The Story of a Brand Show

**This episode is brought to you by MuteSix and StoreYa**

“I've always wanted to create a business for myself and my family that creates a legacy,” tells Jared Mitchell, Head of eCommerce for Neil Patel and leads three different companies.

Jared started as a musician and had some early success with a record contract. However, due to the advent of streaming, his dream was short-lived. Soon he was working different jobs, and side hustles to make a living.

But this was just the beginning. Jared’s wife had started a business and soon a brand, and Jared saw an opportunity to learn digital marketing and practice it in a real-world setting with his wife’s new skincare line. Shortly after that, he met Neil Patel, worked with him, and the rest is history.

Jared’s ambition to create a legacy and overcoming his fear gave him the confidence to build his own consulting and coaching business, and now he helps others achieve their dreams.

In part 1, Jared talks about:

* Mentorship * Teaching people to build a brand * Life-changing side hustles * Website for Alana's day spa * His motivation * The Plus-minus relationship * Their discount idea for Alana's skincare business * How to test a new product

Join Ramon Vela and Jared Mitchell as they break down the inside story on The Story of a Brand.

For more on Beefysites, visit: https://www.beefysites.com/

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OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX.

MuteSix is the leading agency in performance marketing.

They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel.

They're currently offering listeners a FREE omnichannel marketing audit.

Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance.

The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO.

For your free digital marketing consultation, visit: mutesix.com/storyofabrand

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This episode is also brought to you by StoreYa.

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To get started and enjoy a 33% discount for the first month, simply visit www.StoreYa.com/Story

**This episode is brought to you by MuteSix, Honeycomb Credit, and Fenix Commerce**

“The most sustainable thing that you own will be the thing that you already have,” tells Mia Jestina, Founder of Wellthy. In the second half of this Feature, she continues with advice to new entrepreneurs.

Mia says that the secret sauce is that only “you” as only you can make your business successful. Then mentions the kind of jewelry and designs available at Wellthy.

She wants Wellthy products to be worn in a variety of ways because she believes that getting the most out of products is part of sustainability. She does share that it's hard to be fully conflict-free.

Making sustainable fashion much more approachable and affordable is her purpose.

In this episode, Mia tells us:

* Her advice for new entrepreneurs * Wellthy jewelry and the metals used * Hero products from Wellthy * Sustainability is a Buzzword * Conflict free components * The Philosophy of slow fashion

Join Ramon Vela and Mia Caine as they break down the inside story on The Story of a Brand.

For more on Wellthy, visit: https://shopwellthy.co/

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OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX.

MuteSix is the leading agency in performance marketing.

They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel.

They're currently offering listeners a FREE omnichannel marketing audit.

Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance.

The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO.

For your free digital marketing consultation, visit: mutesix.com/storyofabrand

*

This episode is also brought to you by Honeycomb Credit.

With Honeycomb Credit, you can transform your customers into your biggest brand advocates by giving them the chance to lend directly to your growing business.

Brands looking to expand nationally, buy equipment, or launch a new product have used Honeycomb to get the funds they need while engaging their customers in a whole new way.

Learn how to level up your customers today visit https://www.honeycombcredit.com/brand

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This episode is also brought to you by Fenix Commerce.

Folks, we all know delivery and shipping are a major pain.

Fortunately, with FenixCommerce, you can now deliver a better customer experience AND improve conversions up to 14%, by providing personalized actual delivery dates and options, directly on your Webstore.

And post-purchase, stay on top of things with Fenix proactive delivery alerts.

FenixCommerce - the leading AI-powered SaaS platform Retailers trust to optimize the entire order, shipping, and delivery experience.

For more details, check out fenixcommerce.com

**This episode is brought to you by MuteSix, Honeycomb Credit, and Fenix Commerce**

“Even in our darkest moments, beautiful things can happen,” says Mia Jestina, Founder of Wellthy, a brand that makes sustainable jewelry from recycled metals.

In December 2019, Mia had a car accident that required her to undergo two surgeries. Despite her spinal injury and the challenges of the pandemic, she launched her brand. It turns out that her accident brought painful changes in her life. But it also gave her a new focus and led to her a greater sense of self-realization.

Mia says that it may be scary to step out of your comfort zone. So, one needs a strategy to refrain from negative thoughts. She advises entrepreneurs to understand current as well as upcoming landscapes. A growth mindset and business positioning are necessary.

She talks about:

* Why she is grateful to her husband * Overview of the brand * Her spinal injury and pandemic timeline * Experience with painful changes * Her New focus * How a negative loop becomes addicting * Advice for new entrepreneurs

Join Ramon Vela and Mia Caine as they break down the inside story on The Story of a Brand.

For more on Wellthy, visit: https://shopwellthy.co/

*

OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX.

