The Story of a Brand Show

This episode is brought to you by Sendlane.

“Leveraging technology and communities of women for good” are themes that have run through Peggy’s life. In part 1, we have Peggy O'Flaherty, Co-Founder of Mavely, a brand that helps connect brands to the everyday consumer & micro-influencer.

Peggy is a mother of 5 children. She was entrepreneurial from a very young age. She has started four companies in the past 14 years, including Mavely. Her past companies include a coaching business, community building for churches, and a skincare brand for women.

She started Mavely with two ideas. First, to help D2C brands acquire customers at a lower cost. Second, to help people looking to tap into the gig economy. She advises entrepreneurs to understand the number and the need for their products.

She discusses:

* Gratefulness * Overview of the brand * Her background * Companies she started * Origin of her entrepreneurial spirit * What lessons she has learned

Join Ramon Vela and Peggy O'Flaherty as they break down the inside story on The Story of a Brand.

For more on Mavely, visit: https://www.joinmavely.com/ 

Subscribe and Listen to the podcast on all major apps. Simply search for “The Story of a Brand,” or click here to listen on your favorite podcast player: Listen now.

*

This episode is also brought to you by Sendlane.

If all DTC companies were forced to turn off Facebook ads, they'd be dead on arrival. Why is that?

They over-invest in paid acquisition and under-invest in retention.

Luckily, Sendlane makes it easy to solve this problem. Sendlane is an E-Commerce Customer Experience Platform helping hundreds of DTC brands to tighten their existing customer relationships.

Sendlane automates personalized customer experiences through Welcome and Abandoned Cart workflows, SMS, Deep Data Integrations with Shopify and WooCommerce, multi-store functionality, and much more.

Plus, they don't stand for lazy customer support. Their San-Diego-based team has an average 1-minute response time from a live human, making sure you never get stuck in a chat queue ever again.

Curious about how Sendlane can help your DTC brand grow? Schedule a demo with a Specialist. Visit https://www.sendlane.com/story 

This episode is brought to you by Yotpo.

“Help people explore what's underneath those initial feelings,” that's what Coa's self-awareness classes do. In part 2, Alexa Meyer, Co-Founder of Coa, says that they help people understand their own biases and the origin of those biases.

Alexa graduated with a degree in psychology and business and consumer behavior. She was fascinated by mental health and therapy from a young age. Before Coa, she and her co-founder Emily started mental health pop-ups gyms across the country.

After the pop-ups' success, they launched Coa. Coa is a brand that believes having good relationships with others can help heal the mind. The brand also partners with employers who want to look after their employees' mental health.

She discusses:

* Definition of self-awareness * Why did she enter the mental health space * Imposter syndrome and lack of confidence * Coa's course offerings * What makes therapy effective * Employers utilizing Coa

Join Ramon Vela and Alexa Meyer as they break down the inside story on The Story of a Brand.

For more on Coa, visit: https://www.joincoa.com/ 

Subscribe and Listen to the podcast on all major apps. Simply search for “The Story of a Brand,” or click here to listen on your favorite podcast player: Listen now.

*

This podcast is supported by Yotpo, the leading eCommerce marketing platform for brands looking to drive customer loyalty.

As I’m sure many of you know, customer retention is the new acquisition. With Yotpo, brands can provide value through a strategic loyalty program — and ensure shoppers come back time and again.

Want to know more? Visit https://yotpo.com/storyofabrand 

And turn your one-time shoppers into lifelong brand lovers.

This episode is brought to you by Yotpo.

“To help you be as proactive about mental health as you are physical fitness,” that's the mission of Coa. In part 1, we have Alexa Meyer, Co-Founder of Coa, a gym for mental health.

Coa believes that in mental health, no one strategy fits all. That's why they offer a variety of emotional fitness classes, therapies, and a community to help strengthen people.

According to Alexa, self-awareness, empathy, mindfulness, curiosity, play, resilience, and community are 7 traits of mental health. She believes that in the next 100 years, we will see vast improvements in the mental health space, more than what we’ve seen in the last 100 years.

She discusses:

* Gratefulness * Overview of the brand * Common mental health issues * Mental health tools and self-awareness * Future of mental health space * 7 traits of emotional fitness

Join Ramon Vela and Alexa Meyer as they break down the inside story on The Story of a Brand.

