The Story of a Brand Show

**This episode is brought to you by MuteSix and CartText**

We as a brand genuinely care about what you care about as a human - is the core of Givz.

In the first part of this Feature, we have Andrew Forman, Founder, and CEO of Givz, a brand that helps companies show they care through an innovative charitable donations SaaS platform.

Andrew was in investment banking for six years. His employer allowed him to work for a non-profit during his spare time. Through this experience, he learned that there was no quick and easy way to send money to charity. He wanted to find a solution to this problem.

Andrew eventually came up with Givz, which is localized and accessible too.

In part 1, we talked about: People he is grateful for; Overview of the brand; How Millennials and Generation Z view charity and brands; How they are sustainable for both planet and brands; Their win-win scenario; What inspired him to start Givz; His background; How they are accessible, localized, and personalized; and so much more.

Join Ramon Vela and Andrew Forman as they break down the inside story on The Story of a Brand.

For more on Givz, visit: https://givz.com/

*

OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX.

MuteSix is the leading agency in performance marketing.

They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel.

They're currently offering listeners a FREE omnichannel marketing audit.

Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance.

The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO.

For your free digital marketing consultation, visit: mutesix.com/storyofabrand

*

This episode is also brought to you by CartText.

Are you interested in improving your Abandoned Cart Recovery rates?

Cart Text is Powered by real people, not bots, not AI, real people. Cart Text will contact & engage with your customers in real-time to make the sales you missed.

One by one, CartText will convert your abandoned carts, churned subscriptions, and billing-related issues using live agents + SMS. Real people, getting the job done.

To learn more, visit https://carttext.com/

**This episode is brought to you by MuteSix, Daasity, and Rockerbox**

In the second half of this Feature, we sit back down with Courtney Klein and Grace Kapin discussing how Storq functions on a deeper level. Maternity and postpartum are difficult to go through, so customers shape Storq into what it is.

From selecting fabrics to the choice of models, everything is catered to create an appealing atmosphere for pregnant women, making them comfortable and at home.

In part 2 we discuss: Why they spend time perfecting their clothing; How maternity is not a seasonal experience; How their products try to become a permanent solution to problems; How they broke away from traditionally done apparel; How customer feedback helped them shape their brand; How clothes influence people’s feelings; and so much more.

Join Ramon Vela, Courtney Klein, and Grace Kapin as they break down the inside story on The Story of a Brand.

For more on Storq, visit: https://storq.com/

*

OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX.

MuteSix is the leading agency in performance marketing.

They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel.

They're currently offering listeners a FREE omnichannel marketing audit.

Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance.

The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO.

For your free digital marketing consultation, visit: mutesix.com/storyofabrand

*

This specific episode is also brought to you by Daasity.

Daasity provides a single view of your Sales and Marketing data to identify the channels, and products, that are performing the best -- so you can make better data-empowered decisions.

In minutes, unify all of your sales and marketing data to understand better critical growth metrics like LTV, ROAS, and profit margin by product.

Join 1,400 Shopify and Shopify Plus brands like Rothy’s, Who Gives A Crap, Kopari, and MVMT Watches, who are all growing faster with better insights.

Get started today with over 130 pre-built Reports.

Schedule a free call with an Ecommerce Strategist today. Visit Daasity.com/story

*

This specific episode is also brought to you by Rockerbox.

We all know that The moment you go beyond advertising on Facebook and Google, things get messy. Rockerbox is here to solve this problem for you.

As you start testing hard-to-track channels like Direct Mail, Linear TV, Podcasts, and OTT, Rockerbox is there to be your single source of marketing truth.

Rockerbox works with leading DTC brands like Tula, Figs, and Tracksmith to help them centralize all of their online/offline marketing spend, de-duplicate conversions, and understand their TRUE CPA & ROAS.

Book a strategy call with one of their attribution experts today, and just for my listeners, they’ll waive your onboarding fee (a $500 value).

Visit https://www.rockerbox.com/storyofabrand

**This episode is brought to you by MuteSix, Daasity, and Rockerbox**

In the first half of this Feature, we have Courtney Klein and Grace Kapin, the co-founders of Storq, a brand that offers maternity essentials in easy-to-shop bundles that keep expecting mamas looking and feeling like themselves.

Maternity can be an extraordinary time in a woman’s life. It is also one of the most challenging and complicated times of their lives, both mentally and physically.

Clothing is one aspect of the maternity journey that can also affect a mother’s self-esteem and emotional well-being. How you look determines how you feel, which Storq aims to improve with their maternity clothing.

In part 1, we discuss: What Storq is about; How they were inspired to create Storq; Why maternity clothes are important; How Storq comes with a huge responsibility; The evolution of Storq into postpartum; Why they chose to use real pregnant women as models; How they are more than an apparel company; and so much more.

