The Story of a Brand Show

**This episode is brought to you by MuteSix, Repeat, and CartText**

Today we have Steve Lee, Co-Founder, and CEO of Aura Health, a self-care brand.

Steve built this brand with his brother Daniel because he witnessed their mother's struggle with mental health. The idea behind Aura Health was to combine the power of mindfulness, machine learning, and AI to create effective self-care that works.

In the current environment, thousands of therapists and coaches restrict themselves to offline, one-on-one sessions only. So, Steve decided to encourage therapists and coaches to become content creators. At Aura Health, these creators can upload their content, and the platform will recommend it to different people, who can then connect directly.

He talks about:

* Gratefulness * Overview of the brand * Uptick in pandemic * What pushed them * How was the early version of the thesis * Coaching standpoint * Involvement in mental health beforehand * How to use the platform * Visualizing application

Join Ramon Vela and Steve Lee as they break down the inside story on The Story of a Brand.

For more on Aura Health, visit: https://www.aurahealth.io/

Subscribe and Listen to the podcast on all major apps. Simply search for “The Story of a Brand.” Click here to listen on Apple Podcast or Spotify.

*

OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX.

MuteSix is the leading agency in performance marketing.

They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel.

They're currently offering listeners a FREE omnichannel marketing audit.

Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance.

The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO.

For your free digital marketing consultation, visit: mutesix.com/storyofabrand

*

This episode is also brought to you by CartText.

Are you interested in improving your Abandoned Cart Recovery rates?

Cart Text is Powered by real people, not bots, not AI, real people. Cart Text will contact & engage with your customers in real-time to make the sales you missed.

One by one, CartText will convert your abandoned carts, churned subscriptions, and billing-related issues using live agents + SMS. Real people, getting the job done.

To learn more, visit https://carttext.com/

*

This episode was brought to you by Repeat.

Repeat is the easiest way for your customers to reorder products they love.

Repeat will automate a frictionless reordering experience for the most significant part of a CPG brand’s customer base: The non-subscriber.

Repeat uses machine learning to analyze one-time shopper behavior, automates reorder notifications, and delivers personalized replenishment carts that aid in up-sell and cross-sell efforts.

The result? Higher LTV, better margins, and more insights on your best customers.

To learn more, visit https://signup.getrepeat.io/

**This episode is brought to you by MuteSix, Gorgias, and Attentive**

In the second part of this feature, “clever customer experience and optimized eCommerce flow are essential,” says Dane Baker, Co-Founder of EcoCart. According to him, communicating with customers and doing initiatives in conjunction with EcoCart can give better results.

He mentions that bringing solutions to brands was challenging, but brands were convinced because EcoCart boosted conversion rates. EcoCart works with brands of all shapes and sizes. On average, 1 percent to 2 percent of the order value is the cost to make an “order” carbon neutral.

Dane emphasizes that real-time impact counters can create goodwill in the customer's eyes. Through such counters, consumers can align with a brand. It brings about a connection between brand and consumer.

In part 2 of this episode of The Story of a Brand, Dane talks about:

* Challenges EcoCart overcame * The impact of a real-time counter * EcoCart’s ideal customer * How to get started with EcoCart * Metrics they see * Strategies for getting success

Join Ramon Vela and Dane Baker as they break down the inside story on The Story of a Brand.

For more on EcoCart, visit: https://ecocart.io/

Subscribe and Listen to the podcast on all major apps. Listeners can also search for The Story of a Brand. Click here to listen on Apple Podcast or Spotify.

*

This episode was brought to you by MuteSix.

MuteSix is the leading agency in performance marketing.

They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel.

They're currently offering listeners a FREE omnichannel marketing audit.

Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance.

The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO.

For your free digital marketing consultation, visit: mutesix.com/storyofabrand

*

This episode was brought to you by Attentive.

How do the most innovative companies reach mobile consumers?

Meet Attentive, the text messaging solution trusted by innovative retail & e-commerce brands like CB2, Coach, and thousands of Shopify brands.

On average, Attentive customers see 25x ROI and 18.5% of online revenue driven by SMS. Ready for SMS to become one of your top three revenue channels?

Learn how to get started with your free trial by requesting a demo at attentivemobile.com

*

This episode is also brought to you by Gorgias.

