The Story of a Brand Show

**This episode is brought to you by MuteSix, Yotpo, Gorgias, and Attentive**

 

“Love yourself” that's what the LYS in LYS Beauty stands for. In part 1, we have Tisha Thompson, CEO of LYS Beauty, a clean beauty brand.

Tisha has loved makeup since a young age. She went to college and studied accounting to make her parents proud. But her passion was makeup & beauty products. Coincidentally she started working in the accounting department of a beauty company where she found herself more drawn towards the marketing side of things.

She also felt frustrated due to a lack of representation in the industry. Tisha wanted to diversify the clean beauty space, so she created LYS Beauty early in 2019. According to her, it's important to embrace yourself, collaborate, be good to others, and your confidence should come without compromise.

She discusses:

* Gratefulness * Overview of the brand * Her background * Her motivation drivers

Join Ramon Vela and Tisha Thompson as they break down the inside story on The Story of a Brand.

For more on LYS Beauty, visit: https://lysbeauty.com/ 

Subscribe and Listen to the podcast on all major apps. Listeners can also search for The Story of a Brand. Click here to listen on Apple Podcast or Spotify.

*

This episode was brought to you by MuteSix.

MuteSix is the leading agency in performance marketing.

They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel.

They're currently offering listeners a FREE omnichannel marketing audit.

Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance.

The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO.

For your free digital marketing consultation, visit: https://mutesix.com/storyofabrand 

*

This episode was brought to you by Attentive.

How do the most innovative companies reach mobile consumers?

Meet Attentive, the text messaging solution trusted by innovative retail & e-commerce brands like CB2, Coach, and thousands of Shopify brands.

On average, Attentive customers see 25x ROI and 18.5% of online revenue driven by SMS. Ready for SMS to become one of your top three revenue channels?

Learn how to get started with your free trial by requesting a demo at https://www.attentivemobile.com/

*

This podcast is supported by Yotpo, the leading eCommerce marketing platform for brands looking to drive customer loyalty.

As I’m sure many of you know, customer retention is the new acquisition. With Yotpo, brands can provide value through a strategic loyalty program — and ensure shoppers come back time and again.

Want to know more? Visit https://yotpo.com/storyofabrand

And turn your one-time shoppers into lifelong brand lovers.

*

This episode is also brought to you by Gorgias.

Did you know that loyal customers are 9x more likely to convert compared to a first-time shoppers?

That's why exceptional customer service is so important for your retention & growth. I recommend using Gorgias.

Gorgias combines all your communication channels, including email, SMS, social media, live chat, and phone, into one platform and gives you an organized view of all tickets.

This saves your support team hours per day and makes managing customer orders a breeze.

Go to https://www.gorgias.com/ to book a demo and mention the Story of a Brand podcast for two months free.

**This episode is brought to you by MuteSix, Sendlane, StoreYa, and Justuno**

 

“Finding new plants that hydrate, nourish, and help skin flourish” is what sets Alpyn Beauty apart from others. In part 2, Kendra Kolb Butler, Founder of Alpyn Beauty, continues talking about their ingredients.

As per Kendra, hydration is the key to good skin, and that's why everyone should start with a good moisturizer. She advises that going from thinnest to thickest when using skincare products is suitable for the skin. According to her, great skincare products can be fun because you can see the difference right away.

The brand's skincare products are built for rough environments. During the pandemic, Shutting down stores helped Kendra focus on the brand’s products more. She also suggests that it's hard to find balance in life, and it’s worth it to follow your dreams and passion.

She talked about:

* Baseline for skin * Shutting stores down * Alpyn Beauty products * Introducing new plants * Educating customers * Balancing life

Join Ramon Vela and Kendra Kolb Butler as they break down the inside story on The Story of a Brand.

For more on Alpyn Beauty, visit: https://alpynbeauty.com/ 

Subscribe and Listen to the podcast on all major apps. Simply search for “The Story of a Brand.” Click here to listen on Apple Podcast or Spotify.

