The Story of a Brand Show

**This episode is brought to you by MuteSix, Repeat, and CartText**

Joy, inclusion, and a sense of mental wellness - all thanks to slime. That's the mission of Sloomoo Institute. In today’s two-part feature, we have Karen Robinovitz and Sara Schiller, Co-Founders of Sloomoo Institute, a sensory playground centered around the slime.

Karen and Sara have been friends for over 13 years. Before Sloomoo Institute, Karen made a career in media while Sara was in business management and hospitality. Slime is a form of therapy that helps in improving focus and triggers imagination. Karen found joy in slime in her difficult times. So, this led her to start this brand with Sara.

From layout to programming, creating a slime factory was hard for them. However, Karen and Sara are not afraid of failing. According to them, entrepreneurs should first build infrastructure, language and decide on a name and visual board for their business.

In part 1 of our interview, Sara and Karen talk about:

* Gratefulness * Overview of the company * People's reaction * What connects people * Biggest challenge * Challenging entrepreneurship * Entrepreneurial advice

Join Ramon Vela, Karen Robinovitz, and Sara Schiller as they break down the inside story on The Story of a Brand.

For more on Sloomoo Institute, visit: https://sloomooinstitute.com/

Subscribe and Listen to the podcast on all major apps. Simply search for “The Story of a Brand.” Click here to listen on Apple Podcast or Spotify.

*

OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX.

MuteSix is the leading agency in performance marketing.

They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel.

They're currently offering listeners a FREE omnichannel marketing audit.

Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance.

The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO.

For your free digital marketing consultation, visit: mutesix.com/storyofabrand

*

This episode is also brought to you by CartText.

Are you interested in improving your Abandoned Cart Recovery rates?

Cart Text is Powered by real people, not bots, not AI, real people. Cart Text will contact & engage with your customers in real-time to make the sales you missed.

One by one, CartText will convert your abandoned carts, churned subscriptions, and billing-related issues using live agents + SMS. Real people, getting the job done.

To learn more, visit https://carttext.com/

*

This episode was brought to you by Repeat.

Repeat is the easiest way for your customers to reorder products they love.

Repeat will automate a frictionless reordering experience for the most significant part of a CPG brand’s customer base: The non-subscriber.

Repeat uses machine learning to analyze one-time shopper behavior, automates reorder notifications, and delivers personalized replenishment carts that aid in up-sell and cross-sell efforts.

The result? Higher LTV, better margins, and more insights on your best customers.

To learn more, visit https://signup.getrepeat.io/

**This episode is brought to you by MuteSix, Gorgias, and Attentive**

To democratize customer communication for brands of all sizes across various channels - that's the mission of Cartloop. In the second half of this Feature, Lisa Popovici, Co-Founder of Cartloop, advises other startups that bringing on board the right people is the most important.

She maintains that it's best not to try doing everything by yourself. Then she explains the difference between automated and conversational SMS marketing, a distinction that businesses usually do not know. Automated text is one impersonal text to the entire audience, while conversational text enables communication through its engaging, value-adding, and empathy-driven approach. In Part 2 of this Story of a Brand podcast, Lisa talks about:

* Advice for other startups * How to reach Cartloop * Who is their ideal customer * Process of optimizing your Shopify account * Considering the tone of voice in your messages * Providing best information to shoppers and three plans * Is it better to start with one particular product * What's next for Cartloop * How brands should prepare for holidays

Join Ramon Vela and Lisa Popovici as they break down the inside story on The Story of a Brand.

For more on CartLoop, visit: https://cartloop.io/story

Subscribe and Listen to the podcast on all major apps. Listeners can also search for The Story of a Brand. Click here to listen on Apple Podcast or Spotify.

*

This episode was brought to you by MuteSix.

MuteSix is the leading agency in performance marketing.

They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel.

They're currently offering listeners a FREE omnichannel marketing audit.

Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance.

The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO.

For your free digital marketing consultation, visit: mutesix.com/storyofabrand

*

This episode was brought to you by Attentive.

How do the most innovative companies reach mobile consumers?

