The Story of a Brand Show

**This episode is brought to you by MuteSix, Repeat, and CartText**

“What I can do differently, I'm going to do it right away” that's Ben’s approach to differentiating his brand. In part 1, we have Ben Lebowitz, Founder and CEO of West & Willow, a brand that creates custom pet portraits.

Ben has worked in advertising, specifically in social media and digital marketing, for a little less than ten years, and five years ago, he decided to quit his full-time job. He was fascinated by a print-on-demand video that he came across through YouTube. Later, he experienced his light bulb moment when his mom drew a charcoal portrait for his dog.

West & Willow had identical competitors, so Ben hired PR, SEO, and media agencies to differentiate his company. According to him, the only way to differentiate is through building a brand.

He talks about:

* Gratefulness * Overview of the brand * Where was he before West & Willow * His light bulb moment * Low barrier of entry business model * How to differentiate

Join Ramon Vela and Ben Lebowitz as they break down the inside story on The Story of a Brand.

For more on West & Willow, visit: https://westandwillow.com/ 

Subscribe and Listen to the podcast on all major apps. Simply search for “The Story of a Brand.” Click here to listen on Apple Podcast or Spotify.

*

OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX.

MuteSix is the leading agency in performance marketing.

They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel.

They're currently offering listeners a FREE omnichannel marketing audit.

Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance.

The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO.

For your free digital marketing consultation, visit: https://mutesix.com/storyofabrand 

*

This episode is also brought to you by CartText.

Are you interested in improving your Abandoned Cart Recovery rates?

Cart Text is Powered by real people, not bots, not AI, real people. Cart Text will contact & engage with your customers in real-time to make the sales you missed.

One by one, CartText will convert your abandoned carts, churned subscriptions, and billing-related issues using live agents + SMS. Real people, getting the job done.

To learn more, visit https://carttext.com/ 

*

This episode was brought to you by Repeat.

Repeat is the easiest way for your customers to reorder products they love.

Repeat will automate a frictionless reordering experience for the most significant part of a CPG brand’s customer base: The non-subscriber.

Repeat uses machine learning to analyze one-time shopper behavior, automates reorder notifications, and delivers personalized replenishment carts that aid in up-sell and cross-sell efforts.

The result? Higher LTV, better margins, and more insights on your best customers.

To learn more, visit https://signup.getrepeat.io/ 

**This episode is brought to you by MuteSix, Gorgias, and Attentive**

“Sticking to what you really want to stand for,” Nelson and Bem say. In part 2, Nelson Warley and Ben Knepler, Co-Founders of True Places, mentioned that the opportunity to build something around the pandemic environment was meaningful to them.

The thought of regretting not following their dreams triggered both of them. They spent time talking to people and gathering feedback on product ideas as they were developing their products. Their products, such as folding chairs, are comfortable and portable, unlike traditional chairs.

They never intended to solely be a chair company from the start but plan on a wide range of products. Nelson and Ben want to upgrade a lot of other products in the future.

Here they talked about:

* Why they chose their startup idea * Designing your life * True Places products * What's coming next * Their advice for others

Join Ramon Vela, Nelson Warley and Ben Knepler as they break down the inside story on The Story of a Brand.

For more on True Places, visit: https://trueplaces.com/ 

Subscribe and Listen to the podcast on all major apps. Listeners can also search for The Story of a Brand. Click here to listen on Apple Podcast or Spotify.

*

This episode was brought to you by MuteSix.

MuteSix is the leading agency in performance marketing.

They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel.

They're currently offering listeners a FREE omnichannel marketing audit.

Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance.

The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO.

For your free digital marketing consultation, visit: https://mutesix.com/storyofabrand

*

This episode was brought to you by Attentive.

How do the most innovative companies reach mobile consumers?

Meet Attentive, the text messaging solution trusted by innovative retail & e-commerce brands like CB2, Coach, and thousands of Shopify brands.

On average, Attentive customers see 25x ROI and 18.5% of online revenue driven by SMS. Ready for SMS to become one of your top three revenue channels?

Learn how to get started with your free trial by requesting a demo at https://www.attentivemobile.com/

*

This episode is also brought to you by Gorgias.

