The Story of a Brand Show

**This episode is brought to you by MuteSix, StoreYa, and Justuno**

“To stay profitable and generate sales” that's the key for every single company. Today we have Oliver Mauss, Founder of DRVE, a company that provides growth capital to D2C brands and invests as an equity partner.

Oliver studied Computer Science because he originally wanted to be a game developer. Since then, he’s been a part of many startup businesses, investing, and product building for more than 15 years. The idea for DRVE came out of the problems he saw in startups through the years. The brand offers a program that can take care of the challenges of growth for many brands.

According to Oliver, being an investor is hard, and you can't always win. He further advises founders to verify if they can at least make money through sales and then get the right professional partners.

He talks about:

* Gratefulness * Overview of the company * Requirement for the program to work * His background * Customer led system * Lessons learned * Observations around market

Join Ramon Vela and Oliver Mauss as they break down the inside story on The Story of a Brand.

For more on DRIVE, visit: https://drve.com/pod

Subscribe and Listen to the podcast on all major apps. Simply search for “The Story of a Brand.” Click here to listen on Apple Podcast or Spotify.

*

OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX.

MuteSix is the leading agency in performance marketing.

They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel.

They're currently offering listeners a FREE omnichannel marketing audit.

Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance.

The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO.

For your free digital marketing consultation, visit: http://www.mutesix.com/storyofabrand

*

This episode is also brought to you by StoreYa.

If managing your ads drives you crazy, and you’re all about automating your ecom business, then you have to give StoreYa a try! StoreYa will Launch, Optimize & Scale your ads on Google, Facebook & Instagram...WITHOUT YOU having to do ANYTHING

Their powerful AI will optimize your campaigns 24/7, delivering the best ads to the right customers...

They are a Google & Facebook Partner that supports over 400,000 merchants!

To get started and enjoy a 33% discount for the first month, simply visit www.StoreYa.com/Story

*

This episode is also brought to you by Justuno.

Worried about hitting your revenue goals this month?

Make the most of your website traffic with Justuno - the #1 CRO tool for thriving e-commerce sites.

Grow your email and SMS lists, show smart product recommendations to increase your average order value, improve return on ad spend, and so much more.

Justuno helps you convert more website visitors into sales.

Visit https://www.justuno.com/ramon/ for a free 14-day trial, one-click install on Shopify, and 15% off with the code RAMON.

*This episode is brought to you by MuteSix, Repeat, and CartText**

“A very visual-oriented world,” that's how the world has changed, as per Kareem. In the second half, Kareem Clarence Lawrence, Founder and CEO of Film Gear Club, emphasizes video-based storytelling.

Kareem tells us that consumers are looking for the behind-the-scenes, vision, future, and value of a company that does well in video. The visual medium helps in making consumers more engaged. He focuses on being a value and tries to inspire other people.

The brand provides access to gear more affordably and solves the problem of finding filmmakers and videographers more consistent work. Kareem mentions a free trial option, loop, and even a community to join at Film Gear Club.

He talks about:

* Need for visual storytelling * How to use the membership and get started * Film Gear Club's job section * Free trial

Join Ramon Vela and Kareem Clarence Lawrence as they break down the inside story on The Story of a Brand.

For more on Film Gear Club, visit: http://www.filmgearclub.com

Subscribe and Listen to the podcast on all major apps. Listeners can also search for The Story of a Brand. Click here to listen on Apple Podcast or Spotify.

*

OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX.

MuteSix is the leading agency in performance marketing.

They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel.

They're currently offering listeners a FREE omnichannel marketing audit.

Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance.

The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO.

For your free digital marketing consultation, visit: mutesix.com/storyofabrand

*

This episode is also brought to you by CartText.

Are you interested in improving your Abandoned Cart Recovery rates?

Cart Text is Powered by real people, not bots, not AI, real people. Cart Text will contact & engage with your customers in real-time to make the sales you missed.

One by one, CartText will convert your abandoned carts, churned subscriptions, and billing-related issues using live agents + SMS. Real people, getting the job done.