Did you know that loyal customers are 9x more likely to convert compared to a first-time shopper?

That's why exceptional customer service is so important for your retention & growth. I recommend using Gorgias.

Gorgias combines all your communication channels, including email, SMS, social media, live chat, and phone, into one platform and gives you an organized view of all tickets.

This saves your support team hours per day and makes managing customer orders a breeze.

Go to gorgias.com to book a demo and mention the Story of a Brand podcast for two months free.

**This episode is brought to you by MuteSix, Gorgias, and Attentive**

To make the fight against climate change easy, affordable, and accessible by offsetting the carbon footprint of e-commerce - that's the mission of EcoCart. Today’s episode of The Story of a Brand features Dane Baker, Co-Founder of EcoCart, a brand that helps with sustainable shopping and carbon neutral orders.

Dane always viewed entrepreneurship as an amazing vehicle for change. To him, the environment and climate crisis go hand in hand. He started EcoCart with his Co-Founder when they found it complicated and expensive to deliver a sustainable shopping experience to customers.

The brand has developed a technology to calculate and then offset the carbon footprint of e-commerce orders. EcoCart also shows brands the most effective ways to communicate sustainable shopping to their customers. Today EcoCart works with more than 1,500 brands.

He talks about:

* Gratefulness * Overview of the brand * Win-win situation * Helping consumers as well as brands * What pushed him * Working with other industries * Plans for point of sale

Join Ramon Vela and Dane Baker as they break down the inside story on The Story of a Brand.

For more on EcoCart, visit: https://ecocart.io/

Subscribe and Listen to the podcast on all major apps. Listeners can also search for The Story of a Brand. Click here to listen on Apple Podcast or Spotify.

*

This episode was brought to you by MuteSix.

MuteSix is the leading agency in performance marketing.

They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel.

They're currently offering listeners a FREE omnichannel marketing audit.

Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance.

The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO.

For your free digital marketing consultation, visit: mutesix.com/storyofabrand

*

This episode was brought to you by Attentive.

How do the most innovative companies reach mobile consumers?

Meet Attentive, the text messaging solution trusted by innovative retail & e-commerce brands like CB2, Coach, and thousands of Shopify brands.

On average, Attentive customers see 25x ROI and 18.5% of online revenue driven by SMS. Ready for SMS to become one of your top three revenue channels?

Learn how to get started with your free trial by requesting a demo at attentivemobile.com

*

This episode is also brought to you by Gorgias.

Did you know that loyal customers are 9x more likely to convert compared to a first-time shopper?

That's why exceptional customer service is so important for your retention & growth. I recommend using Gorgias.

Gorgias combines all your communication channels, including email, SMS, social media, live chat, and phone, into one platform and gives you an organized view of all tickets.

This saves your support team hours per day and makes managing customer orders a breeze.

Go to gorgias.com to book a demo and mention the Story of a Brand podcast for two months free.

**This episode is brought to you by MuteSix, ShoppingGives, DRVE, and CartLoop**

Food is survival, meaning when food is taken care of, one can think about other things. In the second half, Sean Folkson, the CEO of Nightfood, advises people getting into new categories to refrain from putting “going public” into their strategy. It’s just not remotely as easy as one thinks.

In its journey, Nightfood built a team in which some people were pragmatic at first but later changed. Nightfood has a rebate program called “Try it Free” for customers too. The brand has also been endorsed as the official ice cream by American Pregnancy Association in 2020 because ice cream - particularly Nightfood’s brand - was a natural craving.

Next, they are going to be in hotels and supermarkets. They are looking forward to conquering other snack formats as well.

In part 2, Sean talks about:

* Advice for those creating new categories. * Their formulation - what is subtracted and added from their products. * The historical function of food. * The unique flavors - and quirky product names - at Nightfood. * How to find their products. * The upcoming launches at hotel chains.

Join Ramon Vela and Sean Folkson as they break down the inside story on The Story of a Brand.

For more on Nightfood, visit: https://nightfood.com/

Subscribe and Listen to the podcast on all major apps. Just search for The Story of a Brand. Click here to listen on Apple Podcast or Spotify.

*

OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX.

MuteSix is the leading agency in performance marketing.

They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel.

They're currently offering listeners a FREE omnichannel marketing audit.

Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance.

The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO.

