The Story of a Brand Show

*This episode is brought to you by MuteSix, Repeat, and CartText**

“Promote and champion the people that are producing our products” that's what Crafted Society does. Today we have Martin Johnston, Founder of Crafted Society.

Martin worked in the luxury industry with well-known global labels. He's familiar with footwear, bags, and accessories. However, he wanted more. As Martin says in the interview, “if you don't go out and build your dream, someone else is going to hire you to build their dream. So with his family’s support and his wife by his side, he started his brand in November 2015.

It's the first pure luxury player to introduce a sneaker subscription and a club membership. The brand understands the struggles of makers. During the pandemic, the store closure, regulations, as well as order cancellations were tough for them. So, they came up with subscriptions to help the artisans that make their products survive and thrive.

He talks about:

* Gratefulness * Overview of the company * Preserving a crafted society * Experience in pandemic * Subscription

Join Ramon Vela and Martin Johnston as they break down the inside story on The Story of a Brand.

For more on Crafted Society, visit: https://www.craftedsociety.com/ Subscribe and Listen to the podcast on all major apps. Just search for “The Story of a Brand.” Click here to listen on Apple Podcast or Spotify.

*

OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX.

MuteSix is the leading agency in performance marketing.

They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel.

They're currently offering listeners a FREE omnichannel marketing audit.

Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance.

The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO.

For your free digital marketing consultation, visit: https://mutesix.com/storyofabrand

*

This episode is also brought to you by CartText.

Are you interested in improving your Abandoned Cart Recovery rates?

Cart Text is Powered by real people, not bots, not AI, real people. Cart Text will contact & engage with your customers in real-time to make the sales you missed.

One by one, CartText will convert your abandoned carts, churned subscriptions, and billing-related issues using live agents + SMS. Real people, getting the job done.

To learn more, visit https://carttext.com/

*

This episode was brought to you by Repeat.

Repeat is the easiest way for your customers to reorder products they love.

Repeat will automate a frictionless reordering experience for the most significant part of a CPG brand’s customer base: The non-subscriber.

Repeat uses machine learning to analyze one-time shopper behavior, automates reorder notifications, and delivers personalized replenishment carts that aid in up-sell and cross-sell efforts.

The result? Higher LTV, better margins, and more insights on your best customers.

To learn more, visit https://signup.getrepeat.io/

**This episode is brought to you by MuteSix, Gorgias, and Attentive**

“Making wellness simple and accessible” that's the Heywell goal. In part 2, Ashley Selman, Co-Founder of Heywell, explains that they spent a lot of time developing the mission before developing the product before developing the product.

The brand wanted to develop something good for you, approachable, tastes good and can work into your life too. It was also important that they support other businesses especially women-owned businesses in the consumer packaged goods industry.

Heywell believes in making sure that ingredients are efficacious while still be delicious tasting. Their beverages are a great alternative to an alcohol-free occasion. Ashley says that living a wellness life is important, and her brand is a perfect sidekick for people in pursuit of a healthy life.

She talks about:

* Community * Product line * Different flavors * Deciding on focus areas * Their mission * What's next

Join Ramon Vela and Ashley Selman as they break down the inside story on The Story of a Brand.

For more on Heywell, visit: https://livingheywell.com/

Subscribe and Listen to the podcast on all major apps. Listeners can also search for The Story of a Brand. Click here to listen on Apple Podcast or Spotify.

*

This episode was brought to you by MuteSix.

MuteSix is the leading agency in performance marketing.

They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel.

They're currently offering listeners a FREE omnichannel marketing audit.

Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance.

The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO.

For your free digital marketing consultation, visit: https://mutesix.com/storyofabrand

*

This episode was brought to you by Attentive.

How do the most innovative companies reach mobile consumers?

Meet Attentive, the text messaging solution trusted by innovative retail & e-commerce brands like CB2, Coach, and thousands of Shopify brands.

On average, Attentive customers see 25x ROI and 18.5% of online revenue driven by SMS. Ready for SMS to become one of your top three revenue channels?

Learn how to get started with your free trial by requesting a demo at https://www.attentivemobile.com/

*

This episode is also brought to you by Gorgias.

