The Story of a Brand Show

**This episode is brought to you by MuteSix, Repeat, and CartText**

“A better-for-you cereal brand,” that's the essence of Three Wishes. Today we have Margaret Wishingrad, Founder and CEO of Three Wishes, a brand that creates low sugar, grain-free, and high protein cereal using minimal clean ingredients.

It all started when they had their son and discovered that “most cereal is just dessert masquerading as breakfast.” Since Margaret and her husband had experience building an ad agency, they asked themselves, “why not make our own.” The rest is history.

She says that parenting helps in business because, in both cases, you have to multitask. Parenting also helps with problem-solving, that's useful for entrepreneurs as well.

In the first half, Margaret talks about:

* Gratefulness towards her husband * What it's like to raise a child * How was her journey * Story of the 'Three Wishes' name * What is grain-free

Join Ramon Vela and Margaret Wishingrad as they break down the inside story on The Story of a Brand.

For more on Three Wishes, visit: https://threewishescereal.com/

Subscribe and Listen to the podcast on all major apps. Simply search for “The Story of a Brand.” Click here to listen on Apple Podcast or Spotify.

*

OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX.

MuteSix is the leading agency in performance marketing.

They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel.

They're currently offering listeners a FREE omnichannel marketing audit.

Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance.

The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO.

For your free digital marketing consultation, visit: https://mutesix.com/storyofabrand

*

This episode is also brought to you by CartText.

Are you interested in improving your Abandoned Cart Recovery rates?

Cart Text is Powered by real people, not bots, not AI, real people. Cart Text will contact & engage with your customers in real-time to make the sales you missed.

One by one, CartText will convert your abandoned carts, churned subscriptions, and billing-related issues using live agents + SMS. Real people, getting the job done.

To learn more, visit https://carttext.com/

*

This episode was brought to you by Repeat.

Repeat is the easiest way for your customers to reorder products they love.

Repeat will automate a frictionless reordering experience for the most significant part of a CPG brand’s customer base: The non-subscriber.

Repeat uses machine learning to analyze one-time shopper behavior, automates reorder notifications, and delivers personalized replenishment carts that aid in up-sell and cross-sell efforts.

The result? Higher LTV, better margins, and more insights on your best customers.

To learn more, visit https://signup.getrepeat.io/

**This episode is brought to you by MuteSix, Gorgias, and Attentive**

“Consumers love authenticity,” so Single Origin Food Co., ensures quality to its customers. In the second half of this Feature, Belal El-Banna, CEO and Co-Founder of Single Origin Food Co., also suggests entrepreneurs believe in what they do. He further points out the problem of greenwashing.

He mentions the reasons behind their interest in honey. They wanted to benefit farmers, and that's when they noticed the sugar byproduct. To improve the producer's revenue streams,, they asked them to process this byproduct into something that mimics honey. Being in touch with the farmers allowed them to access age-old expertise and innovation.

Single Origin Food Co. tries to enrich people's lives, and in the future, they are planning to launch their plus range of products.

He talks about:

* How they brought innovation in honey * Suggestions for entrepreneurs * Plans for other products * Factor of taste * Their foundation products * Brand's cooking slab

Join Ramon Vela and Belal El-Banna as they break down the inside story on The Story of a Brand.

For more on Single Origin Food Co, visit: https://thesofco.com/

Subscribe and Listen to the podcast on all major apps. Listeners can also search for The Story of a Brand. Click here to listen on Apple Podcast or Spotify.

*

This episode was brought to you by MuteSix.

MuteSix is the leading agency in performance marketing.

They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel.

They're currently offering listeners a FREE omnichannel marketing audit.

Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance.

The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO.

For your free digital marketing consultation, visit: https://mutesix.com/storyofabrand

*

This episode was brought to you by Attentive.

How do the most innovative companies reach mobile consumers?

Meet Attentive, the text messaging solution trusted by innovative retail & e-commerce brands like CB2, Coach, and thousands of Shopify brands.

On average, Attentive customers see 25x ROI and 18.5% of online revenue driven by SMS. Ready for SMS to become one of your top three revenue channels?

