The Story of a Brand Show

**This episode is brought to you by MuteSix, Repeat, and CartText**

To help brands grow and save them money - that's the mission of Whitebox. Today we have Marcus Startzel, CEO of Whitebox, an e-commerce technology company.

Whitebox’s roots are founded in helping its customers sell on marketplaces and specifically Amazon. The company thinks of itself as a unique platform to buy and sell but is grounded in a deep level of technology.

Marcus served for five years in the U.S. Navy as a submarine officer after graduation. His Navy experience set a foundation for operation, technology, and engineering for him. The main lesson: Just as with the Navy, where “the boat comes first,” in the world of business, the “company comes first.” Be prepared for challenges.

To Marcus, the element of trust is one of the key empowerments for an organization - be it a family unit or a business.

In part 1, Marcus talks about:

* Gratefulness for this wife, who has provided guidance and support. * Overview of the brand. * The importance of his time working with industry leaders such as Advertising.com and Millennial Media. * Lessons learned during his stint as a U.S. Navy submarine officer and how those lessons should be utilized every day in the corporate world.

Join Ramon Vela and Marcus Startzel as they break down the inside story on The Story of a Brand.

For more on White, visit: https://whitebox.com/

Subscribe and Listen to the podcast on all major apps. Simply search for “The Story of a Brand.” Click here to listen on Apple Podcast or Spotify.

*

OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX.

MuteSix is the leading agency in performance marketing.

They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel.

They're currently offering listeners a FREE omnichannel marketing audit.

Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance.

The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO.

For your free digital marketing consultation, visit: mutesix.com/storyofabrand

*

This episode is also brought to you by CartText.

Are you interested in improving your Abandoned Cart Recovery rates?

Cart Text is Powered by real people, not bots, not AI, real people. Cart Text will contact & engage with your customers in real-time to make the sales you missed.

One by one, CartText will convert your abandoned carts, churned subscriptions, and billing-related issues using live agents + SMS. Real people, getting the job done.

To learn more, visit https://carttext.com/

*

This episode was brought to you by Repeat.

Repeat is the easiest way for your customers to reorder products they love.

Repeat will automate a frictionless reordering experience for the most significant part of a CPG brand’s customer base: The non-subscriber.

Repeat uses machine learning to analyze one-time shopper behavior, automates reorder notifications, and delivers personalized replenishment carts that aid in up-sell and cross-sell efforts.

The result? Higher LTV, better margins, and more insights on your best customers.

To learn more, visit https://signup.getrepeat.io/

**This episode is brought to you by MuteSix, Attentive, and Gorgias**

In the second half, Maisa Mumtaz-Cassidy, Founder and CEO of Consciously, begins with the challenges of launching amid a pandemic. There were multiple delays as the supply chain was shut down or operating unpredictably. Tough choices had to be made, but that challenge ultimately became an advantage because it helped Consciously focus on the details.

Maisa says that Consciously has sustainability criteria of eight values of fair trade, vegan, handwork, transparent, women-owned, BIPOC owned, small-batch, and eco friendly. Brands should align with at least two out of the eight values of Consciously. She heartily mentions that most of the brands at Consciously align with at least four values.

Currently, there are about 50 brands on the Consciously website. The focus is on fashion, but Maisa says the company plans to launch several new categories - possibly beauty and home goods. The next big launch will be menswear.

In part 2, Maisa talks about:

* The challenges of product shortages and supply-chain chaos during the pandemic. * The strategy of getting the word out for her business and the success of influencer marketing. * The need to constantly test and evaluate how to reach customers. * Why the brand's website focused on inclusivity. * What product lines will be launched next?

Join Ramon Vela and Maisa Mumtaz-Cassidy as they break down the inside story on The Story of a Brand.

For more on Consciously, visit: https://wearconsciously.co/

Subscribe and Listen to the podcast on all major apps. Listeners can also search for The Story of a Brand. Click here to listen on Apple Podcast or Spotify.

*

This episode was brought to you by MuteSix.

MuteSix is the leading agency in performance marketing.

They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel.

They're currently offering listeners a FREE omnichannel marketing audit.

Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance.

The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO.

For your free digital marketing consultation, visit: mutesix.com/storyofabrand

*

This episode was brought to you by Attentive.

How do the most innovative companies reach mobile consumers?

Meet Attentive, the text messaging solution trusted by innovative retail & e-commerce brands like CB2, Coach, and thousands of Shopify brands.

On average, Attentive customers see 25x ROI and 18.5% of online revenue driven by SMS. Ready for SMS to become one of your top three revenue channels?

