The Story of a Brand Show

**This episode is brought to you by MuteSix, and Ordergroove**

“Happiness is within you,” that's a life lesson Dinesh has learned. In part 1, we have Dinesh Tadepalli, Co-Founder of incrEDIBLE eats, a brand on a mission to reduce and replace single-use plastic cutlery with edible cutlery.

Dinesh came to the US in 2007 to do a master's in electrical engineering at the University of Southern California. After visiting an ice cream shop, Dinesh was appalled when he noticed a trash can container filled with plastic spoons used once and thrown away.

This was when he decided to study alternatives for plastic, and he soon came across edible spoons. His passion and concern for people and the planet grew seeds of entrepreneurship in his mind, and he decided to launch incrEdible Eats. His brand makes edible cutlery that is natural and GMO-free. It can stay up to 30 minutes in a hot soup or cold dessert.

He talked about:

* Gratefulness * Overview of the company * His background * His light bulb moment * How we intake microplastics * Compostable cutlery cycle * Machinery for edible cutlery * Challenges besides technology * 3 C's of a product

Join Ramon Vela and Dinesh Tadepalli as they break down the inside story on The Story of a Brand.

For more on incrEDIBLE Eats, visit: https://incrediblespoon.com/ 

Subscribe and Listen to the podcast on all major apps. Simply search for “The Story of a Brand.” Click here to listen on Apple Podcast or Spotify.

*

OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX.

MuteSix is the leading agency in performance marketing.

They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel.

They're currently offering listeners a FREE omnichannel marketing audit.

Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance.

The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO.

For your free digital marketing consultation, visit: https://mutesix.com/storyofabrand 

*

This episode is brought to you by Ordergroove.

It’s time to let your customers enjoy the products they love without the friction of reordering...

That’s why innovative brands like Peet’s Coffee and Il Makiage rely on Ordergroove’s subscription solution to build long-lasting relationships that drive recurring revenue.

From enrollment incentives to churn-fighting AI, Ordergroove gives your business the tools it needs to be a subscription success story.

Book a demo today and receive 2-months off your contract. Visit https://www.ordergroove.com/story/ 

**This episode is brought to you by MuteSix and Yotpo**

“To be the smartest money that a founder could get” that's an Uncapped goal. In part 2, Asher Ismail, Co-Founder of Uncapped, mentions that they look for the right data and story on a brand.

Uncapped is a perfect fit if a company has 10K sales per month and has been around for six months. The brand works in many categories, focusing on e-commerce fashion brands.

Asher gave the example of a brand called Hunter & Gather, which reached new heights with the right funding. According to him, the pandemic has accelerated e-commerce penetration and the shifting buying habits among consumers. It has become easier to open an e-commerce shop, but it's challenging to find a unique space in the market.

He talked about:

* What customers can expect * Uncapped revenue & category criteria * Hunter and gather case study * Where they work * New trends * Fundraising preparation

Join Ramon Vela and Asher Ismail as they break down the inside story on The Story of a Brand.

For more on Uncapped, Visit: https://www.weareuncapped.com/ 

Subscribe and Listen to the podcast on all major apps. Just search for” “The Story of a Brand” Click here to listen on Apple Podcast or Spotify.

*

OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX.

MuteSix is the leading agency in performance marketing.

They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel.

They're currently offering listeners a FREE omnichannel marketing audit.

Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance.

The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO.

For your free digital marketing consultation, visit: https://www.mutesix.com/storyofabrand 

* This podcast is supported by Yotpo, the leading eCommerce marketing platform for brands looking to drive customer loyalty.

As I’m sure many of you know, customer retention is the new acquisition. With Yotpo, brands can provide value through a strategic loyalty program — and ensure shoppers come back time and again.

Want to know more? Visit https://yotpo.com/storyofabrand 

And turn your one-time shoppers into lifelong brand lovers.

**This episode is brought to you by MuteSix and Yotpo**

“Fast, flexible funding to e-commerce businesses” that's what Uncapped provides. In part 1, Asher Ismail, Co-Founder of Uncapped, a revenue-based finance provider.