Did you know that loyal customers are 9x more likely to convert compared to a first-time shoppers?

That's why exceptional customer service is so important for your retention & growth. I recommend using Gorgias.

Gorgias combines all your communication channels, including email, SMS, social media, live chat, and phone, into one platform and gives you an organized view of all tickets.

This saves your support team hours per day and makes managing customer orders a breeze.

Go to https://www.gorgias.com/ to book a demo and mention the Story of a Brand podcast for two months free.

**This episode is brought to you by MuteSix, Gorgias, and Attentive**

“To create comfort for the modern outdoors” that's the True Places goal. In part 1, we have Nelson Warley and Ben Knepler, both Co-Founders of True Places, a new direct-to-consumer startup.

Ben and Nelson meet while working together in consumer packaged goods. To build a brand from scratch while connecting with people was an energizing thought that led them to True Places.

They started working full-time on the brand before the pandemic. According to them, figuring out the supply chain and manufacturing during the pandemic was very challenging for the brand. But the business was fortunate to come out at that time.

In the first half, they talked about:

* Gratefulness * Overview of the brand * How does covid affect them * What was compelling about their idea

Join Ramon Vela, Nelson Warley, and Ben Knepler as they break down the inside story on The Story of a Brand.

For more on True Places, visit: https://trueplaces.com/ 

Subscribe and Listen to the podcast on all major apps. Listeners can also search for The Story of a Brand. Click here to listen on Apple Podcast or Spotify.

*

This episode was brought to you by MuteSix.

MuteSix is the leading agency in performance marketing.

They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel.

They're currently offering listeners a FREE omnichannel marketing audit.

Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance.

The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO.

For your free digital marketing consultation, visit: https://mutesix.com/storyofabrand

*

This episode was brought to you by Attentive.

How do the most innovative companies reach mobile consumers?

Meet Attentive, the text messaging solution trusted by innovative retail & e-commerce brands like CB2, Coach, and thousands of Shopify brands.

On average, Attentive customers see 25x ROI and 18.5% of online revenue driven by SMS. Ready for SMS to become one of your top three revenue channels?

Learn how to get started with your free trial by requesting a demo at https://www.attentivemobile.com/

*

This episode is also brought to you by Gorgias.

Did you know that loyal customers are 9x more likely to convert compared to a first-time shoppers?

That's why exceptional customer service is so important for your retention & growth. I recommend using Gorgias.

Gorgias combines all your communication channels, including email, SMS, social media, live chat, and phone, into one platform and gives you an organized view of all tickets.

This saves your support team hours per day and makes managing customer orders a breeze.

Go to https://www.gorgias.com/ to book a demo and mention the Story of a Brand podcast for two months free.

**This episode is brought to you by MuteSix, ShoppingGives, DRVE, and CartLoop**

“Healthier, tastier, and more convenient for parents” that's how Kidfresh is reinventing kids' favorite foods. In part 2, Mathias Cohen, Founder of Kidfresh, mentioned their two starting points.

The brand's nutritional charter was the bible that gave them a clear direction while developing recipes. Kids interact with food differently, so Mathias started from what kids already love, turned them healthier, and kept them delicious. He also worked on making food convenient for parents.

However, he does acknowledge Kidfresh is not a replacement for a homemade meal; instead, it's an alternative. Parents should understand and be aware that food has an impact on children's behavior. Chicken nuggets, meatballs, waffles, mac & cheese are their primary products consisting of protein and a blend of vegetables.

He talked about:

* Foundation & Philosophy of brand * Kidfresh, the alternative * Their products * The science around food and children * New products

Join Ramon Vela and Mathias Cohen as they break down the inside story on The Story of a Brand.

For more on Kidfresh, Visit: https://www.kidfresh.com/ 

Subscribe and Listen to the podcast on all major apps. Just search for” “The Story of a Brand” Click here to listen on Apple Podcast or Spotify.

*

OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX.

MuteSix is the leading agency in performance marketing.

They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel.

They're currently offering listeners a FREE omnichannel marketing audit.

Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance.

The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO.