Learn how to get started with your free trial by requesting a demo at attentivemobile.com

*

This episode is also brought to you by Gorgias.

Did you know that loyal customers are 9x more likely to convert compared to a first-time shopper?

That's why exceptional customer service is so important for your retention & growth. I recommend using Gorgias.

Gorgias combines all your communication channels, including email, SMS, social media, live chat, and phone, into one platform and gives you an organized view of all tickets.

This saves your support team hours per day and makes managing customer orders a breeze.

Go to gorgias.com to book a demo and mention the Story of a Brand podcast for two months free.

**This episode is brought to you by MuteSix, Attentive, and Gorgias**

To foster a sustainable and ethical fashion marketplace - that's the mission of Consciously. Maisa Mumtaz-Cassidy, Founder and CEO of Consciously, says it’s her mission to raise awareness of the apparel industry’s long history of exploitation and be a voice for those otherwise unheard.

Maisa's experience in manufacturing in Bangladesh - the second-largest home to apparel manufacturing after China - sparked her interest in sustainability. She saw that nobody was looking out for garment workers, the vast majority of which are female. So, she took the responsibility and created Consciously.

She advises brands to make sure people within the supply chain are paid a living wage. Companies can ask for documentation, talk to workers, use sustainable material, and check factories and conditions. According to her, more demand for sustainable fashion will make it more affordable as well.

In the first half, Maisa talks about:

* Gratefulness for her support system, including her immediate family. * Overview of the brand. * What sparked her idea for Consciously. * Advice for other brands looking for a sustainable marketplace. * What drives the demand for ethical but affordable fashion.

Join Ramon Vela and Maisa Mumtaz-Cassidy as they break down the inside story on The Story of a Brand.

For more on Consciously, visit: https://wearconsciously.co/

Subscribe and Listen to the podcast on all major apps. Listeners can also search for The Story of a Brand. Click here to listen on Apple Podcast or Spotify.

*

This episode was brought to you by MuteSix.

MuteSix is the leading agency in performance marketing.

They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel.

They're currently offering listeners a FREE omnichannel marketing audit.

Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance.

The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO.

For your free digital marketing consultation, visit: mutesix.com/storyofabrand

*

This episode was brought to you by Attentive.

How do the most innovative companies reach mobile consumers?

Meet Attentive, the text messaging solution trusted by innovative retail & e-commerce brands like CB2, Coach, and thousands of Shopify brands.

On average, Attentive customers see 25x ROI and 18.5% of online revenue driven by SMS. Ready for SMS to become one of your top three revenue channels?

Learn how to get started with your free trial by requesting a demo at attentivemobile.com

*

This episode is also brought to you by Gorgias.

Did you know that loyal customers are 9x more likely to convert compared to a first-time shopper?

That's why exceptional customer service is so important for your retention & growth. I recommend using Gorgias.

Gorgias combines all your communication channels, including email, SMS, social media, live chat, and phone, into one platform and gives you an organized view of all tickets.

This saves your support team hours per day and makes managing customer orders a breeze.

Go to gorgias.com to book a demo and mention the Story of a Brand podcast for two months free.

**This episode is brought to you by MuteSix, Repeat, and CartText**

In the second half of this feature, we have Jeniffer Ross and Cristina Ros Blankfein, Co-Founders of Swoon, discussing what they have learned so far in launching their beverage brand. According to them, having the discipline to set a plan and stay focused is essential.

The brand is planning to launch new flavors next spring. Swoon loves to hear from the customers as they care about creating something that people want.

In part 1, they discuss:

* Working on their first business * Entrepreneurial lessons * Fostering personal & business relationships * Their Product lines * Their brand's commercial side * How they use plant-based, monk fruit * What's next

Join Ramon Vela and Jeniffer Ross, and Cristina Ros Blankfein as they break down the inside story on The Story of a Brand.

For more on Swoon, visit: https://www.tasteswoon.com/

*

OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX.

MuteSix is the leading agency in performance marketing.

They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel.

They're currently offering listeners a FREE omnichannel marketing audit.

Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance.

The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO.

For your free digital marketing consultation, visit: mutesix.com/storyofabrand

*

This episode is also brought to you by CartText.

Are you interested in improving your Abandoned Cart Recovery rates?

Cart Text is Powered by real people, not bots, not AI, real people. Cart Text will contact & engage with your customers in real-time to make the sales you missed.

One by one, CartText will convert your abandoned carts, churned subscriptions, and billing-related issues using live agents + SMS. Real people, getting the job done.

