The Story of a Brand Show

This episode is brought to you by Yotpo.

Cast that net as big as possible - tells Billy about entering the shoe space. Today we have Billy Price, Co-Founder of BILLY Footwear, a footwear brand.

Billy has a degree in mechanical engineering. He worked for the Federal Aviation Administration for over 16 years. When Billy was 18 years old, he had a spinal cord injury. He felt his life was over as he lost his ability to move and enjoy the active lifestyle he loved. But his family and friends encouraged him to get through dark times.

Sometime later, he met his old friend, Darin Donaldson, who introduced him to entrepreneurship and his shoe company. Billy came up with the idea of adding zippers to shoes. This universal and convenient shoe design eventually led him to BILLY Footwear.

He discussed:

* Gratefulness * His strategy for recovery * Finding a mentor * Denial and plan to get back * His education and career * Journey to BILLY Footwear * Their target market * Fashion and Function

Join Ramon Vela and Billy Price as they break down the inside story on The Story of a Brand.

For more on BILLY Footwear, visit: https://billyfootwear.com/ 

Subscribe and Listen to the podcast on all major apps. Simply search for “The Story of a Brand,” or click here to listen on your favorite podcast player: Listen now.

*

This podcast is supported by Yotpo, the leading eCommerce marketing platform for brands looking to drive customer loyalty.

As I’m sure many of you know, customer retention is the new acquisition. With Yotpo, brands can provide value through a strategic loyalty program — and ensure shoppers come back time and again.

Want to know more? Visit https://yotpo.com/storyofabrand 

And turn your one-time shoppers into lifelong brand lovers.

**This episode is brought to you by Sendlane**

“To make protein accessible to people” that's the mission of Aquamar. In part 2, Daryl Gormley, CEO of Aquamar Inc, tells us that he believes everyone deserves access to good food and protein.

This is why the brand provides healthy, protein-rich food at an affordable price. Interestingly, Daryl also mentions that the company is on its way to launching a plant-based seafood platform for consumers. They are also working on other innovations for the upcoming year.

They are also improving Surimi, a fish paste used by individuals and commercial kitchens. According to him, the seafood industry or Surimi products have not evolved much despite being around for long.

In part 2, he discusses:

* Plant-based seafood platform * Access to good food * Their Surimi innovation or products * Where to get Aquamar products * Their partners or retailers * His final message

Join Ramon Vela and Daryl Gormley as they break down the inside story on The Story of a Brand.

For more on Aquamar, visit: https://www.aquamarseafood.com/ 

Subscribe and Listen to the podcast on all major apps. Simply search for “The Story of a Brand,” or click here to listen on your favorite podcast player: Listen now.

*

This episode is also brought to you by Sendlane.

If all DTC companies were forced to turn off Facebook ads, they'd be dead on arrival. Why is that?

They over-invest in paid acquisition and under-invest in retention.

Luckily, Sendlane makes it easy to solve this problem. Sendlane is an E-Commerce Customer Experience Platform helping hundreds of DTC brands to tighten their existing customer relationships.

Sendlane automates personalized customer experiences through Welcome and Abandoned Cart workflows, SMS, Deep Data Integrations with Shopify and WooCommerce, multi-store functionality, and much more.

Plus, they don't stand for lazy customer support. Their San-Diego-based team has an average 1-minute response time from a live human, making sure you never get stuck in a chat queue ever again.

Curious about how Sendlane can help your DTC brand grow? Schedule a demo with a Specialist. Visit https://www.sendlane.com/story 

**This episode is brought to you by Sendlane**

“We can help people make small steps,” that's Aquamar's belief in sustainability as they can help bring change to the seafood industry. In part 1, we have Daryl Gormley, CEO of Aquamar Inc, a seafood product brand.

Daryl has been in the food industry for more than 30 years. Throughout his career, he has worked in categories such as meat, coffee, bakeries, etc. Working in the food industry has always seemed like a privilege to him because food and food access are critical to our civilization. However, he also realized that there was a lack of innovation.

That's when he joined Aquamar. Aquamar is a seafood brand that is "not" vertically integrated, unlike the rest of the industry. Which is the reason why Aquamar can source from sustainable sources worldwide, and choose the best on behalf of the consumer.