For your free digital marketing consultation, visit: https://www.mutesix.com/storyofabrand

*

This episode is also brought to you by ShoppingGives.

Looking for an easy way to engage conscious consumers through social impact? ShoppingGives has you covered.

Working with brands like Steve Madden and Kenneth Cole, ShoppingGives is helping brands of all sizes give back while boosting customer loyalty and lifetime value.

Get access to native integrations, exclusive donation data, and a fully managed donation process so you can do good while doing well.

To get started on your social impact journey, visit https://shoppinggives.com/sb.

*

This episode is brought to you by DRVE.

Why not amplify your sales with up to fifty thousand dollars per day in ad spend and a team of experts to optimize each paid marketing campaign.

Sound good? Let me introduce you to DRVE. DRVE invests and manages paid marketing for e-commerce brands around the world.

They have a unique offer of capital, expertise, and data-driven systems to scale online sales.

For more information, visit https://drve.com/pod/

*

This episode is brought to you by Cartloop.

If you are looking to grow your Shopify brand beyond automated blasts, you're going to love Cartloop.

Cartloop is the conversational SMS platform built for Shopify and loved by millions of shoppers.

They help hundreds of brands like ShineOn, Schoolyard Snacks, and GoodieCo recover more abandoned carts, convert website visitors into shoppers, and build customer loyalty, so they come back again and again.

Create a radically better SMS marketing experience, drive more revenue, and start building your SMS community in minutes.

Only for my listeners, get started with Cartloop today and get your first two months for free at Cartloop.io/story. That's right. 2 entire months to try conversational SMS marketing for free.

Head to https://www.cartloop.io/story today

**This episode is brought to you by MuteSix, ShoppingGives, DRVE, and CartLoop**

“The leading brand of better-for-you frozen kids foods,” says Matt. Today we have Mathias Cohen, Founder of Kidfresh, a natural food company.

After being blessed with children, Mathias realized the challenge and need for better food products for kids. He started working in his kitchen while continuing work in management and consulting.

Finding ways to have kids eat better foods day in and day out became his passion. In the beginning, the brand was launched as a kids food mini-market in January 2007. Kidfresh's products are designed with clean ingredients that both kids and parents love.

According to him, you should be open and willing to pivot when necessary because it helped them get the opportunity to sell outside their brick & mortar store. Stick with your values, don't be afraid to dare, and go and find your yes.

He talked about:

* Gratefulness * Overview of the brand * Why Kidfresh * His first steps * What were the calculations * Lessons learned

Join Ramon Vela and Mathias Cohen as they break down the inside story on The Story of a Brand.

For more on Kidfresh, Visit: https://www.kidfresh.com/

Subscribe and Listen to the podcast on all major apps. Just search for “The Story of a Brand” Click here to listen on Apple Podcast or Spotify.

*

OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX.

MuteSix is the leading agency in performance marketing.

They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel.

They're currently offering listeners a FREE omnichannel marketing audit.

Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance.

The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO.

For your free digital marketing consultation, visit: https://www.mutesix.com/storyofabrand

*

This episode is also brought to you by ShoppingGives.

Looking for an easy way to engage conscious consumers through social impact? ShoppingGives has you covered.

Working with brands like Steve Madden and Kenneth Cole, ShoppingGives is helping brands of all sizes give back while boosting customer loyalty and lifetime value.

Get access to native integrations, exclusive donation data, and a fully managed donation process so you can do good while doing well.

To get started on your social impact journey, visit https://shoppinggives.com/sb.

*

This episode is brought to you by DRVE.

Why not amplify your sales with up to fifty thousand dollars per day in ad spend and a team of experts to optimize each paid marketing campaign.

Sound good? Let me introduce you to DRVE. DRVE invests and manages paid marketing for e-commerce brands around the world.

They have a unique offer of capital, expertise, and data-driven systems to scale online sales.

For more information, visit https://drve.com/pod/

*

This episode is brought to you by Cartloop.

If you are looking to grow your Shopify brand beyond automated blasts, you're going to love Cartloop.

Cartloop is the conversational SMS platform built for Shopify and loved by millions of shoppers.

