The Story of a Brand Show

**This episode is brought to you by Sendlane**

“To help every human get more from each moment in life,” that's the thought behind NOWATCH. In part 1, we have Timothee Manschot and Hylke Muntinga, Co-Founders of NOWATCH, the first wearable that helps you actively predict and manage stress by giving you insight into your cortisol levels.

It all started four years ago when Hylke received the bad news that he had a genetic disease that would cause him to go blind. The doctors aren't certain of when blindness will occur, only that it will happen.

During this time, Hlyke and Timothee had long talks about living and being "present." They wondered if they could help people see time in a new way. That's when they launched NOWATCH, a wearable technology built to help you develop a new relationship with technology and yourself.

NOWATCH products are a combination of state-of-the-art technology with ancient gemstones.

In part 1, they discuss:

* Gratefulness * Hylke's story * Overview of the company * Society and mental health * NOWATCH products

Join Ramon Vela, Timothee Manschot, and Hylke Muntinga as they break down the inside story on The Story of a Brand.

For more on Nowatch, visit: https://nowatch.com/ 

Subscribe and Listen to the podcast on all major apps. Simply search for “The Story of a Brand.” Click here to listen on Apple Podcast or Spotify.

*

This episode is also brought to you by Sendlane.

If all DTC companies were forced to turn off Facebook ads, they'd be dead on arrival. Why is that?

They over-invest in paid acquisition and under-invest in retention.

Luckily, Sendlane makes it easy to solve this problem. Sendlane is an E-Commerce Customer Experience Platform helping hundreds of DTC brands to tighten their existing customer relationships.

Sendlane automates personalized customer experiences through Welcome and Abandoned Cart workflows, SMS, Deep Data Integrations with Shopify and WooCommerce, multi-store functionality, and much more.

Plus, they don't stand for lazy customer support. Their San-Diego-based team has an average 1-minute response time from a live human, making sure you never get stuck in a chat queue ever again.

Curious about how Sendlane can help your DTC brand grow? Schedule a demo with a Specialist. Visit https://www.sendlane.com/story 

**This episode is brought to you by Ordergroove**

“Find other entrepreneurs that are willing to talk to you,” advises Lindsey in part 2. Lindsey Martin, Founder and CEO of Kiramoon, shares that her products are vegan, gluten-free, fragrance-free, and cruelty-free.

She mentions that the brand's customers are millennials and Gen Z's. According to her, surrounding yourself with people who are smart as well as generous is essential. Her brand not only preaches joy but also has a community giving program.

Lindsey recommends newcomers to start with their Silky Rinse Cleanser and Moon Globes. In the future, Kiramoon will also be developing fun and exciting functional tools and accessories. Here she discusses:

* Kiramoon's incredible formula * Their customer base * Advice for other entrepreneurs * Concept of plus equal minus * Skincare products and tools * What is coming next at Kiramoon * Message for customers

Join Ramon Vela and Lindsey Martin as they break down the inside story on The Story of a Brand.

For more on Kiramoon, visit: https://www.kiramoon.com/ 

Subscribe and Listen to the podcast on all major apps. Simply search for “The Story of a Brand.” Click here to listen on Apple Podcast or Spotify.

*

This episode is brought to you by Ordergroove.

It’s time to let your customers enjoy the products they love without the friction of reordering...

That’s why innovative brands like Peet’s Coffee and Il Makiage rely on Ordergroove’s subscription solution to build long-lasting relationships that drive recurring revenue.

From enrollment incentives to churn-fighting AI, Ordergroove gives your business the tools it needs to be a subscription success story.

Book a demo today and receive 2-months off your contract. Visit https://www.ordergroove.com/story/ 

**This episode is brought to you by Ordergroove**

“To inspire joy and self-care” that's the mission of Kiramoon. In part 1, we have Lindsey Martin, Founder and CEO of Kiramoon, an Austin-based skincare brand encompassing joy and advocating for mental health awareness with skin-loving ingredients.

While working as a software sales executive, manager, director, Lindsey fell in love with business but still felt that something was missing. She felt the pull to put all her hard-won experience towards building her own business. Being in love with skincare from an early age, Lindsey knew this would be the area of her focus. So, she launched Kiramoon, a brand that pairs joy, happiness, and cuteness concepts with great formulas.

At Kiramoon, it’s not just great skincare products, but diversity’s at the forefront too. According to Lindsey, customer acquisition and brand awareness are tough, especially for new businesses. In her journey, her background in software sales helped her in problem-solving and other aspects of the brand.

In the first part, she discussed:

* Gratefulness * Overview of the brand * Her career * Why Kiramoon * Difference between entrepreneurship & sales * What was her motivation * Her vision

Join Ramon Vela and Lindsey Martin as they break down the inside story on The Story of a Brand.