For more on Coa, visit: https://www.joincoa.com/ 

Subscribe and Listen to the podcast on all major apps. Simply search for “The Story of a Brand,” or click here to listen on your favorite podcast player: Listen now.

*

This podcast is supported by Yotpo, the leading eCommerce marketing platform for brands looking to drive customer loyalty.

As I’m sure many of you know, customer retention is the new acquisition. With Yotpo, brands can provide value through a strategic loyalty program — and ensure shoppers come back time and again.

Want to know more? Visit https://yotpo.com/storyofabrand 

And turn your one-time shoppers into lifelong brand lovers.

This episode is brought to you by Sendlane.

“Awareness leads to information which leads to knowledge,” that's what Audrey believes. In part 2, Audrey Gruss, Founder & President of Hope Fragrances & Chair of Hope for Depression Research Foundation, continues talking about raising awareness about depression.

She mentions the "10 leading symptoms of depression" and the "4 pillars of good mental health." According to Audrey, 50 percent of depressed people don't go for treatment. Most of them may not even realize that they are depressed.

Audrey wants to help the world suffering from depression and all the related major depressive disorders. She believes people are vulnerable in these difficult times. She advises people to follow a good diet, sleep, exercise, and meditation for mindfulness in life.

She discusses:

* 10 leading symptoms of depression * Raising awareness * Suicide and vulnerability of people * Creativity and depression's relation * 4 pillars of good mental health

Join Ramon Vela and Audrey Gruss as they break down the inside story on The Story of a Brand.

For more on Hope Fragrances, visit: https://hopefragrances.com/ 

Subscribe and Listen to the podcast on all major apps. Simply search for “The Story of a Brand,” or click here to listen on your favorite podcast player: Listen now.

*

This episode is also brought to you by Sendlane.

If all DTC companies were forced to turn off Facebook ads, they'd be dead on arrival. Why is that?

They over-invest in paid acquisition and under-invest in retention.

Luckily, Sendlane makes it easy to solve this problem. Sendlane is an E-Commerce Customer Experience Platform helping hundreds of DTC brands to tighten their existing customer relationships.

Sendlane automates personalized customer experiences through Welcome and Abandoned Cart workflows, SMS, Deep Data Integrations with Shopify and WooCommerce, multi-store functionality, and much more.

Plus, they don't stand for lazy customer support. Their San-Diego-based team has an average 1-minute response time from a live human, making sure you never get stuck in a chat queue ever again.

Curious about how Sendlane can help your DTC brand grow? Schedule a demo with a Specialist. Visit https://www.sendlane.com/story 

This episode is brought to you by Sendlane.

“A fragrance that is giving back,” that's Hope Fragrances. In part 1, we have Audrey Gruss, Founder & President of Hope Fragrances & Chair of the Hope for Depression Research Foundation.

Audrey grew up watching her mother suffer from depression and nervous breakdowns. Fifteen years ago, she started Hope for Depression Research Foundation (HDRF) in her honor. HDRF has evolved into the leading depression research organization in the US. The foundation's success is due to its focus on collaborations.

Her depressed mother loved fragrances and used them to uplift her spirit. Audrey wanted to share the same uplifting fragrance with others while finding a way to fund her foundation. So, she started Hope Fragrances. To Audrey, doing for others gives a tremendous sense of well-being. Hope Fragrances give 100% of profits to the Hope for Depression Research Foundation.

She discusses:

* Gratitude * Overview of the brand * Bringing a new anti-depressant product to market * Creating Hope Fragrances * Their products and packaging * Major Depressive Disorders * Giving back to humanity * Essence and connection

Join Ramon Vela and Audrey Gruss as they break down the inside story on The Story of a Brand.

For more on Hope Fragrances, visit: https://hopefragrances.com/ 

Subscribe and Listen to the podcast on all major apps. Simply search for “The Story of a Brand,” or click here to listen on your favorite podcast player: Listen now.

*

This episode is also brought to you by Sendlane.

If all DTC companies were forced to turn off Facebook ads, they'd be dead on arrival. Why is that?

They over-invest in paid acquisition and under-invest in retention.

Luckily, Sendlane makes it easy to solve this problem. Sendlane is an E-Commerce Customer Experience Platform helping hundreds of DTC brands to tighten their existing customer relationships.