*

OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX.

MuteSix is the leading agency in performance marketing.

They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel.

They're currently offering listeners a FREE omnichannel marketing audit.

Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance.

The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO.

For your free digital marketing consultation, visit: https://mutesix.com/storyofabrand 

*

This episode is also brought to you by Sendlane.

If all DTC companies were forced to turn off Facebook ads, they'd be dead on arrival. Why is that?

They over-invest in paid acquisition and under-invest in retention.

Luckily, Sendlane makes it easy to solve this problem. Sendlane is an E-Commerce Customer Experience Platform helping hundreds of DTC brands to tighten their existing customer relationships.

Sendlane automates personalized customer experiences through Welcome and Abandoned Cart workflows, SMS, Deep Data Integrations with Shopify and WooCommerce, multi-store functionality, and much more.

Plus, they don't stand for lazy customer support. Their San-Diego-based team has an average 1-minute response time from a live human, making sure you never get stuck in a chat queue ever again.

Curious about how Sendlane can help your DTC brand grow? Schedule a demo with a Specialist. Visit https://www.sendlane.com/story 

*

This episode is also brought to you by StoreYa.

If managing your ads drives you crazy, and you’re all about automating your ecom business, then you have to give StoreYa a try! StoreYa will Launch, Optimize & Scale your ads on Google, Facebook & Instagram...WITHOUT YOU having to do ANYTHING

Their powerful AI will optimize your campaigns 24/7, delivering the best ads to the right customers...

They are a Google & Facebook Partner that supports over 400,000 merchants!

To get started and enjoy a 33% discount for the first month, simply visit https://www.storeya.com/Story 

*

This episode is also brought to you by Justuno.

Worried about hitting your revenue goals this month?

Make the most of your website traffic with Justuno - the #1 CRO tool for thriving e-commerce sites.

Grow your email and SMS lists, show smart product recommendations to increase your average order value, improve return on ad spend, and so much more.

Justuno helps you convert more website visitors into sales.

Visit https://www.justuno.com/ramon/ for a free 14-day trial, one-click install on Shopify, and 15% off with the code RAMON.

**This episode is brought to you by MuteSix, Sendlane, StoreYa, and Justuno**

 

“Listen to your inner voice,” advises Kendra. In part 1, we have Kendra Kolb Butler, Founder of Alpyn Beauty, a sustainable, plant-based skincare brand.

Kendra has a 20-year long beauty industry career. She moved to Jackson Hole, Wyoming, from New York six years ago. Initially, she started a store in the town to keep herself abreast of the skincare space. She soon realized that the climate dried people’s skin, hers included.

Despite having products from big brands, customers kept having dry skin issues. That was when she noticed that some local plants seem to flourish and look nourished and hydrated even in the dry climate. Kendra began learning about these wild plants, and now, these plants have become the special sauce for Alpyn Beauty and its customers.

She discusses:

* Gratefulness * Overview of the company * Why she started * Her background * Not feeling fulfilled * Her advice for founders * Putting products together * Her ingredients

Join Ramon Vela and Kendra Kolb Butler as they break down the inside story on The Story of a Brand.

For more on Alpyn Beauty, visit: https://alpynbeauty.com/ 

Subscribe and Listen to the podcast on all major apps. Simply search for “The Story of a Brand.” Click here to listen on Apple Podcast or Spotify.

*

OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX.

MuteSix is the leading agency in performance marketing.

They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel.

They're currently offering listeners a FREE omnichannel marketing audit.

Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance.

The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO.

For your free digital marketing consultation, visit: https://mutesix.com/storyofabrand 

*

This episode is also brought to you by Sendlane.

If all DTC companies were forced to turn off Facebook ads, they'd be dead on arrival. Why is that?

They over-invest in paid acquisition and under-invest in retention.