For more on Kiramoon, visit: https://www.kiramoon.com/ 

Subscribe and Listen to the podcast on all major apps. Simply search for “The Story of a Brand.” Click here to listen on Apple Podcast or Spotify.

*

This episode is brought to you by Ordergroove.

It’s time to let your customers enjoy the products they love without the friction of reordering...

That’s why innovative brands like Peet’s Coffee and Il Makiage rely on Ordergroove’s subscription solution to build long-lasting relationships that drive recurring revenue.

From enrollment incentives to churn-fighting AI, Ordergroove gives your business the tools it needs to be a subscription success story.

Book a demo today and receive 2-months off your contract. Visit https://www.ordergroove.com/story/ 

**This episode is brought to you by MuteSix and Yotpo**

“To help brands and small businesses grow” that's the mission of Carro. In part 2, David Perry, Founder and CEO of Carro, posits that in a way, brands are influencers, and influencers are brands.

David has a background in engineering and the video gaming industry. He believes that there's room for innovation in every industry. To him, the business world is filled with friction. He mentions their cross-brand bundling offering that helps make a bundle of products from different brands.

Later, he also mentions that PayPal is an investor and why companies like PayPal invest: Carro is helping businesses grow. Brands can apply to Carro as a supplier as well as a retailer.

He discusses:

* Cross brand bundling * What made him stop and think * Room for innovation * Business friction * Investors and commerce enablement * Betting on Shopify * How to get started with Carro * Supporting customers * Words of wisdom

Join Ramon Vela and David Perry as they break down the inside story on The Story of a Brand.

For more on Carro, Visit: https://getcarro.com/ 

Subscribe and Listen to the podcast on all major apps. Just search for” “The Story of a Brand” Click here to listen on Apple Podcast or Spotify.

*

OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX.

MuteSix is the leading agency in performance marketing.

They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel.

They're currently offering listeners a FREE omnichannel marketing audit.

Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance.

The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO.

For your free digital marketing consultation, visit: https://www.mutesix.com/storyofabrand 

*

This podcast is supported by Yotpo, the leading eCommerce marketing platform for brands looking to drive customer loyalty.

As I’m sure many of you know, customer retention is the new acquisition. With Yotpo, brands can provide value through a strategic loyalty program — and ensure shoppers come back time and again.

Want to know more? Visit https://yotpo.com/storyofabrand 

And turn your one-time shoppers into lifelong brand lovers.

**This episode is brought to you by MuteSix and Yotpo**

“Sell more together,” that's the tagline as well as the idea behind Carro. In part 1, we have David Perry, Founder and CEO of Carro, a brand that helps other brands build out their offering.

David is originally from Northern Ireland. He explains that collaboration between brands and between brands and influencers leads to more traffic and attention. According to him, influencers make the mistake of not reading the marketplace. He advises that they must own their stores, customers and build their collection.

Carro is a company that fulfills the needs of the actual shoppers. To Carro, influencers should be considered a retailer who sells products. He also believes that influencers and brands can be tastemakers in their markets.

In part 1, he discusses:

* Gratefulness * Overview of the brand * Who's an influencer 2.0 * How Carro technology works * Collaboration, curating, and marketplace * Affiliate links these days * Tastemaker influencers

Join Ramon Vela and David Perry as they break down the inside story on The Story of a Brand.

For more on Carro, Visit: https://getcarro.com/ 

Subscribe and Listen to the podcast on all major apps. Just search for” “The Story of a Brand” Click here to listen on Apple Podcast or Spotify.

*

OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX.

MuteSix is the leading agency in performance marketing.

They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel.

They're currently offering listeners a FREE omnichannel marketing audit.

Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance.

The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO.

For your free digital marketing consultation, visit: https://www.mutesix.com/storyofabrand 

*

This podcast is supported by Yotpo, the leading eCommerce marketing platform for brands looking to drive customer loyalty.

As I’m sure many of you know, customer retention is the new acquisition. With Yotpo, brands can provide value through a strategic loyalty program — and ensure shoppers come back time and again.

Want to know more? Visit https://yotpo.com/storyofabrand 

And turn your one-time shoppers into lifelong brand lovers.

**This episode is brought to you by MuteSix, and Yotpo**

It’s easier to continue when you have conviction around a social goal, says Laurence. In part 2, Laurence Girard, Founder & CEO of Fruit Street, talks about his conviction in scientific concepts and desire to pursue the business through its various iterations.

According to him, sometimes, when a business fails, it’s not the team or the product or you, but instead, it’s the timing that matters in business. Laurence then speaks about their program where they offer 26 classes that cover different topics such as diet, sleep, cooking, bad food choices, etc.

