The Story of a Brand Show

**This episode is brought to you by MuteSix, StoreYa, and Justuno**

“To share this incredible amount of experience,” that's Norma's big purpose. In part 1, we have Norma Kamali, owner of apparel, skincare and design lines and author of 'I am Invincible'. The whole idea behind her book is a “how-to” for women on how to be invincible throughout the decades of their life.

Norma was shy and introverted but dealing with ups and downs changed her. Life is full of the next lessons that give us strength. According to her, “aging with power” is an extraordinary experience. She uses her stories to connect with people.

Some of her advice includes: somebody who treats you well is fantastic and is someone you should treasure. Everybody feels like an imposter when you do something for the first time in your 20s and 30s.

She discusses:

* Gratefulness * Sharing experiences * Summarizing her book * Engaging people with stories * Insights from book

Join Ramon Vela and Norma Kamali as they break down the inside story on The Story of a Brand.

For more on Norma Kamali, visit: https://normakamali.com/ 

Subscribe and Listen to the podcast on all major apps. Simply search for “The Story of a Brand.” Click here to listen on Apple Podcast or Spotify.

*

OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX.

MuteSix is the leading agency in performance marketing.

They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel.

They're currently offering listeners a FREE omnichannel marketing audit.

Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance.

The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO.

For your free digital marketing consultation, visit: https://mutesix.com/storyofabrand

*

This episode is also brought to you by StoreYa.

If managing your ads drives you crazy, and you’re all about automating your ecom business, then you have to give StoreYa a try! StoreYa will Launch, Optimize & Scale your ads on Google, Facebook & Instagram...WITHOUT YOU having to do ANYTHING

Their powerful AI will optimize your campaigns 24/7, delivering the best ads to the right customers...

They are a Google & Facebook Partner that supports over 400,000 merchants!

To get started and enjoy a 33% discount for the first month, simply visit www.StoreYa.com/Story

*

This episode is also brought to you by Justuno.

Worried about hitting your revenue goals this month?

Make the most of your website traffic with Justuno - the #1 CRO tool for thriving e-commerce sites.

Grow your email and SMS lists, show smart product recommendations to increase your average order value, improve return on ad spend, and so much more.

Justuno helps you convert more website visitors into sales.

Visit https://www.justuno.com/ramon/ for a free 14-day trial, one-click install on Shopify, and 15% off with the code RAMON.

**This episode is brought to you by MuteSix, ShoppingGives, DRIVE, and CartLoop**

In part 2, Scott and Amy Burr, Co-Founders of Heirloom Amalgam, talked about the initial idea for the company. They wanted their company or products to be casual, comfortable, easy to wash, wear, and carefree.

The brand keeps in mind the concept of interchangeability within pieces when releasing every new collection. It takes products that are not conventionally stylish and, with their magic wand, turns them stylish. To Heirloom Amalgam, product quality is more important than margin.

Scott advises new businesses that people will surely make mistakes, but it's essential to keep going. According to him, one should not take anything less than what one expects. Scott and Amy say their brand's journey is not just about the brand but theirs too.

They talked about:

* The idea behind the brand * Finding restraint * Lessons learned * Motorcycle jackets * What's coming next

Join Ramon Vela, Scott, and Amy Burr as they break down the inside story on The Story of a Brand.

For more on Heirloom Amalgam, Visit: https://heirloomamalgam.com/ 

Subscribe and Listen to the podcast on all major apps. Just search for “The Story of a Brand” Click here to listen on Apple Podcast or Spotify.

*

OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX.

MuteSix is the leading agency in performance marketing.

They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel.

They're currently offering listeners a FREE omnichannel marketing audit.

Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance.

The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO.

For your free digital marketing consultation, visit: https://www.mutesix.com/storyofabrand

*

This episode is also brought to you by ShoppingGives.

Looking for an easy way to engage conscious consumers through social impact? ShoppingGives has you covered.

Working with brands like Steve Madden and Kenneth Cole, ShoppingGives is helping brands of all sizes give back while boosting customer loyalty and lifetime value.

Get access to native integrations, exclusive donation data, and a fully managed donation process so you can do good while doing well.

To get started on your social impact journey, visit https://shoppinggives.com/sb.

