The Story of a Brand Show

**This episode is brought to you by MuteSix and Omnisend**

"We support hundreds of direct consumer brands, enabling them to measure their marketing accurately." In the first half of this Feature, we have Ron Jacobson, Founder and CEO of Rockerbox, a platform that provides a single source of truth for marketing performance.

Brands come to Rockerbox when they expand beyond just Facebook and Google and struggle to understand what marketing channel is working and what’s not working.

Interestingly, Rockerbox was Ron’s second business line, and initially, he had planned to build a technology to run efficient programmatic marketing campaigns, which eventually led him to Rockerbox. Ninety-nine percent of Rockerbox customers are brands.

In part 1, we talk about:

* The support he got from the first investor * Overview of the brand * His life before Rockerbox * Do they work with agencies or brands * Lessons learned and challenges faced when building a company * Why attribution is important * Their customer criteria and implementation process

Join Ramon Vela and Ron Jacobson as they break down the inside story on The Story of a Brand.

For more on Rockerbox, visit: https://www.rockerbox.com/

*

This episode was brought to you by MuteSix.

MuteSix is the leading agency in performance marketing.

They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel.

They're currently offering listeners a FREE omnichannel marketing audit.

Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance.

The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO.

For your free digital marketing consultation, visit: mutesix.com/storyofabrand

*

This episode was brought to you by Omnisend.

Omnisend is an e-commerce marketing platform that goes above and beyond regular email campaigns - so you can start increasing your sales, not your workload.

With Omnisend, you’ll be launching pre-built e-commerce automation in no time, as well as intuitively segmenting customers and even trying out SMS or push notifications - all from the same platform.

The best part? Omnisend provides an immediate boost to your revenue while staying as comfortable as drag & drop email building - with automated emails averaging up to 40% of total email revenue.

Join Hallmark, Duke Cannon, and 50,000 other high-growth brands who choose Omnisend to grow their e-commerce businesses on autopilot.

Start your 14-day free trial today. No credit card is required. Visit https://www.omnisend.com/sob/

**This episode is brought to you by MuteSix and Rockerbox**

“We're not reinventing the wheel. We’re just helping merchants take Facebook's targeting algorithm to the max.” That's what Preflect Ads does.

In the second half of this Feature, Brecker Brees, Co-Founder & Head of Business Development at Preflect Ads speaks of audience size, time spent on Facebook, and other inputs that affect their predictions.

According to Brecker, a large percentage of merchants misinterpret Facebook metrics. One issue is how they read the historical sales data.

In addition, Brecker, says they are exploring expanding into Snapchat and Tiktok. He mentions that acquiring customers who come back and buy again and again is a crucial metric they look to improve.

In part 1, we discuss:

* The amount of data needed for prediction * Is the tool suitable for start-ups * Other data sets to be incorporated in the tool * What outputs are to be expected * Their plans for the next six months * The feedback they receive

Join Ramon Vela and Brecker Brees as they break down the inside story on The Story of a Brand.

For more on Preflect Ads, visit: https://www.preflectads.com/

*

MuteSix is the leading agency in performance marketing.

They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel.

They're currently offering listeners a FREE omnichannel marketing audit.

Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance.

The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO.

For your free digital marketing consultation, visit: mutesix.com/storyofabrand

*

This specific episode is also brought to you by Rockerbox.

We all know that The moment you go beyond advertising on Facebook and Google, things get messy. Rockerbox is here to solve this problem for you.

As you start testing hard-to-track channels like Direct Mail, Linear TV, Podcasts, and OTT, Rockerbox is there to be your single source of marketing truth.

Rockerbox works with leading DTC brands like Tula, Figs, and Tracksmith to help them centralize all of their online/offline marketing spend, de-duplicate conversions, and understand their TRUE CPA & ROAS.

Book a strategy call with one of their attribution experts today, and just for my listeners, they'll waive your onboarding fee (a $500 value).

Visit https://www.rockerbox.com/storyofabrand

**This episode is brought to you by MuteSix and Rockerbox**

Helping merchants build better Facebook ad audiences, that's Preflect Ads. In the first half of this Feature, we have Brecker Brees, Co-Founder & Head of Business Development at Preflect, a customer data monetization platform.

He has an e-commerce background. In his college days, he used to think a lot about the intersection of behavioral economics and technology. Brecker saw similarities between digital data and behavioral economics.

Brecker believes that the market needs better forecasting. So they created a tool that was specifically for building better Facebook ad audiences using data.

In part 1, we discussed:

* The support he got from his family * Overview of the company * His background * What's behavioral economics * How their tool helps brands * On-site optimization * Identifying who will repeatedly purchase and one time * The Challenges they face

Join Ramon Vela and Brecker Brees as they break down the inside story on The Story of a Brand.