He remarks that their program is more like a lifestyle improvement program. Fruit Street relies on 3 different channels: the employer's health plan, consumers, and treating patients in the physician network.

He talked about:

* What kept him going * Timing matters too * How to get started with Fruit Street * Their 3 different channels * Lifestyle improvement program * Joining the program

Join Ramon Vela and Laurence Girard as they break down the inside story on The Story of a Brand.

For more on Fruit Street, visit: https://fruitstreet.com/ 

Subscribe and Listen to the podcast on all major apps. Simply search for “The Story of a Brand.” Click here to listen on Apple Podcast or Spotify.

*

OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX.

MuteSix is the leading agency in performance marketing.

They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel.

They're currently offering listeners a FREE omnichannel marketing audit.

Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance.

The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO.

For your free digital marketing consultation, visit: https://mutesix.com/storyofabrand 

*

This podcast is supported by Yotpo, the leading eCommerce marketing platform for brands looking to drive customer loyalty.

As I’m sure many of you know, customer retention is the new acquisition. With Yotpo, brands can provide value through a strategic loyalty program — and ensure shoppers come back time and again.

Want to know more? Visit https://yotpo.com/storyofabrand 

And turn your one-time shoppers into lifelong brand lovers.

**This episode is brought to you by MuteSix, and Yotpo**

“The most powerful thing you can do is maintain a healthy diet” that's what Laurence recommends. In part 1, we have Laurence Girard, Founder & CEO of Fruit Street, a developer of digital diabetes prevention and weight loss programs.

During a college internship at a healthcare facility, Laurence had an intense experience with an overweight diabetic patient who passed away. This experience led him to Fruit Street. Fruit Street's program is designed to help people with pre-diabetes avoid developing type two diabetes. According to Laurence, approximately 88 million American adults—more than 1 in 3—have prediabetes. Of those with prediabetes, more than 84% don't know they have it.

That's why he advises taking their risk quiz and then a blood test along with a hemoglobin A1C test. There's a need to raise awareness amongst the public and physicians.

He discusses:

* Gratefulness * Overview of the company * How to identify pre-diabetes * Challenges around pre-diabetes * His motivation behind the brand * Impact of diet & lifestyle * Dean Ornish's books * What's different about Fruit Street * Being CDC endorsed

Join Ramon Vela and Laurence Girard as they break down the inside story on The Story of a Brand.

For more on Fruit Street, visit: https://fruitstreet.com/ 

Subscribe and Listen to the podcast on all major apps. Simply search for “The Story of a Brand.” Click here to listen on Apple Podcast or Spotify.

*

OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX.

MuteSix is the leading agency in performance marketing.

They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel.

They're currently offering listeners a FREE omnichannel marketing audit.

Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance.

The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO.

For your free digital marketing consultation, visit: https://mutesix.com/storyofabrand 

*

This podcast is supported by Yotpo, the leading eCommerce marketing platform for brands looking to drive customer loyalty.

As I’m sure many of you know, customer retention is the new acquisition. With Yotpo, brands can provide value through a strategic loyalty program — and ensure shoppers come back time and again.

Want to know more? Visit https://yotpo.com/storyofabrand 

And turn your one-time shoppers into lifelong brand lovers.

**This episode is brought to you by MuteSix and Sendlane**

“Giving gifts is important” that's the reminder from Bestowe Gifting to people and corporations. In part 2, Catherine Weis, Founder of Bestowe Gifting, says that giving gifts reminds people that someone is looking out for them.

Since her childhood, Catherine has been into artisanship. According to her, Artisans gravitate towards visual mediums like Pinterest and Instagram, so they also have a featured artisan page on their site. 

She partners with event planners and companies like Forbes, Google, Netflix, and others. They provide gifting services for baby showers, weddings, homes, holidays, wellness, thank you’s, and employees.

She discusses:

* Traits she looks for in Artisans * What artisans gravitate towards * Their artisan page * Their custom gifting service * Partnership with event planners * Bestowe Gifting's collection * Being sustainable

Join Ramon Vela and Catherine Weis as they break down the inside story on The Story of a Brand.

For more on Bestowe Gifting, visit: https://bestowegifting.com/ 

Subscribe and Listen to the podcast on all major apps. Simply search for “The Story of a Brand.” Click here to listen on Apple Podcast or Spotify.

*

OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX.

MuteSix is the leading agency in performance marketing.

They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel.

They're currently offering listeners a FREE omnichannel marketing audit.

Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance.

The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO.

For your free digital marketing consultation, visit: https://mutesix.com/storyofabrand 

*

This episode is also brought to you by Sendlane.

If all DTC companies were forced to turn off Facebook ads, they'd be dead on arrival. Why is that?

They over-invest in paid acquisition and under-invest in retention.

