The Story of a Brand Show

**This episode is brought to you by MuteSix, Gorgias, and Attentive**

“Good fortune to your skin,” that's what Fairy Glow Mother does to your skin. In part 1, we have Hadiyah Daché, Founder and CEO of Fairy Glow Mother, a budding skincare empire based in Oakland, California.

Hadiyah had worked in tech and marketing in the past, but she felt bored. She got on to the beauty industry by starting a part-time skincare studio in 2018. Her studio specializes in treating acne, hyperpigmentation, and transition.

But in 2020, the pandemic led her to quit her full-time job and take her beauty services studio as a full-time job. The name 'Fairy Glow Mother' came to her randomly in the middle of the night. While the pandemic is tragic, she feels it provided the motivation and environment to get her skincare products jumpstarted.

She discusses:

* Gratefulness * Overview of the brand * Her motivation * Becoming a business owner * Building community * How she named the brand

Join Ramon Vela and Hadiyah Daché as they break down the inside story on The Story of a Brand.

For more on Fairy Glow Mother, visit: https://fairyglowmother.com/ 

Subscribe and Listen to the podcast on all major apps. Listeners can also search for The Story of a Brand. Click here to listen on Apple Podcast or Spotify.

*

This episode was brought to you by MuteSix.

MuteSix is the leading agency in performance marketing.

They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel.

They're currently offering listeners a FREE omnichannel marketing audit.

Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance.

The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO.

For your free digital marketing consultation, visit: https://mutesix.com/storyofabrand 

*

This episode was brought to you by Attentive.

How do the most innovative companies reach mobile consumers?

Meet Attentive, the text messaging solution trusted by innovative retail & e-commerce brands like CB2, Coach, and thousands of Shopify brands.

On average, Attentive customers see 25x ROI and 18.5% of online revenue driven by SMS. Ready for SMS to become one of your top three revenue channels?

Learn how to get started with your free trial by requesting a demo at https://www.attentivemobile.com/ 

*

This episode is also brought to you by Gorgias.

Did you know that loyal customers are 9x more likely to convert compared to a first-time shopper?

That's why exceptional customer service is so important for your retention & growth. I recommend using Gorgias.

Gorgias combines all your communication channels, including email, SMS, social media, live chat, and phone, into one platform and gives you an organized view of all tickets.

This saves your support team hours per day and makes managing customer orders a breeze.

Go to https://www.gorgias.com/ to book a demo and mention the Story of a Brand podcast for two months free.

**This episode is brought to you by MuteSix, FenixCommerce, and EcoCart**

“Surround yourself with people that believe in possibility,” says Sandra Velasquez, Founder of Nopalera. In part 2, she suggests that small brands should believe in their value and the value of their product and not worry about high pricing.

Sandra advises founders and potential founders not to take advice from people who are not attempting to live out their dreams. She also mentions her association with Credo Beauty. She had to follow strict rules to be one of the clean beauty brands they carry.

She wanted to avoid using too many ingredients and be environment-conscious while making her products. Presently, the brand has three cactus-based soaps and a unique package design that has helped spread its message.

She discusses:

* Undervaluing oneself * Plus equal minus * Partnering with Credo Beauty * Helping the community * Nopalera products * Their unique package design * What's next

Join Ramon Vela and Sandra Velasquez as they break down the inside story on The Story of a Brand.

For more on Nopalera, visit: https://nopalera.co/ 

Subscribe and Listen to the podcast on all major apps. Just search for The Story of a Brand. Click here to listen on Apple Podcast or Spotify.

*

OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX.

MuteSix is the leading agency in performance marketing.

They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel.

They're currently offering listeners a FREE omnichannel marketing audit.

Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance.

The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO.

For your free digital marketing consultation, visit: https://mutesix.com/storyofabrand 

*

This episode is also brought to you by Fenix Commerce.

Folks, we all know delivery and shipping are a major pain.

Fortunately, with FenixCommerce, you can now deliver a better customer experience AND improve conversions up to 14% by providing personalized actual delivery dates and options directly on your Webstore.

And post-purchase, stay on top of things with Fenix proactive delivery alerts.