He discusses:

* Gratefulness * Overview of the brand * His background * Aquamar's structure * Lack of innovation in the industry * Reason for fish * Difference between fish and meat * Concern about the planet * Innovative perspective * Plant-based seafood

Join Ramon Vela and Daryl Gormley as they break down the inside story on The Story of a Brand.

For more on Aquamar, visit: https://www.aquamarseafood.com/ 

Subscribe and Listen to the podcast on all major apps. Simply search for “The Story of a Brand,” or click here to listen on your favorite podcast player: Listen now.

*

This episode is also brought to you by Sendlane.

If all DTC companies were forced to turn off Facebook ads, they'd be dead on arrival. Why is that?

They over-invest in paid acquisition and under-invest in retention.

Luckily, Sendlane makes it easy to solve this problem. Sendlane is an E-Commerce Customer Experience Platform helping hundreds of DTC brands to tighten their existing customer relationships.

Sendlane automates personalized customer experiences through Welcome and Abandoned Cart workflows, SMS, Deep Data Integrations with Shopify and WooCommerce, multi-store functionality, and much more.

Plus, they don't stand for lazy customer support. Their San-Diego-based team has an average 1-minute response time from a live human, making sure you never get stuck in a chat queue ever again.

Curious about how Sendlane can help your DTC brand grow? Schedule a demo with a Specialist. Visit https://www.sendlane.com/story 

**This episode is brought to you by Ordergroove**

“If you're true to yourself in your form, that's going to shine through in your product,” says Josh. In part 2, Josh Miller, Co-Founder and President of Owen's Craft Mixers, talks about authenticity, which is impossible to fake as the customer is too intelligent.

That's why he decided not to sell his product until he felt that the product quality was promising. According to him, Owen's Craft Mixers keeps its customers in mind while creating products. And while it may be challenging to choose the right Owen’s Cocktail or Mocktail, he suggests going with your gut, and you won’t be wrong.

He discusses:

* Lessons learned at Tesla * Reality of authenticity * Being customer-centric * His systematic approach * Their website and flavors * GoPuff’s service

Join Ramon Vela and Josh Miller as they break down the inside story on The Story of a Brand.

For more on Owen’s Craft Mixers, visit: https://owensmixers.com/ 

Subscribe and Listen to the podcast on all major apps. Simply search for “The Story of a Brand,” or click here to listen to your favorite podcast player: Listen now.

*

This episode is brought to you by Ordergroove.

It’s time to let your customers enjoy the products they love without the friction of reordering...

That’s why innovative brands like Peet’s Coffee and Il Makiage rely on Ordergroove’s subscription solution to build long-lasting relationships that drive recurring revenue.

From enrollment incentives to churn-fighting AI, Ordergroove gives your business the tools it needs to be a subscription success story.

Book a demo today and receive 2-months off your contract. Visit https://www.ordergroove.com/story 

**This episode is brought to you by Ordergroove**

“Simplicity but with quality of ingredients” that's the idea behind Owen's Craft Mixers. In part 1, we have Josh Miller, Co-Founder and President of Owen's Craft Mixers, a premium all-natural cocktail mixer brand.

Josh started his career as an intern at Honest Tea and Tesla Motors. He later worked at Sir Kensington's for some time. During that time, Josh saw an opportunity in the CPG world. In 2016, he started Owen's Craft Mixers along with his brother-in-law. It's a brand that uses no artificial sweeteners or fructose corn syrup. Their ingredients include real juice and just pure cane sugar.

He discusses:

* Gratefulness * Overview of the company * When people support them * His career and mental attitude * Variables involved in cocktails * How they got the name “Owen” * Their recipe philosophy

Join Ramon Vela and Josh Miller as they break down the inside story on The Story of a Brand.

For more on Owen’s Craft Mixers, visit: https://owensmixers.com/ 

Subscribe and Listen to the podcast on all major apps. Simply search for “The Story of a Brand,” or click here to listen to your favorite podcast player: Listen now.

*

This episode is brought to you by Ordergroove.

It’s time to let your customers enjoy the products they love without the friction of reordering...

That’s why innovative brands like Peet’s Coffee and Il Makiage rely on Ordergroove’s subscription solution to build long-lasting relationships that drive recurring revenue.