Asher has a background in startups. This gave him first-hand experience of startups’ challenges with business funding. Uncapped is founder-friendly and doesn’t think founders should give up equity to fund their growth. Their service is not just fast but fair and transparent.

Currently, Uncapped is available in 22 countries around the world. They provide equity and interest-free investments from 10K up to 5 million. According to him, real success as an entrepreneur is building a profitable business. As an exercise, he advises entrepreneurs to think about how they would grow their business without money.

He talked about:

* Gratefulness * Overview of the brand * His experience with funding * Advice for entrepreneurs raising money * His first business * Being entrepreneurial

Join Ramon Vela and Asher Ismail as they break down the inside story on The Story of a Brand.

For more on Uncapped, Visit: https://www.weareuncapped.com/ 

Subscribe and Listen to the podcast on all major apps. Just search for” “The Story of a Brand” Click here to listen on Apple Podcast or Spotify.

*

OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX.

MuteSix is the leading agency in performance marketing.

They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel.

They're currently offering listeners a FREE omnichannel marketing audit.

Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance.

The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO.

For your free digital marketing consultation, visit: https://www.mutesix.com/storyofabrand 

* This podcast is supported by Yotpo, the leading eCommerce marketing platform for brands looking to drive customer loyalty.

As I’m sure many of you know, customer retention is the new acquisition. With Yotpo, brands can provide value through a strategic loyalty program — and ensure shoppers come back time and again.

Want to know more? Visit https://yotpo.com/storyofabrand 

And turn your one-time shoppers into lifelong brand lovers.

**This episode is brought to you by MuteSix, and Yotpo**

“Curate what people want” that's the Auralie goal. In part 2, Tessa Jennifer, Founder of Aurelie tells you can never be 100% sure in her job but learning from mistakes makes you better.

She studies brands and picks individual styles beforehand. Tessa shares stories about customers who come to them not just because of clothes but also their values. Auralie’s blog also features creative people in the industry.

She suggests going to the new arrivals section of their website for fresh styles. They also have a list of designers and best-selling collections for every week. Auralie started with clothing and jewelry. Right now, they are expanding to shoes, too. Being on social channels like Instagram and Pinterest helped them reach more customers.

Here she talked about:

* How she chooses cloth pieces * Auralie's values * Building a community * Opportunity to expand * How she got the word out at the start

Join Ramon Vela and Tessa Jennifer as they break down the inside story on The Story of a Brand.

For more on Auralie, visit: https://auraliestudio.com/

Subscribe and Listen to the podcast on all major apps. Simply search for “The Story of a Brand.” Click here to listen on Apple Podcast or Spotify.

*

OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX.

MuteSix is the leading agency in performance marketing.

They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel.

They're currently offering listeners a FREE omnichannel marketing audit.

Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance.

The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO.

For your free digital marketing consultation, visit: https://mutesix.com/storyofabrand 

*

This podcast is supported by Yotpo, the leading eCommerce marketing platform for brands looking to drive customer loyalty.

As I’m sure many of you know, customer retention is the new acquisition. With Yotpo, brands can provide value through a strategic loyalty program — and ensure shoppers come back time and again.

Want to know more? Visit https://yotpo.com/storyofabrand 

And turn your one-time shoppers into lifelong brand lovers.

**This episode is brought to you by MuteSix, and Yotpo**

“To help women find confidence in their true selves,” that's the mission behind Auralie. In part 1, we have Tessa Jennifer, Founder of Auralie, a multi-brand retailer.

Tessa worked in fast fashion but soon realized the harm that fast fashion had on the environment and other areas. According to her, most people don’t understand what damage is caused by fast fashion. So Tessa launched a platform where women can choose clothing from slow fashion brands.

She carefully chooses brands. Tessa checks the source, quality, and treatment of employees of the brands she carries before deciding to carry them. She is inclined to support women-owned brands.

She discusses:

* Gratefulness * Overview of the brand * Fast fashion and slow fashion * Lack of knowledge * Her criteria for brands

Join Ramon Vela and Tessa Jennifer as they break down the inside story on The Story of a Brand.