For more on Preflect Ads, visit: https://www.preflectads.com/

*

MuteSix is the leading agency in performance marketing.

They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel.

They're currently offering listeners a FREE omnichannel marketing audit.

Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance.

The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO.

For your free digital marketing consultation, visit: mutesix.com/storyofabrand

*

This specific episode is also brought to you by Rockerbox.

We all know that The moment you go beyond advertising on Facebook and Google, things get messy. Rockerbox is here to solve this problem for you.

As you start testing hard-to-track channels like Direct Mail, Linear TV, Podcasts, and OTT, Rockerbox is there to be your single source of marketing truth.

Rockerbox works with leading DTC brands like Tula, Figs, and Tracksmith to help them centralize all of their online/offline marketing spend, de-duplicate conversions, and understand their TRUE CPA & ROAS.

Book a strategy call with one of their attribution experts today, and just for my listeners, they'll waive your onboarding fee (a $500 value).

Visit https://www.rockerbox.com/storyofabrand

**This episode is brought to you by MuteSix and Omnisend**

I think empathy is a superpower, says Kim Stiefel, Co-Founder of Repeat, as she continues talking about the third challenge for Founders: isolating too much. She advises that community and reaching out for help is essential for Founders.

Repeat shows the whole distribution curve to brands. She says that more data will assist in getting a better position. She explains the Repeat replenishment cards. Kim highlights that they work on upselling costumes to subscriptions.

In part 2, we discuss:

* Challenges continued * The Focus on a better reordering experience * Does Repeat work with companies without subscriptions? * Repeat replenishment cards * What kind of brands work with Repeat

Join Ramon Vela and Kim Stiefel as they break down the inside story on The Story of a Brand.

For more on Repeat, visit: https://www.getrepeat.io/

*

MuteSix is the leading agency in performance marketing.

They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel.

They're currently offering listeners a FREE omnichannel marketing audit.

Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance.

The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO.

For your free digital marketing consultation, visit: mutesix.com/storyofabrand

*

This episode was brought to you by Omnisend.

Omnisend is an e-commerce marketing platform that goes above and beyond regular email campaigns - so you can start increasing your sales, not your workload.

With Omnisend, you'll be launching pre-built e-commerce automation in no time, as well as intuitively segmenting customers and even trying out SMS or push notifications - all from the same platform.

The best part? Omnisend provides an immediate boost to your revenue while staying as comfortable as drag & drop email building - with automated emails averaging up to 40% of total email revenue.

Join Hallmark, Duke Cannon, and 50,000 other high-growth brands who choose Omnisend to grow their e-commerce businesses on autopilot.

Start your 14-day free trial today. No credit card is required. Visit https://www.omnisend.com/sob/

**This episode is brought to you by MuteSix and Omnisend**

In the first half of this Feature, we have Kim Stiefel, Co-Founder of Repeat, a brand that provides software solutions for consumer packaged goods brands that enable them to turn their one-time buyers into repeat customers.

Through their own experiences, Kim and her co-founder witnessed firsthand how difficult subscriptions can be for the brand. This epiphany led them to find a solution that would be a better experience both for the brand and the customer.

One challenge they faced was launching a technology company without necessarily being technical. She talks about the various ways they tackled this problem and what she suggest to other founders.

In part 1, we discuss:

* Being Grateful * Overview of the brand * Her life before Repeat * Why a small percentage of customers go for subscription * Their three most significant challenges in building Repeat * How to face challenges as a Founder

Join Ramon Vela and Kim Stiefel as they break down the inside story on The Story of a Brand.

For more on Repeat, visit: https://www.getrepeat.io/

*

MuteSix is the leading agency in performance marketing.

They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel.

They're currently offering listeners a FREE omnichannel marketing audit.

Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance.

The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO.

For your free digital marketing consultation, visit: mutesix.com/storyofabrand

*

This episode was brought to you by Omnisend.

Omnisend is an e-commerce marketing platform that goes above and beyond regular email campaigns - so you can start increasing your sales, not your workload.

With Omnisend, you'll be launching pre-built e-commerce automation in no time, as well as intuitively segmenting customers and even trying out SMS or push notifications - all from the same platform.

The best part? Omnisend provides an immediate boost to your revenue while staying as comfortable as drag & drop email building - with automated emails averaging up to 40% of total email revenue.

Join Hallmark, Duke Cannon, and 50,000 other high-growth brands who choose Omnisend to grow their e-commerce businesses on autopilot.

Start your 14-day free trial today. No credit card is required. Visit https://www.omnisend.com/sob/

**This episode is brought to you by MuteSix, Repeat, and CarText**

“To help educate people about vitamin safety,” says Dr. Arielle Levitan and Dr. Romy Block, Co-Founders of Vous Vitamin. In the second half of this Feature, they share how being physicians gives them a unique advantage in the vitamin world and makes them qualified to understand various medical conditions better.