Learn how to get started with your free trial by requesting a demo at https://www.attentivemobile.com/

*

This episode is also brought to you by Gorgias.

Did you know that loyal customers are 9x more likely to convert compared to a first-time shoppers?

That's why exceptional customer service is so important for your retention & growth. I recommend using Gorgias.

Gorgias combines all your communication channels, including email, SMS, social media, live chat, and phone, into one platform and gives you an organized view of all tickets.

This saves your support team hours per day and makes managing customer orders a breeze.

Go to https://www.gorgias.com/ to book a demo and mention the Story of a Brand podcast for two months free.

**This episode is brought to you by MuteSix, Gorgias, and Attentive**

“We're the world's first dedicated single-origin food company,” Belal El-Banna, CEO and Co-Founder of Single Origin Food Co.

The idea for the brand came from another co-founder, Colin Carter, when he developed adult epilepsy in his early 40s. He tried to balance up his medication, so he started drinking coffee. Then, in his attempt to find a better cup of coffee he came across single-origin coffee. He liked the single-origin concept so much; it led them to start the company.

Belal says that they don't look at themselves as a “for-profit” instead of more as a fair profit. They want to be transparent and serve the best quality at a reasonable price.

He talks about:

* Gratefulness * Overview of the brand * Difficulty in finding farmers * Early days of the company * How they make cost work * Where their products are sold * Challenges in pandemic * Why honey

Join Ramon Vela and Belal El-Banna as they break down the inside story on The Story of a Brand.

For more on Single Origin Food Co, visit: https://thesofco.com/

Subscribe and Listen to the podcast on all major apps. Listeners can also search for The Story of a Brand. Click here to listen on Apple Podcast or Spotify.

*

This episode was brought to you by MuteSix.

MuteSix is the leading agency in performance marketing.

They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel.

They're currently offering listeners a FREE omnichannel marketing audit.

Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance.

The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO.

For your free digital marketing consultation, visit: https://mutesix.com/storyofabrand

*

This episode was brought to you by Attentive.

How do the most innovative companies reach mobile consumers?

Meet Attentive, the text messaging solution trusted by innovative retail & e-commerce brands like CB2, Coach, and thousands of Shopify brands.

On average, Attentive customers see 25x ROI and 18.5% of online revenue driven by SMS. Ready for SMS to become one of your top three revenue channels?

Learn how to get started with your free trial by requesting a demo at https://www.attentivemobile.com/

*

This episode is also brought to you by Gorgias.

Did you know that loyal customers are 9x more likely to convert compared to a first-time shoppers?

That's why exceptional customer service is so important for your retention & growth. I recommend using Gorgias.

Gorgias combines all your communication channels, including email, SMS, social media, live chat, and phone, into one platform and gives you an organized view of all tickets.

This saves your support team hours per day and makes managing customer orders a breeze.

Go to https://www.gorgias.com/ to book a demo and mention the Story of a Brand podcast for two months free.

**This episode is brought to you by MuteSix, ShoppingGives, DRVE, and CartLoop**

“Democratizing social impact,” that's the goal of ShoppingGives says Ronny Sage who is the founder and CEO of ShoppingGives. In part 2 of this Feature, he says that it’s taken a lot of tenacity and resilience to build the business. .

According to him, luck looks a lot like planning and preparation. Basically, you get lucky with hard work. He advises other entrepreneurs on a number of different topics like: stop worrying about the people who are going to steal their ideas; prioritize people in the conversation; and don’t let scarcity and paranoia get in their way of progress and success.

He says that the brand is currently working on innovation and planning to expand in the future.

In part 2, he talks about:

* Advice for other entrepreneurs * How to install and get started * Onboarding Checklist * Impact on a business * How they help brands who already have the infrastructure * Their omnichannel and partners

Join Ramon Vela and Ronny Sage as they break down the inside story on The Story of a Brand.

For more on ShoppingGives, visit: https://shoppinggives.com/

Subscribe and Listen to the podcast on all major apps. Just search for The Story of a Brand. Click here to listen on Apple Podcast or Spotify.

*

OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX.

MuteSix is the leading agency in performance marketing.

They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel.

They're currently offering listeners a FREE omnichannel marketing audit.

Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance.