For more on Auralie, visit: https://auraliestudio.com/

Subscribe and Listen to the podcast on all major apps. Simply search for “The Story of a Brand.” Click here to listen on Apple Podcast or Spotify.

*

OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX.

MuteSix is the leading agency in performance marketing.

They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel.

They're currently offering listeners a FREE omnichannel marketing audit.

Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance.

The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO.

For your free digital marketing consultation, visit: https://mutesix.com/storyofabrand 

*

This podcast is supported by Yotpo, the leading eCommerce marketing platform for brands looking to drive customer loyalty.

As I’m sure many of you know, customer retention is the new acquisition. With Yotpo, brands can provide value through a strategic loyalty program — and ensure shoppers come back time and again.

Want to know more? Visit https://yotpo.com/storyofabrand 

And turn your one-time shoppers into lifelong brand lovers.

**This episode is brought to you by MuteSix, and Sendlane**

Something for everybody - that's the ambition of Waterdrop. In part 2, Martin Donald Murray, Founder and CEO of Waterdrop, talks about raising money.

According to Martin, it's essential to be careful while spending marketing money when you are short on budget. He believes there's always more than one way of doing things. The brand's core products include micro drinks extracted from fruits and plants.

Their products have no sugar, have great ingredients, and are a great way to drink more water. They are not a supplement but use the benefits of fruit instead. Waterdrop is trying to broaden its product portfolio to cater to a broader audience. The company will continue to launch in the states, bigger cities and venture into new technology.

He talked about:

* How he did the funding * Values that Waterdrop had * Waterdrop products and development * Benefits of Waterdrop * Who is their primary customer * Upcoming plans

Join Ramon Vela, and Martin Donald Murray as they break down the inside story on The Story of a Brand.

For more on Waterdrop, visit: https://www.waterdrop.com/ 

Subscribe and Listen to the podcast on all major apps. Simply search for “The Story of a Brand.” Click here to listen on Apple Podcast or Spotify.

*

OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX.

MuteSix is the leading agency in performance marketing.

They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel.

They're currently offering listeners a FREE omnichannel marketing audit.

Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance.

The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO.

For your free digital marketing consultation, visit: https://mutesix.com/storyofabrand 

*

This episode is also brought to you by Sendlane.

If all DTC companies were forced to turn off Facebook ads, they'd be dead on arrival. Why is that?

They over-invest in paid acquisition and under-invest in retention.

Luckily, Sendlane makes it easy to solve this problem. Sendlane is an E-Commerce Customer Experience Platform helping hundreds of DTC brands to tighten their existing customer relationships.

Sendlane automates personalized customer experiences through Welcome and Abandoned Cart workflows, SMS, Deep Data Integrations with Shopify and WooCommerce, multi-store functionality, and much more.

Plus, they don't stand for lazy customer support. Their San-Diego-based team has an average 1-minute response time from a live human, making sure you never get stuck in a chat queue ever again.

Curious about how Sendlane can help your DTC brand grow? Schedule a demo with a Specialist. Visit https://www.sendlane.com/story 

**This episode is brought to you by MuteSix, and Sendlane**

“Change the way we consume beverages” that's the Waterdrop mission. In part 1, we have Martin Donald Murray, Founder and CEO of Waterdrop, a Vienna-based beverage company.

Martin believes drinking more water and refraining from buying bottled drinks is the simplest way to a healthy life. He had always found the beverage industry compelling. But what drove him to quit his management consulting career: changing the way consumers consume and purchase beverages.

Martin began working on Waterdrop around 2016 after he completed his MBA in Singapore. According to him, an entrepreneur should be rational and not be bothered by what other people think. In his opinion, it's better to make an amazing product and be proud of it.

In the first part, he talked about:

* Gratefulness * Overview of the company * His background and motivation for the brand * Production timeline * Conviction for business * Customer feedback

Join Ramon Vela, and Martin Donald Murray as they break down the inside story on The Story of a Brand.

