The Story of a Brand Show

*This episode is brought to you by MuteSix, Repeat, and CartText**

“If there's such a thing as a luxury brand in peanuts, it would be Hubs,” says Marshall. Today we have Marshall Rabil, Director of sales and Third-Generation owner of Hubs Peanuts, a Virginia peanuts brand.

Marshall's grandmother used to make blister fried peanuts which are peanuts boiled and then fried. His grandparents started the Hubbard Peanut Company from their home way back in 1954.

Peanuts are a simple and overlooked, inexpensive food source for essential nutrients and minerals. The original plant-based food that’s great for vegans and vegetarians looking for a great source of protein.

He says that business has always been challenging. He also mentions the problems like hurricanes and storms, which damage crops. That's why making sure the harvest is solid is key to the brand.

In the first part, he talks about:

* Gratefulness * Overview of the brand * What were the challenges * Plant-based perspective * Hubs Peanuts quality

Join Ramon Vela and Marshall Rabil as they break down the inside story on The Story of a Brand.

For more on Hubs Peanuts, visit: https://www.hubspeanuts.com/

Subscribe and Listen to the podcast on all major apps. Just search for “The Story of a Brand” Click here to listen on Apple Podcast or Spotify.

*

OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX.

MuteSix is the leading agency in performance marketing.

They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel.

They're currently offering listeners a FREE omnichannel marketing audit.

Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance.

The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO.

For your free digital marketing consultation, visit: https://www.mutesix.com/storyofabrand

*

This episode is also brought to you by CartText.

Are you interested in improving your Abandoned Cart Recovery rates?

Cart Text is Powered by real people, not bots, not AI, real people. Cart Text will contact & engage with your customers in real-time to make the sales you missed.

One by one, CartText will convert your abandoned carts, churned subscriptions, and billing-related issues using live agents + SMS. Real people, getting the job done.

To learn more, visit https://carttext.com/

*

This episode was brought to you by Repeat.

Repeat is the easiest way for your customers to reorder products they love.

Repeat will automate a frictionless reordering experience for the most significant part of a CPG brand’s customer base: The non-subscriber.

Repeat uses machine learning to analyze one-time shopper behavior, automates reorder notifications, and delivers personalized replenishment carts that aid in up-sell and cross-sell efforts.

The result? Higher LTV, better margins, and more insights on your best customers.

To learn more, visit https://signup.getrepeat.io/

**This episode is brought to you by MuteSix, Gorgias, and Attentive**

“Encourage our consumers to come in and be a part of developing the brand identity” that's what makes Jones Soda different from other brands. Today we have Mark Murray - President and CEO of Jones Soda, a soda company in the craft beverage category.

Jones Soda was initially started in Canada 25 years ago. The brand is known for its authenticity, innovation, creativity, and fun across America. He doesn't just love the brand but its people too. According to him, it is essential to put the right people in the organization, build the right culture and bring the right attitude to work.

During the pandemic, the company took its labels to a whole new level by including the message of hope and unsung heroes.

In part 1, he talks about:

* Gratefulness * Overview of the brand * Pandemic time * Doing what he loves * Advice for bringing people

Join Ramon Vela and Mark Murray as they break down the inside story on The Story of a Brand.

For more on Jones Soda, visit: https://www.jonessoda.com/

Subscribe and Listen to the podcast on all major apps. Listeners can also search for The Story of a Brand. Click here to listen on Apple Podcast or Spotify.

*

This episode was brought to you by MuteSix.

MuteSix is the leading agency in performance marketing.

They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel.

They're currently offering listeners a FREE omnichannel marketing audit.

Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance.

The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO.

For your free digital marketing consultation, visit: https://mutesix.com/storyofabrand

*

This episode was brought to you by Attentive.

How do the most innovative companies reach mobile consumers?

Meet Attentive, the text messaging solution trusted by innovative retail & e-commerce brands like CB2, Coach, and thousands of Shopify brands.

On average, Attentive customers see 25x ROI and 18.5% of online revenue driven by SMS. Ready for SMS to become one of your top three revenue channels?

Learn how to get started with your free trial by requesting a demo at https://www.attentivemobile.com/

*

This episode is also brought to you by Gorgias.

