The Story of a Brand Show

*This episode is brought to you by MuteSix, Repeat, and CartText**

“Flavor building blocks” that's how Alison Cayne, Founder describes Haven's Kitchen. In today’s show, we feature Haven’s Kitchen, a food producer brand that makes sauces. Alison did her master's in the food system and sustainability. In 2012, she started Haven's Kitchen as a cooking school to help people cook. Later, the brand launched its sauces. According to Alison, home cooking is good for personal health, family, community, and the environment.

She has pulled valuable business lessons from sustainability by understanding the connection between cooking and sustainability. She further shares her view on New York, which she believes is the heart of the country that will once again thrive.

In part 1, she talks about:

* Gratefulness * Overview of the company * What were the challenges * Changes in the pandemic * Thriving New York City

Join Ramon Vela and Alison Cayne as they break down the inside story on The Story of a Brand.

For more on Haven's Kitchen, visit: https://havenskitchen.com/

Subscribe and Listen to the podcast on all major apps. Listeners can also search for The Story of a Brand. Click here to listen on Apple Podcast or Spotify.

*

OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX.

MuteSix is the leading agency in performance marketing.

They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel.

They're currently offering listeners a FREE omnichannel marketing audit.

Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance.

The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO.

For your free digital marketing consultation, visit: https://mutesix.com/storyofabrand

*

This episode is also brought to you by CartText.

Are you interested in improving your Abandoned Cart Recovery rates?

Cart Text is Powered by real people, not bots, not AI, real people. Cart Text will contact & engage with your customers in real-time to make the sales you missed.

One by one, CartText will convert your abandoned carts, churned subscriptions, and billing-related issues using live agents + SMS. Real people, getting the job done.

To learn more, visit https://carttext.com/

*

This episode was brought to you by Repeat.

Repeat is the easiest way for your customers to reorder products they love.

Repeat will automate a frictionless reordering experience for the most significant part of a CPG brand’s customer base: The non-subscriber.

Repeat uses machine learning to analyze one-time shopper behavior, automates reorder notifications, and delivers personalized replenishment carts that aid in up-sell and cross-sell efforts.

The result? Higher LTV, better margins, and more insights on your best customers.

To learn more, visit https://signup.getrepeat.io/

**This episode is brought to you by MuteSix, Gorgias, and Attentive**

“You have to start wherever you’re at,” advises Michelle to business owners. In the second part, Michelle Seiler Tucker, Founder and CEO of Seiler Tucker says that people, product, process, proprietary, patrons, and profit are most important.

Buyers buy synergistic assets, so selling a business is all about synergies and bringing the right buyer to the table. She also mentions LOI or Letter of Intent which is a starting point of a deal.

Business owners make the mistake of working in the business, not on the business. They don’t plan an exit, build a solid infrastructure, sellable assets, or hire the right people.

Michelle says that startups are not risky; instead, existing businesses are. Lack of aim and innovation leads to bankruptcy. Companies that make things easier for customers will have the edge.

She talked about:

* Determining buyers requirement * Letter of Intent * Business mistakes * Example of Amazon * McDonald’s process * Who they work with

Join Ramon Vela and Michelle Seiler Tucker as they break down the inside story on The Story of a Brand.

For more on Seiler Tucker, visit: http://www.seilertucker.com

Subscribe and Listen to the podcast on all major apps. Listeners can also search for The Story of a Brand. Click here to listen on Apple Podcast or Spotify.

*

This episode was brought to you by MuteSix.

MuteSix is the leading agency in performance marketing.

They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel.

They're currently offering listeners a FREE omnichannel marketing audit.

Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance.

The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO.

For your free digital marketing consultation, visit: https://mutesix.com/storyofabrand

*

This episode was brought to you by Attentive.

How do the most innovative companies reach mobile consumers?

Meet Attentive, the text messaging solution trusted by innovative retail & e-commerce brands like CB2, Coach, and thousands of Shopify brands.

On average, Attentive customers see 25x ROI and 18.5% of online revenue driven by SMS. Ready for SMS to become one of your top three revenue channels?

Learn how to get started with your free trial by requesting a demo at https://www.attentivemobile.com/

*

This episode is also brought to you by Gorgias.

