The Story of a Brand Show

**This episode is brought to you by ATTN Agency and Repeat**

In the first part of this Feature, we’re reuniting with the brand Olipop. Olipop is a company dedicated to re-innovating soda.

For soda fiends, it's hard to give up name brands no matter how unhealthy it is simply because there's a nostalgia associated with some of the large conglomerate soda brands.

Now Olipop has created a soda that recreates the feeling of classic sodas but without the harm.

With Olipop, you could have a refreshing drink that not only tastes good but contains multiple health benefits, such as helping your digestive system.

Join Ramon Vela to hear how co-founder David Lester, and creative director Tristin Kincaid, are bringing you a new kind of soda.

In part 2, we discuss David and Tristin’s mentor experience; The 100ft overview of Olipop; the Effects of the pandemic on the brand; The direction of the brand for the future, and much more.

For more on Olipop, visit: https://drinkolipop.com/

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OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF ATTN Agency.

ATTN Agency is a full-funnel growth and performance digital marketing agency with proven strategies to scale and optimize direct-to-consumer brands through tactical media buying, data-driven analysis, and unrivaled creative services.

If you are looking back on this year wondering what went wrong or what could have gone better, or if you're starting to put together your game plan for 2021, I have one piece of advice: you need to talk to ATTN Agency.

I’ve interviewed several of their clients, and I can say that they are the best in the business. ATTN represents some of the fastest-growing direct-to-consumer brands, delivering month-over-month results.

For a comprehensive, no-obligation, 14 point audit of your social, search, shopping, email, and SMS channels, visit:

https://www.attnagency.com/storyofabrand/

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This episode was brought to you by Repeat.

Repeat is the easiest way for your customers to reorder products they love.

Repeat will automate a frictionless reordering experience for the largest part of a CPG brand’s customer base: The non-subscriber.

Repeat uses machine learning to analyze one-time shopper behavior, automates reorder notifications, and delivers personalized replenishment carts that aid in up-sell and cross-sell efforts.

The result? Higher LTV, better margins, and more insights on your best customers.

To learn more, visit https://signup.getrepeat.io/

**This episode is brought to you by ATTN Agency and Daasity**

In the second part of this Feature, we check back in with the brand, Flow Alkaline Spring Water, and how they’ve been killing it.

Founder and Executive Nicholas Reichenbach shares the new flavors, packaging innovations, and going public with us.

As Flow expands the number of flavors, we could expect new delicious flavors coming soon, such as Meyer Lemon, Blood Orange, and Pomegranate.

Just like all Flow drinks, the new flavors are made with all-natural ingredients and no industrial processing on the water.

Join Ramon Vela and Nicholas and listen to how Flow is changing the water game.

In part 2, we discuss: Becoming more aware of our health and environment; Making the world more sustainable; Why go public; The growth of Flow; Talking about Flow ambassadors; and much more.

For more on Flow Alkaline Spring Water, visit:

https://flowhydration.com/

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OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF ATTN Agency.

ATTN Agency is a full-funnel growth and performance digital marketing agency with proven strategies to scale and optimize direct-to-consumer brands through tactical media buying, data-driven analysis, and unrivaled creative services.

If you are looking back on this year wondering what went wrong or what could have gone better, or if you're starting to put together your game plan for 2021, I have one piece of advice: you need to talk to ATTN Agency.

I’ve interviewed several of their clients, and I can say that they are the best in the business. ATTN represents some of the fastest-growing direct-to-consumer brands, delivering month-over-month results.

For a comprehensive, no-obligation, 14 point audit of your social, search, shopping, email, and SMS channels, visit:

https://www.attnagency.com/storyofabrand/

*

This specific episode is also brought to you by Daasity.

Daasity provides a single view of your Sales and Marketing data to identify the channels, and products, that are performing the best -- so you can make better data-empowered decisions.

In minutes, unify all of your sales and marketing data to understand better critical growth metrics like LTV, ROAS, and profit margin by product.