Retailers, brands, and online merchants big and small trust FenixCommerce to optimize the entire order, shipping, and delivery experience, so why not you.

For more details, check out https://fenixcommerce.com/.

*

This episode is also brought to you by EcoCart.

EcoCart is an e-commerce plugin that encourages checkout by allowing your customers to shop carbon neutral with you.

And we all know that Sustainability is now a driving factor in consumers’ purchasing decisions.

That’s why the 1,500+ brands that use EcoCart like APL, BarkBox, Ancient Nutrition, and OLIPOP are seeing a massive boost to customer loyalty and engagement as well as up to 20% increase in cart conversion rates.

Get started today. Go to https://ecocart.io/sob/ 

**This episode is brought to you by MuteSix, FenixCommerce, and EcoCart**

“To raise the cultural perception of the value of Mexican goods” that's the purpose behind Nopalera. In part 1, we have Sandra Velasquez, Founder of Nopalera, a Mexican botanical bath, and body line.

Sandra went to a music school, led a band called Pistolera (see them on NPR’s Tiny Desk), and has been a musician her entire life. After losing her day job, she came to realize that she could continue her mission of sharing her culture not just through music but through launching a consumer brand. To her, building muscles to deal with rejection helped her in making this switch.

The brand launched in the middle of the pandemic. It's not just to promote and elevate Mexican products but also to help the Latino community. She also mentions that access to capital and the right mindset is necessary for business.

She talked about:

* Gratefulness * Overview of the brand * Her background * Her turning point * What holds people back

Join Ramon Vela and Sandra Velasquez as they break down the inside story on The Story of a Brand.

For more on Nopalera, visit: https://nopalera.co/ 

Subscribe and Listen to the podcast on all major apps. Just search for The Story of a Brand. Click here to listen on Apple Podcast or Spotify.

*

OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX.

MuteSix is the leading agency in performance marketing.

They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel.

They're currently offering listeners a FREE omnichannel marketing audit.

Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance.

The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO.

For your free digital marketing consultation, visit: https://mutesix.com/storyofabrand 

*

This episode is also brought to you by Fenix Commerce.

Folks, we all know delivery and shipping are a major pain.

Fortunately, with FenixCommerce, you can now deliver a better customer experience AND improve conversions up to 14% by providing personalized actual delivery dates and options directly on your Webstore.

And post-purchase, stay on top of things with Fenix proactive delivery alerts.

Retailers, brands, and online merchants big and small trust FenixCommerce to optimize the entire order, shipping, and delivery experience, so why not you.

For more details, check out https://fenixcommerce.com/.

*

This episode is also brought to you by EcoCart.

EcoCart is an e-commerce plugin that encourages checkout by allowing your customers to shop carbon neutral with you.

And we all know that Sustainability is now a driving factor in consumers’ purchasing decisions.

That’s why the 1,500+ brands that use EcoCart like APL, BarkBox, Ancient Nutrition, and OLIPOP are seeing a massive boost to customer loyalty and engagement as well as up to 20% increase in cart conversion rates.

Get started today. Go to https://ecocart.io/sob/ 

**This episode is brought to you by MuteSix, Sendlane, StoreYa, and Justuno**

“It's progress over perfection,” that's a valuable lesson that Thuong learned from a mentor. In part 2, Thuong Tan, Founder and CEO of Noodelist, says everything happens for a reason.

The pandemic forced her to learn every single step involved in developing instant noodles. While this was difficult, she now advises everyone to take the opportunity to understand each step in the process like she did; the experience is invaluable. Another piece of advice, just get your product out as soon as possible because there is no such thing as perfect.

Thuong wanted her products to be sustainable, low in sodium, nutritious, flavorful, full of protein, and fiber-rich. She appreciates the instant noodles due to their quickness. She hopes to empower people with her noodles. The brand is planning to launch a gluten-free version as well.

She discusses:

* Why everything happens for a reason * Experience in pandemic * Advice for other entrepreneurs * Products and her suggestions * Super plant flavor * Empowering people

Join Ramon Vela and Thuong Tan as they break down the inside story on The Story of a Brand.

For more on Noodelist, visit: https://www.noodelist.com/ 

Subscribe and Listen to the podcast on all major apps. Simply search for “The Story of a Brand.” Click here to listen on Apple Podcast or Spotify.