Did you know that loyal customers are 9x more likely to convert compared to a first-time shoppers?

That's why exceptional customer service is so important for your retention & growth. I recommend using Gorgias.

Gorgias combines all your communication channels, including email, SMS, social media, live chat, and phone, into one platform and gives you an organized view of all tickets.

This saves your support team hours per day and makes managing customer orders a breeze.

Go to https://www.gorgias.com/ to book a demo and mention the Story of a Brand podcast for two months free.

**This episode is brought to you by MuteSix, Gorgias, and Attentive**

“All rowing toward the same thing, this is the power,” says Mark during the interview. In the second half, Mark Murray, President and CEO of Jones Soda, mentions that he believes in the power of strategic planning for brands and, with that, alignment. According to him, the magic of a brand’s success is people and their contribution towards a goal.

Jones Soda uses high-end ingredients. Their number one craft soda has all-natural flavors and colors. Based on customer feedback, they rewrote their mission statement to become a people's craft soda.

They are a very unique, innovative, and disciplined brand. Mark also mentions their extremely unique Turkey and Gravy soda.

He talked about:

* Recommendations for a young brand * Inviting customers to be part of the brand identity * What is craft soda * Keeping a youthful rebellious attitude * My Jones

Join Ramon Vela and Mark Murray as they break down the inside story on The Story of a Brand.

For more on Jones Soda, visit: https://www.jonessoda.com/

Subscribe and Listen to the podcast on all major apps. Listeners can also search for The Story of a Brand. Click here to listen on Apple Podcast or Spotify.

*

This episode was brought to you by MuteSix.

MuteSix is the leading agency in performance marketing.

They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel.

They're currently offering listeners a FREE omnichannel marketing audit.

Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance.

The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO.

For your free digital marketing consultation, visit: https://mutesix.com/storyofabrand

*

This episode was brought to you by Attentive.

How do the most innovative companies reach mobile consumers?

Meet Attentive, the text messaging solution trusted by innovative retail & e-commerce brands like CB2, Coach, and thousands of Shopify brands.

On average, Attentive customers see 25x ROI and 18.5% of online revenue driven by SMS. Ready for SMS to become one of your top three revenue channels?

Learn how to get started with your free trial by requesting a demo at https://www.attentivemobile.com/

*

This episode is also brought to you by Gorgias.

Did you know that loyal customers are 9x more likely to convert compared to a first-time shoppers?

That's why exceptional customer service is so important for your retention & growth. I recommend using Gorgias.

Gorgias combines all your communication channels, including email, SMS, social media, live chat, and phone, into one platform and gives you an organized view of all tickets.

This saves your support team hours per day and makes managing customer orders a breeze.

Go to https://www.gorgias.com/ to book a demo and mention the Story of a Brand podcast for two months free.

**This episode is brought to you by MuteSix, ShoppingGives, DRVE, and CartLoop**

“A new box of wellness for consumers” - that's Zolt. In the second half, Ani Collum and Douglas Siegel, Co-Founders of Zolt, mention that their brand is based on plants, functionality, and nutraceuticals.

According to Ani, avoiding white label products helped Zolt in differentiating from other companies. The consumption of Zolt's products depends on the functional needs of individuals. Their variety packs are best sellers.

For now, Ani and Douglas are focusing on their distribution strategy and customer feedback. The brand doesn't sacrifice well-being because of cost and donates 1% of its sales to the National Young Farmers Coalition. This organization empowers farmers with non-traditional resources like technology. Douglas advises businesses to own their brand, formulation and knows their sourcing.

They talked about:

* Understanding customers * Ingredient profile * Choosing form factor * Suggestion for people * Products line * What future looks like * National Young Farmers Coalition

Join Ramon Vela, Ani Collum, and Douglas Siegel as they break down the inside story on The Story of a Brand.

For more on Zolt, visit: https://heyzolt.com/

Subscribe and Listen to the podcast on all major apps. Just search for” “The Story of a Brand” Click here to listen on Apple Podcast or Spotify.

*

OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX.

MuteSix is the leading agency in performance marketing.

They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel.