The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO.

For your free digital marketing consultation, visit: https://www.mutesix.com/storyofabrand

*

This episode is also brought to you by ShoppingGives.

Looking for an easy way to engage conscious consumers through social impact? ShoppingGives has you covered.

Working with brands like Steve Madden and Kenneth Cole, ShoppingGives is helping brands of all sizes give back while boosting customer loyalty and lifetime value.

Get access to native integrations, exclusive donation data, and a fully managed donation process so you can do good while doing well.

To get started on your social impact journey, visit https://shoppinggives.com/sb.

*

This episode is brought to you by DRVE.

Why not amplify your sales with up to fifty thousand dollars per day in ad spend and a team of experts to optimize each paid marketing campaign.

Sound good? Let me introduce you to DRVE. DRVE invests and manages paid marketing for ecommerce brands around the world.

They have a unique offer of capital, expertise, and data-driven systems to scale online sales.

For more information, Visit https://drve.com/pod/

*

This episode is brought to you by Cartloop.

If you are looking to grow your Shopify brand beyond automated blasts, you're going to love Cartloop.

Cartloop is the conversational SMS platform built for Shopify and loved by millions of shoppers.

They help hundreds of brands like ShineOn, Schoolyard Snacks, and GoodieCo recover more abandoned carts, convert website visitors into shoppers, and build customer loyalty, so they come back again and again.

Create a radically better SMS marketing experience, drive more revenue, and start building your SMS community in minutes.

Only for my listeners, get started with Cartloop today and get your first 2 months for free at Cartloop.io/story. That's right. 2 entire months to try conversational SMS marketing for free.

Head to https://www.cartloop.io/story today

**This episode is brought to you by MuteSix, ShoppingGives, DRVE, and CartLoop**

“To make doing well approachable,” that's the idea behind ShoppingGives. Today we have Ronny Sage, Founder and CEO of ShoppingGives, a social impact commerce platform.

Ronny has always been entrepreneurial and passionate about building a community. At some point, he went to work for an education nonprofit where he noticed a funding problem. Sometime later, he started solidifying his idea for a company or platform to help brands align social impact to bottom-line outcomes.

According to Ronny, 2020 was a great retail reset because there was a shift in the expectations of employees and customers. For Ronny, more people are looking beyond the products and seeing the brand’s stance on any number of social impact issues.

He talks about:

* Gratefulness * Overview of the company * His early career * Concept behind ShoppingGives * A great retail reset

Join Ramon Vela and Ronny Sage as they break down the inside story on The Story of a Brand.

For more on ShoppingGives, visit: https://shoppinggives.com/

Subscribe and Listen to the podcast on all major apps. Just search for The Story of a Brand. Click here to listen on Apple Podcast or Spotify.

*

OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX.

MuteSix is the leading agency in performance marketing.

They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel.

They're currently offering listeners a FREE omnichannel marketing audit.

Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance.

The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO.

For your free digital marketing consultation, visit: https://www.mutesix.com/storyofabrand

*

This episode is also brought to you by ShoppingGives.

Looking for an easy way to engage conscious consumers through social impact? ShoppingGives has you covered.

Working with brands like Steve Madden and Kenneth Cole, ShoppingGives is helping brands of all sizes give back while boosting customer loyalty and lifetime value.

Get access to native integrations, exclusive donation data, and a fully managed donation process so you can do good while doing well.

To get started on your social impact journey, visit https://shoppinggives.com/sb.

*

This episode is brought to you by DRVE.

Why not amplify your sales with up to fifty thousand dollars per day in ad spend and a team of experts to optimize each paid marketing campaign.

Sound good? Let me introduce you to DRVE. DRVE invests and manages paid marketing for e-commerce brands around the world.

They have a unique offer of capital, expertise, and data-driven systems to scale online sales.

For more information, visit https://drve.com/pod/

*

This episode is brought to you by Cartloop.

If you are looking to grow your Shopify brand beyond automated blasts, you're going to love Cartloop.

Cartloop is the conversational SMS platform built for Shopify and loved by millions of shoppers.

They help hundreds of brands like ShineOn, Schoolyard Snacks, and GoodieCo recover more abandoned carts, convert website visitors into shoppers, and build customer loyalty, so they come back again and again.