*

OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX.

MuteSix is the leading agency in performance marketing.

They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel.

They're currently offering listeners a FREE omnichannel marketing audit.

Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance.

The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO.

For your free digital marketing consultation, visit: https://mutesix.com/storyofabrand 

*

This episode is also brought to you by Sendlane.

If all DTC companies were forced to turn off Facebook ads, they'd be dead on arrival. Why is that?

They over-invest in paid acquisition and under-invest in retention.

Luckily, Sendlane makes it easy to solve this problem. Sendlane is an E-Commerce Customer Experience Platform helping hundreds of DTC brands to tighten their existing customer relationships.

Sendlane automates personalized customer experiences through Welcome and Abandoned Cart workflows, SMS, Deep Data Integrations with Shopify and WooCommerce, multi-store functionality, and much more.

Plus, they don't stand for lazy customer support. Their San-Diego-based team has an average 1-minute response time from a live human, making sure you never get stuck in a chat queue ever again.

Curious about how Sendlane can help your DTC brand grow? Schedule a demo with a Specialist. Visit https://www.sendlane.com/story 

*

This episode is also brought to you by StoreYa.

If managing your ads drives you crazy, and you’re all about automating your ecom business, then you have to give StoreYa a try! StoreYa will Launch, Optimize & Scale your ads on Google, Facebook & Instagram...WITHOUT YOU having to do ANYTHING

Their powerful AI will optimize your campaigns 24/7, delivering the best ads to the right customers...

They are a Google & Facebook Partner that supports over 400,000 merchants!

To get started and enjoy a 33% discount for the first month, simply visit https://www.storeya.com/Story 

*

This episode is also brought to you by Justuno.

Worried about hitting your revenue goals this month?

Make the most of your website traffic with Justuno - the #1 CRO tool for thriving e-commerce sites.

Grow your email and SMS lists, show smart product recommendations to increase your average order value, improve return on ad spend, and so much more.

Justuno helps you convert more website visitors into sales.

Visit https://www.justuno.com/ramon/  for a free 14-day trial, one-click install on Shopify, and 15% off with the code RAMON.

**This episode is brought to you by MuteSix, Sendlane, StoreYa, and Justuno**

“A bowl of instant happiness,” that's Noodelist. In part 1, we have Thuong Tan, Founder and CEO of Noodelist, a plant-based instant noodles brand.

Thuong grew up in Finland. She worked for the Finnish government by helping Finnish companies enter the US market. She got the idea for Noodelist while doing her MBA in luxury branding. She also wanted to do something for her family and friends who loved instant noodles but avoided them due to unhealthy aspects.

The brand was born to make noodles healthier. She decided to switch the harmful ingredients that competitors were offering to healthier ones.

According to her, whatever you are doing starts with your passion. She believes her asset is her network. The brand launched in the middle of the pandemic; this was scary, but being brave enough to leave her comfort zone worked out for her.

She discusses:

* Gratefulness * Overview of the company * Her background * Noodeliest idea * Her taste testers * Being an entrepreneur

Join Ramon Vela and Thuong Tan as they break down the inside story on The Story of a Brand.

For more on Noodelist, visit: https://www.noodelist.com/ 

Subscribe and Listen to the podcast on all major apps. Simply search for “The Story of a Brand.” Click here to listen on Apple Podcast or Spotify.

*

OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX.

MuteSix is the leading agency in performance marketing.

They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel.

They're currently offering listeners a FREE omnichannel marketing audit.

Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance.

The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO.

For your free digital marketing consultation, visit: https://mutesix.com/storyofabrand 

*

This episode is also brought to you by Sendlane.

If all DTC companies were forced to turn off Facebook ads, they'd be dead on arrival. Why is that?

They over-invest in paid acquisition and under-invest in retention.

Luckily, Sendlane makes it easy to solve this problem. Sendlane is an E-Commerce Customer Experience Platform helping hundreds of DTC brands to tighten their existing customer relationships.

Sendlane automates personalized customer experiences through Welcome and Abandoned Cart workflows, SMS, Deep Data Integrations with Shopify and WooCommerce, multi-store functionality, and much more.