Their supplements are safe, and GMP certified. They mention that people don't understand the proper vitamin dosage. The major issues with supplements are the overdose and deficiency of multivitamins. Secondly, uncertified supplements can be scary too.

They are a boutique-style vitamin curated to your needs based on science. So far, their journey has been challenging and exciting.

Here we discussed:

* Does being a doctor help the Consumer * Problems with supplements * How to use their website * Their upcoming plans * What they don't have and why * Their typical customer * What’s it like going from Doctor to Founder

Join Ramon Vela and Dr. Arielle Levitan, and Dr. Romy Block as they break down the inside story on The Story of a Brand.

For more on Vous Vitamins, visit: https://www.vousvitamin.com/

*

OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX.

MuteSix is the leading agency in performance marketing.

They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel.

They're currently offering listeners a FREE omnichannel marketing audit.

Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance.

The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO.

For your free digital marketing consultation, visit: mutesix.com/storyofabrand

*

This episode is also brought to you by CartText.

Are you interested in improving your Abandoned Cart Recovery rates?

Cart Text is Powered by real people, not bots, not AI, real people. Cart Text will contact & engage with your customers in real-time to make the sales you missed.

One by one, CartText will convert your abandoned carts, churned subscriptions, and billing-related issues using live agents + SMS. Real people, getting the job done.

To learn more, visit https://carttext.com/

*

This episode was brought to you by Repeat.

Repeat is the easiest way for your customers to reorder products they love.

Repeat will automate a frictionless reordering experience for the most significant part of a CPG brand’s customer base: The non-subscriber.

Repeat uses machine learning to analyze one-time shopper behavior, automates reorder notifications, and delivers personalized replenishment carts that aid in up-sell and cross-sell efforts.

The result? Higher LTV, better margins, and more insights on your best customers.

To learn more, visit https://signup.getrepeat.io/

**This episode is brought to you by MuteSix, Repeat, and CarText**

In the first half of this Feature, we have Dr. Arielle Levitan and Dr. Romy Block, Co-Founders of Vous Vitamin. This brand creates personalized daily multivitamins for your individual needs.

Arielle specializes in internal medicine, while Romy's specialty is Endocrine and Metabolism. It all started when they noticed how confusing the world of multivitamins was to consumers.

So Arielle and Romy stepped in and came up with a 7-minute online survey on a diet, lifestyle, and health concern that, when completed, provided consumers with personalized vitamins delivered directly to their door.

In the first half, we talked about:

* Gratefulness towards everyone who supported them * Overview of the brand * Coming up with the idea * Bringing Health & Wellness together with needed solutions * The personalized trend in Health & Wellness * How pandemic accelerated their growth

Join Ramon Vela and Dr. Arielle Levitan, and Dr. Romy Block as they break down the inside story on The Story of a Brand.

For more on Vous Vitamins, visit: https://www.vousvitamin.com/

*

OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX.

MuteSix is the leading agency in performance marketing.

They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel.

They're currently offering listeners a FREE omnichannel marketing audit.

Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance.

The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO.

For your free digital marketing consultation, visit: mutesix.com/storyofabrand

*

This episode is also brought to you by CartText.

Are you interested in improving your Abandoned Cart Recovery rates?

Cart Text is Powered by real people, not bots, not AI, real people. Cart Text will contact & engage with your customers in real-time to make the sales you missed.

One by one, CartText will convert your abandoned carts, churned subscriptions, and billing-related issues using live agents + SMS. Real people, getting the job done.

To learn more, visit https://carttext.com/

*

This episode was brought to you by Repeat.

Repeat is the easiest way for your customers to reorder products they love.

Repeat will automate a frictionless reordering experience for the most significant part of a CPG brand’s customer base: The non-subscriber.

Repeat uses machine learning to analyze one-time shopper behavior, automates reorder notifications, and delivers personalized replenishment carts that aid in up-sell and cross-sell efforts.

The result? Higher LTV, better margins, and more insights on your best customers.

To learn more, visit https://signup.getrepeat.io/

**This episode is brought to you by MuteSix and Honeycomb Credit**

“We wanted a sneaker that would take you through your whole day,” says Michael Petry and Laurie Spiro, co-founders of Courser. They continue the conversation and discuss the trend of investing in wellness and taking care of their bodies.

Their advice for entrepreneurs is that running a business requires hard work, but in the end, it's satisfactory and rewarding too. A positive mental attitude and the ability to wake up excited every day are essential for an entrepreneur. In addition, believing in your vision is critical to one's brand.