To learn more, visit https://carttext.com/

*

This episode was brought to you by Repeat.

Repeat is the easiest way for your customers to reorder products they love.

Repeat will automate a frictionless reordering experience for the most significant part of a CPG brand’s customer base: The non-subscriber.

Repeat uses machine learning to analyze one-time shopper behavior, automates reorder notifications, and delivers personalized replenishment carts that aid in up-sell and cross-sell efforts.

The result? Higher LTV, better margins, and more insights on your best customers.

To learn more, visit https://signup.getrepeat.io/

*This episode is brought to you by MuteSix, Repeat, and CartText**

Today we have Kareem Clarence Lawrence, Founder and CEO of Film Gear Club, a subscription-based video production gear rental house.

Kareem saw a need for a support system after graduating from film school. There’s a gap between the transition from film school where you work with high-quality equipment to working professionally. He wanted to solve this problem, so he started Film Gear Club.

According to him, companies need equipment to get their content out and tell their story. He says that the best way to stand out is to be authentic. For instance, communicating values is essential for every brand, which Film Gear Club helps by giving access and empowering them.

In part 1, he talks about:

* Gratefulness * Overview of the brand * Content and vision * Every company is a media company * Being authentic

Join Ramon Vela and Kareem Clarence Lawrence as they break down the inside story on The Story of a Brand.

For more on Film Gear Club, visit: http://www.filmgearclub.com

Subscribe and Listen to the podcast on all major apps. Listeners can also search for The Story of a Brand. Click here to listen on Apple Podcast or Spotify.

*

OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX.

MuteSix is the leading agency in performance marketing.

They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel.

They're currently offering listeners a FREE omnichannel marketing audit.

Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance.

The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO.

For your free digital marketing consultation, visit: https://mutesix.com/storyofabrand

*

This episode is also brought to you by CartText.

Are you interested in improving your Abandoned Cart Recovery rates?

Cart Text is Powered by real people, not bots, not AI, real people. Cart Text will contact & engage with your customers in real-time to make the sales you missed.

One by one, CartText will convert your abandoned carts, churned subscriptions, and billing-related issues using live agents + SMS. Real people, getting the job done.

To learn more, visit https://carttext.com/

*

This episode was brought to you by Repeat.

Repeat is the easiest way for your customers to reorder products they love.

Repeat will automate a frictionless reordering experience for the most significant part of a CPG brand’s customer base: The non-subscriber.

Repeat uses machine learning to analyze one-time shopper behavior, automates reorder notifications, and delivers personalized replenishment carts that aid in up-sell and cross-sell efforts.

The result? Higher LTV, better margins, and more insights on your best customers.

To learn more, visit https://signup.getrepeat.io/

**This episode is brought to you by MuteSix, Gorgias, and Attentive**

“Don't be so afraid of risk,” says Debbie Mullin, CEO and Founder of Copper Cow Coffee in the second half. She says she is passionate about sharing something delicious and believes there's no better path for her than this brand.

According to her, it's hard to accept the realization that you don't want something you built momentum for. The struggle she went through in large bureaucratic organizations was her motivator. She loves entrepreneurs because it doesn't matter who you are but rather what you can create and move forward.

Copper Cow Coffee doesn't include any artificial flavors. Their coffee is a blend of both robusta and arabica coffee beans. In the future, Debbie wants to continue making things easier for customers.

In part 2, she talks about:

* Sharing something delicious * Her advice for others * How is her role as a woman * Coffee path * Capturing Vietnamese taste * Feedback of her family * What's next

Join Ramon Vela and Debbie Mullin as they break down the inside story on The Story of a Brand.

For more on Copper Cow Coffee, visit: https://coppercowcoffee.com/

Subscribe and Listen to the podcast on all major apps. Listeners can also search for The Story of a Brand. Click here to listen on Apple Podcast or Spotify.

*

This episode was brought to you by MuteSix.

MuteSix is the leading agency in performance marketing.

They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel.

They're currently offering listeners a FREE omnichannel marketing audit.

Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance.

The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO.