They're currently offering listeners a FREE omnichannel marketing audit.

Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance.

The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO.

For your free digital marketing consultation, visit: https://www.mutesix.com/storyofabrand

*

This episode is also brought to you by ShoppingGives.

Looking for an easy way to engage conscious consumers through social impact? ShoppingGives has you covered.

Working with brands like Steve Madden and Kenneth Cole, ShoppingGives is helping brands of all sizes give back while boosting customer loyalty and lifetime value.

Get access to native integrations, exclusive donation data, and a fully managed donation process so you can do good while doing well.

To get started on your social impact journey, visit https://shoppinggives.com/sb.

*

This episode is brought to you by DRVE.

Why not amplify your sales with up to fifty thousand dollars per day in ad spend and a team of experts to optimize each paid marketing campaign.

Sound good? Let me introduce you to DRVE. DRVE invests and manages paid marketing for e-commerce brands around the world.

They have a unique offer of capital, expertise, and data-driven systems to scale online sales.

For more information, visit https://drve.com/pod/

*

This episode is brought to you by Cartloop.

If you are looking to grow your Shopify brand beyond automated blasts, you're going to love Cartloop.

Cartloop is the conversational SMS platform built for Shopify and loved by millions of shoppers.

They help hundreds of brands like ShineOn, Schoolyard Snacks, and GoodieCo recover more abandoned carts, convert website visitors into shoppers, and build customer loyalty, so they come back again and again.

Create a radically better SMS marketing experience, drive more revenue, and start building your SMS community in minutes.

Only for my listeners, get started with Cartloop today and get your first two months for free at Cartloop.io/story. That's right. 2 entire months to try conversational SMS marketing for free.

Head to https://www.cartloop.io/story today

**This episode is brought to you by MuteSix, ShoppingGives, DRVE, and CartLoop**

“Mood, mind, and body” are the areas that Zolt's products look to affect. Today we have Ani Collum and Douglas Siegel, Co-Founders of Zolt, a wellness brand in the plant-powered beverage space.

Ani was psychology and Spanish major in college. She has a background in retail, consulting as well as marketing. For Douglas, he had a background in alcohol distribution and food science. They connected through a mutual friend, and interestingly, they started the brand, having only met via zoom.

Douglas used to look for ways to reach a state of 'zen,' and that's when he thought of the word 'jolt.’ Combining these two words resulted in the brand's name 'Zolt.’ The brand combines plants with science to bring people full-body wellness. Their biggest challenge in launching the brand was pivoting their distribution strategy.

They talked about:

* Gratefulness * Overview of the brand * Name 'Zolt' * How they met * Challenges

Join Ramon Vela, Ani Collum, and Douglas Siegel as they break down the inside story on The Story of a Brand.

For more on Zolt, visit: https://heyzolt.com/

Subscribe and Listen to the podcast on all major apps. Just search for” “The Story of a Brand” Click here to listen on Apple Podcast or Spotify.

*

OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX.

MuteSix is the leading agency in performance marketing.

They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel.

They're currently offering listeners a FREE omnichannel marketing audit.

Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance.

The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO.

For your free digital marketing consultation, visit: https://www.mutesix.com/storyofabrand

*

This episode is also brought to you by ShoppingGives.

Looking for an easy way to engage conscious consumers through social impact? ShoppingGives has you covered.

Working with brands like Steve Madden and Kenneth Cole, ShoppingGives is helping brands of all sizes give back while boosting customer loyalty and lifetime value.

Get access to native integrations, exclusive donation data, and a fully managed donation process so you can do good while doing well.

To get started on your social impact journey, visit https://shoppinggives.com/sb.

*

This episode is brought to you by DRVE.

Why not amplify your sales with up to fifty thousand dollars per day in ad spend and a team of experts to optimize each paid marketing campaign.

Sound good? Let me introduce you to DRVE. DRVE invests and manages paid marketing for e-commerce brands around the world.

They have a unique offer of capital, expertise, and data-driven systems to scale online sales.

For more information, visit https://drve.com/pod/

*

This episode is brought to you by Cartloop.

If you are looking to grow your Shopify brand beyond automated blasts, you're going to love Cartloop.