Did you know that loyal customers are 9x more likely to convert compared to a first-time shoppers?

That's why exceptional customer service is so important for your retention & growth. I recommend using Gorgias.

Gorgias combines all your communication channels, including email, SMS, social media, live chat, and phone, into one platform and gives you an organized view of all tickets.

This saves your support team hours per day and makes managing customer orders a breeze.

Go to https://www.gorgias.com/ to book a demo and mention the Story of a Brand podcast for two months free.

**This episode is brought to you by MuteSix, Gorgias, and Attentive**

“We specialize in buying, selling, fixing, and growing companies,” tells Michelle. Today we have Michelle Seiler Tucker, Founder and CEO of Seiler Tucker, a company specializing in working with founders to sell their businesses.

Michelle has been in the merger and acquisition industry for around 20 years, and over the period, she has sold over thousands of businesses while writing three books. She quotes the statistic that 80% of businesses cannot sell because the owners aren’t focusing on building a sellable asset. Problem-solving, as well as entrepreneurship, have always been a part of her personality.

She advises people to focus on what they can change. In part 1, she talks about:

* Gratefulness * Overview of the company * Her journey * Starting at Xerox company * Succeeding in a male-dominated industry * Her advice * Plan for the Sale

Join Ramon Vela and Michelle Seiler Tucker as they break down the inside story on The Story of a Brand.

For more on Seiler Tucker, visit: http://www.seilertucker.com

Subscribe and Listen to the podcast on all major apps. Listeners can also search for The Story of a Brand. Click here to listen on Apple Podcast or Spotify.

*

This episode was brought to you by MuteSix.

MuteSix is the leading agency in performance marketing.

They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel.

They're currently offering listeners a FREE omnichannel marketing audit.

Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance.

The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO.

For your free digital marketing consultation, visit: https://mutesix.com/storyofabrand

*

This episode was brought to you by Attentive.

How do the most innovative companies reach mobile consumers?

Meet Attentive, the text messaging solution trusted by innovative retail & e-commerce brands like CB2, Coach, and thousands of Shopify brands.

On average, Attentive customers see 25x ROI and 18.5% of online revenue driven by SMS. Ready for SMS to become one of your top three revenue channels?

Learn how to get started with your free trial by requesting a demo at https://www.attentivemobile.com/

*

This episode is also brought to you by Gorgias.

Did you know that loyal customers are 9x more likely to convert compared to a first-time shoppers?

That's why exceptional customer service is so important for your retention & growth. I recommend using Gorgias.

Gorgias combines all your communication channels, including email, SMS, social media, live chat, and phone, into one platform and gives you an organized view of all tickets.

This saves your support team hours per day and makes managing customer orders a breeze.

Go to https://www.gorgias.com/ to book a demo and mention the Story of a Brand podcast for two months free.

**This episode is brought to you by MuteSix, ShoppingGives, DRVE, and CartLoop**

It’s important to the founders that “She (mothers and mothers-to-be) see themselves when they're shopping on Kindred Bravely.” In the second part, Deeanne and Garret Akerson, Co-Founders and CEOs of Kindred Bravely, mention it's always on their radar to bring more diverse models of different sizes and skin tones. So, they have hundreds of distinct styles for varied occasions for women and mothers.

The brand has created a community via social media that is very encouraging, positive, grateful, and generous. Making apparel more comfortable, useful, and beautiful are three guiding premises in the designing process for Kindred Bravely.

They talked about:

* Their team members * Building community * What customers see * Design philosophy * Variety at Kindred Bravely * New program

Join Ramon Vela, Deeanne, and Garret Akerson as they break down the inside story on The Story of a Brand.

For more on Kindred Bravely, visit: https://www.kindredbravely.com/

Subscribe and Listen to the podcast on all major apps. Just search for “The Story of a Brand” Click here to listen on Apple Podcast or Spotify.

*

OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX.

MuteSix is the leading agency in performance marketing.

They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel.

They're currently offering listeners a FREE omnichannel marketing audit.

Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance.

The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO.

For your free digital marketing consultation, visit: https://www.mutesix.com/storyofabrand

*

This episode is also brought to you by ShoppingGives.