Luckily, Sendlane makes it easy to solve this problem. Sendlane is an E-Commerce Customer Experience Platform helping hundreds of DTC brands to tighten their existing customer relationships.

Sendlane automates personalized customer experiences through Welcome and Abandoned Cart workflows, SMS, Deep Data Integrations with Shopify and WooCommerce, multi-store functionality, and much more.

Plus, they don't stand for lazy customer support. Their San-Diego-based team has an average 1-minute response time from a live human, making sure you never get stuck in a chat queue ever again.

Curious about how Sendlane can help your DTC brand grow? Schedule a demo with a Specialist. Visit https://www.sendlane.com/story 

**This episode is brought to you by MuteSix and Sendlane**

“We support small-batch artisans, local businesses, and a sustainable economy,” that's what makes Bestowe Gifting unique. In part 1, we have Catherine Weis, Founder of Bestowe Gifting, a high-end curated gifting brand that makes gifting effortless.

Catherine had a background in graphic design. She had been in marketing and e-commerce for over 20 years. She was always a content creator who loved helping others. That's why ten years ago, she started a blog along with her friends to support local artisans.

Later, the blog’s success led her to launch her brand, Bestowe Gifting. She offers customized gifting for individuals and businesses.

She discusses:

* Gratefulness * Who is Bestowe Gifting * What motivated her * Her background and blog * Her passion for creating * The rabbit hole of her business * Putting together a gifting box * Shift during the pandemic * Their criteria for choosing Artisans

Join Ramon Vela and Catherine Weis as they break down the inside story on The Story of a Brand.

For more on Bestowe Gifting, visit: https://bestowegifting.com/ 

Subscribe and Listen to the podcast on all major apps. Simply search for “The Story of a Brand.” Click here to listen on Apple Podcast or Spotify.

*

OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX.

MuteSix is the leading agency in performance marketing.

They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel.

They're currently offering listeners a FREE omnichannel marketing audit.

Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance.

The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO.

For your free digital marketing consultation, visit: https://mutesix.com/storyofabrand

*

This episode is also brought to you by Sendlane.

If all DTC companies were forced to turn off Facebook ads, they'd be dead on arrival. Why is that?

They over-invest in paid acquisition and under-invest in retention.

Luckily, Sendlane makes it easy to solve this problem. Sendlane is an E-Commerce Customer Experience Platform helping hundreds of DTC brands to tighten their existing customer relationships.

Sendlane automates personalized customer experiences through Welcome and Abandoned Cart workflows, SMS, Deep Data Integrations with Shopify and WooCommerce, multi-store functionality, and much more.

Plus, they don't stand for lazy customer support. Their San-Diego-based team has an average 1-minute response time from a live human, making sure you never get stuck in a chat queue ever again.

Curious about how Sendlane can help your DTC brand grow? Schedule a demo with a Specialist. Visit https://www.sendlane.com/story

**This episode is brought to you by MuteSix, and Ordergroove**

“We have to be the change that we want to see,” says Dinesh. In part 2, Dinesh Tadepalli, Co-Founder of incrEDIBLE Eats, remarks on the value of happiness instead of valuing success.

He mentions that he does not fear failure because he enjoys his journey. It is the passion that keeps him going and not the money. Dinesh then tells of his trick of diverting his fears when he thinks about spending money in place of making money.

Dinesh doesn’t believe in the concept of quick sales or quick money. According to him, steady growth is a perfect fit if you have long-term goals. His brand also has a goal of replacing 100 million cutlery by 2050.

He discussed:

* Happiness and success * Fear of failure * His indirect help * Making product gluten-free * The vicious cycle between company and people * Their products * Introducing Sporks * Partnerships * The Brand's goal

Join Ramon Vela and Dinesh Tadepalli as they break down the inside story on The Story of a Brand.

For more on incrEDIBLE eats, visit: https://incrediblespoon.com/

Subscribe and Listen to the podcast on all major apps. Simply search for “The Story of a Brand.” Click here to listen on Apple Podcast or Spotify.

*

OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX.

MuteSix is the leading agency in performance marketing.

They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel.

They're currently offering listeners a FREE omnichannel marketing audit.

Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance.

The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO.

For your free digital marketing consultation, visit: https://mutesix.com/storyofabrand

*

This episode is brought to you by Ordergroove.

It’s time to let your customers enjoy the products they love without the friction of reordering...

That’s why innovative brands like Peet’s Coffee and Il Makiage rely on Ordergroove’s subscription solution to build long-lasting relationships that drive recurring revenue.

From enrollment incentives to churn-fighting AI, Ordergroove gives your business the tools it needs to be a subscription success story.

Book a demo today and receive 2-months off your contract. Visit https://www.ordergroove.com/story/