The Story of a Brand Show

*This episode is brought to you by MuteSix, Repeat, and CartText**

“Giving people value through ice cream” that's what Killer Creamery does. Today we have Louis Armstrong, Founder of Killer Creamery, a whole natural zero sugar ice cream company.

Louis attended the University of Idaho and got a degree in food science. He acquired experience in R&D, quality assurance, and dairy operations. Initially, he wanted job security, but in his heart, he had always wanted to start a business of his own.

To him, manufacturing, co-packing, general supply chain, and generating sales were challenging, but something he expected and could handle. However, the length of the funding cycle and how difficult it was, was indeed the most challenging part of the startup journey for Louis. He advises entrepreneurs to have a clear vision for their business or don't do it.

In part 1, he discusses:

* Gratefulness * Overview of the brand * His background * What led him to start * His “cold water in your face” movement * Advice for others * Thinking negatively when planning

Join Ramon Vela and Louis Armstrong as they break down the inside story on The Story of a Brand.

For more on Killer Creamery, visit: https://killercreamery.com/ 

Subscribe and Listen to the podcast on all major apps. Just search for The Story of a Brand. Click here to listen on Apple Podcast or Spotify.

*

OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX.

MuteSix is the leading agency in performance marketing.

They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel.

They're currently offering listeners a FREE omnichannel marketing audit.

Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance.

The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO.

For your free digital marketing consultation, visit: https://mutesix.com/storyofabrand

*

This episode is also brought to you by CartText.

Are you interested in improving your Abandoned Cart Recovery rates?

Cart Text is Powered by real people, not bots, not AI, real people. Cart Text will contact & engage with your customers in real-time to make the sales you missed.

One by one, CartText will convert your abandoned carts, churned subscriptions, and billing-related issues using live agents + SMS. Real people, getting the job done.

To learn more, visit https://carttext.com/

*

This episode was brought to you by Repeat.

Repeat is the easiest way for your customers to reorder products they love.

Repeat will automate a frictionless reordering experience for the most significant part of a CPG brand’s customer base: The non-subscriber.

Repeat uses machine learning to analyze one-time shopper behavior, automates reorder notifications, and delivers personalized replenishment carts that aid in up-sell and cross-sell efforts.

The result? Higher LTV, better margins, and more insights on your best customers.

To learn more, visit https://signup.getrepeat.io/

**This episode is brought to you by MuteSix, Gorgias, and Attentive**

“You're trading on your belief in the story,” says Ginger when asked about the brand story. In part 2, Ginger Zumaeta, CEO and Founder of Zumaeta Group, tells us that there's no hard and fast rule regarding the connection between the founder and the brand. Eventually, all brands develop a life of their own.

Sharing the story you do have and getting everyone on board is an essential part of the culture which the Zumaeta Group helps with. There's a need for support systems such as messaging architecture. The way you engage with existing customers, partners, prospects, and media must be told with the same story.

Ginger explains that one cannot be known for everything or help everybody through her example of milk in different varieties.

She discusses:

* Founder and brand story * Her recommendation for companies * Communicating to the same person at different life stages * Scaling the message * Her book

Join Ramon Vela and Ginger Zumaeta as they break down the inside story on The Story of a Brand.

For more on Zumaeta Group, visit: https://www.zumaetagroup.com/homepage

Subscribe and Listen to the podcast on all major apps. Listeners can also search for The Story of a Brand. Click here to listen on Apple Podcast or Spotify.

*

This episode was brought to you by MuteSix.

MuteSix is the leading agency in performance marketing.

They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel.

They're currently offering listeners a FREE omnichannel marketing audit.

Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance.

The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO.

For your free digital marketing consultation, visit: https://mutesix.com/storyofabrand

*

This episode was brought to you by Attentive.

How do the most innovative companies reach mobile consumers?

Meet Attentive, the text messaging solution trusted by innovative retail & e-commerce brands like CB2, Coach, and thousands of Shopify brands.

On average, Attentive customers see 25x ROI and 18.5% of online revenue driven by SMS. Ready for SMS to become one of your top three revenue channels?

Learn how to get started with your free trial by requesting a demo at https://www.attentivemobile.com/

*

This episode is also brought to you by Gorgias.