From enrollment incentives to churn-fighting AI, Ordergroove gives your business the tools it needs to be a subscription success story.

Book a demo today and receive 2-months off your contract. Visit https://www.ordergroove.com/story/ 

**This episode is brought to you by CommerceFocused Media and Yotpo**

“You have to want it more than anything” according to Sarah, that's the reality of entrepreneurship. In part 2, Sarah Gibson Tuttle, Founder and CEO of Olive & June, says that it's vital to have the grit, hustle, and the "burning desire" to start a business.

Sarah says that the brand's image embodies the founder's personality. In her case, she has two personalities, but mostly she believes she’s a giver. She likes to support people around her. She's loyal and also dedicated at the same time.

Sarah suggests that newcomers to the brand first try their Mani System. Lastly, the brand is inclusive, and their community is open to everyone, including men who love self-care.

She talked about:

* Their special products * Olive & June logo * Two sides of her personality * Her advice or words of wisdom * Manicure system * Community and free shipping * Men & manicures

Join Ramon Vela and Sarah Gibson Tuttle as they break down the inside story on The Story of a Brand.

For more on Olive & June, Visit: https://oliveandjune.com/ 

Subscribe and Listen to the podcast on all major apps. Simply search for “The Story of a Brand,” or click here to listen on your favorite podcast player: Listen now.

*

This podcast is supported by Yotpo, the leading eCommerce marketing platform for brands looking to drive customer loyalty.

As I’m sure many of you know, customer retention is the new acquisition. With Yotpo, brands can provide value through a strategic loyalty program — and ensure shoppers come back time and again.

Want to know more? Visit https://yotpo.com/storyofabrand 

And turn your one-time shoppers into lifelong brand lovers.

**This episode is brought to you by CommerceFocused Media and Yotpo**

“Beautiful nails for everyone” that's the mission for Olive & June. In part 1, we have Sarah Gibson Tuttle, Founder and CEO of Olive & June, a beauty brand, revolutionizing the At-Home Manicure.

Olive & June started as a nail salon in Los Angeles. Sarah wanted to bring salon-quality manicures at home, so she came up with The Mani System. Her brand essentially has democratized the nail salon experience.

She calls manicure - a zen experience because, according to her, a manicure sparks joy in people. Sarah believes making people feel good is her love language. That's why her brand has a great relationship with consumers and other brands.

In the first part, she talked about:

* Gratefulness towards her brand director * Overview of the brand * The Mani System * Manicure, a zen experience * Partnering with the right retailers * Being an inclusive brand * Relationship with other brands * Message for customers

Join Ramon Vela and Sarah Gibson Tuttle as they break down the inside story on The Story of a Brand.

For more on Olive & June, Visit: https://oliveandjune.com/ 

Subscribe and Listen to the podcast on all major apps. Simply search for “The Story of a Brand,” or click here to listen on your favorite podcast player: Listen now.

*

This podcast is supported by Yotpo, the leading eCommerce marketing platform for brands looking to drive customer loyalty.

As I’m sure many of you know, customer retention is the new acquisition. With Yotpo, brands can provide value through a strategic loyalty program — and ensure shoppers come back time and again.

Want to know more? Visit https://yotpo.com/storyofabrand 

And turn your one-time shoppers into lifelong brand lovers.

**This episode is brought to you by Yotpo**

“If I don't know something, I will educate myself” - tells Alexandre. In part 2, Alexandre Contreras, Founder & Inventor of KlipTrio, a first-ever patented 3 in 1 pet nail trimmer with an integrated stainless steel nail file & disposable styptic powder cartridge, talks about how he started his journey with education and persistence.

It took him 4 times to get patents and 6 years to design KlipTrio. He never lost hope through the never-ending bureaucratic process. Plus, his experience in the veterinarian world, proved to be a critical factor in creating an innovative product.

Alexandre wants KlipTrio and disposable styptic cartridges to be the standard in the veterinary profession. He also wants to mark the 6th of October as 'National Trim Your Pet’s Nail Day'. According to him, every entrepreneur encounters people who don't believe in them. He did meet such people but his family's support kept him going.