MuteSix is the leading agency in performance marketing.

They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel.

They're currently offering listeners a FREE omnichannel marketing audit.

Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance.

The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO.

For your free digital marketing consultation, visit: mutesix.com/storyofabrand

*

This episode is also brought to you by Honeycomb Credit.

With Honeycomb Credit, you can transform your customers into your biggest brand advocates by giving them the chance to lend directly to your growing business.

Brands looking to expand nationally, buy equipment, or launch a new product have used Honeycomb to get the funds they need while engaging their customers in a whole new way.

Learn how to level up your customers today visit https://www.honeycombcredit.com/brand

*

This episode is also brought to you by Fenix Commerce.

Folks, we all know delivery and shipping are a major pain.

Fortunately, with FenixCommerce, you can now deliver a better customer experience AND improve conversions up to 14% by providing personalized actual delivery dates and options directly on your Webstore.

And post-purchase, stay on top of things with Fenix proactive delivery alerts.

FenixCommerce - the leading AI-powered SaaS platform Retailers trust to optimize the entire order, shipping, and delivery experience.

For more details, check out fenixcommerce.com

**This episode is brought to you by MuteSix, Repeat, and CarText**

“We're not just selling sugar pills to make you think you feel better,” says Monica Grohne, “the nutrients from Marea will support the symptoms one is experiencing.” In the second half of this Feature, Monica Grohne, Founder and CEO of Marea Wellness, talks about the brand and how she applied for funding multiple times before finally being accepted. 

Monica says that nutrition is a long-term play. With consistent intake, about 80% of people have seen a reduction in their symptoms within three months. Those over 18 years of age can consume the product, and the brand has a roadmap to help teens.

She also describes the brand’s membership, where they offer taste samples, a digital workshop series, and educational blogs and recipes.

In part 2, Monica discuss:

* The Brand’s Initial inventory * Breaking down the stigma * Personalized efficacy * Expectations from the product * Effective lifestyle changes * What's next

Join Ramon Vela and Monica Grohne as they break down the inside story on The Story of a Brand.

For more on Marea Wellness, visit: https://mareawellness.com/

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OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX.

MuteSix is the leading agency in performance marketing.

They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel.

They're currently offering listeners a FREE omnichannel marketing audit.

Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance.

The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO.

For your free digital marketing consultation, visit: mutesix.com/storyofabrand

*

This episode is also brought to you by CartText.

Are you interested in improving your Abandoned Cart Recovery rates?

Cart Text is Powered by real people, not bots, not AI, real people. Cart Text will contact & engage with your customers in real-time to make the sales you missed.

One by one, CartText will convert your abandoned carts, churned subscriptions, and billing-related issues using live agents + SMS. Real people, getting the job done.

To learn more, visit https://carttext.com/

*

This episode was brought to you by Repeat.

Repeat is the easiest way for your customers to reorder products they love.

Repeat will automate a frictionless reordering experience for the most significant part of a CPG brand’s customer base: The non-subscriber.

Repeat uses machine learning to analyze one-time shopper behavior, automates reorder notifications, and delivers personalized replenishment carts that aid in up-sell and cross-sell efforts.

The result? Higher LTV, better margins, and more insights on your best customers.

To learn more, visit https://signup.getrepeat.io/

**This episode is brought to you by MuteSix, Repeat, and CarText**

“Dedicated to empowering women to take charge of their menstrual cycles through nutrition and lifestyle changes,” tells Monica. In the first part of this Feature, we have Monica Grohne, Founder and CEO of Marea Wellness, a wellness brand for women.

Monica comes from an e-commerce marketing background. Since nine years of age, she had been struggling with menstruation and extreme mood swings. Monica tried in vain to figure out ways to combat her problems. Doctors suggested she take prescription drugs like antidepressants or birth control to manage hormones, which is not uncommon for doctors.

However, during her search for a more natural solution, she finally came across supplements. The results she received from the supplements were beneficial and, in some instances, drastic. At that point, Monica, knowing that this was a common problem, resigned herself to help others too. Thus, Marea was born.

In part 1, Monica talks about:

* Gratefulness towards her parents * Overview of the brand * Story behind Marea * Her background * Educating the medical system to be more holistic * Early challenges of the brand

Join Ramon Vela and Monica Grohne as they break down the inside story on The Story of a Brand.

For more on Marea Wellness, visit: https://mareawellness.com/

*

OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX.

MuteSix is the leading agency in performance marketing.

They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel.

They're currently offering listeners a FREE omnichannel marketing audit.

Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance.

The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO.

For your free digital marketing consultation, visit: mutesix.com/storyofabrand

*

This episode is also brought to you by CartText.

Are you interested in improving your Abandoned Cart Recovery rates?