Meet Attentive, the text messaging solution trusted by innovative retail & e-commerce brands like CB2, Coach, and thousands of Shopify brands.

On average, Attentive customers see 25x ROI and 18.5% of online revenue driven by SMS. Ready for SMS to become one of your top three revenue channels?

Learn how to get started with your free trial by requesting a demo at https://www.attentivemobile.com/

*

This episode is also brought to you by Gorgias.

Did you know that loyal customers are 9x more likely to convert compared to a first-time shopper?

That's why exceptional customer service is so important for your retention & growth. I recommend using Gorgias.

Gorgias combines all your communication channels, including email, SMS, social media, live chat, and phone, into one platform and gives you an organized view of all tickets.

This saves your support team hours per day and makes managing customer orders a breeze.

Go to https://www.gorgias.com/ to book a demo and mention the Story of a Brand podcast for two months free.

**This episode is brought to you by MuteSix, Gorgias, and Attentive**

Cartloop helps DTC brands and retailers drive more revenue and scale their customer relationships, says Lisa Popovici, Co-Founder of the conversational text marketing platform for Shopify and Shopify Plus brands.

Lisa majored in computer science in high school but decided to study medicine for college. She met her future co-founder Andrei Negrau while studying medicine and got inspired to start her first e-commerce store. Later, her e-commerce journey extended to tech, which also helped them in funding their first startup.

She says the frustration behind abandoned carts and avoiding reliance on external marketing channels were the reasons behind Cartloop. She also discusses the startup scene in Romania and that the startup ecosystem is evolving.

In part 1, Lisa talks about:

* Gratefulness * Overview of the brand * Her life before Cartloop * Challenge of joining tech * What she learned by studying medicine * Being a startup pioneer in Romania * Early days of Cartloop * SMS as a “personal” channel

Join Ramon Vela and Lisa Popovici as they break down the inside story on The Story of a Brand.

For more on CartLoop, visit: https://cartloop.io/story

Subscribe and Listen to the podcast on all major apps. Listeners can also search for The Story of a Brand. Click here to listen on Apple Podcast or Spotify.

*

This episode was brought to you by MuteSix.

MuteSix is the leading agency in performance marketing.

They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel.

They're currently offering listeners a FREE omnichannel marketing audit.

Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance.

The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO.

For your free digital marketing consultation, visit: mutesix.com/storyofabrand

*

This episode was brought to you by Attentive.

How do the most innovative companies reach mobile consumers?

Meet Attentive, the text messaging solution trusted by innovative retail & e-commerce brands like CB2, Coach, and thousands of Shopify brands.

On average, Attentive customers see 25x ROI and 18.5% of online revenue driven by SMS. Ready for SMS to become one of your top three revenue channels?

Learn how to get started with your free trial by requesting a demo at https://www.attentivemobile.com/

*

This episode is also brought to you by Gorgias.

Did you know that loyal customers are 9x more likely to convert compared to a first-time shoppers?

That's why exceptional customer service is so important for your retention & growth. I recommend using Gorgias.

Gorgias combines all your communication channels, including email, SMS, social media, live chat, and phone, into one platform and gives you an organized view of all tickets.

This saves your support team hours per day and makes managing customer orders a breeze.

Go to https://www.gorgias.com/ to book a demo and mention the Story of a Brand podcast for two months free.

**This episode is brought to you by MuteSix, ShoppingGives, DRVE, and CartLoop**

“For Day is a model built to scale, striving to be an epicenter for change rather than sitting on the sidelines,” so says Kristy Caylor, Co-Founder & CEO of For Days. In part two of this feature, we discuss choosing the right materials and how that helps guarantee recyclability. That’s why the brand prioritizes organic materials, works with safe, certified dyes, and understands the ethical component.

According to Kristy, there's no perfection. She advises entrepreneurs to think about the bigger picture and break it into little pieces or give themselves near targets to build the bigger picture.

In this episode, Kristy discusses:

* A model built to scale * Navigating every touchpoint * Limitations caused by their model * Designs at For Days * What's next * Efficient business economics * What consumers tell them * Entrepreneurial lessons

Join Ramon Vela and Kristy Caylor as they break down the inside story on The Story of a Brand.

