justuno helps you convert more website visitors into sales.

Visit justuno.com/ramon for a free 14-day trial, one-click install on Shopify, and 15% off with the code RAMON.

*

This episode is also brought to you by Gorgias.

Did you know that loyal customers are 9x more likely to convert compared to a first-time shopper?

That's why exceptional customer service is so important for your retention & growth. I recommend using Gorgias.

Gorgias combines all your communication channels, including email, SMS, social media, live chat, and phone, into one platform and gives you an organized view of all tickets.

This saves your support team hours per day and makes managing customer orders a breeze.

Go to gorgias.com to book a demo and mention the Story of a Brand podcast for two months free.

**This episode is brought to you by MuteSix, Gorgias, and Justuno**

“When you believe in yourself again, there's just really interesting momentum in your life.” In the first part of this Feature, we have Saad Alam, Founder and CEO of Hone Health, the country’s fastest-growing and premier men's health clinic.

Saad went to business school and worked at various startups. Like many extraordinary immigrants who come to the United States, he wanted to fit in, and in that, he strove to be competitive, athletic, and health-obsessed. But when he turned 35, he faced an unsettling health concern.

He underwent a life-changing hormone optimization process after being diagnosed with low testosterone levels. After this experience, Saad wanted to help other men dealing with the same problem. Saad saw it as more than just a biochemical health problem but also something that impacts a person’s mental health, confidence, and attitude. Because of this, he launched Hone Health.

In this episode, he discusses:

* Gratefulness towards his mother * Overview of the brand * His family background * Education and early career * Why he started Hone Health * His experience with low testosterone

Join Ramon Vela and Saad Alam as they break down the inside story on The Story of a Brand.

For more on Hone Health, visit: https://honehealth.com/

*

OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX.

MuteSix is the leading agency in performance marketing.

They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel.

They're currently offering listeners a FREE omnichannel marketing audit.

Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance.

The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO.

For your free digital marketing consultation, visit: mutesix.com/storyofabrand

*

This episode is also brought to you by Justuno. 

Worried about hitting your revenue goals this month?

Make the most of your website traffic with Justuno - the #1 CRO tool for thriving e-commerce sites.

Grow your email and SMS lists, show smart product recommendations to increase your average order value, improve return on ad spend, and so much more.

Justuno helps you convert more website visitors into sales.

Visit justuno.com/ramon for a free 14-day trial, one-click install on Shopify, and 15% off with the code RAMON.

*

This episode is also brought to you by Gorgias.

Did you know that loyal customers are 9x more likely to convert compared to a first-time shopper?

That's why exceptional customer service is so important for your retention & growth. I recommend using Gorgias.

Gorgias combines all your communication channels, including email, SMS, social media, live chat, and phone, into one platform and gives you an organized view of all tickets.

This saves your support team hours per day and makes managing customer orders a breeze.

Go to gorgias.com to book a demo and mention the Story of a Brand podcast for two months free.

**This episode is brought to you by MuteSix, CarText, Repeat**

“Do it because you're passionate about it; otherwise, you get distracted by one of the other parts of it,” advises Margaret Nyamumbo, Founder of Kahawa 1893. In the second half of this Feature, Margaret says that when women work at these coffee farms, payments are received by male members. So, the brand wants to put money directly in the hands of the women who make up 90% of the labor force.

For this purpose, Kahawa 1893 has set up a women's fund and a fair trade system in which buyers can tip directly to farmers through QR code on the coffee package, and tips will go to the women's fund. Among other things, this fund has given these women the ability to think and dream of a future instead of pure survival.

She speaks on:

* How does a supply chain affect women laborers in Kenya * Tea and varieties of coffee at Kahawa 1893 * Minimums for tipping * Her advice for entrepreneurs * Giving back to the community

Join Ramon Vela and Margaret Nyamumbo as they break down the inside story on The Story of a Brand.

For more on Kahawa 1893, visit: https://kahawa1893.com/

*

OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX.

MuteSix is the leading agency in performance marketing.

They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel.

They're currently offering listeners a FREE omnichannel marketing audit.

Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance.

The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO.

For your free digital marketing consultation, visit: mutesix.com/storyofabrand

*

This episode is also brought to you by CartText.

Are you interested in improving your Abandoned Cart Recovery rates?