Looking for an easy way to engage conscious consumers through social impact? ShoppingGives has you covered.

Working with brands like Steve Madden and Kenneth Cole, ShoppingGives is helping brands of all sizes give back while boosting customer loyalty and lifetime value.

Get access to native integrations, exclusive donation data, and a fully managed donation process so you can do good while doing well.

To get started on your social impact journey, visit https://shoppinggives.com/sb.

*

This episode is brought to you by DRVE.

Why not amplify your sales with up to fifty thousand dollars per day in ad spend and a team of experts to optimize each paid marketing campaign.

Sound good? Let me introduce you to DRVE. DRVE invests and manages paid marketing for e-commerce brands around the world.

They have a unique offer of capital, expertise, and data-driven systems to scale online sales.

For more information, visit https://drve.com/pod/

*

This episode is brought to you by Cartloop.

If you are looking to grow your Shopify brand beyond automated blasts, you're going to love Cartloop.

Cartloop is the conversational SMS platform built for Shopify and loved by millions of shoppers.

They help hundreds of brands like ShineOn, Schoolyard Snacks, and GoodieCo recover more abandoned carts, convert website visitors into shoppers, and build customer loyalty, so they come back again and again.

Create a radically better SMS marketing experience, drive more revenue, and start building your SMS community in minutes.

Only for my listeners, get started with Cartloop today and get your first two months for free at Cartloop.io/story. That's right. 2 entire months to try conversational SMS marketing for free.

Head to https://www.cartloop.io/story today

**This episode is brought to you by MuteSix, ShoppingGives, DRVE, and CartLoop**

“Making clothes that are comfortable, useful, and stylish for mothers and mothers-to-be” that’s Kindred Bravely’s focus. Today we have Deeanne and Garret Akerson, Co-Founders and CEOs of Kindred Bravely, a nursing and maternity brand.

In 2015, Garret ran a boutique agency when he decided to enter the eCommerce and DTC space with Deeanne’ss idea of serving women in their nursing and maternity journey. According to Deeanne, maternity and breastfeeding apparel that is designed authentically for women has been overlooked.

Since the beginning, the brand has been on a mission to create comfort and community for women. In 2018, Kindred Bravely opened a warehouse which was a difficult task. Their other biggest challenges were managing inventory as well as cash. They remarked this year was more challenging than Covid.

In the first half, they talked about:

* Gratefulness * Overview of the company * Why Kindred Bravely * What were the challenges

Join Ramon Vela, Deeanne, and Garret Akerson as they break down the inside story on The Story of a Brand.

For more on Kindred Bravely, visit: https://www.kindredbravely.com/

Subscribe and Listen to the podcast on all major apps. Just search for “The Story of a Brand” Click here to listen on Apple Podcast or Spotify.

*

OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX.

MuteSix is the leading agency in performance marketing.

They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel.

They're currently offering listeners a FREE omnichannel marketing audit.

Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance.

The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO.

For your free digital marketing consultation, visit: https://www.mutesix.com/storyofabrand

*

This episode is also brought to you by ShoppingGives.

Looking for an easy way to engage conscious consumers through social impact? ShoppingGives has you covered.

Working with brands like Steve Madden and Kenneth Cole, ShoppingGives is helping brands of all sizes give back while boosting customer loyalty and lifetime value.

Get access to native integrations, exclusive donation data, and a fully managed donation process so you can do good while doing well.

To get started on your social impact journey, visit https://shoppinggives.com/sb.

*

This episode is brought to you by DRVE.

Why not amplify your sales with up to fifty thousand dollars per day in ad spend and a team of experts to optimize each paid marketing campaign.

Sound good? Let me introduce you to DRVE. DRVE invests and manages paid marketing for e-commerce brands around the world.

They have a unique offer of capital, expertise, and data-driven systems to scale online sales.

For more information, visit https://drve.com/pod/

*

This episode is brought to you by Cartloop.

If you are looking to grow your Shopify brand beyond automated blasts, you're going to love Cartloop.

Cartloop is the conversational SMS platform built for Shopify and loved by millions of shoppers.

They help hundreds of brands like ShineOn, Schoolyard Snacks, and GoodieCo recover more abandoned carts, convert website visitors into shoppers, and build customer loyalty, so they come back again and again.