Join 1,400 Shopify and Shopify Plus brands like Rothy’s, Who Gives A Crap, Kopari, and MVMT Watches, who are all growing faster with better insights.

Get started today with over 130 pre-built Reports.

Schedule a free call with an Ecommerce Strategist today. Visit Daasity.com/story

**This episode is brought to you by ATTN Agency and Daasity**

For today’s Feature on The Story of a Brand, we’re bringing you a special update from the brand Flow Alkaline Spring Water.

Founder and Executive Chairman, Nicholas Reichenbach, comes on the show today to tell us about Flow's future, its flavors, and their going public transaction.

One of their most important news consists of their strides in recyclable packaging.

As Nicholas mentions in the episode,

“We put it into a Tetra Pak, which is primarily made from plant-based material…our package is actually made from trees and paperboard. We also use plant-based sugarcane to replace plastic for our lid and some of our inner liner. Now we're trying to push the envelope in product innovation to make this at 70 percent compostable today, but one hundred percent recyclable.”

Not only is Flow Alkaline Spring Water good for you, but it’s also good-for-you packaging for the planet.

In part 1, we discuss Nicholas’s mentor experience; How Nicholas found his new CEO; New innovations in recycled packaging; Delving into the flavors of Flow, COVID Impacts, and much more. Join Ramon Vela and Nicholas as they break down the inside story on The Story of a Brand.

For more on Flow Alkaline Spring Water, visit:

https://flowhydration.com/

*

OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF ATTN Agency.

ATTN Agency is a full-funnel growth and performance digital marketing agency with proven strategies to scale and optimize direct-to-consumer brands through tactical media buying, data-driven analysis, and unrivaled creative services.

If you are looking back on this year wondering what went wrong or what could have gone better, or if you're starting to put together your game plan for 2021, I have one piece of advice: you need to talk to ATTN Agency.

I’ve interviewed several of their clients, and I can say that they are the best in the business. ATTN represents some of the fastest-growing direct-to-consumer brands, delivering month-over-month results.

For a comprehensive, no-obligation, 14 point audit of your social, search, shopping, email, and SMS channels, visit:

https://www.attnagency.com/storyofabrand/

*

This specific episode is also brought to you by Daasity.

Daasity provides a single view of your Sales and Marketing data to identify the channels, and products, that are performing the best -- so you can make better data-empowered decisions.

In minutes, unify all of your sales and marketing data to understand better critical growth metrics like LTV, ROAS, and profit margin by product.

Join 1,400 Shopify and Shopify Plus brands like Rothy’s, Who Gives A Crap, Kopari, and MVMT Watches, who are all growing faster with better insights.

Get started today with over 130 pre-built Reports.

Schedule a free call with an Ecommerce Strategist today. Visit Daasity.com/story

**This episode is brought to you by ATTN Agency, Forum Brands, and Honeycomb Credit**

Your actions do matter is the highlight of the second half of this episode. Now the conversation moves to the impact of product quality on customers.

Kimberly Berry Haisch, the founder of KBH Jewels, speaks of being a founder and raising kids. She talks about conflicts and the importance of having the right spouse.

Then Kimberly shares her ordeals in the pandemic and how the brand suffered due to hacking of their social media accounts. She also sheds light on the brand's prominent products.

In part 2, we discuss: What lessons she learned while being a mother and Founder; How struggles of women are different from men; What things she could have done better in the beginning; What changes happened during the pandemic; How many fluctuations they observed in sales; What she sees for her designs in the future; Popular products of the brand; Her philosophy; and so much more.

Join Ramon Vela and Kimberly as they break down the inside story on The Story of a Brand.

For more on KBH Jewels, visit: https://www.kbhjewels.com/

*

OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF ATTN Agency.

ATTN Agency is a full-funnel growth and performance digital marketing agency with proven strategies to scale and optimize direct-to-consumer brands through tactical media buying, data-driven analysis, and unrivaled creative services.