Did you know that loyal customers are 9x more likely to convert compared to a first-time shoppers?

That's why exceptional customer service is so important for your retention & growth. I recommend using Gorgias.

Gorgias combines all your communication channels, including email, SMS, social media, live chat, and phone, into one platform and gives you an organized view of all tickets.

This saves your support team hours per day and makes managing customer orders a breeze.

Go to https://www.gorgias.com/ to book a demo and mention the Story of a Brand podcast for two months free.

**This episode is brought to you by MuteSix, Gorgias, and Attentive**

“Helping brands position and communicate big ideas” that's what the Zumaeta Group does. Today we have Ginger Zumaeta, CEO and founder of Zumaeta Group, a brand strategy firm.

Ginger started as a receptionist in a media company in New York. Then she got into research which she later switched to marketing, media, and communication at different companies before Zumaeta Group. Along the way, she earned accolades, a strong network, and even an Emmy.

Keeping your brand story simple, clear, and direct is important. According to Ginger, the story depends on the people one is interacting with. Be authentic instead of complicated since complex things disconnect people. Creating emotions is easier with stories, so Founders should focus on perfecting their storytelling skills.

In the first half, she talked about:

* Gratefulness * Overview of the brand * Her background * The formula for telling the story * Brand should be authentic

Join Ramon Vela and Ginger Zumaeta as they break down the inside story on The Story of a Brand.

For more on Zumaeta Group, visit: https://www.zumaetagroup.com/homepage

Subscribe and Listen to the podcast on all major apps. Listeners can also search for The Story of a Brand. Click here to listen on Apple Podcast or Spotify.

*

This episode was brought to you by MuteSix.

MuteSix is the leading agency in performance marketing.

They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel.

They're currently offering listeners a FREE omnichannel marketing audit.

Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance.

The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO.

For your free digital marketing consultation, visit: https://mutesix.com/storyofabrand

*

This episode was brought to you by Attentive.

How do the most innovative companies reach mobile consumers?

Meet Attentive, the text messaging solution trusted by innovative retail & e-commerce brands like CB2, Coach, and thousands of Shopify brands.

On average, Attentive customers see 25x ROI and 18.5% of online revenue driven by SMS. Ready for SMS to become one of your top three revenue channels?

Learn how to get started with your free trial by requesting a demo at https://www.attentivemobile.com/

*

This episode is also brought to you by Gorgias.

Did you know that loyal customers are 9x more likely to convert compared to a first-time shoppers?

That's why exceptional customer service is so important for your retention & growth. I recommend using Gorgias.

Gorgias combines all your communication channels, including email, SMS, social media, live chat, and phone, into one platform and gives you an organized view of all tickets.

This saves your support team hours per day and makes managing customer orders a breeze.

Go to https://www.gorgias.com/ to book a demo and mention the Story of a Brand podcast for two months free.

**This episode is brought to you by MuteSix, ShoppingGives, DRVE, and CartLoop**

“We're trying to replace the sweetness you find in other beverages” says Candace since people love their sweets. In part 2, Candice Crane, Founder and CEO and Aaron Crane, Co-Founder of Petal mentions botanicals are ancient elixirs that are good for the body.

Petal is clean, organic, caffeine-free, it can be versatile because you can enjoy it any time of day. Ingredients like extracts from botanicals, fruits, herbs, and slightly sweetened petals set Petal apart from other beverages. Candice and Aaron perfected their batch by listening to consumers and introducing new flavors.

The brand was mostly a grocery channel at the start of the pandemic. However, their direct-to-consumer website took off after its launch in covid times. Lastly, Candice advises people to be persistent when dealing with challenges.

They talked about:

* Ingredients * How botanicals are incorporated * Their best sellers * Difficulty in pandemic * Where to Buy * Candice's advice

Join Ramon Vela, Candice Crane, and Aaron Crane as they break down the inside story on The Story of a Brand.

For more on Petal, Visit: https://drinkpetal.com/

Subscribe and Listen to the podcast on all major apps. Just search for “The Story of a Brand” Click here to listen on Apple Podcast or Spotify.

*

OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX.