Cartloop is the conversational SMS platform built for Shopify and loved by millions of shoppers.

They help hundreds of brands like ShineOn, Schoolyard Snacks, and GoodieCo recover more abandoned carts, convert website visitors into shoppers, and build customer loyalty, so they come back again and again.

Create a radically better SMS marketing experience, drive more revenue, and start building your SMS community in minutes.

Only for my listeners, get started with Cartloop today and get your first two months for free at Cartloop.io/story. That's right. 2 entire months to try conversational SMS marketing for free.

Head to https://www.cartloop.io/story today

**This episode is brought to you by MuteSix, FenixCommerce, and EcoCart**

“To create jewelry that feels unique to them,” that's the opportunity that Gemist offers to its consumers. In the second part, Madeline Fraser, CEO and Founder of Gemist, shares that being a woman in business is challenging.

The brand focuses on bridal jewelry, engagement rings, and bracelets because jewelry has stories to tell. It tries to give the best prices for the best quality pieces. Gemist is a flexible, fun, and vibrant experience. Customers can even work with designers and stylists to create custom pieces too.

Madeline mentions that they are continuing to listen to customers’ feedback and then innovating through technology. According to her, it's all about clarity, passion, joy as well as believing in your team.

She discusses:

* Managing emotions * Their jewelry collection * What Gemist offers * Technology development * Concept of customer experience * Other industries * Holiday boxes

Join Ramon Vela and Madeline Fraser as they break down the inside story on The Story of a Brand.

For more on Gemist, visit: https://www.gemist.co/

Subscribe and Listen to the podcast on all major apps. Just search for The Story of a Brand. Click here to listen on Apple Podcast or Spotify.

*

OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX.

MuteSix is the leading agency in performance marketing.

They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel.

They're currently offering listeners a FREE omnichannel marketing audit.

Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance.

The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO.

For your free digital marketing consultation, visit: https://mutesix.com/storyofabrand

*

This episode is also brought to you by Fenix Commerce.

Folks, we all know delivery and shipping are a major pain.

Fortunately, with FenixCommerce, you can now deliver a better customer experience AND improve conversions up to 14% by providing personalized actual delivery dates and options directly on your Webstore.

And post-purchase, stay on top of things with Fenix proactive delivery alerts.

Retailers, brands, and online merchants big and small trust FenixCommerce to optimize the entire order, shipping, and delivery experience, so why not you.

For more details, check out https://fenixcommerce.com/

*

This episode is also brought to you by EcoCart.

EcoCart is an e-commerce plugin that encourages checkout by allowing your customers to shop carbon neutral with you.

And we all know that Sustainability is now a driving factor in consumers’ purchasing decisions.

That’s why the 1,500+ brands that use EcoCart like APL, BarkBox, Ancient Nutrition, and OLIPOP are seeing a massive boost to customer loyalty and engagement as well as up to 20% increase in cart conversion rates.

Get started today. Go to https://ecocart.io/sob/

**This episode is brought to you by MuteSix, FenixCommerce, and EcoCart**

“Building technology to make something easier for consumers” have been Madeline's strength and career. Today we have Madeline Fraser, CEO and Founder of Gemist, the first platform that allows consumers to design jewelry online beautifully and easily.

Madeline graduated in Fine Arts from George Washington University. Her very first interior design company was ZOOM Interiors. Later she became obsessed with jewelry design which led her to Gemist. The jewelry industry is dominated mainly by family-owned businesses. She saw an opportunity after realizing only 10% of the jewelry industry is digital.

She has always been creative with a desire to do what she loves. Fail fast, fix fast, and learn fast have been stepping stones to her success. Feedback is important, while ego and letting fear takeover are problems.

She talked about:

* Gratefulness * Overview of the brand * Building a digital business * Her background * First companies * Lessons learned

Join Ramon Vela and Madeline Fraser as they break down the inside story on The Story of a Brand.

For more on Gemist, visit: https://www.gemist.co/

Subscribe and Listen to the podcast on all major apps. Just search for The Story of a Brand. Click here to listen on Apple Podcast or Spotify.

*

OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX.