For more on Four Days, visit: https://fordays.com/

Subscribe and Listen to the podcast on all major apps. Just search for The Story of a Brand. Click here to listen on Apple Podcast or Spotify.

*

OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX.

MuteSix is the leading agency in performance marketing.

They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel.

They're currently offering listeners a FREE omnichannel marketing audit.

Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance.

The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO.

For your free digital marketing consultation, visit: http://www.mutesix.com/storyofabrand

*

This episode is also brought to you by ShoppingGives.

Looking for an easy way to engage conscious consumers through social impact? ShoppingGives has you covered.

Working with brands like Steve Madden and Kenneth Cole, ShoppingGives is helping brands of all sizes give back while boosting customer loyalty and lifetime value.

Get access to native integrations, exclusive donation data, and a fully managed donation process so you can do good while doing well.

To get started on your social impact journey, visit https://shoppinggives.com/sb.

*

This episode is brought to you by DRVE.

Why not amplify your sales with up to fifty thousand dollars per day in ad spend and a team of experts to optimize each paid marketing campaign.

Sound good? Let me introduce you to DRVE. DRVE invests and manages paid marketing for e-commerce brands around the world.

They have a unique offer of capital, expertise, and data-driven systems to scale online sales.

For more information, visit https://drve.com/pod/

*

This episode is brought to you by Cartloop.

If you are looking to grow your Shopify brand beyond automated blasts, you're going to love Cartloop.

Cartloop is the conversational SMS platform built for Shopify and loved by millions of shoppers.

They help hundreds of brands like ShineOn, Schoolyard Snacks and GoodieCo recover more abandoned carts, convert website visitors into shoppers and build customer loyalty, so they come back again and again.

Create a radically better SMS marketing experience, drive more revenue, and start building your SMS community in minutes.

Only for my listeners, get started with Cartloop today and get your first 2 months for free at Cartloop.io/story. That's right. 2 entire months to try conversational SMS marketing for free.

Head to https://www.cartloop.io/story today

**This episode is brought to you by MuteSix, ShoppingGives, DRVE, and CartLoop**

“A zero-waste fashion system that rewards the customer,” that’s the goal of For Days, says Kristy Caylor, Co-Founder, and CEO. True to its goal, For Days is the first entirely closed-loop clothing brand.

Kristy has a degree in various fields, including engineering, painting, design, and business. After business school, she entered the fashion industry and worked at Gap Inc., where she learned inside and out the apparel business, supply chain, and mass production issues. She left that company when she saw a need for a new business model that could solve clothing waste. In 2010, she started a brand called Maiyet, which experienced the same wastage problem. She sees “waste generation” as an opportunity.

In part 1 of her talk with The Story of a Brand podcast, Kristy talks about:

* Gratefulness * Overview of the brand * Her background in business and the fashion industry * Eliminating clothing waste * Incentivizing right behavior * How the process works * Response from other apparel companies

Join Ramon Vela and Kristy Caylor as they break down the inside story on The Story of a Brand.

For more on Four Days, visit: https://fordays.com/

Subscribe and Listen to the podcast on all major apps. Just search for The Story of a Brand. Click here to listen on Apple Podcast or Spotify.

*

OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX.

MuteSix is the leading agency in performance marketing.

They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel.

They're currently offering listeners a FREE omnichannel marketing audit.

Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance.

The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO.

For your free digital marketing consultation, visit: http://www.mutesix.com/storyofabrand

*

This episode is also brought to you by ShoppingGives.

Looking for an easy way to engage conscious consumers through social impact? ShoppingGives has you covered.

Working with brands like Steve Madden and Kenneth Cole, ShoppingGives is helping brands of all sizes give back while boosting customer loyalty and lifetime value.

Get access to native integrations, exclusive donation data, and a fully managed donation process so you can do good while doing well.

To get started on your social impact journey, visit https://shoppinggives.com/sb.

*

This episode is brought to you by DRVE.

Why not amplify your sales with up to fifty thousand dollars per day in ad spend and a team of experts to optimize each paid marketing campaign.