They help hundreds of brands like ShineOn, Schoolyard Snacks, and GoodieCo recover more abandoned carts, convert website visitors into shoppers, and build customer loyalty, so they come back again and again.

Create a radically better SMS marketing experience, drive more revenue, and start building your SMS community in minutes.

Only for my listeners, get started with Cartloop today and get your first two months for free at Cartloop.io/story. That's right. 2 entire months to try conversational SMS marketing for free.

Head to https://www.cartloop.io/story today

**This episode is brought to you by MuteSix, FenixCommerce, and EcoCart**

“Energy and hydration any time” that's what gravitates the younger generation towards Wake Up Water. In part 2, Tyler Dooley, Founder and CEO of Wake Up Water, adds that their product also helps with hangovers.

Lemon, orange, and coconut are their winning flavors after testing dozens of flavors. They are still testing out new flavors. The brand also wants to focus on immunity, amino acids, probiotics, and other additional functionality in the near future.

He suggests that driving traffic to the site is difficult so it's best to use Amazon to acquire more customers. People on Amazon are shopping with a purpose; that’s why being on Amazon helps grow the business.

The company is focusing on increasing reach organically, building community, and establishing in the right way with the right partners.

He talked about:

* Flavors at Wake Up Water * Product functionality * Recommendation on Amazon * Combating privacy, cookies, and performance marketing * The Next 6 months

Join Ramon Vela and Tyler Dooley as they break down the inside story on The Story of a Brand.

For more on Wake Up Water, visit: https://drinkwakeupwater.com/

Subscribe and Listen to the podcast on all major apps. Just search for The Story of a Brand. Click here to listen on Apple Podcast or Spotify.

*

OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX.

MuteSix is the leading agency in performance marketing.

They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel.

They're currently offering listeners a FREE omnichannel marketing audit.

Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance.

The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO.

For your free digital marketing consultation, visit: https://mutesix.com/storyofabrand

*

This episode is also brought to you by Fenix Commerce.

Folks, we all know delivery and shipping are a major pain.

Fortunately, with FenixCommerce, you can now deliver a better customer experience AND improve conversions up to 14% by providing personalized actual delivery dates and options directly on your Webstore.

And post-purchase, stay on top of things with Fenix proactive delivery alerts.

Retailers, brands, and online merchants big and small trust FenixCommerce to optimize the entire order, shipping, and delivery experience, so why not you.

For more details, check out  https://fenixcommerce.com/.

*

This episode is also brought to you by EcoCart.

EcoCart is an e-commerce plugin that encourages checkout by allowing your customers to shop carbon neutral with you.

And we all know that Sustainability is now a driving factor in consumers’ purchasing decisions.

That’s why the 1,500+ brands that use EcoCart like APL, BarkBox, Ancient Nutrition, and OLIPOP are seeing a massive boost to customer loyalty and engagement as well as up to 20% increase in cart conversion rates.

Get started today. Go to https://ecocart.io/sob/ 

**This episode is brought to you by MuteSix, FenixCommerce, and EcoCart**

“A better for you energy drink,” that's what Wake Up Water makes. In part 1, we have Tyler Dooley, Founder and CEO of Wake Up Water, a beverage company.

Tyler always wanted to run his own business and had an interest in wellness, food, and beverage. To avoid artificial ingredients, he set out to create a better-for-you drink while working at a tech company.

Wake Up Water was initially launched in a bottled version before covid. During covid, he redesigned the product into a more convenient pack. Now, the brand puts natural caffeine, B vitamins, and electrolytes in a versatile stick pack.

They took a DTC model instead of retail stores. To him, it's all about getting out of your comfort zone, doing it right away, and calculating the worst possibility.

He talked about:

* Gratefulness * Overview of the brand * Why Wake Up Water * New model * His background * Entrepreneurial advice

Join Ramon Vela and Tyler Dooley as they break down the inside story on The Story of a Brand.

For more on Wake Up Water, visit: https://drinkwakeupwater.com/

Subscribe and Listen to the podcast on all major apps. Just search for The Story of a Brand. Click here to listen on Apple Podcast or Spotify.