For more on Waterdrop, visit: https://www.waterdrop.com/ 

Subscribe and Listen to the podcast on all major apps. Simply search for “The Story of a Brand.” Click here to listen on Apple Podcast or Spotify.

*

OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX.

MuteSix is the leading agency in performance marketing.

They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel.

They're currently offering listeners a FREE omnichannel marketing audit.

Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance.

The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO.

For your free digital marketing consultation, visit: https://mutesix.com/storyofabrand 

*

This episode is also brought to you by Sendlane.

If all DTC companies were forced to turn off Facebook ads, they'd be dead on arrival. Why is that?

They over-invest in paid acquisition and under-invest in retention.

Luckily, Sendlane makes it easy to solve this problem. Sendlane is an E-Commerce Customer Experience Platform helping hundreds of DTC brands to tighten their existing customer relationships.

Sendlane automates personalized customer experiences through Welcome and Abandoned Cart workflows, SMS, Deep Data Integrations with Shopify and WooCommerce, multi-store functionality, and much more.

Plus, they don't stand for lazy customer support. Their San-Diego-based team has an average 1-minute response time from a live human, making sure you never get stuck in a chat queue ever again.

Curious about how Sendlane can help your DTC brand grow? Schedule a demo with a Specialist. Visit https://www.sendlane.com/story 

**This episode is brought to you by MuteSix, CartText, and Ordergroove**

“Truly a GameChanger,” says Natasha about their newest product. In part 2, Natasha Duwin and Tobias Franoszek, Co-Founders and CEO of OCTO, tell us that safety, effectiveness, and reusability are the main focus areas for OCTO.

According to Natasha, a fundamentally good mask will be necessary for everybody into the foreseeable future. With current masks, people face difficulty breathing, communicating, and many more problems. Therefore, having a mask that addresses these problems and can be worn daily will be essential.

They mention their latest product innovation called Halo is extremely comfortable, weightless, and necessary in the coming times.

They talked about:

* What's unique about OCTO * Issues their products solve * Thoughts on the need for better masks * Masks for athletic activities * Where to find OCTO * Product innovation

Join Ramon Vela, Natasha Duwin, and Tobias Franoszek as they break down the inside story on The Story of a Brand.

For more on OCTO, visit: https://octosafety.com/ 

Subscribe and Listen to the podcast on all major apps. Simply search for “The Story of a Brand.” Click here to listen on Apple Podcast or Spotify.

*

OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX.

MuteSix is the leading agency in performance marketing.

They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel.

They're currently offering listeners a FREE omnichannel marketing audit.

Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance.

The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO.

For your free digital marketing consultation, visit: https://mutesix.com/storyofabrand 

*

This episode is brought to you by Ordergroove.

It’s time to let your customers enjoy the products they love without the friction of reordering...

That’s why innovative brands like Peet’s Coffee and Il Makiage rely on Ordergroove’s subscription solution to build long-lasting relationships that drive recurring revenue.

From enrollment incentives to churn-fighting AI, Ordergroove gives your business the tools it needs to be a subscription success story.

Book a demo today and receive 2-months off your contract. Visit https://www.ordergroove.com/story/ 

*

This episode is also brought to you by CartText.

Are you interested in improving your Abandoned Cart Recovery rates?

Cart Text is Powered by real people, not bots, not AI, real people. Cart Text will contact & engage with your customers in real-time to make the sales you missed.

One by one, CartText will convert your abandoned carts, churned subscriptions, and billing-related issues using live agents + SMS. Real people, getting the job done.

To learn more, visit https://carttext.com/ 

**This episode is brought to you by MuteSix, CartText, and Ordergroove**

“Respiratory protection that is safe, effective, reusable, and tough” that's what OCTO creates. In part 1, we have Natasha Duwin and Tobias Franoszek, Co-Founders and Co-CEOs of OCTO, a safety device brand.

Both Natasha and Tobias had experience starting, building, and selling companies in the software space. They saw an opportunity for OCTO respiratory masks (ORM) after coming across the government's initiative for the SARS outbreak. They initially planned to launch their first product in 2020, but the pandemic pushed their product prototype timeline to 2021. Undeterred, they found a way to manufacture masks themselves.