If you are looking back on this year wondering what went wrong or what could have gone better, or if you're starting to put together your game plan for 2021, I have one piece of advice: you need to talk to ATTN Agency.

I’ve interviewed several of their clients, and I can say that they are the best in the business. ATTN represents some of the fastest-growing direct-to-consumer brands, delivering month-over-month results.

For a comprehensive, no-obligation, 14 point audit of your social, search, shopping, email, and SMS channels, visit:

https://www.attnagency.com/storyofabrand/

*

This episode is also brought to you by Forum Brands.

Have you built an online brand that consumers love? Do you sell in consumer categories that are essential to everyday life? Do the majority of your sales go through Amazon FBA?

If this sounds like you, you should get to know Forum Brands.

Forum is a team of expert investors, operators, and many ex-Amazonian, who provide entrepreneurs and owners with the most efficient and lucrative way to sell their e-commerce businesses.

If you’re interested in exploring a sale and cashing out years of your profits in one day, visit us at https://www.forumbrands.com/ to schedule a 30-minute call.

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This episode is brought to you by Honeycomb Credit.

With Honeycomb Credit, you can transform your customers into your biggest brand advocates by giving them the chance to lend directly to your growing business.

Brands looking to expand nationally, buy equipment, or launch a new product have used Honeycomb to get the funds they need while engaging their customers in a whole new way.

Learn how to level up your customers today visit https://www.honeycombcredit.com/brand

**This episode is brought to you by ATTN Agency, Forum Brands, and Honeycomb Credit**

A sustainable fine jewelry line - this is the motto of KBH Jewels. In the first part of this Feature, we have Kimberly Berry Haisch, CEO and Founder of KBH Jewels, a brand that delivers great designs with sustainability, climate change, and the environment in mind.

Kimberly formerly worked at Bobbi Brown Cosmetics and now runs her own jewelry business. Today she talks about her inspiration behind KBH Jewels, along with the difficulties she handled in her path.

She is a mother, wife, and successful entrepreneur. Kimberly tells her story about KBH Jewels.

In part 2, we discuss The support she received; What the inspiration was for starting KBH Jewels; an Overview of the brand; Her early career and experience; What challenges she faced; What motivated her as an entrepreneur; Her advice for newcomers; and so much more.

Join Ramon Vela and Kimberly as they break down the inside story on The Story of a Brand.

For more on KBH Jewels, visit: https://www.kbhjewels.com/

*

OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF ATTN Agency.

ATTN Agency is a full-funnel growth and performance digital marketing agency with proven strategies to scale and optimize direct-to-consumer brands through tactical media buying, data-driven analysis, and unrivaled creative services.

If you are looking back on this year wondering what went wrong or what could have gone better, or if you're starting to put together your game plan for 2021, I have one piece of advice: you need to talk to ATTN Agency.

I’ve interviewed several of their clients, and I can say that they are the best in the business. ATTN represents some of the fastest-growing direct-to-consumer brands, delivering month-over-month results.

For a comprehensive, no-obligation, 14 point audit of your social, search, shopping, email, and SMS channels, visit:

https://www.attnagency.com/storyofabrand/

*

This episode is also brought to you by Forum Brands.

Have you built an online brand that consumers love? Do you sell in consumer categories that are essential to everyday life? Do the majority of your sales go through Amazon FBA?

If this sounds like you, you should get to know Forum Brands.

Forum is a team of expert investors, operators, and many ex-Amazonian, who provide entrepreneurs and owners with the most efficient and lucrative way to sell their e-commerce businesses.

If you’re interested in exploring a sale and cashing out years of your profits in one day, visit us at https://www.forumbrands.com/ to schedule a 30-minute call.

*

This episode is brought to you by Honeycomb Credit.

With Honeycomb Credit, you can transform your customers into your biggest brand advocates by giving them the chance to lend directly to your growing business.