MuteSix is the leading agency in performance marketing.

They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel.

They're currently offering listeners a FREE omnichannel marketing audit.

Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance.

The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO.

For your free digital marketing consultation, visit: https://www.mutesix.com/storyofabrand

*

This episode is also brought to you by ShoppingGives.

Looking for an easy way to engage conscious consumers through social impact? ShoppingGives has you covered.

Working with brands like Steve Madden and Kenneth Cole, ShoppingGives is helping brands of all sizes give back while boosting customer loyalty and lifetime value.

Get access to native integrations, exclusive donation data, and a fully managed donation process so you can do good while doing well.

To get started on your social impact journey, visit https://shoppinggives.com/sb.

*

This episode is brought to you by DRVE.

Why not amplify your sales with up to fifty thousand dollars per day in ad spend and a team of experts to optimize each paid marketing campaign.

Sound good? Let me introduce you to DRVE. DRVE invests and manages paid marketing for e-commerce brands around the world.

They have a unique offer of capital, expertise, and data-driven systems to scale online sales.

For more information, visit https://drve.com/pod/

*

This episode is brought to you by Cartloop.

If you are looking to grow your Shopify brand beyond automated blasts, you're going to love Cartloop.

Cartloop is the conversational SMS platform built for Shopify and loved by millions of shoppers.

They help hundreds of brands like ShineOn, Schoolyard Snacks, and GoodieCo recover more abandoned carts, convert website visitors into shoppers, and build customer loyalty, so they come back again and again.

Create a radically better SMS marketing experience, drive more revenue, and start building your SMS community in minutes.

Only for my listeners, get started with Cartloop today and get your first two months for free at Cartloop.io/story. That's right. 2 entire months to try conversational SMS marketing for free.

Head to https://www.cartloop.io/story today 

**This episode is brought to you by MuteSix, ShoppingGives, DRVE, and CartLoop**

“Raise your vibe” that's been Petal’s tagline and what it so beautifully illustrates on everything from it’s artwork, ingredients, and aromas. In part 1, we have Candice Crane, Founder and CEO and Aaron Crane, Co-founder of Petal, a beverage brand that provides caffeine-free uplifting refreshments.

She was inspired by craft sodas but they were high in fructose corn syrup and sugar. So, she decided to make certified organic, low sugar, and low-calorie beverages.

According to her, the beverage industry is extremely competitive that's why she's creating a new category of sparkling botanicals since botanicals are beautiful and uplifting with herbal ingredients. Being a woman entrepreneur in beverages is hard because in many ways it is still an “old-boys” club but she’s so grateful for her husband's support.

They talked about:

* Gratefulness * Overview of the brand * Why Petal * Challenges as a woman entrepreneur

Join Ramon Vela, Candice Crane, and Aaron Crane as they break down the inside story on The Story of a Brand.

For more on Petal, Visit: https://drinkpetal.com/

Subscribe and Listen to the podcast on all major apps. Just search for “The Story of a Brand” Click here to listen on Apple Podcast or Spotify.

*

OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX.

MuteSix is the leading agency in performance marketing.

They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel.

They're currently offering listeners a FREE omnichannel marketing audit.

Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance.

The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO.

For your free digital marketing consultation, visit: https://www.mutesix.com/storyofabrand

*

This episode is also brought to you by ShoppingGives.

Looking for an easy way to engage conscious consumers through social impact? ShoppingGives has you covered.

Working with brands like Steve Madden and Kenneth Cole, ShoppingGives is helping brands of all sizes give back while boosting customer loyalty and lifetime value.

Get access to native integrations, exclusive donation data, and a fully managed donation process so you can do good while doing well.

To get started on your social impact journey, visit https://shoppinggives.com/sb.

*

This episode is brought to you by DRVE.

Why not amplify your sales with up to fifty thousand dollars per day in ad spend and a team of experts to optimize each paid marketing campaign.

Sound good? Let me introduce you to DRVE. DRVE invests and manages paid marketing for e-commerce brands around the world.

They have a unique offer of capital, expertise, and data-driven systems to scale online sales.

For more information, visit https://drve.com/pod/

*

This episode is brought to you by Cartloop.