MuteSix is the leading agency in performance marketing.

They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel.

They're currently offering listeners a FREE omnichannel marketing audit.

Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance.

The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO.

For your free digital marketing consultation, visit: https://mutesix.com/storyofabrand

*

This episode is also brought to you by Fenix Commerce.

Folks, we all know delivery and shipping are a major pain.

Fortunately, with FenixCommerce, you can now deliver a better customer experience AND improve conversions up to 14% by providing personalized actual delivery dates and options directly on your Webstore.

And post-purchase, stay on top of things with Fenix proactive delivery alerts.

Retailers, brands, and online merchants big and small trust FenixCommerce to optimize the entire order, shipping, and delivery experience, so why not you.

For more details, check out https://fenixcommerce.com/

*

This episode is also brought to you by EcoCart.

EcoCart is an e-commerce plugin that encourages checkout by allowing your customers to shop carbon neutral with you.

And we all know that Sustainability is now a driving factor in consumers’ purchasing decisions.

That’s why the 1,500+ brands that use EcoCart like APL, BarkBox, Ancient Nutrition, and OLIPOP are seeing a massive boost to customer loyalty and engagement as well as up to 20% increase in cart conversion rates.

Get started today. Go to https://ecocart.io/sob/

**This episode is brought to you by MuteSix, StoreYa, and Justuno**

“So I can stay healthy, and so others can stay healthy” that's why Tina prefers healthy ingredients in her products. In the second part, Tina Parks, Founder and Creator of Nutty Scoopz speaks about her products that contain natural sweeteners, no preservatives, low calorie, and clean ingredients.

She launched the company back on November 1st of 2020 as a subscription box because of the pandemic. As of now, people don't need to buy these subscriptions; they can buy directly with Nutty Scoopz.

Nutty Scoopz comes in 3 different flavors which are not just tasty but functional too. Tina wanted to develop more variety for her brand. That's why she is on the verge of introducing a sugar-free sea salt caramel, collaborating, and planning to launch a new nut butter flavor too.

In part 1, she discusses:

* Shelf life * Functional snack food * Product line * Why call peanut butter dip * New flavors * Subscription box

Join Ramon Vela, and Tina Parks as they break down the inside story on The Story of a Brand.

For more on Nutty Scoopz, visit: http://www.nuttyscoopz.com

Subscribe and Listen to the podcast on all major apps. Simply search for “The Story of a Brand.” Click here to listen on Apple Podcast or Spotify.

*

OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX.

MuteSix is the leading agency in performance marketing.

They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel.

They're currently offering listeners a FREE omnichannel marketing audit.

Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance.

The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO.

For your free digital marketing consultation, visit: https://mutesix.com/storyofabrand

*

This episode is also brought to you by StoreYa.

If managing your ads drives you crazy, and you’re all about automating your ecom business, then you have to give StoreYa a try! StoreYa will Launch, Optimize & Scale your ads on Google, Facebook & Instagram...WITHOUT YOU having to do ANYTHING

Their powerful AI will optimize your campaigns 24/7, delivering the best ads to the right customers...

They are a Google & Facebook Partner that supports over 400,000 merchants!

To get started and enjoy a 33% discount for the first month, simply visit www.StoreYa.com/Story

*

This episode is also brought to you by Justuno.

Worried about hitting your revenue goals this month?

Make the most of your website traffic with Justuno - the #1 CRO tool for thriving e-commerce sites.

Grow your email and SMS lists, show smart product recommendations to increase your average order value, improve return on ad spend, and so much more.

Justuno helps you convert more website visitors into sales.

Visit https://www.justuno.com/ramon/ for a free 14-day trial, one-click install on Shopify, and 15% off with the code RAMON.

**This episode is brought to you by MuteSix, StoreYa, and Justuno**

“To regain the independence that I had” was Tina's motive behind Nutty Scoopz. Today we have Tina Parks, Founder and Creator of Nutty Scoopz, a brand that makes sugar-free peanut butter dips.

Tina was in nursing for 20 years. In 2017, due to her neck surgery, she was unable to continue her work. However, she always wanted to be independent, which eventually led her to create Nutty Scoopz. The healthcare setting is focused on taking care of others, and she applies that concept to the Nutty Scoops and customers. Plus, you have to be adaptable in healthcare, and like healthcare, a business startup can be overwhelming.