For your free digital marketing consultation, visit: mutesix.com/storyofabrand

*

This episode is also brought to you by ShoppingGives.

Looking for an easy way to engage conscious consumers through social impact? ShoppingGives has you covered.

Working with brands like Steve Madden and Kenneth Cole, ShoppingGives is helping brands of all sizes give back while boosting customer loyalty and lifetime value.

Get access to native integrations, exclusive donation data, and a fully managed donation process so you can do good while doing well.

To get started on your social impact journey, visit shoppinggives.com/sb.

*

This episode is brought to you by DRVE.

DRVE invests and manages paid marketing for e-commerce brands around the world.

What makes DRVE different is its unique offer of capital, expertise, and data-driven systems to scale online sales.

Amplify your sales with up to fifty thousand dollars per day in ad spend and a team of experts to optimize each paid marketing campaign.

Visit drve.com/pod

*

This episode is brought to you by Cartloop.

If you are looking to grow your Shopify brand beyond automated blasts, you're going to love Cartloop.

Cartloop is the conversational SMS platform built for Shopify and loved by millions of shoppers.

They help hundreds of brands like ShineOn, Schoolyard Snacks and GoodieCo recover more abandoned carts, convert website visitors into shoppers, and build customer loyalty, so they come back again and again.

Create a radically better SMS marketing experience, drive more revenue, and start building your SMS community in minutes.

Only for my listeners, get started with Cartloop today and get your first 2 months for free at Cartloop.io/story. That's right. 2 entire months to try conversational SMS marketing for free.

Head to cartloop.io/story today

**This episode is brought to you by MuteSix, ShoppingGives, DRVE, and CartLoop**

Snacks that are better, healthier, and more sleep-friendly have to be something consumers want, and providing those snacks is the mission of Sean Folkson, the CEO of Nightfood, a night snack company.

It took Sean 20 years after college to start Nighttime. He used to be in Internet marketing and was an outsider in the food industry. Sean got the idea for the brand while searching for snack foods suitable for the night on Yahoo. But to get the ball rolling for the business, he needed the spotlight on healthy snacks to also cast a light on how nutrition affects sleep.

Sean says that people like to eat different things at night. So, Nightfood wants to give them a better and healthier version. He mentions that nowadays, there's more awareness about nighttime snacking, and brands like Pepsi and Unilever are giving validation to the premise of Nightfood.

In the first half, Sean talks about:

* Gratefulness. * How the low-carb trend eventually expanded to include other healthy nutrition strategies. *https://nightfood.com/ His eating habits in college and his 20s provided a spark. * How his idea eventually evolved into a publicly-traded company.

Join Ramon Vela and Sean Folkson as they break down the inside story on The Story of a Brand.

For more on Nightfood, visit: https://nightfood.com/

Subscribe and Listen to the podcast on all major apps. Just search for The Story of a Brand. Click here to listen on Apple Podcast or Spotify.

*

OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX.

MuteSix is the leading agency in performance marketing.

They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel.

They're currently offering listeners a FREE omnichannel marketing audit.

Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance.

The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO.

For your free digital marketing consultation, visit: mutesix.com/storyofabrand

*

This episode is also brought to you by ShoppingGives.

Looking for an easy way to engage conscious consumers through social impact? ShoppingGives has you covered.

Working with brands like Steve Madden and Kenneth Cole, ShoppingGives is helping brands of all sizes give back while boosting customer loyalty and lifetime value.

Get access to native integrations, exclusive donation data, and a fully managed donation process so you can do good while doing well.

To get started on your social impact journey, visit shoppinggives.com/sb.

*

This episode is brought to you by DRVE.

DRVE invests and manages paid marketing for ecommerce brands around the world.

What makes DRVE different is its unique offer of capital, expertise, and data-driven systems to scale online sales.

Amplify your sales with up to fifty thousand dollars per day in ad spend and a team of experts to optimize each paid marketing campaign.

Visit drve.com/pod

*

This episode is brought to you by Cartloop.

If you are looking to grow your Shopify brand beyond automated blasts, you're going to love Cartloop.

Cartloop is the conversational SMS platform built for Shopify and loved by millions of shoppers.

They help hundreds of brands like ShineOn, Schoolyard Snacks and GoodieCo recover more abandoned carts, convert website visitors into shoppers and build customer loyalty, so they come back again and again.