Sendlane automates personalized customer experiences through Welcome and Abandoned Cart workflows, SMS, Deep Data Integrations with Shopify and WooCommerce, multi-store functionality, and much more.

Plus, they don't stand for lazy customer support. Their San-Diego-based team has an average 1-minute response time from a live human, making sure you never get stuck in a chat queue ever again.

Curious about how Sendlane can help your DTC brand grow? Schedule a demo with a Specialist. Visit https://www.sendlane.com/story 

This episode is brought to you by Ordergroove.

“Happiness is a choice,” says Veroniek. In part 2, Veroniek Vermeulen, Founder of Silatha, a meditation app for women, says one should enjoy every moment in life.

According to her, practices such as meditation, journaling, and being in a community can help women feel confident and comfortable with themselves and their power. Veroniek believes that women will always have different identities at different stages of their life.

To her, worrying too much can be a source of suffering in life. In her journey, Neurologist Viktor Frankl has been an inspiration, especially in his theory where he says 'between stimulus and response, there is a space.' She acknowledges the power to choose a response.

She discusses:

* Practice that can help women * Expectations from women * Gender biases in society * Worries and pain in life * Enjoying every moment * Neurologist Viktor Frankl * Great resignation * Positivity in pandemic

Join Ramon Vela and Veroniek Vermeulen as they break down the inside story on The Story of a Brand.

For more on Silatha, visit: https://silatha.com/  

Subscribe and Listen to the podcast on all major apps. Simply search for “The Story of a Brand,” or click here to listen to your favorite podcast player: Listen now.

*

This episode is brought to you by Ordergroove.

It’s time to let your customers enjoy the products they love without the friction of reordering...

That’s why innovative brands like Peet’s Coffee and Il Makiage rely on Ordergroove’s subscription solution to build long-lasting relationships that drive recurring revenue.

From enrollment incentives to churn-fighting AI, Ordergroove gives your business the tools it needs to be a subscription success story.

Book a demo today and receive 2-months off your contract. Visit https://www.ordergroove.com/story/

This episode is brought to you by Ordergroove.

Veroniek believes that “When she rises, our whole society rises.” In part 1, we have Veroniek Vermeulen, Founder of Silatha, a meditation app for women.

Veroniek has a background in engineering and marketing. Nine years ago, she felt unhappy with her life. After a friend's suggestion, she went on a meditation journey which changed her. Through meditation, she felt happier and realized her true goals in life. She decided to help other women with a meditation app built and designed specifically for women.

Silatha is a meditation app that liberates women through all life stages such as pregnancy, becoming a new mom, menopause, and so on. Her app is not just a meditation app but a community as well. According to her, everyone benefits when women can be in their full power.

She discusses:

* Gratefulness * Overview of Silatha * Special anchor technique * Her motivation * Customer feedback * How they help women * Incorporating meditation * Imposter syndrome

Join Ramon Vela and Veroniek Vermeulen as they break down the inside story on The Story of a Brand.

For more on Silatha, visit: https://silatha.com/ 

Subscribe and Listen to the podcast on all major apps. Simply search for “The Story of a Brand,” or click here to listen to your favorite podcast player: Listen now.

*

This episode is brought to you by Ordergroove.

It’s time to let your customers enjoy the products they love without the friction of reordering...

That’s why innovative brands like Peet’s Coffee and Il Makiage rely on Ordergroove’s subscription solution to build long-lasting relationships that drive recurring revenue.

From enrollment incentives to churn-fighting AI, Ordergroove gives your business the tools it needs to be a subscription success story.

Book a demo today and receive 2-months off your contract. Visit https://www.ordergroove.com/story/ 

This episode is brought to you by Yotpo.

“There's a lot more good in this world than there is bad,” says Jordana and asks people to focus on the positive. In part 2, Jordana Guimaraes, Co-Founder of Fashinnovation, continues talking about how communication can help you in your business and personal life.

Jordana’s new book “It Can Be You: Humanizing Homelessness” strives to humanize homelessness by telling stories about how people became homeless.

She simply reaches out to founders and other people regarding attaining speakers for her events through direct cold email. According to her, Founders & CEOs are entrepreneurial, mission-driven people who love to listen if approached with a great business idea. She believes having a mission and persistence in your journey are vital.