Luckily, Sendlane makes it easy to solve this problem. Sendlane is an E-Commerce Customer Experience Platform helping hundreds of DTC brands to tighten their existing customer relationships.

Sendlane automates personalized customer experiences through Welcome and Abandoned Cart workflows, SMS, Deep Data Integrations with Shopify and WooCommerce, multi-store functionality, and much more.

Plus, they don't stand for lazy customer support. Their San-Diego-based team has an average 1-minute response time from a live human, making sure you never get stuck in a chat queue ever again.

Curious about how Sendlane can help your DTC brand grow? Schedule a demo with a Specialist. Visit https://www.sendlane.com/story 

*

This episode is also brought to you by StoreYa.

If managing your ads drives you crazy, and you’re all about automating your ecom business, then you have to give StoreYa a try! StoreYa will Launch, Optimize & Scale your ads on Google, Facebook & Instagram...WITHOUT YOU having to do ANYTHING

Their powerful AI will optimize your campaigns 24/7, delivering the best ads to the right customers...

They are a Google & Facebook Partner that supports over 400,000 merchants!

To get started and enjoy a 33% discount for the first month, simply visit https://www.storeya.com/Story 

*

This episode is also brought to you by Justuno.

Worried about hitting your revenue goals this month?

Make the most of your website traffic with Justuno - the #1 CRO tool for thriving e-commerce sites.

Grow your email and SMS lists, show smart product recommendations to increase your average order value, improve return on ad spend, and so much more.

Justuno helps you convert more website visitors into sales.

Visit https://www.justuno.com/ramon/ for a free 14-day trial, one-click install on Shopify, and 15% off with the code RAMON.

**This episode is brought to you by MuteSix, Yotpo, FenixCommerce, and EcoCart**

 

”A massive category growth opportunity” that's what ReserveBar's technology and platform is creating. In part 2, Derek Correia, President of ReserveBar, and Lindsay Held, CEO and Co-Founder of ReserveBar, mentions the brand serves the consumers in a very logical and frictionless fashion.

According to Derek, having better control over a branded experience from beginning to end is powerful for the industry and retail partners. Retailers benefit from ReserveBar because things are easier. Plus, they help bring revenue into retailers.

The ReserveBar platform provides sales to retailers and brands and offers valuable data while connecting consumers to the brand. ReserveBar is also a route to market for emerging brands such as craft brands and brands coming from marginalized communities. To be an agent of change is exciting to them. Content and education are great strategies that will continue.

They discussed:

* How ReserveBar works * Highlights from the brand * Game changer for consumers * Route to market for ReserveBar * Proliferation of ideas * Message for customers

Join Ramon Vela, Derek Correia, and Lindsay Held as they break down the inside story on The Story of a Brand.

For more on Reservebar, visit: https://www.reservebar.com/ 

Subscribe and Listen to the podcast on all major apps. Just search for The Story of a Brand. Click here to listen on Apple Podcast or Spotify.

*

OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX.

MuteSix is the leading agency in performance marketing.

They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel.

They're currently offering listeners a FREE omnichannel marketing audit.

Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance.

The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO.

For your free digital marketing consultation, visit: https://mutesix.com/storyofabrand 

*

This podcast is supported by Yotpo, the leading eCommerce marketing platform for brands looking to drive customer loyalty.

As I’m sure many of you know, customer retention is the new acquisition. With Yotpo, brands can provide value through a strategic loyalty program — and ensure shoppers come back time and again.

Want to know more? Visit https://yotpo.com/storyofabrand 

And turn your one-time shoppers into lifelong brand lovers.

*

This episode is also brought to you by Fenix Commerce.

Folks, we all know delivery and shipping are a major pain.

Fortunately, with FenixCommerce, you can now deliver a better customer experience AND improve conversions up to 14% by providing personalized actual delivery dates and options directly on your Webstore.

And post-purchase, stay on top of things with Fenix proactive delivery alerts.