*

OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX.

MuteSix is the leading agency in performance marketing.

They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel.

They're currently offering listeners a FREE omnichannel marketing audit.

Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance.

The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO.

For your free digital marketing consultation, visit: https://mutesix.com/storyofabrand

*

This episode is also brought to you by Fenix Commerce.

Folks, we all know delivery and shipping are a major pain.

Fortunately, with FenixCommerce, you can now deliver a better customer experience AND improve conversions up to 14% by providing personalized actual delivery dates and options directly on your Webstore.

And post-purchase, stay on top of things with Fenix proactive delivery alerts.

Retailers, brands, and online merchants big and small trust FenixCommerce to optimize the entire order, shipping, and delivery experience, so why not you.

For more details, check out https://fenixcommerce.com/.

*

This episode is also brought to you by EcoCart.

EcoCart is an e-commerce plugin that encourages checkout by allowing your customers to shop carbon neutral with you.

And we all know that Sustainability is now a driving factor in consumers’ purchasing decisions.

That’s why the 1,500+ brands that use EcoCart like APL, BarkBox, Ancient Nutrition, and OLIPOP are seeing a massive boost to customer loyalty and engagement as well as up to 20% increase in cart conversion rates.

Get started today. Go to https://ecocart.io/sob/ 

**This episode is brought to you by MuteSix, StoreYa, and Justuno**

“Brands that are female-founded, natural, innovative, and have some sort of mission towards sustainability,” that's who Gather Brands aligns with. In part 2, Mia Medina, Founder and CEO of Gather Brands, continue with her advice.

According to her, make sure you've got your pricing dialed down before launching, and whenever you raise funds, double it from what you think you need. Through her experience, she has learned a lot about what not to do. When getting into a retailer, be prepared, do your homework on the retailer and distributor and keep in mind that the sales cycle is a long process.

Gather Brands works with startups as well as established brands. It's their goal to bring founders in front of buyers.

In this episode, she talks about:

* Her advice to brands; * Suggestions on expansion; * How brands should prepare; * Their brand preference; * Process; and * Her message to women founders.

Join Ramon Vela and Mia Medina as they break down the inside story on The Story of a Brand.

For more on Gather Brands, visit: https://gatherbrands.com/ 

Subscribe and Listen to the podcast on all major apps. Simply search for “The Story of a Brand.” Click here to listen on Apple Podcast or Spotify.

*

OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX.

MuteSix is the leading agency in performance marketing.

They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel.

They're currently offering listeners a FREE omnichannel marketing audit.

Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance.

The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO.

For your free digital marketing consultation, visit: https://mutesix.com/storyofabrand

*

This episode is also brought to you by StoreYa.

If managing your ads drives you crazy, and you’re all about automating your ecom business, then you have to give StoreYa a try! StoreYa will Launch, Optimize & Scale your ads on Google, Facebook & Instagram...WITHOUT YOU having to do ANYTHING

Their powerful AI will optimize your campaigns 24/7, delivering the best ads to the right customers...

They are a Google & Facebook Partner that supports over 400,000 merchants!

To get started and enjoy a 33% discount for the first month, simply visit www.StoreYa.com/Story

*

This episode is also brought to you by Justuno.

Worried about hitting your revenue goals this month?

Make the most of your website traffic with Justuno - the #1 CRO tool for thriving e-commerce sites.

Grow your email and SMS lists, show smart product recommendations to increase your average order value, improve return on ad spend, and so much more.

Justuno helps you convert more website visitors into sales.

Visit https://www.justuno.com/ramon/ for a free 14-day trial, one-click install on Shopify, and 15% off with the code RAMON.

**This episode is brought to you by MuteSix, StoreYa, and Justuno**

“More than just a broker,'' Mia says. Today we have Mia Medina, Founder and CEO of Gather Brands, a sales consulting company.

Mia started in the mountain biking industry and then switched to the natural product industry. She learned a lot about food services, regional, national accounts, and much more while working at companies like Acosta and Odwalla over 20 years of her career.

She also worked at her own soda and home delivery food company for some time. In August 2020, Mia founded Gather Brands to work with female founders and women-run companies in the CPG industry. She offers a holistic approach to people based on her experience.