He discusses:

* His goal * R&D phase * Doubters in his journey * Marketing plans * National trim your pets nail day * His charity organization

Join Ramon Vela and Alexandre Contreras as they break down the inside story on The Story of a Brand.

For more on KlipTrio, visit: https://kliptrio.com/ 

Subscribe and Listen to the podcast on all major apps. Simply search for “The Story of a Brand,” or click here to listen on your favorite podcast player: Listen now.

*

This podcast is supported by Yotpo, the leading eCommerce marketing platform for brands looking to drive customer loyalty.

As I’m sure many of you know, customer retention is the new acquisition. With Yotpo, brands can provide value through a strategic loyalty program — and ensure shoppers come back time and again.

Want to know more? Visit https://yotpo.com/storyofabrand 

And turn your one-time shoppers into lifelong brand lovers.

**This episode is brought to you by Yotpo**

“Be persistent and chase it above all means,” says Alexandre. In part 1, we have Alexandre Contreras, Founder & Inventor of KlipTrio, a first-ever patented 3 in 1 pet nail trimmer with an integrated stainless steel nail file & disposable styptic powder cartridge.

At the beginning of his career, at the age of 18, Alexandre experienced disappointment, but that didn't stop him. He wanted to be a veterinary technician from childhood, and he eventually became one. In his time as a technician, he saw that even technicians make errors while trimming the nails of pets, and the process for doing so was inefficient and potentially hazardous.

So, he decided to develop a safer, faster, and more hygienic way of trimming nails & applying styptic powder to an animal's injured nail.

In part 1, he discusses:

* Gratefulness * Overview of the brand * His background * Disappointment at the age of 18 * What kept him going * His two lightbulb moments * Chasing U.S. utility patents

Join Ramon Vela and Alexandre Contreras as they break down the inside story on The Story of a Brand.

For more on KlipTrio, visit: https://kliptrio.com/ 

Subscribe and Listen to the podcast on all major apps. Simply search for “The Story of a Brand,” or click here to listen on your favorite podcast player: Listen now.

*

This podcast is supported by Yotpo, the leading eCommerce marketing platform for brands looking to drive customer loyalty.

As I’m sure many of you know, customer retention is the new acquisition. With Yotpo, brands can provide value through a strategic loyalty program — and ensure shoppers come back time and again.

Want to know more? Visit https://yotpo.com/storyofabrand 

And turn your one-time shoppers into lifelong brand lovers.

**This episode is brought to you by Sendlane**

In part 2, Timothee Manschot and Hylke Muntinga, Co-Founders of NOWATCH, say that “you need to get everything out of today because nobody knows what's going to happen tomorrow.”

It's more about encouraging people to explore their senses. The brand doesn't want to add one more screen to your life. According to them, it’s essential to have a plan to make technology work for you, not on you.

They partnered with Philips Biosensing. Philips was so pleased with NOWATCH's approach and application of their technology sensors to wearables that they licensed their products to them. Their wearable will be available in the coming spring.

In part 2, they discussed:

* What do in a moment of stress * Their Mobile application * Coaching ability * Power of gratefulness * Partnership with Philips

Join Ramon Vela, Timothee Manschot, and Hylke Muntinga as they break down the inside story on The Story of a Brand.

For more on Nowatch, visit: https://nowatch.com/ 

Subscribe and Listen to the podcast on all major apps. Simply search for “The Story of a Brand.” Click here to listen on Apple Podcast or Spotify.

*

This episode is also brought to you by Sendlane.

If all DTC companies were forced to turn off Facebook ads, they'd be dead on arrival. Why is that?

They over-invest in paid acquisition and under-invest in retention.

Luckily, Sendlane makes it easy to solve this problem. Sendlane is an E-Commerce Customer Experience Platform helping hundreds of DTC brands to tighten their existing customer relationships.

Sendlane automates personalized customer experiences through Welcome and Abandoned Cart workflows, SMS, Deep Data Integrations with Shopify and WooCommerce, multi-store functionality, and much more.

Plus, they don't stand for lazy customer support. Their San-Diego-based team has an average 1-minute response time from a live human, making sure you never get stuck in a chat queue ever again.

Curious about how Sendlane can help your DTC brand grow? Schedule a demo with a Specialist. Visit https://www.sendlane.com/story