Brands looking to expand nationally, buy equipment, or launch a new product have used Honeycomb to get the funds they need while engaging their customers in a whole new way.

Learn how to level up your customers today. Visit honeycombcredit.com/brand

**This episode is brought to you by ATTN Agency and Omnisend.**

In the second half of this Feature, Nat Noone, founder, and CEO of Wave Soda, provides an overview of his previous jobs and the experience he gained at other corporations. He talks about the ups and downs in the business world.

Later, he explains how crisis management is critical for an entrepreneur. Then speaks about the flavors available on their website. Nat shows the three different age groups that they focus on while marketing the product.

He also says how packaging attracts the younger generation. Addresses the emotions that even the older generation feels with the brand.

In part 2, we discuss: How it's great to have a good partner and family support; Discussion on the hardships of running a business; How handling a crisis improves a person; Best selling flavors of the brand; How packaging is nostalgic and attractive; Where people can find Wave Soda; and much more.

Join Ramon Vela and Nate as they break down the inside story on The Story of a Brand.

For more on Wave Soda, visit: https://wavesoda.com/

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OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF ATTN Agency.

ATTN Agency is a full-funnel growth and performance digital marketing agency with proven strategies to scale and optimize direct-to-consumer brands through tactical media buying, data-driven analysis, and unrivaled creative services.

If you are looking back on this year wondering what went wrong or what could have gone better, or if you're starting to put together your game plan for 2021, I have one piece of advice: you need to talk to ATTN Agency.

I’ve interviewed several of their clients, and I can say that they are the best in the business. ATTN represents some of the fastest-growing direct-to-consumer brands, delivering month-over-month results.

For a comprehensive, no-obligation, 14 point audit of your social, search, shopping, email, and SMS channels, visit:

https://www.attnagency.com/storyofabrand/

*

This episode was brought to you by Omnisend.

Omnisend is an e-commerce marketing platform that goes above and beyond regular email campaigns - so you can start increasing your sales, not your workload.

With Omnisend, you’ll be launching pre-built e-commerce automation in no time, as well as intuitively segmenting customers and even trying out SMS or push notifications - all from the same platform.

The best part? Omnisend provides an immediate boost to your revenue while staying as comfortable as drag & drop email building - with automated emails averaging up to 40% of total email revenue.

Join Hallmark, Duke Cannon, and 50,000 other high-growth brands choose Omnisend to grow their e-commerce businesses on autopilot.

Start your 14-day free trial today. No credit card is required. Visit https://www.omnisend.com/sob/

**This episode is brought to you by ATTN Agency and Omnisend.**

With an alternative to regular soda, 85% soda water, and 15% fruit juice, we have Nat Noone, founder and CEO of Wave Soda, who brings a mildly caffeinated soda to all the addicts out there who desire a better-for-you soda.

Nat studied entrepreneurship at Boston University. He has 25 years of experience in the business industry.

Today, he will talk about his inspiration behind Wave Soda and what difficulties he faced in his journey.

From setting up fruit stands at college to starting a company, Nat will share the ups and downs of entrepreneurship and Wave Soda's story.

In part 1, we discussed: Who he is the most grateful for? His brief introduction of the brand; What kind of reviews he gets; What his motive was; His early career along with the challenges; What lessons he learned; Why motivators are important to him; and much more. 

Join Ramon Vela and Nate as they break down the inside story on The Story of a Brand.

For more on Wave Soda, visit: https://wavesoda.com/

*

OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF ATTN Agency.

ATTN Agency is a full-funnel growth and performance digital marketing agency with proven strategies to scale and optimize direct-to-consumer brands through tactical media buying, data-driven analysis, and unrivaled creative services.

If you are looking back on this year wondering what went wrong or what could have gone better, or if you're starting to put together your game plan for 2021, I have one piece of advice: you need to talk to ATTN Agency.

I’ve interviewed several of their clients, and I can say that they are the best in the business. ATTN represents some of the fastest-growing direct-to-consumer brands, delivering month-over-month results.