Create a radically better SMS marketing experience, drive more revenue, and start building your SMS community in minutes.

Only for my listeners, get started with Cartloop today and get your first 2 months for free at Cartloop.io/story. That's right. 2 entire months to try conversational SMS marketing for free.

Head to https://www.cartloop.io/story today

**This episode is brought to you by MuteSix, FenixCommerce, and EcoCart**

Jojo Abolarin designs shoes for powerful, fun, and confident women. In the second half of our interview, the owner and designer of Jojo Shoes shares her marketing journey, which was not as easy as designing shoes.

In the beginning, she nervously marketed her shoes in shoe markets but gained confidence as she sold her first six shoes to a customer. She then realized that she needed help with this business.

Jojo got a lot of help from social media, so she ended up opening a shared store. Her shoes got featured in several magazines that boosted her sales too. She says that she is debating whether to repeat designs or come up with new ones only. Her upcoming designs are for the fall season.

She talks about:

* Road to growing her business * Opening a store * Not repeating designs * Talking design risk * New launches and her plans

Join Ramon Vela and Jojo Abolarin as they break down the inside story on The Story of a Brand.

For more on Jojo Shoes, visit: https://myjojos.com/

Subscribe and Listen to the podcast on all major apps. Just search for The Story of a Brand. Click here to listen on Apple Podcast or Spotify.

*

OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX.

MuteSix is the leading agency in performance marketing.

They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel. They're currently offering listeners a FREE omnichannel marketing audit.

Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance.

The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO.

For your free digital marketing consultation, visit: http://www.mutesix.com/storyofabrand

*

This episode is also brought to you by Fenix Commerce.

Folks, we all know delivery and shipping are a major pain.

Fortunately, with FenixCommerce, you can now deliver a better customer experience AND improve conversions up to 14% by providing personalized actual delivery dates and options directly on your Webstore.

And post-purchase, stay on top of things with Fenix proactive delivery alerts.

Retailers, brands, and online merchants big and small trust FenixCommerce to optimize the entire order, shipping, and delivery experience, so why not you.

For more details, check out https://fenixcommerce.com/

*

This episode is also brought to you by EcoCart.

EcoCart is an e-commerce plugin that encourages checkout by allowing your customers to shop carbon neutral with you.

And we all know that Sustainability is now a driving factor in consumers’ purchasing decisions.

That’s why the 1,500+ brands that use EcoCart like APL, BarkBox, Ancient Nutrition, and OLIPOP are seeing a massive boost to customer loyalty and engagement as well as up to 20% increase in cart conversion rates.

Get started today. Go to http://ecocart.io/sob

**This episode is brought to you by MuteSix, FenixCommerce, and EcoCart**

Designing fun, comfortable and stylish shoes - that’s the mission of Jojo Shoes. Owner and designer Jojo Abolarin says her challenge finding the right shoes for herself inspired her company.

Raised in Nigeria, Jojo says that education is important for her family and many others in her native country. Though she had an early interest in fashion and shoes, Jojo chose to go to medical school after getting a bachelor's degree in biology. She later earned a master's degree in IT.

In 2017, she started thinking about making shoes cute but comfortable shoes during her time working in Pittsburgh. This thought led her to drawing shoes and eventually transformed into her first design, then her first complete pair of shoes. Then she started designing & making shoes for her family and friends.

In the first half of this Feature, Jojo talks about:

* Gratefulness towards her sister * Overview of the brand * Her years studying medicine and IT * Her early love of shoes and fashion * Finding production companies to help

Join Ramon Vela and Jojo Abolarin as they break down the inside story on The Story of a Brand.

For more on Jojo Shoes, visit: https://myjojos.com/

Subscribe and Listen to the podcast on all major apps. Just search for The Story of a Brand. Click here to listen on Apple Podcast or Spotify.

*

OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX.

MuteSix is the leading agency in performance marketing.

They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel. They're currently offering listeners a FREE omnichannel marketing audit.

Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance.

The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO.

For your free digital marketing consultation, visit: http://www.mutesix.com/storyofabrand

*

This episode is also brought to you by Fenix Commerce.