For your free digital marketing consultation, visit: https://mutesix.com/storyofabrand

*

This episode was brought to you by Attentive.

How do the most innovative companies reach mobile consumers?

Meet Attentive, the text messaging solution trusted by innovative retail & e-commerce brands like CB2, Coach, and thousands of Shopify brands.

On average, Attentive customers see 25x ROI and 18.5% of online revenue driven by SMS. Ready for SMS to become one of your top three revenue channels?

Learn how to get started with your free trial by requesting a demo at https://www.attentivemobile.com/

*

This episode is also brought to you by Gorgias.

Did you know that loyal customers are 9x more likely to convert compared to a first-time shoppers?

That's why exceptional customer service is so important for your retention & growth. I recommend using Gorgias.

Gorgias combines all your communication channels, including email, SMS, social media, live chat, and phone, into one platform and gives you an organized view of all tickets.

This saves your support team hours per day and makes managing customer orders a breeze.

Go to https://www.gorgias.com/ to book a demo and mention the Story of a Brand podcast for two months free.

**This episode is brought to you by MuteSix, Gorgias, and Attentive**

“Becoming an entrepreneur gets easier and easier as you get questions answered,” says Debbie Mullin, CEO and Founder of Copper Cow Coffee, the first premium Vietnamese coffee company in the U.S.

Debbie was raised in California and had a Vietnamese mother. She always wanted to be part of something that could create opportunities. She used to work at the World Bank before Copper Cow Coffee. The flavor of Vietnamese coffee had always been interesting and exciting for her, so she chose to start the brand.

Hyper-focused learning had kept her going in her journey.

She talks about:

* Gratefulness * Overview of the brand * Why she started Copper Cow Coffee * What pushed her * Who pushed her back * Support from her mother

Join Ramon Vela and Debbie Mullin as they break down the inside story on The Story of a Brand.

For more on Copper Cow Coffee, visit: https://coppercowcoffee.com/

Subscribe and Listen to the podcast on all major apps. Listeners can also search for The Story of a Brand. Click here to listen on Apple Podcast or Spotify.

*

This episode was brought to you by MuteSix.

MuteSix is the leading agency in performance marketing.

They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel.

They're currently offering listeners a FREE omnichannel marketing audit.

Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance.

The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO.

For your free digital marketing consultation, visit: https://mutesix.com/storyofabrand

*

This episode was brought to you by Attentive.

How do the most innovative companies reach mobile consumers?

Meet Attentive, the text messaging solution trusted by innovative retail & e-commerce brands like CB2, Coach, and thousands of Shopify brands.

On average, Attentive customers see 25x ROI and 18.5% of online revenue driven by SMS. Ready for SMS to become one of your top three revenue channels?

Learn how to get started with your free trial by requesting a demo at https://www.attentivemobile.com/

*

This episode is also brought to you by Gorgias.

Did you know that loyal customers are 9x more likely to convert compared to a first-time shoppers?

That's why exceptional customer service is so important for your retention & growth. I recommend using Gorgias.

Gorgias combines all your communication channels, including email, SMS, social media, live chat, and phone, into one platform and gives you an organized view of all tickets.

This saves your support team hours per day and makes managing customer orders a breeze.

Go to https://www.gorgias.com/ to book a demo and mention the Story of a Brand podcast for two months free.

**This episode is brought to you by MuteSix, ShoppingGives, DRVE, and CartLoop**

“We can bring the vacation to you,” says Kenny Haisfield, Founder of Kenny Flowers. In part 2, Kenny says it's challenging to commit to a business concept when you are just starting. Figuring out how to do new things is tough.

He spent a year understanding customers, and in this year, production and balancing everything was difficult for him. They design their apparel with customers in mind. Kenny Flowers is 99 percent direct to consumers and has something for both men and women.

Kenny mentions that 2020 was a devastating time, but it helped them to change their perspective. The company moved from apparel just for vacations to apparel that can bring vacations to customers. The Pandemic led them to update their marketing.