For a comprehensive, no-obligation, 14 point audit of your social, search, shopping, email, and SMS channels, visit:

https://www.attnagency.com/storyofabrand/

*

This episode was brought to you by Omnisend.

Omnisend is an e-commerce marketing platform that goes above and beyond regular email campaigns - so you can start increasing your sales, not your workload.

With Omnisend, you’ll be launching pre-built e-commerce automation in no time, as well as intuitively segmenting customers and even trying out SMS or push notifications - all from the same platform.

The best part? Omnisend provides an immediate boost to your revenue while staying as comfortable as drag & drop email building - with automated emails averaging up to 40% of total email revenue.

Join Hallmark, Duke Cannon, and 50,000 other high-growth brands who choose Omnisend to grow their e-commerce businesses on autopilot.

Start your 14-day free trial today. No credit card is required. Visit https://www.omnisend.com/sob/

**This episode is brought to you by ATTN Agency and Forum Brands**

In the second part of this Feature, we sit back down with Emma Heming Willis, Founder of CocoBaba.

CocoBaba“ is a natural and effective body care for moms and moms-to-be.” CocoBaba takes all of the beneficial properties of coconut oil and turns it into an effective stretch mark reducing treatment.

With different products such as a body scrub, body oil, and coconut butter mouse, CocoBaba was created to provide a self-care routine for mothers that doesn’t break the bank.

As Emma mentions in this episode, CocoBaba has benefits for more than just mothers, although she stresses the importance of creating a line to give mothers a chance to take a break. After all of the work that moms do, every mother deserves a break for self-care.

In part 2, we discuss: Delving into the ingredients; The miracle of coconut oil; The difference between the product and a jar of coco oil; Supporting all mothers; The future for CocoBaba; Advice for other entrepreneurs; and so much more.

Join Ramon Vela and Emma as they break down the inside story on The Story of a Brand.

Now until May 15th, get 20% off your order on CocoBaba.com when you use Code: Ramon20

For more on CocoBaba, visit: https://cocobaba.com/

*

OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF ATTN Agency.

ATTN Agency is a full-funnel growth and performance digital marketing agency with proven strategies to scale and optimize direct-to-consumer brands through tactical media buying, data-driven analysis, and unrivaled creative services.

If you are looking back on this year wondering what went wrong or what could have gone better, or if you're starting to put together your game plan for 2021, I have one piece of advice: you need to talk to ATTN Agency.

I’ve interviewed several of their clients, and I can say that they are the best in the business. ATTN represents some of the fastest-growing direct-to-consumer brands, delivering month-over-month results.

For a comprehensive, no-obligation, 14 point audit of your social, search, shopping, email, and SMS channels, visit:

https://www.attnagency.com/storyofabrand/

*

This episode is also brought to you by Forum Brands.

Have you built an online brand that consumers love? Do you sell in consumer categories that are essential to everyday life? Do the majority of your sales go through Amazon FBA?

If this sounds like you, you should get to know Forum Brands.

Forum is a team of expert investors, operators, and many ex-Amazonian, who provide entrepreneurs and owners with the most efficient and lucrative way to sell their e-commerce businesses.

If you’re interested in exploring a sale and cashing out years of your profits in one day, visit us at https://www.forumbrands.com/ to schedule a 30-minute call.

**This episode is brought to you by ATTN Agency and Forum Brands**

In the first part of this Feature, we’re opening up the conversation for all mothers and mothers-to-be.

Whether it’s your first child or you’re a vet, stretch marks are not desirable. With all of the changes to your body, all mothers deserve a product that works and feels good for them.

This is why Emma Heming Willis, Founder, and Creator of CocoBaba, created the brand. After her pregnancy experience, Emma could not find a quality product that helped reduce stretch marks until she tried coconut oil.

“That was my aha moment,” Emma mentions, “I need to come up with a brand” that is “safe but effective.”