*

This episode is brought to you by DRVE.

Why not amplify your sales with up to fifty thousand dollars per day in ad spend and a team of experts to optimize each paid marketing campaign.

Sound good? Let me introduce you to DRVE. DRVE invests and manages paid marketing for e-commerce brands around the world.

They have a unique offer of capital, expertise, and data-driven systems to scale online sales.

For more information, visit https://drve.com/pod/

*

This episode is brought to you by Cartloop.

If you are looking to grow your Shopify brand beyond automated blasts, you're going to love Cartloop.

Cartloop is the conversational SMS platform built for Shopify and loved by millions of shoppers.

They help hundreds of brands like ShineOn, Schoolyard Snacks, and GoodieCo recover more abandoned carts, convert website visitors into shoppers, and build customer loyalty, so they come back again and again.

Create a radically better SMS marketing experience, drive more revenue, and start building your SMS community in minutes.

Only for my listeners, get started with Cartloop today and get your first two months for free at Cartloop.io/story. That's right. 2 entire months to try conversational SMS marketing for free.

Head to https://www.cartloop.io/story today

**This episode is brought to you by MuteSix, ShoppingGives, DRIVE, and CartLoop**

“A domestic brand producing domestic products,” that's a goal for Heirloom Amalgam. In part 1, we have Scott and Amy Burr, Co-Founders of Heirloom Amalgam, a fashion brand.

Scott has been a vintage collector for about 10 years. He initially started his career in the hospitality industry. In 2014, he switched to the footwear industry. Scott and Amy saw an opportunity in New York, so they moved from Mississippi. For them traveling has always opened a new world, whether in fashion or style or both.

During the pandemic, Scott started focusing on building Heirloom Amalgam along with Amy. Heirloom means something with 'value,’ whereas Amalgam means a 'blend.’ Hence, the brand wants to make valuable things that blend different periods.

They talked about:

* Gratefulness * Overview of the brand * Meaning of Heirloom Amalgam * What pushed them * What clothing means to them

Join Ramon Vela, Scott, and Amy Burr as they break down the inside story on The Story of a Brand.

For more on Heirloom Amalgam, Visit: https://heirloomamalgam.com/ 

Subscribe and Listen to the podcast on all major apps. Just search for “The Story of a Brand” Click here to listen on Apple Podcast or Spotify.

*

OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX.

MuteSix is the leading agency in performance marketing.

They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel.

They're currently offering listeners a FREE omnichannel marketing audit.

Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance.

The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO.

For your free digital marketing consultation, visit: https://www.mutesix.com/storyofabrand

*

This episode is also brought to you by ShoppingGives.

Looking for an easy way to engage conscious consumers through social impact? ShoppingGives has you covered.

Working with brands like Steve Madden and Kenneth Cole, ShoppingGives is helping brands of all sizes give back while boosting customer loyalty and lifetime value.

Get access to native integrations, exclusive donation data, and a fully managed donation process so you can do good while doing well.

To get started on your social impact journey, visit https://shoppinggives.com/sb.

*

This episode is brought to you by DRVE.

Why not amplify your sales with up to fifty thousand dollars per day in ad spend and a team of experts to optimize each paid marketing campaign.

Sound good? Let me introduce you to DRVE. DRVE invests and manages paid marketing for e-commerce brands around the world.

They have a unique offer of capital, expertise, and data-driven systems to scale online sales.

For more information, visit https://drve.com/pod/ 

*

This episode is brought to you by Cartloop.

If you are looking to grow your Shopify brand beyond automated blasts, you're going to love Cartloop.

Cartloop is the conversational SMS platform built for Shopify and loved by millions of shoppers.

They help hundreds of brands like ShineOn, Schoolyard Snacks, and GoodieCo recover more abandoned carts, convert website visitors into shoppers, and build customer loyalty, so they come back again and again.

Create a radically better SMS marketing experience, drive more revenue, and start building your SMS community in minutes.

Only for my listeners, get started with Cartloop today and get your first two months for free at Cartloop.io/story. That's right. 2 entire months to try conversational SMS marketing for free.