Create a radically better SMS marketing experience, drive more revenue, and start building your SMS community in minutes.

Only for my listeners, get started with Cartloop today and get your first two months for free at Cartloop.io/story. That's right. 2 entire months to try conversational SMS marketing for free.

Head to https://www.cartloop.io/story today

**This episode is brought to you by MuteSix, FenixCommerce, and EcoCart**

In the second part, we have Kevin Chanthasiriphan and Kevin Lee, Co-Founders of Immi, a better-for-you Asian Food brand, as they relay that the pandemic environment was favorable for their product, the global supply was a hurdle for them.

Both quit their jobs in May of 2019. They launched their first product in January of this year. They even wished to launch early since the pandemic slowed down their product development.

The brand has swapped carbs and preservatives with protein and plant fiber. There is 35% less sodium in their noodles, and it can be adjusted by how much of the soup packets one uses.

They talked about:

* Official launch dates * Shipment in pandemic * Wished for an early launch * Immi noodles' specialty * Hidden details * Diabetes-friendly product * Their family's reaction * Feedback from customers * Are they plant-based * What's next

Join Ramon Vela, Kevin Chanthasiriphan, and Kevin Lee as they break down the inside story on The Story of a Brand.

For more on Immi, visit: https://immieats.com/

Subscribe and Listen to the podcast on all major apps. Just search for The Story of a Brand. Click here to listen on Apple Podcast or Spotify.

*

OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX.

MuteSix is the leading agency in performance marketing.

They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel.

They're currently offering listeners a FREE omnichannel marketing audit.

Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance.

The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO.

For your free digital marketing consultation, visit: https://mutesix.com/storyofabrand

*

This episode is also brought to you by Fenix Commerce.

Folks, we all know delivery and shipping are a major pain.

Fortunately, with FenixCommerce, you can now deliver a better customer experience AND improve conversions up to 14% by providing personalized actual delivery dates and options directly on your Webstore.

And post-purchase, stay on top of things with Fenix proactive delivery alerts.

Retailers, brands, and online merchants big and small trust FenixCommerce to optimize the entire order, shipping, and delivery experience, so why not you.

For more details, check out https://fenixcommerce.com/

*

This episode is also brought to you by EcoCart.

EcoCart is an e-commerce plugin that encourages checkout by allowing your customers to shop carbon neutral with you.

And we all know that Sustainability is now a driving factor in consumers’ purchasing decisions.

That’s why the 1,500+ brands that use EcoCart like APL, BarkBox, Ancient Nutrition, and OLIPOP are seeing a massive boost to customer loyalty and engagement as well as up to 20% increase in cart conversion rates.

Get started today. Go to https://ecocart.io/sob/

**This episode is brought to you by MuteSix, FenixCommerce, and EcoCart**

“Sharing with people the food experiences that we experienced growing up” was one of the motivations behind Immi. Today we have Kevin Chanthasiriphan and Kevin Lee, Co-Founders of Immi, a better-for-you Asian-American food brand.

Kevin Lee and Kevin Chanthasiriphan met as co-workers while working as product managers in the tech industry. They ate lunch together and bonded over noodles since noodles were a food they fondly remembered from their childhoods. Kevin Chanthasiriphan later worked in healthcare and Facebook, whereas Kevin Lee moved to an early-stage venture firm.

When they decided to start their journey in entrepreneurship, they chose to do a better-for-you brand with Asian flavors after noticing that there were high rates of chronic health conditions in their families and within the larger population.

Before launching, they tested 200 different recipes, made a landing page, and built an audience. Immi has no refined carbohydrates, low carbs, high protein, fiber and has reinvented ramen with modern ingredients.

They talked about:

* Gratefulness * Overview of the brand * Their background * Why Immi * What's unique about Immi Ramen * Feeling prepared * Demand testing * Pre-Launch Landing page marketing

Join Ramon Vela, Kevin Chanthasiriphan, and Kevin Lee as they break down the inside story on The Story of a Brand.

For more on Immi, visit: https://immieats.com/

Subscribe and Listen to the podcast on all major apps. Just search for The Story of a Brand. Click here to listen on Apple Podcast or Spotify.

*

OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX.