If you are looking to grow your Shopify brand beyond automated blasts, you're going to love Cartloop.

Cartloop is the conversational SMS platform built for Shopify and loved by millions of shoppers.

They help hundreds of brands like ShineOn, Schoolyard Snacks, and GoodieCo recover more abandoned carts, convert website visitors into shoppers, and build customer loyalty, so they come back again and again.

Create a radically better SMS marketing experience, drive more revenue, and start building your SMS community in minutes.

Only for my listeners, get started with Cartloop today and get your first two months for free at Cartloop.io/story. That's right. 2 entire months to try conversational SMS marketing for free.

Head to https://www.cartloop.io/story today 

**This episode is brought to you by MuteSix, FenixCommerce, and EcoCart**

“It’s a really easy way to show your values,” that's what Michael thinks about their conversation about their card deck. In part 2, Michael Tennant, Founder of Curiosity Lab, mentions their different card decks. He remarks that their happy hour edition is best for starters.

According to Michael, intuition is a cousin of empathy. Curiosity Lab is working with many leaders on spreading empathy across several areas as well as organizations. The brand is also starting its first meaningful content initiative. An article and video series called Driving Change from the Inside will be out on November 4th and should be available when this feature is published.

Curiosity Lab works with DNI-focused companies that genuinely want to create a safe space for all its employees.

He talks about:

* Spreading empathy * Being aware of emotions * Their card decks * Their workshops * Criteria for companies * Where to start * Curiosity Lab's guidelines

Join Ramon Vela and Michael Tennant as they break down the inside story on The Story of a Brand.

For more on Curiosity Lab, visit: https://www.curiositylab.io/

Subscribe and Listen to the podcast on all major apps. Just search for The Story of a Brand. Click here to listen on Apple Podcast or Spotify.

*

OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX.

MuteSix is the leading agency in performance marketing.

They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel.

They're currently offering listeners a FREE omnichannel marketing audit.

Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance.

The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO.

For your free digital marketing consultation, visit: https://mutesix.com/storyofabrand

*

This episode is also brought to you by Fenix Commerce.

Folks, we all know delivery and shipping are a major pain.

Fortunately, with FenixCommerce, you can now deliver a better customer experience AND improve conversions up to 14% by providing personalized actual delivery dates and options directly on your Webstore.

And post-purchase, stay on top of things with Fenix proactive delivery alerts.

Retailers, brands, and online merchants big and small trust FenixCommerce to optimize the entire order, shipping, and delivery experience, so why not you.

For more details, check out https://fenixcommerce.com/

*

This episode is also brought to you by EcoCart.

EcoCart is an e-commerce plugin that encourages checkout by allowing your customers to shop carbon neutral with you.

And we all know that Sustainability is now a driving factor in consumers’ purchasing decisions.

That’s why the 1,500+ brands that use EcoCart like APL, BarkBox, Ancient Nutrition, and OLIPOP are seeing a massive boost to customer loyalty and engagement as well as up to 20% increase in cart conversion rates.

Get started today. Go to https://ecocart.io/sob/

**This episode is brought to you by MuteSix, FenixCommerce, and EcoCart**

“Creating work that advocates for a more inclusive and empathetic world” that's what Curiosity Lab is dedicated to bringing into the world. Today we have Michael Tennant, Founder of Curiosity Lab, a product content and experience company.

Michael spent 15 years in media and advertising. In 2017, he left traditional advertising due to family problems and presidential elections. He decided to create the Curiosity Lab as he wanted to deliver something meaningful to people.

He came up with three values for Curiosity Lab: curiosity, compassion, and connection. The values helped the brand in channelizing its energy. Resources, as well as experience, were the biggest challenges in their journey. Michael believes that his willingness to admit his wrongdoings is his superpower.

In part 1, he discusses:

* Gratefulness * Overview of the brand * His motivating factor * What were the challenges * His development model * Superpower

Join Ramon Vela and Michael Tennant as they break down the inside story on The Story of a Brand.

For more on Curiosity Lab, visit: https://www.curiositylab.io/

Subscribe and Listen to the podcast on all major apps. Just search for The Story of a Brand. Click here to listen on Apple Podcast or Spotify.