In part 2, she talks about:

* Gratefulness * Overview of the company * Her background * What's the intention behind the company * Advice for brands

Join Ramon Vela and Mia Medina as they break down the inside story on The Story of a Brand.

For more on Gather Brands, visit: https://gatherbrands.com/

Subscribe and Listen to the podcast on all major apps. Simply search for “The Story of a Brand.” Click here to listen on Apple Podcast or Spotify.

*

OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX.

MuteSix is the leading agency in performance marketing.

They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel.

They're currently offering listeners a FREE omnichannel marketing audit.

Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance.

The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO.

For your free digital marketing consultation, visit: https://mutesix.com/storyofabrand

*

This episode is also brought to you by StoreYa.

If managing your ads drives you crazy, and you’re all about automating your ecom business, then you have to give StoreYa a try! StoreYa will Launch, Optimize & Scale your ads on Google, Facebook & Instagram...WITHOUT YOU having to do ANYTHING

Their powerful AI will optimize your campaigns 24/7, delivering the best ads to the right customers...

They are a Google & Facebook Partner that supports over 400,000 merchants!

To get started and enjoy a 33% discount for the first month, simply visit www.StoreYa.com/Story

*

This episode is also brought to you by Justuno.

Worried about hitting your revenue goals this month?

Make the most of your website traffic with Justuno - the #1 CRO tool for thriving e-commerce sites.

Grow your email and SMS lists, show smart product recommendations to increase your average order value, improve return on ad spend, and so much more.

Justuno helps you convert more website visitors into sales.

Visit https://www.justuno.com/ramon/ for a free 14-day trial, one-click install on Shopify, and 15% off with the code RAMON.

*This episode is brought to you by MuteSix, Repeat, and CartText**

“We're not trying to change people's habits; instead, we’re bringing new science innovation ingredients and making it delicious and better-for-you at the same time,” says Louis. In part 2, Louis Armstrong, Founder of Killer Creamery, makes ice cream better, healthier, nostalgic, delicious, and fun ice cream treats.

Louis mentions that initially, they added protein to the recipe and targeted gyms. Their ice creams are functional, all-natural, and have zero sugar, opening them to the keto community. So, they also launched a keto-centric line of products and became the first keto ice cream in the grocery stores.

Killer Creamery includes medium-chain triglycerides or MCT oil that is a source of good fat. The company is focusing on the ice cream category by bringing new flavors and form factors such as ice cream sandwiches.

He talked about:

* The functionality of their products * Original target market * Keto community * MCT oil * Prebiotic fiber ingredients * Where to find Killer Creamery

Join Ramon Vela and Louis Armstrong as they break down the inside story on The Story of a Brand.

For more on Killer Creamery, visit: https://killercreamery.com/ 

Subscribe and Listen to the podcast on all major apps. Just search for The Story of a Brand. Click here to listen on Apple Podcast or Spotify.

*

OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX.

MuteSix is the leading agency in performance marketing.

They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel.

They're currently offering listeners a FREE omnichannel marketing audit.

Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance.

The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO.

For your free digital marketing consultation, visit: https://mutesix.com/storyofabrand

*

This episode is also brought to you by CartText.

Are you interested in improving your Abandoned Cart Recovery rates?

Cart Text is Powered by real people, not bots, not AI, real people. Cart Text will contact & engage with your customers in real-time to make the sales you missed.

One by one, CartText will convert your abandoned carts, churned subscriptions, and billing-related issues using live agents + SMS. Real people, getting the job done.

To learn more, visit https://carttext.com/

*

This episode was brought to you by Repeat.

Repeat is the easiest way for your customers to reorder products they love.

Repeat will automate a frictionless reordering experience for the most significant part of a CPG brand’s customer base: The non-subscriber.

Repeat uses machine learning to analyze one-time shopper behavior, automates reorder notifications, and delivers personalized replenishment carts that aid in up-sell and cross-sell efforts.

The result? Higher LTV, better margins, and more insights on your best customers.

To learn more, visit https://signup.getrepeat.io/