Did you know that loyal customers are 9x more likely to convert compared to a first-time shoppers?

That's why exceptional customer service is so important for your retention & growth. I recommend using Gorgias.

Gorgias combines all your communication channels, including email, SMS, social media, live chat, and phone, into one platform and gives you an organized view of all tickets.

This saves your support team hours per day and makes managing customer orders a breeze.

Go to https://www.gorgias.com/ to book a demo and mention the Story of a Brand podcast for two months free.

**This episode is brought to you by MuteSix, Gorgias, and Attentive**

“A simple invitation to wellness” that's Heywell. Today we have Ashley Selman, Co-Founder of Heywell, a line of sparkling adaptogenic drinks that helps meet the demands of modern life.

Ashley comes from the beverage industry. She had worked in marketing for a global beer manufacturer along with her co-founder Britt Dougherty. They left their jobs to start Heywell. The brand provides support for immunity, stress, natural energy, and focus. The company also gives 1% of its sales to nonprofits.

According to Ashley, running a business is a learning curve, but she loves that she's in control of it. She advises other business owners to be open-minded, flexible, passionate and committed to their business. Pivoting and going direct to consumers helped Heywell in the pandemic.

In part 1, she talks about:

* Gratefulness * Overview of the brand * Why Heywell * The Brand's mission * The reality of starting a business * Lessons learned

Join Ramon Vela and Ashley Selman as they break down the inside story on The Story of a Brand.

For more on Heywell, visit: https://livingheywell.com/

Subscribe and Listen to the podcast on all major apps. Listeners can also search for The Story of a Brand. Click here to listen on Apple Podcast or Spotify.

*

This episode and the Show are sponsored by MuteSix.

MuteSix is the leading agency in performance marketing.

They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel.

They're currently offering listeners a FREE omnichannel marketing audit.

Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance.

The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO.

For your free digital marketing consultation, visit: https://mutesix.com/storyofabrand

*

This episode was brought to you by Attentive.

How do the most innovative companies reach mobile consumers?

Meet Attentive, the text messaging solution trusted by innovative retail & e-commerce brands like CB2, Coach, and thousands of Shopify brands.

On average, Attentive customers see 25x ROI and 18.5% of online revenue driven by SMS. Ready for SMS to become one of your top three revenue channels?

Learn how to get started with your free trial by requesting a demo at https://www.attentivemobile.com/

*

This episode is also brought to you by Gorgias.

Did you know that loyal customers are 9x more likely to convert compared to a first-time shoppers?

That's why exceptional customer service is so important for your retention & growth. I recommend using Gorgias.

Gorgias combines all your communication channels, including email, SMS, social media, live chat, and phone, into one platform and gives you an organized view of all tickets.

This saves your support team hours per day and makes managing customer orders a breeze.

Go to https://www.gorgias.com/ to book a demo and mention the Story of a Brand podcast for two months free.

**This episode is brought to you by MuteSix, Gorgias, and Attentive**

“You have to do it sooner than later,” says Ben Parr, who is the president and co-founder of Octane AI, “because every day you're not collecting data, you’re missing an opportunity.” In the second half of this Feature, he continues that not all brands are using zero-party data. According to him, capturing zero-party data will be better for the brands but also the consumer.

He mentions that zero-party data is optional information that the consumer willingly provides to a company that could then be used to improve the user experience. Ben also explains that any brand can use their products; however, there will be a different experience depending on size. He suggests that when starting, first, begin collecting data by setting a conversational pop-up. Next, ask for an email and then recommend products.

Ben advises that you're only as strong as the team since he's grateful to his co-founder. When it comes to building a product, he believes that one should be embarrassed by the first version but continue testing, learning, and talking to more customers to improve the product. Lastly, taking a break is essential as well.

He talks about:

* Their products * Customer criteria * What onboarding looks like * His recommendation * Challenges of joining a tech firm for a journalist * Advice for entrepreneurs

Join Ramon Vela and Ben Parr as they break down the inside story on The Story of a Brand.