MuteSix is the leading agency in performance marketing.

They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel.

They're currently offering listeners a FREE omnichannel marketing audit.

Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance.

The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO.

For your free digital marketing consultation, visit: https://mutesix.com/storyofabrand

*

This episode is also brought to you by Fenix Commerce.

Folks, we all know delivery and shipping are a major pain.

Fortunately, with FenixCommerce, you can now deliver a better customer experience AND improve conversions up to 14% by providing personalized actual delivery dates and options directly on your Webstore.

And post-purchase, stay on top of things with Fenix proactive delivery alerts.

Retailers, brands, and online merchants big and small trust FenixCommerce to optimize the entire order, shipping, and delivery experience, so why not you.

For more details, check out https://fenixcommerce.com/

*

This episode is also brought to you by EcoCart.

EcoCart is an e-commerce plugin that encourages checkout by allowing your customers to shop carbon neutral with you.

And we all know that Sustainability is now a driving factor in consumers’ purchasing decisions.

That’s why the 1,500+ brands that use EcoCart like APL, BarkBox, Ancient Nutrition, and OLIPOP are seeing a massive boost to customer loyalty and engagement as well as up to 20% increase in cart conversion rates.

Get started today. Go to https://ecocart.io/sob/

**This episode is brought to you by MuteSix, StoreYa, and Justuno**

“Progress, not perfection” is Hector’s mantra which suggests that there will always be mistakes you can learn from. In part 2, Hector Saldivar, Founder and CEO of Tia Lupita Foods, mentions that if you have a solution to a problem, then you should go for it.

In the beginning, Hector had many challenges starting the brand, but his biggest challenge was getting his mom's blessing to use her much-sought-after recipe for hot sauce. He also found difficulty in finding the right co-packer for products.

He also discusses their other line of products, such as tortilla chips. As he mentions in the interview, you must keep on evolving, pivoting, and learning. Sustainability and helping to reduce carbon footprint is a big deal to the brand. According to him, they want to continue innovating in various ways, such as using “upcycling” to help consumers and the planet.

He talks about:

* Biggest challenges * Lessons learned * Their products * Tortilla chips * What's next

Join Ramon Vela and Hector Saldivar as they break down the inside story on The Story of a Brand.

For more on Tia Lupita Foods, visit: https://tialupitafoods.com/

Subscribe and Listen to the podcast on all major apps. Simply search for “The Story of a Brand.” Click here to listen on Apple Podcast or Spotify.

*

OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX.

MuteSix is the leading agency in performance marketing.

They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel.

They're currently offering listeners a FREE omnichannel marketing audit.

Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance.

The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO.

For your free digital marketing consultation, visit: https://mutesix.com/storyofabrand

*

This episode is also brought to you by StoreYa.

If managing your ads drives you crazy, and you’re all about automating your ecom business, then you have to give StoreYa a try! StoreYa will Launch, Optimize & Scale your ads on Google, Facebook & Instagram...WITHOUT YOU having to do ANYTHING

Their powerful AI will optimize your campaigns 24/7, delivering the best ads to the right customers...

They are a Google & Facebook Partner that supports over 400,000 merchants!

To get started and enjoy a 33% discount for the first month, simply visit www.StoreYa.com/Story

*

This episode is also brought to you by Justuno.

Worried about hitting your revenue goals this month?

Make the most of your website traffic with Justuno - the #1 CRO tool for thriving e-commerce sites.

Grow your email and SMS lists, show smart product recommendations to increase your average order value, improve return on ad spend, and so much more.

Justuno helps you convert more website visitors into sales.

Visit https://www.justuno.com/ramon/ for a free 14-day trial, one-click install on Shopify, and 15% off with the code RAMON.

**This episode is brought to you by MuteSix, StoreYa, and Justuno**

“A better for you Mexican-inspired food brand,” says Hector. Today we have Hector Saldivar, Founder and CEO of Tia Lupita Foods, a Mexican food, and beverage brand.

Hector came to the US about 16 years ago and worked in the consumer packaged goods space. He worked with companies like Nestle and Diamond Foods. He saw a white space when brands were losing authenticity by including artificial ingredients, preservatives, sodium, dull flavorings, and overall, lacking innovations.