Cart Text is Powered by real people, not bots, not AI, real people. Cart Text will contact & engage with your customers in real-time to make the sales you missed.

One by one, CartText will convert your abandoned carts, churned subscriptions, and billing-related issues using live agents + SMS. Real people, getting the job done.

To learn more, visit https://carttext.com/

*

This episode was brought to you by Repeat.

Repeat is the easiest way for your customers to reorder products they love.

Repeat will automate a frictionless reordering experience for the most significant part of a CPG brand’s customer base: The non-subscriber.

Repeat uses machine learning to analyze one-time shopper behavior, automates reorder notifications, and delivers personalized replenishment carts that aid in up-sell and cross-sell efforts.

The result? Higher LTV, better margins, and more insights on your best customers.

To learn more, visit https://signup.getrepeat.io/

**This episode is brought to you by MuteSix and Rockerbox**

“The beverage tastes better because of the cause,” tells Wes Hurt, Founder of Clean Cause, a beverage brand that gives 50% of profits to support individuals recovering from alcohol and drug addiction.

Wes mentions that big problems require big solutions. In the beginning, they had bottled water then made caffeine products. In either case, purchasing their products makes an impact.

He talks about big companies with no cause just chemicals in a can. Then discusses how the Clean Cause scholarship initiative for sober living is a bridge to help individuals transition back into life.

He discusses:

* Moment of clarity and killing the pain * Looking back at life lessons * Evolutionary timeline * How Localization plays a part in their initiative * Why everyone struggles with addiction * What's next * What is a brand * Where to get Clean Cause

Join Ramon Vela and Wes Hurt as they break down the inside story on The Story of a Brand.

For more on Clean Cause, visit: https://cleancause.com/

*

MuteSix is the leading agency in performance marketing.

They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel.

They're currently offering listeners a FREE omnichannel marketing audit.

Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance.

The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO.

For your free digital marketing consultation, visit: mutesix.com/storyofabrand

*

This specific episode is also brought to you by Rockerbox.

We all know that The moment you go beyond advertising on Facebook and Google, things get messy. Rockerbox is here to solve this problem for you.

As you start testing hard-to-track channels like Direct Mail, Linear TV, Podcasts, and OTT, Rockerbox is there to be your single source of marketing truth.

Rockerbox works with leading DTC brands like Tula, Figs, and Tracksmith to help them centralize all of their online/offline marketing spend, de-duplicate conversions, and understand their TRUE CPA & ROAS.

Book a strategy call with one of their attribution experts today, and just for my listeners, they’ll waive your onboarding fee (a $500 value).

Visit https://www.rockerbox.com/storyofabrand

**This episode is brought to you by MuteSix and Rockerbox**

“We've got a can with the plan.” In part 1 of this Feature, we have Wes Hurt, Founder of Clean Cause, a beverage company based in Austin, Texas.

Wes started drinking and drugging 20 years ago and has been to 6 rehabs, psych wards and has nearly died. From being homeless to starting a cupcake business and recovering from his addiction, he shares his road of recovery in this episode.

He also shares how his life experience was the catalyst for starting his brand Clean Cause, which gives 50% of profits to support individuals recovering from alcohol and drug addiction.

Wes talks about:

* The support he received in the early days of the brand * Overview of the brand * What led him to start the brand * His road to recovery * The story of the brand's name * Launching the brand * Struggle with authenticity * The ability to stay calm

Join Ramon Vela and Wes Hurt as they break down the inside story on The Story of a Brand.

For more on Clean Cause, visit: https://cleancause.com/

*

MuteSix is the leading agency in performance marketing.

They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel.

They're currently offering listeners a FREE omnichannel marketing audit.

Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance.

The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO.

For your free digital marketing consultation, visit: mutesix.com/storyofabrand

*

This specific episode is also brought to you by Rockerbox.

We all know that The moment you go beyond advertising on Facebook and Google, things get messy. Rockerbox is here to solve this problem for you.

As you start testing hard-to-track channels like Direct Mail, Linear TV, Podcasts, and OTT, Rockerbox is there to be your single source of marketing truth.

Rockerbox works with leading DTC brands like Tula, Figs, and Tracksmith to help them centralize all of their online/offline marketing spend, de-duplicate conversions, and understand their TRUE CPA & ROAS.

Book a strategy call with one of their attribution experts today, and just for my listeners, they’ll waive your onboarding fee (a $500 value).

Visit https://www.rockerbox.com/storyofabrand

**This episode is brought to you by MuteSix and CartText**

Just good fats, lots of good fiber, some protein, and plant-based. In the second half of this Feature, Suzie Yorke, CEO and Founder of Love Good Fats, tells us that she had gotten a sense of the phenomena of hyper-growth and decline for a company as she worked with various CEOs and consulted with some fast-growth companies.