To learn more, visit https://carttext.com/

*

This episode was brought to you by Repeat.

Repeat is the easiest way for your customers to reorder products they love.

Repeat will automate a frictionless reordering experience for the most significant part of a CPG brand’s customer base: The non-subscriber.

Repeat uses machine learning to analyze one-time shopper behavior, automates reorder notifications, and delivers personalized replenishment carts that aid in up-sell and cross-sell efforts.

The result? Higher LTV, better margins, and more insights on your best customers.

To learn more, visit https://signup.getrepeat.io/

**This episode is brought to you by MuteSix, Repeat, and CartText**

Modernizing the classic drink. That's what Swoon does. In the first half of this feature, we have Jeniffer Ross and Cristina Ros Blankfein, Co-Founders of Swoon, a zero sugar beverage brand.

Jennifer and Cristina went to business school together. Jennifer spent most of her life looking for low sugar options as she was diagnosed with Type 1 Diabetes at six. Since choices were hard to find, they both saw a void in the market that they could fill by creating Swoon, a brand that makes tasty yet healthy beverages.

During the pandemic, the brand faced challenges, but they kept going by getting creative with their marketing strategies, focusing their efforts online, and going direct to the consumer.

In part 1, they discuss:

* What they are grateful for * Overview of the brand * What pushed them to start Swoon * What they did in pandemic * Working on getting Swoon in new markets * Things they wish they knew before launching their brand

Join Ramon Vela and Jeniffer Ross, and Cristina Ros Blankfein as they break down the inside story on The Story of a Brand.

For more on Swoon, visit: https://www.tasteswoon.com/

*

OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX.

MuteSix is the leading agency in performance marketing.

They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel.

They're currently offering listeners a FREE omnichannel marketing audit.

Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance.

The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO.

For your free digital marketing consultation, visit: mutesix.com/storyofabrand

*

This episode is also brought to you by CartText.

Are you interested in improving your Abandoned Cart Recovery rates?

Cart Text is Powered by real people, not bots, not AI, real people. Cart Text will contact & engage with your customers in real-time to make the sales you missed.

One by one, CartText will convert your abandoned carts, churned subscriptions, and billing-related issues using live agents + SMS. Real people, getting the job done.

To learn more, visit https://carttext.com/

*

This episode was brought to you by Repeat.

Repeat is the easiest way for your customers to reorder products they love.

Repeat will automate a frictionless reordering experience for the most significant part of a CPG brand’s customer base: The non-subscriber.

Repeat uses machine learning to analyze one-time shopper behavior, automates reorder notifications, and delivers personalized replenishment carts that aid in up-sell and cross-sell efforts.

The result? Higher LTV, better margins, and more insights on your best customers.

To learn more, visit https://signup.getrepeat.io/

**This episode is brought to you by MuteSix, Attentive, and Gorgias**

“Conversational is a huge component,” tells Brooke Burdge, SVP of marketing and one of the founding team members at Attentive. According to her, brands can engage with their high-value mobile subscribers with relevant and personalized messages and content.

In part 2 of this feature, Brooke emphasizes that they not only innovate around the technology of SMS messaging but also the marketing. Brooke states that it can be intimidating and scary to start with SMS; however, Attentive will help you guide you through the process.

Brooke talks about:

* Innovation in tech and marketing * Sending the right content * Attentive recent acquisitions * Who is their ideal customer * How Attentive works with brands * Attentive and the pandemic lockdown * Tips for new brands * Adding another channel besides email

Join Ramon Vela and Brooke Burdge as they break down the inside story on The Story of a Brand.

For more on Attentive, visit: https://www.attentivemobile.com/

Subscribe and Listen to the podcast on all major apps. Listeners can also search for The Story of a Brand. Click here to listen on Apple Podcast or Spotify.

*

This episode was brought to you by MuteSix.

MuteSix is the leading agency in performance marketing.

They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel.

They're currently offering listeners a FREE omnichannel marketing audit.

Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance.

The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO.

For your free digital marketing consultation, visit: mutesix.com/storyofabrand

*

This episode was brought to you by Attentive.

How do the most innovative companies reach mobile consumers?

Meet Attentive, the text messaging solution trusted by innovative retail & e-commerce brands like CB2, Coach, and thousands of Shopify brands.

On average, Attentive customers see 25x ROI and 18.5% of online revenue driven by SMS. Ready for SMS to become one of your top three revenue channels?

Learn how to get started with your free trial by requesting a demo at attentivemobile.com

*

This episode is also brought to you by Gorgias.