Cart Text is Powered by real people, not bots, not AI, real people. Cart Text will contact & engage with your customers in real-time to make the sales you missed.

One by one, CartText will convert your abandoned carts, churned subscriptions, and billing-related issues using live agents + SMS. Real people, getting the job done.

To learn more, visit https://carttext.com/

*

This episode was brought to you by Repeat.

Repeat is the easiest way for your customers to reorder products they love.

Repeat will automate a frictionless reordering experience for the most significant part of a CPG brand’s customer base: The non-subscriber.

Repeat uses machine learning to analyze one-time shopper behavior, automates reorder notifications, and delivers personalized replenishment carts that aid in up-sell and cross-sell efforts.

The result? Higher LTV, better margins, and more insights on your best customers.

To learn more, visit https://signup.getrepeat.io/

**This episode is brought to you by MuteSix, CarText, Repeat**

“With Kahawa 1893, I wanted to celebrate the origins of coffee in Africa and the excellence that we continue to produce,” says Margaret Nyamumbo, Founder of Kahawa 1893, a coffee brand that focused on empowering producers, especially women.

Margaret grew up on a coffee farm started by her grandfather. He was one of the first people to grow coffee when the natives of Kenya were finally allowed to grow coffee. Before that, only white settlers were allowed to grow the export.

Although Margaret worked on Wall Street after completing her MBA from Harvard Business School, she saw an opportunity to do more to help her family and her country. So she worked to start a coffee brand that worked directly with farmers and devised a system to compensate the women who make up more than 90% of the labor force on farms.

Many of the women laborers on these farms are trapped in a system that does not pay them directly, so it is nearly impossible to break the cycle of poverty. Now with Kahawa 1893, coffee drinkers worldwide can enjoy delicious coffee and tip these women directly, even using Bitcoin.

In this episode, she talks about:

* The Gratefulness towards her father * Overview of the brand * What Kahawa 1893 stands for * Her education and career * What pushed and motivated her * Their mission

Join Ramon Vela and Margaret Nyamumbo as they break down the inside story on The Story of a Brand.

For more on Kahawa 1893, visit: https://kahawa1893.com/

*

OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX.

MuteSix is the leading agency in performance marketing.

They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel.

They're currently offering listeners a FREE omnichannel marketing audit.

Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance.

The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO.

For your free digital marketing consultation, visit: mutesix.com/storyofabrand

*

This episode is also brought to you by CartText.

Are you interested in improving your Abandoned Cart Recovery rates?

Cart Text is Powered by real people, not bots, not AI, real people. Cart Text will contact & engage with your customers in real-time to make the sales you missed.

One by one, CartText will convert your abandoned carts, churned subscriptions, and billing-related issues using live agents + SMS. Real people, getting the job done.

To learn more, visit https://carttext.com/

*

This episode was brought to you by Repeat.

Repeat is the easiest way for your customers to reorder products they love.

Repeat will automate a frictionless reordering experience for the most significant part of a CPG brand’s customer base: The non-subscriber.

Repeat uses machine learning to analyze one-time shopper behavior, automates reorder notifications, and delivers personalized replenishment carts that aid in up-sell and cross-sell efforts.

The result? Higher LTV, better margins, and more insights on your best customers.

To learn more, visit https://signup.getrepeat.io/

**This episode is brought to you by MuteSix and Honeycomb Credit**

In the second part of the Feature, Jason Klug, CEO and Founder of Klugonyx continues talking about the clients and product line. He gives an outline of the sort of companies they work with today.

He loves to work with every type of brand. Jason explains their approach and procedure of working. He further adds details on the development process.

After elaborating on all the phases, he mentions his team in China. He cheerfully says that he believes in his teammates.

In this episode, we discuss:

* Their focus on customer service * What challenges or issues he faced in his journey * What types of brands do they work with * The development process * Their China team * Details about quality standards and sustainability concerns * Why packaging matters * His advice to others

Join Ramon Vela and Jason Klug as they break down the inside story on The Story of a Brand.

For more on Klugonyx, visit: https://www.klugonyx.com/

Subscribe and Listen to the podcast on all major apps. Just search for The Story of a Brand. Click here to listen on Apple Podcast or Spotify.

*

OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX.

MuteSix is the leading agency in performance marketing.

They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel.

They're currently offering listeners a FREE omnichannel marketing audit.

Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance.

The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO.

For your free digital marketing consultation, visit: mutesix.com/storyofabrand

*

This episode is also brought to you by Honeycomb Credit.

With Honeycomb Credit, you can transform your customers into your biggest brand advocates by giving them the chance to lend directly to your growing business.

Brands looking to expand nationally, buy equipment, or launch a new product have used Honeycomb to get the funds they need while engaging their customers in a whole new way.

Learn how to level up your customers today visit https://www.honeycombcredit.com/brand

**This episode is brought to you by MuteSix and Honeycomb Credit**

“From A to Z, at Klugonyx, we help in shaping your product ideas into prototypes.” In the first part of this feature, we sit down with Jason Klug, CEO and Founder of Klugonyx, an industrial design company.

Jason always liked learning about the ins and outs of products from how it is designed to how it is made, which eventually led him to create Klugonyx. The company helps brands, both new and existing, with one of the most significant issues in creating a consumer product brand: product development, production, and supply chain management.

He shares his vision for how he helps brands and founders.

In part 1, we discuss:

* Gratefulness and the support he received * What keeps him going * Overview of the company * The Solution for Founders * His passion since childhood and experience in college * His life before Klugonyx * The Why behind the company

Join Ramon Vela and Jason Klug as they break down the inside story on The Story of a Brand.

For more on Klugonyx, visit: https://www.klugonyx.com/

*

OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX.

MuteSix is the leading agency in performance marketing.

They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel.

They're currently offering listeners a FREE omnichannel marketing audit.

Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance.

The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO.

For your free digital marketing consultation, visit: mutesix.com/storyofabrand

*

This episode is also brought to you by Honeycomb Credit.

With Honeycomb Credit, you can transform your customers into your biggest brand advocates by giving them the chance to lend directly to your growing business.

Brands looking to expand nationally, buy equipment, or launch a new product have used Honeycomb to get the funds they need while engaging their customers in a whole new way.

Learn how to level up your customers today visit https://www.honeycombcredit.com/brand

**This episode is brought to you by MuteSix, Omnisend, and Gorgias**

“We were born to figure out how to love and how we can be lovable,” says Wendy Strgar, Founder and CEO of Good Clean Love. This women-owned consumer brand focuses on revolutionizing sexual health and feminine hygiene.

In part 2, Wendy tells us that it's hard to love people, but it's love that holds everything together. For Wendy, money is decimal, while caring is quantum. Good Clean Love is just going to keep working on behalf of women's health and behalf of this magical, mysterious force of love in the universe.

She talks about:

* How Consumers force change * Moment of reckoning in our culture * Innovation in a fertility lubricant * Their goal of creating effective solutions * Holding business and personal balance * Info on her books and blogs

Join Ramon Vela and Wendy Strgar as they break down the inside story on The Story of a Brand.

For more on Good Clean Love, visit: https://goodcleanlove.com/

*

This episode was brought to you by MuteSix.

MuteSix is the leading agency in performance marketing.

They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel.

They're currently offering listeners a FREE omnichannel marketing audit.

Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance.

The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO.

For your free digital marketing consultation, visit: mutesix.com/storyofabrand

*

This episode was brought to you by Omnisend.

Omnisend is an e-commerce marketing platform that goes above and beyond regular email campaigns - so you can start increasing your sales, not your workload.

With Omnisend, you’ll be launching pre-built e-commerce automation in no time, as well as intuitively segmenting customers and even trying out SMS or push notifications - all from the same platform.

The best part? Omnisend provides an immediate boost to your revenue while staying as comfortable as drag & drop email building - with automated emails averaging up to 40% of total email revenue.

Join Hallmark, Duke Cannon, and 50,000 other high-growth brands who choose Omnisend to grow their e-commerce businesses on autopilot.

Start your 14-day free trial today. No credit card is required. Visit https://www.omnisend.com/sob/

*

This episode is also brought to you by Gorgias.

Did you know that loyal customers are 9x more likely to convert compared to first-time shoppers?

That's why exceptional customer service is so important for your retention & growth. I recommend using Gorgias.

Gorgias combines all your communication channels, including email, SMS, social media, live chat, and phone, into one platform and gives you an organized view of all tickets.

This saves your support team hours per day and makes managing customer orders a breeze.