Retailers, brands, and online merchants big and small trust FenixCommerce to optimize the entire order, shipping, and delivery experience, so why not you.

For more details, check out https://fenixcommerce.com/.

*

This episode is also brought to you by EcoCart.

EcoCart is an e-commerce plugin that encourages checkout by allowing your customers to shop carbon neutral with you.

And we all know that Sustainability is now a driving factor in consumers’ purchasing decisions.

That’s why the 1,500+ brands that use EcoCart like APL, BarkBox, Ancient Nutrition, and OLIPOP are seeing a massive boost to customer loyalty and engagement as well as up to 20% increase in cart conversion rates.

Get started today. Go to https://ecocart.io/sob/ 

**This episode is brought to you by MuteSix, Yotpo, FenixCommerce, and EcoCart**

 

In part 1, we have Derek Correia, President of ReserveBar and Lindsay Held, CEO and Co-Founder of ReserveBar, an eCommerce leader in rare, luxury, and ultra-premium spirits, specializing in customization, personalization, and innovative gifting.

Derek was a struggling entrepreneur when he met Lindsay. Lindsay brought him on to ReserveBar because of his great ideas and perspective. Derek is not just fueled by problem-solving but passion as well. It kept him going in his previous business failed.

When things were at their worst, Lindsay fell into a deep depression but relying on his brother, Co-Founder, and support network helped him. According to Lindsay, people don't fail; businesses fail, that's why it should not be taken personally.

ReserveBar was started when Diageo, the largest producer in the spirit industry, looked for a marketing partner to create an eCommerce website around 2011. The brand successfully pitched to Diageo and got its first partnership signed. And the rest is history.

In the first half, they talked about:

* Gratefulness * Experiences that brought them together * Derek's mindset * Lindsay's recommendation to founders * How they started ReserveBar

Join Ramon Vela, Derek Correia, and Lindsay Held as they break down the inside story on The Story of a Brand.

For more on Reservebar, visit: https://www.reservebar.com/ 

Subscribe and Listen to the podcast on all major apps. Just search for The Story of a Brand. Click here to listen on Apple Podcast or Spotify.

*

OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX.

MuteSix is the leading agency in performance marketing.

They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel.

They're currently offering listeners a FREE omnichannel marketing audit.

Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance.

The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO.

For your free digital marketing consultation, visit: https://mutesix.com/storyofabrand 

*

This podcast is supported by Yotpo, the leading eCommerce marketing platform for brands looking to drive customer loyalty.

As I’m sure many of you know, customer retention is the new acquisition. With Yotpo, brands can provide value through a strategic loyalty program — and ensure shoppers come back time and again.

Want to know more? Visit https://yotpo.com/storyofabrand 

And turn your one-time shoppers into lifelong brand lovers.

*

This episode is also brought to you by Fenix Commerce.

Folks, we all know delivery and shipping are a major pain.

Fortunately, with FenixCommerce, you can now deliver a better customer experience AND improve conversions up to 14% by providing personalized actual delivery dates and options directly on your Webstore.

And post-purchase, stay on top of things with Fenix proactive delivery alerts.

Retailers, brands, and online merchants big and small trust FenixCommerce to optimize the entire order, shipping, and delivery experience, so why not you.

For more details, check out https://fenixcommerce.com/. 

*

This episode is also brought to you by EcoCart.

EcoCart is an e-commerce plugin that encourages checkout by allowing your customers to shop carbon neutral with you.

And we all know that Sustainability is now a driving factor in consumers’ purchasing decisions.

That’s why the 1,500+ brands that use EcoCart like APL, BarkBox, Ancient Nutrition, and OLIPOP are seeing a massive boost to customer loyalty and engagement as well as up to 20% increase in cart conversion rates.