Did you know that loyal customers are 9x more likely to convert compared to a first-time shopper?

That's why exceptional customer service is so important for your retention & growth. I recommend using Gorgias.

Gorgias combines all your communication channels, including email, SMS, social media, live chat, and phone, into one platform and gives you an organized view of all tickets.

This saves your support team hours per day and makes managing customer orders a breeze.

Go to gorgias.com to book a demo and mention the Story of a Brand podcast for two months free.

**This episode is brought to you by MuteSix, Attentive, and Gorgias**

“We are a personalized text messaging platform,” says Brooke. In part 1 of this feature, we interview Brooke Burdge, SVP of Marketing and a member of the founding team at Attentive, a brand that focuses on helping retail and e-commerce brands connect with their audiences directly through SMS messaging.

Brooke has always been drawn to marketing and brands. After college, she started her career at Deloitte. She got exposure to tons of brands which led her to make a move into startups.

Since the early days, the brand 'Franklin' later known as 'Attentive' was focused on text messaging and marketing.

In this episode, Brooke discusses:

* What she’s grateful for * Overview of the brand * Her life before Attentive * Early days of Attentive * How they achieved fast growth * Advice for others * When SaaS startups skip marketing

Join Ramon Vela and Brooke Burdge as they break down the inside story on The Story of a Brand.

For more on Attentive, visit: https://www.attentivemobile.com/

Subscribe and Listen to the podcast on all major apps. Listeners can also search for The Story of a Brand. Click here to listen on Apple Podcast or Spotify.

*

This episode was brought to you by MuteSix.

MuteSix is the leading agency in performance marketing.

They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel.

They're currently offering listeners a FREE omnichannel marketing audit.

Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance.

The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO.

For your free digital marketing consultation, visit: mutesix.com/storyofabrand

*

This episode was brought to you by Attentive.

How do the most innovative companies reach mobile consumers?

Meet Attentive, the text messaging solution trusted by innovative retail & e-commerce brands like CB2, Coach, and thousands of Shopify brands.

On average, Attentive customers see 25x ROI and 18.5% of online revenue driven by SMS. Ready for SMS to become one of your top three revenue channels?

Learn how to get started with your free trial by requesting a demo at attentivemobile.com

*

This episode is also brought to you by Gorgias.

Did you know that loyal customers are 9x more likely to convert compared to a first-time shopper?

That's why exceptional customer service is so important for your retention & growth. I recommend using Gorgias.

Gorgias combines all your communication channels, including email, SMS, social media, live chat, and phone, into one platform and gives you an organized view of all tickets.

This saves your support team hours per day and makes managing customer orders a breeze.

Go to gorgias.com to book a demo and mention the Story of a Brand podcast for two months free.

**This episode is brought to you by MuteSix, StoreYa, and Justuno**

In the second half of this Feature, we have Shoshauna and Will Routley, Founders of The Functional Beverage Group, continue to discuss how consumers today want convenience and functional products.

Their passion for farming, organic and natural ingredients, and other reasons motivate them to go the extra mile. They also advise other entrepreneurial couples to find their best areas then split tasks accordingly. It's essential to support one another too.

According to them, a brand should focus on branding and marketing along with production. They mention that it's hard to bring products to market in the beverage industry.

In part 2, they discuss:

* The trend of functional products among new consumers * Reasons behind going the extra mile * Advice for couples and entrepreneurs * Their formulation service * Helping other beverage brands grow * New launches

Join Ramon Vela and Shoshauna, and Will Routley as they break down the inside story on The Story of a Brand.

For more on The Functional Beverage Group, visit: https://funbevgroup.com/

*

OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX.

MuteSix is the leading agency in performance marketing.

They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel.

They're currently offering listeners a FREE omnichannel marketing audit.

Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance.

The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO.

For your free digital marketing consultation, visit: mutesix.com/storyofabrand

*

This episode is also brought to you by StoreYa.

If managing your ads drives you crazy, and you’re all about automating your ecom business, then you have to give StoreYa a try! StoreYa will Launch, Optimize & Scale your ads on Google, Facebook & Instagram...WITHOUT YOU having to do ANYTHING

Their powerful AI will optimize your campaigns 24/7, delivering the best ads to the right customers...

They are a Google & Facebook Partner that supports over 400,000 merchants!

To get started and enjoy a 33% discount for the first month, simply visit www.StoreYa.com/Story

*

This episode is also brought to you by Justuno.

Worried about hitting your revenue goals this month?