For more on Octane AI, visit: https://www.octaneai.com/

Subscribe and Listen to the podcast on all major apps. Listeners can also search for The Story of a Brand. Click here to listen on Apple Podcast or Spotify.

*

This episode was brought to you by MuteSix.

MuteSix is the leading agency in performance marketing.

They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel.

They're currently offering listeners a FREE omnichannel marketing audit.

Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance.

The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO.

For your free digital marketing consultation, visit: https://mutesix.com/storyofabrand

*

This episode was brought to you by Attentive.

How do the most innovative companies reach mobile consumers?

Meet Attentive, the text messaging solution trusted by innovative retail & e-commerce brands like CB2, Coach, and thousands of Shopify brands.

On average, Attentive customers see 25x ROI and 18.5% of online revenue driven by SMS. Ready for SMS to become one of your top three revenue channels?

Learn how to get started with your free trial by requesting a demo at https://www.attentivemobile.com/

*

This episode is also brought to you by Gorgias.

Did you know that loyal customers are 9x more likely to convert compared to a first-time shoppers?

That's why exceptional customer service is so important for your retention & growth. I recommend using Gorgias.

Gorgias combines all your communication channels, including email, SMS, social media, live chat, and phone, into one platform and gives you an organized view of all tickets.

This saves your support team hours per day and makes managing customer orders a breeze.

Go to https://www.gorgias.com/ to book a demo and mention the Story of a Brand podcast for two months free.

**This episode is brought to you by MuteSix, Gorgias, and Attentive**

”The best at data collection for Shopify brands,” says Ben Parr. Today we have Ben Parr, President and Co-Founder of Octane AI, a zero-party data marketing platform for e-commerce brands, especially Shopify brands.

Ben was Editor-at-Large for Mashable in the past. He wrote a book called “Captivology: The Science of Capturing People's Attention.” For him, entrepreneurship was always on his mind, and it was just a matter of working on ideas.

He explains that Octane doesn't just collect data but leverage that data for deep personalization too. He also mentions that the Shopify ecosystem has completely exploded due to pandemic and consumer trends. He predicts that there will be a new class of eCommerce brands, lots of unpredictability; innovation; more competition between Shopify and Amazon.

He talks about:

* Gratefulness * Overview of the company * His background * Entrepreneurship * Challenges for the consumers * Trends in industry * Who's using zero-party data?

Join Ramon Vela and Ben Parr as they break down the inside story on The Story of a Brand.

For more on Octane AI, visit: https://www.octaneai.com/

Subscribe and Listen to the podcast on all major apps. Listeners can also search for The Story of a Brand. Click here to listen on Apple Podcast or Spotify.

*

This Show is sponsored by MuteSix.

MuteSix is the leading agency in performance marketing.

They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel.

They're currently offering listeners a FREE omnichannel marketing audit.

Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance.

The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO.

For your free digital marketing consultation, visit: https://mutesix.com/storyofabrand

*

This episode was brought to you by Attentive.

How do the most innovative companies reach mobile consumers?

Meet Attentive, the text messaging solution trusted by innovative retail & e-commerce brands like CB2, Coach, and thousands of Shopify brands.

On average, Attentive customers see 25x ROI and 18.5% of online revenue driven by SMS. Ready for SMS to become one of your top three revenue channels?

Learn how to get started with your free trial by requesting a demo at https://www.attentivemobile.com/

*

This episode is also brought to you by Gorgias.

Did you know that loyal customers are 9x more likely to convert compared to a first-time shoppers?

That's why exceptional customer service is so important for your retention & growth. I recommend using Gorgias.

Gorgias combines all your communication channels, including email, SMS, social media, live chat, and phone, into one platform and gives you an organized view of all tickets.

This saves your support team hours per day and makes managing customer orders a breeze.

Go to https://www.gorgias.com/ to book a demo and mention the Story of a Brand podcast for two months free.

**This episode is brought to you by MuteSix, ShoppingGives, DRVE, and CartLoop**

“To build a community and not just be a product company” that's a goal for Element Apothec. In the second part of this feature, Davina Kaonohi, CEO and Co-Founder of Element Apothec, continues speaking about the products that make people’s lives better.