Get started today. Go to https://ecocart.io/sob/ 

**This episode is brought to you by MuteSix, Ordergoove, Repeat, and CartText**       “To help take the stress out of eating plant-based” that's the goal of MamaSezz. In part 2, Meg Donahue, Co-Founder of MamaSezz, gives more insights into the brand. MamaSezz does high-level manufacturing and designs its products itself.    Meg's past experiences enabled her to build an efficient economic model. They have great relationships with suppliers, farmers, vendors, and customers. The brand wants to make replacing unhealthy diets with plant-based diets easier for buyers. It aims to help people at an affordable price.   The company yearns to give people life energy while reducing pressure on the environment. MamaSezz is ready to launch its two new no sugar cookies and superfoods in the coming months.    She discusses:   * How products are made * Need for consistency  * MamaSezz programs  * Their cookies and superfood    Join Ramon Vela and Meg Donahue as they break down the inside story on The Story of a Brand.   For more on MamaSezz, visit: https://www.mamasezz.com/    Subscribe and Listen to the podcast on all major apps. Simply search for “The Story of a Brand.” Click here to listen on Apple Podcast or Spotify.   *   OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX.    MuteSix is the leading agency in performance marketing.   They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel.   They're currently offering listeners a FREE omnichannel marketing audit.   Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance.   The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO.   For your free digital marketing consultation, visit: https://www.mutesix.com/storyofabrand     *   This episode is brought to you by Ordergroove.   It’s time to let your customers enjoy the products they love without the friction of reordering...   That’s why innovative brands like Peet’s Coffee and Il Makiage rely on Ordergroove’s subscription solution to build long-lasting relationships that drive recurring revenue.   From enrollment incentives to churn-fighting AI, Ordergroove gives your business the tools it needs to be a subscription success story.    Book a demo today and receive 2-months off your contract. Visit https://www.ordergroove.com/story/      *   This episode is also brought to you by CartText.   Are you interested in improving your Abandoned Cart Recovery rates?   Cart Text is Powered by real people, not bots, not AI, real people. Cart Text will contact & engage with your customers in real-time to make the sales you missed.   One by one, CartText will convert your abandoned carts, churned subscriptions, and billing-related issues using live agents + SMS. Real people, getting the job done.    To learn more, visit https://carttext.com/    *   This episode was brought to you by Repeat.   Repeat is the easiest way for your customers to reorder products they love.   Repeat will automate a frictionless reordering experience for the most significant part of a CPG brand’s customer base: The non-subscriber.   Repeat uses machine learning to analyze one-time shopper behavior, automates reorder notifications, and delivers personalized replenishment carts that aid in up-sell and cross-sell efforts.    The result? Higher LTV, better margins, and more insights on your best customers.   To learn more, visit https://signup.getrepeat.io/

**This episode is brought to you by MuteSix, Ordergoove, Repeat, and CartText**

 

“Fresh whole food plant-based products direct to customers nationwide” that's what MamaSezz delivers to customers. In part 1, we have Meg Donahue, Co-Founder of MamaSezz, a whole food plant-based meal delivery company.

Meg began studying heart diseases when her mother suffered congestive heart failure. She came across a whole food plant-based diet. Following such a diet helped her mother recover from her illness. Meg herself started following the same diet and noticed positive impacts for herself.

Meg’s partner Lisa had a large food company in the past. This background helped them with MamaSezz. Healing people and the planet has always been the company's mission. They had a detox program, and they also have a donation program. The brand provides whole food, plant-based fresh meals of the highest quality.

She discusses:

* Gratefulness * Overview of the company * How the brand started * Aligning with values in business

Join Ramon Vela and Meg Donahue as they break down the inside story on The Story of a Brand.

For more on MamaSezz, visit: https://www.mamasezz.com/ 

Subscribe and Listen to the podcast on all major apps. Simply search for “The Story of a Brand.” Click here to listen on Apple Podcast or Spotify.

*

OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX.

MuteSix is the leading agency in performance marketing.