He talks about:

* Challenges in early days * Their website * A brand that's around generations to come * Updating marketing * Where to get Kenny Flowers * New categories * His advice

Join Ramon Vela and Kenny Haisfield as they break down the inside story on The Story of a Brand.

For more on Kenny Flowers, visit: https://www.kennyflowers.com/

Subscribe and Listen to the podcast on all major apps. Just search for “The Story of a Brand.” Click here to listen on Apple Podcast or Spotify.

*

OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX.

MuteSix is the leading agency in performance marketing.

They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel.

They're currently offering listeners a FREE omnichannel marketing audit.

Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance.

The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO.

For your free digital marketing consultation, visit: https://www.mutesix.com/storyofabrand

*

This episode is also brought to you by ShoppingGives.

Looking for an easy way to engage conscious consumers through social impact? ShoppingGives has you covered.

Working with brands like Steve Madden and Kenneth Cole, ShoppingGives is helping brands of all sizes give back while boosting customer loyalty and lifetime value.

Get access to native integrations, exclusive donation data, and a fully managed donation process so you can do good while doing well.

To get started on your social impact journey, visit https://shoppinggives.com/sb.

*

This episode is brought to you by DRVE.

Why not amplify your sales with up to fifty thousand dollars per day in ad spend and a team of experts to optimize each paid marketing campaign.

Sound good? Let me introduce you to DRVE. DRVE invests and manages paid marketing for e-commerce brands around the world.

They have a unique offer of capital, expertise, and data-driven systems to scale online sales.

For more information, visit https://drve.com/pod/

*

This episode is brought to you by Cartloop.

If you are looking to grow your Shopify brand beyond automated blasts, you're going to love Cartloop.

Cartloop is the conversational SMS platform built for Shopify and loved by millions of shoppers.

They help hundreds of brands like ShineOn, Schoolyard Snacks, and GoodieCo recover more abandoned carts, convert website visitors into shoppers, and build customer loyalty, so they come back again and again.

Create a radically better SMS marketing experience, drive more revenue, and start building your SMS community in minutes.

Only for my listeners, get started with Cartloop today and get your first 2 months for free at Cartloop.io/story. That's right. 2 entire months to try conversational SMS marketing for free.

Head to https://www.cartloop.io/story today

**This episode is brought to you by MuteSix, ShoppingGives, DRVE, and CartLoop**

“A better, more modern Hawaiian shirt”, that's Kenny Flowers. Today we have Kenny Haisfield - founder of Kenny Flowers, a clothing brand that embraces the feeling of vacation every day.

In 2015, Kenny moved to Bali with a dream to create a new version of Hawaiian shirts after quitting his job at IBM. He has an attachment with Bali and shares history with it so he chose this place for his brand. In high school, he even started a nonprofit organization to sponsor teenagers in Bali.

In the early days, he had no business plan or background in fashion design, which he thinks was a blessing as got to talk to many people and think carefully about potential customers.

He talks about:

* Gratefulness * Overview of the brand * What his dad thinks * Did he did any research * How did he choose location * What influenced him to build nonprofit * Experience at IBM

Join Ramon Vela and Kenny Haisfield as they break down the inside story on The Story of a Brand.

For more on Kenny Flowers, visit: https://www.kennyflowers.com/

Subscribe and Listen to the podcast on all major apps. Just search for “The Story of a Brand.” Click here to listen on Apple Podcast or Spotify.

*

OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX.

MuteSix is the leading agency in performance marketing.

They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel.

They're currently offering listeners a FREE omnichannel marketing audit.

Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance.

The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO.

For your free digital marketing consultation, visit: https://www.mutesix.com/storyofabrand

*

This episode is also brought to you by ShoppingGives.

Looking for an easy way to engage conscious consumers through social impact? ShoppingGives has you covered.

Working with brands like Steve Madden and Kenneth Cole, ShoppingGives is helping brands of all sizes give back while boosting customer loyalty and lifetime value.

Get access to native integrations, exclusive donation data, and a fully managed donation process so you can do good while doing well.

To get started on your social impact journey, visit https://shoppinggives.com/sb.

*

This episode is brought to you by DRVE.