Head to https://www.cartloop.io/story today

**This episode is brought to you by MuteSix, Gorgias, and Attentive**

“It’s the right thing to do.” Realea believes that upcycling and being sustainable is the right thing to do since recycling is an intense process with a heavy carbon footprint.

In part 2, Crispin Clarke, Co-Founder and CEO of Realea Skincare, mentions that the brand brings three kingdoms - plant, mineral, and animal kingdoms together with their products.

According to Crispin, consciousness is an ingredient that affects products. They use specific ceramic labels, glass, and lids in their containers to make the products sustainable. The brand also has a return program for customers, which gives them $50 store credits for purchases and even membership. He further mentioned the company's official launch scheduled on cyber Monday, November 29.

He discusses:

* Handcrafted nature of products * Alchemy and consciousness * The Brand and sustainability * Return program and upcycling * Upcoming launch

Join Ramon Vela and Crispin Clarke as they break down the inside story on The Story of a Brand.

For more on Realea , visit: https://realea.com/ 

Subscribe and Listen to the podcast on all major apps. Listeners can also search for The Story of a Brand. Click here to listen on Apple Podcast or Spotify.

*

This episode was brought to you by MuteSix.

MuteSix is the leading agency in performance marketing.

They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel.

They're currently offering listeners a FREE omnichannel marketing audit.

Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance.

The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO.

For your free digital marketing consultation, visit: https://mutesix.com/storyofabrand 

*

This episode was brought to you by Attentive.

How do the most innovative companies reach mobile consumers?

Meet Attentive, the text messaging solution trusted by innovative retail & e-commerce brands like CB2, Coach, and thousands of Shopify brands.

On average, Attentive customers see 25x ROI and 18.5% of online revenue driven by SMS. Ready for SMS to become one of your top three revenue channels?

Learn how to get started with your free trial by requesting a demo at https://www.attentivemobile.com/

*

This episode is also brought to you by Gorgias.

Did you know that loyal customers are 9x more likely to convert compared to a first-time shoppers?

That's why exceptional customer service is so important for your retention & growth. I recommend using Gorgias.

Gorgias combines all your communication channels, including email, SMS, social media, live chat, and phone, into one platform and gives you an organized view of all tickets.

This saves your support team hours per day and makes managing customer orders a breeze.

Go to https://www.gorgias.com/ to book a demo and mention the Story of a Brand podcast for two months free.

**This episode is brought to you by MuteSix, Gorgias, and Attentive**

“Beauty and healing” that's Realea. In part 1, we have Crispin Clarke, Co-Founder and CEO of Realea Skincare, a hundred percent natural skincare brand.

Crispin worked to promote nonviolence as a strength before Co-Founding a digital health and pet program. After meeting his co-founder, Nick, he formed Realea as a value-driven public benefit corporation. Relea is an acronym derived in part from their company Rare Earth Alchemy. They loved the use of the word alchemy since it is considered by many to be a “royal art.” Crispin and his co-founder also believe that everybody has a royal soul.

The brand has natural, effective, handcrafted, and sustainable products. It is bringing the knowledge and secrets of nature to people. According to him, beauty and healing are inextricably connected. We all have beauty, but it glows only through health and wellness.

He talked about:

* Gratefulness * Overview of the brand * His background * The philosophy behind the Brand & Name * The idea of beauty and healing

Join Ramon Vela and Crispin Clarke as they break down the inside story on The Story of a Brand.

For more on Realea, visit: https://realea.com/ 

Subscribe and Listen to the podcast on all major apps. Listeners can also search for The Story of a Brand. Click here to listen on Apple Podcast or Spotify.

*

This episode was brought to you by MuteSix.

MuteSix is the leading agency in performance marketing.

They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel.

They're currently offering listeners a FREE omnichannel marketing audit.

Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance.

The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO.

For your free digital marketing consultation, visit: https://mutesix.com/storyofabrand

*

This episode was brought to you by Attentive.

How do the most innovative companies reach mobile consumers?

Meet Attentive, the text messaging solution trusted by innovative retail & e-commerce brands like CB2, Coach, and thousands of Shopify brands.

On average, Attentive customers see 25x ROI and 18.5% of online revenue driven by SMS. Ready for SMS to become one of your top three revenue channels?

