The Story of a Brand Show

**This episode is brought to you by MuteSix, Yotpo, and Ordergroove**

“Democratizing music education” that's the mission of TrueFire Studios. In part 1, we have Owen Grover, CEO of TrueFire Studios, an alliance of the world's leading online music education companies.

Owen has been focused on the intersection of music and technology for over 20 years. Today, TrueFire Studios makes it convenient for students, musicians/educators, and their partners in the musical instruments and manufacturing space. They provide anytime, anywhere, and affordable access to music education.

He discusses:

* Gratefulness * Overview of the brand * Music and the self-actualization business * Helping musicians monetize * Convenience wins * Their four platforms and portfolio

Join Ramon Vela and Owen Grover as they break down the inside story on The Story of a Brand.

For more on TrueFire Studios, visit: https://www.truefirestudios.com/brands 

Only for our listeners: STORY50 for 50% off your first purchase at TrueFire.com

Subscribe and Listen to the podcast on all major apps. Simply search for “The Story of a Brand.” Click here to listen on Apple Podcast or Spotify.

*

OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX.

MuteSix is the leading agency in performance marketing.

They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel.

They're currently offering listeners a FREE omnichannel marketing audit.

Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance.

The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO.

For your free digital marketing consultation, visit: https://mutesix.com/storyofabrand 

*

This podcast is supported by Yotpo, the leading eCommerce marketing platform for brands looking to drive customer loyalty.

As I’m sure many of you know, customer retention is the new acquisition. With Yotpo, brands can provide value through a strategic loyalty program — and ensure shoppers come back time and again.

Want to know more? Visit https://yotpo.com/storyofabrand 

And turn your one-time shoppers into lifelong brand lovers.

*

This episode is brought to you by Ordergroove.

It’s time to let your customers enjoy the products they love without the friction of reordering...

That’s why innovative brands like Peet’s Coffee and Il Makiage rely on Ordergroove’s subscription solution to build long-lasting relationships that drive recurring revenue.

From enrollment incentives to churn-fighting AI, Ordergroove gives your business the tools it needs to be a subscription success story.

Book a demo today and receive 2-months off your contract. Visit https://www.ordergroove.com/story/ 

**This episode is brought to you by MuteSix, Yotpo, and, Sendlane**

“Celebrate your progress.” In part 2, Stacey Kohler, CEO and Founder of Kiddy Crawler, tells about the history and re-launch of the Crawligator.

According to her, if you have the idea, passion, and determination, you can make anything happen. The revived Crawligator now has a utility patent and an improved design as per safety standards. Her research and testing for the Crawligator toy took almost three years.

When launching a new business or product, she usually gets the idea after identifying a problem, like Crawligator's case. Stacey advises joining an industry or product association when starting your business. Kiddy Crawler is already selling in 13 countries now. All overwhelmingly great feedback from parents and doctors helps her keep going.

She talked about:

* History of Crawligator * Patent and original name * Research around Crawligator * Her inspiration * Product and awards * Their angel investor * Feedback from parents * Sub-categories

Join Ramon Vela, and Stacey Kohler as they break down the inside story on The Story of a Brand.

For more on Kiddy Crawler, visit: https://www.thecrawligator.com/

Subscribe and Listen to the podcast on all major apps. Simply search for “The Story of a Brand.” Click here to listen on Apple Podcast or Spotify.

*

OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX.

MuteSix is the leading agency in performance marketing.

They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel.

They're currently offering listeners a FREE omnichannel marketing audit.

Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance.

The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO.

For your free digital marketing consultation, visit: https://mutesix.com/storyofabrand 

*

This podcast is supported by Yotpo, the leading eCommerce marketing platform for brands looking to drive customer loyalty.

As I’m sure many of you know, customer retention is the new acquisition. With Yotpo, brands can provide value through a strategic loyalty program — and ensure shoppers come back time and again.

Want to know more? Visit https://yotpo.com/storyofabrand 

And turn your one-time shoppers into lifelong brand lovers.

*

This episode is also brought to you by Sendlane.

If all DTC companies were forced to turn off Facebook ads, they'd be dead on arrival. Why is that?

They over-invest in paid acquisition and under-invest in retention.

Luckily, Sendlane makes it easy to solve this problem. Sendlane is an E-Commerce Customer Experience Platform helping hundreds of DTC brands to tighten their existing customer relationships.