Join Ramon Vela, Courtney Klein, and Grace Kapin as they break down the inside story on The Story of a Brand.

For more on Storq, visit: https://storq.com/

*

OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX.

MuteSix is the leading agency in performance marketing.

They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel.

They're currently offering listeners a FREE omnichannel marketing audit.

Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance.

The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO.

For your free digital marketing consultation, visit: mutesix.com/storyofabrand

*

This specific episode is also brought to you by Daasity.

Daasity provides a single view of your Sales and Marketing data to identify the channels, and products, that are performing the best -- so you can make better data-empowered decisions.

In minutes, unify all of your sales and marketing data to understand better critical growth metrics like LTV, ROAS, and profit margin by product.

Join 1,400 Shopify and Shopify Plus brands like Rothy’s, Who Gives A Crap, Kopari, and MVMT Watches, who are all growing faster with better insights.

Get started today with over 130 pre-built Reports.

Schedule a free call with an Ecommerce Strategist today. Visit Daasity.com/story

*

This specific episode is also brought to you by Rockerbox.

We all know that The moment you go beyond advertising on Facebook and Google, things get messy. Rockerbox is here to solve this problem for you.

As you start testing hard-to-track channels like Direct Mail, Linear TV, Podcasts, and OTT, Rockerbox is there to be your single source of marketing truth.

Rockerbox works with leading DTC brands like Tula, Figs, and Tracksmith to help them centralize all of their online/offline marketing spend, de-duplicate conversions, and understand their TRUE CPA & ROAS.

Book a strategy call with one of their attribution experts today, and just for my listeners, they’ll waive your onboarding fee (a $500 value).

Visit https://www.rockerbox.com/storyofabrand

*This episode is brought to you by MuteSix and Honeycomb Credit*

The thing that fueled our growth was partnerships - the ingredient behind the growth of FireCreeks Snacks.

In the second half of this Feature, Dustin Riechmann, Partner at FireCreek Snacks, tells us about their money-back guarantee and confidence in their products.

He addresses the common problems that entrepreneurs face. The first one is dealing with difficulty while dealing with a diverse audience. Another is educating customers about the difference between their snacks and the ones you might find at your typical gas station counter.

Then he expresses the challenge they faced with their wholesale accounts due to the pandemic. Most of their sales are online, but they want to balance these two.

In this episode, we discuss: Problems faced by entrepreneurs; How they overcome their issues; How pandemic affected the business; The balance between eCommerce and retail sale; Why partnership is beneficial; Podcasts are the most effective way of partnership; Where to find their brand; Kinds of flavors available at FireCreek Snacks; and so much more.

Join Ramon Vela and Dustin Riechmann as they break down the inside story on The Story of a Brand.

For more on FireCreek Snacks, visit: https://www.firecreeksnacks.com/

*

OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX.

MuteSix is the leading agency in performance marketing.

They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel.

They're currently offering listeners a FREE omnichannel marketing audit.

Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance.

The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO.

For your free digital marketing consultation, visit: mutesix.com/storyofabrand

*

This episode is also brought to you by Honeycomb Credit.

With Honeycomb Credit, you can transform your customers into your biggest brand advocates by giving them the chance to lend directly to your growing business.

Brands looking to expand nationally, buy equipment, or launch a new product have used Honeycomb to get the funds they need while engaging their customers in a whole new way.

Learn how to level up your customers today visit https://www.honeycombcredit.com/brand

*This episode is brought to you by MuteSix and Honeycomb Credit*

"A better for you protein snack company" is what FireCreek Snacks stands for.

In part 1 of this Feature, we sit down with Dustin Riechmann, partner at FireCreek Snacks, a food brand that makes healthy and tasty snacks.

Dustin had done engineering and worked in digital marketing, content creation, partnerships, and promotions throughout his career.

He came across FireCreek Jerky (later named FireCreek Snacks) while looking for something healthy to eat. With mutual connections, he met Ryan Hansen, who is the President of the brand.

Dustin's background in marketing led him to FireCreek Snacks as Ryan needed help with marketing. According to him, taste, along with health aspects, connect people to a brand.

In this episode, we talk about: Gratitude for his grandfather; Overview of the brand; Where was he before FireCreek Snacks; Why people connect with this brand; Why nutritional facts are important; How taste matters for a food brand; and so much more.

Join Ramon Vela and Dustin Riechmann as they break down the inside story on The Story of a Brand.

For more on FireCreek Snacks, visit: https://www.firecreeksnacks.com/

*

OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX.

MuteSix is the leading agency in performance marketing.

They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel.

They're currently offering listeners a FREE omnichannel marketing audit.

Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance.

The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO.

For your free digital marketing consultation, visit: mutesix.com/storyofabrand

*

This episode is also brought to you by Honeycomb Credit.

With Honeycomb Credit, you can transform your customers into your biggest brand advocates by giving them the chance to lend directly to your growing business.

Brands looking to expand nationally, buy equipment, or launch a new product have used Honeycomb to get the funds they need while engaging their customers in a whole new way.

Learn how to level up your customers today visit https://www.honeycombcredit.com/brand

**This episode is brought to you by MuteSix and Repeat**

In the second half of this Feature, Michael Harney, Co-founder of The Hemp Division, cheerfully talks about Avocado Sunrise and his brother Paul, another Co-founder. He shares the cold beverages that they produce together. He sheds light on the popularity of their products and how people want to try alternatives to alcohol. Then highlights a few leading flavors from Harney & Sons. In part 2, we talked about: The avocado sunrise flavor; Review of their cold drinks division; the popularity of their products; The best tea options from Harney & Sons; How their website provides relevant information related to tea; He mentions the book that he wrote; Recounting 2020; Where buyers can get their products; What new products are coming in 2021 and beyond; and so much more. Join Ramon Vela and Michael Harney as they break down the inside story on The Story of a Brand.

For more on The Hemp Division, visit: https://thehempdivision.com/

*

OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX.

MuteSix is the leading agency in performance marketing.

They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel.

They're currently offering listeners a FREE omnichannel marketing audit.

Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance.

The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO.

For your free digital marketing consultation, visit: mutesix.com/storyofabrand

*

This episode was brought to you by Repeat.

Repeat is the easiest way for your customers to reorder products they love.

Repeat will automate a frictionless reordering experience for the most significant part of a CPG brand’s customer base: The non-subscriber.

Repeat uses machine learning to analyze one-time shopper behavior, automates reorder notifications, and delivers personalized replenishment carts that aid in up-sell and cross-sell efforts.

The result? Higher LTV, better margins, and more insights on your best customers.

To learn more, visit https://signup.getrepeat.io/

**This episode is brought to you by MuteSix and Repeat**

In part 1 of this Feature, we have Michael Harney, Co-founders of The Hemp Division, a sister company of Harney & Sons that brings fine tea and premium CBD to its customers. Michael got involved with the tea due to his father. He and his brother (Paul Harney) decided to start The Hemp Division in 2018. Today he shares his journey, including the difficulties faced and the triumphs enjoyed. We discussed the following: The support he received from his father; Overview of the brand; Their Father’s backstory and the start of the Tea business; Farming and challenges with CBD; How CBD is a competitive advantage; What varieties are available for new consumers; Some details about CBD; and so much more. Join Ramon Vela and Michael Harney as they break down the inside story on The Story of a Brand.

For more on The Hemp Division, visit: https://thehempdivision.com/

*

OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX.

MuteSix is the leading agency in performance marketing.

They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel.

They're currently offering listeners a FREE omnichannel marketing audit.

Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance.

The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO.

For your free digital marketing consultation, visit: mutesix.com/storyofabrand

*

This episode was brought to you by Repeat.

Repeat is the easiest way for your customers to reorder products they love.

Repeat will automate a frictionless reordering experience for the most significant part of a CPG brand’s customer base: The non-subscriber.

Repeat uses machine learning to analyze one-time shopper behavior, automates reorder notifications, and delivers personalized replenishment carts that aid in up-sell and cross-sell efforts.

The result? Higher LTV, better margins, and more insights on your best customers.

To learn more, visit https://signup.getrepeat.io/

**This episode is brought to you by MuteSix and Omnisend**

In the second half of this Feature, we have Val and Zach Fishbain, Co-Founders of Spread the Love. Val shares how she sees herself not as a leader but rather as being in-service. Zach adds that their company embodies different types of leadership.

According to Zach, a business should consider profitability and hold on to equity. Val says that having a partner keeps you energized. Then they express the good and unique qualities of their peanut butter, Jam, and Granola. They are also planning to introduce honey in the future.

Here’s what we discussed: What is their best virtue; What Val suggests to young minds; Zach's advice for new entrepreneurs; Val's advice for women entrepreneurs; A deep dive into their peanut butter; The vision of the company; Why listening to the customer is essential; and so much more.

Join Ramon Vela and Val, and Zach Fishbain as they break down the inside story on The Story of a Brand.

For more on Spread the Love, visit: https://spreadthelovefoods.com/

*

OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX.

MuteSix is the leading agency in performance marketing.

They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel.

They're currently offering listeners a FREE omnichannel marketing audit.

Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance.

The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO.