OCTO gives a significant discount to frontline workers, janitors, delivery drivers, and many more. OCTO Respiratory Mask’s reuse aspect makes them different from other brands.

They discussed:

* Gratefulness * Overview of the brand * Their background * Why OCTO * Feedback during pandemic * Supply chain issues * Similarities to Software Development * Lessons learned

Join Ramon Vela, Natasha Duwin, and Tobias Franoszek as they break down the inside story on The Story of a Brand.

For more on OCTO, visit: https://octosafety.com/ 

Subscribe and Listen to the podcast on all major apps. Simply search for “The Story of a Brand.” Click here to listen on Apple Podcast or Spotify.

*

OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX.

MuteSix is the leading agency in performance marketing.

They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel.

They're currently offering listeners a FREE omnichannel marketing audit.

Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance.

The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO.

For your free digital marketing consultation, visit: https://mutesix.com/storyofabrand 

*

This episode is brought to you by Ordergroove.

It’s time to let your customers enjoy the products they love without the friction of reordering...

That’s why innovative brands like Peet’s Coffee and Il Makiage rely on Ordergroove’s subscription solution to build long-lasting relationships that drive recurring revenue.

From enrollment incentives to churn-fighting AI, Ordergroove gives your business the tools it needs to be a subscription success story.

Book a demo today and receive 2-months off your contract. Visit https://www.ordergroove.com/story/ 

*

This episode is also brought to you by CartText.

Are you interested in improving your Abandoned Cart Recovery rates?

Cart Text is Powered by real people, not bots, not AI, real people. Cart Text will contact & engage with your customers in real-time to make the sales you missed.

One by one, CartText will convert your abandoned carts, churned subscriptions, and billing-related issues using live agents + SMS. Real people, getting the job done.

To learn more, visit https://carttext.com/ 

**This episode is brought to you by MuteSix, Yotpo, and Ordergroove**

“Rigidity is the enemy of creativity,” tells Owen. In part 2, Owen Grover, CEO of TrueFire Studios, mentions the essential differences between their YouTube presence and their education platforms.

TrueFire Studio's educators are introduced through word of mouth or referral. They have a team dedicated to artist relations as well. According to Owen, the key to TrueFire’s success is showing up every day, doing right by artists, doing right by students, and having a passion for helping.

He discusses:

* Artist work landing pages * YouTube solution * Brand constellation strategy * Sense of sweet spot * How musicians can start working * Who's potentially a good teacher * Marketing activities

Join Ramon Vela and Owen Grover as they break down the inside story on The Story of a Brand.

For more on TrueFire Studios, visit: https://www.truefirestudios.com/brands 

Only for our listeners: STORY50 for 50% off your first purchase at TrueFire.com

Subscribe and Listen to the podcast on all major apps. Simply search for “The Story of a Brand.” Click here to listen on Apple Podcast or Spotify.

*

OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX.

MuteSix is the leading agency in performance marketing.

They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel.

They're currently offering listeners a FREE omnichannel marketing audit.

Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance.

The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO.

For your free digital marketing consultation, visit: https://mutesix.com/storyofabrand 

*

This podcast is supported by Yotpo, the leading eCommerce marketing platform for brands looking to drive customer loyalty.

As I’m sure many of you know, customer retention is the new acquisition. With Yotpo, brands can provide value through a strategic loyalty program — and ensure shoppers come back time and again.

Want to know more? Visit https://yotpo.com/storyofabrand 

And turn your one-time shoppers into lifelong brand lovers.

*

This episode is brought to you by Ordergroove.

It’s time to let your customers enjoy the products they love without the friction of reordering...

That’s why innovative brands like Peet’s Coffee and Il Makiage rely on Ordergroove’s subscription solution to build long-lasting relationships that drive recurring revenue.

From enrollment incentives to churn-fighting AI, Ordergroove gives your business the tools it needs to be a subscription success story.

Book a demo today and receive 2-months off your contract. Visit https://www.ordergroove.com/story/