Sendlane automates personalized customer experiences through Welcome and Abandoned Cart workflows, SMS, Deep Data Integrations with Shopify and WooCommerce, multi-store functionality, and much more.

Plus, they don't stand for lazy customer support. Their San-Diego-based team has an average 1-minute response time from a live human, making sure you never get stuck in a chat queue ever again.

Curious about how Sendlane can help your DTC brand grow? Schedule a demo with a Specialist. Visit https://www.sendlane.com/story 

**This episode is brought to you by MuteSix, Yotpo, and, Sendlane**

“Enhances healthy infant development” that's what the “Crawligator” from Kiddy Crawler does. In part 1, we have Stacey Kohler, CEO and Founder of Kiddy Crawler, an infant development toymaker.

As a teen, Stacey had started her first business in the earthmoving business, where she worked in heavy equipment operations and material processing applications. To her, experience is priceless. And she used this experience in earthmoving and an inventor's mentality to invent the first sandbag machine that was invaluable during floods.

Stacey feels she always had a creative ability. After becoming a grandma, she noticed that her grandchild (and other kids) were not getting enough tummy and crawling time crucial to a child’s development. She remembered a developmental mobility device for infants called the Crawligator from the 60s and 70s. Stacey went on a search for the Crawligator to help her granddaughter. This search eventually led her to revive the Crawligator and relaunch it for a new generation of children.

In the first part, she talked about:

* Gratefulness * Overview of the brand * Her background * What motivated her to start dirt business * Her sandbag machine * Reviving Crawligator

Join Ramon Vela and Stacey Kohler as they break down the inside story on The Story of a Brand.

For more on Kiddy Crawler, visit: https://www.thecrawligator.com/

Subscribe and Listen to the podcast on all major apps. Simply search for “The Story of a Brand.” Click here to listen on Apple Podcast or Spotify.

*

OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX.

MuteSix is the leading agency in performance marketing.

They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel.

They're currently offering listeners a FREE omnichannel marketing audit.

Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance.

The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO.

For your free digital marketing consultation, visit: https://mutesix.com/storyofabrand 

*

This podcast is supported by Yotpo, the leading eCommerce marketing platform for brands looking to drive customer loyalty.

As I’m sure many of you know, customer retention is the new acquisition. With Yotpo, brands can provide value through a strategic loyalty program — and ensure shoppers come back time and again.

Want to know more? Visit https://yotpo.com/storyofabrand 

And turn your one-time shoppers into lifelong brand lovers.

*

This episode is also brought to you by Sendlane.

If all DTC companies were forced to turn off Facebook ads, they'd be dead on arrival. Why is that?

They over-invest in paid acquisition and under-invest in retention.

Luckily, Sendlane makes it easy to solve this problem. Sendlane is an E-Commerce Customer Experience Platform helping hundreds of DTC brands to tighten their existing customer relationships.

Sendlane automates personalized customer experiences through Welcome and Abandoned Cart workflows, SMS, Deep Data Integrations with Shopify and WooCommerce, multi-store functionality, and much more.

Plus, they don't stand for lazy customer support. Their San-Diego-based team has an average 1-minute response time from a live human, making sure you never get stuck in a chat queue ever again.

Curious about how Sendlane can help your DTC brand grow? Schedule a demo with a Specialist. Visit https://www.sendlane.com/story 

**This episode is brought to you by MuteSix, Ordergroove, and CartText**

In part 2, GQ Fu, Co-Founder of LTVplus mentions that the “quality of customer interaction” matters more than quantity.

According to him, technology can help in speeding things up but it doesn't necessarily enhance quality. He suggested that companies should go for a personalized recovery approach, especially for subscriptions. Collating trends and capturing customer feedback insights has helped provide more value to LTVplus clients.

Omnichannel customer outsourcing and failed payment recovery service are two main services offered by LTVplus. The company is in the process of catering to different kinds of brands. LTVplus's onboarding process lasts up to a month to ensure quality.

GQ discusses:

* Trends around customer interaction * Personalized recovery approach * Working with brands * Criteria for brands * Onboarding process at LTVplus * Key insights and trends * Upcoming events

Join Ramon Vela and GQ Fu as they break down the inside story on The Story of a Brand.

For more on LTVplus, visit: https://www.ltvplus.com/ 

Subscribe and Listen to the podcast on all major apps. Simply search for “The Story of a Brand.” Click here to listen on Apple Podcast or Spotify.

*

OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX.

MuteSix is the leading agency in performance marketing.

They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel.