For your free digital marketing consultation, visit: mutesix.com/storyofabrand

*

This episode was brought to you by Omnisend.

Omnisend is an e-commerce marketing platform that goes above and beyond regular email campaigns - so you can start increasing your sales, not your workload.

With Omnisend, you’ll be launching pre-built e-commerce automation in no time, as well as intuitively segmenting customers and even trying out SMS or push notifications - all from the same platform.

The best part? Omnisend provides an immediate boost to your revenue while staying as comfortable as drag & drop email building - with automated emails averaging up to 40% of total email revenue.

Join Hallmark, Duke Cannon, and 50,000 other high-growth brands who choose Omnisend to grow their e-commerce businesses on autopilot.

Start your 14-day free trial today. No credit card is required. Visit https://www.omnisend.com/sob/

**This episode is brought to you by MuteSix and Omnisend**

Maximum flavor with minimum ingredients - that's what Spread the Love wants to give its customers.

In the first part of this Feature, we have Val and Zach Fishbain, wife and husband, and Co-Founders of Spread the Love, a food that offers an assortment of clean label nut butter and jams.

Val and Zach unknowingly started their business journey eight years ago when they gave out homemade peanut butter as a wedding gift. Zack comes from a background in marketing and sales, while Val has the vision to create with emotions. Val even left her stable job as a social worker in Los Angeles and devoted all the time to Spread the Love.

In part 1, we talked about: What they are grateful for; Overview of the brand; How the brand was started; Their Entrepreneurial experience before Spread the Love; Why they have the perfect brand name; Realizing this business is more than a side hustle; How they developed the conviction; and much more.

Join Ramon Vela and Val, and Zach Fishbain as they break down the inside story on The Story of a Brand.

For more on Spread the Love, visit: https://spreadthelovefoods.com/

*

OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX.

MuteSix is the leading agency in performance marketing.

They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel.

They're currently offering listeners a FREE omnichannel marketing audit.

Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance.

The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO.

For your free digital marketing consultation, visit: mutesix.com/storyofabrand

*

This episode was brought to you by Omnisend.

Omnisend is an e-commerce marketing platform that goes above and beyond regular email campaigns - so you can start increasing your sales, not your workload.

With Omnisend, you’ll be launching pre-built e-commerce automation in no time, as well as intuitively segmenting customers and even trying out SMS or push notifications - all from the same platform.

The best part? Omnisend provides an immediate boost to your revenue while staying as comfortable as drag & drop email building - with automated emails averaging up to 40% of total email revenue.

Join Hallmark, Duke Cannon, and 50,000 other high-growth brands who choose Omnisend to grow their e-commerce businesses on autopilot.

Start your 14-day free trial today. No credit card is required. Visit https://www.omnisend.com/sob/

*This episode is brought to you by MuteSix, Honeycomb Credit, and Daasity*

In the second half of this Feature, we once again sit down with George Cook, CEO, and Co-founder of Honeycomb Credit, to explore more ideas around small business funding.

“We set out to democratize fundraising,” – says George. This message resonates with many people and helps make Honeycomb a largely successful crowd-funding platform.

In part 2, we discuss: How Honeycomb guides you in funding your business; What the best practices for promoting a business are; How points of alignment help in appealing to customers; What companies should do to prepare for a campaign; Women-owned and minority-owned businesses; Some myths about crowd-funding; and much more.

Join Ramon Vela and George Cook as they break down the inside story on The Story of a Brand.

For more on Honeycomb Credit, visit: https://www.honeycombcredit.com/

*

OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX.

MuteSix is the leading agency in performance marketing.

They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel.

They're currently offering listeners a FREE omnichannel marketing audit.

Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance.

The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO.

For your free digital marketing consultation, visit: mutesix.com/storyofabrand

*

This episode is also brought to you by Honeycomb Credit.

With Honeycomb Credit, you can transform your customers into your biggest brand advocates by giving them the chance to lend directly to your growing business.

Brands looking to expand nationally, buy equipment, or launch a new product have used Honeycomb to get the funds they need while engaging their customers in a whole new way.

Learn how to level up your customers today visit https://www.honeycombcredit.com/brand

*

This specific episode is also brought to you by Daasity.

Daasity provides a single view of your Sales and Marketing data to identify the channels, and products, that are performing the best -- so you can make better data-empowered decisions.

In minutes, unify all of your sales and marketing data to understand better critical growth metrics like LTV, ROAS, and profit margin by product.

Join 1,400 Shopify and Shopify Plus brands like Rothy’s, Who Gives A Crap, Kopari, and MVMT Watches, who are all growing faster with better insights.

Get started today with over 130 pre-built Reports.

Schedule a free call with an Ecommerce Strategist today. Visit Daasity.com/story