Folks, we all know delivery and shipping are a major pain.

Fortunately, with FenixCommerce, you can now deliver a better customer experience AND improve conversions up to 14% by providing personalized actual delivery dates and options directly on your Webstore.

And post-purchase, stay on top of things with Fenix proactive delivery alerts.

Retailers, brands, and online merchants big and small trust FenixCommerce to optimize the entire order, shipping, and delivery experience, so why not you.

For more details, check out https://fenixcommerce.com/

*

This episode is also brought to you by EcoCart.

EcoCart is an e-commerce plugin that encourages checkout by allowing your customers to shop carbon neutral with you.

And we all know that Sustainability is now a driving factor in consumers’ purchasing decisions.

That’s why the 1,500+ brands that use EcoCart like APL, BarkBox, Ancient Nutrition, and OLIPOP are seeing a massive boost to customer loyalty and engagement as well as up to 20% increase in cart conversion rates.

Get started today. Go to http://ecocart.io/sob

**This episode is brought to you by MuteSix, StoreYa, and Justuno**

Reach for more sustainable options, says Caroline Cotto, COO of Renewal Mill, in the second half of this Feature. She points out that it's essential to educate consumers. In their case, education was a challenge because people had never heard of upcycling. So, she advises other brands to find their community and use collective actions to further momentum.

Caroline gives an account of the timeline of the Renewal Mill. In 2016, the brand was started. In 2018, they commercialized their first ingredient, and last year right before the pandemic, they launched their baking mix. The newest addition is a brownie mix launched in March of 2021.

Renewal Mill wants to continue adding new ingredients to its portfolio. It's always interested in what people want and what's missing in the market.

In part 2, Caroline talks about:

* Advice for those trying to build sustainable brands * Promotion in pandemic * When they launched * Plant-based products * Retails * Video content * Her message

Join Ramon Vela and Caroline Cotto as they break down the inside story on The Story of a Brand.

For more on Renewal Mill, visit: https://www.renewalmill.com/

Subscribe and Listen to the podcast on all major apps. Simply search for “The Story of a Brand.” Click here to listen on Apple Podcast or Spotify.

*

OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX.

MuteSix is the leading agency in performance marketing.

They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel.

They're currently offering listeners a FREE omnichannel marketing audit.

Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance.

The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO.

For your free digital marketing consultation, visit: http://www.mutesix.com/storyofabrand

*

This episode is also brought to you by StoreYa.

If managing your ads drives you crazy, and you’re all about automating your ecom business, then you have to give StoreYa a try! StoreYa will Launch, Optimize & Scale your ads on Google, Facebook & Instagram...WITHOUT YOU having to do ANYTHING

Their powerful AI will optimize your campaigns 24/7, delivering the best ads to the right customers...

They are a Google & Facebook Partner that supports over 400,000 merchants!

To get started and enjoy a 33% discount for the first month, simply visit www.StoreYa.com/Story

*

This episode is also brought to you by Justuno.

Worried about hitting your revenue goals this month?

Make the most of your website traffic with Justuno - the #1 CRO tool for thriving e-commerce sites.

Grow your email and SMS lists, show smart product recommendations to increase your average order value, improve return on ad spend, and so much more.

Justuno helps you convert more website visitors into sales.

Visit https://www.justuno.com/ramon/ for a free 14-day trial, one-click install on Shopify, and 15% off with the code RAMON.

**This episode is brought to you by MuteSix, StoreYa, and Justuno**

To reduce food waste and fight climate change - that's the mission of Renewal Mill. Today, we feature Caroline Cotto, COO of Renewal Mill, an upcycle food company.

Caroline, Co-founder of Renewal Mill, realized that Wastage was happening across all parts of the supply chain within food manufacturing. This realization was the catalyst for launching the brand. Their vision and mission: “To create a new circular economy of food that closes the loop in today’s current supply chains, keeps valuable nutrition from going to waste, and reduces our impact on the environment.”

In 2019, they helped to start the Upcycling Food Association. Upcycling is making sure that food is put to its best and highest use. She says upcycling allows them to make something out of the excess and byproduct of food manufacturing.