They're currently offering listeners a FREE omnichannel marketing audit.

Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance.

The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO.

For your free digital marketing consultation, visit: https://mutesix.com/storyofabrand 

*

This episode is brought to you by Ordergroove.

It’s time to let your customers enjoy the products they love without the friction of reordering...

That’s why innovative brands like Peet’s Coffee and Il Makiage rely on Ordergroove’s subscription solution to build long-lasting relationships that drive recurring revenue.

From enrollment incentives to churn-fighting AI, Ordergroove gives your business the tools it needs to be a subscription success story.

Book a demo today and receive 2-months off your contract. Visit https://www.ordergroove.com/story/ 

*

This episode is also brought to you by CartText.

Are you interested in improving your Abandoned Cart Recovery rates?

Cart Text is Powered by real people, not bots, not AI, real people. Cart Text will contact & engage with your customers in real-time to make the sales you missed.

One by one, CartText will convert your abandoned carts, churned subscriptions, and billing-related issues using live agents + SMS. Real people, getting the job done.

To learn more, visit https://carttext.com/ 

**This episode is brought to you by MuteSix, Ordergroove, and CartText**

“Rid the world of bad customer experiences” that's the LTVplus mission. In part 1, we have GQ Fu, Co-Founder of LTVplus, a fully remote customer service outsourcing company.

GQ lives in Ukraine. He worked as a customer success manager for two SaaS companies before LTVplus. He and David Henzel, his Co-Founder, came up with the idea for a live chat outsourcing business. That business gradually evolved to what LTVplus is today; built out of the needs of their clients.

LTVplus started as a remote startup because the company wanted the ability to hire talents from around the globe. It supports SaaS and E-commerce brands. According to GQ, having an already remote setup helped them during the pandemic.

In the first part, he talked about:

* Gratefulness * Brand Overview * Benefits of working remotely * His background * Their motivation * Focus on Brands and Saas businesses * Live person & personalization

Join Ramon Vela and GQ Fu as they break down the inside story on The Story of a Brand.

For more on LTVplus, visit: https://www.ltvplus.com/ 

Subscribe and Listen to the podcast on all major apps. Simply search for “The Story of a Brand.” Click here to listen on Apple Podcast or Spotify.

*

OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX.

MuteSix is the leading agency in performance marketing.

They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel.

They're currently offering listeners a FREE omnichannel marketing audit.

Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance.

The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO.

For your free digital marketing consultation, visit: https://mutesix.com/storyofabrand 

*

This episode is brought to you by Ordergroove.

It’s time to let your customers enjoy the products they love without the friction of reordering...

That’s why innovative brands like Peet’s Coffee and Il Makiage rely on Ordergroove’s subscription solution to build long-lasting relationships that drive recurring revenue.

From enrollment incentives to churn-fighting AI, Ordergroove gives your business the tools it needs to be a subscription success story.

Book a demo today and receive 2-months off your contract. Visit https://www.ordergroove.com/story/ 

*

This episode is also brought to you by CartText.

Are you interested in improving your Abandoned Cart Recovery rates?

Cart Text is Powered by real people, not bots, not AI, real people. Cart Text will contact & engage with your customers in real-time to make the sales you missed.

One by one, CartText will convert your abandoned carts, churned subscriptions, and billing-related issues using live agents + SMS. Real people, getting the job done.

To learn more, visit https://carttext.com/ 

**This episode is brought to you by MuteSix, Sendlane, StoreYa, and Justuno**

“Health and beauty from the inside and out” that's what Kosterina is all about, says Katina Mountanos, Founder and CEO of Kosterina.

Here are some things Katina shares in part 2 of this feature: consuming dark chocolate and olive oil together can amplify antioxidant properties. Sauces and olive oil are great for those looking to incorporate more vegetables. Kosterina plans to continue building its four main categories: olive oil and vinegar, dark chocolate, freshly baked goods, and skincare.

Katina says that extra virgin olive oil is the healthiest oil. The brand sees vegetable and canola oil as its enemy because it's highly processed, causes inflammation, and can bring harm to the body.

She discusses:

* Olive oil flavors * Dark chocolate balsamic vinegar * Their product lines * Enhancing the plant-based diet * What's coming next * New product category * Marketing standpoint * Problems with vegetable oil * Global supply chain

Join Ramon Vela and Katina Mountanos as they break down the inside story on The Story of a Brand.