Create a radically better SMS marketing experience, drive more revenue, and start building your SMS community in minutes.

Only for my listeners, get started with Cartloop today and get your first 2 months for free at Cartloop.io/story. That's right. 2 entire months to try conversational SMS marketing for free.

Head to cartloop.io/story today

**This episode is brought to you by MuteSix, FenixCommerce, and EcoCart**

To be consistently great tasting - that's the number one goal of Uncle Matt's every single time. In the second part, Matt McLean, founder of Uncle Matt's Organic, tells that they learned the old-fashioned way through hard work.

The brand became the largest fresh fruit shipper of citrus by convincing growers to transition to organic. But 2014 to 2016 were tough years for them because of citrus greening disease. The business collapsed, leading him to sell the company.

Today, the brand is trying to find methods to cure the greening issue while maintaining its organic mission. Matt says that Uncle Matt's Organic is not just about orange juice.

In part 2, Matt talks about:

* Becoming a huge fresh fruit shipper in addition to juice provider. * What the citrus greening disease is and how it affected his company. * The decision to sell the company. * The myriad of products at Uncle Matt's Organic. * What the secret is to success.

Join Ramon Vela and Matt McLean as they break down the inside story on The Story of a Brand.

For more on Uncle Matt's Organic, visit: https://www.unclematts.com/

Subscribe and Listen to the podcast on all major apps. Just search for The Story of a Brand. Click here to listen on Apple Podcast or Spotify.

*

OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX.

MuteSix is the leading agency in performance marketing.

They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel.

They're currently offering listeners a FREE omnichannel marketing audit.

Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance.

The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO.

For your free digital marketing consultation, visit: mutesix.com/storyofabrand

*

This episode is also brought to you by FenixCommerce.

Folks, we all know delivery and shipping are a major pain.

Fortunately, with FenixCommerce, you can now deliver a better customer experience AND improve conversions up to 14% by providing personalized actual delivery dates and options directly on your Webstore.

And post-purchase, stay on top of things with Fenix proactive delivery alerts.

Retailers, brands, and online merchants big and small trust FenixCommerce to optimize the entire order, shipping, and delivery experience, so why not you.

For more details, check out fenixcommerce.com.

*

This episode is also brought to you by EcoCart.

EcoCart is an e-commerce plugin that encourages checkout by allowing your customers to shop carbon neutral with you.

And we all know that Sustainability is now a driving factor in consumers’ purchasing decisions.

That’s why the 1,500+ brands that use EcoCart like APL, BarkBox, Ancient Nutrition, and OLIPOP are seeing a massive boost to customer loyalty and engagement as well as up to 20% increase in cart conversion rates.

Get started today. Go to ecocart.io

**This episode is brought to you by MuteSix, FenixCommerce, and EcoCart**

Few people understood the benefits of organic food, but that didn’t deter Matt McLean from pursuing his dream of creating a top-selling organic orange juice brand. Matt is the founder and Chief Uncle at Uncle Matt's Organic, America's No. 1, selling organic orange juice.

Matt grew up in the citrus industry in Florida, where the business was passed on from generation to generation. Determined to make his mark outside of citrus, he went to college to study business, and after graduating, he started an import-export business. But when he saw an opportunity for organic juice in the United States, he couldn’t resist. So, Uncle Matt's Organic was founded in June 1999.

For Matt, finding organic citrus juice in Florida to supply in bulk and manufacturing were the biggest challenges in the beginning. The brand has seen many ups and downs, from starting in the backyard to raising capital and getting sold. But the company was finally repurchased from bankruptcy.

In part 1, Matt talks about:

* Gratefulness for a business mentor who had the patience to guide him through the business’s early days. * Overview of the brand. * Early days of Uncle Matt's. * Challenges in the beginning. * When things went sour with citrus.

Join Ramon Vela and Matt McLean as they break down the inside story on The Story of a Brand.

For more on Uncle Matt's Organic, visit: https://www.unclematts.com/

Subscribe and Listen to the podcast on all major apps. Just search for The Story of a Brand. Click here to listen on Apple Podcast or Spotify.

*

OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX.

MuteSix is the leading agency in performance marketing.

They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel.

They're currently offering listeners a FREE omnichannel marketing audit.

Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance.

The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO.

For your free digital marketing consultation, visit: mutesix.com/storyofabrand

*

This episode is also brought to you by FenixCommerce.

Folks, we all know delivery and shipping are a major pain.

Fortunately, with FenixCommerce, you can now deliver a better customer experience AND improve conversions up to 14% by providing personalized actual delivery dates and options directly on your Webstore.

And post-purchase, stay on top of things with Fenix proactive delivery alerts.

Retailers, brands, and online merchants big and small trust FenixCommerce to optimize the entire order, shipping, and delivery experience, so why not you.

For more details, check out https://fenixcommerce.com/.

*

This episode is also brought to you by EcoCart.

EcoCart is an e-commerce plugin that encourages checkout by allowing your customers to shop carbon neutral with you.

And we all know that Sustainability is now a driving factor in consumers’ purchasing decisions.

That’s why the 1,500+ brands that use EcoCart like APL, BarkBox, Ancient Nutrition, and OLIPOP are seeing a massive boost to customer loyalty and engagement as well as up to 20% increase in cart conversion rates.

Get started today. Go to https://ecocart.io/

**This episode is brought to you by MuteSix, StoreYa, and Justuno**

The world's a better place when women succeed - that's the motto of M.M.LaFleur, says Sarah Miyazawa LaFleur, Founder and CEO of M.M.LaFleur. In the second half, she describes how circumstances pushed her to start the brand.

The brand creates beautiful designs focused on practical elements through constant conversations with customers and their evolving needs - especially during the pandemic when many women had to find new jobs. M.M.LaFleur makes it a mission to make interview outfits that are practical but professional.

Their 2013 clothing is different from 2017 and still different from 2021 because fashion is constantly changing. When once dresses were the preferred style, today it’s pants and suits.

In part 2, Sarah talks about:

* Taking the “chore” out of fashion shopping. * The company’s approach to creating clothes. * Functionality away from the workplace. * The way the company has harnessed customer interaction as a top strategy.

Join Ramon Vela and Sarah Miyazawa LaFleur as they break down the inside story on The Story of a Brand.

For more on M.M. LaFleur, visit: https://mmlafleur.com/

Subscribe and Listen to the podcast on all major apps. Simply search for “The Story of a Brand.” Click here to listen on Apple Podcast or Spotify.

*

OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX.

MuteSix is the leading agency in performance marketing.

They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel.

They're currently offering listeners a FREE omnichannel marketing audit.

Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance.

The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO.

For your free digital marketing consultation, visit: mutesix.com/storyofabrand

*

This episode is also brought to you by StoreYa.

If managing your ads drives you crazy, and you’re all about automating your ecom business, then you have to give StoreYa a try! StoreYa will Launch, Optimize & Scale your ads on Google, Facebook & Instagram...WITHOUT YOU having to do ANYTHING

Their powerful AI will optimize your campaigns 24/7, delivering the best ads to the right customers...

They are a Google & Facebook Partner that supports over 400,000 merchants!

To get started and enjoy a 33% discount for the first month, simply visit www.StoreYa.com/Story

*

This episode is also brought to you by Justuno.

Worried about hitting your revenue goals this month?

Make the most of your website traffic with Justuno - the #1 CRO tool for thriving e-commerce sites.

Grow your email and SMS lists, show smart product recommendations to increase your average order value, improve return on ad spend, and so much more.

Justuno helps you convert more website visitors into sales.

Visit justuno.com/ramon for a free 14-day trial, one-click install on Shopify, and 15% off with the code RAMON.

**This episode is brought to you by MuteSix, StoreYa, and Justuno**

If we have fun, the business will do well, says Sarah Miyazawa LaFleur, Founder, and CEO of M.M.LaFleur, a clothing and personal styling brand for professional women.

Sarah had zero background in fashion and was not even interested in Fashion before starting M.M.LaFleur. Instead, she had a background working for a non-profit in South Africa and a private equity firm in New York. But couldn’t find a passion for her work. That changed when she began visiting the Garment District of New York and learning about the fabric industry.

In her journey, she understood that being a person that motivates a team is an important job. Along with this, she realized the significance of bringing out good energy every day and self-care. Thinking of things that you are grateful for is crucial to stop the negative loop.