We discussed:

* People want something different than Nike and Adidas * Potholes to avoid in the entrepreneurial journey * What's their craftsmanship process and its qualities * Friends and artisans in Italy * Gratitude towards factories and families * Shoes they have for men and women * Their upcoming products

Join Ramon Vela and Michael Petry, and Laurie Spiro as they break down the inside story on The Story of a Brand.

For more on Courser, visit https://courserworld.com/.

*

OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX.

MuteSix is the leading agency in performance marketing.

They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel.

They're currently offering listeners a FREE omnichannel marketing audit.

Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance.

The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO.

For your free digital marketing consultation, visit mutesix.com/storyofabrand. *

This episode is also brought to you by Honeycomb Credit.

With Honeycomb Credit, you can transform your customers into your biggest brand advocates by giving them the chance to lend directly to your growing business.

Brands looking to expand nationally, buy equipment, or launch a new product have used Honeycomb to get the funds they need while engaging their customers in a whole new way.

Learn how to level up your customers today visit https://www.honeycombcredit.com/brand

**This episode is brought to you by MuteSix and Honeycomb Credit**

“Made with superior materials that will last and perform for you,” this is the Courser approach. In this first part of this Feature, we have Michael Petry and Laurie Spiro, co-founders of Courser, a performance and luxury footwear brand.

Michael started as a professional soccer player in England. He worked at Adidas, Ralph Lauren, Prada Sports, and sports and performance drove life for most of his career. Laurie also worked at Ralph Lauren, and they both met there. She traveled a lot during that time and learned about footwear manufacturing and the creation process.

They both knew that there was space between luxury and performance that the more prominent sneaker brands weren’t meeting.

So they worked and research and put together a combination of technology and materials to manufacture the sneakers they envisioned. This is their story.

We discuss:

* What they’re grateful for * The health of the Luxury market * Their background * In sync with the vision * Unexpected challenges * What and how they pitched their idea

Join Ramon Vela and Michael Petry, and Laurie Spiro as they break down the inside story on The Story of a Brand.

For more on Courser, visit https://courserworld.com/.

*

OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX.

MuteSix is the leading agency in performance marketing.

They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel.

They're currently offering listeners a FREE omnichannel marketing audit.

Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance.

The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO.

For your free digital marketing consultation, visit mutesix.com/storyofabrand. *

This episode is also brought to you by Honeycomb Credit.

With Honeycomb Credit, you can transform your customers into your biggest brand advocates by giving them the chance to lend directly to your growing business.

Brands looking to expand nationally, buy equipment, or launch a new product have used Honeycomb to get the funds they need while engaging their customers in a whole new way.

Learn how to level up your customers today visit https://www.honeycombcredit.com/brand

**This episode is brought to you by MuteSix, CartText, and Forum Brands**

“Try to hold on to as much equity in the business,” says Alex Waite, Co-Founder of Shameless Pets, as she talks about ways through which a network, friends, and expertise can help in handling the potholes on the road to business success.

She mentions that many people liked their products more for their taste and nutritional properties than for the upcycling solution. They have everyday treats, soft biscuits, gentle treats, jerky, and eight different flavors for some of the products.

In the second half, she talked about:

* What is her advice to handle business challenges * Gratefulness for another co-founder * Take care of yourself along with your business * How online sales helped during the pandemic * What kind of feedback they receive * What sorts of products are available * Can pets go plant-based? * How the brand changed because of the pandemic

Join Ramon Vela and Alex Waite as they break down the inside story on The Story of a Brand.

For more on Shameless Pets, visit https://shamelesspets.com/.

*

OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX.

MuteSix is the leading agency in performance marketing.

They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel.

They're currently offering listeners a FREE omnichannel marketing audit.

Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance.

The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO.

For your free digital marketing consultation, visit mutesix.com/storyofabrand.

*

This episode is also brought to you by CartText.

Are you interested in improving your Abandoned Cart Recovery rates?

Cart Text is Powered by real people, not bots, not AI, real people. Cart Text will contact & engage with your customers in real-time to make the sales you missed.

One by one, CartText will convert your abandoned carts, churned subscriptions, and billing-related issues using live agents + SMS. Real people, getting the job done.

To learn more, visit https://carttext.com/.

*

This episode is also brought to you by Forum Brands.

Have you built an online brand that consumers love? Do you sell in consumer categories that are essential to everyday life? Do the majority of your sales go through Amazon FBA?

If this sounds like you, you should get to know Forum Brands.

Forum is a team of expert investors, operators, and many ex-Amazonian, who provide entrepreneurs and owners with the most efficient and lucrative way to sell their e-commerce businesses.

If you’re interested in exploring a sale and cashing out years of your profits in one day, visit us at https://www.forumbrands.com/ to schedule a 30-minute call.