Plus, they don't stand for lazy customer support. Their San-Diego-based team has an average 1-minute response time from a live human, making sure you never get stuck in a chat queue ever again.

Curious about how Sendlane can help your DTC brand grow? Schedule a demo with a Specialist. Visit https://www.sendlane.com/story 

*

This episode is also brought to you by StoreYa.

If managing your ads drives you crazy, and you’re all about automating your ecom business, then you have to give StoreYa a try! StoreYa will Launch, Optimize & Scale your ads on Google, Facebook & Instagram...WITHOUT YOU having to do ANYTHING

Their powerful AI will optimize your campaigns 24/7, delivering the best ads to the right customers...

They are a Google & Facebook Partner that supports over 400,000 merchants!

To get started and enjoy a 33% discount for the first month, simply visit https://www.storeya.com/Story 

*

This episode is also brought to you by Justuno.

Worried about hitting your revenue goals this month?

Make the most of your website traffic with Justuno - the #1 CRO tool for thriving e-commerce sites.

Grow your email and SMS lists, show smart product recommendations to increase your average order value, improve return on ad spend, and so much more.

Justuno helps you convert more website visitors into sales.

Visit https://www.justuno.com/ramon/ for a free 14-day trial, one-click install on Shopify, and 15% off with the code RAMON.

**This episode is brought to you by MuteSix, Repeat, and CartText**

“It's not all on you and we’re in it together,” that's the message Perelel Health has for women feeling pressure from society. In part 2, Victoria Thain Gioia, Co-Founder of Perelel Heath says they are a mission-driven brand that wants to be experts in supplements for women.

Community is two-way communication that gives space to members to have conversations. The brand has a conception support pack for the first, second, and third trimesters. They pair different ingredients just like how they pair vitamin C with Iron.

Perelel Health has a multi-pack for both women as well as men. According to Victoria, women kind of lose their identity after becoming moms. So, the brand wants to continue supporting women wherever they are through their products.

She talked about:

* Their mission and donation * Building community * Perelel Health products * Pressure on men * Identity of being a mom

Join Ramon Vela and Victoria Thain Gioia as they break down the inside story on The Story of a Brand.

For more on Perelel Health, visit: https://perelelhealth.com/ 

Subscribe and Listen to the podcast on all major apps. Simply search for “The Story of a Brand.” Click here to listen on Apple Podcast or Spotify.

*

OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX.

MuteSix is the leading agency in performance marketing.

They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel.

They're currently offering listeners a FREE omnichannel marketing audit.

Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance.

The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO.

For your free digital marketing consultation, visit: https://mutesix.com/storyofabrand 

*

This episode is also brought to you by CartText.

Are you interested in improving your Abandoned Cart Recovery rates?

Cart Text is Powered by real people, not bots, not AI, real people. Cart Text will contact & engage with your customers in real-time to make the sales you missed.

One by one, CartText will convert your abandoned carts, churned subscriptions, and billing-related issues using live agents + SMS. Real people, getting the job done.

To learn more, visit https://carttext.com/ 

*

This episode was brought to you by Repeat.

Repeat is the easiest way for your customers to reorder products they love.

Repeat will automate a frictionless reordering experience for the most significant part of a CPG brand’s customer base: The non-subscriber.

Repeat uses machine learning to analyze one-time shopper behavior, automates reorder notifications, and delivers personalized replenishment carts that aid in up-sell and cross-sell efforts.

The result? Higher LTV, better margins, and more insights on your best customers.

To learn more, visit https://signup.getrepeat.io/ 

**This episode is brought to you by MuteSix, Repeat, and CartText**

“To support women throughout their reproductive life,” says Victoria. Today we have Victoria Thain Gioia, Co-Founder of Perelel Health, a women's health company.

What motivated her to start Perelel was her pregnancy. She learned that her daughter would be born with a cleft lip. Her doctor's found the defect was associated with a folic-acid deficiency early in her pregnancy that was not addressed with her one-size-fits-all prenatal vitamin. So she came together with her co-founder Alex to start Perelel Health. Both of them wanted to create a credible brand that supports women.

They started during the pandemic with strict requirements and a strong vision of what they would include in their products. 