Sound good? Let me introduce you to DRVE. DRVE invests and manages paid marketing for e-commerce brands around the world.

They have a unique offer of capital, expertise, and data-driven systems to scale online sales.

For more information, visit https://drve.com/pod/

*

This episode is brought to you by Cartloop.

If you are looking to grow your Shopify brand beyond automated blasts, you're going to love Cartloop.

Cartloop is the conversational SMS platform built for Shopify and loved by millions of shoppers.

They help hundreds of brands like ShineOn, Schoolyard Snacks, and GoodieCo recover more abandoned carts, convert website visitors into shoppers, and build customer loyalty, so they come back again and again.

Create a radically better SMS marketing experience, drive more revenue, and start building your SMS community in minutes.

Only for my listeners, get started with Cartloop today and get your first 2 months for free at Cartloop.io/story. That's right. 2 entire months to try conversational SMS marketing for free.

Head to https://www.cartloop.io/story today

**This episode is brought to you by MuteSix and FenixCommerce

Provide a variety and diversity of choices - says Hema Reddy, Founder and CEO of Crafty Counter. In part 2, she continues discussing the evolution of their products.

Initially, her products contained both blended chicken and plant-based offerings. However, talking with poultry farmers opened her eyes, and she realized this she needed to change the recipe. From supporting families to impacting the climate and future generations, the brand re-launched with a true plant-based mission last year.

Hema mentions that products are inspired by Mediterranean herbs, seasoning from Africa as well as India. They are launching a new flavor called Classic Italian. In addition, Crafty Counter has a sustainable supply chain, which is problematic because the existing food manufacturing process is not designed for sustainability.

In this episode, Hema discusses:

* Change in the meaning of impact * Coming up with the taste profile * Where to find Crafty Counter products * Sourcing of lentils * New plant-based egg product launch

Join Ramon Vela and Hema Reddy as they break down the inside story on The Story of a Brand.

For more on Crafty Counter, visit: https://www.craftycounter.com/

Subscribe and Listen to the podcast on all major apps. Just search for The Story of a Brand. Click here to listen on Apple Podcast or Spotify.

*

OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX.

MuteSix is the leading agency in performance marketing.

They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel.

They're currently offering listeners a FREE omnichannel marketing audit.

Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance.

The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO.

For your free digital marketing consultation, visit: http://www.mutesix.com/storyofabrand

*

This episode is also brought to you by FenixCommerce.

Folks, we all know delivery and shipping are a major pain.

Fortunately, with FenixCommerce, you can now deliver a better customer experience AND improve conversions up to 14% by providing personalized actual delivery dates and options directly on your Webstore.

And post-purchase, stay on top of things with Fenix proactive delivery alerts.

Retailers, brands, and online merchants big and small trust FenixCommerce to optimize the entire order, shipping, and delivery experience, so why not you.

For more details, check out https://fenixcommerce.com/

**This episode is brought to you by MuteSix and FenixCommerce

To make plant-based eating a wow experience - that's the mission of Crafty Counter. In part 1 of this Feature, we a deep dive interview with Hema Reddy, Founder and CEO of Crafty Counter, a consumer product goods startup.

Hema had a love for learning and growing. So when she worked at IBM for 14 years, she worked in various roles such as software development and business development. Seemingly, everything was perfect but what she yearned for was purpose in her life. This questioning led her to her mission: to bring out balanced food to families across America.

In the beginning, she had three concepts for her brand. She thought of either starting a popcorn-based company, a beverage brand, or a frozen food company. Her advice for new entrepreneurs is to start with an end in mind.

In this episode, Hema talks about:

* Gratefulness * Overview of the brand * Where she was before the brand * Why Crafty Counter * Advice for others * Evolution of first products

Join Ramon Vela and Hema Reddy as they break down the inside story on The Story of a Brand.

For more on Crafty Counter, visit: https://www.craftycounter.com/

Subscribe and Listen to the podcast on all major apps. Just search for The Story of a Brand. Click here to listen on Apple Podcast or Spotify.