In part 1, we discuss Emma’s mentor experience; The 100 Ft Overview of the brand; The inspiration for creating CocoBaba; The importance of creating a health conscience product; Challenges of starting the brand; Overcoming Imposter syndrome; and so much more.

Join Ramon Vela and Emma as they break down the inside story on The Story of a Brand.

Now until May 15th, get 20% off your order on CocoBaba.com when you use Code: Ramon20

For more on CocoBaba, visit: https://cocobaba.com/

*

OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF ATTN Agency.

ATTN Agency is a full-funnel growth and performance digital marketing agency with proven strategies to scale and optimize direct-to-consumer brands through tactical media buying, data-driven analysis, and unrivaled creative services.

If you are looking back on this year wondering what went wrong or what could have gone better, or if you're starting to put together your game plan for 2021, I have one piece of advice: you need to talk to ATTN Agency.

I’ve interviewed several of their clients, and I can say that they are the best in the business. ATTN represents some of the fastest-growing direct-to-consumer brands, delivering month-over-month results.

For a comprehensive, no-obligation, 14 point audit of your social, search, shopping, email, and SMS channels, visit:

https://www.attnagency.com/storyofabrand/

*

This episode is also brought to you by Forum Brands.

Have you built an online brand that consumers love? Do you sell in consumer categories that are essential to everyday life? Do the majority of your sales go through Amazon FBA?

If this sounds like you, you should get to know Forum Brands.

Forum is a team of expert investors, operators, and many ex-Amazonian, who provide entrepreneurs and owners with the most efficient and lucrative way to sell their e-commerce businesses.

If you’re interested in exploring a sale and cashing out years of your profits in one day, visit us at https://www.forumbrands.com/ to schedule a 30-minute call.

**This episode is brought to you by ATTN Agency and Daasity**

In the second part of this Feature, Jani Tuomi, co-founder of imaware, shares more about their initial startup journey. How he faced denial by some doctors while others favored giving patients and consumers more data. He further explains different tests accessible to people.

Jani gives a brief description of their testing with costs. Then elaborates the exploitation dealt by patients due to hospitals' huge profit margin and the current healthcare system in general. He provides his advice for people looking to be healthy.

In part 1, we talk about: Why doctors wanted to control or support; What are the testing options available; How imaware is assisting others; Gives an account of rates for particular testing; How monopolies push the price; What makes their testing cheaper; Why healthcare should be focused on consumers; What is the testing process; What are his recommendations; How they help brands; and much more. 

Join Ramon Vela and Jani as they breakdown the inside story on The Story of a Brand.

For more on imaware, visit: https://www.imaware.health/

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OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF ATTN Agency.

ATTN Agency is a full-funnel growth and performance digital marketing agency with proven strategies to scale and optimize direct-to-consumer brands through tactical media buying, data-driven analysis, and unrivaled creative services.

If you are looking back on this year wondering what went wrong or what could have gone better, or if you're starting to put together your game plan for 2021, I have one piece of advice: you need to talk to ATTN Agency.

I’ve interviewed several of their clients, and I can say that they are the best in the business. ATTN represents some of the fastest-growing direct-to-consumer brands, delivering month-over-month results.

For a comprehensive, no-obligation, 14 point audit of your social, search, shopping, email, and SMS channels, visit:

https://www.attnagency.com/storyofabrand/

*

This specific episode is also brought to you by Daasity.

Daasity provides a single view of your Sales and Marketing data to identify the channels, and products, that are performing the best -- so you can make better data-empowered decisions.

In minutes, unify all of your sales and marketing data to understand better critical growth metrics like LTV, ROAS, and profit margin by product.

Join 1,400 Shopify and Shopify Plus brands like Rothy’s, Who Gives A Crap, Kopari, and MVMT Watches, who are all growing faster with better insights.

Get started today with over 130 pre-built Reports.

Schedule a free call with an Ecommerce Strategist today. Visit Daasity.com/story