They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel.

They're currently offering listeners a FREE omnichannel marketing audit.

Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance.

The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO.

For your free digital marketing consultation, visit: https://www.mutesix.com/storyofabrand 

*

This episode is brought to you by Ordergroove.

It’s time to let your customers enjoy the products they love without the friction of reordering...

That’s why innovative brands like Peet’s Coffee and Il Makiage rely on Ordergroove’s subscription solution to build long-lasting relationships that drive recurring revenue.

From enrollment incentives to churn-fighting AI, Ordergroove gives your business the tools it needs to be a subscription success story.

Book a demo today and receive 2-months off your contract. Visit https://www.ordergroove.com/story/ 

*

This episode is also brought to you by CartText.

Are you interested in improving your Abandoned Cart Recovery rates?

Cart Text is Powered by real people, not bots, not AI, real people. Cart Text will contact & engage with your customers in real-time to make the sales you missed.

One by one, CartText will convert your abandoned carts, churned subscriptions, and billing-related issues using live agents + SMS. Real people, getting the job done.

To learn more, visit https://carttext.com/ 

*

This episode was brought to you by Repeat.

Repeat is the easiest way for your customers to reorder products they love.

Repeat will automate a frictionless reordering experience for the most significant part of a CPG brand’s customer base: The non-subscriber.

Repeat uses machine learning to analyze one-time shopper behavior, automates reorder notifications, and delivers personalized replenishment carts that aid in up-sell and cross-sell efforts.

The result? Higher LTV, better margins, and more insights on your best customers.

To learn more, visit https://signup.getrepeat.io/ 

**This episode is brought to you by MuteSix, DRVE, ShoppingGives, and CartLoop**

 

“Customer service is one of our Superpowers,” says Jimmy. In part 2, Jimmy Kim, CEO and Co-Founder of Sendlane, says debt is not horrible when used to save a brand from giving away control.

Brands need to figure out their customers’ interests. People interested in the brand's mission will continue to engage even though they may not be making a purchase. According to him, today, customers want to know about the story, see content, and be in a community.

He advises brands to test and try many creative things to retain and acquire customers while staying committed. Making sure the right emails to the right people are sent is important. Providing brands the ability to have several store instances (base feature), having a great customer success team, easy use, and building out their infrastructure are Sendlane’s Superpowers.

He discusses:

* Advise around debt * Recommendation for growth * About Sendlane * Sendlane Superpowers * Their ideal customer

Join Ramon Vela and Jimmy Kim as they break down the inside story on The Story of a Brand.

For more on Sendlane, Visit: https://www.sendlane.com/ 

Subscribe and Listen to the podcast on all major apps. Just search for “The Story of a Brand” Click here to listen on Apple Podcast or Spotify.

*

OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX.

MuteSix is the leading agency in performance marketing.

They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel.

They're currently offering listeners a FREE omnichannel marketing audit.

Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance.

The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO.

For your free digital marketing consultation, visit: https://www.mutesix.com/storyofabrand 

*

This episode is brought to you by DRVE.

Why not amplify your sales with up to fifty thousand dollars per day in ad spend and a team of experts to optimize each paid marketing campaign.

Sound good? Let me introduce you to DRVE. DRVE invests and manages paid marketing for e-commerce brands around the world.

They have a unique offer of capital, expertise, and data-driven systems to scale online sales.

For more information, visit https://drve.com/pod/ 

*

This episode is also brought to you by ShoppingGives.

Looking for an easy way to engage conscious consumers through social impact? ShoppingGives has you covered.

Working with brands like Steve Madden and Kenneth Cole, ShoppingGives is helping brands of all sizes give back while boosting customer loyalty and lifetime value.

Get access to native integrations, exclusive donation data, and a fully managed donation process so you can do good while doing well.

To get started on your social impact journey, visit https://shoppinggives.com/sb. 

*

This episode is brought to you by Cartloop.