*

OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX.

MuteSix is the leading agency in performance marketing.

They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel. They're currently offering listeners a FREE omnichannel marketing audit.

Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance.

The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO.

For your free digital marketing consultation, visit: http://www.mutesix.com/storyofabrand

*

This episode is also brought to you by FenixCommerce.

Folks, we all know delivery and shipping are a major pain.

Fortunately, with FenixCommerce, you can now deliver a better customer experience AND improve conversions up to 14% by providing personalized actual delivery dates and options directly on your Webstore.

And post-purchase, stay on top of things with Fenix proactive delivery alerts.

Retailers, brands, and online merchants big and small trust FenixCommerce to optimize the entire order, shipping, and delivery experience, so why not you.

For more details, check out https://fenixcommerce.com/

**This episode is brought to you by MuteSix, StoreYa, and Justuno**

A product that is good for you - that's what ELAVI's Co-Founders, Nikki Elliott, and Michelle Razavi, strived to do while starting the brand. In the second part, the partners say they understand each other's recharge points and always put the company first.

Michelle and Nikki choose collagen for their product because it's the protein that declines with age and is ignored in most people’s diets. They wanted to fill this white space. The brand got close to consumers by launching a couple of months before the pandemic. People were prioritizing health so they were open to new things or brands.

Michelle advises businesses to always ask for help, feedback, and better terms, while Nikki emphasizes transparency.

In part 2 of this episode of The Story of a Brand, Nikki and Michelle talk about:

* Their relationship * How they got people excited * What is collagen, and why did they choose it * Antioxidants * Where to get ELAVI * Showing reviews and upcoming activations * Flavors at ELAVI * Their packaging * Message from Michelle and Nikki * New flavors

Join Ramon Vela, Nikki Elliott and Michelle Razavi as they break down the inside story on The Story of a Brand.

For more on ELAVI, visit: https://www.elavi.co/

Subscribe and Listen to the podcast on all major apps. Simply search for “The Story of a Brand.” Click here to listen on Apple Podcast or Spotify.

*

OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX.

MuteSix is the leading agency in performance marketing.

They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel.

They're currently offering listeners a FREE omnichannel marketing audit.

Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance.

The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO.

For your free digital marketing consultation, visit: http://www.mutesix.com/storyofabrand

*

This episode is also brought to you by StoreYa.

If managing your ads drives you crazy, and you’re all about automating your ecom business, then you have to give StoreYa a try! StoreYa will Launch, Optimize & Scale your ads on Google, Facebook & Instagram...WITHOUT YOU having to do ANYTHING

Their powerful AI will optimize your campaigns 24/7, delivering the best ads to the right customers...

They are a Google & Facebook Partner that supports over 400,000 merchants!

To get started and enjoy a 33% discount for the first month, simply visit www.StoreYa.com/Story

*

This episode is also brought to you by Justuno.

Worried about hitting your revenue goals this month?

Make the most of your website traffic with Justuno - the #1 CRO tool for thriving e-commerce sites.

Grow your email and SMS lists, show smart product recommendations to increase your average order value, improve return on ad spend, and so much more.

Justuno helps you convert more website visitors into sales.

Visit https://www.justuno.com/ramon/ for a free 14-day trial, one-click install on Shopify, and 15% off with the code RAMON.

**This episode is brought to you by MuteSix, StoreYa, and Justuno**

An elevated energy bite - that's what ELAVI's snacks are. Today we have Nikki Elliott and Michelle Razavi, co-founders of ELAVI, a modern wellness brand.

Nikki and Michelle were fitness instructors juggling corporate jobs and struggled to find good healthy snacks to nourish their bodies. So they launched ELAVI. With ELAVI, they sought to create an easy-to-digest, functionally healthy, and on-the-go snack. They were so confident of their idea, they both put together their grad school money for this brand.

According to them, there is no right or wrong way to bring a product to market. Asking for help, being passionate, and doing research helped them in their journey. They also discuss the idea that their relationship as co-founders is a lot like a marriage.