*

OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX.

MuteSix is the leading agency in performance marketing.

They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel.

They're currently offering listeners a FREE omnichannel marketing audit.

Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance.

The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO.

For your free digital marketing consultation, visit: https://mutesix.com/storyofabrand

*

This episode is also brought to you by Fenix Commerce.

Folks, we all know delivery and shipping are a major pain.

Fortunately, with FenixCommerce, you can now deliver a better customer experience AND improve conversions up to 14% by providing personalized actual delivery dates and options directly on your Webstore.

And post-purchase, stay on top of things with Fenix proactive delivery alerts.

Retailers, brands, and online merchants big and small trust FenixCommerce to optimize the entire order, shipping, and delivery experience, so why not you.

For more details, check out https://fenixcommerce.com/

*

This episode is also brought to you by EcoCart.

EcoCart is an e-commerce plugin that encourages checkout by allowing your customers to shop carbon neutral with you.

And we all know that Sustainability is now a driving factor in consumers’ purchasing decisions.

That’s why the 1,500+ brands that use EcoCart like APL, BarkBox, Ancient Nutrition, and OLIPOP are seeing a massive boost to customer loyalty and engagement as well as an up to a 20% increase in cart conversion rates.

Get started today. Go to https://ecocart.io/sob/

**This episode is brought to you by MuteSix, StoreYa, and Justuno**

“For many consumers, Humble has become their scent..that's been exciting” says Jeff. In the second half, Jeff Shardell, Founder and CEO of Humble Brands mentions the ingredients as well as their source.

For Humble Brands, getting adoption in retail stores was the biggest challenge aside from production in the company’s early days. Convincing people to join, giving equity, and making them believe in the brand was part of their success.

There's a transition between when you switch from past toxic deodorants to new or natural ones. According to him, our body knows what's good and what's not. Jeff also mentions their discovery kit where people can get their deodorants in travel size and discover what connects with them. The brand has launched lip balm, soaps, and even plans to launch house cleaning products.

He talked about:

* Early challenges * Lessons on growing organically * Keeping culture alive * Production process * Transitioning period * Their products * Product ingredients

Join Ramon Vela and Jeff Shardell as they break down the inside story on The Story of a Brand.

For more on Humble Brands, visit: https://humblebrands.com/

Subscribe and Listen to the podcast on all major apps. Simply search for “The Story of a Brand.” Click here to listen on Apple Podcast or Spotify.

*

OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX.

MuteSix is the leading agency in performance marketing.

They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel.

They're currently offering listeners a FREE omnichannel marketing audit.

Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance.

The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO.

For your free digital marketing consultation, visit: https://mutesix.com/storyofabrand

*

This episode is also brought to you by StoreYa.

If managing your ads drives you crazy, and you’re all about automating your ecom business, then you have to give StoreYa a try! StoreYa will Launch, Optimize & Scale your ads on Google, Facebook & Instagram...WITHOUT YOU having to do ANYTHING

Their powerful AI will optimize your campaigns 24/7, delivering the best ads to the right customers...

They are a Google & Facebook Partner that supports over 400,000 merchants!

To get started and enjoy a 33% discount for the first month, simply visit www.StoreYa.com/Story

*

This episode is also brought to you by Justuno.

Worried about hitting your revenue goals this month?

Make the most of your website traffic with Justuno - the #1 CRO tool for thriving e-commerce sites.

Grow your email and SMS lists, show smart product recommendations to increase your average order value, improve return on ad spend, and so much more.

Justuno helps you convert more website visitors into sales.

Visit https://www.justuno.com/ramon/ for a free 14-day trial, one-click install on Shopify, and 15% off with the code RAMON.

**This episode is brought to you by MuteSix, StoreYa, and Justuno**

“Creating products that are good for you” that's the mission of Humble Brands. Today we have Jeff Shardell, Founder and CEO of Humble Brands, a brand that makes health and beautifully scented personal care products.

Jeff worked in the tech industry in the San Francisco Bay Area for most of his career. He wanted to detoxify his life and make a change. Interestingly, Jeff became a tornado chaser which led him to New Mexico. It was in New Mexico, where he started Humble Brands about six years ago after reading about the toxicities of deodorants.