Why not amplify your sales with up to fifty thousand dollars per day in ad spend and a team of experts to optimize each paid marketing campaign.

Sound good? Let me introduce you to DRVE. DRVE invests and manages paid marketing for e-commerce brands around the world.

They have a unique offer of capital, expertise, and data-driven systems to scale online sales.

For more information, visit https://drve.com/pod/

*

This episode is brought to you by Cartloop.

If you are looking to grow your Shopify brand beyond automated blasts, you're going to love Cartloop.

Cartloop is the conversational SMS platform built for Shopify and loved by millions of shoppers.

They help hundreds of brands like ShineOn, Schoolyard Snacks, and GoodieCo recover more abandoned carts, convert website visitors into shoppers, and build customer loyalty, so they come back again and again.

Create a radically better SMS marketing experience, drive more revenue, and start building your SMS community in minutes.

Only for my listeners, get started with Cartloop today and get your first 2 months for free at Cartloop.io/story. That's right. 2 entire months to try conversational SMS marketing for free.

Head to https://www.cartloop.io/story

**This episode is brought to you by MuteSix, FenixCommerce, and EcoCart**

“What's right for the family pet - that's what is important for Whisker all the time,” according to Jacob Zuppke, President and COO of Whisker, previously known as AutoPets. In the second part, he says that it's nice to go through a rebranding, but people won’t notice as much when you don't have anything other than one product.

Whisker's two main products - called Litter-Robot and Feeder-Robot - help by automating the chores. They also have a furniture line that addresses different styles of decors. The brand intends to keep innovating within the pet tech sector while also delivering more refined accessories.

In part 2, he talks about:

* Grabbing the Whisker.com domain * Their Main products * How Litter-Robot works * Do cats like to use it * What’s the visioning for monitoring pet health * New products * How does the App work

Join Ramon Vela and Jacob Zuppke as they break down the inside story on The Story of a Brand.

For more on Whisker, https://hello.whisker.com/

Subscribe and Listen to the podcast on all major apps. Just search for The Story of a Brand. Click here to listen on Apple Podcast or Spotify.

*

OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX.

MuteSix is the leading agency in performance marketing.

They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel.

They're currently offering listeners a FREE omnichannel marketing audit.

Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance.

The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO.

For your free digital marketing consultation, visit: mutesix.com/storyofabrand

*

This episode is also brought to you by Fenix Commerce.

Folks, we all know delivery and shipping are a major pain.

Fortunately, with FenixCommerce, you can now deliver a better customer experience AND improve conversions up to 14% by providing personalized actual delivery dates and options directly on your Webstore.

And post-purchase, stay on top of things with Fenix proactive delivery alerts.

Retailers, brands, and online merchants big and small trust FenixCommerce to optimize the entire order, shipping, and delivery experience, so why not you.

For more details, check out fenixcommerce.com.

*

This episode is also brought to you by EcoCart.

EcoCart is an e-commerce plugin that encourages checkout by allowing your customers to shop carbon neutral with you.

And we all know that Sustainability is now a driving factor in consumers’ purchasing decisions.

That’s why the 1,500+ brands that use EcoCart like APL, BarkBox, Ancient Nutrition, and OLIPOP are seeing a massive boost to customer loyalty and engagement as well as up to 20% increase in cart conversion rates.

Get started today. Go to ecocart.io/sob

**This episode is brought to you by MuteSix, FenixCommerce, and EcoCart**

“To solve problems and deliver smarter insights for pet parents,” that’s the mission of Whisker. Today we have Jacob Zuppke, President and COO of Whisker, previously known as AutoPets, a brand that provides endlessly better pet care.

Jacob interviewed for different ad agencies after graduating from college in 2012. He founded a digital marketing agency called Traffic when he realized he wanted to do something of his own. The agency had fast growth, but Jacob had a desire to go beyond marketing. So, in 2015, he moved to the client-side.

The idea to build a business that could sustain itself was an eye-opener for him. He advises other entrepreneurs to don't be overly data-driven instead use data in the right place.