Learn how to get started with your free trial by requesting a demo at https://www.attentivemobile.com/ 

*

This episode is also brought to you by Gorgias.

Did you know that loyal customers are 9x more likely to convert compared to a first-time shoppers?

That's why exceptional customer service is so important for your retention & growth. I recommend using Gorgias.

Gorgias combines all your communication channels, including email, SMS, social media, live chat, and phone, into one platform and gives you an organized view of all tickets.

This saves your support team hours per day and makes managing customer orders a breeze.

Go to https://www.gorgias.com/ to book a demo and mention the Story of a Brand podcast for two months free.

**This episode is brought to you by MuteSix, FenixCommerce, and EcoCart**

“We're hitting the root cause and nothing else” that's how Phyla addresses acne issues. In part 2, Yug Varma, Founder and CEO of Phyla, says if you are stripping the skin of natural oil, the skin turns dry and changes.

According to him, we cannot live without our microbiome and vice versa. He advises being minimalist, paying attention to ingredients, and staying hydrated for healthy skin regarding skincare. In old age, people don't have as much acne, which is still an unanswered question.

Yug mentions that Phyla's products are gentle, microbiome friendly, and reduce not just acne but redness as well as irritation. They have 3 products - gel cleanser, serum, and moisturizer for dry skin. The brand is also coming up with smaller packaging, international shipping, and even plans for additional products.

He talked about:

* Causes of harmful bacteria on the skin * The Microbiome * What's good for your skin * Phyla products * What's next

Join Ramon Vela and Yug Varma as they break down the inside story on The Story of a Brand.

For more on Phyla, visit: https://phylabiotics.com/ 

Subscribe and Listen to the podcast on all major apps. Just search for The Story of a Brand. Click here to listen on Apple Podcast or Spotify.

*

OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX.

MuteSix is the leading agency in performance marketing.

They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel.

They're currently offering listeners a FREE omnichannel marketing audit.

Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance.

The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO.

For your free digital marketing consultation, visit: https://mutesix.com/storyofabrand

*

This episode is also brought to you by Fenix Commerce.

Folks, we all know delivery and shipping are a major pain.

Fortunately, with FenixCommerce, you can now deliver a better customer experience AND improve conversions up to 14% by providing personalized actual delivery dates and options directly on your Webstore.

And post-purchase, stay on top of things with Fenix proactive delivery alerts.

Retailers, brands, and online merchants big and small trust FenixCommerce to optimize the entire order, shipping, and delivery experience, so why not you.

For more details, check out https://fenixcommerce.com/ 

*

This episode is also brought to you by EcoCart.

EcoCart is an e-commerce plugin that encourages checkout by allowing your customers to shop carbon neutral with you.

And we all know that Sustainability is now a driving factor in consumers’ purchasing decisions.

That’s why the 1,500+ brands that use EcoCart like APL, BarkBox, Ancient Nutrition, and OLIPOP are seeing a massive boost to customer loyalty and engagement as well as up to 20% increase in cart conversion rates.

Get started today. Go to https://ecocart.io/sob/ 

**This episode is brought to you by MuteSix, FenixCommerce, and EcoCart**

“Killing the bad bacteria without harming any of the good, unrelated bacteria” that's Phyla's biotechnology. In part 1, Yug Varma, Founder and CEO of Phyla, a brand that is bringing unique, innovative, and powerful biotechnology to skincare.

Yug is a scientist, a microbiologist, and a bacterial geneticist. He got his Ph.D. from Johns Hopkins University and also a postdoc in microbiome research from UCSF. After studying the microbiome for 11 years, he saw a lack of innovation for acne problems despite being common. So, he wanted to fill that white space by bringing his technology to market.

Phyla started as a biotechnology company, heavily investing in basic R&D to develop an acne-solving product. According to him, current solutions kill bad as well as good bacteria.

In the first half, he talked about:

* Gratefulness * Overview of the brand * Why he started * His background * Approaching investors * Shift in science

Join Ramon Vela and Yug Varma as they break down the inside story on The Story of a Brand.

For more on Phyla, visit: https://phylabiotics.com/ 

Subscribe and Listen to the podcast on all major apps. Just search for The Story of a Brand. Click here to listen on Apple Podcast or Spotify.