She discusses:

* Jordana and her husband through hard times * Wine talks * The NYLON project * The premise behind her book * Events coming up * How she reaches out to people * Being persistent

Join Ramon Vela and Jordana Guimaraes as they break down the inside story on The Story of a Brand.

For more on Fahinnovation, visit: https://fashinnovation.nyc/

For more on her book, “It Can Be You: Humanizing Homelessness,” visit Amazon.

Subscribe and Listen to the podcast on all major apps. Simply search for “The Story of a Brand,” or click here to listen on your favorite podcast player: Listen now.

*

This podcast is supported by Yotpo, the leading eCommerce marketing platform for brands looking to drive customer loyalty.

As I’m sure many of you know, customer retention is the new acquisition. With Yotpo, brands can provide value through a strategic loyalty program — and ensure shoppers come back time and again.

Want to know more? Visit https://yotpo.com/storyofabrand

And turn your one-time shoppers into lifelong brand lovers.

This episode is brought to you by Yotpo.

In part 1, we have Jordana Guimaraes, Co-Founder of Fashinnovation, a global platform that boosts innovation in the fashion industry.

Jordana, with her husband, started Fashinnovation with a mission to democratize the fashion industry. According to her, the industry, by and large, has ignored sustainability, inclusiveness, and innovation best practices found in other sectors. However, things are slowly changing for the better thanks to her Worldwide Talks 6th Edition, the world's biggest fashion and innovation event, held on February 3, 2022.

She never went to college, or neither has a background in fashion. But her purpose of inspiring and helping others has kept her going on this path. Jordana emphasizes staying open and allowing the mind to travel. To her, this practice has enabled her to find solutions.

She discusses:

* Gratefulness * Overview of the brand * Previous fashion innovation summit * Approaching NASA, Formula One, Mark Cuban * Ideas from different people * What motivates her * Her purpose in life * Her Me Time practice * Communication

Join Ramon Vela and Jordana Guimaraes as they break down the inside story on The Story of a Brand.

For more on Fashinnovation, visit: https://fashinnovation.nyc/

For more on her book, “It Can Be You: Humanizing Homelessness” visit Amazon.

Subscribe and Listen to the podcast on all major apps. Simply search for “The Story of a Brand,” or click here to listen on your favorite podcast player: Listen now.

*

This podcast is supported by Yotpo, the leading eCommerce marketing platform for brands looking to drive customer loyalty.

As I’m sure many of you know, customer retention is the new acquisition. With Yotpo, brands can provide value through a strategic loyalty program — and ensure shoppers come back time and again.

Want to know more? Visit https://yotpo.com/storyofabrand

And turn your one-time shoppers into lifelong brand lovers.

This episode is brought to you by Yotpo.

“The more relationships we make, the more value we can add,” that's the mission statement of BILLY Footwear. In part 2, Billy Price, Co-Founder of BILLY Footwear, mentions that they want to continue meeting the needs of consumers. For instance, they’d like to focus on building good relations on the B2B side, too, with retail partners.

Billy reconnected with Darin in 2011. Before starting the brand in 2012, they raised capital and planned to use the money to grow the business. However, early on, they met with a manufacturing disaster. And while it was terrible, they learned and continued.

Billy advises that you should not get discouraged or think of quitting in such a circumstance. Instead, be passionate about your business and keep building your network.

Here he talked about:

* Unique functionality * Their time in business * Where to find BILLY Footwear * First silhouette in the sports category * Extra-wide shoes * His advice for others * Thoughts on overcoming challenges

Join Ramon Vela and Billy Price as they break down the inside story on The Story of a Brand.

For more on BILLY Footwear, visit: https://billyfootwear.com/ 

Subscribe and Listen to the podcast on all major apps. Simply search for “The Story of a Brand,” or click here to listen on your favorite podcast player: Listen now.

*

This podcast is supported by Yotpo, the leading eCommerce marketing platform for brands looking to drive customer loyalty.

As I’m sure many of you know, customer retention is the new acquisition. With Yotpo, brands can provide value through a strategic loyalty program — and ensure shoppers come back time and again.

Want to know more? Visit https://yotpo.com/storyofabrand 

And turn your one-time shoppers into lifelong brand lovers.