He talked about:

* Gratefulness * Overview of the brand * Where was he before * What drives digital agency owners to create their products * Products combined with marketing strategy * What excited him * Advice for others

Join Ramon Vela and Jacob Zuppke as they break down the inside story on The Story of a Brand.

For more on Whisker, https://hello.whisker.com/

Subscribe and Listen to the podcast on all major apps. Just search for The Story of a Brand. Click here to listen on Apple Podcast or Spotify.

*

OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX.

MuteSix is the leading agency in performance marketing.

They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel.

They're currently offering listeners a FREE omnichannel marketing audit.

Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance.

The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO.

For your free digital marketing consultation, visit: mutesix.com/storyofabrand

*

This episode is also brought to you by Fenix Commerce.

Folks, we all know delivery and shipping are a major pain.

Fortunately, with FenixCommerce, you can now deliver a better customer experience AND improve conversions up to 14% by providing personalized actual delivery dates and options directly on your Webstore.

And post-purchase, stay on top of things with Fenix proactive delivery alerts.

Retailers, brands, and online merchants big and small trust FenixCommerce to optimize the entire order, shipping, and delivery experience, so why not you.

For more details, check out fenixcommerce.com.

*

This episode is also brought to you by EcoCart.

EcoCart is an e-commerce plugin that encourages checkout by allowing your customers to shop carbon neutral with you.

And we all know that Sustainability is now a driving factor in consumers’ purchasing decisions.

That’s why the 1,500+ brands that use EcoCart like APL, BarkBox, Ancient Nutrition, and OLIPOP are seeing a massive boost to customer loyalty and engagement as well as up to 20% increase in cart conversion rates.

Get started today. Go to ecocart.io/sob

**This episode is brought to you by MuteSix, StoreYa, and Justuno**

“Our foods need to be light in weight but heavy in substance,” says Paloma Lopez, Co-Founder of Future Fit Foods. In the second half, Paloma describes their healthy Suppas and their diverse ingredients. Suppas is a vessel, while Future Fit Foods is an umbrella organization.

The brand tries to be transparent in the sourcing of ingredients. They intend to engage the next generation of food professionals too.

Getting people to try something new or be a part of the change was difficult for Paloma. According to her, the consumer is ready for the change, but industries hold a very tight model. She recommends choosing something you are passionate about as passion can carry you to success.

She talks about:

* Diverse ingredients * What surprised her * Balancing marketing and ingredient cost * Her recommendations to entrepreneurs * Evolving Suppas

Join Ramon Vela and Paloma Lopez as they break down the inside story on The Story of a Brand.

For more on Future Fit Foods, visit: https://www.futurefitfoods.com/

Subscribe and Listen to the podcast on all major apps. Simply search for “The Story of a Brand.” Click here to listen on Apple Podcast or Spotify.

*

OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX.

MuteSix is the leading agency in performance marketing.

They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel.

They're currently offering listeners a FREE omnichannel marketing audit.

Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance.

The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO.

For your free digital marketing consultation, visit: http://www.mutesix.com/storyofabrand

*

This episode is also brought to you by StoreYa.

If managing your ads drives you crazy, and you’re all about automating your ecom business, then you have to give StoreYa a try! StoreYa will Launch, Optimize & Scale your ads on Google, Facebook & Instagram...WITHOUT YOU having to do ANYTHING

Their powerful AI will optimize your campaigns 24/7, delivering the best ads to the right customers...

They are a Google & Facebook Partner that supports over 400,000 merchants!

To get started and enjoy a 33% discount for the first month, simply visit www.StoreYa.com/Story

*

This episode is also brought to you by Justuno.

Worried about hitting your revenue goals this month?

Make the most of your website traffic with Justuno - the #1 CRO tool for thriving e-commerce sites.

Grow your email and SMS lists, show smart product recommendations to increase your average order value, improve return on ad spend, and so much more.

Justuno helps you convert more website visitors into sales.

Visit https://www.justuno.com/ramon/ for a free 14-day trial, one-click install on Shopify, and 15% off with the code RAMON.