For more on Kosterina, visit: https://www.kosterina.com/ 

Subscribe and Listen to the podcast on all major apps. Simply search for “The Story of a Brand.” Click here to listen on Apple Podcast or Spotify.

*

OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX.

MuteSix is the leading agency in performance marketing.

They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel.

They're currently offering listeners a FREE omnichannel marketing audit.

Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance.

The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO.

For your free digital marketing consultation, visit: https://mutesix.com/storyofabrand 

*

This episode is also brought to you by Sendlane.

If all DTC companies were forced to turn off Facebook ads, they'd be dead on arrival. Why is that?

They over-invest in paid acquisition and under-invest in retention.

Luckily, Sendlane makes it easy to solve this problem. Sendlane is an E-Commerce Customer Experience Platform helping hundreds of DTC brands to tighten their existing customer relationships.

Sendlane automates personalized customer experiences through Welcome and Abandoned Cart workflows, SMS, Deep Data Integrations with Shopify and WooCommerce, multi-store functionality, and much more.

Plus, they don't stand for lazy customer support. Their San-Diego-based team has an average 1-minute response time from a live human, making sure you never get stuck in a chat queue ever again.

Curious about how Sendlane can help your DTC brand grow? Schedule a demo with a Specialist. Visit https://www.sendlane.com/story 

*

This episode is also brought to you by StoreYa.

If managing your ads drives you crazy, and you’re all about automating your ecom business, then you have to give StoreYa a try! StoreYa will Launch, Optimize & Scale your ads on Google, Facebook & Instagram...WITHOUT YOU having to do ANYTHING

Their powerful AI will optimize your campaigns 24/7, delivering the best ads to the right customers...

They are a Google & Facebook Partner that supports over 400,000 merchants!

To get started and enjoy a 33% discount for the first month, simply visit https://www.storeya.com/Story 

*

This episode is also brought to you by Justuno.

Worried about hitting your revenue goals this month?

Make the most of your website traffic with Justuno - the #1 CRO tool for thriving e-commerce sites.

Grow your email and SMS lists, show smart product recommendations to increase your average order value, improve return on ad spend, and so much more.

Justuno helps you convert more website visitors into sales.

Visit https://www.justuno.com/ramon/ for a free 14-day trial, one-click install on Shopify, and 15% off with the code RAMON.

**This episode is brought to you by MuteSix, Sendlane, StoreYa, and Justuno**

“To create a blue zone in every household” that's Kosterina's mission. In part 1, we have Katina Mountanos, Founder and CEO of Kosterina, a multi-faceted wellness brand.

Katina started her career in investment banking and then went to graduate school for business. She worked at L'Oreal, two different e-commerce startups, and then launched her first startup. Katina's family is from Greece, where one of the most popular Greek extra virgin olive oil varieties is produced.

She was frustrated that she couldn’t find great-tasting olive oil in the United States, like in Greece. So she decided to educate consumers on how great olive oil should taste by launching Kosterina. The brand is centered around the blue zone lifestyle such as health, longevity, community, and stress-free life. Their products have high antioxidant extra virgin olive oil from Greece. She believes holding on to conviction is essential.

She discusses:

* Gratefulness * Overview of the company * Concept of blue zone * Tips for a lifestyle change * Her background * Launching Kosterina * Work experience * Challenges and the biggest lessons * Being a parent

Join Ramon Vela and Katina Mountanos as they break down the inside story on The Story of a Brand.

For more on Kosterina, visit: https://www.kosterina.com/ 

Subscribe and Listen to the podcast on all major apps. Simply search for “The Story of a Brand.” Click here to listen on Apple Podcast or Spotify.

*

OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX.

MuteSix is the leading agency in performance marketing.

They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel.

They're currently offering listeners a FREE omnichannel marketing audit.

Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance.

The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO.

For your free digital marketing consultation, visit: https://mutesix.com/storyofabrand 

*

This episode is also brought to you by Sendlane.

If all DTC companies were forced to turn off Facebook ads, they'd be dead on arrival. Why is that?

They over-invest in paid acquisition and under-invest in retention.

Luckily, Sendlane makes it easy to solve this problem. Sendlane is an E-Commerce Customer Experience Platform helping hundreds of DTC brands to tighten their existing customer relationships.

Sendlane automates personalized customer experiences through Welcome and Abandoned Cart workflows, SMS, Deep Data Integrations with Shopify and WooCommerce, multi-store functionality, and much more.