*

OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX.

MuteSix is the leading agency in performance marketing.

They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel.

They're currently offering listeners a FREE omnichannel marketing audit.

Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance.

The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO.

For your free digital marketing consultation, visit: https://mutesix.com/storyofabrand

*

This episode is also brought to you by Fenix Commerce.

Folks, we all know delivery and shipping are a major pain.

Fortunately, with FenixCommerce, you can now deliver a better customer experience AND improve conversions up to 14% by providing personalized actual delivery dates and options directly on your Webstore.

And post-purchase, stay on top of things with Fenix proactive delivery alerts.

Retailers, brands, and online merchants big and small trust FenixCommerce to optimize the entire order, shipping, and delivery experience, so why not you.

For more details, check out https://fenixcommerce.com/.

*

This episode is also brought to you by EcoCart.

EcoCart is an e-commerce plugin that encourages checkout by allowing your customers to shop carbon neutral with you.

And we all know that Sustainability is now a driving factor in consumers’ purchasing decisions.

That’s why the 1,500+ brands that use EcoCart like APL, BarkBox, Ancient Nutrition, and OLIPOP are seeing a massive boost to customer loyalty and engagement as well as up to 20% increase in cart conversion rates.

Get started today. Go to https://ecocart.io/sob/

**This episode is brought to you by MuteSix, StoreYa, and Justuno**

“Let's not make this one hour ruin the other twenty-three” that's the philosophy that the founders of Air & Anchor a build into their jewelry design. In part 2, Rachel and Omar Ajaj, Co-Founders of Air & Anchor, mention they try strive to be transparent while telling their stories to people.

One of underlying things that people don't see when looking at a brand is the work it takes to get to product made. According to them, a brand needs to share with the customer all the extra things a brand does in the backend for that consumer.

Also, the brand always tries to create products that they themselves love while following up with the customer for feedback. In their design strategy, Omar and Rachel first sketch down pieces then give them to artisans who further carve and create the jewelry.

They discuss:

* Being authentic with customers * The philosophy around the jewelry * Designing and manufacturing process * Air & Anchor charms * What next

Join Ramon Vela, Rachel, and Omar Ajaj as they break down the inside story on The Story of a Brand.

For more on Air and Anchor, visit: https://airandanchor.com/ 

Subscribe and Listen to the podcast on all major apps. Simply search for “The Story of a Brand.” Click here to listen on Apple Podcast or Spotify.

*

OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX.

MuteSix is the leading agency in performance marketing.

They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel.

They're currently offering listeners a FREE omnichannel marketing audit.

Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance.

The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO.

For your free digital marketing consultation, visit: https://mutesix.com/storyofabrand

*

This episode is also brought to you by StoreYa.

If managing your ads drives you crazy, and you’re all about automating your ecom business, then you have to give StoreYa a try! StoreYa will Launch, Optimize & Scale your ads on Google, Facebook & Instagram...WITHOUT YOU having to do ANYTHING

Their powerful AI will optimize your campaigns 24/7, delivering the best ads to the right customers...

They are a Google & Facebook Partner that supports over 400,000 merchants!

To get started and enjoy a 33% discount for the first month, simply visit www.StoreYa.com/Story

*

This episode is also brought to you by Justuno.

Worried about hitting your revenue goals this month?

Make the most of your website traffic with Justuno - the #1 CRO tool for thriving e-commerce sites.

Grow your email and SMS lists, show smart product recommendations to increase your average order value, improve return on ad spend, and so much more.

Justuno helps you convert more website visitors into sales.

Visit https://www.justuno.com/ramon/ for a free 14-day trial, one-click install on Shopify, and 15% off with the code RAMON.

**This episode is brought to you by MuteSix, StoreYa, and Justuno**

“A brand that is about life's little moments” that's what Air & Anchor strives to be. In part 1, we have Rachel and Omar Ajaj, Co-Founders of Air & Anchor, a lifestyle brand.

They launched the brand as a way to take a moment of gratitude from their fast-paced lives. Omar comes from an international distribution background, Rachel has a background in design and product development. Air & Anchor was their leap of faith and a modern twist to Rachel's family history and business.