She talked about:

* Gratefulness * Overview of the brand * Upcycling Defined * How the Co-Founders got the Idea * What got her excited about upcycling * Hurdles with tofu byproduct * The reaction of their partners * Their products

Join Ramon Vela and Caroline Cotto as they break down the inside story on The Story of a Brand.

For more on Renewal Mill, visit: https://www.renewalmill.com/

Subscribe and Listen to the podcast on all major apps. Simply search for “The Story of a Brand.” Click here to listen on Apple Podcast or Spotify.

*

OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX.

MuteSix is the leading agency in performance marketing.

They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel.

They're currently offering listeners a FREE omnichannel marketing audit.

Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance.

The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO.

For your free digital marketing consultation, visit: http://www.mutesix.com/storyofabrand

*

This episode is also brought to you by StoreYa.

If managing your ads drives you crazy, and you’re all about automating your ecom business, then you have to give StoreYa a try! StoreYa will Launch, Optimize & Scale your ads on Google, Facebook & Instagram...WITHOUT YOU having to do ANYTHING

Their powerful AI will optimize your campaigns 24/7, delivering the best ads to the right customers...

They are a Google & Facebook Partner that supports over 400,000 merchants!

To get started and enjoy a 33% discount for the first month, simply visit www.StoreYa.com/Story

*

This episode is also brought to you by Justuno.

Worried about hitting your revenue goals this month?

Make the most of your website traffic with Justuno - the #1 CRO tool for thriving e-commerce sites.

Grow your email and SMS lists, show smart product recommendations to increase your average order value, improve return on ad spend, and so much more.

Justuno helps you convert more website visitors into sales.

Visit https://www.justuno.com/ramon/ for a free 14-day trial, one-click install on Shopify, and 15% off with the code RAMON.

**This episode is brought to you by MuteSix, Repeat, and CartText**

Large corporations such as Nike, Dell, and Google have discovered their own “joy” with slime, thanks to Sloomoo Institute. In part 2, Karen Robinovitz and Sara Schiller, Co-Founders of Sloomoo Institute, continue with advice for entrepreneurs looking to jump into brand-new marketspaces.

They already had successful careers, and they were in their late 40s when they started Sloomoo Institute. Having past corporate and entrepreneurial experienced helped them in their company's rapid growth too. Today, their brand works with big brands to bring joy.

The brand's name came from the online behavior in 2016 and 2017 when the slime community replaced the vowels in their name with double O’s. So, Karen and Sara came up with 'Sloomoo' by replacing I and E with double Os.

In part 2, Karen and Sara talk about:

* Friendship and business * Separation of responsibilities * Playing with slime * Visual experience * Brand's name * Their location * What's next

Join Ramon Vela, Karen Robinovitz, and Sara Schiller as they break down the inside story on The Story of a Brand.

For more on Sloomoo Institute, visit: https://sloomooinstitute.com/

Subscribe and Listen to the podcast on all major apps. Simply search for “The Story of a Brand.” Click here to listen on Apple Podcast or Spotify.

*

OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX.

MuteSix is the leading agency in performance marketing.

They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel.

They're currently offering listeners a FREE omnichannel marketing audit.

Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance.

The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO.

For your free digital marketing consultation, visit: mutesix.com/storyofabrand

*

This episode is also brought to you by CartText.

Are you interested in improving your Abandoned Cart Recovery rates?

Cart Text is Powered by real people, not bots, not AI, real people. Cart Text will contact & engage with your customers in real-time to make the sales you missed.

One by one, CartText will convert your abandoned carts, churned subscriptions, and billing-related issues using live agents + SMS. Real people, getting the job done.

To learn more, visit https://carttext.com/

*

This episode was brought to you by Repeat.

Repeat is the easiest way for your customers to reorder products they love.

Repeat will automate a frictionless reordering experience for the most significant part of a CPG brand’s customer base: The non-subscriber.

Repeat uses machine learning to analyze one-time shopper behavior, automates reorder notifications, and delivers personalized replenishment carts that aid in up-sell and cross-sell efforts.

The result? Higher LTV, better margins, and more insights on your best customers.

To learn more, visit https://signup.getrepeat.io/