Make the most of your website traffic with Justuno - the #1 CRO tool for thriving e-commerce sites.

Grow your email and SMS lists, show smart product recommendations to increase your average order value, improve return on ad spend, and so much more.

Justuno helps you convert more website visitors into sales.

Visit justuno.com/ramon for a free 14-day trial, one-click install on Shopify, and 15% off with the code RAMON.

**This episode is brought to you by MuteSix, StoreYa, and Justuno**

“Sticking to our values, creating natural products, and helping other companies.” In part 1 of this Feature, we have Shoshauna and Will Routley, Founders of The Functional Beverage Group, an umbrella company for their in-house beverages and services to other beverage brands.

The brand started with Healthy Hooch Kombucha and then diversified and created additional natural products. Shoshauna and Will always dreamed of expanding their business to the point where they can support others and positively impact the world, including things like transparency, integrity, and building healthy relationships with people.

In this episode, we discuss:

* Gratefulness * Overview of the brand * Competitive personalities and running a business * Living your values * Points of alignment of the brand * Using ingredients from their farm * Clean minimal branding * Thrive remedies

Join Ramon Vela and Shoshauna, and Will Routley as they break down the inside story on The Story of a Brand.

For more on The Functional Beverage Group, visit: https://funbevgroup.com/

*

OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX.

MuteSix is the leading agency in performance marketing.

They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel.

They're currently offering listeners a FREE omnichannel marketing audit.

Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance.

The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO.

For your free digital marketing consultation, visit: mutesix.com/storyofabrand

*

This episode is also brought to you by StoreYa.

If managing your ads drives you crazy, and you’re all about automating your ecom business, then you have to give StoreYa a try! StoreYa will Launch, Optimize & Scale your ads on Google, Facebook & Instagram...WITHOUT YOU having to do ANYTHING

Their powerful AI will optimize your campaigns 24/7, delivering the best ads to the right customers...

They are a Google & Facebook Partner that supports over 400,000 merchants!

To get started and enjoy a 33% discount for the first month, simply visit www.StoreYa.com/Story

*

This episode is also brought to you by Justuno.

Worried about hitting your revenue goals this month?

Make the most of your website traffic with Justuno - the #1 CRO tool for thriving e-commerce sites.

Grow your email and SMS lists, show smart product recommendations to increase your average order value, improve return on ad spend, and so much more.

Justuno helps you convert more website visitors into sales.

Visit justuno.com/ramon for a free 14-day trial, one-click install on Shopify, and 15% off with the code RAMON.

**This episode is brought to you by MuteSix, Repeat, and CartText**

Every order is made from green to brown; that’s why customers get the best at Trade Coffee. In the second half of this feature, Mike Lackman, CEO of Trade Coffee, mentions that striving to understand the customer’s needs, speaking authentically, and creating a sustainable experience have been challenging for them but worth it to earn the customer’s trust.

According to Mike, the brand tries to make a difference by delivering hyper-fresh coffee to each buyer. To make this happen, consumers are asked basic questions in a quiz format that makes recommendations based on their answers.

In part 2, Mike discusses:

* The challenges * How their website works * Digital trust-building * Free shipping for subscribers * Point of alignment for consumers * An absolutely exceptional experience for customers * Their cold brew program

Join Ramon Vela and Mike Lackman as they break down the inside story on The Story of a Brand.

For more on Trade Coffee, visit: https://www.drinktrade.com/

*

OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX.

MuteSix is the leading agency in performance marketing.

They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel.

They're currently offering listeners a FREE omnichannel marketing audit.

Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance.

The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO.

For your free digital marketing consultation, visit: mutesix.com/storyofabrand

*

This episode is also brought to you by CartText.

Are you interested in improving your Abandoned Cart Recovery rates?

Cart Text is Powered by real people, not bots, not AI, real people. Cart Text will contact & engage with your customers in real-time to make the sales you missed.

One by one, CartText will convert your abandoned carts, churned subscriptions, and billing-related issues using live agents + SMS. Real people, getting the job done.

To learn more, visit https://carttext.com/

*

This episode was brought to you by Repeat.

Repeat is the easiest way for your customers to reorder products they love.

Repeat will automate a frictionless reordering experience for the most significant part of a CPG brand’s customer base: The non-subscriber.

Repeat uses machine learning to analyze one-time shopper behavior, automates reorder notifications, and delivers personalized replenishment carts that aid in up-sell and cross-sell efforts.

The result? Higher LTV, better margins, and more insights on your best customers.

To learn more, visit https://signup.getrepeat.io/