She discusses:

* Gratefulness * Overview of the company * Alex and her Background * Using folic acid * Methylated folate * Biggest challenges for the brand * Brand pillars

Join Ramon Vela and Victoria Thain Gioia as they break down the inside story on The Story of a Brand.

For more on Perelel Health, visit: https://perelelhealth.com/ 

Subscribe and Listen to the podcast on all major apps. Simply search for “The Story of a Brand.” Click here to listen on Apple Podcast or Spotify.

*

OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX.

MuteSix is the leading agency in performance marketing.

They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel.

They're currently offering listeners a FREE omnichannel marketing audit.

Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance.

The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO.

For your free digital marketing consultation, visit: https://mutesix.com/storyofabrand

*

This episode is also brought to you by CartText.

Are you interested in improving your Abandoned Cart Recovery rates?

Cart Text is Powered by real people, not bots, not AI, real people. Cart Text will contact & engage with your customers in real-time to make the sales you missed.

One by one, CartText will convert your abandoned carts, churned subscriptions, and billing-related issues using live agents + SMS. Real people, getting the job done.

To learn more, visit https://carttext.com/ 

*

This episode was brought to you by Repeat.

Repeat is the easiest way for your customers to reorder products they love.

Repeat will automate a frictionless reordering experience for the most significant part of a CPG brand’s customer base: The non-subscriber.

Repeat uses machine learning to analyze one-time shopper behavior, automates reorder notifications, and delivers personalized replenishment carts that aid in up-sell and cross-sell efforts.

The result? Higher LTV, better margins, and more insights on your best customers.

To learn more, visit https://signup.getrepeat.io/

**This episode is brought to you by MuteSix, Gorgias, and Attentive**

“To provide decadent taste, healthy ingredients, and a clear conscience” that's the mission behind Cocacao. In part 2, Michele Davis, Co-Founder of Cocacao mentions the pandemic's effect on business. Cocacao did a rebranding, brought new packaging, and an overall new look.

The brand is not trying to be a meal replacement or functional bar but just great-tasting chocolate made with healthy ingredients. Their base ingredients include organic virgin coconut oil, coconut nectar, and cacao powder. The texture of Cocacao makes it stand out from other products. Michele says that the company is building across the country and stabilizing for now.

Start surrounding yourself with a nice networking group of people with experience, connection, and willingness to share knowledge. She advises that it's hard without a community.

She discusses:

* How pandemic affected them * Advice for 50 years old * What's different about Cocacao * Ingredients and flavors * Their mission * Chocolate recommendation

Join Ramon Vela and Michele Davis as they break down the inside story on The Story of a Brand.

For more on Cocacao, visit: https://cocacao.com/ 

Subscribe and Listen to the podcast on all major apps. Listeners can also search for The Story of a Brand. Click here to listen on Apple Podcast or Spotify.

*

This episode was brought to you by MuteSix.

MuteSix is the leading agency in performance marketing.

They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel.

They're currently offering listeners a FREE omnichannel marketing audit.

Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance.

The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO.

For your free digital marketing consultation, visit: https://mutesix.com/storyofabrand 

*

This episode was brought to you by Attentive.

How do the most innovative companies reach mobile consumers?

Meet Attentive, the text messaging solution trusted by innovative retail & e-commerce brands like CB2, Coach, and thousands of Shopify brands.

On average, Attentive customers see 25x ROI and 18.5% of online revenue driven by SMS. Ready for SMS to become one of your top three revenue channels?

Learn how to get started with your free trial by requesting a demo at https://www.attentivemobile.com/

*

This episode is also brought to you by Gorgias.

Did you know that loyal customers are 9x more likely to convert compared to a first-time shoppers?

That's why exceptional customer service is so important for your retention & growth. I recommend using Gorgias.

Gorgias combines all your communication channels, including email, SMS, social media, live chat, and phone, into one platform and gives you an organized view of all tickets.

This saves your support team hours per day and makes managing customer orders a breeze.

Go to https://www.gorgias.com/ to book a demo and mention the Story of a Brand podcast for two months free.