He wanted to bring a breath of fresh air, so he started Tia Lupita Foods with his mom's much-sought-after hot sauce recipe. The brand uses clean, simple ingredients. It's also leading the way in terms of using Cactus as an alternative functional, sustainable ingredient.

He talks about:

* Gratefulness * Overview of the brand * What led him to Tia Lupita * Starting his own thing * Hot sauce recipe

Join Ramon Vela and Hector Saldivar as they break down the inside story on The Story of a Brand.

For more on Tia Lupita Foods, visit: https://tialupitafoods.com/

Subscribe and Listen to the podcast on all major apps. Simply search for “The Story of a Brand.” Click here to listen on Apple Podcast or Spotify.

*

OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX.

MuteSix is the leading agency in performance marketing.

They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel.

They're currently offering listeners a FREE omnichannel marketing audit.

Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance.

The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO.

For your free digital marketing consultation, visit: https://mutesix.com/storyofabrand

*

This episode is also brought to you by StoreYa.

If managing your ads drives you crazy, and you’re all about automating your ecom business, then you have to give StoreYa a try! StoreYa will Launch, Optimize & Scale your ads on Google, Facebook & Instagram...WITHOUT YOU having to do ANYTHING

Their powerful AI will optimize your campaigns 24/7, delivering the best ads to the right customers...

They are a Google & Facebook Partner that supports over 400,000 merchants!

To get started and enjoy a 33% discount for the first month, simply visit www.StoreYa.com/Story

*

This episode is also brought to you by Justuno.

Worried about hitting your revenue goals this month?

Make the most of your website traffic with Justuno - the #1 CRO tool for thriving e-commerce sites.

Grow your email and SMS lists, show smart product recommendations to increase your average order value, improve return on ad spend, and so much more.

Justuno helps you convert more website visitors into sales.

Visit https://www.justuno.com/ramon/ for a free 14-day trial, one-click install on Shopify, and 15% off with the code RAMON.

*This episode is brought to you by MuteSix, Repeat, and CartText**

“To use the power of transparent craftsmanship to inspire, empower and educate the next generation” that's the purpose of Crafted Society. In the second part, Martin Johnston, Founder of Crafted Society, mentions plans for opening and closing their subscription program.

Martin advises people never to give up, never doubt themselves, keep persevering, plugging away, and be determined. According to him, one should look at things from a constructive perspective instead of a critical perspective. He also mentions that it's important to embrace customers.

Crafted Society wants to make a difference to protect its 500 artisans’ partners. The brand also donates 1% of its turnover to people in need. Subscription model, ethics, full transparency is the beauty of Crafted Society.

He talks about:

* Opening and closing of the subscription * Advice for others * Products and subscription model * Club membership access * Support they provide * Innovations

Join Ramon Vela and Martin Johnston as they break down the inside story on The Story of a Brand.

For more on Crafted Society, visit: https://www.craftedsociety.com/ Subscribe and Listen to the podcast on all major apps. Just search for “The Story of a Brand.” Click here to listen on Apple Podcast or Spotify.

*

OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX.

MuteSix is the leading agency in performance marketing.

They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel.

They're currently offering listeners a FREE omnichannel marketing audit.

Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance.

The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO.

For your free digital marketing consultation, visit: https://mutesix.com/storyofabrand

*

This episode is also brought to you by CartText.

Are you interested in improving your Abandoned Cart Recovery rates?

Cart Text is Powered by real people, not bots, not AI, real people. Cart Text will contact & engage with your customers in real-time to make the sales you missed.

One by one, CartText will convert your abandoned carts, churned subscriptions, and billing-related issues using live agents + SMS. Real people, getting the job done.

To learn more, visit https://carttext.com/

*

This episode was brought to you by Repeat.

Repeat is the easiest way for your customers to reorder products they love.

Repeat will automate a frictionless reordering experience for the most significant part of a CPG brand’s customer base: The non-subscriber.

Repeat uses machine learning to analyze one-time shopper behavior, automates reorder notifications, and delivers personalized replenishment carts that aid in up-sell and cross-sell efforts.

The result? Higher LTV, better margins, and more insights on your best customers.

To learn more, visit https://signup.getrepeat.io/