She also mentions a shift in consumers' behavior during the pandemic, which was challenging for them.

Suzie mentions best-selling products such as Peanut Butter Chocolate, Truffle Family, and Chewy Nuts bars here. She reveals that they are working on product innovations too.

In part 2, we discuss:

* Whether she regrets anything * Love Good Fats challenges in the pandemic * The various products at Love Good Fats * The Love Good Fats typical customer * Options that the brand provides to the consumer * What's coming next * Celebrating diversity

Join Ramon Vela and Suzie Yorke as they break down the inside story on The Story of a Brand.

For more on Love Good Fats, visit: https://lovegoodfats.com/

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OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX.

MuteSix is the leading agency in performance marketing.

They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel.

They're currently offering listeners a FREE omnichannel marketing audit.

Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance.

The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO.

For your free digital marketing consultation, visit: mutesix.com/storyofabrand

*

This episode is also brought to you by CartText.

Are you interested in improving your Abandoned Cart Recovery rates?

Cart Text is Powered by real people, not bots, not AI, real people. Cart Text will contact & engage with your customers in real-time to make the sales you missed.

One by one, CartText will convert your abandoned carts, churned subscriptions, and billing-related issues using live agents + SMS. Real people, getting the job done.

To learn more, visit https://carttext.com/

**This episode is brought to you by MuteSix and CartText**

“When you're launching a brand, it's major surgery because you're starting from scratch,” says Suzie Yorke, CEO and Founder of Love Good Fats, a brand that brings healthy, keto-friendly, low carb, and low sugar snack bars.

Suzie plunged into building her own business at 50 years of age. However, she spent 30 years building brands as a brand assistant, VP marketing, CMO in the dietary supplements and weight loss industry. In 2016, she read a book called 'Big Fat Surprise' while going to the Natural Product Expo, which eventually led to the idea of Love Good Fats.

She mentions entrepreneurship is high risk and not for the faint of heart.

In part 1, Suzie talks about:

* The Support she received * The idea behind Love Good Fats * Her life before the brand * Her transition from executive to entrepreneur * Entrepreneurial skills * Her motivation * The Speed and Scale mantra

Join Ramon Vela and Suzie Yorke as they break down the inside story on The Story of a Brand.

For more on Love Good Fats, visit: https://lovegoodfats.com/

*

OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX.

MuteSix is the leading agency in performance marketing.

They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel.

They're currently offering listeners a FREE omnichannel marketing audit.

Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance.

The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO.

For your free digital marketing consultation, visit: mutesix.com/storyofabrand

*

This episode is also brought to you by CartText.

Are you interested in improving your Abandoned Cart Recovery rates?

Cart Text is Powered by real people, not bots, not AI, real people. Cart Text will contact & engage with your customers in real-time to make the sales you missed.

One by one, CartText will convert your abandoned carts, churned subscriptions, and billing-related issues using live agents + SMS. Real people, getting the job done.

To learn more, visit https://carttext.com/

**This episode is brought to you by MuteSix and Omnisend**

“It doesn't matter if you're down; what matters is how you get back up,” says Alex Bayer, Co-Founder and CEO of Genius Juice. In the first half of this Feature, he talks about the core issues that almost closed the doors of his brand. Issues such as poor cash management, insufficient margin, absence of a strong team and strategic partners were these issues.

Alex also shares advice for entrepreneurs. He talks about the importance of making your business sustainable and knowing your audience. Plus, growing your company at hyper-speed can be great, but there's no need to rush. Persistence got him through challenges in his journey.

He speaks on:

* The Mistakes made * His advice for others * What helped him through difficult times * Details about products & flavors * The new website * His experience with Shark Tank * How people can invest in Genius Juice

Join Ramon Vela and Alex Bayer as they break down the inside story on The Story of a Brand.

For more on Genius Juice, visit: https://geniusjuice.com/

*

MuteSix is the leading agency in performance marketing.

They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel.

They're currently offering listeners a FREE omnichannel marketing audit.

Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance.

The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO.

For your free digital marketing consultation, visit: mutesix.com/storyofabrand

*

This episode was brought to you by Omnisend.

Omnisend is an e-commerce marketing platform that goes above and beyond regular email campaigns - so you can start increasing your sales, not your workload.

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The best part? Omnisend provides an immediate boost to your revenue while staying as comfortable as drag & drop email building - with automated emails averaging up to 40% of total email revenue.

Join Hallmark, Duke Cannon, and 50,000 other high-growth brands who choose Omnisend to grow their e-commerce businesses on autopilot.

Start your 14-day free trial today. No credit card is required. Visit https://www.omnisend.com/sob/