Go to gorgias.com to book a demo and mention the Story of a Brand podcast for two months free.

**This episode is brought to you by MuteSix, Omnisend, and Gorgias**

“To expand the experience and awareness of love in the world” is the mission of Good Clean Love. In the first part of this Feature, we have Wendy Strgar, Founder and CEO of Good Clean Love. This women-owned consumer brand focuses on revolutionizing sexual health and feminine hygiene.

In the beginning, Wendy wore all the hats and did it all from her kitchen. She admits she's not a great business person but instead gives credit to the incredible team of women around her. She also never used money as a metric for success or business; instead believes in good energy, karma, and fulfilling her mission.

In this episode, Wendy speaks on: * Gratefulness for her team * Why she started the brand * A Legacy of love * Divers for growth * Why Overnight success is a myth * Traits that helped her be successful * The Early Days * Her business & personal journey

Join Ramon Vela and Wendy Strgar as they break down the inside story on The Story of a Brand.

For more on Good Clean Love, visit: https://goodcleanlove.com/

*

This episode was brought to you by MuteSix.

MuteSix is the leading agency in performance marketing.

They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel.

They're currently offering listeners a FREE omnichannel marketing audit.

Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance.

The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO.

For your free digital marketing consultation, visit: mutesix.com/storyofabrand

*

This episode was brought to you by Omnisend.

Omnisend is an e-commerce marketing platform that goes above and beyond regular email campaigns - so you can start increasing your sales, not your workload.

With Omnisend, you’ll be launching pre-built e-commerce automation in no time, as well as intuitively segmenting customers and even trying out SMS or push notifications - all from the same platform.

The best part? Omnisend provides an immediate boost to your revenue while staying as comfortable as drag & drop email building - with automated emails averaging up to 40% of total email revenue.

Join Hallmark, Duke Cannon, and 50,000 other high-growth brands who choose Omnisend to grow their e-commerce businesses on autopilot.

Start your 14-day free trial today. No credit card is required. Visit https://www.omnisend.com/sob/

*

This episode is also brought to you by Gorgias.

Did you know that loyal customers are 9x more likely to convert compared to first-time shoppers?

That's why exceptional customer service is so important for your retention & growth. I recommend using Gorgias.

Gorgias combines all your communication channels, including email, SMS, social media, live chat, and phone, into one platform and gives you an organized view of all tickets.

This saves your support team hours per day and makes managing customer orders a breeze.

Go to gorgias.com to book a demo and mention the Story of a Brand podcast for two months free.

**This episode is brought to you by MuteSix and FenixCommerce**

Building something more efficient for the customer. In the second part of this Feature, Roger V. Hardy, CEO, and Co-founder of Kits.com, continues the story of why he started Kits.

He saw that nobody was serving the modern customer, the customer who is used to ordering from their phone in minutes. That's why he set out to serve customers with Kits.com and make things a bit more convenient for people.

The brand wants to take out needless friction for customers. Investing in quality, shipping times, convenience to customers, and extensive contact lens inventories have helped grow Kits. Roger tells about their promotion strategy where the first pair of eyeglasses is free with a coupon code.

He speaks on:

* The Opportunity to Serve Customers * What Customers are looking for * The Kits business's differentiator * How Kits’ works * Their own “gigafactory” * Where are they going next

Join Ramon Vela and Roger V. Hardy as they break down the inside story on The Story of a Brand.

For more on Kits.com, visit: https://www.kits.com/

Subscribe and Listen to the podcast on all major apps, just search for The Story of a Brand. Click here to listen on Apple Podcast or Spotify.

*

OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX.

MuteSix is the leading agency in performance marketing.

They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel.

They're currently offering listeners a FREE omnichannel marketing audit.

Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance.

The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO.

For your free digital marketing consultation, visit: mutesix.com/storyofabrand

*

This episode is also brought to you by Fenix Commerce.

Folks, we all know delivery and shipping are a major pain.

Fortunately, with FenixCommerce, you can now deliver a better customer experience AND improve conversions up to 14%, by providing personalized actual delivery dates and options directly on your Webstore.

And post-purchase, stay on top of things with Fenix proactive delivery alerts.

Retailers, brands, and online merchants big and small trust FenixCommerce to optimize the entire order, shipping, and delivery experience, so why not you.

For more details, check out fenixcommerce.com