Plus, they don't stand for lazy customer support. Their San-Diego-based team has an average 1-minute response time from a live human, making sure you never get stuck in a chat queue ever again.

Curious about how Sendlane can help your DTC brand grow? Schedule a demo with a Specialist. Visit https://www.sendlane.com/story 

*

This episode is also brought to you by StoreYa.

If managing your ads drives you crazy, and you’re all about automating your ecom business, then you have to give StoreYa a try! StoreYa will Launch, Optimize & Scale your ads on Google, Facebook & Instagram...WITHOUT YOU having to do ANYTHING

Their powerful AI will optimize your campaigns 24/7, delivering the best ads to the right customers...

They are a Google & Facebook Partner that supports over 400,000 merchants!

To get started and enjoy a 33% discount for the first month, simply visit https://www.storeya.com/Story 

*

This episode is also brought to you by Justuno.

Worried about hitting your revenue goals this month?

Make the most of your website traffic with Justuno - the #1 CRO tool for thriving e-commerce sites.

Grow your email and SMS lists, show smart product recommendations to increase your average order value, improve return on ad spend, and so much more.

Justuno helps you convert more website visitors into sales.

Visit https://www.justuno.com/ramon/ for a free 14-day trial, one-click install on Shopify, and 15% off with the code RAMON.

**This episode is brought to you by MuteSix, Ordergroove, Repeat, and CartText**

“No one knows what they're doing; they’re all just figuring it out,” that's the best career advice Rosa has ever received. In part 2, Rosa Hu, Vice President of Product Marketing for Yotpo, mentions their Amazing Women in E-Commerce program that recognizes visionary women in the industry.

Rosa has learned to be fearless. She advises people to go for their dream job, connect with people, be persistent, leave toxicity and find the right people to work and grow with.

Yotpo specializes in strengthening and retaining relationships between a brand and its customers. The company believes customers' loyalty is earned and reviewers are a brand's best value differentiator.

She discusses:

* Yotpo’s amazing women in e-commerce program * Lessons learned * Yotpo’s offerings * Example of reviewers * Products that work together * Retaining relationships with customers * Customer criteria * What onboarding looks like * What's next

Join Ramon Vela and Rosa Hu as they break down the inside story on The Story of a Brand.

For more on Yotpo, visit: https://www.yotpo.com/ 

Subscribe and Listen to the podcast on all major apps. Simply search for “The Story of a Brand.” Click here to listen on Apple Podcast or Spotify.

*

OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX.

MuteSix is the leading agency in performance marketing.

They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel.

They're currently offering listeners a FREE omnichannel marketing audit.

Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance.

The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO.

For your free digital marketing consultation, visit: https://mutesix.com/storyofabrand  

*

This episode is brought to you by Ordergroove.

It’s time to let your customers enjoy the products they love without the friction of reordering...

That’s why innovative brands like Peet’s Coffee and Il Makiage rely on Ordergroove’s subscription solution to build long-lasting relationships that drive recurring revenue.

From enrollment incentives to churn-fighting AI, Ordergroove gives your business the tools it needs to be a subscription success story.

Book a demo today and receive 2-months off your contract. Visit https://www.ordergroove.com/story/ 

*

This episode is also brought to you by CartText.

Are you interested in improving your Abandoned Cart Recovery rates?

Cart Text is Powered by real people, not bots, not AI, real people. Cart Text will contact & engage with your customers in real-time to make the sales you missed.

One by one, CartText will convert your abandoned carts, churned subscriptions, and billing-related issues using live agents + SMS. Real people, getting the job done.

To learn more, visit https://carttext.com/ 

*

This episode was brought to you by Repeat.

Repeat is the easiest way for your customers to reorder products they love.

Repeat will automate a frictionless reordering experience for the most significant part of a CPG brand’s customer base: The non-subscriber.

Repeat uses machine learning to analyze one-time shopper behavior, automates reorder notifications, and delivers personalized replenishment carts that aid in up-sell and cross-sell efforts.

The result? Higher LTV, better margins, and more insights on your best customers.

To learn more, visit https://signup.getrepeat.io/ 

**This episode is brought to you by MuteSix, Ordergroove, Repeat, and CartText**

“Helping brands bring customers back to purchase again and again” that's the Yotpo goal. In part 1, we have Rosa Hu, Vice-President of Product Marketing for Yotpo, an e-commerce marketing platform.