Davina mentions that they will never use the fourteen hundred ingredients banned in Europe, Canada, and Japan as part of their product development process. The brand has quizzes, blogs, and has questions that Dr. Swathi for making educational videos to educate customers.

According to Davina, people are always looking for a community and alternative strategies & products to calm stress which Element Apothec provides. They aim at bringing their products from the kitchen to the world.

She talks about:

* Why CBD market * Their product categories * Verified and safe ingredients * Answering consumer questions * Investor programs at Element Apothec * New products and launches * Recommendation for anxiety

Join Ramon Vela and Davina Kaonohi as they break down the inside story on The Story of a Brand.

For more on Element Apothec, visit: https://elementapothec.com/

Subscribe and Listen to the podcast on all major apps. Just search for “The Story of a Brand.” Click here to listen on Apple Podcast or Spotify.

*

OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX.

MuteSix is the leading agency in performance marketing.

They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel.

They're currently offering listeners a FREE omnichannel marketing audit.

Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance.

The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO.

For your free digital marketing consultation, visit: https://www.mutesix.com/storyofabrand

*

This episode is also brought to you by ShoppingGives.

Looking for an easy way to engage conscious consumers through social impact? ShoppingGives has you covered.

Working with brands like Steve Madden and Kenneth Cole, ShoppingGives is helping brands of all sizes give back while boosting customer loyalty and lifetime value.

Get access to native integrations, exclusive donation data, and a fully managed donation process so you can do good while doing well.

To get started on your social impact journey, visit https://shoppinggives.com/sb.

*

This episode is brought to you by DRVE.

Why not amplify your sales with up to fifty thousand dollars per day in ad spend and a team of experts to optimize each paid marketing campaign.

Sound good? Let me introduce you to DRVE. DRVE invests and manages paid marketing for e-commerce brands around the world.

They have a unique offer of capital, expertise, and data-driven systems to scale online sales.

For more information, visit https://drve.com/pod/

*

This episode is brought to you by Cartloop.

If you are looking to grow your Shopify brand beyond automated blasts, you're going to love Cartloop.

Cartloop is the conversational SMS platform built for Shopify and loved by millions of shoppers.

They help hundreds of brands like ShineOn, Schoolyard Snacks, and GoodieCo recover more abandoned carts, convert website visitors into shoppers, and build customer loyalty, so they come back again and again.

Create a radically better SMS marketing experience, drive more revenue, and start building your SMS community in minutes.

Only for my listeners, get started with Cartloop today and get your first 2 months for free at Cartloop.io/story. That's right. 2 entire months to try conversational SMS marketing for free.

Head to https://www.cartloop.io/story today

**This episode is brought to you by MuteSix, ShoppingGives, DRVE, and CartLoop**

“We’re focused on improving the quality of our customers’ lives,” says Davina. Today we have Davina Kaonohi, CEO and Co-Founder of Element Apothec, a wellness brand.

Davina’s Aunt had a knack for creating products at home designed to heal herself and her loved ones. Davina used to do consulting for startups and e-commerce companies. So when her Aunt wanted to help other people by selling her products online, Davina built the website. Eventually, her Aunt wanted to turn the home-based business into a business able to scale, so Davina took the reins.

Marketing was always a challenge for the brand, but what helped was their focus on product quality, manufacturing, and building trust with the customer.

In part 1, she talks about:

* The Support she received * Overview of the brand * Her background * Her aunt and her remedies * The biggest challenges * Their marketing strategy * Building an ethical brand * Their manufacturing process

Join Ramon Vela and Davina Kaonohi as they break down the inside story on The Story of a Brand.

For more on Element Apothec, visit: https://elementapothec.com/

Subscribe and Listen to the podcast on all major apps. Just search for “The Story of a Brand.” Click here to listen on Apple Podcast or Spotify.

*

OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX.

MuteSix is the leading agency in performance marketing.

They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel.

They're currently offering listeners a FREE omnichannel marketing audit.

Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance.

The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO.

For your free digital marketing consultation, visit: https://www.mutesix.com/storyofabrand

*

This episode is also brought to you by ShoppingGives.