The brand is passionate about crafting unique pieces for people. It's moreover trying to keep craftsmanship alive and supporting the community. According to them, constantly looking for the next best thing, product functionality, understanding things take time, and belief are essential lessons for founders.

In the first half, they talked about:

* Gratefulness * Overview of the brand * Their background * Why Air & Anchor * Difficulty they faced * Getting the word out in pandemic * Lesson learned

Join Ramon Vela, Rachel, and Omar Ajaj as they break down the inside story on The Story of a Brand.

For more on Air and Anchor, visit: https://airandanchor.com/ 

Subscribe and Listen to the podcast on all major apps. Simply search for “The Story of a Brand.” Click here to listen on Apple Podcast or Spotify.

*

OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX.

MuteSix is the leading agency in performance marketing.

They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel.

They're currently offering listeners a FREE omnichannel marketing audit.

Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance.

The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO.

For your free digital marketing consultation, visit: https://mutesix.com/storyofabrand

*

This episode is also brought to you by StoreYa.

If managing your ads drives you crazy, and you’re all about automating your ecom business, then you have to give StoreYa a try! StoreYa will Launch, Optimize & Scale your ads on Google, Facebook & Instagram...WITHOUT YOU having to do ANYTHING

Their powerful AI will optimize your campaigns 24/7, delivering the best ads to the right customers...

They are a Google & Facebook Partner that supports over 400,000 merchants!

To get started and enjoy a 33% discount for the first month, simply visit www.StoreYa.com/Story

*

This episode is also brought to you by Justuno.

Worried about hitting your revenue goals this month?

Make the most of your website traffic with Justuno - the #1 CRO tool for thriving e-commerce sites.

Grow your email and SMS lists, show smart product recommendations to increase your average order value, improve return on ad spend, and so much more.

Justuno helps you convert more website visitors into sales.

Visit https://www.justuno.com/ramon/ for a free 14-day trial, one-click install on Shopify, and 15% off with the code RAMON.

**This episode is brought to you by MuteSix, Repeat, and CartText**

“Collaboration over competition will always win” that's what keeps Ben focused on what's truly important. In part 2, Ben Lebowitz, Founder and CEO of West & Willow, mentions the beginning of the brand when he lacked experience and people were directly copying his brand.

Ben built fundamentals that competitors could not replicate. Since the beginning, his laser-like focus has been on making amazing modern pet portraits. As per him, there's an opportunity in eCommerce for everyone.

Having someone hanging one of West & Willow's portraits in their home is what inspires Ben. The brand is exploring new routes and mediums too.

Here he talks about:

* Building fundamentals * Thoughts on the pet market * West & Willow website * Different requests for portraits * His laser-like focus * What's next

Join Ramon Vela and Ben Lebowitz as they break down the inside story on The Story of a Brand.

For more on West & Willow, visit: https://westandwillow.com/

Subscribe and Listen to the podcast on all major apps. Simply search for “The Story of a Brand.” Click here to listen on Apple Podcast or Spotify.

*

OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX.

MuteSix is the leading agency in performance marketing.

They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel.

They're currently offering listeners a FREE omnichannel marketing audit.

Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance.

The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO.

For your free digital marketing consultation, visit: https://mutesix.com/storyofabrand

*

This episode is also brought to you by CartText.

Are you interested in improving your Abandoned Cart Recovery rates?

Cart Text is Powered by real people, not bots, not AI, real people. Cart Text will contact & engage with your customers in real-time to make the sales you missed.

One by one, CartText will convert your abandoned carts, churned subscriptions, and billing-related issues using live agents + SMS. Real people, getting the job done.

To learn more, visit https://carttext.com/ 

*

This episode was brought to you by Repeat.

Repeat is the easiest way for your customers to reorder products they love.

Repeat will automate a frictionless reordering experience for the most significant part of a CPG brand’s customer base: The non-subscriber.

Repeat uses machine learning to analyze one-time shopper behavior, automates reorder notifications, and delivers personalized replenishment carts that aid in up-sell and cross-sell efforts.

The result? Higher LTV, better margins, and more insights on your best customers.

To learn more, visit https://signup.getrepeat.io/