If you are looking to grow your Shopify brand beyond automated blasts, you're going to love Cartloop.

Cartloop is the conversational SMS platform built for Shopify and loved by millions of shoppers.

They help hundreds of brands like ShineOn, Schoolyard Snacks, and GoodieCo recover more abandoned carts, convert website visitors into shoppers, and build customer loyalty, so they come back again and again.

Create a radically better SMS marketing experience, drive more revenue, and start building your SMS community in minutes.

Only for my listeners, get started with Cartloop today and get your first two months for free at Cartloop.io/story. That's right. 2 entire months to try conversational SMS marketing for free.

Head to https://www.cartloop.io/story today

**This episode is brought to you by MuteSix, ShoppingGives, DRIVE, and CartLoop**

 

“Help drive great customer experiences for our customers” that's Sendlane. In part 1, we have Jimmy Kim, CEO and Co-Founder of Sendlane, an E-Commerce Customer Experience Platform that helps hundreds of DTC brands tighten their existing customer relationships.

Jimmy grew up watching and being inspired by his entrepreneurial father. He started his career in a car business where he learned about finance, sales, and running a team. He pivoted to digital marketing around 2008 with the help of a friend. Then he started his first company which was focused on content creation.

Jimmy sees helping create a great customer experience as his mission. He advises brands to find what works for them with the right people. As for other advice for brands, Jimmy suggests that brands should think about raising money after they know exactly how they are going to scale their business.

Here he talked about:

* Gratefulness * Overview of the brand * Family background * His career before Sendlane * Recommendation for making the shift * Criteria for raising funds

Join Ramon Vela and Jimmy Kim as they break down the inside story on The Story of a Brand.

For more on Sendlane, Visit: https://www.sendlane.com/ 

Subscribe and Listen to the podcast on all major apps. Just search for“The Story of a Brand” Click here to listen on Apple Podcast or Spotify.

*

OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX.

MuteSix is the leading agency in performance marketing.

They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel.

They're currently offering listeners a FREE omnichannel marketing audit.

Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance.

The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO.

For your free digital marketing consultation, visit: https://www.mutesix.com/storyofabrand 

*

This episode is also brought to you by ShoppingGives.

Looking for an easy way to engage conscious consumers through social impact? ShoppingGives has you covered.

Working with brands like Steve Madden and Kenneth Cole, ShoppingGives is helping brands of all sizes give back while boosting customer loyalty and lifetime value.

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This episode is brought to you by DRVE.

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This episode is brought to you by Cartloop.

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**This episode is brought to you by MuteSix, Gorgias, and Attentive**

 

“The game is to be sold, not to be told” remarks Hadiyah while talking about her experiences seeking out mentors. In part 2, Hadiyah Daché, Founder and CEO of Fairy Glow Mother mentioned that business can be hard for people of color when lacking the access to resources.

The approach of reading a lot of trade publications, skincare research, and figuring out who the “behind-the-scenes people” are and reaching out have proved beneficial for her. As for products she focuses on results instead of just selling products.

Most beauty businesses fail within 18 months, and the majority don't even see more than fifty thousand dollars annual revenue. According to her, it’s all about math. Hadiyah calculated everything at the beginning which kept her going. She advises people to do the math and find a local mentor.

She talked about:

* Being a founder and person of color * What was her approach * Her advice for businesses * Successful people * Favorite rappers * Products

Join Ramon Vela and Hadiyah Daché as they break down the inside story on The Story of a Brand.

For more on Fairy Glow Mother, visit: https://fairyglowmother.com/

Subscribe and Listen to the podcast on all major apps. Listeners can also search for The Story of a Brand. Click here to listen on Apple Podcast or Spotify.

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This episode was brought to you by MuteSix.

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This episode is also brought to you by Gorgias.

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Go to https://www.gorgias.com/ to book a demo and mention the Story of a Brand podcast for two months free.