In the first part, Sarah talks about:

* Gratefulness. * The role her Japanese mother played in her approach to business. * How she manages the feeling of being grounded, stress, and anxiety. * What pushed her to what she's doing now.

Join Ramon Vela and Sarah Miyazawa LaFleur as they break down the inside story on The Story of a Brand.

For more on M.M. LaFleur, visit: https://mmlafleur.com/

Subscribe and Listen to the podcast on all major apps. Simply search for “The Story of a Brand.” Click here to listen on Apple Podcast or Spotify.

*

OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX.

MuteSix is the leading agency in performance marketing.

They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel.

They're currently offering listeners a FREE omnichannel marketing audit.

Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance.

The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO.

For your free digital marketing consultation, visit: mutesix.com/storyofabrand

*

This episode is also brought to you by StoreYa.

If managing your ads drives you crazy, and you’re all about automating your ecom business, then you have to give StoreYa a try! StoreYa will Launch, Optimize & Scale your ads on Google, Facebook & Instagram...WITHOUT YOU having to do ANYTHING

Their powerful AI will optimize your campaigns 24/7, delivering the best ads to the right customers...

They are a Google & Facebook Partner that supports over 400,000 merchants!

To get started and enjoy a 33% discount for the first month, simply visit www.StoreYa.com/Story

*

This episode is also brought to you by Justuno.

Worried about hitting your revenue goals this month?

Make the most of your website traffic with Justuno - the #1 CRO tool for thriving e-commerce sites.

Grow your email and SMS lists, show smart product recommendations to increase your average order value, improve return on ad spend, and so much more.

Justuno helps you convert more website visitors into sales.

Visit justuno.com/ramon for a free 14-day trial, one-click install on Shopify, and 15% off with the code RAMON.

**This episode is brought to you by MuteSix, Repeat, and CartText**

To Marcus Startzel of Whitebox, the COVID-19 pandemic was a preview of what the future holds for e-commerce businesses - the sudden emergence of near-ubiquitous choices for consumers to purchase their products. To meet that, the mastery of logistics and fulfillment - and the ability to adapt quickly - are critical skills.

In the second part of the interview with the Whitebox CEO, Marcus continues describing the brand's experience to push towards customer experience enhancement.

Whitebox helps brands so that they can compete with more prominent brands. Marcus says the profitable place for brands to sell is their website, but the challenge is the cost of fulfillment that takes a good percentage of the sales price. Acquisition cost, lifetime value of a customer, and profitability of orders matter to a brand.

Any brand that sells omnichannel eCommerce fits the customer profile of Whitebox. Whitebox wants to evolve modern commerce, empower its partners, and help brands grow sales and lower costs.

In part 2, Marcus talks about:

* Helping brands with fulfillment logistic side. * What they do on the Amazon site. * Whitebox’s customer profile - many of which consider themselves startups despite million-dollar revenues. * His message. * New launches.

Join Ramon Vela and Marcus Startzel as they break down the inside story on The Story of a Brand.

For more on White, visit: https://whitebox.com/

Subscribe and Listen to the podcast on all major apps. Listeners can also search for The Story of a Brand. Click here to listen on Apple Podcast or Spotify.

*

OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX.

MuteSix is the leading agency in performance marketing.

They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel.

They're currently offering listeners a FREE omnichannel marketing audit.

Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance.

The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO.

For your free digital marketing consultation, visit: mutesix.com/storyofabrand

*

This episode is also brought to you by CartText.

Are you interested in improving your Abandoned Cart Recovery rates?

Cart Text is Powered by real people, not bots, not AI, real people. Cart Text will contact & engage with your customers in real-time to make the sales you missed.

One by one, CartText will convert your abandoned carts, churned subscriptions, and billing-related issues using live agents + SMS. Real people, getting the job done.

To learn more, visit https://carttext.com/

*

This episode was brought to you by Repeat.

Repeat is the easiest way for your customers to reorder products they love.

Repeat will automate a frictionless reordering experience for the most significant part of a CPG brand’s customer base: The non-subscriber.

Repeat uses machine learning to analyze one-time shopper behavior, automates reorder notifications, and delivers personalized replenishment carts that aid in up-sell and cross-sell efforts.

The result? Higher LTV, better margins, and more insights on your best customers.

To learn more, visit https://signup.getrepeat.io/