Rosa comes from a first-generation immigrant family. She grew up inspired by her father doing different jobs and running his own business. She graduated from Wellesley College and then got into tech and start-ups. She started pursuing her passion in marketing tech and worked with multiple large e-commerce platforms. Rosa worked at SAP for six years before Yotpo.

To Rosa, it's all about “the people around you.” She says that Yotpo helps strengthen relationships between brands and consumers through engagement, community advocacy, and retention. Their values of diversity and inclusion align with her and with their customers.

She discusses:

* Gratefulness * Company Overview * Her background * Work experience * Career advice * Being raised by immigrant parents

Join Ramon Vela and Rosa Hu as they break down the inside story on The Story of a Brand.

For more on Yotpo, visit: https://www.yotpo.com/ 

Subscribe and Listen to the podcast on all major apps. Simply search for “The Story of a Brand.” Click here to listen on Apple Podcast or Spotify.

*

OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX.

MuteSix is the leading agency in performance marketing.

They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel.

They're currently offering listeners a FREE omnichannel marketing audit.

Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance.

The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO.

For your free digital marketing consultation, visit: https://mutesix.com/storyofabrand  

*

This episode is brought to you by Ordergroove.

It’s time to let your customers enjoy the products they love without the friction of reordering...

That’s why innovative brands like Peet’s Coffee and Il Makiage rely on Ordergroove’s subscription solution to build long-lasting relationships that drive recurring revenue.

From enrollment incentives to churn-fighting AI, Ordergroove gives your business the tools it needs to be a subscription success story.

Book a demo today and receive 2-months off your contract. Visit https://www.ordergroove.com/story/ 

*

This episode is also brought to you by CartText.

Are you interested in improving your Abandoned Cart Recovery rates?

Cart Text is Powered by real people, not bots, not AI, real people. Cart Text will contact & engage with your customers in real-time to make the sales you missed.

One by one, CartText will convert your abandoned carts, churned subscriptions, and billing-related issues using live agents + SMS. Real people, getting the job done.

To learn more, visit https://carttext.com/ 

*

This episode was brought to you by Repeat.

Repeat is the easiest way for your customers to reorder products they love.

Repeat will automate a frictionless reordering experience for the most significant part of a CPG brand’s customer base: The non-subscriber.

Repeat uses machine learning to analyze one-time shopper behavior, automates reorder notifications, and delivers personalized replenishment carts that aid in up-sell and cross-sell efforts.

The result? Higher LTV, better margins, and more insights on your best customers.

To learn more, visit https://signup.getrepeat.io/ 

**This episode is brought to you by MuteSix, Yotpo, Gorgias, and Attentive**

In part 2, CEO Tisha Thompson mentions that LYS Beauty is a cruelty-free brand. She also mentions that LYS Beauty is the first African-American Clean Beauty Brand sold on Sephora.

The brand has an average price point of $20, whereas most clean brands charge double or more. Tisha's experience has been a tremendous help in launching her clean beauty brand.

The company goes extra steps to respect the skin and provide the best ingredients. They include ingredients such as turmeric, ginger, and Ashwagandha. Tisha mentions that they have won the Allure Best of Beauty Award this year.

She discusses:

* Generational wealth gap & access * Affordability of products * Making clean products is a choice * Company's philosophy * LYS Beauty products * Allure Best of Beauty Award

Join Ramon Vela and Tisha Thompson as they break down the inside story on The Story of a Brand.

For more on LYS Beauty, visit: https://lysbeauty.com/ 

Subscribe and Listen to the podcast on all major apps. Listeners can also search for The Story of a Brand. Click here to listen on Apple Podcast or Spotify.

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This episode was brought to you by MuteSix.

MuteSix is the leading agency in performance marketing.

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This episode was brought to you by Attentive.

How do the most innovative companies reach mobile consumers?

Meet Attentive, the text messaging solution trusted by innovative retail & e-commerce brands like CB2, Coach, and thousands of Shopify brands.

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This podcast is supported by Yotpo, the leading eCommerce marketing platform for brands looking to drive customer loyalty.

As I’m sure many of you know, customer retention is the new acquisition. With Yotpo, brands can provide value through a strategic loyalty program — and ensure shoppers come back time and again.

Want to know more? Visit https://yotpo.com/storyofabrand

And turn your one-time shoppers into lifelong brand lovers.

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This episode is also brought to you by Gorgias.

Did you know that loyal customers are 9x more likely to convert compared to a first-time shoppers?

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Go to https://www.gorgias.com/ to book a demo and mention the Story of a Brand podcast for two months free.