The brand uses a simple set of ingredients, super safe ingredients as well as sustainable packaging. At present, there's a fundamental change happening in the CPG world due to the rising demand for natural and sustainable products.

He talked about:

* Gratefulness * Overview of the brand * Why Humble Brands * Thoughts on Tornado Chasing * Why deodorants * The challenges of business

Join Ramon Vela and Jeff Shardell as they break down the inside story on The Story of a Brand.

For more on Humble Brands, visit: https://humblebrands.com/

Subscribe and Listen to the podcast on all major apps. Simply search for “The Story of a Brand.” Click here to listen on Apple Podcast or Spotify.

*

OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX.

MuteSix is the leading agency in performance marketing.

They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel.

They're currently offering listeners a FREE omnichannel marketing audit.

Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance.

The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO.

For your free digital marketing consultation, visit: https://mutesix.com/storyofabrand

*

This episode is also brought to you by StoreYa.

If managing your ads drives you crazy, and you’re all about automating your ecom business, then you have to give StoreYa a try! StoreYa will Launch, Optimize & Scale your ads on Google, Facebook & Instagram...WITHOUT YOU having to do ANYTHING

Their powerful AI will optimize your campaigns 24/7, delivering the best ads to the right customers...

They are a Google & Facebook Partner that supports over 400,000 merchants!

To get started and enjoy a 33% discount for the first month, simply visit www.StoreYa.com/Story

*

This episode is also brought to you by Justuno.

Worried about hitting your revenue goals this month?

Make the most of your website traffic with Justuno - the #1 CRO tool for thriving e-commerce sites.

Grow your email and SMS lists, show smart product recommendations to increase your average order value, improve return on ad spend, and so much more.

Justuno helps you convert more website visitors into sales.

Visit https://www.justuno.com/ramon/ for a free 14-day trial, one-click install on Shopify, and 15% off with the code RAMON.

*This episode is brought to you by MuteSix, Repeat, and CartText**

“Business can be part of the solution for revitalizing and rebranding a community” that's what Marshall thinks. In part 2, Marshall Rabil, Director of Sales and Third-Generation owner of Hubs Peanuts, talks about how being a healthy food company helped them during the pandemic.

According to Marshall, peanuts are the perfect night food option too. Hubs Peanuts are pioneers of blister fried cooking. They use just four ingredients, namely peanuts, salt, oil, and water. They follow a simple process for their recipe. He says that the brand is different from other brands because it's also a manufacturer.

Here he talks about:

* Snacking habits during the pandemic * Hubs Peanuts recipe * What's unique about them * Product recommendation * Their subscription service * New partnerships

Join Ramon Vela and Marshall Rabil as they break down the inside story on The Story of a Brand.

For more on Hubs Peanuts, visit: https://www.hubspeanuts.com/

Subscribe and Listen to the podcast on all major apps. Just search for “The Story of a Brand” Click here to listen on Apple Podcast or Spotify.

*

OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX.

MuteSix is the leading agency in performance marketing.

They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel.

They're currently offering listeners a FREE omnichannel marketing audit.

Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance.

The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO.

For your free digital marketing consultation, visit: https://www.mutesix.com/storyofabrand

*

This episode is also brought to you by CartText.

Are you interested in improving your Abandoned Cart Recovery rates?

Cart Text is Powered by real people, not bots, not AI, real people. Cart Text will contact & engage with your customers in real-time to make the sales you missed.

One by one, CartText will convert your abandoned carts, churned subscriptions, and billing-related issues using live agents + SMS. Real people, getting the job done.

To learn more, visit https://carttext.com/

*

This episode was brought to you by Repeat.

Repeat is the easiest way for your customers to reorder products they love.

Repeat will automate a frictionless reordering experience for the most significant part of a CPG brand’s customer base: The non-subscriber.

Repeat uses machine learning to analyze one-time shopper behavior, automates reorder notifications, and delivers personalized replenishment carts that aid in up-sell and cross-sell efforts.

The result? Higher LTV, better margins, and more insights on your best customers.

To learn more, visit https://signup.getrepeat.io/