Looking for an easy way to engage conscious consumers through social impact? ShoppingGives has you covered.

Working with brands like Steve Madden and Kenneth Cole, ShoppingGives is helping brands of all sizes give back while boosting customer loyalty and lifetime value.

Get access to native integrations, exclusive donation data, and a fully managed donation process so you can do good while doing well.

To get started on your social impact journey, visit https://shoppinggives.com/sb.

*

This episode is brought to you by DRVE.

Why not amplify your sales with up to fifty thousand dollars per day in ad spend and a team of experts to optimize each paid marketing campaign.

Sound good? Let me introduce you to DRVE. DRVE invests and manages paid marketing for e-commerce brands around the world.

They have a unique offer of capital, expertise, and data-driven systems to scale online sales.

For more information, visit https://drve.com/pod/

*

This episode is brought to you by Cartloop.

If you are looking to grow your Shopify brand beyond automated blasts, you're going to love Cartloop.

Cartloop is the conversational SMS platform built for Shopify and loved by millions of shoppers.

They help hundreds of brands like ShineOn, Schoolyard Snacks, and GoodieCo recover more abandoned carts, convert website visitors into shoppers, and build customer loyalty, so they come back again and again.

Create a radically better SMS marketing experience, drive more revenue, and start building your SMS community in minutes.

Only for my listeners, get started with Cartloop today and get your first 2 months for free at Cartloop.io/story. That's right. 2 entire months to try conversational SMS marketing for free.

Head to https://www.cartloop.io/story today

**This episode is brought to you by MuteSix, FenixCommerce, and EcoCart**

In the second half of the Feature, Heather Florio, CEO of Desert Harvest, continues with what the brand did to maintain the emotional, mental health problems in the pandemic. The brand thought of ways to keep staff feeling connected, engaged, and healthy.

Heather says in regards to product development, Desert Harvest does a lot of research and works with doctors worldwide. Besides providing quality ingredients, products, and freshness to customers, the brand also has a compassionate assistance program for customers as well.

Then she mentions her book named “The Musculoskeletal Mystery,” which is about pelvic floor dysfunction.

She talks about:

* Benefits of their products * Sexual lubricants * Her book * Why aloe vera is beneficial * Their CBD * Last thoughts * New products and restorative tattoos

Join Ramon Vela and Heather Florio as they break down the inside story on The Story of a Brand.

For more on Desert Harvest, https://www.desertharvest.com/

Subscribe and Listen to the podcast on all major apps. Just search for The Story of a Brand. Click here to listen on Apple Podcast or Spotify.

*

OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX.

MuteSix is the leading agency in performance marketing.

They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel.

They're currently offering listeners a FREE omnichannel marketing audit.

Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance.

The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO.

For your free digital marketing consultation, visit: https://mutesix.com/storyofabrand

*

This episode is also brought to you by Fenix Commerce.

Folks, we all know delivery and shipping are a major pain.

Fortunately, with FenixCommerce, you can now deliver a better customer experience AND improve conversions up to 14% by providing personalized actual delivery dates and options directly on your Webstore.

And post-purchase, stay on top of things with Fenix proactive delivery alerts.

Retailers, brands, and online merchants big and small trust FenixCommerce to optimize the entire order, shipping, and delivery experience, so why not you.

For more details, check out https://fenixcommerce.com/.

*

This episode is also brought to you by EcoCart.

EcoCart is an e-commerce plugin that encourages checkout by allowing your customers to shop carbon neutral with you.

And we all know that Sustainability is now a driving factor in consumers’ purchasing decisions.

That’s why the 1,500+ brands that use EcoCart like APL, BarkBox, Ancient Nutrition, and OLIPOP are seeing a massive boost to customer loyalty and engagement as well as up to 20% increase in cart conversion rates.

Get started today. Go to ecocart.io/sob

**This episode is brought to you by MuteSix, FenixCommerce, and EcoCart**

“Catering to different health care needs” that's why Desert Harvest works with doctors from all over the world. Today we have Heather Florio, the CEO of Desert Harvest, a brand that has been manufacturing nutritional supplements and skincare products for consumer health needs for over 28 years.