**This episode is brought to you by MuteSix, Gorgias, and Attentive**

“Just a rich, decadent chocolate dessert that happens to be vegan, paleo, gluten-free, and certified organic” that's Cocacao. Today we have Michele Davis, Co-Founder of Cocacao, a chocolate brand.

Michele has a background in accounting, while her husband Jeffrey has worked in restaurant and project management. Michele's husband went on a restricted diet, so he came up with chocolates that fit everybody's dietary lifestyles. Cocacao creates chocolate with only three to five simple ingredients.

Having a positive attitude and visualizing good things kept them moving after experiencing tragic events in their lives. Michele recommends that new founders learn to network, talk to people, ask questions, and, whenever possible, talk face-to-face to get customer feedback.

In the first half, she talked about:

* Gratefulness * Overview of the company * Death, Divorce, and Chocolate - The origin story * What motivated them * How to face hurdles

Join Ramon Vela and Michele Davis as they break down the inside story on The Story of a Brand.

For more on Cocacao, visit: https://cocacao.com/ 

Subscribe and Listen to the podcast on all major apps. Listeners can also search for The Story of a Brand. Click here to listen on Apple Podcast or Spotify.

*

This episode was brought to you by MuteSix.

MuteSix is the leading agency in performance marketing.

They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel.

They're currently offering listeners a FREE omnichannel marketing audit.

Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance.

The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO.

For your free digital marketing consultation, visit: https://mutesix.com/storyofabrand 

*

This episode was brought to you by Attentive.

How do the most innovative companies reach mobile consumers?

Meet Attentive, the text messaging solution trusted by innovative retail & e-commerce brands like CB2, Coach, and thousands of Shopify brands.

On average, Attentive customers see 25x ROI and 18.5% of online revenue driven by SMS. Ready for SMS to become one of your top three revenue channels?

Learn how to get started with your free trial by requesting a demo at https://www.attentivemobile.com/ 

* 

This episode is also brought to you by Gorgias.

Did you know that loyal customers are 9x more likely to convert compared to a first-time shoppers?

That's why exceptional customer service is so important for your retention & growth. I recommend using Gorgias.

Gorgias combines all your communication channels, including email, SMS, social media, live chat, and phone, into one platform and gives you an organized view of all tickets.

This saves your support team hours per day and makes managing customer orders a breeze.

Go to https://www.gorgias.com/ to book a demo and mention the Story of a Brand podcast for two months free.

**This episode is brought to you by MuteSix, StoreYa, and Justuno**

“You have to love yourself first,” says Norma about self-love. In part 2, Norma Kamali, owner of apparel, skincare, and design lines and author of 'I am Invincible,’ says, “One needs to take care of yourself by having a healthy lifestyle and respecting yourself.”

To her, vulnerability is a secret which one needs to let out and set insecurities free. She also discusses questioning herself why she couldn't save her brother and dealing with vulnerability. And about love, she says it's not about age, it’s when you are ready, you’ll find your soulmate, which she did in her 60s.

Sleep, meditation, making your bed, eating better, and exercising relieve stress and restore us. She doesn't want to age gracefully but instead with power. Norma mentions there are things people are good at. However, learning things you feel less powerful about is another kind of power that entrepreneurs need.

She talked about:

* Her brother's story and vulnerability * Opening up to people * Tips on self-love * Aging with power * Message for entrepreneurs

Join Ramon Vela and Norma Kamali as they break down the inside story on The Story of a Brand.

For more on Norma Kamali, visit: https://normakamali.com/ 

Subscribe and Listen to the podcast on all major apps. Simply search for “The Story of a Brand.” Click here to listen on Apple Podcast or Spotify.

*

OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX.

MuteSix is the leading agency in performance marketing.

They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel.

They're currently offering listeners a FREE omnichannel marketing audit.

Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance.

The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO.

For your free digital marketing consultation, visit: https://mutesix.com/storyofabrand 

*

This episode is also brought to you by StoreYa.

If managing your ads drives you crazy, and you’re all about automating your ecom business, then you have to give StoreYa a try! StoreYa will Launch, Optimize & Scale your ads on Google, Facebook & Instagram...WITHOUT YOU having to do ANYTHING

Their powerful AI will optimize your campaigns 24/7, delivering the best ads to the right customers...

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