In part 1 of this The Story of a Brand Feature, Nikki and Michelle talk about:

* Gratefulness * Overview of the brand * Where they were before * Nourishing high protein energy snack * How they created the prototype * Advice for other entrepreneurs * Being co-founders together

Join Ramon Vela, Nikki Elliott, and Michelle Razavi as they break down the inside story on The Story of a Brand.

For more on ELAVI, visit: https://www.elavi.co/

Subscribe and Listen to the podcast on all major apps. Simply search for “The Story of a Brand.” Click here to listen on Apple Podcast or Spotify.

*

OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX.

MuteSix is the leading agency in performance marketing.

They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel.

They're currently offering listeners a FREE omnichannel marketing audit.

Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance.

The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO.

For your free digital marketing consultation, visit: http://www.mutesix.com/storyofabrand

*

This episode is also brought to you by StoreYa.

If managing your ads drives you crazy, and you’re all about automating your ecom business, then you have to give StoreYa a try! StoreYa will Launch, Optimize & Scale your ads on Google, Facebook & Instagram...WITHOUT YOU having to do ANYTHING

Their powerful AI will optimize your campaigns 24/7, delivering the best ads to the right customers...

They are a Google & Facebook Partner that supports over 400,000 merchants!

To get started and enjoy a 33% discount for the first month, simply visit www.StoreYa.com/Story

*

This episode is also brought to you by Justuno.

Worried about hitting your revenue goals this month?

Make the most of your website traffic with Justuno - the #1 CRO tool for thriving e-commerce sites.

Grow your email and SMS lists, show smart product recommendations to increase your average order value, improve return on ad spend, and so much more.

Justuno helps you convert more website visitors into sales.

Visit https://www.justuno.com/ramon/ for a free 14-day trial, one-click install on Shopify, and 15% off with the code RAMON.

**This episode is brought to you by MuteSix, Repeat, and CartText**

Pushing the boundaries of what we can offer to help people find peace - that’s the goal of Aura Health, says Co-Founder and CEO Steve Lee. In the second part, he mentions that every aspect of their application is personalized.

Aura Health is expanding its community, the type of content offered, working with musicians, ASMR artists, and even poets. They want to provide personalized coaching services too. Their primary focus is on direct to the consumer along with creating the best product possible.

Aura Health's audience includes people from all walks of life, including people with very high-stress jobs such as lawyers, entrepreneurs, etc.

In part 2, Steve speaks on:

* Personalization of the app * Providing push to people to create habits * Plans for evolution * Striving to create new experiences * Popular topics at Aura Health * Creating a bigger impact * Plans for the commercial version * Coaches specific to entrepreneurship * Who are the ideal customers * His advice * His mother's thoughts * Response of people around him

Join Ramon Vela and Steve Lee as they break down the inside story on The Story of a Brand.

For more on Aura Health, visit: https://www.aurahealth.io/

Subscribe and Listen to the podcast on all major apps. Simply search for “The Story of a Brand.” Click here to listen on Apple Podcast or Spotify.

*

OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX.

MuteSix is the leading agency in performance marketing.

They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel.

They're currently offering listeners a FREE omnichannel marketing audit.

Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance.

The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO.

For your free digital marketing consultation, visit: mutesix.com/storyofabrand

*

This episode is also brought to you by CartText.

Are you interested in improving your Abandoned Cart Recovery rates?

Cart Text is Powered by real people, not bots, not AI, real people. Cart Text will contact & engage with your customers in real-time to make the sales you missed.

One by one, CartText will convert your abandoned carts, churned subscriptions, and billing-related issues using live agents + SMS. Real people, getting the job done.

To learn more, visit https://carttext.com/

*

This episode was brought to you by Repeat.

Repeat is the easiest way for your customers to reorder products they love.

Repeat will automate a frictionless reordering experience for the most significant part of a CPG brand’s customer base: The non-subscriber.

Repeat uses machine learning to analyze one-time shopper behavior, automates reorder notifications, and delivers personalized replenishment carts that aid in up-sell and cross-sell efforts.

The result? Higher LTV, better margins, and more insights on your best customers.

To learn more, visit https://signup.getrepeat.io/