In 1993, Heather's parents started Desert Harvest because her aunt was suffering from Interstitial cystitis. She used aloe vera and had promising results. So, her parents decided to create a safe, concentrated version of the Aloe Vera formula.

During the pandemic, the brand had to change its entire model. They experienced an ingredient shortage, made hand sanitizers, and shipping challenges, but they kept going.

She talks about:

* Gratefulness * Overview of the brand * Founding of Desert Harvest * Her mother’s example * How they made aloe vera safe * Challenges in pandemic

Join Ramon Vela and Heather Florio as they break down the inside story on The Story of a Brand.

For more on Desert Harvest, https://www.desertharvest.com/

Subscribe and Listen to the podcast on all major apps. Just search for The Story of a Brand. Click here to listen on Apple Podcast or Spotify.

*

OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX.

MuteSix is the leading agency in performance marketing.

They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel.

They're currently offering listeners a FREE omnichannel marketing audit.

Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance.

The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO.

For your free digital marketing consultation, visit: https://mutesix.com/storyofabrand

*

This episode is also brought to you by Fenix Commerce.

Folks, we all know delivery and shipping are a major pain.

Fortunately, with FenixCommerce, you can now deliver a better customer experience AND improve conversions up to 14% by providing personalized actual delivery dates and options directly on your Webstore.

And post-purchase, stay on top of things with Fenix proactive delivery alerts.

Retailers, brands, and online merchants big and small trust FenixCommerce to optimize the entire order, shipping, and delivery experience, so why not you.

For more details, check out https://fenixcommerce.com/.

*

This episode is also brought to you by EcoCart.

EcoCart is an e-commerce plugin that encourages checkout by allowing your customers to shop carbon neutral with you.

And we all know that Sustainability is now a driving factor in consumers’ purchasing decisions.

That’s why the 1,500+ brands that use EcoCart like APL, BarkBox, Ancient Nutrition, and OLIPOP are seeing a massive boost to customer loyalty and engagement as well as up to 20% increase in cart conversion rates.

Get started today. Go to ecocart.io/sob

**This episode is brought to you by MuteSix, StoreYa, and Justuno**

“Something tangible for women” that's what Agni has created. In the second part, Miriam Cruz and Astrid Schanz-Garbassi, Co-Founders of Agni, speak about limited research around women's health.

Agni's products are nourishing since, for Miriam and Astrid, the product's efficacy is essential. Even men can take their products because they have thoughtfully combined culinary ingredients. It's kind of like taking a multivitamin in food form.

They don't compromise with integrity, so the brand has partnered with two food scientists and R&D specialists. According to them, digestion is a foundation for all healthy moments. Miriam and Astrid are bringing mindfulness to eating through their brand.

In part 2, they talked about:

* Agni products * Is Agni for men? * Their production process * Product highlights * Consumer education * Next milestone

Join Ramon Vela, Miriam Cruz, and Astrid Schanz-Garbassi as they break down the inside story on The Story of a Brand.

For more on Agni, visit: https://agniforall.com/

Subscribe and Listen to the podcast on all major apps. Simply search for “The Story of a Brand.” Click here to listen on Apple Podcast or Spotify.

*

OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX.

MuteSix is the leading agency in performance marketing.

They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel.

They're currently offering listeners a FREE omnichannel marketing audit.

Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance.

The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO.

For your free digital marketing consultation, visit: http://www.mutesix.com/storyofabrand

*

This episode is also brought to you by StoreYa.

If managing your ads drives you crazy, and you’re all about automating your ecom business, then you have to give StoreYa a try! StoreYa will Launch, Optimize & Scale your ads on Google, Facebook & Instagram...WITHOUT YOU having to do ANYTHING

Their powerful AI will optimize your campaigns 24/7, delivering the best ads to the right customers...

They are a Google & Facebook Partner that supports over 400,000 merchants!

To get started and enjoy a 33% discount for the first month, simply visit www.StoreYa.com/Story

*

This episode is also brought to you by Justuno.

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Visit https://www.justuno.com/ramon/ for a free 14-day trial, one-click install on Shopify, and 15% off with the code RAMON.