She advises new entrepreneurs to get a business mentor and surround themselves with a good team. Equipment and involving a co-packer are essential for her from a scalability standpoint.

In part 1, she discusses:

* Gratefulness * Overview of the brand * Her background * How she started Nutty Scoopz * Comparing healthcare * Her advice

Join Ramon Vela and Tina Parks as they break down the inside story on The Story of a Brand.

For more on Nutty Scoopz, visit: http://www.nuttyscoopz.com

Subscribe and Listen to the podcast on all major apps. Simply search for “The Story of a Brand.” Click here to listen on Apple Podcast or Spotify.

*

OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX.

MuteSix is the leading agency in performance marketing.

They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel.

They're currently offering listeners a FREE omnichannel marketing audit.

Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance.

The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO.

For your free digital marketing consultation, visit: https://mutesix.com/storyofabrand

*

This episode is also brought to you by StoreYa.

If managing your ads drives you crazy, and you’re all about automating your ecom business, then you have to give StoreYa a try! StoreYa will Launch, Optimize & Scale your ads on Google, Facebook & Instagram...WITHOUT YOU having to do ANYTHING

Their powerful AI will optimize your campaigns 24/7, delivering the best ads to the right customers...

They are a Google & Facebook Partner that supports over 400,000 merchants!

To get started and enjoy a 33% discount for the first month, simply visit www.StoreYa.com/Story

*

This episode is also brought to you by Justuno.

Worried about hitting your revenue goals this month?

Make the most of your website traffic with Justuno - the #1 CRO tool for thriving e-commerce sites.

Grow your email and SMS lists, show smart product recommendations to increase your average order value, improve return on ad spend, and so much more.

Justuno helps you convert more website visitors into sales.

Visit https://www.justuno.com/ramon/ for a free 14-day trial, one-click install on Shopify, and 15% off with the code RAMON.

*This episode is brought to you by MuteSix, Repeat, and CartText**

In the second half of this feature, Alison Cayne, Founder of Haven's Kitchen, says that what’s important to them is getting something on the table that you feel really good about.

According to Alison, she won’t sacrifice the quality and taste of the sauces and use cheaper ingredients. Lately, Haven's Kitchen received a logo update, package color changes, and QR codes too.

The brand makes sure that it's adding value to the world, not just taking resources from the world. That's why it donates 1% of its profits. They want to be a part of the solution and effect positive change.

She talks about:

* Adding value to the world * Challenges for a brand * The perfect product * Their flavors * Refreshed Haven's Kitchen

Join Ramon Vela and Alison Cayne as they break down the inside story on The Story of a Brand.

For more on Haven's Kitchen, visit: https://havenskitchen.com/

Subscribe and Listen to the podcast on all major apps. Listeners can also search for The Story of a Brand. Click here to listen on Apple Podcast or Spotify.

*

OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX.

MuteSix is the leading agency in performance marketing.

They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel.

They're currently offering listeners a FREE omnichannel marketing audit.

Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance.

The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO.

For your free digital marketing consultation, visit: https://mutesix.com/storyofabrand

*

This episode is also brought to you by CartText.

Are you interested in improving your Abandoned Cart Recovery rates?

Cart Text is Powered by real people, not bots, not AI, real people. Cart Text will contact & engage with your customers in real-time to make the sales you missed.

One by one, CartText will convert your abandoned carts, churned subscriptions, and billing-related issues using live agents + SMS. Real people, getting the job done.

To learn more, visit https://carttext.com/

*

This episode was brought to you by Repeat.

Repeat is the easiest way for your customers to reorder products they love.

Repeat will automate a frictionless reordering experience for the most significant part of a CPG brand’s customer base: The non-subscriber.

Repeat uses machine learning to analyze one-time shopper behavior, automates reorder notifications, and delivers personalized replenishment carts that aid in up-sell and cross-sell efforts.

The result? Higher LTV, better margins, and more insights on your best customers.

To learn more, visit https://signup.getrepeat.io/